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A high gloss finish that stands out. Introducing the New 3M Wrap Film 2080 High Gloss. TM
INSIDE 3M Improving household efficiency with 3M window Films.
ecept Making a statement at the City of Marion sports precinct.
Bailey Print Group Branding Brisbane events on the International Stage.
Graphic Art Mart turns 50 A journey marked by success, growth, and a commitment to excellence.
Why Sustainability is vital in 2023 Denise Kirby outlines the imperative of being sustainable.
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FUJIFILM’s wide format range features the ability to produce high quality at high productivity. The award winning Acuity range is no exception, with the ability to print up to 212 m²/hr paired with its powerful instant curing LED UV system, capable of handling a broad range of rigid and flexible media. Expand your creative options with white and clear inks capabilities, unlocking new areas of business opportunities. To discover the new blueprint for wide format printing, speak to your local FUJIFILM representative today or scan the QR code for more information.
Automatic Printhead Maintenance System (APMS)
New, user-friendly GUI
Tandem printing capabilities available only the Acuity Prime L
FUJIFILM and FUJIFILM Value for Innovation are trademarks of FUJIFILM Corporation. ©2023 FUJIFILM Corporation. All rights reserved.
CONTENTS
Wide Format and Signage News
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Association News
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Feature: Improving household energy efficiency with 3M window films
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When wayfinding becomes art at the Marion Sports Precinct
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Bailey Print Group: Branding Brisbane events on the International Stage
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Graphic Art Mart celebrates 50 years
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Elite Wrappers and their game-changing Roland DG BN2
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WorldSkills 2023:
publisher Image Publications Pty Ltd ACN 056 489 699 PO BOX 613, Brighton South Australia 5048 T> +61 1300 001 393 E> info@imagemagazine.com.au W> www.imagemagazine.com.au editor Stephanie Gaddin T> +61 449 775 494 E> editor@imagemagazine.com.au advertising Janet Maitland (Publisher) T> +61 1300 001 393 E> info@imagemagazine.com.au
The best apprentices in the country showcase their talents
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Quality vs Profit: Vernon Kingman
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Why sustainability in business is vital in 2023
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contributors
deadlines Next Issue
Charles Watson Sue Hirst
Booking and editorial
Vernon Kingman
Vol 35 No 6 Dec 2023 / Jan 2024 06 Nov 2023
Denise Kirby
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disclaimer The opinions expressed in Image magazine are not necessarily the views of the publisher. Every effort has been made to ensure the accuracy of information contained in this magazine. No responsibility is accepted by the publisher for any omissions, inaccuracies, typographical errors or printers errors. Nor will responsibility be accepted for any changes to information after publication.
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Photo Credit: Marcel Strauss (Unsplash)
EDITOR’S NOTE
Welcome to the October Issue of Digital Image Magazine. October is Mental Health Awareness Month, with October 10 being World Mental Health Day. Various activities will be taking place throughout the month, from local councils to state government-run events and campaigns and organisations such as Man Anchor, Beyond Blue, and RU OK. Take a moment this month to reach out to your peers. We never know the hidden toll and struggles behind a smile, so this month, be a little kinder to your colleagues and to yourself. In this issue, we showcase the impact of striking, simple designs, from the City of Marion Sports Precinct entry signage to the Hoggs Plumbing branding in It’s a Wrap. We also visit Bailey Print Group, who takes us behind the scenes, sharing their experience in supplying signage for the recent FIFA Women’s World Cup.
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We speak to the winner of the WorldSkills National Signs & Graphics contest and look at how the WorldSkills contests raise the standard of industry work. The industry associations give us the latest updates on the work they are doing to attract, retain, nurture and support young professional leaders and apprentices in the Industry. As always, we love hearing your stories, so keep in touch and tell us about your interesting and challenging projects. You can also follow us on LinkedIn, Instagram and Facebook for the latest news in signage and wide-format printing. Stephanie Gaddin Editor Digital Image Magazine
WIDE FORMAT & SIGNAGE NEWS
MUTOH’s new wide format Flatbed UV-LED printer, XpertJet 1462UF Mutoh Japan has released a new, highvolume, larger format UV promotional printer. Designed to produce high-volume braille signage, promotional items, and industrial and personalised print, the new XpertJet XPJ1462UF combines high productivity and high image quality to meet diverse user needs. “We showed the XPJ-1462-UF at Fespa Munich in May, and it generated much interest. With its larger bed area, and higher speed, the XPJ-1462-UF dramatically increases the amount of pieces you can produce per hour at a lower unit cost,” says Mutoh Australia Managing Director, Russell Cavenagh. The XpertJet 1462UF has two newly developed 4-inch UV-LED lamps and staggered dual print heads with independent CMYK and white/varnish for faster two-layer printing. The highly rigid and precise chassis and MUTOH’s unique aluminium rail mechanism deliver high ink dot placement accuracy. The printer supports media up to 1,420 mm (55.9”) x 700 mm (27.5”), 150mm (5.9”) thick, and 50 kg/m2 in weight. The table unit has a 4-zone vacuum table with 4-stage suction force control and service holes for fixing jigs, allowing greater flexibility in media selection. The XpertJet 1462UF is suited to various markets, such as personalised items, store decoration, signs, industrial products and more. Newly developed 4-inch wide UV-LED lamps are placed on both sides of the print head. Combined with “UV-LED local dimming control
technology,” which individually controls the UVLED lamp irradiation for each segment according to the printing conditions, it achieves optimal ink curing even in bi-directional printing. The staggered dual print heads ensure high productivity. The first head prints CMYK, and the second head prints white/varnish, which enables 2-layer printing without speed loss. It is also ideal for braille and 2.5D structure prints. Highly rigid and precise chassis and adjustment of MUTOH’s high-precision aluminium rail mechanism deliver high ink dot placement accuracy. It enables stable and high-quality printing. The XpertJet 1462UF has both sufficient table area and strength; it is capable of printing on heavy or thick media. The media size of 1,420mm x 700mm (55.9” x 27.5”) supports various applications, from large signage to small print runs. It improves productivity and shortens the delivery time. The 4-zone vacuum table can be configured for single or multi-area vacuum suction, securing virtually any media in place. Select from four levels of suction force (strong, medium, low, and off). Designed for ease of use to improve operability, the Table function for easy media fixation. Suction holes and predrilled holes outside the printable area can be used to secure custom jigs. In addition, a unique ferromagnetic table easily attaches various products with magnets.
Nozzle checks can be performed at any time in a dedicated area next to the print table, even after the jig and media to be printed are set on the table. Other key features of the XpertJet 1462UF include a Signal tower light signalling the status of the printer, an automatic nozzle checking unit, and the Nozzle area selection, which temporarily prints using selected areas of active nozzles when clogged nozzles fail to recover. Automatic media detection by the onboard laser sensor and three circulating pumps for white, black and yellow inks, which are installed to ensure stable colour reproduction. An optional ioniser neutralises static charges on the media surface to support stable printing. US61, a newly developed environmentally friendly UV ink, is available for the XpertJet 1462UF. The ink complies with the latest chemical substance regulations in the EU, which has strict environmental regulations. In addition, in anticipation of future regulations, it is free of substances classified as CMR Category 1 (1A, 1B), referring to substances that are carcinogenic, mutagenic or reproductive toxic to humans, and SVHC (substance of very high concern). In addition, it combines “flexibility” and “scratch resistance” at a high level, which has been a trade-off in conventional UV inks, making it suitable for a wide range of applications. The XpertJet 1462UF will be released sequentially in Japan, the U.S., Europe, Australia, and other countries.
ZERO wall film made from PET bottles now available in Australia ZERO’s new film, Recycled Wall Tex made from recycled PET bottles is now available in Australia. “Our industry is a huge consumer of plastic, from self-adhesive films to rigid substrates, with the majority of it ending up in landfill for generations to come,“ says Denise Kirby, Founder of ZERO. “Not only do we create enduring waste, but a large proportion of that plastic waste is also PVC, which out of all the plastic groups is, unfortunately, the most toxic.” ZERO addresses the problem of PVC plastic waste and its toxic additives going to landfills by offering a range of films that are not only
PVC-free but locally recyclable in Australia and New Zealand. “Now we are taking that value one step further by offering a print film made entirely from recycled PET bottles, reducing the need for virgin plastic made from nonrenewable fossil fuel,” says Kirby. ZERO Recycled Wall Tex is a 100% recycled PET fabric matched with a repositionable, reusable and removable adhesive. ZERO Recycled Wall Tex offers exceptional print quality and colour reproduction when combined with UV, latex or pigment inks. Blacks print black and colours are vibrant, making it ideal
for murals and interior decorative applications with up to 7 years of durability indoors. ZERO Recycled Wall Tex is compatible with most wall paints and can easily be removed end of life. Sustainability is an important value for many brands, businesses and consumers. ZERO gives customers a choice and allows these customers to use printed graphics that align with their environmental values without compromising on performance or price. Available now from Graphic Art Mart (Australia) and Computaleta ( New Zealand).
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WIDE FORMAT & SIGNAGE NEWS
Mimaki introduces two new roll-to-roll printers
rapid turnaround times without compromising image quality. Its versatility extends to various substrates, including non-PVC and eco-friendly options. This flexibility allows for 2.5D printing, watermarks, and 5-layer printing, enhancing the product range offered by print service providers. The integrated printer/cutter UCJV330-160 facilitates contour cutting for applications like stickers and labels, further streamlining the process. It also offers automatic changeover from print to cut mode, saving time.
Mimaki has introduced two new UV technology solutions to expand its popular 100 and 330 series product ranges. The UJV100-160Plus and UCJV330-160 printers offer various production benefits, promoting sustainable printing practices while addressing industry challenges. Arjen Evertse, General Manager of Sales at Mimaki Europe, emphasised the industry’s shift toward sustainability and the cost-saving benefits of UV technology. UV-LED inks cure
instantly, reducing energy consumption and production costs. These printers support the adoption of UV technology for a more sustainable future. The printers are also compatible with Mimaki’s cloud-based printer status monitoring tool, PICT, enhancing operational efficiency and ink management. UCJV330-160 offers high-speed, highquality UV-LED roll-to-roll printing, ensuring
The UJV100-160Plus model is an entry-level option with low power consumption, consuming only 0.5kW. It includes an ink-saving function that reduces consumption by up to 50% while maintaining color balance. The “pull-back printing function” enables 3-layer printing, expanding application possibilities. Additionally, the UJV100-160Plus seamlessly integrates with Mimaki’s CG-AR series cutting plotters, enhancing workflow efficiency and supporting automatic print-and-cut operations with the ID Cut function. These new printers from Mimaki provide an array of features and benefits, promoting sustainability, efficiency, and versatility in print production.
Neschen Launches two new PVC-free films for rollup banners Neschen has released two new PVC-free print media for use in rollup and L-banners. The new polypropylene products are, solvoprint nolite 210 whiteback and solvoprint nolite 175 premium. Roll-ups and L-banners are an important product of the advertising technology market because they can be moved around easily and quickly. With a permanent place in the portfolio of all suppliers, the the most significant factor for the banners is the print medium. Textiles can be used but without any light blocking effect, and thin PVC tarps are another, cost-effective choice. The solvoprint products offer a high6
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quality, sustainable solution to replace PVC. The solvoprint PP nolite 210 whiteback is a 210 µm thick polypropylene film that is also white on the reverse side. The roll-up’s white back does not cause discomfort when viewed from behind. To enhance this effect, the backside can be printed, thereby opening up entirely new usage and design possibilities for the roll-up. The PVC-free and scratch-resistant film is optimized for printing with latex, UVcurable, UV-LED and (eco) solvent inks. The solvoprint PP nolite 210 whiteback is available in a 106.7 cm width and 30 m roll length. The solvoprint PET nolite 175 premium is a 175 µm satin white polyester film with a
silver reverse side. It has a first-class finish and virtually no side curl. Printable with (eco) solvent, latex and UV-curable inks, the PVCfree film is offered as a highly scratch- and tearresistant premium film in the portfolio. Even the latex inks, which are generally considered to be not so scratch-resistant, find perfect grip on the special coating of the polyester film. So you can save a protection film for certain applications. There are 30 m rolls with widths of 91.4 cm, 106.7 cm and 152.4 cm. Ines Eaton, Marketing Manager at Starleaton confirms both products will be available in Australia from early 2024. Anyone interested in these or other sustainable Neschen products should contact Starleaton.
