TESI ADIDAS 2016 - BOOK EMOZIONALE_ INTERIOR DESIGN _Cioffi_Fu

Interior Design Emotional Book

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Course of Interior Design Academic year 2015/2016 Undergraduates: Chiara Cioffi Baoyan Fu Client: Adidas Supervisors: Elisabetta Grassi Federico Freddi Florenzo Capogrosso

INDEX 4

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INTRODUCTION

COMPETIOR ANALYSIS

ADIDAS STORE INSPIRATION

NEW IDEA

8-15

16-19

20-25

26-33

5

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6

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MOODBOARD

RE-CREATE CENTER

SHAPE AND FORNITURE

CONCLUSION

34-37

38-49

50-59

60-61

Creativity is contagious,

pass it on!

Albert Einstein

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1 INTRODUCTION

we all are superheroes!

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The aim of our project is to involve the people in a new experience and create a sort of lifestyle connect to the brand. In fact for us talk about the future of retail means more facilities for the consumer and a sense of community that get involve the adidas costumers.

We want focus our attention on the people’s power and their whish of create something unique and special for themselves and for others.

I’m here TO CREATE...

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to RE-CREATE !

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As curious people we have

to investigate before.

2 COMPETITOR ANALYSIS

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In order to create a strong concept on which to base our project, we have started to analyse your competitor, especially the strongest one, Nike.

please help us...

POP UP AND STORE

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Nike do not look after a lot to technology in their store, there you can only use their application Nike assist and Nike+ to improve your shopping experience.

They give more importance to the light and design, infact they prefer illuminate their product with a natural light.

Instead Nike impress the customers with technology with same visual merchandiser, like the one they have done in London for Selfridges, or in their pop up in order to attract new people to their brand.

, y g o l o n h c e t o n r o y g o l techno s the problem... this i

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3 ADIDAS STORE INSPIRATION

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Adidas’s latest concept stores inspire us for create our idea, because you have find the way of getting involve people in the creation process of their shoes. Moreover the costumer could became part of the adidas community with all sort of events, so is something completely innovative.

! r e t t e b e r a e w t u b , e k i N Sorry

RUNBASE - MI STUDIO LAB

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Runbase is holistically designed to enable your personal development in a multitude of areas: Running, Nutrition, Knowledge, Gear and Physical Health.

This is a venue for exchange and growth, inspired by a collective passion for running, sports, and leading an active lifestyle.

Miadidas studio offers customers the opportunity to individually customize their Adidas sneakers in store through the Miadidas configurator and the #miZXFLUX photo print app. Additionally, the interactive studio contains a stage for weekly performances, lections and workshops by musicians, bloggers, entertainers, entrepreneurs and sneakerheads. With this project, the brand wants to enable the customers to be creative themselves.

d l r o w e h t e l u r l l wi

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The earth without art

is just “eh”.

Bansky

4 OUR NEW IDEA

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Our reasearch and the latest trend analysis help us to understand that the world constantly change, and with it the people’s desire. Nowadays many of us become vegan or vegetarian and take care of our planet become a law and not only a duty. Therefore we would create a new concept store where the people could combine their creativity with the need of looking after our enviroment.

. . . m a e r d a Like in

THE CYCLE

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This cycle helps our costumers to will never get rid of their shoes. They can wash it after a run, a masterclass or a night-out to the disco Furthermore when the shoes became old or you are worn out about it you can regenerate same elements like the sole, lace or the covering in order to improve your fitness performance or just to have something new to wear.

You will never get rid of your shoes!

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HOW IT WORK

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Adidas will give a sort of insurance on your shoes that allow you to replace same part of it if it is break and with same simple passages you can regenerate your shoes.

The first step is put your old shoes in a sort of magic box that recognize the damage, after that an Adidas’clerck suggest you which part is better to change. You could choose between a different type of soles models, color, pattern.

