Smashburger Design Layout

Page 1

REDESIGN 2018


FOCUS & GOALS Customized Fashion

With so many options to customize your burgers, we want to provide that same flexibility with your branded apparel. Our design focus leads with unique and off the cuff ways to customize your program while keeping the integrity of your brand and culture. You will see creative ways to incorporate your new branding through custom trims, icons and emerging fabrications.

Performance & Innovation

We are seeing a shift in uniform fashion from basic active wear fabrics towards the “athleisure” look especially when it comes to millennials. This look incorporates performance fabrics that have moisture wick and wrinkle resist components with a casual comfort style which you will see with heather fabrics, roll sleeve and stitch label applique’s.

Function & Purpose

Alongside the performance aspect of this collection, stretch and comfort are a main focus in the types of fabrics introduced. From forgiving tee’s to stretch incorporated Chef shirts, our goal is to make your employees look and feel great at work.


Direction

Custom

Fashionable


Custom Trims woven mini logo patches with merrowed edge

interior neck screen prints

contrast sublimated heather logo fabric

contrast sublimated heather logo pocket

printed grosgrain taping with repeat logo

woven top stitch label


Performance Short Sleeve Tees contrast neck and custom neck taping 100% polyester

woven mini patch on bicep

woven label on bottom hem

contrast neck and sleeves with mini screen print on front chest and large back print


Roll-Up Performance Tees custom neck print with large front logo and small center back neck logo

roll up to a short sleeve

tab and button for convertible closure

roll down to a 3/4 sleeve

custom neck taping and chest logo with large back print


embroidered logo on bicep

Classic Chef Coat contrast collar fabric

custom sublimated contrast fabric collar

custom taping on center front


custom interior neck print and sublimated logo pocket

Stretch Woven Chef Shirts large back logo print

woven patch on contrast collar edge and bicep embroidery

red center front buttons


Managers Polo


Hats



Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.