Puerto Rico 2024

Page 1

Official name: Puerto Rico

Governor: PedroPierluisi

President: JoeBiden

Unincorporated territory of the United States. It is located in the northeastCaribbean Sea

Population: 3,264 millones (2021)

Surface: 13.791 km²

Official languages: Spanish, English

Government: República, Republic, Representative democracy officially the Commonwealth of Puerto Rico“Free Associated State of Puerto Rico.

Currency: United States dollar (US$) (USD)

GNI per capita 32.640,71 USD (2021)

GDP Growth: 4.0%

“This

The island of enchantment

andempathy of its people, in the face of natural adversities andthe solidarity among them. It fillsyou with emotiontohear thesolidarity of its entrepreneurs They areproud of their roots, without beingacountry they have all the cultural identities,they value their pastand their status as acommonwealth, andagain themostimportantaspect is their people, Puerto Ricansociety whoare very happy, which makes many feel andlovetoliveinthe “Preciosa pearl of thecaribbean...”.

Year 2022 theeconomic growth we had wasapproximately3%.

Andthisyear it is going to 2%. Part of it is because we have alot of federal fundsflowing through theeconomy.12 of the20largest biopharmaceutical companies in theworlddobusinessinPuerto Rico. 12 of the20companies that manufacturemedical devices do businessinPuerto Rico.The vast majority of companies in the

1

CarlosRivera President

aeronautics andaerospacesector in theUnited States aredoing businessinPuerto Rico Iinvite construction contractors,I likethat peoplefromother parts of theworldcometoliveinPuerto Ricoitopens us up to theworld. So everyoneiswelcome andifthey want to retireherethe climate can’t be better

Ambassadors of theCaribbean tradition, aleading companythat celebrates 25 years of trajectory confirmed by an innovativecouple that has achievedthe formula of success combined with their history of lifeand overcoming, they have managed to become thelargestexporters of their healthysnacks, recently expanded their facilities andhavemultiple recognitions. Today, we sell to all stores in all American cities,including Hawaii. Central America, Colombia, El Salvador,Peru, Guatemala. An essential part of thecompany’s growth is theresultofour stateof-the-art technology at the operational level. In thefood industry,you have to innovate

PUERTO RICO Advertising Supplement IGM InvestmentsIndependent SupplementFor LosAngeles Times. Publisher:IGMINVESTMENTS LatinAmerica Director:Margarita Fernández ProyectDirector: MarianaGuisselle García Editor:Alejandro Carvajal Thanks:Arnaldo LucianoDelgado Manuel Cidre-SecretariodeDesarrolloEconómico Discover Puerto Rico IGM InvestmentsIndependent Supplement ForLos Angeles Times. www.igminvestments.com Education Tourism Industry Services Health P. 5 P. 5 P. 1 P. 3 P. 4
Talking about Puerto Rico means talking aboutits people, its nature, landscapes,gastronomy, music, andofcourseits historical legacy thatisstill aliveand can be felt in theirstreets andcities .Also because of theeventsexperienced, we mustmention theresilience supplement is printedand distributedinselectareas by THELOS ANGELESTIMES. It does notinvolvethe editorialstaff of THELOS ANGELES TIMES. Industry
www.dulzurasnacks.com |@dulzuraborincana GLUTEN FREE Presencein 9 countries Seeds,nutsand fruit basedsnacks. S d t d f it b d k
Years of innovation in the snack industry.
Carmen Rios Vicepresident DULZURA LuisInfanzón President OAFA PedroPierluisi Governor PUERTORICO mechanize,and industrialize Companies that do notinvestin technology andbetter finishing processes will notbeableto survivebecause costswill continue to rise year after year Is asolution forall types of recreational andsports surfaces From SustainableSports Surfaces,Artificial Turf,Fitness Equipment andHomeGymstoall types of equipmentneeded for playgrounds.Weofferall types of pavingsystemsfocused on top quality,high sports performance andsustainability tailored to your needs “I believe that thegreatest contribution is notonlytorecycle andprovideabetter future, but also to raise awareness of the country’s natural resources” Puerto Ricostrategically, forits position in theCaribbean, we are in themiddlepointbetween South America andNorth America, the proximity to Central America, which we have there. We area gatewayoraportal to many markets,the United States,Latin America or Europe

