100th Birthday Celebrated, Page 10
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JANUARY 29-FEBRUARY 4, 2015
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Unique Strategy to Promote Maternity and Pediatric Services
Submitted by DENISE RADER St. Luke's decision to introduce such a unique strategy to brand their pregnancy, labor and delivery services evolved from the excitement generated from the inaugural launch of St. Luke’s Baby Bowl in 2014. Ken Szydlow, Vice President of Marketing and Public Relations, St. Luke's University Health Network, stated, “Last year, the inaugural Baby Bowl was so well
received and generated such positive feedback both internally and externally that we embraced and expanded the program this year. We have increased the number of boards throughout the Lehigh Valley and surrounding regions. Our outdoor effort will be complemented by additional social media and radio advertising components, as well.” In addition to the electronic billboards keeping score, me-
dia partner WLEV 100.7 and WCTO 96.1 Radio will keep motorists up to date during the drive time and will announce the winner on Monday morning to coincide with the updated billboards. Tony Cioffi, General Manager Adams Outdoor Lehigh Valley, said, “It is nothing short of amazing the number of babies Continued on page 5
The history of cement production is the history of our area The Phoenix Portland Cement Company
by ED PANY Curator of the Atlas Cement Company Memorial Museum and Historian As my loyal readers know, I have written numerous columns on our local cement industry and the lives of cement workers. For
many years the Lehigh Valley was the largest producer of Portland Cement in the world. Recently, I was given rare photographs of a company whose memories have been lost in time except for a ward of Nazareth that even today carries the name of Phoenix.
Driving past Gracedale Nursing Home, on the right, will be a sign with the name Phoenix. The village-like area dates back to 1900 when the Phoenix Portland Cement Company was orgaContinued on page 5
Environmental Center offers Programs
Submitted by LAUREN FOSTER Snowshoes are available at the Jacobsburg Environmental Education Center Monday through Friday 8:00 a.m. to 2:30 p.m. Borrow snowshoes to enjoy Jacobsburg’s trails in winter! To borrow snowshoe equipment you must provide a driver’s license or another form of state issued identification. Snowshoes will not be available during times of insufficient snow cover. For more information call 610746-2801 or email jacobsburgsp@ pa.gov. A Tracks and Traces Walk will be held on Saturday, February 7 from 10:00 until 11:30 a.m. Kids and parents are invited to join center educator on a search for animal tracks and traces at Jacobsburg. Learn how to identify animal tracks and other traces they leave behind that let us know they were there. We’ll even get a chance to make some tracks of our own! This program is appropriate for ages five and up. Dress for the weather, we’ll be outside for part of the program. To register, contact the center at jacobsburgsp@pa.gov or 610-746-2801. A Winter Plant Walk will also be held on Saturday, February 7 from 1:00 until 2:30 p.m. Join educator Rick Wiltraut for this walk through Jacobsburg in search of winter plants. Learn how to identify them and find out which species attract wildlife during the cold winter months. Participants should wear comfortable shoes and dress for the weather. Please resiger. A Friday Family Film will be shown on February 13 from 6:30 -8:00 p.m. Bring your family along to Jacobsburg Environmental Education Center for a craft activity and movie night! This month we’ll be screening “Beavers: The Biggest Continued on page 13
Marcia Milking Page 7
Frosty’s Christmas Donation Page 8
Victory for Local Fishermen Page 11
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