Digital Image Magazine April 2024

Vernon Kingman

publisher

Image Publications Pty Ltd

ACN 056 489 699

PO BOX 613, Brighton

South Australia 5048

T > +61 1300 001 393

E > info@imagemagazine.com.au

W> www.imagemagazine.com.au

editor

Stephanie Gaddin

T > +61 449 775 494

E > editor@imagemagazine.com.au

advertising

Janet Maitland (Publisher)

T > +61 1300 001 393

E > info@imagemagazine.com.au

Theodore

Watson

Hirst

Kingman

Welcome to the April issue of Digital Image Magazine.

In this issue, we witness the dynamic interplay between tradition and innovation shaping our industry. The resurgence of hand-painted signage emerges as both a business venture and an art form, championed and taught by a young expat from Britain, infusing fresh energy into a classic craft.

Amidst this renewal, we also reflect on the Legacy and Loss of Kingman Visual, a poignant reminder of the fragility of businesses in our ever-evolving landscape.

Charles Watson delves into the legal right to disconnect, a crucial aspect of our evolving work environments. Understanding and respecting this right is critical for maintaining a healthy work-life balance for ourselves as owner-operators, and it also shows our care and concern for the well-being of our staff.

We explore the vital role of sales processes in business success. This insight serves as a valuable guide and reminder for new and experienced business owners to avoid potential pitfalls and maximise growth opportunities.

Trade show season is upon us with over 75 new products and services launched at FESPA last month in Amsterdam. Expect to see a strong showing of Aussies and Kiwis at the first drupa since 2016, to be held in Dusseldorf May 28 - June 7. Last but not least Visual Impact returns to Brisbane 1719th July. We look forward to seeing you there.

As always, we love to hear and share your stories, so keep in contact. Subscribe to our weekly newsletter and social media channels to stay up to date with all the latest industry news at www.imagemagazine.com.au

Warm regards,

Stephanie Editor

Try the new Cruncher

Agfa Appoints SMARTECH as Australian representative

SMARTECH Business Systems has announced an exclusive collaboration with Agfa as the company’s representative for Wide-Format Inkjet Printing Solutions in Australia.

“At Agfa, we’re dedicated to providing print service providers with innovative inkjet printing solutions that meet their evolving needs. By partnering with SMARTECH, we are confident that our customers in Australia will have unparalleled access to our wide-format printing portfolio. SMARTECH’s industry expertise and extensive presence across Australia make them the ideal partner. I look forward to working with

them and developing our business together,” said Phillip Burns, Sales Manager ASPAC at Agfa.

“We are excited to announce the extension of our portfolio and represent Agfa’s wideformat inkjet printing solution for the industrial market in Australia. This strategic partnership aligns with our mission to deliver cutting-edge technology to our customers. Together, we look forward to helping businesses across Australia achieve their goals. Customers can expect the highest level of quality and reliability that Agfa is known for, with the added benefit

of SMARTECH’s excellent customer support and technical expertise, ensuring unparalleled experience,” said Vincent Nair, President & CEO of SMARTECH Business Systems, emphasising the opportunity for growth.

Agfa and SMARTECH Business Systems have committed to ensuring a smooth transition and providing customers with tools and support for their businesses.

Customers can directly contact their AGFA representative or SMARTECH for inquiries or additional information.

New Coldlam 1650 SW from Neschen

Neschen has announced the release of the new Neschen ColdLam 1650 SW. The new machine is an evolution of the ColdLam 1650.

The ColdLam 1650 SW combines all the advantages of the ColdLam 1650, and the company claims it sets new benchmarks in handling and user-friendliness with its two swing-out shafts. The easy and careful operation for humans and the processed material makes the ColdLam 1650 SW suited to diverse applications.

“The Neschen ColdLam 1650 SW is more than a laminator – it answers our customers’ needs for advanced technology and superior ergonomics. Despite the slightly additional space required for the swing-out shafts, it provides an unbeatable gain in comfort and efficiency in day-to-day operations. Additionally, it helps protect the backs of our employees, contributing actively to health protection. With the introduction of the Neschen ColdLam 1650 SW, we complete our portfolio, offering a comprehensive selection of laminators that meet the highest standards and all budgets,” says Stephan Liegerer, Head of the Machine Department at Neschen.

With a width of up to 1,650 mm, the laminator is ideal for mounting and laminating prints. The top roller, continuously heated up to 70 °C, allows the processing of cold material, especially in winter, ensuring smooth production.

Like the entire Neschen laminator range, the ColdLam 1650 SW evolution model has an integrated compressor, which operates without a separate compressed air connection. The constant pressure on the rollers ensures a perfect straight run for both the medium and the laminate. With stored parameters, this function promises nearly flawless and consistently reproducible results, further contributing to the outstanding quality of lamination.

The Neschen ColdLam 1650 SW laminator maintains its versatility in processing various materials, including cardboard, photo paper, and MDF panels. The feed table with an integrated unwind tray ensures easy handling of large-format media. Folding up the feed table and the rear control panel improves process control and facilitates work.

The roll-to-roll functionality allows easy winding of the material, while the continuously adjustable processing speed of up to 8 m/min offers maximum flexibility. External brakes enable the adjustment of winding tension for optimal results. Self-diagnosing light barriers and a detachable finger protection strip ensure the highest operating safety. Melbourne-based Stick on Signs has been appointed the sole distributor of Neschen Laminators in Australia and New Zealand.

From left to rigth: Rashed Chughtai, Service Manager (Agfa), Phillip Burns, Sales Manager Oceania (Agfa), Vincent Nair, President & CEO (SMARTECH), Ian Grose, General ManagerCustomer Experience/ Remanufacturing & Service Delivery (NSW)(SMARTECH)

Ball & Doggett to distribute Coldenhove Dye Sublimation Printing Solutions

Ball & Doggett have announced a strategic partnership with Coldenhove, manufacturers of high-quality paper products for dye sublimation printing.

The collaboration merges Ball & Doggett’s expertise in materials with Coldenhove’s innovative paper technologies for dye sublimation printing. The two companies aim to redefine printing solutions, offering businesses unmatched quality and performance. Both companies say the partnership will ensure supply continuity to existing Coldenhove users.

Dye sublimation printing is recognised for its vibrant colours and versatility across various applications, from textiles to signage and personalised gifts. However, the industry

has sought alternatives to traditional dye sublimation papers due to concerns about environmental impact.

Coldenhove’s products are Forest Stewardship Council (FSC) certified, reflecting their commitment to conservation and responsible forest management worldwide.

“We are excited to collaborate with Coldenhove to pioneer innovative solutions in the dye sublimation printing industry,” said Rob Brussolo, General Manager, Sign Display & Digital at Ball & Doggett. “Ensuring continuity of supply to customers is a focus, and with our extensive converting capabilities in Australia, we can offer custom lengths and sizes to support the sublimation market. By combining

our expertise, we aim to provide our customers with superior printing materials that meet their needs and exceed expectations.”

Coldenhove says it shares the enthusiasm for the partnership and its potential impact on the industry. “At Coldenhove, we are committed to pushing the boundaries of printing technology. We look forward to working with Ball & Doggett to deliver cuttingedge solutions to their customers, ensuring our clients receive their products even faster. It’s a testament to our ongoing commitment to improvement and exceeding expectations,” said Gert Jan Breukink, Senior International Account Manager at Coldenhove.

Women in Print expands to Canberra

The series takes place across Australia in 7 capital cities, starting on 30 April and concluding on 8 May. Canberra is scheduled for 7 May, running at the same time as the Sydney event.

The expansion into Canberra marks a significant milestone for Women in Print, reflecting the organisation’s commitment to inclusivity and nationwide support for women professionals in the print and the broader visual media industry.

With a team of volunteers from Instant Colour Press in Belconnen, ACT, Women in Print Chair Stephanie Gaddin will open the Canberra event, which will then live-stream the Keynote from Sydney. Following the breakfast, Gaddin and Victorian Patron Rita Karagiannis will assist the Canberra volunteers in forming an ACT committee and receive the formal application for an ACT Patron.

“I am privileged to support all women in our

industry and drive the expansion of Women in Print in Canberra,” remarked Stephanie Gaddin, Chair of Women in Print, and Editor of Digital Image Magazine. “We look forward to meeting Canberran talent at the breakfast next month. I am excited to work alongside our community to foster personal and career growth and inclusivity across multiple spheres.”

The Women in Print Breakfast Series continues to be a not-for-profit initiative supported by generous sponsors and partners who share the organisation’s vision of empowering women in the print sector. Cactus Imaging has confirmed the continuation of its sponsorship, taking up a Women in Print Ally Sponsorship.

“As Women in Print expands its footprint to encompass Canberra, I am deeply appreciative of the enduring support from our industry allies. The collaborative efforts of our partners contribute significantly to the advancement of women in the sector. We extend a warm

invitation to all in the broader community to join us at the Breakfast Series, where together, we can forge stronger connections, share insights, and champion inclusivity within our industry,” commented Gaddin.

At the 2024 Breakfast, keynote speaker Christina Bruce, Founder and CEO of Sellabilities, will lead participants through self-exploration of their thinking; they will then create their model for that new thinking that enables new possibilities and results.

Tickets for the series are selling fast across the country and can be purchased at  https:// bit.ly/WiPBrekkie24 , including Canberra.

Sponsorship opportunities for the 2024 series are still available, with sponsorship closing at the end of April.

Organisations interested in supporting the Women in Print Breakfast Series or learning more about the new sponsorship options and packages should contact hello@womeninprint.com.au

Women in Print has announced the expansion of its annual Breakfast Series to Canberra.

Entries open for Currie Group 2024 Sign & Graphic Awards

“No matter what area of the industry you operate in, there’s a category for everyone in the Sign & Graphics Awards, providing us with a truly comprehensive and impressive showcase of what our industry is capable of achieving,” says ASGA Events Manager Michael Punch.

“Whether you produce traditional or digital signage, fabricated or printed products, large projects or small jobs, we are keen to see your work and recognise your achievements.”

Categories open for entry include:

• traditional hand-painted or airbrushed work,

• digital LED and LCD signs,

• illuminated LED and neon projects,

• directional and way finding signage,

• engraved, fabricated and sculptural projects,

• pylon and sky signs,

• large-format digital print, including printed fabrics, textiles and garments.

In addition, separate categories recognise excellence in installations, retail signage packages, router outputs, and awards to recognise the all-important inputs to the process, including in-house design.

There are also special categories recognising innovation, superior sustainability. Addressing the crucial area of young talent , a Training Innovation award and a Young Star Award will also be presented.

Small businesses of five or fewer staff also have a category of their own.

Mick Harrold, President of ASGA, spruiking the benefits of entering the Awards, says they are an excellent opportunity to showcase accomplishments, recognise and reward staff and promote achievements to clients.

“Purely by entering your best work in the Awards, you’re sending the message to clients that you have achieved a quality result for them, and perhaps most importantly, you are sending a message of appreciation and recognition to your team for their efforts in achieving those high standards,” Harold points out.

“Should you be a finalist or winner, of course, your achievements will be invaluable in marketing your business – so if you have achieved some great work this year, now’s the time to get your entries submitted.”

Projects must be completed between Tuesday, 8 March 2022 and Friday, 31 May

2024 to be eligible for the awards. Additionally entries must be received by 5 pm on Friday, 7 June 2024. Judging will take place later in the year, and the Awards will be presented at a gala dinner at Doltone House, Hyde Park, Sydney, on Friday, 6 September 2024.

“To give yourself the best chance of winning, it’s important to check the Awards Categories to make sure you are entering each job in the category to which it is most suited and also to understand the criteria on which entries in that particular category will be judged,” says Punch.

“It’s also a good idea to remind yourself of the Terms & Conditions so that you can ensure you meet those and avoid unnecessary disqualification. All the details can be found online at signs.org.au .”

The National Sign & Graphics Awards is held every second year. This year’s Awards are sponsored by Diamond Sponsor Currie Group, Gold Sponsors Avery Dennison, Graphic Art Mart, ORAFOL, Spandex and Visual Connections, Silver Sponsors Rowmark Australia, Roland DG, SMIB and Spicers, and Bronze Sponsors Ball & Doggett, Canon Production Printing, Celmac, HP, HVG Graphics Media and Pozitive Sign & Graphic Supplies.