WIDE FORMAT & SIGNAGE NEWS
At the heart of the S Class 3 is its unique True Tangential Cutting Technology, ensuring top-notch performance. The addition of the all-new OPOS Camera with onboard image processing provides ultra-fast mark recognition and processing, making print and cut workflows smoother and more efficient. The performance head is the most advanced in the vinyl cutter series. It can now automatically switch between cutting and creasing, perfect for short-run packaging jobs and setting a new standard in the industry.
Summa releases new S Class 3 Series Summa has announced the release of the new Summa S Class 3, saying the new vinyl cutter is a state-of-the-art device designed for professional users who demand top performance in their cutting applications and want to explore new opportunities. “For the S Class 3, we kept the good and
proven. And while [the S Class 2] may look similar under the hood, at first sight, a lot has been upgraded [in the S Class 3]. The latest electronics made it possible to achieve faster responsiveness, better data processing, and more precise motor control, resulting in a smoother, faster, and more reliable result.”, says Randi Kerkaert, Product Manager, Summa.
“The long lifetime of every Summa vinyl cutter allows sign shops to avoid the need for further investments in vinyl cutting equipment. On the other hand, having a premium cutting plotter available on the work floor remains essential and critical for many businesses”, adds Christof Van Driessche, Chief Commercial Officer at Summa. “A reliable cutting plotter is much appreciated even in an industrial environment. With the introduction of the S Class 3, we aim to provide new opportunities for sign shops to expand their current vinyl cutting businesses and explore new territories, like cardboard cutting and creasing.” The S Class 3 is available in Summa partners’ showrooms from September 2023.
Roland DG launches new Desktop Printer/Cutters with VersaSTUDIO BN2 Series Roland DG has announced the addition of the BN2-20 and BN2-20A desktop inkjet printer/ cutters to its VersaSTUDIO product lineup.
high-value-added items, from original T-shirts, posters, stickers and labels to displays, quickly and easily from their workspace.
“Since our founding in 1981, we have been providing digital solutions that enable anyone to easily do what could only be achieved previously by people with special skills and experience,” said Tony Miller, President of Roland DG’s Global Sales and Marketing Division. “Today, our compact, easy-to-use, and affordable desktop products are marketed under the brand name VersaSTUDIO and include a broad range of popular desktop solutions, such as inkjet printers, cutters, engravers, metal printers, and foil transfer laser decorators.”
According to Miller, the BN2 series was designed to offer excellent usability, even for novices, who can begin producing professional print quality items straight from set-up. This simplicity extends from installation to usability through multi-colour LED lights which indicate printer status at a glance.
The new BN2 series offers a choice of two powerful eco-solvent desktop devices that use the same high-definition print heads, eco-solvent inks, and cutting technology as our wide-format printers for outstanding print quality and precision contour cutting. In addition to their compact size, the printing speed for the new BN2 series is approximately four times greater than previous models, allowing users to produce a wide variety of
“Since the first model was introduced, over 25,000 units of the BN Series have been sold worldwide, with broad applications including start-ups, shifting out-sourced production inhouse, and educational settings,” add Miller. The included Utility software supports intuitive operation through easy-to-understand icons for quick access to menu items, while the functional bundled software can be used for everything from design creation to output. Also, the innovative Frontal Access Structure allows media setup and maintenance to be performed from the front of the printer for a more efficient use of space.
Incorporating the Roland DG Connect App, which virtually connects the BN2 series printer production and creative output, users get an in-depth view of their printer’s operating status to keep their device/s running at optimum print performance.
Customers can choose from two models, the CMYK plus White 5-colour BN2-20 and the CMYK 4-colour BN2-20A. Each model includes design and output software and comprehensive manufacturer’s warranties as standard, which present an attractive value proposition for firsttime users. Miller concluded, “With further advances in productivity and usability, the BN2 series opens the door to greater creativity and business success for even more people. We will continue to expand our VersaSTUDIO series lineup to meet the creative needs of desktop professionals around the world.” Learn more about the new VersaSTUDIO BN2 Series desktop printer/cutters at https:// w w w.rolanddg.com.au/products/printers/ versastudio-bn2-series-printer-cutter
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WIDE FORMAT & SIGNAGE NEWS
Signcraft acquires Wholesale Signco Roland DG boosts Service and Support presence in Western Australia Roland DG Australia has announced the appointment of Stephen Jones to the position of Service Technician in Western Australia. Jones takes up the position after extensive training at the company’s headquarters in NSW, bolstering its service and support offering to customers in Western Australia. “Stephen’s resourcefulness, experience and enthusiasm for helping customers align perfectly with the company,” says Roland DG Australia Service Manager Brett Humphreys. “We are excited to welcome Stephen to the Roland DG family and look forward to the value he will add to our service and support offerings under the Roland DG Care umbrella”. The appointment is the first direct employee Roland DG has posted in WA and reflects the company’s growing focus on serving customers through its Roland DG Care initiatives in the state. Jones brings a raft of skills and experience servicing customers in Western Australia through previous roles and a background in offset printing and electro-mechanics. His skills include colour monitoring, troubleshooting, planning and resourcing for equipment maintenance, all highly effective during his customer visits. Roland DG Managing Director John Wall adds, “Through this investment of human resources, strategic focus and customer support we will enhance our service offering to dealers and customers in Western Australia to align with the industry-leading customer service we provide in other states.” 8
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Signcraft has announced its acquisition of Wholesale Signco, a trade signage firm in NSW. The former owner of Wholesale Signco, David Blomfield, will continue as a consultant. Kim Nauntofte, Signcraft’s CEO, says, “Signcraft grew by 30 per cent last year, and by adding David and his team’s skills and experience, this acquisition will provide us with more capacity to facilitate further growth. Signcraft NSW manufacturing is back, and we can’t wait to embark on this exciting journey.” Blomfield adds, “In the world of highquality signage, our team is truly unmatched. We have a passion for excellence that runs deep within us, stemming from our collective experience working for the renowned Signcraft Group. In fact, 70% of our team
members have been part of Signcraft at some point, gaining invaluable manufacturing expertise over a combined 100 years.” “Kim approached Wholesale Signco to explore assistance with overflow projects eight months ago,” continues Blomfield “The synergy between Sam King and Kim has been a game-changer for Signcraft. Kim’s unparalleled industry knowledge, coupled with his ownership of a successful signage company in the Philippines, has created a dynamic partnership that benefits both businesses. Moreover, Signcraft has forged additional partnerships in Thailand and China, expanding our reach and capabilities.”
Brad Creighton joins Ball & Doggett Brad Creighton a long-time industry contributor and wide format equipment expert has joined the Ball & Doggett team. Working alongside Tatjana Ferguson (who joined B&D earlier this year) and Rob Brussolo (GM-Sign & Display), Brad will bring a new level of expertise to the hardware equipment portfolio. Brad will be responsible for the marketing program for printing equipment which is playing an ever-increasing role as the business continues to grow its market share. As a HP and Roland distributor, Ball & Doggett are focussed on exceeding customer expectations on advice, delivery, and service. At this year’s Visual Impact exhibition, Ball & Doggett had a strong sales performance in both equipment and consumables. Key consumable & media brands such as Metamark, Poli-tape, Sihl, R Tape, Avery Denison, Jellyfish and Yupo provide a comprehensive offering to the signage market. In announcing Brad’s appointment Tony Bertrand, National Marketing Manager commented, “our future is clear, we build great teams who in turn focus on our customers building great businesses. Brad is important part of that approach.” Brad can be contacted at brad.creighton@ ballanddoggett.com.au or M 0449 192 968
WIDE FORMAT & SIGNAGE NEWS
Currie partners with Canon Currie Group and Canon Production Printing Australia have formed a strategic partnership. Currie Group is adding Canon’s Arizona and Colorado M-Series printers to its product portfolio, targeting the commercial print, sign, and display print sectors. This collaboration enhances Canon Production Printing’s market reach and complements Currie Group’s existing offerings. Rob Mesaros, CEO of Currie Group, sees this partnership as part of their ongoing modernization efforts. He emphasizes their commitment to staying ahead of market trends: “We are driven by agility and strategic risk-taking based on deep market knowledge. Channel partnerships with Tier 1 OEMs have been integral to our strategy, and teaming up with Canon Production Printing is a significant step forward.” Craig Nethercott, Managing Director of Canon Production Printing Oceania, acknowledges Currie Group’s leadership in the print industry. He says, “ We are excited to welcome them onboard as a strategic partner. The award-
winning Canon Arizona flatbed and Colorado M-Series product ranges have been hugely successful in both global and local markets. The innovative technology incorporated into the Canon Large Format Graphics product portfolio will enable Currie Group to offer a diverse range of application possibilities to their customers.” Paul Whitehead, Business Unit Manager – Sign & Display for Currie Group, notes that their company has a strong presence in both large format sign and display and general commercial print. The new additions to their product range cater to the evolving demands in these sectors. The Colorado M-Series brings roll-to-roll capabilities with UVgel technology, while the Arizona family provides dedicated solutions for rigid media, making their portfolio comprehensive and competitive. Whitehead adds, “Market demand across both those sectors is constantly evolving, with diversification driving new applications for print service providers of all kinds. With the addition of the Canon Production Printing products to our portfolio, we are now
well-placed to meet all those requirements.” The partnership aims to improve access to market-leading products. However, it is also rooted in a shared philosophy of exceptional customer service. Both Currie Group and Canon Production Printing prioritize product innovation and excellence alongside robust service support. This common ethos forms the foundation of their collaboration. “Both Currie Group and Canon Production Printing have enviable relationships with our customers, based on product innovation and excellence, and a real commitment to strong services support. That shared ethos and approach provides a strong foundation for our partnership going forward. This partnership with Canon Production Printing adds value to both our businesses and should give our customers even greater confidence in the ability of our people and our products to help them drive success as the market continues to evolve,” concludes Mesaros.
Single-use plastic film banned in WA from March 2024 Western Australia will become the first State to ban single-use plastic promotional film in outdoor settings as part of its Plan for Plastics. The ban will apply to material used for promotional purposes, such as political elections and retail signage. It will come into effect from March 2024. “Political bunting is not biodegradable and can take hundreds of years to break down. We need to reduce unnecessary waste that is only used for the short-term,” said Reece Whitby, Environment Minister for WA. The ban will only relate to the purchase or use of the material outdoors for less than 48 hours, which is harmful to the environment when it is not disposed of correctly.
Safety bunting like police tape or longterm signage will not be included in the ban, additionally the indoor use of plastic promotional film will not be banned. WA’s Plan for Plastics has phased out 18 items, saving more than 1.1 million single-use plastics from landfill or litter across the State each year. The state’s major political parties each used up to 1,000 rolls or 50 kilometres of single-use plastic promotional film during last year’s Federal Election. “This is the next step in our journey to become a more sustainable State. It’s about creating positive behavioural changes that together make a big difference,” added Minister Whitby.
Allowed alternatives will include corflute, re-usable cloth banners and signs, wood pulp lined board. The regulations are yet to be finalised. The State Government said it will use a common-sense, education-first approach to enforce the bans. Retailers and suppliers that do not make an effort to transition and deliberately continue to supply banned items could face fines up to $5,000 for an individual or up to $25,000 for a body corporate. “I’m proud our State continues to lead the way in tackling plastic waste. We want to ensure Western Australia sets the benchmark in encouraging environmentally friendly alternatives,” concluded Minister Whitby
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WIDE FORMAT & SIGNAGE NEWS
Known Designs installs Australia’s first Roland DG BN2 GJS has announced Australia’s first Roland DG BN2 series print and cut machine has been installed at Kiama-based custom printer, Known Designs. Known Designs, founded by Esther Keenan in 2021, has earned a reputation for bringing its customers’ creative visions to life through easy, affordable, and personalised printing solutions. With a commitment to crafting personalised clothing, decals, business merchandise, labels, and more, Known Designs had previously relied on the first-generation Roland DG BN-20 printer cutter as its production cornerstone. “We purchased the original BN-20 in July 2021 and expanded our operations to the point where a second printer became a necessity. I was exploring the possibility of adding another BN-20 when the BN2-20 was unveiled. The improved speed and functionality were irresistible, and we knew we had to invest in one immediately,” said Keenan. Known Designs will use the capabilities of the new BN2-20A alongside its existing BN-20, leveraging the increased speed and precision to uphold its commitment to delivering high-quality, affordable products to its loyal customers.