Growing industry

ManufacturingactivityinPuerto Ricobegan 2023 with agrowth trend. In addition, the AAFAF (PuertoRicoFinancialAdvisory Authority andFiscal Agency) states that employment in the manufacturing sector in Puerto Ricogrewbyalmost6%compared to theprevious year.The PR Statistics report showsthat nonagriculturalsalariedemployment grew by 6.1% or 51,400 persons employed in thecumulativeperiod from JulytoMay of fiscal year 2022.

Theeconomic incentives that may be available, theproximity to the U.S. market, well, that obviously encourages them to continue developing manufacturing. Therefore, thegovernmentshould focus its efforts,morethan anything else,oncontinuing to attractnew investment.And with this new investment,attract all thehuman capital thathas been eroded since eight, ten, twelve years ago.

Has over 40 years of service and experience in themanufacture and distribution of productsunder its registered trademark CROSSCO, founded in 1977.Theyhave awide variety of products including Roof Sealants,Adhesives, Paints,Acids andCleaning Products.

Therealityofour achievements is that we areconstantlyinnovating, bringing out new products.We have alaboratory where we areconstantlydevelopingnew products.The sellers themselves come with ideas from thestreet ’look, peopleare in need of a product likethis,’’ so we develop it in thelaboratory, test it and bring it to themarket. “Thesector has continued to grow after the

hurricanewith thefederal aid thathas come,the sector has not stopped growing because even fiveyears after thehurricane, we stillhavehouses that still have tarpaulin awnings,the roofs have notbeen repaired.

MaxChemical Thereare five companies here,twelveintotal. We areinall of Central America, in Chile, in Colombia. In South America we areinColombia andChile. Andinall theCentral American countries wherewedon’t have afactory,wehavea warehouse We have factories in CostaRica, in Nicaragua. We arenow building afactory in Guatemala andin

machinery,generallyrelated to cleaning andsanitation; that’s howwestarted andalthough we have diversified to otherranges of services through machinery in very specialized niches,our north has always been themaintenance of road infrastructure. Thegovernmentdecides that it wantstobuy themachine, the private entity also,sowemoved towardsthe saleofmachinery Todaywerepresentsome40or 50 manufacturers of specialized machinery,mainlymanufactured in theUnited States andCanada. If thecustomer knowsthat you provide agood service, he feels

Anetwork of entrepreneurswho knoweach other,being very easy to access them. History has marked some milestones likeMaria, and currentlythrough federal funds,incentives and othersare at atime wherePuerto Ricoisexperiencing economic growth.

therestofthe countries we have warehouses.InPanama we have a spectacular warehouse,InOrlando we have factories

Theindustrial sector,specifically thesaleand serviceofspecialized equipmentinPuerto Rico,plays an essential role in theisland’s economyand in improving the quality of lifeofits residents

Through theprovision of specialized machinery and equipment, this sector notonly contributes to thedevelopment of solidinfrastructureand efficientmunicipal services,but also generates local employment andfosters thedevelopmentof technicaland professional skills among thepopulation.

As acompanyweare very focused on theenvironmental aspect. The interestthat has arisen both in the United States andinthe world, theenvironmental issue,the conservation of theenvironment.. We have been in thebusinessfor 34 years andwesell specialized

secureinbuying it; if Sweep &Vac sellsit, thosecustomers know that they will have agood aftersales service.

Indulac acronym forIndustria Lechera de Puerto Rico,isa companyonthe Caribbean island specializing in theproduction of dairy products derived from milk Founded in 1952, it has been a leading figureinPuerto Rico’s dairy industry fordecades We have 106 employees,wehave agrowth of 6%.Weare leaders in theUHT market.

We arethe onlylocal company that has thewhole variety of milk andI mean lactose-free, whole, 2% or fat-free.The sameapplies to milks, which is what we call regular milks,where we have the wholevariety from 2%, 1%, whole, skimmed. We arethe onlyones producing halfand halfand heavy cream, which have been our star products since lastyear,with a growth of over 125% of what was projected.

