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So many pizzas, so little time! —Parrot Pizza Customer nna pizza! Polly wa . —P s r e k olly Save your crac Pa rr ot
I came. I saw. I ordered a pizza. —Julius Cheesar by William Shakesparrot
™
Parrot Pizza Franchising 160 Reservoir Street Holden, MA 01520 Phone: 508-829-6691 franchise@parrotpizza.com www.parrotpizza.com
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Never put off 'til tomorrow what you can eat today. — Budgie
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a Driv er." Remember to stop and taste t he p izz t ae rro a v P e r If at first you don't succeed, break for a pizza — y day ton — Jonathon Livings From "Achieving Beak Performance." This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York and respective filing states. Such filing does not constitute approval by the Department of Law.
heesy way out the c . —C e k heezy Rider ta s y wa l A
THE FRANCHISE OPPORTUNITY
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Looking for a
hot opportunity? Consider this:
A top-flight concept is born…
94% of Americans eat pizza,
Having grown up in the restaurant industry, Mark
and fun nature of his lively pizzaria. Later that year,
and of those, 93% eat pizza
Deloury knew both the dramatic opportunities and
Mark’s pizzaria in Holden, MA was reborn as
every month. Americans
the competitive nature of the pizza business. He
the first Parrot Pizza™ . * After ten
knew that great food was just the start. You need a
years of development, the
system that ensures consistency and quality with
Parrot Pizza franchise
every order… Excellent products at competitive
program was ready.
eat 100 acres of pizza every day… and spend over $29 billion on their favorite
prices…The best possible employees… And a
delivered foods each year.
loyal base of repeat customers in your community.
In fact, pizza accounts for
In 1992, Mark Deloury set out to create the
The Parrot Pizza franchise program was designed for
ultimate. Over the next decade, he experimented
those with a desire to
over 10% of all food industry
with both his menu and his procedures. He fine-
build a strong business
sales. In good times and
tuned each recipe and streamlined every aspect
of their own, and who share
bad, Americans have an
of his operation. As his business flourished, many
Mark Deloury’s commitment to excep-
expressed their interest in opening a franchise.
tional service and operational excellence. If that
Mark delayed franchising until he was satisfied with
sounds like you, read on. Parrot Pizza may be
every last detail of his operation.
the one-of-a-kind opportunity you’ve been
insatiable appetite for pizza.
Now qualified individuals can seize their slice of the
In 2002, Mark hired an award-winning design company to create a new brand identity. He wanted every element—from his sign to his décor to his
pie…through the Parrot
pizza boxes—to communicate the unique, colorful
Pizza franchise program. *™ “Parrot Pizza” and related logos are registered trademarks of Golden Crust Pizza, Inc.
searching for.
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Put The Power of the Parrot™ to work for you. No single factor accounts for the appeal of Parrot Pizza. The Power of the Parrot™ comes from the way all operational and promotional elements work together toward the common goal of efficiency and quality. That’s what makes Parrot Pizza so appealing…as a restaurant and as a franchise opportunity.
Lively Brand Personality Just our name alone has brings a smile to customers’ faces. Every aspect of Parrot Pizza, from our colorful exterior signage and packaging, to our unique, humorous promotions and décor, to our distinctive mascots adds to the lively Parrot Pizza experience.
An Irresistible Menu It starts, of course, with the famous Parrot Pizza… featuring our signature light, golden-brown crust made from fresh (never frozen) dough, real cheese and the highest quality toppings. You’ll also offer a wide variety of tempting choices, including dozens of hot, baked sandwiches (grinders), such as steak, chicken parmesan and eggplant. Authentic pasta dishes include ravioli, stuffed shells, spaghetti and ziti; freshly prepared salads, stromboli, chicken and fresh seafood round out the menu.
Dine-in, Take-out & Delivery Options The Parrot Pizza concept provides the ultimate in con-
Operational Efficiency One of the keys to the speed and efficiency of Parrot Pizza is the computerized system that integrates all aspects of our business, from order-taking to order-processing and preparation, inventory and costcontrol to managerial and marketing functions. Information systems developed for Parrot Pizza enable owners and managers to optimize efficiency and cost-control while enhancing the customer experience.
Creative Marketing Programs Parrot Pizza marketing is a celebration of our commitment to quality and our obsession with great-tasting pizza. Our lively, pizza-centric promotions help Parrot Pizza capture the
venience and flexibility. Customers can dine-in for lunch,
attention, and business, of new cus-
dinner or a late-night snack, place orders for quick local
tomers, and maintain contact with our
delivery, or they can phone ahead for pick-up orders. This enables our franchise owners to generate potential activity from a wide variety of dining occasions.
established fans. Parrot Pizza’s marketing strategies, from email newsletters to Parrotmail boxtoppers to community events, are more than just advertising…they’re part of the fun.