“Known Designs embodies the essence of easy, affordable, and customisable printing, and the BN2-20A encapsulates all these qualities in a single printer. Thanks to the seamless installation process, we were able to continue production right away,” Keenan continued. The BN2 series represents a remarkable technological leap, succeeding the original BN series introduced in 2011. Twelve years of innovation have resulted in a print and cut machine that delivers superior quality and impressively faster printing speeds, up to four times faster than its predecessor. The Roland DG BN2 series printer cutter seamlessly combines the capabilities of a high-quality printer with an advanced cutter, enhancing the production capabilities of a wide range of industries, including signage, labels, decals, vehicle graphics, apparel, and more. “We’ve been extremely thankful to have been able to create a great working relationship with the team at GJS from the first time we made contact back in July 2021. Since then, the majority of our ongoing supplies come from them. When the BN2-20 was announced, it was an easy decision to buy straight from GJS after
experiencing such amazing customer service over the past two years,” Keenan finished. The installation of the first Roland DG BN2 series with Known Designs a mere four days after its official announcement demonstrates an appetite for the upgraded print and cut solution in this market, with both new customers showing interest and, in Known Design’s case, existing BN-20 customers looking to upgrade. “The Roland DG BN-series is one of the most popular print solutions that we sell,” said Greg Stone, managing director of GJS. “The fact that we sold through our entire allocation of BN2-20s within 12 hours of the official announcement demonstrates not only the popularity of the product but also the trust that local printers have in the Roland DG and GJS brands. “Based on the initial interest and feedback that we have had since the product launched on 7 September, we expect the new BN2 series to be just as popular, if not more so than the original,” concluded Stone. The Roland DG BN2-20 and BN2-20A are available now Australia-wide via GJS.
Roland DG opens new Creative Centre Building on the success of its Sydney facility, Roland DG has opened a new Creative Centre in Nunawading, Melbourne. “There has been a high level of demand for a hands-on training centre where our dealers can bring their clients to demonstrate the products and train people in a real-time print environment, and we are very excited to finally open the facility after experiencing delays due to COVID” said Shane Adams, ANZ Sales Manager, Roland DG. “We’d like to thank Spicers and Ball and Doggett who donated the materials used for the wall graphics, and Darren 10
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Watkins from Resolution Imaging who did the design, print and installation.” The centre was opened by M Chi-Hun (Charles) Seo, President and CEO of Roland DG Korea, China and Oceania with other guests including Conrad Birkett Roland DG Global Strategy Manager, Greg Stone Marketing Manager, Shane Adams, ANZ Sales Manager and Roland DG dealer representatives from all over Australia. The new Creative Centre showcases some of the latest Roland DG technologies including the new Tru Vis AP640 resin printer which
prints with high colour saturation on a wide range of materials from uncoated PVC to non-PVC media. The VersaUV LEF2-300 for customisation and personalisation of a range of substrates including printing directly onto cylindrical objects and three-dimensional objects up to 100mm thick. Also on display are the TrueVis LG-640 roll to roll and print and cut UV platform with various colour configurations, and the TrueVis VG3-540 Tru Vis 8 colour eco solvent print and cut machine. The centre is now open, and appointments can be made with your local Roland DG dealer.
APPRENTICE PROFILE
Caitlin Wilson: A Rising Star in the Signage Industry At the WorldSkills Australia 2023 National Contest, Caitlin Wilson, a Mount Druitt TAFE NSW student and third-year apprentice at Prowraps and Graphics, clinched the Signs & Graphics category gold medal. The win places the young up-and-comer at the forefront of the signage industry. Digital Image Magazine spoke to Caitlin on day two of the contest. Wilson’s journey began with her first job at a signage company, where she did laser engraving and cutting. Seeking new challenges, Wilson found her passion in signage, specialising in commercial signs and car wraps. Her determination led her to her current position at Prowraps and Graphics, where, to her great delight, she gets to wrap race cars. “Yeah, that’s cool,” says Wilson quietly. As a third-year apprentice, Caitlin is poised to become a tradesman in April 2024. Her dedication and enthusiasm shine through as she shares her experiences and aspirations. Wilson expresses appreciation for the mentors who guided her along the way. She acknowledges the profound impact of her teachers at TAFE NSW, who not only imparted knowledge but also provided invaluable support during challenging times. She also notes that her employer, Jeremy Morris, plays a pivotal role in her journey, ensuring she feels comfortable and supported in her workplace. Wilson notes the positive influence of mentors and supporters in shaping a successful career in signage and graphics.
Wilson Constructs her lightbox at the World Skills National contest.
When asked about her advice for women aspiring to enter this male-dominated industry, Caitlin offers a straightforward yet powerful message: “Just do it.” She dispels the notion of gender as a barrier, highlighting that most professionals in the industry are willing to help and support newcomers. Her words of encouragement serve as a beacon for women interested in signage, emphasising that determination and passion can overcome challenges. Wilson’s remarkable work in the signage and graphics industry demonstrates what can be achieved with dedication, the right mentors, and a passion for the craft. Her story is a testament to the opportunities available in the signage industry and the potential for individuals, regardless of gender, to excel in this profession.
L-R Caitlin Wilson Prowraps and Graphics, Penrith, Sydney; Elizabeth Gasparini RMG Signs, Geelong; Lauren Green Impression Signs & Designs, Rosebud; Robyn Frampton, Visual Connections
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FESPA
Empowering the Next Generation In an ever-evolving world, industries need fresh perspectives and innovative minds to thrive, and FESPA is proud to be at the forefront of nurturing young talent. The FESPA Future Leaders Program, along with other FESPA Global initiatives, are playing pivotal roles in engaging and empowering the younger generation, paving the way for a vibrant future in our industry. FESPA Australia is proud to be at the forefront of educating and nurturing the talent in our industry.
THE FESPA FUTURE LEADERS PROGRAM: SHAPING TOMORROW’S LEADERS
THE FESPA TRAINING PROGRAM: INVESTING IN THE FUTURE At the heart of FESPA’s youth engagement efforts lies the FESPA Training Fund. This fund provides financial support for training and education initiatives, ensuring that young professionals have access to top-tier educational resources and opportunities. The fund is important for several reasons. • Accessibility: The cost of specialised training can be a significant barrier for young individuals seeking to enter the print industry. The FESPA Training Fund alleviates this burden, making highquality education more accessible. • Quality Assurance: By investing in accredited training programs and workshops, the fund ensures that the next generation of print professionals receive the best education possible. This commitment to quality helps maintain industry standards. • Adaptation to Technological Advancements: The print industry is continually evolving with technological advancements. The Training Fund supports programs that focus on these latest technologies, equipping young professionals with the skills needed to stay competitive.
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The FESPA Future Leaders Program is a groundbreaking initiative designed to identify, nurture, and develop emerging talent within the print industry. It serves as a platform for young professionals to connect, learn, and grow, providing them with the tools and knowledge needed to become leaders in their respective fields. While the final selections for the second cohort are taking place at the time of writing, the second iteration of the program runs at the start of November 2023 and will be concluded by 2 November. The program has multiple objectives: • Skills Development: The program focuses on enhancing technical skills, leadership abilities and industry-specific knowledge. Participants gain hands-on experience through a two-day leadership workshop, attending seminars/conferences and mentorship opportunities. • Networking Opportunities: Future Leaders gain access to a vast network of industry experts, seasoned professionals, and like-minded peers. This invaluable network opens doors to collaborations, partnerships, and career opportunities. • Global Perspective: The program encourages international collaboration, exposing participants to diverse perspectives and global best practices. This broader view of the industry fosters creativity and innovation. • Community Engagement: Future Leaders are encouraged to actively participate in industry events, conferences, and exhibitions. This involvement strengthens their sense of belonging and instils a deeper commitment to the industry. The FESPA Future Leaders Program and the FESPA Training Fund are instrumental in nurturing the next generation of leaders in the print industry. By providing education, mentorship, and financial support, FESPA creates and maintains a pathway for young professionals to thrive and innovate. Additionally, the recognition of young professionals inspires others to strive for excellence. The FESPA initiatives are shaping a dynamic future for the print industry, filled with creativity, sustainability and technological advancement.
ASGA
Tapping into New Talent
ASGA Urges Businesses to Invest in Apprentices It’s no secret that unemployment in Australia is at an all-time low. Couple that with a significant skills shortage and it’s a perfect storm for business. That’s why ASGA and Visual Connections have been working hard to attract new talent to our industry through our ongoing Education Program. At ASGA, we are in touch with industry businesses every day, and while we don’t have exact figures, it’s true that most are struggling to find the people they need. We’ve even had business owners admit they are considering closing their doors – not because they don’t have enough work, but because they can’t find staff to do the work!
a priority call-out to ASGA Members, who were given the first option to connect via the ASGA platform (just one of the many benefits of membership). However, ASGA constantly receives new enquiries, and we expect another uptick later in the year as our Industry Taster Days get underway.
Earlier this year, with our partners at the industry’s supplier association, Visual Connections, we relaunched our Education Program, designed to introduce senior school students to our industry and boost apprentice numbers in 2024 and beyond.
As in any industry, our ability to attract and retain new talent is vital for our future. The ASGA / Visual Connections Education Program has proven, once again, that it’s not a lack of interest in our industry holding us back from building our future with new talent. More often than not, it’s the reluctance of businesses to take on apprentices and invest in their training.
The program started with a ‘Try-A-Trade’ initiative at Visual Impact Sydney in May, where groups of Year 10, 11 and 12 students were able to see the scope and diversity of the sign and graphics sector at the expo, try their hand at several different trade tasks, and connect with training and careers advisors. This was followed by involvement at Careers Expos in Sydney, Melbourne, Brisbane, Adelaide and Perth, where experts from the Australian Schools Industry Partnership (AusSIP) and industry volunteers were on hand to talk to students, parents, teachers and careers advisors about training options and employment opportunities.
Mick Harrold
The third stage, which will commence shortly, will involve a series of Industry Taster Days where we host students on visits to local businesses for a realworld, hands-on taste of working in the industry and conduct more in-depth discussions with TAFEs and other industry experts. The success of this campaign has exceeded our expectations, and we already have a list of more than 100 students from around the country who have registered their interest in starting an apprenticeship. Now, ASGA and AusSIP are working with them to put them in touch with TAFEs and RTOs and to help them find a sign business interested in employing them as an apprentice. We hope that most currently on the list will find a position through
We are all familiar with the problem – now, it’s time to be part of the solution. While it’s undoubtedly easier to bring on qualified staff, the pool of potential employees who meet this criterion is tiny. If you limit your thinking to those ready to go, chances are you’ll still be looking for people next year…and the year after that. Here’s the reality: If you don’t employ one of these students to boost your team, someone else will. If our industry does not snap up these motivated young people and mentor them into sign and graphics careers, we will lose them to another sector. I have just added a young apprentice to my team, and I know that many of our ASGA members have also signed up as one of the first 100 registered students or are about to do so. If you want to expand your team, why not join us and give some of these bright, motivated and engaged young people a chance to bring their talent and potential to your business and our industry? You can register your interest in hiring an apprentice at signs.org.au – and if you’re not a member, be first to take advantage of similar opportunities by joining up here: https://signs.org.au/ join/member-benefits/application-form
WWW.IMAGEMAGAZINE.COM.AU OCT/NOV 2023
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Harnessing the Power of 3M Window Films: A Sustainable Revolution In the ongoing quest for sustainable living and efficient resource management, 3M Window Films have emerged as an unsung hero, offering a multitude of benefits that extend beyond mere aesthetics. The 3M Window Films installation can be likened to giving a building a smart makeover. They act as a protective shield against the environment’s harsh elements while letting in natural light, thus reducing the need for artificial lighting. This simple change can lead to substantial energy savings, positively impacting a building’s NABERS energy rating. “One of the most significant benefits of 3M Window Films is their ability to regulate interior temperatures,” says Spicers Visual Communications Portfolio manager Wayne Hood. “They act as a barrier to the sun’s heat, reducing the need for excessive air conditioning during scorching summers. Conversely, during colder months, they help to retain indoor warmth by preventing heat from escaping through windows.” By promoting a more consistent and comfortable indoor environment, these films contribute to lower energy consumption for heating and cooling systems. A traditional sun control window film consists of a polyester, a dyed or metallised layer, and an adhesive to bond to the glass. They reduce the amount of solar energy transmitted through the windows by increasing the amount of solar energy reflected and absorbed by the glass (figure 1). However, window film technology has advanced with time and today offers a wide range of low/high visible reflectivity and light/dark transmission levels based on privacy and aesthetic preferences, high-performing multilayer optical films, and window films that improve windows’ U-value (insulation).