Meanwhile you attend the 3D printer, the laser cut or the sewing machine work you could relax yourself to the coffee shop or do sport around the temporary shop.

s i g n i h t y r e v e y r r o w t ’ ! l n o o r t D under con

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Don’t call it a dream

call it a plan...

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5 MOODBOARD

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It’s important to explain the general mood of the project as re-creation in all its fields.

Indeed we design a structure that is completely modular so you could change it everytime you want in according to the location and needs of your costumers.

INSPIRATION

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The main inspirations are the Lego and the Japanese Tatami because they are combinable in a lot of different way, light to move and simple to build.

Moreover we are also inspired by the minimalist house Diogene designed from Renzo Piano for Vitra, that is a smallest buiding independent of the existing infrastructure.

g n i k a m e k i l s ’ it puzzle! a

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6 RE-CREATE CENTER

? s i h t r o f y d a e r Are you We design a temporary structure that is easy to move around the country and the city, in fact our goal are organize a world tour to launch this new concept store. For this reason we design something that is possible to include in a trucks’s conteiner, in this way when it arrives to the final destination the container becomes the place where is placed the main services, like the restrooms, the basin for wash the shoes and the lavatory for the coffee shop and the elements inside of it the temporary store.

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1. THE ADIDAS’TRUCK ARRIVES

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2. IT UNLOAD ALL THE STRUCTURE’S ELEMENTS

3. NOW YOU CAN BUILD THE RE-CREATE CENTER!

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k c u r t ’ s a d i d A n o i t n e t t a y a P going to arrive! is

SMALL SIZE TEMPORARY

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The Re-create centre born from the composition of rails panels and juction in different dimension in order to allow the “creator” to design the space he needs and desire. It is completely a self-sufficient system thanks to the solar panels placed on the truck’s top part. Furthermore you could place it everywhere you want such as in a park or in a city square. Inside of it we could find the right product and accessories to take care of your shoes.

d r l o w w e n y M s yellow... i

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GET PEOPLE INVOLVING

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To let people really become creators, we have organized a series of workshops with artists and new tecnhologies where the partecipants could personalize their used Adidas shoes and trasform them in something new and original.

In addition to this we have organized a series of sport classes which could be followed by customers during the product trial, while they are waiting the 3D printer work or laundry, or just to re-create themselves.

=)

s y a w l a d n a finaly gether! to

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LAYOUT

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This is the small plan and inside of could find everything you need for regenerate your shoes, the right spay for wash it, the machine and the coffee shop with same seats.

Are you sure that is small ?!?

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I was created

to create.

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7 SHAPE AND FURNITURE

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For characterize this temporary store we choose to use the Adidas triangle that we can find in the logo. From the combination of two of them we generate a pattern that we use to design the shoes library, the shoes strings panel and the table for the regeneration.

LOGO SHAPE

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We start to study the shape of your performance logo and its origins for reach to our triangular shape.

We use it for create all the furniture and a pattern for the panels, in this way we connect the brand with the temporary store, like you do with the three stripes in your actual flagship store.

d n a a e d i n a th i w I begin . .. e ls e g n i th e m o s e m o then it bec

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LOGO SHAPE

PATTERN 55

e v o l n i y z a r C das triangle! i d A with

SHOES LIBRARY

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This is our shoes library which show all latest models you have create and some products for wash and regenerate our shoes.

It is a modular furniture, perfect for be carry in our world tour because we design some triangular seats to put inside of it that could be composed and used for the coffee shop or the testing area.

! g n i z a m a s t’ i . .. all in one

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SHOES STRING PANELS

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According to our concept we create these panels, done with some old shoes strings re-used in a creative way, which are wrap up around an aluminium structure the allow us to follow our pattern.

In this way this temporary store would be recognizable and everyone could understand that is something connect with the shoes.

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I

love it!

r e t n e c e t a e r c re- coming... is

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Are you ready for this?

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Body copy: Chiara Cioffi

Artistic drawings: Baoyan Fu Technical drawings and diagram: Chiara Cioffi Rendering: Baoyan Fu

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