Honduras the future logistics epicenter, uniting the Atlantic with the Pacific, promoting the development of Central America
Located in the center of the Central American isthmus.
The Republic of Honduras is the second largest country in the region. It is the most mountainous country in Central America, with two thirds of the territory above three hundred meters of altitude. America, Bay islands, second largest coral reef in the world, place of the whale shark, and black iguana, second largest lung of the planet, copan ruins, Mayan culture, Lancetilla botanical garden, largest botanical garden in Central America, Colonial structures, Variety of cultures, races or ethnic groups.
Tourism in Honduras has been consolidating as a relevant sector of the national economy, representing, in recent years, around 6.5% of GDP and generating 208 thousand jobs.
Honduras has many characteristics that make it attractive to international and domestic investors: the close proximity to U.S. markets, legal protections and low tariffs provided under the Dominican Republic-Central American Free
Trade Agreement (CAFTA-DR), a skilled labor pool with wellorganized labor unions, a rich endowment of natural resources, and productive agricultural zones
Foreign Direct Investment in Honduras increased by 351.0 USD Million in the fourth quarter of 2024. Foreign Direct Investment in Honduras 254.8 USD Million from 2004 until 2023 averaged increase 37.7%.
In Honduras, foreign direct investment (FDI) is regulated through the Law for the Promotion and Protection of Investments of 2011 and its regulations of 2014. These receive the same treatment as local investments and seek to facilitate and guarantee the entry of both domestic and foreign investment. The FDI has grown considerably in the last five years: from 2019 to 2023, the total increase has exceeded 73%.
Official name: Republica de Honduras
President: Xiomara Castro
Population (2023): 10.7 Million
Population growth (annual %): 1.53
Capital: Tegucigalpá
Government seat: Tegucigalpa
Surface: 112 777 km²
GDP per capita (current US$): 7.656 USD
Official languages: Spanish, Garífuna, Miskito, Criollo Bahiano, Sumo, Tolupán, Pechi, Lenca, Maya Chortí, Náhuatl,
Currency: Lempira L (HNL)
Human Development Index: 0.624
Héctor Manuel Zelaya is the second son of the ZelayaCastro dynasty, composed of President Xiomara Castro and her husband, former President Manuel Zelaya Rosales. Héctor Zelaya is currently the private secretary of the presidency and executive president of the National Commission of the Interoceanic Railroad (Confi).
Honduras has presented a sustained GDP growth in recent years and continues to be one of the highest in the region in addition to a huge economic, agricultural and tourism development that aims to be enhanced with the megaproject: “The interoceanic railroad”, is now under the sights of Xiomara Castro’s government as an alternative for maritime transportation between the Pacific and Atlantic oceans.
According to Honduran government projections, up to 10,000 containers could be moved from the port of Amapala, in the south of the country, to Puerto Castilla, located in Colon, in the Honduran Caribbean.
The interest in financing the project has attracted the attention of several international players, according to the Honduran government: the United States, China, Italy, Spain, Japan, South Korea and Qatar, which is why the country expects the project to begin son.
Hector Zelaya Private secretary to the presidency HONDURAS
The country is in an enviable geographical position, there are many possibilities for the country’s industry to grow and we can promote Honduran products
The real GDP of the Honduran economy grew by approximately 3.5 percent in 2023, showing a deceleration from the 4 percent recorded in 2022. This slower growth is partly explained by reduced demand for textiles in the United States. Sustained growth in remittances and credit supported household consumption and investment, partially offsetting the drop in exports.
It is estimated that there are around 450 artisanal and semiindustrial dairy companies in the Honduran dairy sector, of which a smaller number export to the United States and others are in the process of preparation, undergoing inspections and obtaining licenses and certificates. Companies wishing to export food to the U.S. market must have food safety system certification.
The U.S. market is crucial for Agroalimentos de Olancho, especially because of the large migrant population that demands nostalgic dairy products. We have DUNS registration in the United States, which allows us to access federal contracts, financing and new market opportunities in the US.
Our company has invested in infrastructure and processing equipment, improving our production capacity and product quality, reflecting our
“The businessmen invite you to trust in the enormous potential that Honduras has to offer”
Agroalimentos de Olancho is a processing and marketing company of quality milk and dairy products, founded in 2017 by the third generation of a family with more than 70 years of tradition in livestock farming. With a B2B wholesale commercial focus, our main production lines include cheeses, cheeses and creams. We stand out for our commitment to quality and tradition in dairy processing, using milk without substitute products.
commitment to best business practices and international standards.