for the bulk of a commercial building’s energy expenditure. According to The Department of Climate Change, Energy, the Environment and Water (DCCEEW), ‘Heating ventilation and air conditioning (HVAC) systems account for up to 50% of a commercial building’s energy use and dominate peak electricity demand.’ Retrofitting the existing windows of a building with sun control window films can improve the building envelope and reduce the demand placed on air conditioning systems. This can lead to electricity, water, and carbon emissions savings and, consequentially, improved NABERS ratings. The National Australia Built Environment Rating System, or NABERS, is a performancebased rating system that assesses buildings’ environmental performance based on their energy and water efficiency, indoor environment quality, waste management, and other sustainability measures. It is the most widely used rating tool for sustainable performance in Australia and can be applied to many building sectors, including office buildings, apartments, shopping centres, hotels, and more. Improving NABERS ratings is meaningful for building owners because it equates to a better-performing building and will also be important as cities work towards achieving net zero targets. There are also correlations between higher NABERS ratings
SPICERS 3M WINDOW FILM RANGE: • Sun Control (Affinity, Ceramic, Neutral, Night Vision, P18ARL, Prestige, Safety S, Silver 15 series) • Automotive (Ceramic IR, Obsidian, Black Chrome, Color Stable, Crystalline, FX HP series) • Exterior (Prestige Exterior) • Security (Scotch Shield Ultra S800) • Solar Security (Scotch Shield Ultra Prestige and Night Vision) • Sun Control Low-E (Low E films) • Safety (Scotch Tint and Safety S series) • Anti-Graf (AG4 and AG6) • Accessories (Impact Protection Adhesive) It is important to note that the benefits of 3M Window Films are not limited to the commercial sector. Residential properties can also reap the rewards of these innovative solutions. Homeowners can enjoy lower utility bills and a reduced carbon footprint by enhancing energy efficiency. Additionally, the improved protection against UV rays ensures families a safer and healthier indoor environment. “3M Window Films are well-known for their energy-efficient and sustainable properties. By offering these films, Spicers can cater to the growing demand for eco-friendly and energy-efficient solutions in the construction and building industries. This aligns with the global sustainability and energy conservation trend,” Hood adds. As we continue to grapple with the challenges of climate change and resource scarcity, we must embrace innovative solutions like 3M Window Films to build a more sustainable and resilient future for our communities and our planet. Harnessing the Power of 3M Window Films: A Sustainable Revolution. Improved protection against UV rays ensures families a safer and healthier indoor environment.
Figure 1: A demonstration of incoming solar energy on a single pane window with and without a 3M Sun Control Window Film applied. Australian building owners looking at upgrades to improve the energy efficiency of their buildings may first look straight at their HVAC system, which is typically responsible
and higher occupancy rates, rent premiums, and lower energy costs, which provide additional incentives for building owners to improve the efficiency of their buildings.*
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*Source: Improving the Energy Efficiency and NABERS Ratings of Australian Buildings with 3M Sun Control Window Films.
OCT/NOV 2023
COVER STORY
Enhanced comfort with improved energy efficiency Window tinting can manage glare and also provide heat control. 3M’s Platinum Select installer TintFX, a supplier and installer of 3M window film products based in Sydney, installed 3M Prestige 70 Exterior to a residential property recently. Enhancing insulation through this application was also a significant requirement. Whilst the glazed front of the residence delivered a bright and airy living space, it also created glare and raised the internal temperature of their property, particularly the property’s living room. With an internal Low E Glass coating, an exterior solar control film was needed to maintain the insulation properties. TintFX specified using 3M Prestige 70 Exterior, which offers these benefits whilst leaving the window appearance virtually unchanged. The glass panels of this residence had a pre-existing Low E Glass coating applied, and because of this, the 3M Prestige 70 Exterior was chosen. When 3M Prestige 70 Exterior is installed externally, the solar control film has higher heat rejection properties. It does not negate the Low E performance of the glass, as would any other application to the internal face of the glass. Ultimately offering the highest quality product with efficient results. 16
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This installation also came with various challenges, including difficult access requirements and permission was needed from a local school. A motorised boom lift that could extend to 20 metres was required for the fitting of the 3M Prestige 70 Exterior. The film is developed using non-metalised, multi-layer optical film and nanotechnology. It is designed to reflect in the nearinfrared range where the sun intensity is the highest. Therefore it keeps interiors cooler and at a comfortable temperature. What sets 3M Prestige 70 Exterior apart is the precision with which light waves are controlled as they pass through or reflect off hundreds of layers of film. Compared to other films, it increases performance at a faster rate as the sun’s angle increases. Meaning more protection and comfort when you need it the most.
“The installation was carried out meticulously with great care. We were around to observe the whole time and I am very happy with the installation experience as a whole. We now feel well equipped to deal with the summer heat in 2023.” Krishna - residential property owner Films with low interior and exterior reflectivity enhance views while maintaining the exterior appearance of the glass. Prestige Series Films have highly visible light transmissions, providing excellent aesthetics. Offering the same visual clarity, inside and out. Being non-metalised, 3M Prestige 70 Exterior also isn’t susceptible to corrosion in humid environments, and it doesn’t interfere with electronic device signals.
Superior Performance through 3M Science.
With the solution in which the 3M Prestige 70 Exterior offered, the installation was carried out flawlessly providing the resident with a satisfactory outcome. 3M Prestige 70 Exterior successfully controls the heat passing through the high easterly facing glass windows in the living room. The film has helped reduce the heat coming through the windows as well as helped reduce the workload of the airconditioners saving energy costs. The application of the film has consequently created an environmentally friendly place to live in, with the residents well equipped to deal with extreme temperature changes and feel comfortable in their home all year long. TintFX completed the work to the exacting standards of the customers brief. Showcasing what numerous benefits 3M Prestige 70 Exterior can offer to residential properties.
“Our experience with TintFX was exceptional. We will definitely be recommending TintFX together with Aaron McCarthy and his very capable team in future.” Krishna - residential property owner 3M is a trademark of 3M Company.
WWW.IMAGEMAGAZINE.COM.AU OCT/NOV 2023
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Striking Entry Statement for the City of Marion Sports Precinct When the City of Marion in South Australia needed an entry sign for their new Sports Precinct, they approached Ian Widdop, the owner of ecept. As a trusted supplier of previous wayfinding and other signage projects for the city, he was a natural choice. The City of Marion approached ecept with a clear vision - they sought an iconic entry statement that would serve as the sports precinct’s identity. The statement needed to be more than just a visual marker; it had to represent the dynamic and be functional. It had to feature variable message screens to promote various sports events within the precinct. One of the initial challenges was designing within a specified budget, which Widdop successfully achieved; the journey was not without its obstacles. Originally intended to stand tall on a corner, the project faced a setback when the council blocked this plan. To adapt, the team relocated the entry point and reimagined the design into an elongated landscape format. Once the final design concept was approved, it went straight into production. The final design is not merely a static structure; it’s a dynamic piece of art that can be viewed from different perspectives. Its double-sided nature ensures it can be appreciated both from within the sports precinct and the adjacent oval. The simple yet striking approach not only provides a unique viewing experience but also symbolizes the synergy between the sports and the local community. The structural elements made from aluminium serve both aesthetic and functional purposes. The laser-cut shapes are bolted together with threaded bolts, with perforated mesh sections in between them. 18
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The choice of vibrant colours makes the entry statement, whilst the transparent fabricated panels made from perforated mesh allow a view through to the precinct. This clever use of materials doesn’t close off the view but rather enhances the overall experience. The finished pieces represent the creativity and modern elements of the city and its residents whilst also highlighting the main sporting activities. A vital component of the project is the LED variable message screen strategically placed below the structure. These screens display relevant information about games, matches, and events, further engaging visitors. ecept partnered with Xtronicx LED Signs, a trusted supplier of LED components. Their contribution and support were invaluable in ensuring the LED screens functioned seamlessly. Widdop says, “It’s a simple design, yet the simplicity of it makes it very striking and a feature for the City of Marion. The final colours and visibility from multiple angles pull the whole concept and the impact together to make a statement piece.” The entry statement created by Widdop and his team at ecept for the City of Marion’s sports precinct is not just a marker; it’s a dynamic, multi-faceted work of art that represents the heart of the community’s sporting passion and identity. It’s a testament to how innovative design thinking can turn challenges into opportunities and elevate the essence of a place.
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Bailey Print Group branding Brisbane events on the International Stage If you’ve been in Brisbane lately, it’s been impossible not to notice the work of award-winning sibling signage duo Sam Bailey-Jensen and Peter Bailey, owner-operators of Bailey Print Group. A proud, family-owned, second-generation signage company founded thirty-eight years ago. Bailey Print Group has evolved from its origins as Bailey Outdoor Advertising, and Banner Specialists, to become a full-service event management and signage company, including a purpose-built vehicle wrapping Garage. “We’ve had a strong history in events for over thirty years, including the 1998 World Expo, 2001 Good Will Games, 2018 Commonwealth Games and most recently, the 2023 FIFA Women’s World Cup Football,” says Sam. “When it came to the FIFA World Cup, we supplied an incredible amount of the official event signage in Brisbane, which included all the ground signage, wayfinding signage, external signage, corporate areas, balconies, bar menus, team and umpire dressing rooms and lockers, tunnels onto the field, and also the team benches. We did the training camps for both the Matildas and the Irish teams. There was also a full-colour dressing of the fan precinct outside Suncorp Stadium, including pole and mega fascia banners. The Brisbane City Council and QLD State Government then invited us to dress the city, which created a real sense of excitement and interest in the month-long event, with eight games being played in Brisbane, including the iconic game in which Australia defeated France in a penalty shootout, to progress to the semifinals.” “From a project management perspective, the time frames were tight, given the project size. We were originally approached in November last year to see if we would like to participate in the project. This included a site visit to our facility by the UK company overseeing the official signage for the entire event and a review of our policies and procedures regarding things like sustainability, OH&S, and modern slavery,” explains Sam. “Once approved as a supplier, we had to submit RFPs for all the various signage elements. The next step was getting samples approved, which took time. Whilst there were brands specified for each substrate, they were not cost-effective in some cases, and we had to recommend an alternative that would achieve the same output and meet the price point. We then had to print samples on every substrate; matching the PMS colours was critical. Once approved, we received a job bag that included print-ready artwork, stock type, size, delivery location and due date. Our job was to deliver on that due date as the installation was managed by the project manager and installed by a third party.” Peter explains, “To give you some sense of the size of the project, we did 360 separate pieces of artwork for one part of the project. We printed 433 city dressing pole banners for use in Brisbane alone. 20
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In two weeks, we printed 110 rolls of bus wrap film for 28 seventy-five-seat buses, which were then shipped to all the other states hosting games. Our amazing team of fourteen highly skilled people did this while keeping our regular customers happy.” With the FIFA World Cup behind them, Bailey Print Group is looking to the future, including the 2032 Brisbane Olympics, and whilst it is nine years away, demand for the project has already started. “We received a call whilst we were doing FIFA to supply a set of Olympic Rings and the Paralympics Agitos symbol for use in events to celebrate nine years until the start of the Olympics. Despite being a relatively small project (three sets of two free-standing 3D symbols), we still had to provide a 3D mockup based on the Olympic style guide, which our client had to get approved by the IOC”, explains Sam. “Peter designed the symbols using a plywood base with acrylic sheets which he printed, cut and assembled over 3D foam, wire cut to shape.” “As part of this event, we were fortunate enough to be invited to a VIP event to recognise the local businesses, committees and grassroots volunteers helping build the momentum in the lead-up to 2023. We know from previous experience in the Commonwealth Games, with the sheer number of event sites, just how much signage is involved, not to mention lastminute rework and corrections. If we can keep the production in Australia, it will keep a huge number of Australian signage companies all across the country busy for many months, a case we were able to make to Andrew Liveris, President of the Board of the Brisbane Organising Committee for the 2032 Olympic and Paralympic Games (OCOG) who we were fortunate enough to meet,” concludes Sam.
