Bast Fibre Tech (BFT) Scales Up Sero™ Regenerative Fibres to Meet Growing Demand for More Sustainable Materials

The textile industry faces a critical challenge to reach its climate goals, with raw materials contributing two-thirds of its harmful climate impact, according to Quantis Environmental Sustainability Consultancy. To align with ESG targets and anticipated legislation, companies must transition to lowerimpact raw materials. To address this need, regenerative material systems company BFT produces Sero™ natural performance fibres at an industrial scale at their two wholly owned mills in Europe and North America.

Sero™ Natural Fibres: Rooted in Regenerative Practices

Berry Global’s Chicopee rMicrofibre Made from 100% Recycled Materials

Made from 100% recycled materials, Berry Global’s Chicopee rMicrofibre stands as a groundbreaking solution in the nonwoven wiping industry, being the first and only wipe made entirely from 100% post-industrial recycled (PIR) and post-consumer recycled (PCR) fibers.

The Sero™ materials portfolio encompasses a range of natural, low-impact fibres, including hemp, cotton, and flax. Hemp cultivation plays a vital role in regenerative agriculture as it sequesters large amounts of carbon, improves soil health, and supports ecosystem diversity. Hemp significantly reduces the carbon footprint of Sero™ products and facilitates the creation of nature-positive fabrics. Noel Hall, Executive Chair of BFT, emphasizes, “Sero™ fibres are a Climate+ solution, meaning our partners not only address their decarbonization goals but also their plastics reduction and forest preservation targets.”

Achieving Performance Excellence with Sero™ Regenerative Fibres

While Sero™ regenerative fibres are natural, they are engineered as technical performance fibres that match or exceed the properties of the materials they replace. Their strength and versatility ensure products meet desired standards without compromising softness, absorbency, breathability, or durability.

To drive widespread adoption, regenerative fibres must be designed as a drop-in solution for existing nonwoven and textile platforms. Manufacturers appreciate the cost-effectiveness and ease of production with Sero™ fibres for eco-friendly everyday care and hygiene products, apparel, and home furnishings. The inherent properties of Sero™ fibres makes them an excellent blending partner that adds unique performance benefits.

Collaborating for Positive Impact: Sero™ Partners with Period Care Brands

BFT collaborates closely with fabric industry partners to create circular, nature-positive products. Noel says: “Partners like Hempress Hygienics (US) and Mewalii (DK) are using Sero™ fibres in their products to revolutionize the femcare industry. Together, we make healthy and eco-friendly period choices accessible to the mass market.” Mewalii’s hemp period pads are made with 75% Sero™ regenerative hemp fibres, offering a comfortable, absorbent, and climate-friendly option that is better for both people and the environment.

“With Sero™, let’s collectively shape the textile future with fibres that give back to nature and humanity, and begin to repair the damage done to our planet” Noel closes.

Join us in creating regenerative products and learn more about Sero™ fibres at Serofibre.com.

Reducing the carbon footprint of the wipe and giving new life to recycled materials, rMicrofibre is unlike alternatives available on the market. Often, these products do not contain 100% recycled materials and lack pure microfiber, including blends with viscose that compromise performance. rMicrofibre remains unrivalled, ensuring sustainable and superior cleaning. This innovation aligns perfectly with sustainability goals, supporting the EU Green Deal’s chemical strategy to cut greenhouse gas emissions by at least 55% by 2030 through reduced chemical usage while maximizing cleaning efficacy and sustainable cleaning solutions.

Certified to achieve an astonishing 99.97% bacteria removal using just water, rMicrofibre acts as a powerful bacteria magnet, trapping unseen bacteria and dirt in its fibers. By splitting fibers into microfibers > 80% finer than reusable alternatives, rMicrofibre ensures superior surface contact, magnetically removing bacteria and dirt that may otherwise be missed. This not only guarantees exceptional cleaning results but also minimizes the risk of cross-contamination in high-risk environments.

With touchscreens becoming ubiquitous in modern facilities, the demand for effective cleaning solutions is higher than ever. rMicrofibre wipes excel in delivering streak-free cleaning on glass, stainless steel, mirrors, and touchscreens, effectively removing greasy fingerprints and reducing the risk of bacteria transfer. Their 100% microfibre composition allows for enhanced absorption, enabling the removal of up to 20% more natural oils compared to other wipes, making them ideal for phones, tablets, and monitors.

Designed for short-term use to mitigate the risk of crosscontamination, rMicrofibre wipes ensure maximum hygiene without compromising on practicality. Unlike reusable alternatives, which have been shown to retain dangerous levels of bacteria even after laundering , rMicrofibre offers a costeffective and environmentally friendly solution to maintain cleanliness in high-traffic areas which are prone to crosscontamination. This includes workspaces, healthcare facilities, airports, hotels, and restaurants, targeting surfaces such as door handles, touchscreens, monitors, glass, and stainless steel. By reducing laundry requirements and maximizing cleaning efficacy, these wipes provide a cleaner and safer environment for users in high-traffic and traffic areas.