They can come to invest,obviously that is what we arealwayslooking fortohelp economic growth. As part of my role as presidentof Indulac, Iamalsoanactivemember of several economic groups, mainlythe association Hecho en Puerto Rico(Made in Puerto Rico), which seekstopromote entrepreneurship,whether through foreign investment or local investment.Weare “openfor business”,there aremanythings that can be generated here in Puerto Ricogiven our proximity to theUnited States

Thefutureofour sector depends on thefact that thereisa need to meet thegoalsthat thefederal governmentestablished forthe island, together with thecentral governmentofPuerto Rico, to reducethe country’s solid wasteto 30%. As asector,wehavethe task of seekingalternativeand tangible solutionssuch as recycling,which aresustainable solutionsfor the island.

Dedicated to solid waste management, recycling,landfill system developmentand renewableenergy projects.We have ateam with more than 30 years of experience in the industry.Weservemorethan 12 municipalities in thenorthern area and8municipalities in thesouthern area of theisland.

Our regional recycling plant receives thematerialsinmixed or separated form, these materials areseparated, processed and packaged to be soldtolocal companies wheretheyare exported to China andthe United States Puerto Ricoisacountry that imports 80% of thefoodwe consume. That 80% ends up being wastematerialsthat can be used to developdifferent recycling projects to makenew products from materialsthat can be reused

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Francisco Oramas President INDULAC
Enviromental PROJECT MANAGER Landfill System Developer SERVICES (787) 855-5769 /info@ecoparkpr.com ecoparkpr.com/renovatiopr.net Landfill Closure &Post-Closure Providing cost-effective solutionsfor the closure of solid waste managementfacilities. Surveying, Mapping,IMAGESServices Drone aerial data mapping services to clients for Solid Waste Industryand others Leachate CollectionSystem Leachate systeminstallation; leachate removal andstorage systems Geomembrane /Geotextile Liner Installation Installing HDPE, LLDPE, Polypropylene,and Geosynthetic Clay Liners(GCL) liners andmore.
CarlosNevares President CeleyNevares Administrator SWEEP AND VAC Joseph Hernández President AslinCancel General Manager PUERTORICOECOPARK Joshua Hernández Vice President Julio Pentón General Manager MAX Chemical-Crossco

Women’sachievements

Puerto Ricowith itsdiverse economy, offerskilled personnel andits prominent international position, theislandisequipped to assistcompanies in avariety of sectors.Fromtechnical consultants andspecialized financial planners to call center operators andadministrative support,marketingservices firms, legalcounsel,etc. Puerto Rico offers extensiveexperience andhighlyqualified bilingual professionalstomeet thegrowing demand,allowingcompanies to expandtheir reach and thrivein theglobalmarketplace.

womeninsenior management positionsisalready areality wherethey areshowing their achievementsand abilities in dayto-daylife. At aglobal level, it servesasanindexofmodernization andequal opportunities,although it is true thatthe journey couldhave been more complicated, but pave theway forthe newgenerations.

Our companyprovides outsourcedservices in thearea of merchandising,sales force managementand consumer marketinginthe retail area. The companies,our clients,bet on developingproducts,achieving efficiencies,savings in some areas or aspects,specialization of services, as well as strategies forthe consumer.With this vision, we work on theimplementation of theclient’scommercial strategies fortheir different products,at thepointofsaletoreach the consumer.Outsourcing is the most effectiveand efficientway forPointofSaleimplementations.

We work as an operational arm of our customers at thepoint of sale. We arealignedwith them andwork as one. Their achievementsare ours andtheir growth is our growth. We with thestrategies that theclienthas developedand we with thetools we have implementand provide thevisibility andmetrics needed to

Offer skilled personneland itsprominent international position, the island is equipped toassistcompanies in avarietyof sectors, from technical consultantsand specialized financial plannerstocall centeroperatorsand administrative support, marketing services firms,legal counsel, etc.

