SEO for Plumbers: The Definitive Guide [2024]

INFORMATION

Many people who hear about plumbing and SEO in the same sentence believe it must be a mistake.

Nothing could be further from the truth. In today's highly digital world, home-service businesses like plumbing need SEO to stay relevant. This article sheds light on how a solid SEO strategy can help plumbers improve their visibility to reach more potential customers and grow their plumbing business.

More exactly, we'll cover:

What SEO for plumbers looks like.

What to avoid when doing SEO for plumbers business. Tools that can help you optimize and strengthen your SEO strategy.

WHATIS SEOFORPLUMBERS?

SEO for plumbers is a strategy that helps plumbing businesses gain visibility on search engine result pages (SERPs) for relevant queries related to their services. This strategy includes optimizing website content, improving local listings, and building backlinks to generate more organic traffic from the SERP.

When done correctly, SEO for plumbers can help increase leads, improve brand visibility, and build trust among online customers.

DIFFERENTTYPESOFSEOSTRATEGIESFOR PLUMBINGCOMPANIES

ON-PAGE

LOCAL SEO

ensures people in your operational area see your plumbing business when searching for plumbing services, using location-specific queries.

SEO refers to the process of optimizing parts of your web pages to rank high and funnel traffic from search engines.

This includes publishing up-todate content, linking to relevant content on your webpage, using optimized meta descriptions and title tags, and

CONTENT SEO STRATEGY

is a comprehensive plan for creating content that’s optimized for search engines and relevant to users, to rank high on search engines and fulfill business objectives.

TECHNICAL SEO

is the process of optimizing the technical aspects of your website, so it’s easily found, crawled, and indexed by search engines.

WHYDOPLUMBERSNEEDSEO?

SEO is important for plumbers since it is a costeffective medium for generating leads, unlike other marketing strategies like cold calling and advertising. Additionally, SEO can help you book more calls and generate revenue by making you visible to the 87% of consumers using search engines like Google to find plumbing services. This means you're more likely to be seen by potential customers.

Local plumbers can also benefit from SEO as searches like "plumber near me" or "plumber {city}” are top of the frequency list.

CANIDOSEOFORMY PLUMBINGBUSINESSMYSELF?

Yes, you can do SEO for plumbers business yourself.

The most basic SEO best practices, like optimizing your Google Business Profile, are easy to implement. Plumbers can even work on optimizing their title tags (more information about this will follow).

However, for more complicated SEO tasks (such as optimizing for page speed or SEO audits) you should have an experienced SEO specialist handle the process. SEO is a complex and ongoing task that requires knowledge of search engine algorithms and best practices.

SEO involves multiple moving parts, such as optimizing website content for keywords, creating backlinks to improve rankings, managing local listings, and tracking analytics to measure progress.