As an entrepreneurial woman, I believe in the enormous potential that Honduras has. I want current and future generations to live in and invest in the country to make it a prosperous nation.
Honduras has great potential in sustainable agribusiness, especially in the milk and dairy
Cesar Elvir General Manager MICROENVASES
processing sector. Future prospects include opportunities in the diversification of value-added products with high standards of quality and competitiveness. It is important to capitalize on the free trade agreements signed to seek new export opportunities.
Microenvases is a formidable company with a 25-year history as an innovative company in Honduras, which has transcended regional markets by selling specialized products such as packaging to major transnational companies in 18 countries in the region. is a company, recognized by its clients, important companies in the fast food industry and bottlers.
range of packaging products, mainly in recyclable cardboard, to serve the thousands of growing companies that still do not have the critical mass of volume of customers to customize their packaging.
As a leading company in the distribution of products we have a very high expectation of the market in Honduras, imports have increased at an accelerated rate of up to 4.5% in the last year. We have a very positive expectation about the investments made by the current government for private enterprise, the future for business is very encouraging.
The company started with Mr. Kafie, may he rest in peace, and his cousin Mr. Simon, they began selling products on bicycles
We compete in the international packaging market, under the “We need to improve the business climate, exploit the country more as an interesting destination for foreign investment”
highest standards of quality and safety in our products. We are ISO 9001 and HACCAP certified, which makes us an excellent strategic partner for companies looking to take advantage of near shoring and lower their production costs.
We have specialized in serving fast food franchises in growth and beverage bottlers anywhere in our region of influence, companies looking to create their local identity or brand and want to stop using generic packaging, which do not bring benefits of recognition.
We are looking for new distributors in the USA and Mexico, to offer our new and wide
brought from El Salvador, Guatemala and Costa Rica, products of the Clover Brand, Kerns from the United States, Pozuelo from Costa Rica and Ceteco Milk, which was originally imported from Holland, with these four brands the company started in 1956.
We have a wide portfolio of clients , then there are supermarkets and independent supermarkets, convenience centers among them, but we also supply the informal market where there is a variety of clients..
Manuel Álvarez Marketing Manager CODIS
Vivienda
In 2022, real GDP will grow
4.5% year-on-year, following a -9% drop in 2020, and a 12.5% recovery in 2021, due to the recovery of economic activity supported by the vaccination process, as well as higher external demand from major trading partners, and an increase in domestic demand, reflected in high levels of consumption and private investment.
The Central Bank’s forecasts estimate Honduran economic growth of 3.5% in 2023 and 4% in 2024. During the first half of 2023, the national economy showed a resilient performance by registering a 2.9% accumulated growth and 4.8% year-on-year growth according to the IMAE, compared to the first six months of 2022, despite the international economic slowdown and the low external demand of the main trading partners. In 2023, the Honduran authorities and the IMF have reached a 36-month agreement to access approximately $380M to finance Honduras’ economic reform
The production and export of shrimp (prawns in European terms) and tilapia (a local species of river fish) is important, with large aquaculture facilities in the southern part of the country. livestock farming generates more than 400,000 jobs annually, accounting for 36% of the economically active population. However, the sector faces crucial challenges, especially in terms of its environmental and climate impact.
September 19th, 2023. The livestock sector, a fundamental pillar of the Honduran economy, is about to undergo a major transformation to achieve greater productivity and profitability, while reducing its carbon emissions.
According to data from the Honduran environmental authority, cattle ranching is believed to be responsible for approximately 9% of total greenhouse gas emissions in the country, a problem that could be aggravated by the extensive
Luis Gustavo Mancía Vicepresident MEGA DISTRIBUIDORA AVICOLA
resilient and profitable pathway, thus contributing to the Nationally Determined Contribution (NDC) targets as part of the Paris Agreement and the Sustainable Development Goals (SDGs).
Honduras is one of the largest egg producers in Central America. Egg production in Honduras is estimated at approximately 3.6 million eggs per day.
worldwide have achieved. With this recognition we set a milestone at the level of international suppliers of both machinery and genetic house and in our trade relations with producers in other countries.
Mega Distribuidora Avícola stands out for its unique business model in Central America, which has managed to transcend time and remain strong for more than two decades. In the region, the company is a benchmark because there are trained, innovative producers with excellent criteria
The United States is our main supplier of raw material; in three days we receive the peanuts and soybeans to feed our poultry. In terms of technology, we know that they are a world power. The opening that we can have with the U.S. market will depend on our short, medium and long term objectives. There is a great need to feed the world and that country represents an opportunity for us since we are geographically close to them and they have the purchasing power to buy our products.
