Media Solutions
Who We Are
The Illinois Beef Association is the state’s leading trade organization for cattle farmers. The Illinois cattle industry thrives on multi-generational family farms. The farmers and cattle producers of the Illinois Beef Association serve as stewards of the livestock, land, and environment entrusted to them. The IBA is a network of passionate people working together to produce high quality beef.
IBA’s membership consists of over members and represents state breed and industry partners. IBA works to serve its members, promote the viability of the beef industry in Illinois, and build demand for beef through education, communication and marketing.
Illinois Beef
Frequency: Bi-monthly (6 issues/year)
Average Mailed/Issue: 1,500+ (also given away at events)
Audience: IBA members, allied industry and product representatives, industry stakeholders and thought leaders
Illinois Beef is published for Illinois cattlemen represented by all aspects of the beef industry. Timely articles and editorial columns provide readers with information to help them make sound management and marketing decisions.
Illinois Beef is distributed to a targeted and influential audience looking for great cattle and great products.
ISSUES2024 S S I
IBA News
Regular Features
Profiles
Policy & Issues • Events
Editorial Calendar
January/February
Deadline: Dec. 15
*Expanded Circulation*
Illinois Beef Expo Information & Sale Advertising
IPT Bull Sale Consignor & Junior Profile Features
Spring Policy Issues
Checkoff: Upcoming Year & Previous Year Review
March/April
Deadline: Feb. 15
NCBA Convention/Cattle Industry Updates
Illinois Beef Expo Results
Points Program Feature
Checkoff: Programs, Spring Recipes, Value of Beef
May/June
Deadline: April 15
Prominent Issues
Legacy Producer Feature
Annual Meeting Advertising
Checkoff: May Beef Month Special Edition
July/August
Deadline: June 15
*Expanded Circulation*
Annual Meeting & Summer Events Recap
Two IBA Award Winner Features
Checkoff: Celebrating Summer Grilling
September/October
Deadline: Aug. 15
Illinois State Fair Summary
Two IBA Award Winner Features
Checkoff: Programs/Branding Impact of the Checkoff
November/December
Deadline: Oct. 15
Membership Guide
Two IBA Award Winner Features
Management/Commercial Features
Checkoff: Holiday Traditions & Recipes
Membership Directory
Deadline: June. 15
Shipped with the July/August issue
*Expanded circulation issues are also sent to all individual junior member households.
Advertising Rates
IBA Producer Member Rates
Space B&W 2-color 4-color
Full page
2/3 page
1/2 page
$540 $820 $940
$420 $700 $820
$310 $590 $710
1/3 page $235 $515 $635
1/4 page $180 $460 $580
Premium Positions (IBA Members) $1,140
Back Cover, Inside Back Cover, Inside Front Cover
Membership Directory Ads
Full Page - $500 Half Page - $250
Full Page: 8” x 10.75”
2/3 Page: Horizontal - 7” x 6.5” Vertical - 4.7” x 9.75”
1/2 Page: Horizontal - 7” x 4.7” Vertical - 3.3” x 9.75”
1/3 Page: Horizontal - 7” x 3.25” Vertical - 9.75” x 2.4”
1/4 Page: 3.3” x 4.7”
Business Card Ad: 2.2” x 1.5”
Page Size: 8” x 10.75”
Rates
page
2/3 page $570 $945 $1,110
1/2 page $420 $800 $960
1/3 page $320 $700 $860
1/4 page $245 $620 $785
Business Card Ads
$180 (6 issues) / $40 per issue - billed yearly
Digital Ad Package
Type Rate
All digital ads are required to have E-Blast $300 TEN business days of lead time. Facebook $300 Advertisers are given two rounds of changes before publishing.
Dimensions
Bleed ads need .125” over on all sides
Accepted Formats: Adobe PDF, TIFF, EPS, or JPEG saved at a minimum of 300 dpi resolution
Membership Directory Full Page: 5.75” X 8.75”
Membership Directory 1/2 Page: 4.5” X 3.6”
Free ad layout/design for all advertisers Advertising rates are discounted for year-long contracts
Cattle Concepts E-Newsletter
Cattle Concepts is IBA’s monthly digital newsletter that is shared with the entire membership and subscribers list. The e-newsletter is issued the third Wednesday of every month, with 2-3 Special Editions per year. Cattle Concepts consists of four regular columns – Market Report, Seedstock Report, Looking Forward and a feature article — plus two rotating columns — Producer Events and Association News.
Monthly Issue Dates (third Wednesday) and Advertising Deadlines (first Wednesday)
January 15 (deadline January 1)
February 19 (deadline February 5)
March 19 (deadline March 5)
April 16 (deadline April 2)
May 21 (deadline May 7)
June 18 (deadline June 4)
July 16 (deadline July 2)
August 20 (deadline August 6)
September 17 (deadline September 3)
October 15 (deadline October 1)
November 19 (deadline November 5)
December 17 (deadline December 3)
Commercial Advertising
Sale Advertising
Producer members can promote sales in the Upcoming Sales section of the Seedstock Report, free of charge and may include operation name, sale title, location (town or online sale platform) and date.
Type of Operation
Producer Membership Type
Packages
One-Issue Digital Package $750/issue
Your ad in E-Blast, Facebook Post and E-Newsletter(Full Ad) form.
Event Advertisement Package $1,600/issue
One full-page 4-color magazine ad, E-blast, Facebook post and E-Newsletter Space (Banner Ad).
Mini Event Package(IBA Members Only) $1,200/issue
One full-page 4-color magazine ad and e-blast.
Yearly Mega Magazine(IBA Members Only) $5,250/year
Six full-page 4-color advertisements in Illinois Beef.
Facebook Package $750
Three Facebook posts on the IBA Facebook page.
E-Blast Package $500
Two E-Blasts to the IBA email list.
E-Newsletter Package A $350
Three banner ads(three seperate issues) displayed on IBA’s monthly newsletter.
E-Newsletter Package B $500
Three full ads(three seperate issues) displayed on IBA’s monthly newsletter.
Contact Us
For all Illinois Beef advertising inquiries please reach out to Olivia Hoots at olivia@illinoisbeef.com, or by calling (217) 787-4280.
We are willing and ready to serve beef producers and industry partners through the designing and placement of advertising in Illinois Beef and digital outlets as well. Please reach out with any questions or to build a customized package.