ASGA Queensland Bowls Night a Great Success

The Australian Sign & Graphics Association (ASGA) recently held its inaugural Social Bowls Night in Brisbane, with good numbers and positive reviews from attendees.

More than 40 bowlers were registered for the event, sponsored by ORAFOL, said ASGA Vice-President Damian Nielsen, registered for the event.

“The BOO is a great venue, and the bowls competition provided a great ice-breaker and a bit of fun,” said Nielsen.

“The friendly competition definitely took second place to the socialising and networking, with everyone who came along appreciating the chance to catch up with their industry colleagues. A huge thank you to everyone who attended, and to ORAFOL for their generous sponsorship of this event, the third they’ve sponsored for ASGA in as many months,” Nielsen added.

Given the positive response, the association says the event is tipped to become a regular on the ASGA Queensland calendar. Social Bowls Nights are expected to be announced later in the year for other states.

Ball & Doggett Announces Exclusive Partnership with Klieverik

Ball & Doggett, distributor of printable materials, press consumables, and printing equipment, is excited to announce its strategic partnership with Klieverik, a global leader in rotary thermo-processing equipment for advanced textiles. With over 40 years of experience, Klieverik specializes in designing, manufacturing, installing, and maintaining innovative industrial machinery, including advanced dye sublimation and fixation calender heat presses.

Klieverik’s dye sublimation and fixation calender heat presses enable textile manufacturers to achieve superior results while optimizing production processes. Whether it’s creating custom apparel, promotional items, or interior décor, Klieverik’s presses deliver exceptional quality, durability, and performance.

“We are delighted to partner with Klieverik, a renowned name in the field of advanced textile processing,” said Rob Brussolo GM for Sign Display & Digital at Ball & Doggett. “Their expertise in dye sublimation and fixation calender heat presses perfectly complements our commitment to providing cutting-edge solutions to our customers.

Together, we are poised to redefine industry standards and drive innovation in textile printing.”

“At Klieverik, we are dedicated to pushing the boundaries of textile processing technology,” said John Buitenkamp Area Sales Manager at Klieverik. “Our partnership with Ball and Doggett represents an exciting opportunity to expand our reach and deliver our innovative solutions to a broader audience. Together, we will empower textile manufacturers to enhance their capabilities and achieve new levels of efficiency and productivity.”

In addition to providing cutting-edge technology, Ball and Doggett and Klieverik are committed to delivering exceptional service and support to their customers. This includes support for the current install base of Klieverik’s equipment. Ball and Doggett’s staff will undergo training to ensure they are equipped to provide knowledgeable and responsive support to customers utilizing Klieverik’s machinery.

For more information, please contact Ball & Doggett 1300 713 567 www. ballanddoggett.com.au Klieverik Solutions please visit: www.klieverik.com

Roland DG launches new VersaObject CO-I UV-LeD Flatbed

Roland DG has added five new CO-i UV-LED flatbed inkjet printers to its VersaOBJECT brand, which is capable of printing brilliant colours directly onto a wide variety of threedimensional objects.

“Based on their material and application needs, customers can choose the best solution from five different models, including three 64” width models with a choice of three different table sizes with vacuum beds, and two 30” width models, one with a vacuum bed and one entrylevel model without,” said Tony Miller, President, Global Sales and Marketing Division

The CO-i series can print detailed graphics onto a wide variety of substrates, including plastic, leather, wood, cloth, etc. It can accommodate objects up to 242 mm in height and 100 kg/sqm in weight, allowing printing to be performed on gently curved or uneven surfaces. In addition, Primer ink enables printing on materials that were previously difficult to print on, such as glass and metal, making it ideal for the personalisation of a large variety of consumer products as well as the customisation of industrial products and parts, interior decoration, sign graphics, POS displays, packaging, and other high-mix, lowvolume production.

Precision ink firing and powerful LED lamps make curing the ink fast. This combination delivers stunning images and high colour saturation and precisely reproduces the finest details, from small text to elaborately textured patterns and gradations. The CO-i series supports CMYKOrRe and special Clear, White, and Primer inks. Clear ink produces unique finishing effects such as gloss or matte textures and simulated embossing. High-opacity White ink is often used as a base coat when printing on transparent film or dark objects.

In contrast, Orange and Red inks enable accurate colour reproduction of brand colours and unparalleled rich, vivid colour expression. The control panel for operating the printer is integrated into the table, enabling efficient output operations in a limited workspace. Furthermore, the static electricity remover and automatic printhead cleaning function make it easy for anyone to obtain stable print quality.

CO-i series printers come with VersaWorks 6 software, Roland DG’s powerful and intuitive RIP, which processes PDF, EPS, and PS files with precision and high speed and auto-generates White, Gloss and Primer layers with one button to maximise the capabilities of the CO-i series.

The CO-i series also supports cloud-based services, including Roland DG Connect, for more efficient business operations and growth, including better support in the event of errors, operational visibility, easy profit calculations and more. It also features PrintAutoMate for businesses such as e-commerce, which handle a wide variety of data, media, and products and require continuous output in large batches.

“The diversification and individualisation of consumer needs has led to an increasing demand for timely and flexible responses that are attentive to the needs of each individual customer,” Miller said. “Interest in on-demand printing, which enables speedy production of what is needed, when it is needed, and in the required quantity, is growing year by year. VersaOBJECT’s direct printing solutions bring numerous benefits and competitive advantages to customers’ businesses, including shorter delivery times, reduced costs, flexibility, and reduced environmental impact while enabling the creation of new business opportunities. We will continue to expand the possibilities of on-demand decoration with VersaOBJECT to enhance people’s creativity and grow their businesses.”

Currie Group and Elitron Announce Exclusive Partnership

Currie Group and Italian robotic cutting and automation specialists, Elitron, have announced an exclusive channel partnership which will see Currie Group supply the Elitron range of cutting systems for digital print, packaging and textiles to print service providers in Australia and New Zealand.

The Elitron range ideally complements Currie Group’s EFI and Canon Production Printing wide-format printers and once again highlights the company’s commitment to providing end-to-end solutions, while providing Elitron with a reliable and efficient channel partner for distribution and service support in the region.

Established more than 30 years ago to serve the TCF industry, Elitron offers an unmatched breadth and depth of innovation expertise, expanding its reach to solutions for the digital print, packaging, fashion, furniture, automotive and industrial sectors.

In all its solutions, Elitron’s aim is to meet the evolving challenges of each market sector with sophisticated, high-precision cutting, automation and materials handling systems that deliver a ‘stressless’ workflow.

All are designed, developed, engineered and manufactured in Italy under the watchful eye of Elitron’s highly-qualified engineers and technicians, drawing on the power of AI and the latest robotics and automation technologies, to provide solutions which are versatile, adaptable and, above all, designed to streamline production and minimise operator intervention to save time and money.

As the number one producer globally of state-of-the-art cutting systems, the Elitron name will already be familiar to many in the ANZ region. In the print and packaging sector, that includes the Kombo SD and SDC series cutting systems – the latter of which will be demonstrated with an Elitron KUMULA stacking system at FESPA next week.

Fast, flexible and versatile, they are designed to handle an exceptionally wide range of materials, from Forex and Dibond, to PVC and plastics, films, fabrics, re-board, paper, cardboards and corrugated, foam products and more. This makes them ideal for retail, merchandising, POP, display and signage products, as well as prototype and short-run packaging solutions.

Other ranges include the innovative Kombo TH and Kombo THC systems with two cutting heads. Both Kombo models are designed to handle rigid boards, with the THC model with conveyor also ideal for all roll materials used for digital print and packaging applications, and the Kombo TAV-R designed specifically for packaging applications.

The breadth and diversity of the Elitron range is testament to the company’s ability to transfer acquired technological knowhow from sector to sector – a strength which has not only made it the number one global producer of state-of-the-art cutting systems and software in these markets, but has seen it develop numerous patented technologies –and pick up many awards – over the years.

Paul Whitehead, Currie Group’s Business Unit Manager – Sign & Display, says the partnership with Elitron is an important move in Currie Group’s continual pursuit to provide the best end-to-end solutions for Sign & Display customers across Australia and New Zealand.

“Currie Group is thrilled to be entering this new exclusive distribution partnership with Elitron, a proven platform built on 30 years of experience, combined with an exciting roadmap of unique cutting-edge technologies,” Paul says.

“This new partnership will enable our Sign & Display and Packaging customers to maximise the productivity of their printing devices by delivering unparallelled efficiency when it comes to finishing.  And, with an

extensive range of table sizes and models including the fully automated KOMBO TAV-R, we will be able to address the diverse requirements of the entire market.

“Of course, these systems will all be backed by Currie Group’s renowned service and support network, giving customers peace of mind when it comes to maximising uptime and meeting customer deadlines,” he adds.

Paolo Malatesta, Executive Director of Elitron, says his company is delighted with the new partnership.

“Both myself, and Team Elitron, are excited and enthusiastic for the start of this important sales and service partnership with Currie Group in Australia and New Zealand, he says.

“Elitron’s commitment to best serve all customers can only be achieved by working with the most reliable and efficient partners worldwide and, in Currie Group, we have certainly ticked all the boxes.”

Rob Mesaros, CEO of Currie Group, says the partnership is a strategically important one for both companies, and aligns ‘perfectly’ with Currie Group’s commitment to provide the ANZ market with total solutions across all its market sectors.

“Elitron is an impressive addition to our top-tier technology partnerships, with its demonstrated ability to deliver sophisticated solutions that not only meet today’s requirements, but position businesses to respond to the challenges of tomorrow,” he said.

“We are delighted to join Elitron’s strong global network, and look forward to working closely with their team across all areas of business, to ensure wide-format and packaging printers in Australia and New Zealand have access to the latest, and best, solutions to support their productivity and profitability…with the strong expertise and service which supports their investment.”

Canon Production Printing appoints SMARTECH as distributor

Expanding on the continued success of the Colorado M Series, SMARTECH Business Systems has been appointed an official Canon Production Printing Colorado Partner.

With over 100 years of relative history in Australia, SMARTECH Business Systems is an established global industry leader provider in Mailing and Automation solutions, Large Format and Print Finishing solutions, Education and Office solutions. Operating globally across Australia, New Zealand, Asia, and North America, SMARTECH’s customercentric focus guarantees local, on-the-ground support and only the very best in technology and service excellence. Recognized by the Australian Business Council as an Employer of Choice in 2023, SMARTECH brings a wealth of experience and expertise to its collaboration with Canon, promising to bring transformative solutions to the large-format graphics market.

Craig

Nethercott, Managing Director of

Canon Production Printing Oceania says, “We are thrilled to unveil our latest collaboration that will support our expansion in the largeformat graphic industry. Teaming up with SMARTECH means partnering with a company that measures their success on customer and employee loyalty and satisfaction.

Canon’s proprietary UV gel technology, the basis of the new Colorado M-Series, has been hugely successful in both local and overseas markets and produces diverse solutions across multiple industries without compromising on quality, cost, or efficiency”.

Vincent Nair, Executive Chair & CEO of SMARTECH Business Systems says “This partnership with Canon Production Printing represents a pivotal moment for SMARTECH as we look to deepen our footprint in the printing industry. Canon’s innovative UV gel technology combined with our extensive network and expertise promises to bring unmatched value

to our customers. We are excited to integrate Canon’s groundbreaking solutions into our offerings and deliver unparalleled efficiency and quality. Together, we are set to redefine the standards of the large-format graphics market and drive forward with a shared vision of excellence, sustainability, and customer satisfaction. This collaboration is more than a partnership; it’s a leap towards creating lasting impact in the way businesses approach printing solutions.”

“As we embark on this new chapter together, SMARTECH Business Systems and Canon Production Printing are committed to not just meeting but exceeding the evolving needs of the large-format graphics market. This partnership marks the beginning of a new era of innovation and customer-focused solutions. We are poised to deliver on our promise of excellence and sustainability, ensuring our clients benefit from the very best the industry has to offer.”

Dale Hawkins, Managing Director of the new Zund Australia branch

Zünd has announced a new branch in Australia; Zund Australia will be based in Melbourne, serving existing and new customers in all applications in which Zünd is active.

Zund Australia is a wholly-owned subsidiary of the Switzerland-based Zünd Systemtechnik AG. The new Zünd branch will be the local contact for existing customers and prospects.