As a Mega Distribuidora we also envision exporting to Europe and Asia because we policies.
The Central Bank of Honduras foresees a good performance of the Honduran economy in 2023, projecting growth rates in the range of 3.5% to 4.0%, supported by the evolution of private consumption supported by wage adjustments, favorable behavior of family remittances and credit growth, as well as improved Public Investment directed mainly to programs and projects in the energy sector,
The primary sector employs 36.6% of the active population and represents 12.2% of GDP. Beef production has been declining in recent years until it has been limited to supplying the domestic market and has been replaced mainly by chicken production. There is a traditional production of dairy products (particularly milk and fresh and aged cheeses), which is partly exported to neighboring countries.
livestock management still practiced by a large number of producer families, which has consequences such as pasture degradation and deforestation, due to expansion without sustainable planning.
As a way to contribute to overcoming these challenges, the project Transforming the Honduran livestock sector into a low-carbon economy (MAF-Ganadería-HN) will be implemented with the financial support of the Mitigation Action Facility (formerly the NAMA Facility), a financing fund of the governments of Germany, England, Denmark and the European Union.
The project is designed to promote a productive but lowcarbon livestock sector. The project has the overall outcome of transforming the livestock sector towards a low-carbon,
The company was formed on November 11, 2002 by six Honduran and Salvadoran poultry producers called INCOCA, Grupo Granja Santa Rosa, Huevos El Granjero of El Salvador and three other producers. The main
“As a company, we directly benefit some 5,000 people and indirectly some 15,000 people throughout the chain, from the production, marketing and distribution of our products.”
objective of this alliance was to regulate the egg market and its purchase and sale price in Honduras.
In 2003 the company was still in the process of establishing and integrating work with the different sectors because we were seen as a monopoly, but in reality Mega Distribuidora was a company integrated by six poultry producers and independent producers, which amounted to about 200 people and a production supply of 45% to the market.
In 2020 one of our farms received a recognition by the genetic house that only seven companies
have the experience and quality guaranteed in our products. The poultry world today is a financial world that is revolutionizing the world economy.
Honduras is a country with a lot of potential, it is a five star country as it appears on its flag. It has a diverse climate and if we divide the country geographically into four cardinal points, there are four very different regions in terms of gastronomy, tourism, economy and human quality that are not found in other countries. All Honduran men and women should return to the country and contribute their experiences to develop it.
“NAMA Transforming the Honduran livestock sector to contribute to a low-carbon economy”
The United States is Honduras main trading partner, followed by Central America and the EU. The geographical distribution of merchandise exports shows the following structure: the U.S. is the main client, with 32.9% of its export share and a total of $2.010 billion (2022). Among the main exported products are bananas, coffee, gold, pulses and vegetables.
In 2022, Central American countries are the second largest destination for Honduran exports with a 30% share, followed by the European Union with a share of 30%, Guatemala, El Salvador and Nicaragua are the main markets in the Region to which metals and their manufactures, paper and cardboard and palm oil are exported. Exports to the European Union increased to 19.3%, with coffee, palm oil and shrimp being the main exports. The Netherlands, Germany, Belgium, Italy, France and Spain are the most important EU markets.Spain ranks 16th in the world ranking of Honduras’ client countries, with a share of 1.1%.
for shoe care, what is traditionally known as shoe polishes, we began to export to Costa Rica, Guatemala and then we started to grow, we began to manufacture our own metal containers: cans, lids, bottoms.
We were the manufacturers of such an important brand and we were in charge of the entire Central American territory, over the years we moved forward, manufacturing for Mexico, the United States and the Caribbean,
“In view of the diaspora that Honduras is experiencing, its businessmen are seeking to create opportunities so that the “catracho” does not have to leave the country”
Over the past 50 years, the Honduran economy has experienced a diversification. In addition to traditional banana and coffee exports, the country has developed a secondary economy that includes a variety of industrial sectors.
The industrial sector plays a significant role in the country’s economy making Honduras stand out as a competitor in the manufacturing of products for export. Its contribution to the local economy not only generates jobs but also increases tax revenues.
In addition to its economic contribution, the manufacture of personal care products drives innovation and the development of new products, which can have a positive impact on research and development in Honduras, thus encouraging creativity and investment in the country.
