Tool Shed: Virtual Building Blocks for Historic Preservation Jane Pojawa www.pojawa.com firstname.lastname@example.org
Use Your Powers for Good!
Your computer or your phone may be the next frontier for you as an amateur historian! You don’t need to be a programmer or learn any code to take advantage of research and preservation tools. It can be hours of fun (without tears, frustration and throwing things)
Social Media and Your Organization Objectives
Learn innovative and cost-effective solutions to generate public awareness and further a cause Identify the most beneficial on-line tools for your organization Demystify interactive media programs Defining your Facebook marketing strategy – what/who/when
My 2011 Presentation was about using internet tools for preservation advocacy. You need to get the word out! What tools are useful and what is a giant time-suck? How can you attract volunteers, contributions, raise public awareness, sell your wares and promote your “brand”?
What is Your Brand?
You, in your professional capacity A Product A Service A Cause An Organization A Historic Building A Historic District Your “brand” has an online life all its own.
Raven Jake’s Observations
“Raven Jake” is a character I developed with my husband Jeryd. Raven Jake, as such, does not exist. He is a fictitious desert rat. As with many fictitious characters, he has become real and even has something of a following. The content of his blog, “Observations of a Western Legend,” centers mainly on nature, history and travel. http://ravenjake.typepad.com/blog/
Raven Jake’s blog, originally hosted by VOX, is now on Typepad. Both are free hosting services with nice templates. Blogs are one of the more reputable forms of social media. They are free, easy to use, and can be an invaluable tool in the preservationist’s arsenal. Blogs can be used by a person or by an institution or business and are frequently incorporated into a more “official” website. One day, Raven Jake received a comment from a distraught fan…
The initial advocacy was helped to a large degree by a blog, “Raven Jake’s Observations.” In no way was that the only form of community action being taken, or even the most important one. Typepad, Wordpress, Blogger, LiveJournal and many other platforms offer free, dependable, nice-looking blogs. Start one!
The Michael White Adobe 1840? â€“ 2012 http://sites.google.com/site/michaelwhiteadobe/home
But as an individual…
Maybe you don’t have a “Brand” to promote Maybe you just want to do stuff Maybe a project-based approach would be better than creating a uniform internet identity The question is – what do I have and what do I want to do with it?
Project 1: Socializing
Social media is like talking to people but without the effort. Running your mouth will probably come back to haunt you, like in life. It is very easy to share pictures, maps, and interesting websites You can reach a wide audience (see the second bullet)
FaceBook has become and indispensable way to quickly share information and is gaining credibility. It is free, allows easy interaction/feedback and can be used to raise funds. It is also a good way to reach a broad spectrum of the public – particularly young people. This is a “cause” page. Free!
FaceBook is the most popular form of social networking right now. Before FB there was MySpace and there’s also Google+ and other, less popular, social networking options. Join MySpace under a fake name and you can: (1) spy on your grandchildren (2) Keep up to date on the minute-by-minute activities of everyone in the Morongo Basin
FaceBook Group Page
Who else is doing FaceBook?
Just about everybody!
Other social networking sites
http://ndn.me/ Social media site for Native Americans Great place to post events Cultural resources News feeds, interest groups, tribal affiliations, events Free to join http://www.linkedin.com/ Social Networking for business contacts. “Find past and present colleagues and classmates quickly. LinkedIn makes staying in touch simple.” If you wish the high school reunion would never end, this is for you! Basic/individual service is free; business accounts range from $20-$100/month
Project 2: Make a Meme
Impress the world with your pithy coolness. The Grumpy Cat has become an international icon of dissatisfaction Free!
http://pinterest.com/ Pinterest is an online pinboard to help you organize and share things you love. You need to request an invitation. Free
Project 3: Make a Pin Board ď Ż
Pinterest is an online community board for sharing links, not unlike the one outside Food For Less. It could be used to share travel spots, points of historical interest, charitable organizations, etc.
Project 4: Make a Newsletter ď Ż ď Ż
Mike has the MBHS newsletter covered. There are still lots of other newsletters (especially micro newsletters) begging to be created: a newsletter about general volunteer opportunities in the Morongo Basin, your housing development/neighborhood, causebased newsletters like Black Lava Butte wind farm, or a newsletter about your family.