Zund Australia will be led by newly appointed Managing Director Dale Hawkins, who says, “Being associated with the Zund products in Australia for 15 years, I am excited to head up Zund Australia. We are currently establishing a team of highly experienced technical personnel with a new headquarters in Melbourne.”

The company says its partnership with

Canon Australia will continue, and the aim is to strengthen the cooperation further.

With Zund Australia, the Swiss company will further strengthen its market position in Australia.

Oliver Zünd, CEO of Zünd Systemtechnik AG, says, “With Zund Australia, we can support our existing and new customers directly and competently. The close cooperation with the new branch allows us to strengthen our market position in Australia. Zund Australia enables us to continue to offer our Australian customers the best possible care in the long term. The team on site has a lot of experience with our cutting solutions. This will enable us to further improve advice and customer service.”

Visual Impact: Over 95% Booked

In four months, the Brisbane Convention & Exhibition Centre doors will open for the first Visual Impact show in the Queensland capital in over six years, and the industry’s suppliers are coming out in force to showcase their latest.

Organisers say over 95% of the show’s floor space is already locked in, with the industry’s leading names joining ranks with a wide range of niche and smaller supply companies to provide a diverse and exciting showcase.

Charly Blades, Events Manager for supplier association Visual Connections, which owns and organises the show, says the team has been overwhelmed with the response.

“We still have a few booths available, but given the amount of interest in them, we expect this to be a fully-subscribed show,” Blades reports.

“The exhibitor list for Brisbane is a diverse group, set to provide a showcase that will encompass all the latest in signage, display, wideformat printing, textile printing, LED and illumination, fabrication, routing, engraving and laser cutting, software and workflows…and much more.

“The floor plan is looking like a really good balance between the larger suppliers with multiple solutions and product lines, and the smaller local and international exhibitors who always bring a range of resources, affiliations, solutions and options which are invaluable to industry businesses and ideally complement the offerings of the bigger names,” she says.

Following the successful launch of the ‘whole-of-industry’ Sign & Print Career Connections program this year, the show will also provide plenty of engagement for those considering industry careers.

“Our full Sign & Print Career Connections stand will actually be on its way to Perth for the major careers expos in the West, but we will have a fully operational Try-A-Trade area in Brisbane with plenty of activities for students, run in partnership with Brisbane TAFE,” Blades explains.

Careers advisors Tina Mavris and John Watters from AusSIP will be on hand to showcase industry opportunities. They will be able to provide prospective trainees with the full suite of Sign & Print Career Connections resources to help them kick-start their career in print, sign and graphics.

Those interested in fabricated signage will also have the chance to get hands-on by registering for Channel Lettering Workshops, run by LetterTech Australia in partnership with Bounce LED.

“The sessions are designed to show registrants the very latest worldclass technology for channel lettering and illuminated LED signage,” adds Blades. “They will feature live demonstrations of the latest channel letter bending solutions by industry experts to show just how versatile and easy these machines are to use – and the potential they offer for increasing profitability and building new revenue streams”

Five sessions are available on Wednesday and Thursday of the show and four on Friday, with spaces expected to fill fast – registration is just $25 per person; click here to book

In recognition of the need to provide maximum value to visitors from their attendance, the seminar program for Visual Impact has also been reimagined, with a series of short, sharp ‘meet the expert’ sessions in the aptly named Connections Centre.

“These more informal, conversational sessions are designed to give attendees information, insights and ideas while connecting them with the experts who can help them build their business success,” Blades says.

With such a comprehensive showcase and program of events, registrations for the show are expected to be strong, with Blades reporting that registrations have already been received from Brisbane and across Queensland, from Northern NSW and the NT.

“We’ve seen excellent attendances at recent shows, particularly where there has been a long hiatus, and we’re certainly expecting to see that in Brisbane,” Blades says.

“While the majority are likely to be from Queensland – primarily Brisbane and surrounds –we traditionally see quite a good number from NSW and the NT to our Queensland shows, and also expect to welcome visitors from further afield, into New Zealand and the Pacific Islands, for whom Brisbane is a convenient location,” she says.

“The show also usually attracts quite a few visitors from southern states, who welcome the opportunity to spend a few days in the sun while catching up with all the latest.”

Visual Impact Brisbane is sponsored by Platinum Sponsor Roland DG and Gold Sponsors Avery Dennison, Epson, Graphic Art Mart, HP, Spicers and Trotec. The show will run from 9 am to 5 pm on Wednesday, 17 and Thursday, 18 July, and from 9 am to 4 pm on Friday, 19 July, at the Brisbane Convention & Exhibition Centre at South Bank.

Click here to register to attend the show or view the latest information on the Visual Impact website, including the most up-todate floor plan.

Printer innovation at FESPA Amsterdam

FESPA Amsterdam has once again cemented its position as the premier trade show for wide format and specialty printing, boasting the launch of over 75 new products and services. With the spotlight firmly on personalisation and speed of delivery, many exhibitors showcased new printers that promise to redefine the market.

Here is a snapshot of some of the major launches we saw at the show.

MIMAKI

Mimaki broke new ground with the Kebab HS for the UJF series printers, enabling 360-degree printing on cylindrical objects. The system boasts enhanced speed and is capable of three times the productivity of its predecessor. It is ideally suited for businesses looking to elevate their offering in customised objects.

Complementing their lineup, Mimaki also introduced a UV printand-cut solution pairing the JFX600-2531 flatbed UV printer with the CFX-2531 flatbed cutting plotter. The JFX600-2531 caters to the architectural market with its ability to print directly on substrates up to 3.1 meters in length. At the same time, the CFX-2531 provides cutting solutions for sign graphics with heightened speed and efficiency.

AGFA

AGFA’s Jeti Tauro H3300 LED series was launched at the show. This industrial printer offers enhanced speed and quality. With capabilities built for 24/7 production and energy-efficient UV LED curing, these printers target high-volume operations that demand reliability and ecological operation.

EFI

EFI unveiled two new printers at FESPA. The VUTEk Q3h XP, a highspeed hybrid flatbed/roll-fed LED printer, promises high-quality imaging and flexible, production-level throughput. Targeting high-volume print providers, this printer features up to six colours with optional white and transparent inks. It achieves up to 96 boards per hour, addressing the need for rapid turnarounds in a multi-shift operation.

The EFI Pro 33r roll-to-roll LED printer builds on the success of the Pro 32r+ with significant performance enhancements, including a speed increase of up to 35% in POP mode. Designed for the sign and display market, this printer incorporates five pL Ricoh Gen-6 printheads for superior image quality and dot accuracy. Standard features like an integrated mesh kit, wrinkle analyser, and backlit proofing lights complement an included Fiery digital front end, optimising operational efficiency.

ROLAND DG

Roland DG introduced a trio of new models that stood out for their innovation and versatility. The VersaOBJECT MO-240 UV flatbed printer features new printhead technology and expanded ink sets to deliver vibrant colour and precision. It is ideal for businesses targeting the custom graphics and industrial sectors, where highquality image reproduction on varied substrates is crucial.

The VersaSTUDIO BD-8 is a compact desktop UV flatbed printer designed for entry-level users in small businesses. It prints directly onto objects up to 4 inches high and offers built-in safety

EPSON

Epson’s stand at FESPA Amsterdam showcased two new printers, each serving distinct markets for sign and display businesses. The SureColor-V1060 A4 UV flatbed printer, suited to the promotional goods industry, is a solution for businesses requiring highquality, vibrant colour printing in compact spaces. This model appeals particularly to small businesses and retail environments where space is at a premium and high-quality printing cannot be compromised.

The SureColor-F1000 DTG printer caters to the growing custom apparel market with its advanced direct-to-garment (DTG) printing capabilities. It is designed for swift and precise colour matching and promises rapid production speeds and robust print durability. It is an asset for businesses aiming to produce personalised garments such as t-shirts and caps efficiently and precisely.

standards, making it an intelligent choice for small-scale production and boutique retail markets. Its user-friendly design and optional rotary rack for cylindrical objects make it perfect for producing personalised items in-house.

The VersaSTUDIO BY-20 is a water-based printer that uses the DTF (Direct-to-Film) transfer method to enhance the efficiency of apparel production. After printing a special film, the design is transferred onto fabric with heat-pressing, ideal for creating original garments, including T-shirts and sportswear. This printer is designed for businesses in the custom apparel market, allowing for detailed and complex designs on a variety of fabrics.

Equipping Your Business for a Strong Future

A wise man once told me that ‘no one goes into business to go out of business’. Yet keeping the doors open can be a real challenge. At ASGA , we make it our business to resource yours, to give you the best possible chance of surviving and thriving in the future.

Over the past few weeks, some significant businesses in our industry have gone into receivership or liquidation. Businesses fail all the time, of course, but tough economic conditions, on top of COVID, have taken a toll. And we’re not alone –take a look at the building sector.

This will not be a ‘doom and gloom’ piece about how bad things are. In fact, many of our members are telling us they have never been busier—and their biggest problem is finding enough staff to do the work. But these bankruptcies have made me reflect on my journey in running a company, and I wanted to talk about this issue.

I don’t want to say too much about specific companies, and I’m not here to vilify the owners of failed businesses. Nor would I defend those who make selfish or questionable decisions to protect themselves at the expense of innocent parties; that is obviously poor form.

If you are on the receiving end of a failed business, you know it stings to accept that the money you are owed may never be paid. On the other side, owners sometimes torch a large amount of their own money along with any they owe to others and wear the damage to their reputation and name to boot.

In short, there are no winners when a company goes under.

Every circumstance is different and invariably complex. Sales might be up, but costs are going up faster. You may have heaps of work, but need help getting staff so you have to rely on subbies at a much higher rate. Your best worker gets a better offer down the road, so you increase his pay – then your other team

members get wind of it, demand a similar raise, and suddenly, your wage bill is up by 10 or 15%.

Throw in a Workcover claim, an unfair dismissal action brought by a disgruntled employee, or the need to change your policies and procedures to keep up with changes to workplace laws, and all of a sudden, your time and attention are so consumed putting out fires that you don’t realise sales are starting to drop, or that costly mistakes are creeping into your work.

Then, there are the things over which you have no control. Interest rates. Materials costs. Global conflicts. Pandemics.

Running a business is hard

So, what can we learn from all of this?

The reality is that 100% of businesses operating today will eventually go out of business. Keeping your business strong so you can enjoy the fruits of your labour and then go out on your own terms, at the time of your choosing, is the art.

This is where ASGA can help. Our most fundamental mission is to help equip sign and graphics businesses for a strong and successful future.

Your ASGA Membership provides you with resources, information and connections to help you stay ahead of market trends, understand the economic and regulatory environment, implement good procedures and access sound advice when needed.

This includes legal and workplace advice, contract and agreement templates and employment guides, product pricing and wage guidelines, regulation and technical support, business resources, webinars, and regular news

updates. And we’re constantly looking to add new features and resources for our members.

Over the coming months, we’ll be bringing on more legal documents, subcontractor agreements, and terms of trade documents, and we hope to bring in a subby pack of documents to ensure you have a complete and up-to-date company manual. We’ll be introducing a new expert panel resource, presenting more webinars on a range of topics, and will have some exciting news about apprenticeships coming up soon, too.

Perhaps more importantly, ASGA membership gives you opportunities to connect with others in the industry through events like our golf days, evening bowls events, and other social gatherings. The biggest advice I can give you is to make time to attend these networking events.

Maybe you’ll get the chance to share your challenges with someone who understands. Or check how much they’re paying staff to make sure you’re competitive in attracting talent. Or gather some inside information on a piece of kit you are considering. Whatever conversations you have, I can 100% assure you that the insights and information you’ll gain will be more valuable to you than even the best published data. That’s the value of connection and one of the most important benefits of ASGA membership.

I hope to see many of you at our events throughout 2024, and I encourage you to join up and make use of the benefits of membership to ensure your business stays strong well into the future.

Mick Harrold President ASGA

Photo Credit: Pexels Andrea Piacquadio (Unsplash)

Empowering Tomorrow’s Leaders: The Impact of FESPA’s Future Leaders Program

Recognising the need to foster emerging talent, FESPA Australia launched its Future Leaders Program in 2022. Since then, the program has gathered momentum and has become a beacon for aspiring professionals, equipping them with the skills and networks necessary to thrive in the industry’s ever-changing landscape.