In 2004, the government of the Republic of Honduras distinguished us with the “Presidential Award to the Exporter”.
We started developing products
then SC Johnson bought that brand and it became a global brand, we began to manufacture special products for them in various countries in Asia, Africa, Australia.
We have a hybrid business model: machining for third parties and brand development to become a global company.
We are different because we think globally, in a way. I believe that many of the industries in Honduras manufacture products to sell to the domestic market or they manufacture products thinking in some way of having an intermediate quality that allows them to compete. Obviously we are in a very competitive world, we have to compete against imported products from China, Mexico, Central America.
We distinguish ourselves because we think of creating brands that can compete in any country with a high quality standard, so it is challenging in terms of costs, resources, but we want to create brands to go to Mexico, the United States and be able to compete any day against any multinational.
So, we distinguish ourselves in making high quality products that can compete against anyone.
Health is a fundamental right that the State must guarantee to all Hondurans through access to preventive services and quality medical care. The sense of sight and the state of our eyes is important, because 50% of the information we receive from our environment comes to us through them.
The Hospital, Clínica y Óptica Santa Lucía has the ACHC certification, a significant achievement that positions it as the first in Honduras and the third in Latin America to obtain it. We are the only ones with 13 subspecialties in the visual area in Central America.
We are the only center dedicated to visual health that has all the sub-specialties of ophthalmology, this is an important advantage because the patient who seeks visual health services is attended by the specialist who deserves his case, this is a great advantage in access to visual health.
Another of our achievements is
regions that generate the highest technology in ophthalmology.
I think it is important for women to get involved, because apart from having knowledge and intellectuality, women have a fundamental and human part which is the heart. Women are the heart of the family and society, so it is important that they also lead in the different sectors of the country.
COMERCEL is a Honduran company founded in 2002 that specializes in electronic equipment and automation for industry. They provide specialized equipment for industrial automation, offering a variety of tools and components for different applications. They are also dedicated to lighting and products for residential use. COMERCEL produces automation solutions for a variety of different applications in industries such as food and beverage, mills, beverage compressors, coffee production, ventilation systems and rotary grinders. Other industries in which they are heavily involved include textiles and mining.
“The rise of women in senior management positions is already a reality, where they are showing their achievements and abilities”
that we are becoming a hospital with a specialty in face and neck, we currently provide care in Otorhinolaryngology and Internal Medicine and soon we will have the specialty of Maxillofacial Surgery.
Recently, we inaugurated new operating rooms under the highest international standards and we are very proud to be a reference hospital for ophthalmology at a regional level.
The Fundación Santa Lucía is something that distinguishes us and we are proud of it because it allows us to bring high-level ophthalmology to patients who cannot afford to pay for a consultation, purchase glasses or pay for a surgical procedure.
We are working on creating new strategic alliances with non-profit associations and on the academic side, with American and European institutions. Currently, we have alliances with international suppliers since we import medical supplies and technological equipment directly from the United States and Europe, the
I believe that we need to support more in the education sector, training of professionals, training of technicians by offering skilled labor. Education is the tool that will propel us to obtain the orderly development we long for as a country, not forgetting the basis of our education from home, our parents, who instill in us the love for our fellow man, moral values, love for our country, national symbols and love of work.
We were born very small, but with much effort, honesty and transparency over 22 years we have built a solid company, earning the credibility of our suppliers and customers by offering a strong supply of electrical products to the national demand.
We are distinguished by innovation, we always have alternatives with new products and cutting-edge brands always ensuring quality, that is where our slogan “Alternative Technological Solutions” comes from. The USA is the main trading partner of Honduras and also of Comercel.
Dr María Cristina de Handal General Manager HOSPITAL SANTA LUCÍA
Fuad Handal President QUIMICAS HANDAL
Carlos Morales & Family General Manager COMERCEL
SOURCE:National Investment Council Honduras.
Internationally
there is always the idea of expanding our services in the United States in various ways and also to other countries
Honduras has a privileged location for the development of international trade, each year receives foreign investment in various sectors such as textiles, agribusiness, automotive, etc., as a country has access to the Pacific, Atlantic, three international airports, the highest bilingual population in the region, 7 out of 100 people speak English and the youngest and most skilled Latin American force in Latin America, specifically in telecommunications services, call center and outsourcing, generates 17,000 jobs in the country.
