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Megadance USA Corp. | 10 Bliss Road | Longmeadow, MA 01106-1420 | (413) 567-3200 corporate@fredastaire.com |

This advertisement is not an offer to sell a franchise. An offer can only be made by a disclosure document filed first with appropriate agencies of the respective filing states.

Such filing does not constitute approval by such agencies.

MINN.R.2860.4100

This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York.

Such filing does not constitute approval by the Department of Law.

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Backed by an over 65-year tradition in the dance instruction industry, and with studios operating nationwide and around the globe, the Fred Astaire Dance Studio program boasts years of experience, and worldwide name recognition that is identified with excellence in dance.

Our very first dance studio was originally co-founded in New York City by the legendary Fred Astaire, who brought his immense talent out of glamorous Hollywood and onto the dance floors of America -- and around the world.

Over the years, we have been supporting franchised studio locations, and we now mark a new chapter in our growth: we are seeking to add to our network of well-supported, well-attended studios in key markets, and we are seeking motivated, skilled, passionate entrepreneurs to help us meet our expansion goals.

Join us as we embark on an exciting journey – and put your abilities and enthusiasm to work in your very own Fred Astaire Franchised Dance Studio.

We appreciate your interest in the Fred Astaire Dance Studio program and look forward to learning more about you.

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They kept telling me that I’d be an owner someday and now it’s happening. It’s all coming true.

– Elke Mischke, owner, Mequon, WI

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A H I S T O R Y T R A D I T I O N

O F E L E G A N C E, A N D O P P O R T U N I TY

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to help set the standard for excellence in dance instruction Fred Astaire Dance

Our franchised dance studio locations proudly provide

Studios teach a wide

ballroom and other dance instruction under the auspicious

variety of dance styles, including rhythm dances such as Bolero - ChaCha - East Coast Swing - West Coast Swing - Hustle - Lindy Hop - Mambo - Merengue

Fred Astaire Dance Studio name. In fact, Mr. Astaire himself was instrumental in the choice of our original dance curriculum and instructional techniques, and many of his hallmarks are still carried through our studios today.

From ballroom to Latin to swing to salsa, we offer all styles of dance lessons for all ages and ability levels in an

- Samba - Two Step and

enjoyable atmosphere. We even offer free lessons to first

Bachata; and smooth

time students, to encourage them to try – and motivate

Tango and Viennese and Traditional Waltz.

Beginning in the mid-2000s, the incredible popularity of televised dance shows “elevated dance, and subsequently, dance studios, to a higher profile. ” 2

- Polka - Rumba - Salsa

dances such as Foxtrot -

Modern ballroom dancing has withstood the test of time and is now more popular than ever.

them to return!

In addition to the star-power that comes with celebrities, TV programs, and dance competitions, the medical community has also shown there are multiple health benefits to participating in dance activities. In fact, a study published in 2003 by the New England Journal of Medicine found a 76 percent risk reduction for dementia

Lessons are available as private instruction, group classes,

in participants who were dancers.3

and practice sessions, provided in comfortably laid out studios, typically in 2,500-3,000 square feet of space, with a focus on maximizing participation and fostering positive student experiences.

What this means for you, as a Fred Astaire Franchised Dance Studio owner, is that there are ever increasing sources of motivation for people to turn to dance -- for both social and health reasons.

1. http://www.yelp.com/biz/fred-astaire-dance-studio-chicago#hrid:fegbHULgaqcekaCzVavM3w 2. http://business. highbeam.com/industry-reports/personal/dance-studios-schools-halls 3. IBID.

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They teach all different types of dance from the rumba to tango to swing to waltz. Since we were prepping for a wedding, we took a waltz class.

The best part about our dance lesson was our instructor … she made us laugh and we felt very comfortable as beginners.1

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– Dee W., Illinois

T H E C O N F I D E N C E T H A T C O M E S W I T H S T U D I O O W N E R S H I P: Most important for the Fred Astaire Dance Studio owner is the confidence that comes with studio ownership: …The confidence of knowing that you can leverage detailed and extensive dance curricula and certification programs, plus a trophy system and series of competitions that keep staff and students engaged. …The confidence of knowing that you will have the training, support, and tools you need – regardless of your previous experience or background – to build a dynamic, professional business. …The confidence of knowing you can recruit qualified teachers from nearly endless sources – from former students, to passionate dance enthusiasts, to skilled professionals – and provide them with the instructional materials and support they need to stay current and motivated. …The confidence of knowing your business is a year-round venture, which appeals to students across a wide range of age groups and demographics, and that leverages multiple potential revenue streams: from dance instruction, to practice sessions, to parties, competitions, and trips, up to and including an exclusive line of branded retail items and dance attire. …The confidence of knowing that you are improving lives through