Bailey Print Group donates vehicle wraps to support TradeMutt TradeMutt is a social enterprise workwear company by tradies for tradies. They make funky, eye-catching workwear designed to start conversations about mental health, making an invisible issue impossible to ignore. 50% of their profits support the “This is a Conversation Starter” (TIACS) helpline for tradies. When the call came out to support this impressive organisation, Bailey Print Group jumped at the chance and has donated six Mazda BT50s vehicle wraps over the past two years. Read more about TradeMutt and how they use branded and personalised apparel to make a meaningful and measurable impact on mental health in the October Issue of Textile Image Magazine, ANZ’s only magazine dedicated to printing on textiles.
WWW.IMAGEMAGAZINE.COM.AU OCT/NOV 2023
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Graphic Art Mart Celebrates 50 Years Graphic Art Mart has been a mainstay of the Australian sign and display industry with a focus on exceptional customer service and dedication to excellence. In celebration of its 50th Birthday, Digital Image Magazine catches up with some of its long-term team members to learn more about the company’s history. Founded in 1973 as Kevin Bolton Sign Supplies, the company was bought by the Tailby family in 1976. The Tailbys quickly set about shaping the business culture, and two years later, in 1978, it was rebranded Graphic Art Mart, a name that was reflective of the family’s broader vision for the company. The late 1990s saw the start of a rapid expansion as the company expanded into bigger premises in North Rocks, following which the Virginia branch was established, offering products and services to a wider geographic base. By 2012, the company had continued to expand and grow with the opening of the Mt Waverley branch in Victoria. Western Australia welcomed Graphic Art Mart in Graphic Art Mart Girraween
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2014 when the Perth branch was opened, highlighting the company’s commitment to serving customers nationwide. In 2015, the company was acquired by MM Plastics, further bolstering its position in the industry and cementing the brand as a national supplier with excellent service underpinned by the loyal team that provides solutions, products and services to customers across Australia. Ian Starr, a veteran of thirty-five years, shares his perspective, “I began working at the company in the days when everything was still paper, inks, and paints for hand-lettered signage,” says Starr. He vividly recalls his early days when he joined the company, moving from Commonwealth Paper, adding that he
was already familiar with Graphic Art Mart as a client and knew the Tailby family. As the world of signage evolved through the decades, Starr’s deep industry knowledge has allowed him to navigate the market shift from paper and fibre substrates and the rapid expansion in technology and research into vehicle vinyl wraps and architectural films. Starr speaks warmly of the dedication to the customer and the culture of generosity that permeates the company. He gives an example of receiving a late-night call from a film industry client in dire need of paint supplies for an urgent backdrop that needed to change overnight, which Starr assisted him in obtaining. He highlights this as not unusual for the team. At Graphic Art
Graphic Art Mart Albion
servicing the signage and graphics market since 1973 For five remarkable decades, Graphic Art Mart has remained steadfast in our mission to deliver the best global brands alongside unwavering local support to the Australian signage and graphics market. With our presence now spanning ten strategic locations, we proudly stand as the premier national supplier of sign, digital and display solutions. We extend our heartfelt gratitude for your unwavering support which has propelled us to achieve this incredible milestone. For a limited time only, get a $50 cash-back on any purchase over $500 at Graphic Art Mart. Only valid online (gamart.com.au). To redeem, please enter the coupon code “GAM50YEARS-IM” at checkout. No rain checks. No further discounts apply. Offer ends Friday 1st of December, 2023.
1300 426 278
sales@gamart.com.au
gamart.com.au
Graphic Art Mart North Rocks
Mart, Starr notes, “everyone would bleed GAMART,” emphasizing the sense of family and commitment that defines the company. Anthony Gaehslein, another loyal employee with 20 years of service, had a serendipitous connection through Starr, whom he knew from school. Gaehslein initially worked as a lens maker before joining Graphic Art Mart, and his first role was to cut down vinyl rolls in the warehouse. One day, while in the warehouse, Gaehslein says he “answered a phone and took an order,” an action that led him to his current role in Customer Service at the North Rocks branch. He admires Starr’s extensive knowledge of the industry, especially in the realm of inks and paints. Gaehslein speaks highly of the strong team spirit, where everyone pitches in to help not only clients but also each other, creating a pleasant and supportive work environment. Marg Mastro, another indispensable part of the team, joined the company in 2005, initially in a permanent part-time role within the Accounts Receivable department. As the business continued to experience steady growth, her role evolved into a full-time position. However, her journey within the company extended beyond her primary role. She was given the opportunity to contribute to
a variety of different areas within the company, showcasing her versatility and dedication. Mastro highlights how the company culture provides and supports staff to explore and develop new skills. From Trade Shows to Special Projects and assisting with the crucial transition when Graphic Art Mart became a member of the MM Plastics family in 2015, Mastro has been an integral part of the company’s transformative journey. Mastro’s experience at Graphic Art Mart has not only been professionally fulfilling but also personally rewarding. She speaks warmly of the relationships she has built over the years, highlighting that her colleagues have not only been coworkers but have also become lifelong friends. This sense of camaraderie and connection among the team is an indication of the company’s culture of inclusivity and collaboration. Josette Tate, currently in the role of Account Payable, shares her own journey within the company, echoing many of the sentiments expressed by Mastro, Starr and Gaehslein. Starting in accounts receivable in November 2000, when there were two branches, Girraween and Virginia. Tate has changed roles through the years, moving into
Purchasing and Accounts Receivable for the growing number of branches. Spanning 23 years, Tate’s tenure has seen her experience four office relocations as the company grew. She distinctly recalls her first day at Graphic Art Mart, where she folded invoices, statements, and envelopes for the entire day, speaking of a time when accounts were mailed out in hard copy to clients. Tate also highlights the close-knit, family-like atmosphere at Graphic Art Mart and the lasting friendships she has developed. Tate is particularly fond of her job, emphasising the friendly, easygoing environment, saying, “I love my job and the ability to do what I love with the great people that I work with.” Through Tate’s time at the company, Graphic Art Mart has grown from two branches to ten branches and three hubs. She also notes the company’s culture of generosity, exemplified through its charitable activities and sponsorships. The story of Graphic Art Mart is a testament to the power of family, commitment, and a consistent focus on customer service. . With dedicated employees, both long-serving and newly recruited, the company’s journey continues to be marked by success, growth, and a commitment to excellence.
TRIBUTE – FRANCO BORTOLIN
Gianfranco Bortolin was born on the 28th of June 1965. But to all of us, he was Franco. Franco started his career in the Signage Distribution Industry in 1985 with Discount Sign Supplies. He joined Graphic Art Mart in 1992 at Annandale, looking after sales for NSW. The business grew significantly over the next few years, with moves to Girraween and then to North Rocks. On the back of his success in Sydney, Franco and his wife Vanessa then led the geographic expansion of Graphic Art Mart into Queensland, setting up the first branch in Albion. Since then, the business continued to expand, moving to Geebung and its current location in Virginia. Franco was always willing to help. He started off selling paints and had a passion for brushes. He was heavily involved in Letterheads and helping develop young apprentices at the TAFE colleges across Sydney and Brisbane. Franco also was a fantastic leader. He built an amazing team in Brisbane and helped young people grow into talented and experienced leaders in the industry. Franco was a unique person. A talented sportsman, avid sailor, and fast-talking coffee connoisseur. It was not uncommon to bring his own coffee machine to events! Franco was a dedicated husband to Vanessa and a doting father to Zara, who became the centre of his world. Franco was charismatic, passionate, caring and generous and would do anything for those he cared about. A beautiful son to Natale and Gilda and a wonderful brother to Maurice and Trish. Franco had an enormous heart and is deeply missed by everyone who knew and loved him. Franco will forever be in the hearts of the team at Graphic Art Mart. 24
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Elite Wrappers level up with Roland DG TruVIS AP-640 Starting as a one-man operation, Elite Wrappers has since grown to a three-person operation in Penrith, that continues to build its clientele as well as its reputation supplying signage and vehicle wraps to the transport industry. With their key clients pushing urgent deadlines and requesting the highest quality output, Elite Wrappers turned to the Roland DG TrueVIS AP-640 resin printer to meet their needs, purchasing the first model in Australia through Roland Rental Finance. Chris Dunning, Owner of Elite Wrappers, says, “The Roland TrueVIS AP640 has literally helped take our business to the next level.” Rather than being a ‘leap of faith’, Elite Wrappers’ previous experience with Roland DG products over the years in the industry helped in the decision-making process. In the months since installation, the AP-640 has delivered on the high standard they’re used to getting from Roland DG machines and service. Helping to clinch the decision to buy the AP-640 was the advice they received from Ecolease through Roland Rental. Nathan Greentree, Operations Manager at Elite Wrappers, says, “We cannot fault the Ecolease team in their knowledge and recommendations on what was the best way for us to acquire this new piece of equipment. The whole process, from quote to finance approval to installation, took a mere eleven days. With one simple
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monthly payment over the term of their choice, Elite Wrappers now estimates their monthly repayments can be covered in just a few days of operating. Greentree is also delighted with the dependability of the new machine, saying, “Roland DG machines are so reliable, and the service is exceptional when we do run into an issue, making it a logical decision to upgrade with another Roland DG device.” Elite Wrappers detailed Case Study and short User Film showcasing their testimony about how their TrueVIS AP-640 is taking their business to the next level can be viewed on the Roland DG website at www.rolanddg.com.au/elite-wrappers TRUEVIS AP-640 RESIN PRINTER The TrueVIS AP-640 redefines resin printing with high colour saturation on a wide variety of materials. Roland DG’s first resin printer features new water-based TrueVIS resin ink to provide quick-drying, scratch-resistant, and safe results on a wide range of applications — expanding your sign and graphics business to include flags, roll-up screens, textiles, wallpapers, and so much more. To learn more about the TrueVIS AP-640, visit www.rolanddg.com.au/ap640
TrueVIS QUALITY
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See how the AP-640 has taken Elite Wrappers to the next level
rolanddg.com.au/AP640 Redefining resin printing with unparalleled image quality and vibrant colour
HEXIS Wrap Tools for Full Wraps: Our Latest Innovations tool for applying a full wrap. In general, the squeegee is designed to facilitate the precise application of the self-adhesive film to the bodywork of the vehicle. You will certainly be familiar with our essential squeegees: • LIBERTÉ • ÉGALITÉ • FRATERNITÉ • MARBLEUF • SHAGFENCEM/S (for BODYFENCE®applications)
A full wrap and its tools - What is a full wrap?
• SHAGPINK (for BODYFENCE®applications) The use of a the right squeegee helps to reduce the risk of air bubbles and creases. Depending on the surface and the selfadhesive film, the use of a different squeegee will be necessary. We have soft, medium and hard squeegees suited for various installations.
A full wrap covers the entire bodywork of a vehicle with a vinyl film designed for this purpose. This wrapping technique protects the car’s bodywork to varying degrees and can give it a fresh new look. Full vehicle wraps have become an established trend in the automotive industry. Indeed, it allows vehicle owners to assert their style through a unique finish. At HEXIS, we have self-adhesive films to suit all tastes and every style. From chrome appearance to satin finish, not forgetting matt and gloss, all styles are in store at HEXIS. Customising a vehicle or creating a moving representation of brand, can easily be achieved in addition to the protective qualities of vinyl films. The HEXIS range of colours is extensive with over 200 colours available, so owners can choose the shade that best matches their preferences, or brand. A full wrap can be used both for personal and professional purposes. Indeed, wrapping a car to turn it into a marketing object is also very trendy and can allow the vehicle to stand out on the road.