Thereisabelief among entrepreneurs that PuertoRicois at ahistoricmoment, as acountry wheretheyhave theability to capitalize on theeconomic potential andhumanresources whereifthey continue to beton efficiency,marketing servicesas well as biotechnology industries, aeronautics,logistics andothers, with thequality of trained professionals, bilingual,educated, they can rebuildthe countrywitha solid economic structure Furthermore, as we can see in this report, in Puerto Rico, therise of

makebetter decisionsatthe point of sale, to makenegotiationsand / or createfuture strategies

As awoman whohas developed an idea, abusiness, in an industry ledentirelybymen, developing avisionand adefinite social responsibility to empower andhelp womencontinue to develop. We create an environmentofhealthy diversityand respect wherewe can all put our capabilities andour developmentfor theutilization of theindustrywithout theidentity of theperson affecting in anyway the developmentofit.

Milagrosisa businesswoman, CEO andowner of thecompany that celebrates 25 years as a leader in Retail in Puerto Ricoand internationallypositioned as an Awardwoman, holder of theW certification (women in leadership position andhas collaborated with abookmade by womentohelp others)

Theoutlookfor hiring intentions is positive. ManpowerGroup’s Employment OutlookSurvey, which has been conducted quarterlyinPuerto Rico forthe pastyear,consistentlyshows an upward trendinhiring intentions, placing us among thetop 41 countries.This tellsusthat recruiters areforecasting that their companies will continue to grow andrecruit more personnel.

Theinvitation is to understandand accept that thework culturehas changed. We arefacing amarket that demands thetransformation of theclassic modelsoftalent attraction,withsolutionsthatallow us to act in an agile, fast andprecise wayinthe face of theparticular challenges that each company has.Itisnot onlya question of evolving technologically, but also of understanding our talent.

Currently, fivegenerationscoexist, andifwewanttocontinue to be an employer brandand remain in thebusinessworld, we mustlive diversity andinclusion, andhave leaders whoguide andinspiretheir employees andcustomers

Puerto Ricans’ ability to reinvent themselvesand adaptiskey to thetransformation andgrowth of companies.This ability to be

Duetoour relationship with the United States,wehavea dual jurisdiction. Thenew generation of entrepreneurs areaware of what they know anddonot know howtodo, andtheyare aware that thereare someareas in which we have to look forexperts.Our clientportfolio is being nurtured by young entrepreneurs

In thelaw firm Iunderstandthat oneofthe things that distinguishes us is that we have worked,for example, Iworked insidethe bank,and then nowI’m outside Iworked insideabank andI have worked in otherorganizations so Iunderstandthe corporate organization, Iunderstandwhatare theconsiderations, theconcerns, theheadaches of an entrepreneur We,the lawyers of this firm,are all lawyers with over 12 years of experience

When theclientsits down with us they arebenefiting from all those years of experience.The duty of alawyer, at this juncturethat we arein, is to help youminimize your risks. We nowbecomelikepartners in our clients’businesses andwhat we arelookingfor is prevention.

“Weare also an officeinwhich we areall womenand that creates,at leastfor us,aneasier environment fornegotiation, we talk and communicate alot…“In addition to theriches Itoldyou about, it is to be abletoleave alegacy forfuture generations. Iamvery interested in womenbeing abletocontinue climbingthe ladder andthatour voiceisheard, more than anything else

If youhavea businessidea, or a

Therise of women in senior managementpositions is already a reality,wheretheyare showing their achievements and abilities in day-to-daylife. At aglobal level, it servesasanindex of modernization and equal opportunities

resilientdistinguishes us as citizens andasprofessionals. Theworldof work has changed, it is afact, it is notaromantic phrase that this will come at somepoint. Thepandemic accelerated it, we went to bedone wayand woke up another.

Thatmade companies notafraid to implementchanges overnight. If we adapted in atimeofhealth crisis anditworked, whynot now? Andthe pandemic taughtusagain that we can makeextraordinary progressifwecometogether

businessthat is already running andyou have theopenness, the ability to move theoperation, even partially, Puerto Ricoisthe ideal place. In addition to our relationship with theUnited States,there are incredibleeconomicincentives.”