“As soon as I found out I was selected to participate in the FESPA Future Leaders program 2023, I was filled with anticipation on what this training experience could offer me in my professional development,” says Mary Leishman from DRK LBL, who participated in the 2023 program, “within a few short minutes of the first session, I was already faced with new skills and resources that are relevant for my own role, and for the success of the greater team around me at DRK LBL.”

“We started with some internal exploration and identifying key aspects of others within the group, which was a strong foundation for a heck of a lot of ground that we covered together over the two days. Our cohort was dynamic, engaged, interesting and creative in their participation. Each with their own unique challenges, but sharing a common thread with one another as we come from the same industry.”

“Our facilitator was calm, kind and also pushed us into less comfortable spaces when needed, which allowed us to go deep in connecting with the training materials and really applying it practically to our businesses. The experience ultimately led to me being selected to represent the 2023 cohort at FESPA Global in Amsterdam 2024, which, while unexpected, was a hugely proud moment. All the cohort were impressive and inspiring in their own right, so I am absolutely honoured to have been able to represent them. Also, I am especially thrilled to be representing Australian Screenprinting on a global scale! Since the training, I have implemented practical techniques within my team, strengthening the print industry in a practical sense from within, and this is just the beginning. Thank you so much to everyone involved! Being part of the FESPA Future Leaders initiative has been nothing short of extraordinary. It’s not just about learning technical skills or industry insights, but also about cultivating leadership qualities and a global perspective.”

Mary Leishman, General Manager, DRK LBL

Troy Cavanagh, General Manager, Imagebox,  can relate to being nominated to represent his cohort, having been voted in 2022 to attend the FESPA GPE in Munich.

“As the appointed Future Leader, I was asked to present to the 37 country associations at the FESPA Secretaries meeting. It was great to meet, network, and present to the representatives, relay my personal experience within the industry, and outline the current situation in Australia while at the same time hearing how other countries were overcoming problems they

were experiencing. It was a truly valuable experience.”

“The FESPA Future Leaders Program has been a great opportunity to meet and network with like-minded people within the print industry. Right from the moment we all met at the leadership workshop, the cohort created an instant bond, more so as we were all experiencing similar workplace issues and looking for similar answers. As we have progressed through this journey, the strong connection within the cohort has remained positive and supportive and has developed and grown into a wider network amongst suppliers and other print companies.”

Nigel Davies, President FESPA Australia emphasises the long-term impact of the program. “Not only does the program assist participants in gaining further skills and knowledge, but it is instrumental in propelling their careers forward, giving a sense of responsibility and the opportunity to give back to the next generation of leaders through the Next Generation and Mentor initiatives thereby creating a ripple effect.”

“As FESPA Australia continues to nurture the next generation of leaders, the impact of the Future Leaders Program will reverberate throughout the industry, shaping its trajectory and fostering a community of empowered professionals committed to driving innovation and excellence.”

Applications for the 2024 FESPA Future Leaders Program will open in June. If you are interested in finding out more about the program, email Jane – membership@ fespaaustralia.org.au

FESPA Future Leaders 2022 Cohort

Mary Leishman FESPA Future Leader winner 2023, General Manager DRK LBL and Sam Alterator Account Manager HVG Graphics Media

Successful Launch for Sign & Print Career Connections

It was a successful debut for the Sign & Print Career Connections initiative at the Victorian Careers & Employment Expo in Melbourne in March, with thousands of students flocking to the program’s bright new stand over three days to learn more about careers in print, sign and graphics.

The initiative, designed to attract new talent to the sector, was conceived, developed and piloted in the sign and graphics sector by the Australian Sign & Graphics Association (ASGA) and supplier association Visual Connections and has been instrumental in growing enrolments in the Certificate III for Sign & Graphics from just over 200 in 2015 to more than 700 in 2023.

Armed with this proof of concept, late last year, Visual Connections approached the other associations in the print and wider graphic communications industry to partner in the program, expanding its benefits to the entire sector.

It was an ambitious aim. While the associations enjoy friendly professional relationships, it is hard to think of any project, at least in the past 30 or more years, supported by all – that is, until now. All the sector’s representative bodies, representing every aspect of the industry, signed up, including ASGA, FESPA Australia, the Flexible Packaging & Label Manufacturers’ Association (FPLMA), LIA Australia, and the Visual Media Association (VMA –previously the Print & Visual Communications Association), as well as Visual Connections.

Career opportunities for bright and motivated young people across signage, graphics, commercial print, labels and packaging and the broader graphic communications sector are almost endless. The challenge for Sign & Print Career Connections was capturing that, engaging students, and connecting them with the resources, training and employment opportunities they will need to get started.

Judging by the reaction of visitors to the Melbourne Showgrounds, they have more than hit the mark.

Awash with colour and engaging images, the bright new stand revealed our industry in all its colour, variety and potential, trumpeting the message that print, sign and graphics are powerful, indispensable, exciting and focused on the future.

Hundreds of students flocked to the stand to try their hand at transferring images to tote bags using a Bflex and heat press, shape-cutting pre-printed skateboard stickers, using a spindle engraver to create personalised keyring tags and vinyl wrapping a motorbike fuel tank. Queues were long, and students were fascinated as they worked under the watchful eye of teams from sponsor Pozitive Sign & Graphic Supplies and TAFE teachers and apprentices from Victoria University Polytechnic.

Generating interest is one thing, but connecting students with the information, training options and employment opportunities they need to pursue that interest is just as vital. Here, too, the expanded program delivered.

As well as on-stand career advice from Tina Mavris and John Watters from the Australian Schools Industry Partnership (AusSIP), who have been pivotal in developing the program with Visual Connections and ASGA, there was the VU Polytechnic team, and volunteers from the industry keen to share their experiences.

There was also an informative 20-page brochure to take away, providing students – and, importantly, their parents, teachers

and careers advisors – with information about the industry and career opportunities.

Supporting that, Visual Connections has launched an online resource where students can access information on industry careers and events, search for courses and find apprenticeship opportunities. Bright, clean and easy to navigate, it is easy to see this micro-site becoming a central hub of new talent development in the future.

Of course, none of this happens without financial and in-kind support, and, as is so often the case, the industry’s suppliers and leading companies have stepped up to provide the required sponsorship.

Major sponsors include Amari Visual Solutions, Ball & Doggett, Cactus Imaging, Fujifilm Graphic Systems, Graphic Art Mart, Mulford Australia, ORAFOL, Pozitive Sign & Graphics Supplies and Sign-a-Rama, who join partnering sponsors Böttcher, FPLMA, Hero Print, MacDirmid Graphic Solutions and Spicers. As an industry, we owe companies like this a debt of gratitude for making such initiatives possible.

From here, Sign & Print Career Connections will travel around the country to more Careers Expos – Adelaide and Brisbane in May, Perth in July, and Sydney in August. In all, thousands of students are expected to connect with our industry through the project through this innovative project, which aims to tackle one of the most pressing issues facing our sector.

To find out more about the initiative, go to  https://visualconnections.org.au/ careerconnections

Brisbane 2024

17-19 July, 2024

Brisbane Convention and Exhibition Centre

Connect With Success

Australia’s leading exhibition for sign, display, wide-format print, engraving, vinyl applications, textiles, digital print, routing and laser cutting.

3M Print Wrap Film IJ280 – a revolution in wrapping

Speed and confidence are key to success when wrapping a vehicle, whether professionally or in a contest. 3M Print Wrap Film IJ280 is engineered to boost productivity and increase confidence.

3M extensively researched installer preferences globally, creating a product that has hit the ‘sweet spot.’ First introduced in 2021, 3M Print Wrap Film IJ280 is a best-in-class wrap designed for converters and installers who demand exceptional performance and quality.

“3M Print Wrap Film IJ280 allows vibrant colours to be produced like never before. It brings creative visions to life with graphics that leave a lasting impression. The product holds around the many rivets on the fleet vehicles, which is essential for this area of work. It results in a nice, clean finish on the Energy Logistix trucks,” says Matthew Bowering, Director at Panagraphix.

IJ280 is engineered for use with 3M Gloss Wrap Overlaminate 8428G, and pairing the films yields many benefits:

Outstanding Print Quality:  Your designs will come to life with unparalleled clarity.

Proprietary Adhesive:  Optimised for initial tack, slide, and repositionability.

3M Comply v4 Air Release:  Ensures maximum airflow and smooth results. The advanced vinyl construction offers high conformability with minimal heat. This not only makes application a breeze but also ensures eco-friendly removal.

Efficient Installation:  Up to 20% faster installation with less heat compared to other leading digital cast films.

Easy Removal:  Comes off cleanly at endof-life with heat.

Other features of the film include:

• Enhanced UV durability

• Excellent lifting resistance

• Highly conformable for compound curves and deep recesses

• Features a gloss finish for a ‘wet paint’ look

• Easy squeegee glide

• Small scratches can be repaired with heat

3M offers installers peace of mind with the 3M MCS Warranty, an industry-leading warranty that ensures strong and reliable finished graphics. This comprehensive warranty covers all elements of your graphic, guaranteeing top-notch performance over time and in harsh environments.

Becoming a certified installer in the 3M Select Partner Program offers an exclusive advantage through an association with a globally recognised brand, training, support, and market insights. The benefits extend across many areas, including car and fleet wraps, signage, paint protection film, architectural finishes, and window film. These partners actively pursue longterm collaborations and business growth with 3M and the assurance of consistent best-in-practice work, exclusive support, training and market insights.

Richie Maddock, Managing Director at SignCraftsmen, observes, “IJ280 is revolutionary in the wrap film market, and it’s our film of choice. It’s got better conformability, it’s easier to reposition, and the need for less heat makes it a better allaround film than anything else on the market.”

Level up with Avery Dennison in 2024

The 2024 Workshop Training Schedule is designed for professionals who aspire to excel in the graphics solutions industry. The program aims to redefine vehicle wrap application and installation standards through comprehensive skill-building courses.

The new program follows the 2023 grand opening of Avery Dennison’s first-ever Training and Innovation Centre in the Asia Pacific region. Situated in Brisbane, Australia, the centre boasts advanced facilities for developing and refining applications of Avery Dennison’s leading-edge portfolio of pressure-sensitive adhesive films.

POWERHOUSE TRAINING FOR MASTERY AND CERTIFICATION

Avery Dennison’s meticulously designed workshop offers a three-stage learning and certification journey. It begins with Stage 1, tailored for entry- to intermediate-level enthusiasts looking to solidify foundational skills. Advancing to Stage 2 involves tackling more complex training modules, marking a significant step in the educational journey. After workshop attendees been awarded Stage 2 certification, they can progress to achieve the coveted status of an Avery Dennison Certified Installer.

DIVERSE APPLICATIONS AND FOCUS AREAS

The workshop program encompasses key specialisations:

• Fleet Branding and Advertising Graphic Installation: Unwrap the techniques to impactful branding.

• Colour Change & Customisation: focus solely on installing professional quality colour change vehicle wraps.

• Paint Protection Film Installation: teaching precise standards and best practices for protecting vehicle surfaces.

UNWAVERING COMMITMENT TO INNOVATION

Avery Dennison shows its dedication to innovation and leadership in the industry. Attendees will gain knowledge about the science behind these innovative products and improve their skills in using materials that are both groundbreaking and easy to use.

LAUNCH OF SUPREME

PPF ULTIMA IN

AUSTRALIA

Alongside the workshop program launch, Avery Dennison is proud to announce the Australian launch of the Supreme Paint Protection Film Ultima. This value paint protection film delivers an exceptional performance package for professional use; this product provides advanced protection for vehicles against the elements, whether for work or play.

“Crafted with excellent self-healing technology and hydrophobic performance, Supreme PPF Ultima is the embodiment of innovation – designed to repel environmental contaminants and eliminate minor abrasions effortlessly,” said Chris Sherry, Senior Product Manager, Australia and New Zealand, Avery Dennison Graphics Solutions. “Launching these cutting-edge workshops along with Supreme PPF Ultima reinforce our ongoing commitment to providing the industry with tools that drive optimal outcomes and client satisfaction.”

For more information on the 2024 Workshop Training Schedule and how to participate in the Avery Dennison learning experience, visit the Avery Dennison website.

Efficiency unleashed with the EFI VUTEk Q3h XP

The latest technology to hit ANZ shores in this collaboration is the EFI VUTEk Q3h XP printer, launched at FESPA, a high-speed hybrid flatbed/roll-fed LED printer designed for superior-quality imaging and flexible production-level throughput.

