1 minute read
CASE STUDY
Next Article
The Problem
When Lenskart started selling eyewear online, product returns went up by 3-4x in spite of many benefits like at-home access to a vast catalogue allowing enough time to select a product and a hassle-free buying process.
How Omnichannel Came Into Play
The startup created an omnichannel presence so customers can buy online and pick up their purchases from designated stores. An expert is available at each store to custom-fit the eyewear to ensure maximum effectiveness and comfort
The Omnichannel Impact
With the launch of the omnichannel model, consumer satisfaction went up as prospects could browse a variety of products online and access the services of eyecare experts offline, similar to the offerings of brick-and-mortar outlets
SOURCE: INC42, LENSKART