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MILAGROS CABRERA CEO RETAIL GROUP Cinthia Román President CRSLAW
Follow us: retailgrouppr retailgrouppr.com Puerto Rico (787)622-9212 DominicanRepublic (809) 542-2471 SALES FORCE MANAGEMENT MERCHANDISING SERVICES PROMOTIONS • Interactive Promotional Programs • Sampling On Premise / Off Premise • Mystery Shoppers • Among Others • Fulfillment Services • Route Development • Seasonal Teamwork • Category / Settings and Planograms • Among Others • Sales Representative Personnel • Key Accounts • Product Launch Support • Among Others 25 YEARSOFEXPERIENCE 65 AÑOS EN PUERTO R RICO Empl sM po rG upPu toRi Manpower_PuertoRico @manpowergrouppuertorico Ma tí 787-523-7060 SanJ 787-766-4777 Hormigueros 787-834-3900 manpowergrouppr.com

World reference

Puerto Rico offers specialized medical services 40 to 70 percent cheaper than in the rest of the United States The economy associated with travelers who may come to the island in search of medical care would represent up to $400 million annually

The importance of the pharmaceutical sector in the Puerto Rican economy is vital Big pharma generates close to 25% of the country’s Gross Domestic Product (GDP), employs 18,000 workers directly and pays close to 3 billion dollars more than a third of the revenues generated by the island’s government.

It has managed to attract the pharmaceutical industry and become one of the largest exporters in the world.

A family-owned company, SAIL is

to be one of the first to make HL7 communications between laboratories and reference laboratories and between laboratories and physicians. Before and until now these connections were expensive, between USD 12,000 and 24,000 and took from 6 months to a year to implement. Today our customers can communicate at no cost and the implementation takes one day, which contributes to the growth of laboratories and their communications. This helped us to connect the vast majority of companies on the island and convince them to purchase our system”.“Our greatest contribution to this market was to streamline communication between laboratories and between laboratories and other entities such as hospitals, diagnostic centers and medical offices This type of communication in the health system is normally done using an HL7 protocol, which is an international standard.”

We are the number one local drug distribution company in Puerto Rico. The independent pharmacy in Puerto Rico is a very strong market, within the retail market, as we call it, they have 50% of the market when the other national chains get the other 50%.

In its long history the company has established partnerships with local pharmacy owners, supporting the growth of the community Their versatility allows them to serve a variety of clients, from small pharmacies

Puerto Rico is the seventh largest producer of medicines on Earth, surpassing countries such as India, Italy and Brazil. The island produces more than 1,000 drugs, including 5 of the 10 most sold drugs in the world.

the most complete and advanced system available in the market to automatically and efficiently manage the clinical laboratory in the areas of patient reception, sample collection, billing, accurate results reporting quality control and much more

Currently, its SAIL® system is installed in more than 500 laboratories in Puerto Rico, including clinical and reference laboratories

“The greatest technological achievement that has helped us to corner the market has been

to large hospitals. Drogueria

Betances’ policy has always been to work with all types of accounts large and small. Small accounts are low volume accounts and we said yes, we believed that those customers were the ones that had the best or greatest opportunity to grow and they have also been very grateful to the company for the opportunity to grow

In addition, we have a great commitment to the community and we are aware of what is needed. Hurricane Maria was a great example, during that tragedy our distribution center was not very affected, and that

Llevando SALUD a todo PuertoRico

gave us the opportunity to supply the population effectively, when we reached the pharmacies, they were grateful to us

Alpha has become for the past 27 years the fastest growing and most important local company in the area of service, consulting and sales of medical equipment in Puerto Rico and the Caribbean. Alpha has a staff of 42 employees of which 20 belong to the service department....

We have 80% of the market in Puerto Rico. VF: The added value that the company has had to be so successful has been the people and the fact of the accessibility that customers have to the president who can call directly, here there

is not so much bureaucracy or protocol, they are agile processes and we can provide 24/7 service. we have achieved something important and we are one hundred percent Puerto Rican. We started to provide service in the U.S., just a few months ago we already provided a service and this year one of our strategies is to enter the U.S. market. We will gradually enter the U.S., starting by providing service, the first being in Oregon.