The VUTEk Q3h XP offers four (CMYK) or six (CMYK, lc, lk) colours and optional white and clear inks, providing customers with a comprehensive range of colour options. This industrial printer is built for multiple shift operation and 24/7 printing. It features advanced board/sheet and roll-to-roll media handling, high-speed automation options, and is designed to address today’s labour issues and cost-reduction initiatives.

Paul Whitehead, Business Unit Manager – Sign & Display, Currie Group, says “We are very excited to be adding the new EFI VUTEk Q3h to our growing Sign & Display portfolio.  This solution will enable print providers the productivity to meet even the tightest of customer deadlines thanks to not only the impressive throughput of over 900 sqm/h but also a whole host of media automation options. The ability to produce the full gamut of traditional wide format applications (rigid & flexible) as well the growing packaging & display market, including embellished with both gloss & satin varnish is a huge win for the local industry.”

Adding to its already impressive list of features, the printer uses Piezo drop-on-demand inkjet technology with 7pL UltraDrop Technology for up to 1200 dpi true resolution, for high image quality output.

The printer will be showcased at drupa in Germany at the end of May, allowing the attendees an opportunity to view firsthand its capabilities and applications.

The EFI and Currie Group partnership is built on providing innovation and excellence to the Sign & Display industry.

CMYKhub has become the first in the world to confirm an order for the new EFI VUTEk Q3h XP and EFI VUTEk Q3h X hybrid printers.

Celebrating a Decade of Success: The Spicers and 3M Partnership

Spicers and

3M

celebrate a remarkable ten years of synergy and shared success in 2024, it is evident that this enduring alliance has not only redefined industry standards but has also fostered unprecedented growth and innovation in the Australian signage market.

Since August 2014, the partnership between Spicers and 3M has been anchored on a foundation of mutual trust, innovation, and customer-centricity. Together, these two industry giants have reshaped the landscape of signage solutions, leveraging each other’s strengths to deliver unparalleled value to customers nationwide.

“Collaborating with 3M has been instrumental in propelling our growth and expanding our offerings,” says Wayne Hood, Spicers Visual Communications Portfolio Manager. “Their commitment to innovation aligns seamlessly with our ethos of delivering excellence to our customers.”

Indeed, the partnership has been instrumental in elevating the Spicers brand and enhancing its roll media offering within the Australian signage market. By integrating 3M’s cutting-edge technologies and solutions, Spicers has provided customers with a comprehensive range of products that combine innovation with reliability.

“We are proud to be associated with Spicers

and to contribute to their success story,” says Eoin Geaney, 3M General Manager, “Together, we have been able to set new benchmarks in the industry and provide customers with solutions that exceed their expectations.”

A key highlight of this partnership has been Spicers’ designation as the exclusive distributor of 3M Architectural Finishes and 3M Window Films—a testament to the depth and exclusivity of their collaboration. This strategic alliance underscores Spicers’ reputation as a trusted industry leader and highlights their commitment to offering customers the best-in-class solutions.

However, beyond product offerings, the Spicers-3M partnership has consistently prioritised customer support and empowerment. Through initiatives such as special training days conducted in collaboration with 3M product specialists, Spicers has equipped its customers with the knowledge and resources needed to maximise the utility of 3M’s products.

“Our partnership with 3M goes beyond

transactions; it’s about empowering our customers and enabling their success,” notes Hood. “These training days have been invaluable in helping our customers unlock the full potential of 3M’s products and technologies.”

As Spicers and 3M celebrate their tenyear milestone, they are thrilled to announce a special competition to express gratitude to their loyal customers. Customers now have the chance to WIN a share of the total prize pool of over $60,000 when they purchase 3M products ranging from premium wrap and laminates to vehicle wrap films, reflectives, intermediate and promotional SAV and LAMs, paint protection films, architectural finishes, window films, and more.

The Spicers-3M partnership remains poised to continue its transformative journey, fueled by a shared vision of innovation, excellence, and customer satisfaction. As they embark on the next chapter of their collaboration, they do so with unwavering determination and optimism, confident in their ability to shape the future of the Australian signage market and beyond.

Daniela Mastroieni Leading Innovation in Architectural Design and Brand Solutions

Mastroieni says the shift into a more autonomous leadership role has allowed her to chart a strategic pathway for ORAFOL’s architectural division, driving innovation and growth.

After working in procurement and hospitality, Mastroieni joined the industry in 2007. Over the past seventeen years, she has honed her skills in graphics, focusing primarily on grand format markets and sales. Her tenure includes over four years at ORAFOL Australia, including three years overseeing key account relationships and partnerships as a Strategic Manager.

As the General Manager of Architectural Design and Brand Solutions, Mastroieni is tasked with expanding ORAFOL’s brand and product portfolio into adjacent markets tailored explicitly for the architectural market. She is responsible for selecting innovative products, developing new market segments, and exploring untapped opportunities. One of her key objectives is to strengthen the team by recruiting top talent, such as the experienced and passionate Jason Kennedy, a tradequalified print professional with thirty-six years of industry experience.

Mastroieni speaks highly of Kennedy, who joins her team with a profound understanding of making connections and aligning with key decision makers. She notes that his expertise in sales and technical aspects and his passion for integrating design and branding make him a valuable addition to the team. With a shared vision

for success, Daniela and Jason are set to revolutionise the architectural design and branding landscape.

Among many notable projects, Mastroieni highlights the Kmart store refurbishment in partnership with the Bentleigh Group. The project seamlessly integrated ORAFOL products like ORACAL 8300 and innovative substrates through established relationships and meticulous specifications, ensuring both structural needs and aesthetic outcomes were met.

Discussing current trends in architectural design and branded solutions, Mastroieni emphasises the rise of smart building systems and the increasing demand for customisation and unique experiences. ORAFOL’s cutting-edge film technologies empower architects to unleash their creativity, resulting in seamless spatial designs that blend emotion and functionality.

For signage companies, the emerging architectural design and branding solutions space offers abundant opportunities.

Mastroieni says that signage companies can tap into a market hungry for customised branding integration and innovative signage solutions by staying informed about trends and enhancing their skill set in glass and wall applications.

Mastroieni’s leadership in Architectural Design and Brand Solutions at ORAFOL Australia promises a future where innovation and creativity converge to redefine spaces and experiences.

Recently promoted to General Manager of Architectural Design and Brand Solutions at ORAFOL Australia, Daniela Mastroieni shares insights into her new role.

Reviving Hand-Painted Signs and Mural Artistry

Meet Joe Rashbrook , a young British expat now living in Sydney. Rashbrook and his team produce hand-painted signage, and artistic murals, and Rashbrook teaches sign-painting to his contemporaries.

After graduating from Southampton Solent University with a degree in Illustration and Design, Rashbrook established SignsByJoe in 2019. His artistic endeavours have evolved into Always Hand Paint Creative Studio, where he teaches traditional hand-painting techniques, lettering, and other more traditional sign-writing skills.

Rashbrook’s foray into the world of hand-painted murals began with pub signs in London, eventually leading to more significant projects, including collaborations with clients such as the Church of England, Network Rail UK, Coca-cola, Virgin Voyages, The South Sydney Juniors, and Microsoft in the UK.

In comparing the UK and Australian markets, he notes a burgeoning interest in traditional sign painting in the UK, driven by young enthusiasts and businesses valuing the authenticity of handpainted signs, saying, “There seems to be a lot more demand and also a supply of traditional sign painting in the UK, many young people are rediscovering the art form over there, and a lot of businesses understand the value and beauty of hand-painted signs.”

He adds, “Australia is starting to rediscover this lost art form, but there hasn’t been as much of a resurgence of people wanting to learn the trade. Many businesses don’t think it’s an option to have hand-painted signs! In saying that, there is a lot more opportunity for hand-painted murals in people’s homes and gardens here (in Australia) than in the UK, as many people have big open spaces in their homes and would like unique artworks to fill these spaces. Overall, they are very different markets, but I hope to see more businesses requesting the traditional hand-painted signs, window art, chalkboards, murals and everything unique and hand-painted.”

One of Joe’s recent projects stands out for its impact on the community—a vibrant bike track at a safe house designed to bring joy to children’s lives. While the house’s location remains confidential, Rashbrook spoke to us about the project and its impact on him and the residents. The project stemmed from the manager’s admiration for Joe’s floor artwork at a local Deepavali festival. Once he had the concept and the green light, he created a permanent play space for the children staying at the house.

Rashbrook says the bike track project’s most rewarding aspect was witnessing the children’s excitement as it took shape and at completion —a testament to the power of art in fostering joy and community spirit.

Joe’s commitment to sustainability and eco-conscious practices was evident in his approach to the project. For the bike track, Joe opted for 2-part epoxy paints sealed with a solvent-based masonry glaze. This choice prioritised durability and reduced the use of harmful chemicals often found in conventional paints and sealants.

Despite challenges like the rapid drying of epoxy paint due to heat, the project progressed smoothly, delighting children and staff.

This eco conscious approach is also reflected in his choice of chalk paint for temporary projects like the Deepavali festival mural. The sustainable chalk paint, while vibrant and long-lasting during the festival, could be washed away afterwards with a pressure washer, minimising environmental impact and leaving no lasting residue.

Rashbrook receives glowing reviews from past collaborations, highlighting his dedication and collaborative spirit. One such review was from the Sydney Children’s Hospital Foundation, saying:

“We worked with Joe on an activation in Martin Place where a live mural painting took place for the Sydney Children’s Hospital Foundation. The Mural was to create awareness for kids’ health, and passersby could come up and join in by painting parts of the artwork. Joe’s role was to complete the finishing touches of the Mural; however, he went above and beyond by giving us a lot of guidance in the lead-up to the event as well as being present for the full day of activation, assisting participants who were painting. Thank you, Joe, for all your help! Highly recommended!”

When asked about any final advice for aspiring sign painters, Rashbrook doesn’t mince his words, “Get yourself a decent pair of knee pads! They’re worth it when you’re spending 8-10 hour days painting a floor!”

Sage advice indeed from the signage artist.

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Fostering Female Leadership in Australia’s Signage Businesses

Diversity in the signage industry, is pivotal for nurturing creativity and driving innovation. Supporting women’s career advancement across operational roles and leadership positions is crucial. Emphasising diversity is not just a matter of fairness; it’s a strategic investment that enhances business outcomes and propels the industry forward.

Traditionally underpinned by small family businesses, the signage industry has been predominantly male dominated. However, there’s a growing recognition of the benefits of a more diverse workforce, such as fresh perspectives, improved problem-solving, and a stronger connection with a diverse customer base. The challenge lies in overcoming the systemic barriers that hinder women’s career advancement, like unequal access to leadership roles, persistent wage gaps, and limited mentorship and networking opportunities.

Anecdotally, the landscape is changing, with a noticeable increase in signage businesses owned by women. This shift challenges traditional norms and inspires a new generation of female entrepreneurs in the industry. Furthermore, a growing number of female apprentices in the signage sector indicates a positive trend towards gender diversity in both operational and technical capacities.

The Workplace Gender Equality Agency (WGEA) in Australia provides compelling evidence of these challenges through its gender equality reports. Despite progress, significant gaps remain, notably in wage equality and the representation of women in senior roles. This underrepresentation in leadership underscores the need to harness the full spectrum of available talent in the signage industry. Gender disparity doesn’t just hinder women, it impacts men’s lives as well, when parental leave is not equal for example, this leaves a burden of responsibility on fathers, or makes it difficult for parents in same-sex marriages to care for their children.

The WGEA reports that 63% of companies offer employer-funded parental leave, with one-third of those offering it universally regardless of the gender of the parent, and without defining primary or secondary carer status.

Targeted actions are necessary to bridge the remaining gaps. Transparent practices and gender-neutral policies must be implemented, ensuring equitable pay and clear career progression pathways. Small family businesses, which form the backbone of the signage industry, play a pivotal role in fostering inclusive cultures that value and promote diversity.

Mentorship and networking initiatives are crucial for empowering women in the signage industry. These programmes can help women gain the necessary skills, confidence, and connections to advance their careers.

Associations like Women in Print, which support and advocate for women in related fields, offer valuable models for fostering female leadership and participation in the signage and graphics sector and the critical role a broad and deep professional network plays in an individual’s career growth.