™
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Meet the Parrots. Welcome to Parrotville, the home of the pizzaloving cast of Parrot Pizza décor and marketing. The Pizza Parrots were created by a top brand design
™
Here’s Budgie, The Accountant Parrot, complete with accountant/bookkeeper visor and adding machine. Budgie’s always adding up
“Julius Cheesar,” and the immortal words “I came. I saw. I ordered a pizza.” Then there are the sports parrots, party-parrot Austin Parrot, and the gift
firm and nationally recognized illustrator as a
the savings, finding the best deal, such
certificate and holiday catering parrot, Santy
way to promote your Parrot Pizza store in a
as the “Pair O’ Parrots deal: two large
Claws. No pigeon could ever deliver our unique
unique and lively way. The Pizza Parrots
cheese pizzas $9.99.” Budgie’s used
message of serious pizza with a fun attitude like our
come to life on your store’s wall posters and
especially during April Tax season, or
décor, menus, point-of-sale pieces,
Christmas-recovery specials in January.
pizza boxes and box-toppers, print and
There’s also motivational speaker and Pizza Poet
email ads and radio promotions. Each character is
Jonathon Livingston Parrot, whose profound
designed to promote a different aspect of your
Pizzavational Sayings adorn our pizza boxes, wall
Parrot Pizza franchise in an entertaining way.
posters, boxtoppers and menu covers. Pizzavational
Meet Wolfgang Peck, the Parrot Chef: the
Sayings include: “Live life one pizza at a time,” “End
flamboyant, crazed, temperamental, quality-
procrastination. Order a pizza now,” “If at first you
obsessed perfectionist parrot. Seen with chef’s hat
don’t succeed, break for a pizza,” “Don’t cry over
and outfit, rolling pin, fresh ingredients, and a pizza
spilled milk; Weep freely, however, over a dropped
tossed in the air. Peck highlights product quality,
slice.” And, “Always take the cheesy way out.”
exotic pizza combinations (veggies, feta cheese,
The growing cast of Pizza Parrots include harried
eggplant) and non-pizza
beloved Pizza Parrots.
soccer mom Polly Parrot (“Polly don’t wanna
dishes (marinated chicken
cracker. Polly wanna pizza. Polly wanna pizza now.”)
and stir fry over rice pilaf,
Big-eared mayor Ross Parot (“I want YOU to
specialty pastas, and
order a Parrot Pizza.”) And relentless delivery
parmesan dishes). Favorite
driver Cheesy Rider. The spokesparrot for school,
saying: “Friends don’t serve
fundraising and reading promotions is pizza barde
friends frozen pizza!”
William Shakesparrot, acclaimed writer of
™
™
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Parrot Pizza recipe for growth:
Systems, Training & Support.
The Parrot Pizza franchise program provides the
Initial Training
training and support, the systems and the programs
• Parrot Pizza restaurant management training • Human Resource, Admin. & Financial Management training • Training in food preparation and delivery management • Customer service training • Local store marketing and public relations training
that enable you to establish your Parrot Pizza franchise restaurant in your market, and to continually strengthen your brand and grow your customer base in the years to come.
Proprietary Programs • Use of Parrot Pizza trademark/trade names • Use of the Pizza Parrots trademark characters • Use of proprietary recipes and procedures • Use of customized management software • Access to approved supplier & buying network • Use of Confidential Operations Manual and systems
Getting Started • Parrot Pizza site selection criteria & review • Off-the-shelf building designs & assistance • Parrot Pizza Interior Branding Program • Initial recruitment & HR planning • Grand Opening program, materials & assistance ™
Ongoing Operational Support • Field visits from Parrot Pizza consultants • Phone support and troubleshooting • Ongoing consultation on management issues and sales • Ongoing consultation on HR, staffing and operational issues
Ongoing Promotional Support • Parrot Pizza store marketing manual • Creative materials, including print ads, and radio spots • In-store P.O.P. promotions • Access to library of up-to-date promotional graphics • Corporate website and individual store web page • Ongoing marketing consultation & ideas
Ongoing System Development (R&D) • Development of new products and procedures • New operational techniques • Product enhancement and/or vendor sourcing
™
™
™
Get your slice of the growing pizza market.
Sales by U.S. pizza restaurants topped $29 billion in 2000, and are expected to hit $33 billion by 2003. If there’s one thing Americans are doing more of, it’s eating pizza. Consumers are demanding a higher level of service. 80 percent of food service operators report consumer expectations for quality and consistency of product and service has risen. That’s good news for those of us who can really deliver.
Family dining is growing. One third of adults say they dine out as a family more than they did two years ago. More good news for family-friendly Parrot Pizza. Long term pizza outlook is bright. • 39% of adults cook fewer meals than they did two years ago. • 44% of consumers are buying more takeout or pre-cooked meals. • 47% of adults between 18-24 feel takeout is essential. • 70% of households make at least one delivery or carry-out purchase per month. Source: Pizza Marketing Quarterly, Summer 2001
Menu
Market ing Man ual
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Claw Your Way to the Top!
T
here’s no doubt about it, owning a business is hard work. It requires the
determination and the work ethic to efficiently and consistently deliver a great product in a high-energy environment. You have to be able to be a leader and a motivator, so your team will reflect your attention to detail and customer service. And you need the patience and resolve to build your business one customer, one pizza, at a time. While the demands are great, the rewards can be exceptional. Introducing Parrot Pizza into a new community is an exhilarating and exciting opportunity. There’s nothing quite like it. After ten years of trial-and-error, of refining and fine-tuning our products, our systems, and our Parrot Pizza brand identity, all the pieces are in place for ambitious individuals to start delighting customers in their hometowns. We’re looking for people who share our vision and commitment, who can mix serious business and serious fun, to join the Parrot Pizza family of franchise owners. If you would like to learn more about the Parrot Pizza franchise opportunity, please give us a call today. Thank you for your interest in Parrot Pizza!
y r u o l e D k r a M Mark Deloury Founder and President Parrot Pizza