Report Description Report Description and Highlights

Global Sanitary Napkin Market Trends :

In recent years, governments and various non-profit organizations (NGOs) in numerous countries have been undertaking initiatives to spread awareness among women about feminine hygiene, particularly in developing economies, which represents one of the key factors driving the market growth. Besides this, the introduction of costeffective product variants is also escalating the demand for sanitary napkins. In addition, key players are launching premium napkins with wings and fragrances and organic and chemical-free pads that are safer and eco-friendly. They are also investing in aggressive promotional and marketing strategies to expand their consumer base. This, coupled with the widespread product availability in online stores, is creating a favorable market outlook across the globe. Furthermore, the rising disposable incomes of individuals, various technological advancements, such as the development of super-absorbent fiber technology, and the increasing number of companies offering sanitary pad subscription plans are some of the other factors propelling the market growth. Looking forward, IMARC Group expects the market value to reach US$ 34.0 Billion by 2028, expanding at a CAGR of 4.5% during the forecast period (2023-2028).

Looking forward, the market value is projected to reach a strong growth during the forecast period (2023-2028).