Networking at the annual breakfast series, or the more casual networking evenings, branded Print & Prosecco, is encouraged. The association is expanding into Canberra in 2024, and has opened the invitation to the Breakfast Series to all, men and women alike.

Education and professional and skills development are vital in equipping women with the competencies required to excel in

operational and leadership roles within the industry. Providing access to training in the latest signage technologies, design principles, and business management can help women navigate and succeed in this dynamic field.

The benefits of a diverse and inclusive signage industry are clear. Companies with varied leadership are more innovative, adaptable, and financially successful. They reflect the diversity of their customer base, leading to better decision-making and improved customer relationships. For the signage and graphics industry, embracing diversity is not just good ethics—it’s good business.

Industry stakeholders, including small family businesses, trade associations, and educational institutions, must collaborate to build an ecosystem supporting women’s career advancement in signage. Programmes like the Sign & Print Careers Program, aimed at attracting talent into the signage and graphics fields, exemplify the positive steps towards a more inclusive industry.

Promoting diversity and inclusion across many spheres and supporting women’s career progression in the signage industry is both a moral and business imperative. By adopting inclusive practices, encouraging mentorship and continuous learning, the signage and graphics industry can leverage the full potential of its workforce. This approach advances fairness and equality, drives innovation, enhances problem-solving, and positions the industry for a prosperous future.

Turbocharge Creativity with POLI-FLEX TURBO

Finding the perfect balance between efficiency and quality can be challenging in garment decoration. Enter POLI-FLEX TURBO, the revolutionary heat transfer film from POLI-TAPE , designed to redefine standards in the industry.

With its cutting-edge technology and unparalleled performance, POLIFLEX TURBO emerges as the ultimate solution for businesses seeking to elevate their craft.

Efficiency at Its Peak: Experience unprecedented efficiency with POLI-FLEX TURBO, operating at an optimal temperature of 130°C. By harnessing this innovative technology, decorators can achieve a remarkable 35% reduction in energy consumption compared to traditional 160°C setups. With enhanced performance at a lower temperature, POLI-FLEX TURBO exemplifies resource efficiency without compromising quality.

Boosted Operational Efficiency: POLI-FLEX TURBO’s temperature maintenance feature ensures peak performance at 130°C, boosting operational efficiency. Enjoy a staggering 50% reduction in energy consumption compared to continuous 160°C press operations. With POLI-FLEX TURBO, maintaining the ideal temperature has never been more energy-efficient or cost-effective.

Rapid Press Time: Say goodbye to time-consuming processes with POLI-FLEX TURBO’s rapid press time of just 5 seconds, compared to traditional methods requiring 15 seconds. The increased speed ensures swift and seamless results, guaranteeing a hassle-free hot peel experience.

Enhanced Productivity: Experience a productivity revolution with POLI-FLEX TURBO’s thicker composition and enhanced tackiness. Bid farewell to the need for re-positioning on fabrics before pressing, thanks to its superior adhesion properties. With POLI-FLEX TURBO, eliminate the hassle of post-pressing, allowing you to focus on delivering exceptional customer results.

One of the standout features of POLI-FLEX TURBO is its versatility.

Compatible with a wide range of fabrics, including cotton, polyester, and blends, this innovative heat transfer film adapts effortlessly to diverse applications, ensuring optimal results across various substrates.

“POLI-FLEX TURBO offers unmatched versatility, allowing decorators to explore new possibilities and push the boundaries of their creativity,” says Steve Warn, National Manager of Self Adhesive and Heat Transfer Film at Ball & Doggett. “From vibrant graphics to intricate designs, POLI-FLEX TURBO delivers exceptional results every time, ensuring customer satisfaction and loyalty.”

POLI-FLEX TURBO is engineered for durability, withstanding the rigours of washing and everyday wear without fading or peeling. Its robust construction and fade-resistant properties ensure that decorated garments retain their brilliance and integrity, maintaining their allure long after they leave the production floor.

POLI-FLEX Turbo is easily accessible via an expansive network of authorised distributors, ensuring convenient availability for all decorators. Trusted partners such as Echnida Sewing, Rainbow Vinyl Co, Adzon, Graphic Arts Supplies, Polifilm, and Ball & Doggett provide convenient and Australian-wide access to premium products.

With a dedicated support system, POLI-TAPE remains committed to empowering businesses with the tools they need to thrive in today’s competitive market. POLI-FLEX TURBO is another example of POLITAPE’s unwavering commitment to innovation, quality, and customer satisfaction. With its unmatched efficiency, versatility, and durability, POLI-FLEX TURBO redefines the standards of excellence in garment decoration, setting a new benchmark for the industry. Experience the difference with POLI-FLEX TURBO and elevate your craft to new heights.

For more information and distributor details, visit www.politape.com.au

FAST TRANSFER

LOW TEMPERATURE

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OVER 55 COLORS AND EFFECTS

POLI-FLEX ® TURBO in the color of your choice

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Cotton, polyester, polyester/cotton, most acrylic, performance polyester blends, most nylon and sublimated textiles

Protects TEXTILES

Prevents transfer press marks for sublimated garments

Low temperature application may provide option for sublimated garments

The right to disconnect

Recently, there has been much news coverage about the newly legislated ‘right to disconnect’. This amendment was tacked onto the Closing the Loopholes Bill as part of eleventh-hour negotiations with crossbenchers to pass the Bill. As with all workplace laws, it’s not as straightforward as it may sound. In this article, I review this legislative amendment, its effect on businesses, and the possible exceptions.

WHAT’S CHANGING?

Effectively, this recent amendment to the Fair Work Act will give employees the right to refuse to monitor or respond to contact from an employer or related third party (such as a client or supplier) outside their working hours unless such refusal is unreasonable. This amendment commences on 26 August 2024 and 12 months later for small business employers. It is important to note that the right to disconnect does not prohibit an employer or third party from contacting the employee; instead, it allows an employee to ignore the contact unless such refusal is unreasonable.

The amending legislation will also filter through to amend modern Awards to include a new model term containing a right to disconnect. Further, suppose an employee is covered by an enterprise agreement with a more advantageous rightto-disconnect clause than provided by this amendment. In that case, that clause will remain applicable to the employee.

This new right does not necessarily give an employee carte blanche to not respond to their employer or a client, particularly if it is a requirement under the employee’s job description and/or employment contract. Further, the amendments do not affect an employer’s ability to contact employees over their availability for a shift, in an

emergency, or otherwise where the inherent requirements or nature of the job require an employee to be on call or contactable.

REASONABLE REFUSAL?

If a related dispute cannot be resolved at the workplace level, the Fair Work Commission will be empowered to resolve the dispute. In determining the unreasonableness of the contract, the Commission would consider a non-exhaustive list of factors including:

• why and how often the employee was contacted;

• the mode of contact;

• the nature of the worker’s job description and or contractual terms;

• whether they were being paid or not for working outside core/ordinary hours and

• the nature of any family responsibilities. Businesses should consider these factors when determining the reasonableness of contact with employees outside work hours.

Additionally, the Commission will have the power to make an order to stop refusing contact, take certain actions, or otherwise deal with a related dispute. Given that it will be a workplace right, there will undoubtedly be claims made, including general protection claims. Further, there are also applicable civil remedy provisions, meaning that breaching an order of the Commission could attract penalties. It’s a

new law, so we watch and wait to see its scope in such proceedings.

CONSIDERATIONS FOR BUSINESS

This new ‘right’ should, in most respects, be manageable and with limited risk and impact. Most employers are aware that placing unacceptable levels of stress on employees is detrimental to their wellbeing and likely in breach of health and safety obligations.

Nevertheless, businesses may need to consider updating employment contracts where necessary and implementing guidelines or policies on the issue. Workplace guidelines could include employee consultation and feedback, workload management, the use of workrelated technology outside of working hours, handling communications where time differences exist, and clarifying expectations for recruiting new employees. As always, seek tailored advice to address this issue if required.

Charles Watson GM – IR, Policy and Governance Visual Media Association

Photo Credit: Medium Rare (Unsplash)

Trade Shows Events Seminars Exhibitions

Open Days Conferences Training

WOMEN IN PRINT BREAKFAST 2024 – PERTH

www.womeninprint.com.au

30 April 2024

Pagoda Spa & Resort, Como, Western Australia

WOMEN IN PRINT BREAKFAST 2024 – ADELAIDE

www.womeninprint.com.au

1 May 2024

The Lion Hotel, North Adelaide, South Australia

WOMEN IN PRINT BREAKFAST 2024 – MELBOURNE

www.womeninprint.com.au

2 May 2024

Park Royal Monash, Clayton, Victoria

WOMEN IN PRINT BREAKFAST 2024 – HOBART

www.womeninprint.com.au

6 May 2024

Room for a Pony, Hobart, Tasmania

WOMEN IN PRINT BREAKFAST 2024 – SYDNEY

www.womeninprint.com.au

7 May 2024

Waterview in Bicentennial Park, Sydney Olympic Park, New South Wales

WOMEN IN PRINT BREAKFAST 2024 – CANBERRA

www.womeninprint.com.au

7 May 2024

21 Rae Street, Belconnen, ACT

WOMEN IN PRINT BREAKFAST 2024 – BRISBANE

www.womeninprint.com.au

8 May 2024

Blackbird Events, Brisbane, Queensland

DRUPA 2024

https://www.drupa.com/

28 May – 7 June 2024

Düsseldorf, Germany

DRUPA A/NZ NETWORKING EVENT

ruth.cobb@printnz.co.nz

3 June 2024

Dusseldorf, Germany

VISUAL IMPACT BRISBANE

www.visualimpact.org.au

17-19 July 2024

Brisbane Convent and Exhibition Centre, Brisbane, Queensland

Photo Credit: Jonny Gios (Unsplash)

Thinking beyond price when choosing media

In challenging economic times, it makes sense that sign and print businesses want to save money, especially in such a competitive market. Prudent financial decisions are vital to running a successful, profitable business and cost efficiencies are essential. Material costs are often the first area where prices are reviewed. It is an instant fix – save money on the media you buy and immediately reduce costs.

The challenge is that media selection is one of the most important decisions you will make as it forms the foundation of any sign or graphics application. Build something on a weak foundation, and you risk compromising the whole job. When you look at a vehicle wrap or a more technically challenging application, the film only makes up a small percentage of the job’s overall cost. If it fails, then the impact on price is far more significant than the film cost in the first place. When it comes to warranties you may be surprised to discover that in some cases, you are only covered for the cost of the film and then only if the film is faulty. If the wrong film is chosen, one that cannot handle the demands of the installation or is incompatible with the application surface, any resulting failures will rest solely on you.

Success or failure is not always related to the price of the material. Some cheap films may work just fine for some applications. However, what if the film takes longer to convert or apply? Printability, handling, application, ease of cutting and weeding and removability all impact the price of a job, so the initial cost of the film is not the only indicator of value or expense.

It is sometimes difficult to know the difference between two films. They may look the same, print the same, and even apply the same, but performance in the field over time can be very different.

Customers do not always complain, and they do not always come back. Failures that happen prematurely are not always acted on by the client for various reasons. They can assume these are simply the limitations of self-adhesive films and future opportunities to service the client are lost.

Self-adhesive manufacturers are under pressure to produce cheaper films to satisfy customer expectations and be competitive in the market. They do so by reducing their margins and cutting costs, producing and processing more efficiently, using cheaper ingredients, or shifting manufacturing to markets where labour is more affordable. Some of these measures impact quality and consistency, and others do not. Getting something cheap can mean getting something for less than it is worth or equally getting something that is an inferior product in a case of “you get what you pay for”.

The quality of a film is not determined by its name. Cast, calendered polymeric and monomeric are names that simply categorise films based on the manufacturing process and the nature of the plasticisers used to soften the film. They only indicate potential quality and performance but say nothing about the other ingredients that make the film functional. Also critical is the expertise of the manufacturer. I know for sure that you can

Photo Credit: Scottmstattd (Unsplash)

put me in the same kitchen as Gordon Ramsey, with the same ingredients and cooking equipment, but the end result would be very different.

A cast film is not the best simply because the film was made using the casting method. This method enhances the pliability, conformability and dimensional stability of the top sheet but doesn’t always guarantee long-term durability. We all know that the environmental conditions in Australia and NZ are particularly challenging for outdoor graphics. Some vehicle-wrapping cast films have a warranty of only a few months in non-vertical orientations and others years. The variance in durability is due to other technical factors beyond the name. The same reasoning applies to polymeric and monomeric films. Look beyond the name and evaluate what performance, application and durability aspects are being promised and if they meet your and the client’s expectations.

