HFAD E-Brochure

Helping Families Achieve Dreams FRANCHISE PROGRAM OVERVIEW

• Husband For A Day – You Know You Want It • What You’ll Do • Some Key Numbers • The Guys • You Know You Want It • Where We Are

Table of Contents

• Where We’re Headed • Not Just Any Handyman Business • Opportunity • The Money (Investment & Financial Performance Representations) • Fast Facts • How We Compare • Franchise Support • Industry Statistics • Reviews & Awards • Who We Are Looking For • Next Steps

Husband For A Day – You Know You Want It Honesty. Professionalism. Integrity. Value.

These are words we don’t take lightly at Husband For A Day. Founded in 2004, family-owned and operated, our business is built on a father-and-sons team of professionals who understand what it means to respect, serve and value our colleagues, customers, and franchise owners.

We love our brand, have worked hard to grow it, and are now on a mission to help other families achieve their own dreams of business ownership with the Husband For A Day opportunity.

What You’ll Do As a Husband For A Day franchise owner, you and your team can take on a variety of projects – from the smallest of minor repairs to an entire home renovation, while respecting the customer’s space, all on budget and on time.

This unique two-fold approach to project size allows you to scale your business growth, through new and repeat customers.

You’ll start out with service techs doing mostly smaller jobs, which will lead to customers needing larger projects.

The strength and security of your business is measured in the number of repeat customers you develop.

Husband For A Day – Some Key Numbers

2004 3 Year Husband For A Day was founded

30

Years of experience in the industry

Number of Veterans on our four-man leadership team (representing Army, Navy and Navy Reserves)

6,000

$25,000

Number of repeat customers

Lower franchise fee than average fees of other leading handyman franchises

1

YOU! One more person added to our family of Husband For A Day business owners

The Guys Dale: The Originator He’s the man behind the plan.

Chairman and CEO. You name it, he can do it! • 34 years as an experienced, licensed contractor, general commercial contractor, residential builder, certified in lead abatement, sewage installation contractor and Class III Electrician.

The Guys Matt: The Administrator President and total systems development and ops man on the team. • Creator and developer of all systems and procedures for daily operations, responsible for administration and operations management.

The Guys Doug: The Enforcer Vice President of Operations and the go-to guy for gettin’ it done right!

• Responsible for implementation of quality control systems for day-to-day operations.

• Responsible for on-the-job training of new technicians.

The Guys Paul: The Money Guy (because Money-er isn’t a word) Chief Financial Officer.

• Checks, balances, and checks some more: the books, growth strategy, business integration, liabilities and performance.

• Responsible for franchisee sales and integration into HFAD.

You Know You Want It (and we want it for you!)

As a Husband For A Day franchise owner, you’ll offer a

professional and reliable service –

mostly to residential customers, but you can also serve commercial clients!

Services may include: • Smaller “handyman type” jobs (mini but mighty jobs that can lead to bigger projects!)

• Minor plumbing, electrical services, painting, drywall, carpentry, remodeling, and flooring services.

Swartz Creek

Where We Are - So Far

Fenton

Where We’re Headed

Not Just Any Handyman Business…

We offer our franchisees the same thing we offer our customers:

trust, quality, convenience, flexibility and peace of mind

• Smaller handyman jobs and larger repair/remodeling jobs for better cash flow • Employees vs. contractors (special contractors on as needed basis) for greater management and quality control • Demonstrated growth in both poor and thriving economies – we’ve shown it can be done!

• Easy home-based model, while your business grows

The Husband For A Day - Opportunity • Derive revenue from multiple revenue streams; varied project scope, from residential to commercial.

• A relatively affordable home-based business with flexibility, work-life balance.

• In-demand concept in a growing market.

• Established operating systems and marketing programs.

• Thorough training programs.

• Protected area to operate a location.

• Differentiated from competitors in ways that are specifically designed to offer our customers accessibility, convenience, quality, flexibility, and peace of mind.

• Business model backed by distinctive service techniques, branding, sales & marketing procedures and tech tools.

The Money: Your Estimated Investment YOUR ESTIMATED INITIAL INVESTMENT TYPE OF EXPENDITURE

AMOUNT $25,000 $0,000.00

INITIAL FRANCHISE FEE TERRITORY FEE

$.20 TO $1.00 $0,000.00 PER HOUSEHOLD. EXPECTED COSTS IS TO AVERAGE $11,100 - $55,000 $8,500

INITIAL PACKAGE FEE INITIAL MARKETING

$6,000 - $10,000

FURNITURE, FIXTURES, AND OFFICE EQUIPMENT

$1,500

TOOLS AND EQUIPMENT TO EQUIP ONE VAN OR TRUCK WITH TRAILER

$1,000 - $2,000

PERMITS AND LICENSES INSURANCE PREMIUMS - 3 MONTHS TRAINING EXPENSES: TRAVEL, FOOD AND LODGING ADDITIONAL FUNDS - 3 MONTHS TOTAL ESTIMATED INITIAL INVESTMENT

$100 - $1,000 $1,800 - $2,800 $500 - $2,000 $24,000 - $36,000 $86,500 - $129,000

For more detail, please refer to Item 7 of our FDD.