The services sector in Honduras will continue to grow as the opportunites to perform on more projects that exist on the higher segment of the client’s value chain.
are creating teams of talented professionals that are competitive with resources from other regions. But, the best of all is that we building teams that enjoy their work, feel appreciated for their talents, are earning a wage to support their familes, and creating confidence in themselves.
We created “Levanter Academy”. We look for people who have the basic talents and we put them in a ten-week course or ‘bootcamp’ to immerse them in an intense and specialized curriculum in certain areas of technology or business processes that are in high demand. Through this program, we are creating the resources with those specialized and in-demand skills we need to work on the projects that our clients need.
“The key will be to focus on the elements in play in Honduras that can further simplify doing business there”
Today that means working on more projects where qualified skills are called upon to make decisions, analyze information, solve unique business problems. In order to do that you need access to core skills. Now more than ever, thanks to the digital platforms, those skills are more accessible than ever.
Levanter Group Global is a US Based professional services firm that provides consulting, outsourcing and advisory services to clients across several industries in the United States and abroad. These services span projects involving healthcare, business analytics, software engineering & support, language services and core back office fuctions. Our main clients are in the banking industry, insurance , healthcare (hospitals), private enterprise, government and emergency services such as 911, among others.
In the year 2000 we started doing research on how to expand on the scope of outsourcing services
The idea is to continue expanding knowledge and capabilities to provide international services not only to the United States but also to expand the current portfolio of clients in Europe and Asia. I think there is quite a need to partner with companies in Asia, because of the need establish a more convenient base of operation that is close to the United States and we can offer that.
Internationally there is always the idea of expanding our services in the United States in various ways and also to other countries. The key will be to focus on the elements in play in Honduras that can further simplify doing business there.
Just want to say that, in HONDURAS, there are untapped opportunities worth considering. That it is worth visiting the country, not only to do business, but also for the richness as tourism destination, and enjoying the charm and humanity of the Hondurans.
EF English proficiency index (High score for Honduras)
Source: EF Global Site available from LATMA and providing services of increasing value to our global clients by leveraging the high caliber talent and determination of our Honduran professionals.
Our greatest achievement is that we have been able to give access to the talented people in Honduras to participate in significant projects while leveraging leading edge technology and expanding the pool of resources with competitive and in demand skillsets. We
changes. We lawyers have a saying: “The economy moves forward and the law follows”.
The law seeks to regulate the social and economic changes that countries undergo. The legal profession in Honduras has very good professionals. Recently, Honduras was appointed the new Supreme Court of Justice and as a law professional, we expect them to demonstrate their commitment and judicial morals, as well as resolve high impact issues. We want to see the courage of this Court to face these challenges.
Our area of practice has always been intellectual property such as trademarks, patents and technology transfers. As a firm, we have evolved and cover important areas such as tax law, corporate law, alternative dispute resolution and litigation. In the last 25 years
MARIA (Mejia Artificial Intelligence Assistant), an artificial intelligence assistant trained to answer legal questions to users in a humanized way. This tool will be available 24/7, with seven languages, will ensure the confidentiality of information and the protection of personal data in compliance with international standards. Many companies seek to be represented internationally, especially to develop agreements, contracts or collaborations in order to establish foreign alliances.
The United States is our first commercial and strategic partner and the main recipient of our exports, due to the fact that it is a country close to Honduras. The firm has correspondent relationships with many firms in California, New York, Houston, Texas and Florida. Many U.S. businessmen have expressed
“The United States is our first strategic trading partner and the main recipient of our exports, since it is a country
close to Honduras”
through the BMANETWORK System we have expanded the coverage of the firm and currently provide services throughout the Central American region, we have a wide clientele from large companies to entrepreneurs.
I am pleased to announce that, in May 2024, the firm will introduce
The EF English Proficiency Index (EF EPI) attempts to rank countries by the equity of English language skills amongst those adults who took the EF test. It is the product of EF Education First, an international education company, and draws its conclusions from data collected via English tests available for free over the internet.
Honduras is a growing and developing country, not an underdeveloped country. The legal market has to adapt to economic
interest in investing in Honduras and throughout Latin America. Our Honduran migrants are a large part of the labor force who are an honest and hard-working part of the economic development of the United States.
Michael Nasser President LEVANTER GLOBAL
Ricardo Mejía General Manager BUFET MEJÍA Y ASOCIADOS
The evolutiontechnological has had an impact on all spheres of society and has posed a challenge to companies, which have had to adapt in order not to be left behind
There is no doubt that we are in a digital and technological context par excellence. Technological evolution has had an impact on all spheres of society and has presented companies with a challenge to which they have had to adapt in order not to be left behind.