According to a recent industry report, there is

the joy of dancing!

growing popularity in recreational dance,

with dance studios, schools, and halls representing an approximately $1.5 billion industry in the U.S. alone.*

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It’s an incredible support system. We can call any studio owner, manager, Area Representative across the country – even the

Corporate Office – to ask for help and they’ll always be there for us.

* IBID

– Carrie Babcock, owner, Upper Montclair, NJ

…as a Fred Astaire Dance Studio franchise owner, you will receive extensive training, support, and benefits, including: • Assistance with site selection through analysis of area demographics, local competition, and location characteristics, plus build-out, layout, décor, and other key details to help you convey the Fred Astaire Dance Studios brand appropriately in your studio.

• Pre-opening classroom training at our corporate offices, covering enrollment procedures, customer service, start-up budgeting, marketing, and more.

• Our comprehensive studio opening kit encompassing a full suite of confidential business manuals covering studio operations, training and teaching techniques, new student and staff development, and other key business functions. Additionally, our unique dance curriculum along with access to our exclusive branded materials including brochures, cards,

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stationery, banners, certificates, on-hold music, and a variety of other specialized items.

• Training on the use of our enrollment system and how it helps our students understand the value of continued dance instruction and education.

Joining the Fred Astaire Dance Studios system means you immediately tap into the brand power, stellar reputation, and world-wide recognition that comes with our trade names, service marks, curriculum, and more.

Plus, whether you have a passion for dance, but don’t have experience running a studio business, or whether you have business experience but don’t know the dance world, or even if you currently own an independent dance school…

• The use of our proprietary Trophy System Training, plus exclusive multi-media dance curriculum packages and charts for all levels of students, and the ability to participate in our regional and national events and competitions.

• Exclusive access to the Fred Astaire National Dance Board for qualification of staff, and the coaching, judging, and examination of students.

• Advertising and marketing guidance, to help determine appropriate local advertising expenditures and develop plans to promote your studio in your local community and help optimize enrollment and retention rates.

• Ongoing assistance through business training seminars, video training series, remote support by mail, telephone or Internet, periodic business planning meetings to set goals, discuss enrollment capacity, and more; plus system-wide informational reports, newsletters,

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calendars, and directories.

In an independent studio, teachers rarely think of their jobs as a career. However, one of the elements of the business that makes working for Fred Astaire Dance Studios so

attractive is the possibility for growth and upward mobility. The organization works hard to ensure teachers have the skills they need to open their own studio!

– Mark Smith, owner, Schererville, IN, Valparaiso, IN & Indianapolis South, IN

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As part of the Fred Astaire Dance Studios team, you can also rest easy knowing you are backed by our commitment to

continually develop and improve the business model, enhance our teaching curriculum, and help to ensure

that your studio is at the cutting edge in the dance studio industry, as well as the business world in general.

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to Join Fred Astaire Dance Studios If you are business savvy and professional, possess strong management experience and leadership skills, and are passionate either about the arts or simply about great opportunity, you could be a perfect fit for the Fred Astaire Dance Studios brand.

You do not need to have prior experience in dance instruction; with the Fred Astaire Dance Studios program, you can feel confident that you will have the training and tools you need to recruit and retain the right teaching staff and student base to keep your studio location operating in top form. You can build a business that you can be proud to call your own.

We do prefer that managing members or general partners in the franchisee organization be actively involved in daily studio operations, to help ensure the best possible experience for business owners, staff, and students.

If you feel that you have the right mix of skills and attributes, we invite you to continue the dialogue with our franchise development team, learn more about what it takes to become a franchise owner,

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and take the next steps toward an exciting, refined, and growthdriven future.

After decades of experience and a constant dedication to carrying forward the Fred Astaire legacy, we are excited for the next phase of our system, our brand, and our current and new franchisees’ growth.

– Jack Rothweiler, President

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Thank you for your interest in the Fred Astaire Dance Studios franchise program.

Contact us at (413) 567-3200 | corporate@fredastaire.com