Check the life expectancy carefully. A film may be promoted as having five years, but where and in what application? The technical data sheet may say five years, but if that is in Europe (Zone 1), you can expect a reduction of at least 25% or more, depending on where the graphic is placed. To ensure you don’t get caught, your supplier should be able to clarify the film’s warranty for your specific application and location.

A new consideration in product selection is sustainability. You may be concerned that you can’t afford to change to sustainable products or that your customers won’t pay for it. Sustainability can be seen as a luxury investment; however, sustainability and profitability need not be mutually exclusive. Businesses find that integrating sustainability into their core business does not have to be at the cost of profit. In fact, it’s the opposite. Applying green processes to the workplace can attract eco-conscious clients who see the value of using more sustainable products. This can create both new opportunities for your business and enable you to increase your margins as you are offering something of worth to the client. Creating value is a competitive advantage that generates greater revenue.

Price consciousness has its place, but a price differential is only meaningful if all the performance aspects are the same and if the film delivers the same outcomes across all areas, from printability, application, and durability to removal and, in addition, value. Otherwise, what looks cost-effective on paper is an expensive purchase in the long run.

When it comes to price, consider why the product costs less. Has anything been sacrificed to make it so, and will this impact the job? To make one product cheaper than another product, somewhere in the manufacturing or supply chain, something has to be given away by someone to make the product cheaper than other like products. Someone always has to pay for “cheap”, and you want to ensure it will not be you.

DENISE KIRBY

DENISE KIRBY has nearly thirty years’ experience supplying self-adhesive media to the sign and print industry. Initially starting out in the family business as a distributor, she went on to work for leading self-adhesive manufacturers in marketing, business development and product management roles across Australia and New Zealand. She now has her own business, Kirbyco, which develops and supplies eco-friendly, recyclable and sustainable print media, and created ZERO, a product stewardship scheme which recycles end of life printed media. Denise is highly passionate about the industry and enjoys writing about applications, opportunities and new developments in print and signage. Her goal is to inspire people to explore new creative, functional and sustainable opportunities in print as well as educating the industry on products, trends and innovations.

Navigating the Legacy and Loss of Kingman Visual

What do you call your business? Is it a pain in the proverbial, or have you reached the stage where it’s a part of your anatomy? Every thought permeates around this living, breathing entity you created from nothing.

For me, it was always a bit of Part A and Part B. There is no escaping that your very existence is inexorably linked to the business you founded.

You go on holiday, but your phone is in your hand or pocket. Instead of enjoying drinks with your special person, you excuse yourself to check emails in case that massive job due for completion while you are away has any problems. So why do we do it?

Because we love this growing, living institution that was born out of your passion for this incredible industry. You fed it, nurtured it, healed it when it was ill, and laughed as it grew into something you never expected.

And that’s how it was for me. I started Kingman in 1984 in a two-car garage before moving to a small acreage, where we converted an old, dog boarding kennel into a small workshop that housed our plotter and CNC router. It was a small space that we also crammed in a one-arm screen printing table and rack. There wasn’t a lot of room, so in between printing jobs, things would be pushed into corners.

Then, we moved property and built a larger shed that gave us room to move. But as the

business grew, it became a case of we were no longer working from home; we were living at work. It was so easy to go down to the shed after dinner and set the router up to run for a few hours while you watched a movie. It was always gave a great head start to the next day.

We finally built a purpose-built facility in Malaga, and business boomed. Our baby was now well past the toddler stage, and a confident teenager was running amok. We had trouble keeping up with her; she was growing so fast. As with all children, she quickly surpassed teenager-hood and was soon a fully-fledged adult with 65 staff and department heads and an eight-plus sales team.

How did our baby grow so fast? What started as a passion for working from home was now a serious business with a seven-figure monthly turnover. How on Earth did that happen? But I was so proud. I still remember her first steps. I recall when she was ill during the GFC and other recessions and how we had to nurse her every step so that she survived and prospered.

Like all children, at some point, you reach a stage where it is time for them to leave home, or, in this case, for mum and dad to leave it

to someone else to nurture your baby and let them take her to whatever level they can.

They promise to nurture her with the same love and devotion you’ve had for the last forty years. It’s hard to leave her; you don’t even know the people who promise to love her as you did. But it’s time for you to move into that stage of life that is always dangled like the fruit of the poisoned tree… retirement. It’s always been held, just out of reach for so long. Another few years, and then we’ll retire. But then, before you know it, you realise that now is the time. If not now, then when?

You finally find a buyer, and you sit in the lawyer’s office, signing contracts, handing over the keys, and accepting your first cheque. You feel like you have just sold your firstborn child, and you probably have. It doesn’t feel good. It’s supposed to feel good, isn’t it? But after months of promises about how the new owners want you there for the handover, in the lawyer’s office, they say, “We’ll call you when we need to.”

We walked out of the lawyer’s office, stood on the footpath and asked ourselves, “What was that?”

They said they needed us there for handover, and now they intimated, “bugger off, we’ve got this.”

You feel betrayed, hurt even. How can they run your baby without knowing all her idiosyncrasies? She can be petulant, loving, hurtful and a joy to behold. How can they possibly take her on without knowing her as we do? Yet they have, but this is the first of the alarm bells ringing.

In three months, at reconciliation of the accounts, they don’t allow the accountants from both parties to participate in the calculations, as stated in the contract of sale. Instead, they offer it as a fait accompli. Not surprisingly, they calculate a $75,000 deficit, whereas our accountant estimates a positive amount of around $475,000. They didn’t even recognise the stock at value and removed it from the table. Alarm bells are now screaming like the claxon on a Navy ship under attack.

By now, the ache in the pit of your stomach cannot be ignored. And it’s time for the vendor loan payments to begin, and you almost need medication to mediate the pain. But, surprisingly, the first payment arrives, and they keep coming. But we’re $475,000 out of pocket from reconciliation, so we begin legal action in the Supreme Court. They haven’t fully paid for our baby, and they are doing things with her that aren’t a great idea. They have started selling electric vehicle chargers, building cladding, and solarpowered cladding. They invest hundreds of thousands of dollars into these new entities and divert the sales team to put their energy into propping up the new direction, ignoring the fact your baby is, of course, a business that was created building quality signage.

We hear our baby is in turmoil. Our daughter Renee is still there but unhappy with the direction. She can see the move away from signage in a signage company. It didn’t make sense to her either, so she left. A Kingman left the Kingman Group. That sent a huge message to the WA industry.

Before long, others felt the same discontent and followed suit.

Then, the vendor loan payments ceased, claiming nonsensical reasons to justify why.

By now, some staff members have contacted you to say they’re worried, but

you reassure them anyway, against your strongest instincts. Then, a client calls to ask if you can give him advice on how to get his accounts paid. That alarm bell keeps screaming louder and louder.

By now, you know, with full certainty, your baby is in peril. But what can we do about it? It has become the proverbial train wreck, and you can’t take your eyes away, but you can’t do anything to stop it either.

Then, one fine, hot Monday morning in January, after the Australia Day long weekend, your phone buzzes several times, and then it rings. Something is up. Your daughter tells you the administrators have walked into Kingman to advise the staff they had to collect their personal items, place any company property on their desk and leave. If they had a company car, catch an Uber.

You know that alarm bell I keep referring to; by now, it is nuclear. Staff phone me in tears, anger and frustration, screaming from their parched throats. Some have been there for over 20 years and are looking at retirement soon. Now they discover their superannuation is not up-to-date, some for a long time. All their holiday and long service leave must be recouped from the Fair Entitlement Guarantee Board of the government.

My co-parent of this baby, my wife Dianne, is inconsolable. Not because of the business, as we both knew it seemed terminal, but for the staff. Those fantastic, passionate people who loved what we loved. The vast challenges, the crazy designs that keep you up at night trying to work out how to build it, when, at 3 am, you mentally conquer the challenge with such a simple solution. These people are the ones we care about. And our amazing clients, many of whom have work in various stages of manufacture but can’t access it. Some have paid deposits, some substantial that now become just another unsecured creditor.

But this is Australia in 2024, and the sign industry is booming, and companies cannot get staff.

One of my major competitors over the years was Signs and Lines, Mark and Josie Simmonds. After many years of fending off their attempts to gain our staff, I now encouraged the Kingman Krew (their words, not mine) to join Signs and Lines as the

heir apparent for the Kingman work. Our daughter Renee had gone there and was happy to see how they espoused the same family values that Kingman embraced. Many went to S&L whilst others sought other opportunities, but within a week, all of the best people had secured jobs or were in the final negotiations for work.

The administrators recently called their second creditors meeting, divulging a net deficiency of around $9m. How did they let our baby get into so much trouble?

I don’t know how to describe the new owners that killed Kingman Visuals. None of this adds up, and it does no good to analyse it.

Dianne and I are out of pocket some $800,000, but we’re comfortable anyway, and it won’t affect our retirement. Those who have watched any of my LinkedIn posts know that I am determined to keep the business world aware of what has been happening.

One of the truly positive things that had given birth from this fiasco is the many, many heartwarming messages of support from people all over the world. Perhaps you worked for us at some point; maybe we met on one of the ASGA awards nights. But so many of you have reached out with beautiful words of support and comfort. To you, one and all, a heartfelt thank you. Its messages, like those, fill us with the joy of our baby growing into something extraordinary people respected.

SignCraft purchased the company’s assets and is now opening its WA operation in the old Kingman building. It won’t be called Kingman anymore, but SignCraft has earned its stripes over decades of work, and I hold no ill toward them for buying assets at a bargain price. If the case were reversed, I would have done the same.

Kingman as a company may be gone, but I remain for as long as life allows me, and I will keep breathing signage and know that paint runs through my veins.

I know many of you may be saying, “serve yourself right for selling your business on vendor finance”. Well, that sounds to me, like a topic for my next article.

CHRISTINA BRUCE

Does a lack of sales processes hinder your business progress?

In small businesses, where every dollar counts and resources are often stretched thin, it’s easy to get caught up in the day-to-day operations of “doing the doing” – delivering your product or service with excellence. After all, that’s what you’re passionate about, what you’ve built your business around, and what you excel at. But here’s the catch: if you want your business to thrive, you can’t afford to neglect the critical aspect of your sales process.

Picture this: you have a fantastic product or service that genuinely adds value to your customers’ lives. You’re pouring your heart and soul into delivering the best possible experience, yet your business isn’t experiencing the growth you envisioned. You feel like you’ve tried everything. The missing piece of the puzzle? An effective sales process.

Let’s dive deeper into how mastering your sales process can help diagnose why your business may not be performing to the desired level and is essential for unlocking growth opportunities.

UNDERSTANDING THE IMPORTANCE OF YOUR SALES PROCESS

An effective sales process is the backbone of any successful business. It provides structure, clarity, and consistency to your sales efforts, guiding potential customers through their buying journey from initial contact to conversion. With a well-defined process in place, your team will be confident of how to engage with prospects and close deals effectively.

For small businesses, having a robust sales process is crucial for several reasons:

Maximising Efficiency: With limited resources at your disposal, efficiency is key. An effective sales process will help streamline your operations, allowing you to maximise your time and resources. It will help you eliminate wasted time on activities that are not reaping the proper return and invest that time into the selling work that closes more of the right business.

Driving Consistent Results: Consistency breeds success. By implementing a standardised sales process, you can ensure that every team member is following a proven methodology, leading to more predictable outcomes and repeating those activities that are leading to successful outcomes.

Improving Customer Experience: A smooth and well-defined sales process can enhance the overall customer experience, making it easier for prospects to engage with your business and ultimately become loyal customers.

Facilitating Scalability: As your business grows, so must your sales efforts. A scalable sales process allows you to expand your operations without sacrificing quality or efficiency.

SIGNS THAT YOUR SALES PROCESS NEEDS ATTENTION

So, how do you know if your sales process needs a tune-up? Here are some common red flags to watch out for:

Inconsistent Sales Performance: Are your sales numbers fluctuating from one month to the next? Are you unsure why some deals are easy to win and others less so? Inconsistency in your sales performance could indicate a need for a standardised process.

Long Sales Cycles: Are you spending a lot of time quoting and waiting to hear back from customers? Lengthy sales cycles or being ghosted by customers can be a symptom of inefficiencies in your sales process.