Despite the difficulties of some companies to fit in, technology has brought with it endless advantages and opportunities, and has given rise to new business models, a dream for any investor!
We are also constantly monitoring catastrophic risks and advising our clients to have the appropriate coverages. We are working hard on education, so that people know more about insurance. Another issue we are working on is technology, building technological and insurtech tools to facilitate the management of insurance policies, the handling of claims, etc.
We are also working on the development of new technologies. Additionally, we belong to the company Grupo Nexxis, in which we are founding partners with the main brokers in Central America, including Panama and the Dominican Republic, with this platform we provide service to regional and global accounts.
We are also correspondents of AON, which is one of the largest insurance and reinsurance brokers in the world. As a result of this alliance, we have within our client portfolio the main transnational
Marcelo Pedemonte Lara President MPL SEGUROS
Additionally we belong to Riskco which is a network of brokers that covers Mexico, Central America and South America. With this we are able to provide service throughout LATAM.
We are also complementary because all the companies in the United States that invest in the region, we can provide them with a complete risk management platform for all their property and personal policies for their personnel in all the countries of the region.
The Honduran insurance sector recorded a premium production of L5,123.2 million as of March 31, 2024, a variation of 20.2% with respect to the same period
612.6 million in claims (+2.0% with respect to the same period in 2023), mainly due to the reduction in life and fire insurance claims.
I have been working in the insurance industry for 30 years and have had the opportunity to collaborate with several companies. During this time, I have observed that insurance companies tend to offer medical expenses mainly for access to private clinics, serving some 450,000 to 500,000 people. However, in Honduras we are more than 10 million inhabitants, which leaves a large part of the population without access to adequate health services.
Grupo EPS has been in Honduras
Insurtech is a new term in the insurance market, which comes from the union of two English words: “insurance” and “technology”, that is, the combination of insurance companies and technology.
of 2023, in which L4,261.4 million in premiums were recorded. Sensitizing this indicator with the inflation rate, the sector resulted in a real growth of 15.46%.
5,123.2 million in premiums (+20.2% with respect to the same period in 2023), with the Group Life, Health and Hospitalization and Fire lines contributing most to this growth.
for 11 years, having brought its concept from Colombia. In fact, one of our partners is Colombian and brought with him the primary care structure that exists in the Colombian and Ecuadorian health systems.
The number of Honduran migrants in the US, reaches approximately two million people, which means that there is still a significant gap of approximately 3.5 million people
wealth, as if we were sitting on a gold mine without having exploited it properly.
C.A. Corporation considers it very important to talk to the debtors in order to be the point of balance between the debtor and the companies that hire us, among them, banks, car dealerships, cooperatives, most of the stores that distribute household appliances, insurance companies and telephone service companies.
The first office began operating in the city of Tegucigalpa in 2000 and currently we have five other permanent offices in other major cities in the country such as Comayagua, La Ceiba, San Pedro, Choluteca and Danli the rest of the country is covered by making tours throughout the country.
As an immediate plan in the vision of “CA Corporation” is to found the School of Collections, with the objective of specializing people interested in learning what is related to the collection in its different areas, the school will be available to people who have no work experience or who wish to expand their knowledge, the method that will be used to transmit the teaching will be developed in real time and based on concrete situations, aims that students are able to solve problems in existing circumstances.
who do not receive adequate health care in Honduras. Since last year, we have been working on the design of an app with the objective of serving the population of Honduras.
Honduras is a jewel, a diamond in the rough. I love my homeland. I have visited many countries, but Honduras always holds a special place in my heart. In talking with many people from other places, I often hear that we have a unique
I consider that something very important for business success is the technical and professional updating, as well as communication with people. It has been observed that there is wisdom and great capabilities in individuals who at some point are waiting for a job opportunity. That is why our vision is to be a company that provides opportunities. Currently 90% of the existing competitors in the country are born with the knowledge acquired in Collections
Franklin Sauceda CEO CA CORPORACIÓN
Carlos Velásquez General Manager GRUPO EPS
Participation in the insurance and collections market
Source: Chamber of Insurance Companies
Franklin Sauceda CEO CA CORPORACIÓN
Inflation has been kept under control since 2022 thanks to the restrictive monetary policies applied by the BCH. It notes that the year-on-year rate at the end of 2023 was the lowest in the last three years (5.19%), as a result of lower fuel and electricity prices and lower growth in the prices of certain foodstuffs. These values were also influenced by the evolution of raw material and oil costs.