TOOL 4: SHAGSUN (AVAILABLE SOON) SHAGSUN offers an advanced heating method for the installation of vinyl film. With its infrared heating technology, it ensures rapid and uniform activation of the adhesive of the film. It therefore ensures better adhesion. TOOL 2: THE HOODHOLDER The hoodholder is a wedge to help you during the installation of self-adhesive film. This revolutionary tool is particularly appreciated for its ease of use and efficiency. Using this tool allows for unrivalled precision when it comes to installing self-adhesive film on the bonnet of a vehicle.
The tools of the trade for wrapping are also important.
TOOL 1: THE SQUEEGEE The Applicator, commonly called, the squeegee is the principal and essential 28
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As for the SHAGBOX, it contains the essential tools for applying full wraps: PISTHERMIQ, PISTLASERS3, FRENCHBOX, SHAGKNIFE, LAMOLFA30, EASYSEAL, MFKIT, FEUTROUGE1, SHAGCLEAN, SHAGREMOV, DMTRUBFR, GANTSCOV, SHAGLINE. These two cases will allow you to have at hand all the accessories you need to achieve a perfect full wrap installation. All the equipment of a professional concentrated in one case.
An advantage of a full wrap is that it is reversible. The vinyl film can be removed without damaging the original paintwork of the vehicle.
Our latest new products in wrapping tools
for transporting installation equipment. Accessories are not included with this case.
In addition, it is ergonomic and easy to work with. It has a temperature control system to adapt to different types of vinyl film and vehicle surfaces. This ensures optimum results are obtained while minimising the risks of damage caused by excessive heat. In conclusion, wrapping tools are essential ingredients for a perfect installation. Everyday, HEXIS R&D teams work hard to improve and innovate installation tools to make your application easier. Whether you are looking for a tool for a specific application, an advanced heating device or an all-in-one solution, there is a multitude of options available to meet your specific needs under our accessory range aka SHAG tools. Do not forget to choose the right tools for your needs and to follow the best practices for a successful installation of your full wrap.
TOOL 3: SHAGCASE / SHAGBOX These two tools are carrying cases. The SHAGCASE is a case specially designed
Investing in tools for full wraps is a sensible way to improve your experience and your results. Take a look at our latest products on the HEXIS Online website. Or pop-in to your closest branch to have a view in our display showroom.
Website: https://www.hexis-graphics.com/en/products/accessories/ E-Catalogue: https://catalogues.hexis-graphics.com/c/au-catalogue-hexis
IT’S A WRAP
Delivering the whole hog:
Colour and Impact a winner for Hoggs Plumbing With over fifteen years of experience, Tradie Wraps has developed a reputation for delivering excellent branding, successfully carving out a niche in the highly competitive branding and wrapping market. When Hoggs Plumbing approached Matthew Adams, Managing Director of Tradie Wraps, they envisioned a vehicle graphic that would be fun, bright, and convey a simple yet impactful message. It took a week to finalise the design as Jake Hogg, the owner of Hoggs Plumbing, worked closely with Tradie Wraps’ in-house designer, Jake Chesson, to ensure every element was fit for purpose. The ethos behind the design was to create something that would not only catch the eye but also resonate with the audience. The final product instantly captures attention and delivers a crystal-clear message. Challenges arose, first with the vibrant pink colour chosen for the wrap. Tradie Wraps worked tirelessly to ensure that the pink was accurately reproduced on the Avery Dennison MPI 1105 wrapping film, printed with their HP Latex 560 printer. The team printed several swatches and test samples to ensure suitability. Adams says “The ability of the printer to maintain the brightness of colours was instrumental in achieving the desired result; it has excellent colour reproduction and brightness.” The project was finished by installing DOL 1460z overlaminate, offering protection for the printed graphics.
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When applying the wrap on the Hyundai Van, the recesses presented another challenge, especially in the rear window panel, demanding precision during the application process. Adams notes, “Overstretching into these recesses could risk losing the vibrancy of the print. It was essential to adhere to the designer’s specifications and take the time to ensure a flawless application so there was no loss of vibrancy in the final product.” Adams says the lesson is clear for those embarking on similar projects: patience is paramount. Taking the time to meticulously plan the layout, closely examine the mockup, and adhere to the designer’s vision are crucial steps. This attention to detail ensures that the result meets and exceeds client expectations. Adams says the ultimate reward was when they handed over the finished product to the customer. Witnessing the client’s vision come to life and their genuine excitement was a truly gratifying moment for the team. “ Handing this vehicle back to Jake reinforces that we have not just wrapped a vehicle; we have transformed a business image, and seeing Jake so stoked is so gratifying”, concludes Adams.
AVERY DENNISON SUPREME WRAPPING FILM™ IS
FULLY STOCKED AND AVAILABLE
Automatic entry for every $500 purchased per month on Supreme Wrapping Film™ or Supreme™ PPF
For more details, visit your preferred distributor Australia:
New Zealand:
Start: Friday, 1 September 2023
T&Cs apply: https://avydn.co/winbig
End: Thursday, 30 November 2023
NSW Authority Number: TP/02899, ACT Permit No: ACT TP 23/01642, South Australia Licence Number: T23/1292
Unleash Your Space’s Potential with Creative Coverings Your space, be it an office, retail store, or any indoor area, possesses untapped potential, waiting to burst into life through the magic of printed coverings. These transformative creations can turn your mundane surroundings into breathtaking works of art. They breathe new life into your workspace, altering its form and, at times, its function. Imagine your space as a blank canvas, and the possibilities seem boundless. Beyond branding, graphics can wield an unparalleled influence on how indoor areas are used. They can infuse motivation and inspiration into the nooks and crannies of an office or the seemingly endless corridors, breaking the visual monotony.
The power of a strong message and compelling visuals is evident in the lasting memories they create. Industries across the spectrum, from corporate and retail to healthcare and hospitality, are leveraging wall graphics to enrich their spaces. Have your clients considered how their office walls could better serve their brand and culture?
WINDOWS: A CANVAS FOR YOUR BRAND
Products: Some of the most popular wall films include the ORACAL 970RA colour range, KPMF colour range, ORAJET 3551RA, ORAJET 3651RA and ORAJET 3554 High Tack.
Windows, those portals to your world, offer a canvas of opportunity. Beyond aesthetics, windows provide a prime real-estate canvas for advertising, amplifying your brand’s reach. Are your clients making the most of their retail frontage, interior offices, and window spaces? Your options span a comprehensive product portfolio, from frosted and etched films to transparent, translucent, and coloured ones. Optically clear printed films or films visible only from the outside can also make a statement. While natural light is essential, the design should remain aesthetically pleasing under varying lighting conditions. An exteriorfacing window must captivate passersby, enticing them into your establishment. Products: Some of the most popular films include ORACAL Frosted, Dusted & Etched window films, ORACAL 8500 Translucent Colours, or ORACAL 8500 Transparent Coloured Films and ORAJET 3352F Optically Clear Polyester Film. WALLS: WHERE IMAGINATION MEETS REALITY Walls are your canvas for creating immersive experiences in offices and retail spaces. They beckon customers, inviting them to explore and engage. Graphics can forge a deep connection between customers and products, fostering a sense of harmony. Truly remarkable wall graphics can motivate and inspire staff and customers, enhancing comfort within office and retail spaces. 32
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These premium print films are often combined with ORAGUARD 210, ORAGUARD 250AS and ORAGUARD 255 Laminates for optimum protection. CHOOSING THE RIGHT TRANSFORMATION Whether you cover windows, walls, or floors, the key lies in meticulous preparation and product selection. Consider the final design, durability, client expectations, desired outcomes, and eco-friendly disposal of materials.
These premium print films are often combined with ORAGUARD 215 and ORAGUARD 213 Laminates for optimum protection. FLOORS: CAPTIVATE AND GUIDE Floor graphics are the unsung heroes of directing attention and guiding travellers through bustling spaces in retail stores or airports. They possess the remarkable ability to captivate and entice foot traffic into stores and pop-up activations. In retail, floor graphics are increasingly being used for more than wayfinding, adorning supermarket aisles and leading brands to success. Even businesses in unexpected sectors, such as warehouses, automotive repair shops, and trade companies, embrace floor graphics as a powerful marketing tool. But it doesn’t end there – external floor graphics on pathways, pedestrian areas, bridges, and sports stadiums are redefining outdoor advertising. Products: Some of the most popular films for floor graphic applications include ORAJET 3162, ORAJET 3169 and ORAJET 3554 High Tack.
ORAFOL Australia offers an all-in-one solution comprising a comprehensive product range, best-in-class warranty, and the most extensive portfolio of fire-rate and slip-rated products. It is backed by a team of experts, helping you make the most of your space. We understand the best practices for methods and materials, ensuring your transformed space retains its impact over time. In essence, embrace the limitless possibilities of printed coverings. Elevate your space, captivate your audience, and transform your surroundings into a masterpiece. The sky is not the limit; it’s just the beginning.
Unleash Your Imagination with Metamark MetaGrab A Quantum Leap in Adhesive Technology In the dynamic world of visual communication and graphic design, innovation is the heartbeat that propels creativity forward. Introducing Metamark MetaGrab - Ultra High Tack Adhesive, designed for difficultto-stick surfaces, it is a quantum leap in adhesive technology. Ball & Doggett is proud to introduce this adhesive technology, which is Metamark’s tackiest yet! Offering customers the highest level of internal strength and cohesivity on even the most challenging surfaces. Sitting at the intersection of functionality and creativity, Metamark MetaGrab, a high-performance digital vinyl with ultra-tack adhesive, is a testament to the relentless pursuit of innovation by Metamark. Metamark is a leading brand in coloured and digital self-adhesive vinyls, providing high-quality products designed to meet the needs of sign makers, vehicle wrappers, and other graphics professionals. Metamark MetaGrab boasts an ultra-high tack adhesive solution that combines unparalleled grip. Designed to hold materials firmly in place, MetaGrab empowers creators to experiment freely, secure in the knowledge that their vision will be realised flawlessly. The versatility of the Metamark MetaGrab stretches from large-scale outdoor installations to intricate indoor designs; this adhesive marvel adapts seamlessly to diverse surfaces and materials, whether you’re crafting a stunning wall graphic on a rough, textured surface that is difficult to stick to or laying floor decor onto sealed plastered concrete floors. Beyond its artistic merits, MetaGrab optimises efficiency. The ease of application reduces installation time, making projects come to life faster. This translates into greater productivity and enhanced client satisfaction, which resonates positively with businesses aiming to make an indelible mark. In a world where first impressions matter, where the power of visuals can shape perceptions and influence decisions, Metamark MetaGrab emerges as an essential tool for the modern creator. It bridges the gap between imagination and reality, offering a bridge to bring visionary ideas to life, regardless of scale or complexity. As Australia’s largest distributor of printable materials, press consumables and printing equipment, Ball & Doggett’s endorsement of the Metamark MetaGrab underscores its transformative potential. We invite you to explore the myriad possibilities MetaGrab unlocks, to reimagine what’s possible, and to embark on a journey that blurs the line between innovation and imagination. For more information about Metamark MetaGrab MD5-UB, go to https://bit.ly/MetaGrab or visit the Ball & Doggett website. 34
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Metamark MetaGrab, where creativity knows no bounds, and your visions become reality, one adhesive bond at a time. Elevate your craft with Metamark today. MetaGrab is a registered trademark of Metamark.
MetaGrab® MD5-UB
High Performance Digital Media with Ultra Tack Adhesive Metamark MD5-UB has been developed with our MetaGrab® adhesive system. With an ultra high tack, it offers an ideal solution for rough, textured, and difficult to stick to surfaces. Applications include walls and floor décor, sealed block and brickwork, and low energy plastics. MD5-UB is compatible with Solvent, Eco-Solvent Latex and UV printers. The 70 micron film is offered in white gloss or matt, and the unprinted film is durable up to 7 years outdoor.
MetaGrab®. Films that stick.