We like to step on firm ground to avoid failures that is why we study well to enter the market in a solid way. So far we have an office in Santo Domingo and we have also worked throughout the Caribbean, especially in biomedical

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Ing
Marcos Martínez President Spenser Martínez Vicepresident SAIL HEALTH COMPUTER SYSTEMS, INC Maxwell Martinez Engineer
Alberto Ruiz President Carmen Vega Wife ALPHA SYSTEMS BIOMEDICAL & DIAGNOSTIC, CORP

University Tradition

Thereare three factors that have impacted thesubstantial reduction in thenumber of university students in Puerto Rico. First, thelow birth rate on the island Secondly,the migratory issue

Puerto Ricoisanislandthatinthe pastfew years has been impacted by 2powerful hurricanes such as Maria andrecently Hurricane Fiona. In themidstofthat are facedwith this global phenomenon that wasthe pandemic. Therefore, thePuerto Rican population felt impacted andmanypeopledecided to emigrate,toidentify better economic conditionstolive. We

mustremember that Puerto Rico nowhas about 3million people living ,but more than 5million peopleinthe United States,what they know as theDiaspora.

Recognized as thebestuniversity in Ponce andPuerto Rico,now due to thelow birthrate on theisland, the diaspora andother demographic andeconomic factors,graduate schools arefocusing on theU.S. Latino ,and senior students as well as expanding their curricula.

PuertoRicoisresilientnot only because of theexperiences we have had recently,but also because of themental andsocial aspect. Newopportunities are opening up andIunderstandthat this is avery positiveaspect that maybehappening in thecoming years

Record tourism figures

ForPuerto RicoTourism Company, the2023 has been thebestyear ever forthe Puerto Rican tourism industry.During thepasttwo years,Puerto Ricohas experienced sustained growth that responds to thework plan theyhave established to expandand diversify thedestination’s offerings; establish soundnegotiationswith

Anotherorganization that brings together Catholic universities in the United States is theAssociation of Catholic Colleges andUniversities which allowsustolink with more than 220 Catholic institutionsin theUnited States Good is possible. It is possiblefor human beings to unite andput their intelligence andtheir will to do good.Secondly, to thereaders,to betoneducation: your education, your children’s education, your communities’education. Our futureasanation, our personal futuredepends on our being ableto developopportunities forstudents to study andbeeducated. In that waywewill have abetter nation, abetter country,because we will have an educated population, a population with criteria to defend

our most importantvalues: democratic values,the values of freedom, thevalues of peace, the values of thecommon good,the values of thecommon good

airlines andcruise lines;create andstrengthen commercial and cultural allianceswith important international organizations; decentralize tourism activity to all regionsofthe Island, as well as increase the promotion of Puerto Ricodomesticallyand in key international markets,pillars that arepart of Governor Pierluisi’s public policy to strengthen tourism andthe economic developmentof theIsland.

ForJACQUES ARAMATI “I believe thatthe tourismsector in Puerto Ricoholds tremendous potential forgrowth anddevelopment. Theisland offers arich cultural heritage, historical landmarks likeOld San Juan, andnatural wonders suchasElYunque and bioluminescentbays. To further developthe tourism sector in thecoming years,amultifaceted approach is essential.

We observed notonlyinPuerto Ricobut globally, aprevalent pattern of typical chain hotels, which are commendablefor their standards andappreciated by many. However, we identified a gapwhere we sawanopportunity

When Isay “we,”I’d liketomention my partner,Michael Berezdivin, whoisalocal Puerto Rican.

Our unique positioning,born out of identifying this gap,has been one of our significantachievements to date.Byoffering adistinct experience that combines thebest of short-term rentalsand hotel amenities,wehave resonated with agrowing segmentoftravelers whoseek more than traditional accommodations.