The Money: Financial Performance Representations ANNUAL GROSS SALES AND PROJECT REVENUE 2016 - 2018 YEAR

GROSS SALES

MEDIAN PROJECT REVENUE

AVERAGE PROJECT REVENUE

HIGHEST PROJECT REVENUE

LOWEST PROJECT REVENUE

2016

$641,250

$15,000

$6,412.50

$64,000

$650

2017

$630,952

$14,000

$8,412.69

$85,000

$1,800

2018

$489,073

$12,000

$8,017.52

$65,000

$1,800

2017 AND 2018 AVERAGE PER TECHNICIAN CHARGES YEAR

WEEKLY

ANNUAL

MEDIAN

AVERAGE

HIGHEST

LOWEST

2017

$1,450

$69,000

$253.00

$319.44

$517.00

$104.00

2018

$2,220

$106,600

$253.00

$323.03

$517.00

$104.00

For more detail, please refer to Item 19 of our FDD.

Just The Facts SEGMENT

HOME REPAIR & IMPROVEMENT FOUNDED

2004

SUB SEGMENT

Initial handyman services that grow into larger, remodeling projects

TOTAL START-UP INVESTMENT

$86,500 and $129,000 FRANCHISE FEE

$25,000

(discount for add-on businesses) ROYALTIES

REVENUE STREAMS

MULTIPLE

7%

How We Compare HUSBAND FOR A DAY

Handyman Connection

Handyman Matters

Mr. Handyman

Sears Handyman Solutions

FRANCHISE FEE

$25,000

$60,000

$20,000

$59,900

$35,000 $70,000

TERRITORY FEES

$.20 to $1.00 per Household

(Included in Franchise Fee)

$35K for Single Unit

(Included in Franchise Fee)

$.50 per Qualified Household

ROYALTY

7% OF GROSS SALES

5% OF GROSS SALES

6% OF GROSS REVENUE

7% OF GROSS SALES

6% OF GROSS REVENUE

INITIAL INVESTMENT

$86,500 $129,000

$99,525 $152,730

$91,777 $136,560

$117,500 $149,100

$47,900 $135,300

Data taken from 2019 FDDs of each concept

We’ve Got You. Support For Your Franchise.

Training

Initial and ongoing training, as well as refresher training.

Remote support via phone, email.

Ongoing support for technicians, field visits, etc.

Software

Franchise management software system for managing customer lists, scheduling and payroll.

Relationships

Specialized advertising and potential cross promotions with participating affiliated companies and referral sources.

List of approved supplies from approved vendors, and ongoing efforts to negotiate favorable payment terms with suppliers to the system.

Documentation

Confidential Operations Manual, detailing important operational procedures, reporting, marketing, etc.

Marketing

Grand opening promotion guidance and support. Plus, programs and materials that will assist in the ongoing marketing of the business to residential and commercial customers.

The Industry

4 BILLION

$

$99

BILLION Remodeling industry in U.S.: $99 billion industry with annual growth rate of 4.3%2

Handyman franchise industry in U.S.: $4 billion industry with annual growth rate of 6.2% 1

Americans don’t have time for household chores because they’re at home less, but have the resources to pay others to do these chores for them.3

DON’T HAVE TIME FOR CHORES

1 https://www.ibisworld.com/industry-trends/specialized-market-research-reports/business-franchises/ repair-remodeling/handyman-service-franchises.html 2 https://www.ibisworld.com/industry-trends/market-research-reports/construction/building-developinggeneral-contracting/remodeling.html) 3 Https://www.franchisedirect.com/homeservicesfranchises/ homeimprovementfranchisestatsandtrendsinfographic/17/328 4 https://www.jchs.harvard.edu/sites/default/files/r11-1_1_intro_and_summary.pdf 5 https://www.mpamag.com/news/report-reveals-ideal-time-for-millennials-to-buy-old-homes-160328.aspx

3.5% INCREASED SPENDING PER YEAR

Harvard University’s Joint Center for Housing Studies estimates that homeowner spending on home improvement projects will increase by 3.5% per year.4

Older homes have served as attractive options for

MILLENIAL BUYERS due to the dwindling supply of new homes and rising prices. As

BABY BOOMERS

downsize, these homes are then renovated to meet more modern tastes of younger buyers.5

Social Media and Reviews – They Like Us!

Facebook “Husband For A Day did a great job!

After our basement flooded they were quick to come out and provide a quote and quick to schedule the work the very next week! They helped with drywall repair, installing a bathroom vanity, fixed the lighting, re-installed our baseboards and so much more!

Very friendly and knowledgeable.

We will definitely be calling them again and recommend you do the same!”

– E. Morin

Angie’s List Super Service Award for 7 Years in a row!

Who We Are Looking For • Qualified, driven individuals who feel motivated by the Husband For A Day business model and systems • Direct experience in the construction or home repair industry can be beneficial, but not required • Appropriate license required by operator or member of team (may acquire it after investment) General contractor or other contractor’s licenses preferred

• Super business-savvy individuals who have a licensed member of their team • Those willing to be trained on the Husband For A Day systems • Business owners whose concepts can be complimented by ours • Conversions for similar businesses who look to adopt the Husband For A Day brand and systems

Next Steps QUALIFICATION QUESTIONNAIRE DISCOVERY DAY INITIAL CALL LEADERSHIP REVIEW BUSINESS MODEL and FDD OVERVIEW

VALIDATION

CLEARANCE CALL

FRANCHISE AWARDED

Husband For A Day Franchise Company, L.L.C. 14165 North Fenton Road, Suite 104F Fenton, MI 48430 866-MYHUBBY or 810.629.1906 Franchise@Husband4aDay.com www.Husband4aDayFranchising.com

This advertisement is not an offer to sell a franchise. An offer can only be made by a disclosure document filed first with the appropriate agencies of the respective filing states. Such filing does not constitute approval by any such agencies.

CONTACT US TODAY!