Scan here To request a free sample
WorldSkills 2023 Signs & Graphics:
A showcase of the best talent in Australia WorldSkills, often referred to as the “Olympics of Skills,” is a global competition that brings together young professionals and apprentices from over 80 countries to compete in a wide range of vocational skills. The competition aims to promote and recognize the value of skills and vocational education, encouraging excellence in various fields. Among the myriad of skills showcased, the WorldSkills contest for Signs & Graphics shines a spotlight on a niche yet crucial industry. Participants face a series of challenging tasks that mimic realworld projects. These tasks involve designing and producing signs or graphics with specific requirements and tight deadlines. The pressure to deliver top-notch work under these conditions encourages contestants to push their limits and innovate. At the 2023 WorldSkills, the six Signs and Graphics finalists from around the country worked to complete their tasks over the four days of competition. From day one, there were hurdles, as the contestants first had to deal with the delivery of only two vehicles to wrap instead of the expected three. This hiccup necessitated some rearranging of the contest sessions by judges to ensure that all contestants were judged fairly, working under the same conditions. The contest activities that needed to be completed in the shared space were: “Try a Skill” enticing school students to make their own graphic.
• Design and construct a lightbox working from a client brief. • Wrap one side of a car for a colour change and apply signage as per a specified design brief. • Reproduce a banner, given only the specified colours and the banner as an example. • Design a Van wrap. • And a speed weeding contest on the final day, Saturday. The banner and the vinyl elements for the car wrap were printed on a sponsored Roland DG VersaExpress RF-640 printer. The six finalists in the Signs and Graphics competition had to showcase diverse talents. They had to excel in graphic design, vinyl installation, sign production, and digital printing to score highly. The competition evaluated their ability to interpret design briefs, work with precision to a deadline, and deliver products that meet industry standards. The contest provided a rare opportunity for incoming talent to the industry to objectively
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The Finalists: (L to R) Elizabeth Gasparini, Victoria ; Shian van Mountfoort, NSW; Lauren Green, VIC ; Caitlin Wilson, NSW; Tom Minchew, NSW and Hannah Thompson-Taylor, WA
benchmark themselves against their peers. It also provided learning opportunities for contestants to improve their own skills, and at the international level, it is described as “life-changing” by previous teams of “Skillaroos”. What sets this competition apart is the fusion of artistic creativity and technological finesse. Contestants must seamlessly combine design aesthetics with digital tools and machinery usage, ensuring their creations are visually appealing, functional, and durable. And in a first, unlike almost all the other trade contests on the floor, the Signs & Graphics finalists were predominantly young women. Winning or even participating in the WorldSkills contest for Signs and Graphics can be a game-changer for young professionals. Offering global recognition and opportunities for skills development that would normally take years to develop. In a rapidly evolving industry, the exposure to other highly skilled apprentices is a priceless experience, and so for the three female winners at the 2023 National Finals, their win is not only an achievement but also an incredible moment of inspiration for the young women and schoolgirls who were watching. After all, you can’t be what you can’t see. WWW.IMAGEMAGAZINE.COM.AU OCT/NOV 2023
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Photo Credit: Markus Winkler (Unsplash)
INDUSTRIAL RELATIONS
by Charles Watson COPYRIGHT AND MORAL RIGHTS IN THE WORKPLACE Operating in the creative graphic design space requires balancing creativity and business against legal rights and responsibilities. In Australia, where copyright and employment laws intersect, business owners need to be aware of contractor and employee copyright and related moral rights issues that arise in those relationships. COPYRIGHT AND GRAPHIC DESIGN: AN OVERVIEW Copyright law grants creators exclusive rights over their original works, allowing them to control how their creations are used and distributed. In graphic design, this applies to elements such as logos, illustrations, websites, and other visual content your company produces. As a general rule, an employer will own the intellectual property created by its employees in the course of their employment. However, intellectual property created by an employee, other than in the course of employment, is owned by the employee, not the employer. Further, when contracting graphic designers, the default rule is that the creator of a work retains copyright unless there is an agreement stating otherwise. It’s, therefore, important to clearly outline copyright ownership in all related agreements. To ensure your company owns the copyright to works created by contractors or employees, related contracts should contain explicit terms that state copyright is assigned to your company upon creation and that such terms survive the termination of employment or contractor agreement. Without such a definitive agreement, employees and contractors could retain certain rights to their creations, thereby potentially complicating the use and distribution of those works by your company. 38
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NAVIGATING MORAL RIGHTS Beyond copyright, Australian law recognises the moral rights of creators as outlined in the Copyright Act. Moral rights are distinct from copyright and are non-economic rights that protect the personal and reputational interests of creators in relation to their works. They include the right of attribution (the right to be identified as the creator), the right against false attribution (preventing incorrect attribution), and the right of integrity (the right to object to derogatory treatment of a work). Unlike copyright, moral rights are personal to the creator and cannot be assigned to another party. However, when employees create works in the course of their employment, the company is considered the author of the work. As a result, the company holds the moral rights associated with those works. This means that while individual designers may retain the right to be identified as the creator, they cannot prevent the company from using or modifying the works in ways that are consistent with everyday business practices. As previously stated, it is important to set out appropriate clauses in related contracts. When dealing with contractors, it is advisable also to include an indemnity clause so that if a contractor’s work breaches any third parties, including creators, the business cannot be sued for breaching those rights by using the work. Essentially, the indemnity protects the business from
any infringement of the moral rights of third parties and holds the contractor legally responsible instead of your business. Balancing the moral rights of employees with the needs of your company can be complex. It’s essential to foster a clear and open communication environment, particularly with your creative employees. Ensure your employment contracts include clauses addressing the company’s ownership of moral rights and the extent to which designers will be attributed for their work. This will help manage expectations and prevent potential disputes down the line. In the dynamic world of graphic design, clearly defining copyright ownership in employment contracts and contractor agreements, and that acknowledging moral rights, you can ensure your company’s creative output is well-protected while respecting the contributions of your talented employees and contractors. If you have any doubts, queries or concerns on these issues, seek professional advice.
Charles Watson GM – IR, Policy and Governance Print and Visual Communications Association This article is of a general nature and guidance only and does not constitute legal advice.
UPCOMING EVENTS
WOMEN IN PRINT - PRINT & PROSECCO TASMANIA https://womeninprint.com.au 10 and 12 October 2023 Launceston, Hobart
PRINTING UNITED https://www.printingunited.com/ 18-20 October 2023 Georgia World Congress Center Atlanta, Georgia, USA
WOMEN IN PRINT - PRINT & PROSECCO QUEENSLAND https://womeninprint.com.au 26 October 2023 Brisbane
WOMEN IN PRINT - PRINT & PROSECCO VICTORIA https://womeninprint.com.au
Trade Shows Events Seminars Exhibitions Open Days Conferences Training
27 October 2023 Port Melbourne
IMPRESSIONS EXPO: LONG BEACH https://impressionsexpo.com/ 19-21 January 2024 Long Beach Convention & Entertainment Center Long Beach, California, USA
FESPA GLOBAL https://www.fespaglobalprintexpo.com/ 19-22 March 2024 Amsterdam, The Netherlands
IMPRESSIONS EXPO: ATLANTIC CITY https://impressionsexpo.com/ 21 – 23 March 2024 Atlantic City Convention Center, New Jersey, USA
ISA SIGN EXPO 2024 https://www.signexpo.org/ 10-12 April 2024 Orange County Convention Center Orlando, USA
DRUPA 2024 https://www.drupa.com/ 28 May – 7 June 2024 Photo Credit: Jonny Gios (Unsplash)
Düsseldorf, Germany WWW.IMAGEMAGAZINE.COM.AU OCT/NOV 2023
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Photo Credit: Louis Hansel (Unsplash)
VERNON KINGMAN
Quality versus Profit You can’t possibly make the best quality product and expect to win every job. It’s simple economics, isn’t it? How can you afford to spend the extra time to ensure you manufacture each job to perfection and still make a profit? That’s assuming you haven’t quoted too much to allow for such expertise that you still managed to win the job in the first place.
or the USA, but a system that allows for the main income generator based on how well you service your client is a great motivator. If you give poor service, expect a small or no tip.
And I’m happy to have that debate with anyone; after all, it’s just my opinion. It isn’t written in stone in some sign maker’s bible. Using the café analogy again, I’ll bet a bottle of Chivas that no one goes back regularly to an appalling product or service; it just isn’t in our DNA.
Let’s apply this same strategy to how we build our signs. Imagine giving your clients exceptional service. I mean a really fantastic experience from the second they make the first contact to 6 months after completion and delivery. Ask yourself how much you put in and if you could do more. If you say you couldn’t do anything more, you’re deluding yourself, as there is always room for improvement. Do you ever phone the client after delivery and ask them about their experience? How about a phone call six months after delivery to ensure the sign is still performing as expected, and while you’re at it, do they realise the sign needs to be maintained to ensure longevity and keep its appearance? If they seem uncertain, ask them how their car would look after six months if it hasn’t been cleaned. Instantly, a courtesy phone call turns into a maintenance order.
Have you been to America? Did you notice that in most cases, and by a long margin, service surpasses good old Aussie service in 90% of cases? I concede it isn’t the same everywhere, in Australia
I know of companies that give out gift packs with each vehicle wrap they do, including a maintenance sheet—a straightforward and inexpensive way of promoting yourself with after-sales service.
Anyone who tells me you can’t produce top-quality work and remain competitive hasn’t paid attention to life’s lessons. I cannot abide by poor service and poor quality. Name a restaurant or café you’ve been to that has appalling service or products that you go back to repeatedly. I have always lived by the code of quality, and service comes first. Price is a distant third.
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55 National ASGA Awards Learn from someone who turned a one man business into one of Australia’s most successful sign Companies • Identify your goals • Find the right balance • Inspire your team to greatness • Take control of your business & succeed • Attract & retain quality staff
Vernon now offers coaching and mentoring to others who want to emulate this success.
vernonjkingman@gmail.com
0418 924 224
Photo Credit: Arno Senoner (Unsplash)
VERNON KINGMAN
The same outcome can be expected when we apply this strategy to making the signs. Make sure your designer is on track with their design. Ensure you use good quality materials and the product, where suitable, can be wrapped and presented to the client. Benjamin Franklin is attributed with the quote, “The bitterness of poor quality remains long after the sweetness of low price is forgotten”. It is a statement I always hold true and close to my heart. I love seeing excellent quality and cannot abide poor quality in anything; it just doesn’t achieve anything. I already know what you’re about to say. “I lost this job to ‘Billy Signs’ because they were 5% cheaper, and they did an appalling job.” Yes. There are always people who choose only on price, and that will always remain the same. But you need to decide if you want to be one of those who genuinely believe the price is the only mitigating factor when choosing your standard of quality and service. The reality of owning a business or quoting work is that most people get multiple quotes. Often, it’s just to keep you honest. And that’s a good thing; otherwise, we would all charge whatever we felt like. But think about your quote. Think about how you present it, how you interact with your client, and what the process is like during manufacturing. How do you complete the job? Do you just send an invoice? Look at everything you do during the process and after. The above is just the service component. What about manufacturing? It doesn’t matter how well you interact with your client if the product is poor quality. Go back to the café analogue again. Your local restaurant might have the friendliest chef in 42
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town, but if his steak is like boot leather, you can be sure you won’t order it again and unlikely to offer your patronage at all. Look at how well you manufacture. Keep the dirty work away from the clean rooms. I know that can be difficult in small workshops, but things like drop-down blinds work wonders. It can be impossible to lay vinyl down on a substrate if someone uses an angle grinder beside you—a recipe for disaster. The same applies to spray painting, and I know of many smaller shops that don’t have the luxury of an enclosed spray booth, raising both quality and safety concerns. Roll-away screens can also assist in tight areas, but you, as business owners, must find solutions for all your challenges to meet your own quality standards. Ensure you choose the best print media that is suitable for your purpose. If it’s wall prints, choose the correct media as you would when selecting media for a car wrap. Don’t be tempted to use non-suitable media just because you’re out of stock of the correct media. This exact analogue applies to all materials; choose the right product for your purpose on every occasion. Remember also that the small things often make a massive difference. Paint the heads of the screws after installation. Use hidden fixings every time, where possible. And put a company sticker on the bottom right-hand corner. Be proud of yourself and your work, and it’s the cheapest form of marketing available. Your brand name on the sign tells your client you’re proud of your work and want the world to know about it. Don’t complain if you serve “boot leather” for every meal, and wonder why your sales are dropping.
