Cattle Concepts November Issue #15 by Illinois Beef

NOVEMBER 15, 2023

devin@illinoisbeef.com

I LLI NOI S B E E F

#15

CAT TLE CONCEPTS

MONTHLY N E WS

E- N E W S L E T T E R

| ILLINOIS BEEF ASSOCIATION | SPRINGFIELD, ILLINOIS | WWW.ILLINOISBEEF.COM |

Market Report

Seedstock Report

Greenville Livestock Auction November 11, 2023 Total: 332 Feeder: 0 (0.0%) Replacement: 332 (100.0%) Trade: Special Stock Sale - active trade, good demand

Upcoming Sales

Fairview Sale Barn November 10, 2023 Total: 802 Feeder: 802 (100.0%) Replacement: 0 (0.0%) Trade: Active trade and moderate demand United Producers November 7, 2023 Total: Breeding: Slaughter: Feeder: Comments:

256 0 (0.0%) 166 (64.8%) 90 (35.2%) -

Illinois Weekly Summary November 13, 2023 Total: 2,076 Feeder: 802 (38.6%) Slaughter: 765 (36.8%) Replacement: 509 (24.5%) SALES REPORTS SOURCED FROM USDA AGRICULTURAL MARKETING SERVICES

BEEF CHECKOFF

Norman/Gladewater & Friends Angus Sale Sidell, IL 11.18.23 Rudow Family Cattle “Regret Free” Female Sale Pana, IL 11.18.23 Divas & Donors Dixon, IL 11.24.23 Rutledge Farms 40th Annual Production Sale Farmer City, IL 11.25.23 Dameron Angus Annual Fall Production Sale Lexington, IL 11.25.23 Campbell Angus Best Kept Secret Sale Carthage, IL 12.2.23 Cattlemen’s Choice Fall Harvest Sale Shelbyville, IL 12.3.23 Fruling Farms Online Angus Heifer Sale SC Online 12.3.23 Timbercrest Land & Cattle Bred Sale SC Online 12.14.23 Moore Land & Cattle Fourth Annual Production Sale Jerseyville, IL 12.16.23 Lampe & Frost Online Female Sale SC Online 12.17.23 SEND SALES REPORTS AND UPCOMING SALE INFORMATION TO DEVIN@ILLINOISBEEF.COM

UNDERSTANDING WHAT YOUR DOLLAR DOES FOR THE ILLINOIS BEEF INDUSTRY by Devin Bollman

As a beef producer, your focus day in and day out is producing a safe, high-quality beef product. Whether that product ends up on your plate, your neighbor’s plate, or even someone across the state’s plate – you are providing one of the top protein sources for families and consumers in today’s world. As a beef council, we are driving the demand for beef through the promotion of beef consumption, research and educating consumers with resources provided by your checkoff dollar so you can focus on your day to day – being a beef producer. he beef checkoff is a national, producer-funded program, initiated by beef producers in 1988 with four tenets: 1) All producers and importers pay $1/ head every time a beef animal is sold throughout its lifetime. 2) State Beef Councils (such as Illinois Beef Association) collect the dollar and submit half to the national Beef Checkoff program, and determine how the remaining 50 cents is utilized within the state 3) All national Checkoff-funded programs are budgeted and evaluated by the producer-volunteer organization, the

LOOKING FORWARD

Cattlemen’s Beef Board (CBB). 4) CBB members are nominated by producer organizations within their state and appointed by the U.S. Secretary of Agriculture Beyond the national Checkoff dollar, Illinois has an additional state Checkoff of 50 cents. This allows Illinois to have access to a dollar per head of beef cattle sold each time in its lifetime. So where are those funds going, and what does it mean to you as a beef producer contributing to the beef checkoff? As Illinois’ state beef council, IBA uses your checkoff investment to drive the demand for beef amongst consumers. We do this across the state, through digital marketing platforms and e-commerce promotions, as well as in-person events where we can showcase beef. We also focus on educational resources for youth and adult audiences, which increases awareness and informs consumers about the value of beef in a daily diet. It is all designed to increase retail sales of beef and build consumer loyalty to our Illinois farm-raised beef product. With inflation, it is no surprise that cost

and value is a huge driver of consumer shopping habits – we are seeing it on our farms through the production side, and consumers are seeing it in the grocery stores and retail markets on the product side. Consumers are trying to find ways to stretch their dollar and we are finding ways to stretch yours too. Recently, we were able to partake in a partnership with NCBA and other Checkoff boards from surrounding state beef councils, this expanded retail beef promotion to nearly 265,00 non-farm households, increasing beef sales by 18%. This specific campaign engagement gave us a $157 return of beef sales for every $1 of Checkoff funds we spent. The Beef Checkoff Increases red meat sales, promotes beef as a staple in consumers menus, and educates them on beef production, nutrition, and quality, so they are making the best choices just like you are on your farm. This is why it matters to you, as a beef producer. Your checkoff investment is supporting promotion, research and education, that all comes back to why you wake up and do what you do every day – raise beef cattle.

Association News Beef Quality Assurance Training Join us for one of the six Beef Quality Assurance Trainings this winter! BQA Meetings are free to current IBA members and include dinner. Non-members will incur a $20 registration fee. You can register online at https://www.illinoisbeef.com/programsevents/bqa/bqa-registration Teutopolis, IL American Legion Post 924 Tuesday, November 28, 2023

Champaign, IL Champaign County Farm Bureau Wednesday, November 29, 2023

Carthage, IL Carthage Livestock, Inc. Thursday, November 30, 2023

Cambridge, IL The Black Ridge Tuesday, December 5, 2023

Freeport, IL Stephenson Co. Farm Bureau Thursday, December 7, 2023

Fairview, IL Fairview Sale Barn Monday, December 11, 2023

Princeton, IL Bureau County U o I Extension Office Tuesday, December 12, 2023