Photo Credit: Jason Goodman (Unsplash)

High Churn Rates: What is your churn rate, and are you losing customers at a higher-than-average rate? This could be a sign that your sales process isn’t effectively nurturing customer relationships post-sale.

Low Conversion Rates: Are you struggling to turn leads or inbound enquiries into paying customers? Poor conversion rates may indicate that your sales process needs to be optimised for better results and ensure those enquiries aren’t wasted.

TAKING ACTION: STEPS TO IMPROVE YOUR SALES PROCESS

If any of these signs resonate with you, it’s time to take action. Here are some steps you can take to improve your sales process and unlock growth opportunities for your business:

Evaluate Your Current Process: Take a close look at your existing sales process and identify areas for improvement. Scrutinise the end-to-end process from the first enquiry or conversation with a prospect until the opportunity is closed, won, or lost. Are there any bottlenecks or inefficiencies that need to be addressed?

Invest in Training and Development: Equip your team with the skills and knowledge they need to succeed by investing in sales training. Find a training provider that understands your business challenges and can tailor the content for you and your team, empowering them with the right skills, knowledge and resources.

Leverage Technology: Utilise technology to streamline your sales process. Implement a CRM system to track leads and manage customer interactions or invest in marketing automation software to nurture leads and drive conversions. By leveraging technology effectively,

you can build rapport and trust with prospective customers, improve efficiency, and drive better outcomes for your business.

Continuously Iterate and Improve: Continuously monitor and evaluate your process and be willing to adjust as needed. Solicit feedback from your team and your customers, review it regularly and use that feedback to refine your approach over time.

Document and Communicate your Process: Your sales process should be well-defined, documented and communicated to all relevant team members. It’s the anchor your business should operate around, so all team members must know what it is, why it’s important, and understand the need to follow it.

By prioritising the refinement of your sales approach, you’re enhancing your ability to convert inbound inquiries into sales and strengthening your operations’ overall resilience and longevity. Don’t overlook this critical aspect of your business strategy; it’s the key to sustained success and long-term viability.

U R C O M P R E H E N S I V E G U

O U R C O M P R E H E N S I V E G U I

X C E l E X C E l I N Y

Meta Advantage Plus

a game changer for DIY marketing

Meta

Advantage Plus has emerged as a game-changing tool for paid marketing, offering multifaceted benefits for businesses. This piece opens numerous advantages in digital marketing strategies that have expanded into paid Meta advertising.

ENHANCED AUDIENCE TARGETING

Meta Advantage Plus leverages the Facebook and Instagram algorithms for the most precise audience segmentation. These targeting options enable marketers to reach specific demographics, interests, and behaviours. This enhances campaign relevance, engagement, and, ultimately, conversion rates. What this means for DIY marketers is that they don’t need to worry too much about their exact client avatar, and they can focus more on their objectives, messaging, and offers.

AMPLIFIED BRAND VISIBILITY

Using Meta Advantage Plus Creative, brands can elevate their visibility across various platforms. Strategic ad placements ensure exposure to relevant audiences and foster brand recognition. Increased visibility will contribute to brand authority, trust, and market competitiveness. The creative elements allow brands to reinforce their branding and visual design aspects. When Meta’s AI handles the who and where, it enables the brand or marketer to focus on brand recognition without restrictions set by audience targeting or ad placements.

OPTIMISED AD PERFORMANCE

Meta Advantage Plus empowers marketers with insightful analytics and performance metrics. Its real-time adjustments enable agile decision-making and optimisation of ad campaigns. A/B testing capabilities facilitate continuous refinement, improving ad performance and ROI. As a DIY marketer, you can reassess your strategy at any point and as frequently as you would like. All amendments and results will be applied or recorded in real-time, meaning you do not need to wait to optimise your campaigns.

Photo Credit: Carlos Muza (Unsplash)

CROSS-PLATFORM INTEGRATION

Meta Advantage Plus offers seamless integration across multiple platforms, including Facebook, Instagram, and Messenger. This multichannel approach streamlines campaign management and ensures consistent messaging across platforms. Cross-platform integration enhances brand coherence and amplifies campaign reach and impact. We often think we know where and how our ads will perform best, and as DIY marketers, it can frequently be very wrong. Allowing Meta’s AI to do this work means your budget will be spent where it will likely yield the most lucrative results.

PERSONALISED CUSTOMER EXPERIENCES

Using Meta Advantage Plus, marketers can deliver personalised experiences tailored to individual preferences and behaviours. Dynamic ad content and personalised messaging resonate with audiences on a deeper level, driving engagement and brand loyalty. Personalisation fosters longterm customer relationships and enhances customer lifetime value. This can take some of the time spent in customising design elements to suit placements or ensure they stay on brand out of the equation.

COST-EFFICIENCY AND ROI

Meta Advantage Plus optimises ad spend through targeted audience reach and performance tracking. Efficient budget allocation minimises wasted ad spend and maximises ROI. Tracking and measuring campaign performance in real-time allows agile adjustments to enhance cost efficiency and drive results.

ACCESS TO ADVANCED FEATURES AND TOOLS

Meta Advantage Plus provides access to multiple advanced features and tools for campaign optimisation. From custom audience creation to automated bidding strategies, marketers can leverage cutting-edge tools to maximise campaign effectiveness. Continuous updates and innovations ensure marketers stay at the forefront of digital advertising trends and technologies.

SCALABILITY AND FLEXIBILITY

Meta Advantage Plus accommodates businesses of all sizes, offering scalability and flexibility in campaign management. Whether launching a small-scale campaign or scaling up to reach a broader audience, Meta Advantage Plus provides the necessary tools and infrastructure. Flexible budgeting options and campaign parameters enable marketers to adapt to changing market dynamics and business objectives.

ADVANTAGE PLUS VS OUTSOURCED MANAGEMENT

Utilising Meta Advantage Plus as a DIY marketer presents both opportunities and challenges. On the positive side, the feature directly empowers marketers with cost-effective access to advanced targeting and optimisation capabilities within the platform. DIY marketers can experiment with various features and customise campaigns to suit their unique objectives, offering control and flexibility not always achievable when working with external agencies. Additionally, managing campaigns independently allows marketers to make real-time adjustments based on performance metrics, ensuring agility and responsiveness to market dynamics. However, leveraging Meta Advantage Plus effectively requires a significant learning curve, as DIY marketers must familiarise themselves with the platform and its best practices. DIY marketers may encounter limitations in resources and support compared to agencies, potentially impacting the overall success of their campaigns.

Alternatively, hiring a marketing expert or agency to manage Meta Advantage Plus campaigns offers distinct advantages. These professionals bring specialised expertise and industry knowledge to the table, guiding businesses in developing and executing strategies that align with their goals. With access to advanced tools, data analytics, and insights, agencies can optimise campaigns for maximum impact, leveraging their experience to drive results. Outsourcing campaign management also frees up valuable time for businesses to

focus on core operations while experts handle the details of campaign setup, monitoring, and optimisation.

However, hiring external expertise can be prohibitive for some businesses, and there’s a risk of dependency on the agency for campaign performance. Finding the right agency fit and maintaining effective communication can be challenges that companies need to navigate to ensure they develop a successful partnership.

In a digital ecosystem characterised by fierce competition and constant evolution, Meta Advantage Plus is a strategic imperative for businesses opting to DIY their own Meta Advertising. By harnessing its advanced targeting capabilities, crossplatform integration, and personalised approach, marketers can unlock new levels of success in their digital marketing endeavours.

Embracing Meta Advantage Plus isn’t just about staying ahead—it’s about redefining the rules of engagement and seizing opportunities for growth and innovation in a constantly shifting digital landscape where you may not be an expert.

CASS THEODORE is a Digital Marketer and Founding Director of  That Mrkg agency. She specialises in strategic performance marketing with over ten years of experience. She is a highly creative marketer who creates targeted and effective marketing campaigns, with expertise in strategic marketing and social ads. Cass has a proven track record of driving significant increases in website traffic, lead generation, and revenue growth for her clients.

Cass is the ideal partner for businesses looking to thrive in the digital landscape, offering expertise in strategic marketing planning, social media ads, email marketing, and invaluable marketing consulting services. www.thatmrkg.com

A Guide To The Relationship Between the CFO and CEO

Navigating the complexities of business leadership often hinges on the dynamic between two key figures: the Chief Financial Officer (CFO) and the Chief Executive Officer (CEO). At CFO On-Call, we’ve seen firsthand how the relationship between the CFO and the CEO can make or break a company’s success, especially in small and medium-sized enterprises. Let’s explore why this partnership is so crucial and what it means for your business.

Essential aspects of the CEO and CFO relationship for any organisation:

• Strategic alignment — The CEO is the visionary who dreams big and sets goals that define the company’s path. The CFO, on the other hand, grounds these visions in financial reality. They ensure the CEO’s ambitions are feasible and offer financial viability and sustainability insights. They help make the company’s objectives achievable within their financial means.

The bottom line: the relationship between the CFO and the CEO requires a balancing act of ambition and realism, where financial constraints are weighed against strategic goals.

• Financial insight — A CFO’s expertise extends beyond traditional accounting, as they have a nuanced understanding of how financial decisions will impact the company’s overall health and growth. This includes forecasting future financial trends, managing budgets effectively and interpreting complex market data. On the other hand, using the CFO’s insights, the CEO can identify lucrative opportunities and potential risks, positioning the company to capitalise on market changes.

The CEO and CFO relationship is a constant back-and-forth of insight. By providing detailed financial reports and analysis, the CFO empowers the CEO by providing the data to make informed, strategic decisions.

• Governance and risk management — The CFO and CEO relationship needs to be grounded in good governance and risk management. Their combined understanding of regulatory requirements, financial reporting standards and internal controls is essential in maintaining compliance and fiscal responsibility. Their shared role in governance is about creating a framework within which the company can safely innovate and grow.

• Effective communication — The strength of the CEO and CFO relationship relies heavily on clear and consistent communication. This communication must be bidirectional — the CFO provides candid feedback and insights, the CEO is receptive to this input, and vice versa. This level of transparency ensures that both leaders are consistently aligned in their goals, strategies and expectations. As a result, they can foster a collaborative environment that benefits the entire organisation.

Photo Credit: Amy Hirschi (Unsplash)

• Adaptability — In a business landscape that is constantly evolving, the ability to adapt is crucial. The CEO and CFO relationship involves navigating these changes, with the CFO providing financial analysis and projections that inform the CEO’s strategic decisions. Whether it’s adapting to new technologies, shifting market dynamics or evolving customer needs, the CFO can help assess the potential impacts of these changes and plan accordingly.

• Shared financial responsibility — The CEO and CFO relationship entails sharing responsibility for the company’s financial health. While the CEO focuses on the company’s growth and strategic direction, the CFO monitors and analyses the financial sustainability of these plans. The CFO’s role is to provide strategic financial advice, which helps the CEO make decisions that align with the company’s financial goals. The CFO’s objective is to relieve the CEO of some aspects of financial management. CEOs generally have many balls in the air and must feel confident that other ‘C’ suite people control their areas. These people are relied upon to provide information to the CEO to enable them to make accurately informed and timely decisions.

As well as working with the CEO the CFO works with others in the organisation to ensure that their areas of responsibility perform as well as possible. This generally involves setting up and monitoring Key Performance Indicators (KPIs). Some of these KPIs may be ‘non-financial’, e.g. website traffic, number of client enquiries, number of sales leads, percentage conversion of leads to paying customers, etc. The value of these ‘nonfinancial’ KPIs is that they lead to ‘financial’ KPIs, such as revenue.

CFOs tend to have a logical mindset about the way things get done. They can be instrumental in analysing operations and processes to enable smooth performance and eliminate blockages and friction. This leads to improved performance in operations and, consequently, revenue and profitability. Not to mention staff satisfaction in eliminating time-wasting and unenjoyable tasks.

As you can see, CFOs are integral to an organisation, irrespective of size. A CFO can be introduced at any stage of the business growth. Whether full-time, part-time, or outsourced, a CFO helps improve sales, profit and cash flow (usually way beyond their cost).

CFO-ON-CALL is a team of Financial and Business Advisors who work

people committed to business growth and achieving success.

profit growth opportunities please call us

Photo Credit: Matteo Vistocco (Unsplash)

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