A downward trend is expected for 2024, within the mediumterm tolerance range established by the BCH (4%±) at the end of 2024 and 2025, in parallel to the containment of international food and fuel prices. The following table shows the most recent results and the outlook for the future.
The banking sector in Honduras has faced a number of significant challenges, from the COVID-19 pandemic to the impacts of hurricanes Eta and Iota. However, despite these events, the banking sector has demonstrated resilience and has made a remarkable recovery. During the pandemic, banks faced a direct impact on their economics and asset quality.
However, through sound management, they have managed to stabilize and improve the quality of their loan portfolio. Nonperforming loans have decreased and a positive trend in asset quality has been observed since the beginning of 2022. In addition, despite the natural disasters that hit the country, commercial
Ing. Ernesto Lardizabal Matamoros General Manager BANCO OCCIDENTE
The banking sector in Honduras has been strengthened. We came out of the pandemic, which was a difficult year for everyone worldwide. We had a downturn at that time since we have been the most liquid bank, however we managed to recover and we learned how to face this type of situation where no one was prepared, the investment at that time was affected for more than six months and it is where financial institutions had to adapt to different measures such as adapting to make our interest rates on loans more flexible, create differentiated payment systems according to the type of debtor and strengthen our savings, a stage that prepared us for the following years and today.
Last year we reached a capital investment ratio of 16, which is quite good in any state. For this 2024 we have a goal of achieving a 12.5, and according to the actions we are taking, we are in a very
“A downward trend is expected for inflation by 2024, within the medium-term tolerance range established by the BCH”
banks have achieved solid growth in assets, loans and deposits. Although there was a sacrifice in terms of liquidity in search of profitability, they have managed to maintain their soundness and capacity to meet the financing needs of the economy.
good position, favorable outcome of achieving this and obtaining the expected result gives us peace of mind, and this is reflected in being able to transmit the bank’s solidity to our clients
We started to increase our
portfolio in a healthy way. So the year 2022 and 2023 was a year of portfolio growth, which has allowed us to see the results this year and last year as well, and our profits have improved.
We are not a specialized bank; we serve almost all types of businesses, although we specialize in small and medium-sized ones. The product of people’s work cannot go only in expenses, it has to be in investment, savings and investment.
We have some clients who sometimes want to see where they can establish themselves and they
“Use the remittances
(90%), and lately we have seen the contribution of many remittances coming from Spain. We are a bank that thinks about our clients and that the money that comes from remittances should be kept in savings accounts, so that they think about their future and not only in the immediate future, make a long term
Family remittances would be above the flows recorded in previous years; however, they would reflect a normalization in their year-onyear growth rate, standing at 3.0% for 2024 and 2025; associated with the expected behavior of the U.S. labor market -the main
wisely, that they should make an investment because otherwise
they will come back in 20, 30 years and they will be just as they left”
analyze where we will operate and then make the decision to follow us. It is not that we are an index, but in some way we have already covered the main cities of the country and the small ones. Most of it comes from the United States
country from which these flows originate-. savings plan and thus be able to have the benefits of the years that many migrants have achieved in the USA and for their relatives in the country
Remittances received in Honduras between January and February 2022 and 2024.
Source: Banco Central de Honduras
Norma de Marrder Owner
MINISTER BUSSINES HOTEL
Tourism in Honduras is a growing tourist destination in the Central American region. Among its main attractions are beaches and islands surrounded by the second largest coral reef in the world. Some of the best diving and snorkeling sites are located off the coast of Honduras. Honduras has several ecological reserves, indigenous cultures, Mayan archeology and colonial cities.
The Roatan Barrier Reef is part of the Mesoamerican Barrier Reef and also known as the Jewel of the Caribbean. It is considered
early ninth century AD. The Plaza of the Hieroglyphic Stairway has a monumental staircase, one of the exceptional structures of the Maya culture. On the 10-meter wide steps, there are more than 1,250 individual glyphs, which constitute the longest known Maya inscription.
Discovering Honduras: a tour of its nine colonial cities, cobblestone streets, buildings with wooden doors and churches that speak of the very important exploitation that the old province of Honduras experienced and in which there are still vestiges of the time when Spain had an important colony in the country.
The colonial cities of Honduras, those places that were founded during the time when Spain had an important colony in the country.
It has incentives in this sector such as the Tourism Free Zones Law and the Tourism Incentives Law.