CASS THEODORE
The Basics of Meta Advertising Digital marketing is constantly evolving, one platform that continues to gain prominence is Meta, formerly known as Facebook; it has grown into a large collection of digital platforms. For businesses looking to make a big impact in the digital realm, understanding the basics of Meta advertising is crucial. In this article, we’ll dive into the fundamentals to help you get started on an effective Meta advertising campaign. WHAT IS META ADVERTISING?
BUDGETING AND BIDDING
Meta Advertising facilitates advertising across Facebook, Instagram, and Audience Network. With over 2.9 billion monthly active users (https://www.statista.com/statistics/264810/number-of-monthlyactive-facebook-users-worldwide/), Meta offers a lucrative potential audience for businesses of all sizes. Audience Network extends the reach outside of Facebook and if your business is creating its own mobile app for your clients to use, then Audience Network is a relatively easy and targeted way to increase downloads of your app.
Often signage businesses start with smaller budgets and are cautious when experimenting with social and online advertising, so it’s important to make every dollar count. Meta allows you to set daily or lifetime budgets, giving you complete control over your Ad spend. When it comes to bidding, advertisers have the choice of cost per click (CPC) or cost per result (CPR), which are determined from the campaign objectives. Regularly monitor your budget to ensure you’re getting the best results and tweak as required to keep costs down without disrupting your campaign success. A general rule of thumb, according to the Small Business Trends is to use between 7% - 10% of revenue on marketing activities, so consider carefully how much of that budget will go into digital advertising, as compared to other channels.
SETTING UP A META BUSINESS ACCOUNT The first step to success with Meta advertising is to set up a Meta Business Account. This account will serve as the hub for all your advertising activities on the platform. Ensure that your information is accurate to establish trust with potential customers. You want to ensure you have a Facebook page, Instagram page and an Ad Account. These need to be linked together in the business hub. It sounds like a lot however Meta will walk you, or your marketing person through any hiccups in this process. I strongly recommend that your business retains ownership of your Meta Business Accounts even when working with an agency. UNDERSTANDING META PIXEL Pixel is tracking code which can be easily generated in Meta Business, it needs to be installed on your website, so you’ll need to involve your website developer if you don’t have the skills in-house. The tracking code helps Meta to measure the audience’s behaviour on your website and how effectively your goals are being met when using Meta Ads. CREATING AND TARGETING ADS Meta offers a variety of ad formats, including image, video, carousel and story ads. When creating ads, it’s essential to have a clear objective in mind, whether it’s driving website traffic, generating leads, or increasing sales. Additionally, effective audience targeting is key for small and medium businesses. Meta provides a range of options to define your audience, from demographics to interests, behaviours and retargeting abilities when tracking has been applied. Most professional marketers would use one targeting option per Ad Set to ensure accurate measurement of the results. This allows them to easily see which options work best in the campaign and run campaign testing.
AD CREATIVE AND COPYWRITING Your ad creative is what captures the audience’s attention. Invest time in creating visuals and compelling ad copy which clearly depicts your products and services. Ensure the call-to-action (CTA) matches with the result the audience expects to see on the receiving end. For example, when showcasing a recent wrapping project or Fleet branding job, the link for the CTA should take the customer to a landing page where they can view and read up on the case study. Don’t forget to include a way for them to contact you to discuss or find out more about branding their own vehicles. MONITORING AND ANALYTICS Once your ads are live, monitoring their performance is crucial. Meta provides detailed analytics, allowing your team to track key metrics like click-through rate (CTR), conversion rate, landing page views and return on ad spend (ROAS). Regularly review these metrics and make adjustments to optimise your campaigns for better results. SCALING AND GROWTH As your business grows, and the goals shift, you can scale, and adjust your Meta advertising efforts to match. Experiment with new audiences, ad formats, budgets and campaign objectives to expand your reach and market share. Stay adaptable and continue learning what works for your business.
CASS THEODORE is a digital marketer and Founding Director of That Mrkg agency who specialises in strategic performance marketing with over 10 years of experience. She is a highly creative marketer who creates targeted and effective marketing campaigns, with expertise in strategic marketing and social ads. Cass has a proven track record of driving significant increases in website traffic, lead generation, and revenue growth for her clients. www.thatmrkg.com
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DENISE KIRBY
Photo Credit: Alfonso Navarro (Unsplash)
Why sustainability in business is vital in 2023 Sustainability is being championed everywhere you look. Advertising is full of brands promoting their environmental initiatives, and the media regularly reports on the global impact of climate change and plastic waste. Sustainability has become a hot topic that businesses must pay attention to. While we would all agree that we don’t want to destroy the planet, not everyone agrees on the extent of the problem or the solution. Some people think that global warming and climate change are natural cyclical events or other environmental issues, like plastic pollution, are overstated or that it is a problem for manufacturers and big businesses to address.
Plastic pollution and microplastics have infiltrated all levels of the ecosystem. Covid has highlighted our vulnerability to imbalances in nature. During lockdown periods and reduced activity, we saw some ecosystems flourish in the absence of our pollution.
Sustainability is a value, and just like any value, it will not be shared by everyone. What is undeniable, though, is regardless of where you sit on the sustainability spectrum, in 2023, sustainability is a crucial business strategy for remaining competitive and relevant.
All this has led to people being much more conscious and concerned about the impact of human activity on the world. This trend is strongest amongst millennials and GEN Z. These are the generations of the future, and the fact that the environment plays such an essential role in their thinking confirms that sustainability is far from a short-lived trend.
Environmental concerns are no longer the domain of fringe group activists or “greenies”. Today, it has become a mainstream consideration. Countries are collaborating for climate action. Governments are introducing regulations to manage emissions and waste. Sustainability is becoming increasingly mandatory.
What is essential from a business perspective is that numerous studies are showing that consumer behaviour is heavily influenced by ethical concerns around products and services, to the point where many consumers will not support brands or products that do not align with their values.
Over the last few years, the effects of our destructive relationship with nature have become more than evident. We have seen the loss of numerous wild animals and plants in record numbers. Extreme weather events have devastated wildlife, farming and communities.
With consumers, in effect, putting their money where their values are, it makes sense that businesses are also keen to be sustainable and to promote their environmental credentials to make themselves more attractive and accessible to their target audience.
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DENISE KIRBY
Photo Credit: Heidi Fin (Unsplash)
Sustainability is now an incredibly powerful marketing tool. Companies use it to add value to their brand, gain an advantage over competitors, and even command more premium prices. Beyond saving the planet, being sustainable has a distinct commercial advantage. Like any business, the sign and print industry must evolve to meet customers’ needs. Right now, we are servicing companies and brands who are communicating a commitment to sustainability, but we are supplying them with materials that simply do not align with these messages. Increasingly, your customers will be looking further down their supply chains and wanting to know what the businesses they are dealing with are offering to help them achieve their sustainability goals. Every business needs a plan and to consider its stance on sustainability. It may seem overwhelming and challenging to know where to start, but there are some simple first steps you can take:
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Keep up with your customers who are going green
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Take the initiative and talk to your customers about their sustainability goals
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Liaise with your suppliers and understand what materials are available
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Design sustainability in
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Look at where you can reduce your waste,
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Look at ways to reduce your carbon emissions
Sustainability is not a short-term trend. It will only continue to grow and become an integral part of doing business. Business is all about servicing the needs of your customers and supplying solutions. By taking the time to look at your own sustainability goals, you can help your customers achieve theirs. Photo Credit: Evie Calder(Unsplash)
DENISE KIRBY has over 27 years’ experience supplying self-adhesive media to the sign and print industry. Initially starting out in the family business as a distributor, she went on to work for leading self-adhesive manufacturers in marketing, business development and product management roles across Australia and New Zealand. She now has her own business, Kirbyco, which develops and supplies eco-friendly, recyclable and sustainable print media, and created ZERO, a product stewardship scheme which recycles end of life printed media. Denise is highly passionate about the industry and enjoys writing about applications, opportunities and new developments in print and signage. Her goal is to inspire people to explore new creative, functional and sustainable opportunities in print as well as educating the industry on products, trends and innovations.
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The Secret to Understanding Your Business Numbers and Accurately Predicting Your Financial Future Anytime is a great time to understand how well your business is performing for the year to date and how well you’re tracking against targets. A ‘Financial Roadmap’ will help improve profit and cash flow by ensuring funds are available to spend on developing new products and services, marketing, sales, operations, customer service and staff. To grow a business, you must have funds available at the right time. The way to develop a financial roadmap is to have a Budget and a Cash Flow Forecast. Here’s the difference between the two: • A Budget is a financial plan - what you’re going to sell - what it’s going to cost, and what overheads you’re likely to incur. It also includes finance costs such as interest. The budget sets out how much profit or loss the business is planning to make, usually monthly. • A Cash Flow Forecast is a plan of when the cash will flow into and out of the business. It’s important to have both because a
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budget may show that you’re going to make a profit, but customers take time to pay, and suppliers require payment, often before customers have paid you. It’s vital to plot this all out in black and white so that you can see where the ‘peaks and troughs’ are likely to occur and plan how you’re going to manage them. A budget may be required by lenders and only done for that purpose, but do one for yourself. It provides a fantastic financial roadmap to help clarify what everyone needs to work towards. People often say, “I can’t do a budget because I don’t know how much I’m going to sell”. This is a reasonable enough statement, but it shouldn’t put you off developing a budget with your best estimates. The best way to start a budget is to work out your ‘break-even point’.
Photo Credit: Scott Graham (Unsplash)
SUE HIRST
SUE HIRST
The break-even point helps you to work out how much you need to sell to make neither a profit nor a loss, i.e., a zero result. Obviously, this isn’t what you’re in business for, but it will give you targets to work towards to avoid losses. To work out your ‘break-even point’, begin with overheads, i.e., fixed expenses incurred whether you sell anything or not, such as rent, permanent staff wages, equipment leases, etc. You then need to know what your gross margin is on sales. Gross margin is the percentage made on sales after direct costs of your product or service, such as the cost of the product or labour and materials on jobs. For example, if you know that products or jobs cost you 40 per cent (on average) of your sale price, that means you’ve got a 60 per cent gross margin left to cover fixed expenses. If yearly fixed expenses are $600,000.00, you will need to sell $1,000,000 to break even. Example Calculation: Monthly Fixed Expenses
=
$50,000.00
Cost of Goods percentage
=
40 per cent
Gross Margin
=
60 per cent
Break Event Amount =
Monthly Fixed Expenses Gross Profit Margin
The Cash Flow includes items such as tax, repayment of loans and dividends, which aren’t included in the Budget. By doing this forecast, you can see what your closing bank balance for each month will be and where you might experience ‘peaks and troughs’.
By doing this, you can approach lenders with a clear picture of requirements rather than rushing in ‘cap in hand’ begging for help to cover an unexpected shortfall.
Once you know your ‘breakeven’ sales figure, you can use this as a basis for budgeting by entering the monthly figures into a spreadsheet and playing around with increasing and decreasing the monthly sales to see what would be the impact of changes.
CF0-ON-CALL
The Cash Flow Forecast is similar to the budget but looks at the situation from a cash perspective rather than a profit one. Begin with your opening bank balance, then plot monthly what income you expect to receive, based on when and how much customers pay, against what you expect to pay out, based on fixed monthly expenses and amounts owed to suppliers.
Once you know the amount of the ‘peaks and troughs, ’ you can play around with a spreadsheet to work out how to retain a positive bank balance or when you need funds to cover a shortfall.
$50,000.00 divided by 60 per cent = $83,333.33
SUE HIRST
You could also work it backwards to calculate what profit you desire and what you need to sell to achieve the result, or if you can find ways to reduce direct costs, how much impact that could have on profit.
Both financial tools will help you to sleep easier at night and be able to plan for the best or worst in your business. To get started, download our eBook 9 Smart Strategies To Set Your Financial Roadmap http://bit.ly/3KBofB5
CFO-ON-CALL is a team of Financial and Business Advisors who work with open-minded people committed to business growth and achieving success. For a no obligation FREE chat about your profit growth opportunities please call us on 1300 36 24 36 or visit www.CFOonCall.com.au
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