To theinfluential readers of the LosAngeles Times, Iinvite you to explorePuerto Ricobeyond its scenic beauty –delve into the

Apartmentand Suites Hotel.

https://stayhibird.com/

vibrantlocal culture, savorthe authentic cuisine, andembrace thewarmth of its people.Our hotel, HiBirdApartments &Suites Hotel, epitomizes this authenticity providing aharmonious blend of home comfort andtop-notch amenities against thebackdrop of paradise.Webelieve in thepower of tourism to shapepositive narratives anddrivesustainable growth, andPuerto Ricostands as atestamenttothat potential. Explore, experience,and become partofthe Puerto Rican story”.

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Dr Jorge Iván VelezArocho President PONTIFICIA UNIVERSIDAD CATÓLICA DE PUERTORICO
“This supplement is printed and distributed in select areas by THE LOS ANGELES TIMES. It does not involve the editorial staff of THE LOS ANGELES TIMES. Tourism 5
comfortofhomewithhotel amenitiesinbeautiful SanJuan, Puerto Rico
Getthe
Jacques Amarati OperationsManager Michael Berezdivin Asset Manager HIBIRD

Puerto

colonial architecture,relaxing on white sandbeaches anddiving in crystal-clear waters,hiking and otheractivetourism activities in lush rainforests, sailing at night through luminescentbaysor discovering agastronomywith Caribbean roots. Atrue “treasure island” because of thediversity of

historical andnatural jewels it has to offer.

Theincrease in lodging revenues is estimated at 14%, taxcollections are16% above2022, and passenger traffic at theLuis Muñoz Marín Airport is expected to be thehighestindecades

TheTourism Minister indicated

that by theend of 2023,the Luis Muñoz Marín Airport is projected to have received over 12.5 million passengers, agrowth of 17% over 2022 and22% over 2019.

To maximize theadvantages and opportunities that therecovery in thecruise industry has been offering,The Puerto RicoTourism Companyisdesigning additional strategies to increase thearrival of new ships, thenumber of passengersand theinclusion of all ports on theislandinthe itineraries of cruise lines that travelinthe Caribbean.

Acolonial hotel very characteristic of oldSan Juan that has been expanding in recent years Rafael indicates that he wantsto highlightand position thehotel as areference foreventssuch as weddingsand others

Thehotel is unique in theaspect that manyproperties,weare not achain. We distinguish ourselves by thecharacter of thebuilding, thedecor,the theme, theservice, andmostimportantlythe location in theheart of OldSan Juan, which is unique andevenmoresothan otherSpanish OldTowns.Manyof us saythat if youvisit Puerto Rico, avisit to thehistorical center is a musttocomplete thePuerto Rican experience

This building wasanapartment condominium since 1850, at least parts of it.Hereinthe lobbywas astore, at somepointbecause in thosetimes it has been many things,itwas atextilestore.

Thehotel is inspired by aMoroccan styleand manyelementsofthe film forwhich we have thename Casablanca. But we still have manyeclectic local elements that when youstayhereyou feel likeyou areinPuerto Rico. Ithink thehotel is aunique part of theexperience of atrip to the island, thepictures youwill take, thecharisma of thebuilding and thehistory of OldSan Juan. Our achievement has been to add very good experienceswith our guests andithas allowed us to grow,we started with 32 roomsand now we have 57. We have aspace for corporate events,cocktail parties parties anddestination weddings We also have tworooftop terraces to complementthe eventspaces

Although we getpeople from all over theworld, we definitely getalarger portion from the United States.This canbeseen in Googlesearches andpeople communicating through social networks. Specifically, Ifind that themajority is from theEast Coastofthe United States in general, mainlyfromlargestates with Latinocommunities such as Florida andNew York,but also Texasand California. TheAmerican touristisvery important, but there is alot of growth opportunity forthe international tourist, to open routes to Europeand Latin America which aregrowing.Being aboutique hotel with adifference, we have thepotential to attract thosetravelers whowanttobreak awayfromthe routineofchain hotels.

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BLANCAHOTEL
CASA
called
destination whereyou can choose between walking throughhistoric cities
that preserve Record tourism figures
Ricoisone of theso-
“pearlsofthe Caribbean”, a
andsquares
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