Several tourism projects have been developed, such as the development of the Bay of Tela, with an investment for the first phase of $15M, the cruise ship pier on the island of Roatan (Mahogany
“Impressive Mayan ruins, paradisiacal beaches, a rich underwater world, national parks full of life and much more await you in Honduras”
the second largest barrier reef in the world after Australia’s Great Barrier Reef.
The barrier reef is home to an incredible underwater diversity with more than 60 species of stony corals, more than 500 species of fish and 350 species of mollusks. This is why Bay Islands always stands out for its richness of coral and reefs.
The colorful and exotic marine life and dive sites provided by the reef make Roatan a paradise for diving, snorkeling, beach lovers.
The extensive marine life found in Roatan’s waters can be seen and enjoyed all over the island.
Discovered in 1570 by Diego García de Palacio, Copán is one of the most important remnants of the Maya civilization. The remains of the city and the imposing public plazas reveal the three main periods of its development, before the city was abandoned in the
Bay) with an investment of $63M and the Trujillo pier with $15M. However, despite these efforts, Honduran tourism has remained stagnant in recent years. The causes, in part, are insecurity and the lack of a clear promotion strategy on the part of the Government.
The tourism industry is a receptive sector and produces a significant increase in foreign exchange earnings, generating a positive impact on the level of the national trade balance.
The tourist-hotel sector in Honduras aims to improve competitiveness through the implementation of cleaner production processes, products and services.
Honduras has a total of four international airports, located in Comayagua (Palmerola airport, 78 km from Tegucigalpa), San Pedro Sula, the island of Roatán and
the city of La Ceiba. Tegucigalpa’s Toncontín airport ceased operating international flights with the Palmerola airport coming into operation at the end of December 2021. Likewise, to promote domestic tourism, the airports of Tela, Gracias, Choluteca, Río Amarillo, El Aguacate, Trujillo, Utila and Guanaja have been enabled for local flights. These airports are managed by the recently created National Airport Service (SAN) under the SIT.
The UNWTO analysis shows the 15 countries with the highest growth percentages, including Honduras, which reported a 17% growth in the aforementioned period.
The UNWTO announced through the World Tourism Barometer published in November 2023 that, in the period January - September 2023, international tourism has recovered by 87%, when compared to the levels reached in pre-pandemic.
During the year 2023, Honduras received approximately 2.3 million visitors, of which 60% were cruise ship passengers.
Miniser Business is a modern and cozy hotel, which offers the perfect place to stay during your duration in Tegucigalpa. Regardless, the hotel refers to visitors as individual guests - with the Miniser Business Hotel they are not just another number and the friendly staff will do everything
entire city, is a few minutes’ drive from the Minister Business Hotel.
Honduras has the potential for tourism to be the main economic area in the future, but it must have the right foundations for its growth to be done organically, meeting the proposed goals. “Tourism in Honduras is an industry that is in a growth stage due to the increase of construction in the country, it has a great potential for development in many sectors and destinations,” says Norma Marrder.
Another investment opportunity is the hotel industry. Minister Business Hotel and Minister Suites in Tegucigalpa are a great example of local investment. The Minister Hotel group offers a unique and ideally located experience that caters individually to business clients. One of the hotels is located in the Lomas del Guijarro neighborhood and the other on Boulevard Suyapa.
Norma de Marrder, owner and general manager of both, indicates that since the last visit to Honduras (of IGM) they have integrated a business center to the Minister group, the “Minister Business Club” which includes private and demo private offices, virtual offices, meeting rooms, business lounge, training and event rooms suitable for working and having an office from there, covering all the business and executive environment.
possible to ensure a comfortable and successful stay here. This hotel, located in a commercial district, is about a 10-minute drive from La Leona. The hotel is located about 2 km from the Nuestra Señora de Suyapa in Tegucigalpa. Visit the United Nations Park El Picacho, approximately 10 minutes drive from the accommodation, and immerse yourself in full harmony with nature.
The Minister Business complex is located in the heart of Tegucigalpa’s new commercial enclave. The Hedman Alas bus station, which provides good connections to the
Norma de Marrder is the winner of the Copan award, a recognition given once a year to a person and a company. She was founder of the Association of Small Hotels of Honduras and the Central American Federation of Small Hotels, was twice President of HOPEH, and has been a pillar of the growth of the concept of small hotels all with the support of God, her husband and her family, with whom she recently expanded and remodeled the Minister Business Hotel.
Best Perfoming Destination in 2023
Source: World Tourism Organization
