3 concept REDESIGN 2018
FOCUS & GOALS Brand Recognition
When a customer walks through your doors, they need to be able to easily identify who works there. So we are focusing on making your employees identifiable by the choice of colors and placements of the logo.
Functionality & Comfort
An employee needs to be focused on their job, not concerned about the fit of their shirt. We put a lot of focus and attention to the fabric choices so the employee will be comfortable performing his or her daily tasks.
Fresh Look
When your customers walk through your doors, the first thing you want them to notice is the new fresh look of your employees. So we have included some different concepts that will bring a fresh look to the Stop and Shop brand.
- Branding -
Upscale Modern Crisp
1
- Classic Clean light grey
lime green
charcoal
black
*employees identifiable by single color grey theme and simplified lime green trims
- Classic Clean Associate:
Manager:
Pharmacist:
55/45 stain release polyester/cotton
100% snag resistant polyester
65/35 polyester/cotton
- Classic Clean Curbside:
Check it: icon:
Chef Coat: icon:
65/35 polyester/cotton
100% snag resistant polyester
100% snag resistant polyester
- Classic Clean Apron:
Jacket:
Hats:
cotton twill
65/35 polyester/cotton
polyester microfleece
Classic Clean
2
- Color Pop Performance kiwi strawberry
dijon pumpkin
Fresh
Bright
Playful
black
*employees identifiable by bold colors that differentiate positions
- Color Pop Performance Associate:
100% performance polyester
Manager:
Pharmacist:
100% performance polyester
65/35 polyester/cotton
- Color Pop Performance Curbside:
Check it:
Chef Coat:
65/35 polyester/cotton cotton/polyester
cotton/polyester
- Color Pop Performance Apron:
Jacket:
Hats:
100% polyester
polyester microfleece 65/35 polyester/cotton
Color Pop
- Tranquil Teals & Trends -
Calming
Creative
Notable
3
Cream
indigo
tranquil teal
Warm Grey
*employees identifiable by bold blue theme and oversized color logos
- Tranquil Teals & Trends Associate:
Manager:
Pharmacist:
55/45 non iron polyester/cotton
100% polyester cotton touch
65/35 polyester/cotton
- Tranquil Teals & Trends Curbside:
Check it:
Chef Coat:
K
EC
CH IT
E
D
SI
RB
CU
65/35 polyester/cotton
100% polyester cotton touch
100% polyester cotton touch
- Tranquil Teals & Trends Apron:
Jacket:
Hats:
cotton twill
65/35 polyester/cotton
polyester microfleece
Trends