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The latest report by IMARC, titled “ Sanitary Napkin Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 20232028
” finds that the global sanitary napkin market size reached US$ 25.6 Billion in 2022. A sanitary napkin, also known as a menstrual pad, is a thin pad made from absorbent materials, such as cotton or cellulose. It usually consists of wood cellulose with porous gel, rayon, polyester, and polyolefin fabrics. It helpsabsorbthemenstrual flowwhileprovidingcomforttotheuser.Nowadays,sanitarynapkinsare available in different shapes, sizes, and disposable and bio-degradable variants. Besides this, the demand for sanitary napkins has been escalating as several manufacturers are introducing reusable sanitarypadsthatcanbewashed,dried,andreused.
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In recent years, governments and various non-profit organizations (NGOs) in numerous countries have been undertaking initiatives to spread awareness among women about feminine hygiene, particularly in developing economies, which represents one of the key factors driving the market growth. Besides this, the introduction of costeffective product variants is also escalating the demand for sanitary napkins. In addition, key players are launching premium napkins with wings and fragrances and organic and chemical-free pads that are safer and eco-friendly. They are also investing in aggressive promotional and marketing strategies to expand their consumer base. This, coupled with the widespread product availability in online stores, is creating a favorable market outlook across the globe. Furthermore, the rising disposable incomes of individuals, various technological advancements, such as the development of super-absorbent fiber technology, and the increasing number of companies offering sanitary pad subscription plans are some of the other factors propelling the market growth. Looking forward, IMARC Group expects the market value to reach US$ 34.0 Billion by 2028, expanding at a CAGR of 4.5% during the forecast period (2023-2028).
Looking forward, the market value is projected to reach a strong growth during the forecast period (2023-2028).
Market Summary:
Breakup by Type:
•MenstrualPad
•Pantyliner
Breakup by Distribution Channel:
•SupermarketsandHypermarkets
•Pharmacies
•ConvenienceStores
•Online
•SpecialtyStores
•Others
Regional Insights:
•NorthAmerica
•Europe
•AsiaPacific
•LatinAmerica
•MiddleEastandAfrica
Note: We are updating our reports, If you want latest primary and secondary data (2023-2028) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report.
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