Mail Chimp - Newsletters
Free email marketing service from MailChimp. Design, send, and track HTML email campaigns with our simple tools. http://mailchimp.com Basically, this means newsletters, but also think in terms of virtual flyers. Also manages your mailing list. Great for sending your members updates. Sliding scale. Less than 500 emails a month = Free. 25,000 – 50,000 emails/month = $240
Free! (up to a point, then there’s a sliding scale for lots of recipients) Nice-looking templates Variety of content Short entries, or paragraphs that link to online content are most effective.
Project 5: Uploading Documents
There are literally dozens of sites where you can store photos, videos and other documents for free. In most cases you can share them or keep them private. Issuu is my favorite for pdfs of print materials, like newsletters, magazines, newspapers, or even boring stuff like building codes.
Issuu – Document Hosting
http://issuu.com/ Issuu is the “leading digital publishing platform delivering exceptional reading experiences of magazines, catalogs, and newspapers.” Easy way to store a backup copy of any document Great for newsletters Easily embeds in websites Flip through pages like you’re reading a book. Free
Project 6: Create a Product
This one is advanced, but potentially very useful for history buffs. You can self-publish magazines, books and videos with no minimum order. You can sell it yourself, or print-on-demand from an Amazon store. They take a big chunk of $, but handle everything from printing to shipping.
MagCloud – Magazines Printed on Demand
http://www.magcloud.com Service offered by Hewlett Packard No minimum order Online store, print-ondemand Brochures, catalogs, newsletters, portfolios and recipe books – and magazines. Base cost is .20/page
CreateSpace – Books & DVDs
https://www.createspace.com/ Online store plus Amazon listing You might want to publish a book, either to raise your profile or to sell as a fundraiser. (This one can be expensive – the less you pay “up front,” the more you pay on the back end. But you don’t have to lose your shirt. And you can do it for free) You might want to publish a DVD. (Free-expensive. This one depends entirely on your ability to network and access community resources. It is also a high profit margin item) A DVD costs about $4.95 each to print on demand, includes ISBN number, box and printing.
Project 7: Genealogical Research
If you don’t like your own family, you can try somebody else’s. Get the inside scoop on local “celebrities.” Weirdly compelling! http://www.findagrave. com/
Project 8: Audio Files
You’ve made a recording, now what? Get it into a digital format. For sharing, it should be an .mp3 You can upload it for playback to your blog or to a website. If you don’t have a blog or website, there’s Soundcloud
Endorsement: Gabriel Harley ď Ż
Gabriel Harley has a company called tape2digital and heâ€™s the cheapest/best game in town (well, not this town) for converting old reel-to-reel, cassettes and record albums into a file format that will go onto your computer! www.tape2digital.com
Ethnomusicology ď Ż
https://soundcloud.com/toypurina/cabotyerxa-ufo-tape George Van Tassel’s Interplanetary Space Craft Convention at Giant Rock starts approx. 14 minutes in At 39:31 Portia launches into the Age of Aquarius. At 43:40 she talks about being given an Atlantean/Venusian writing sample after a “under Giant Rock” meeting.
Project 9: Making a Map
The main industries of the Morongo Basin are Medical Care and Tourism, let’s focus on the second part. It’s easy to make maps with a Google account. This could be points of interest, or a historical tour or even a tour of places that no longer exist.
More Useful Stuff
Free tools and apps are being developed every day. Content can be applied to a variety of different applications. I am unaware of any online services developed specifically for preservation issues (doesn’t mean they don’t exist) but existing services may be repurposed for your own nefarious requirements.
Project 10: Download a Phone App
This only works for “smart” phones There are dozens of history-related magazines, historical maps, a virtual tour of the American Museum of Natural History, genealogy-related, quizzes and trivia games, classes, and plenty of other goodies available in the app store – all for free.
Google Field Trip
Google has a new app (this is short for “application”) for iPhones and Androids It draws from a variety of sources to give you a tour of anyplace you are. Depending on how you set your preferences, it will tell you where to find historic sites, interesting architecture, restaurants, etc. Near Yucca Valley, there are listings for: the Mission Creek Preserve, the Graham Residence, Warren’s Well, the Institute of Mental Physics, the teddy bear garden, the Mojave Sands Hotel, the Hicksville trailer Palace, Acido Dorado, Rhythms of Life, Old Woman Springs, and Krblin Jihn Kabin, among others
This is a “super barcode” that links to online content. QR Code Generator: http://qrcode.kaywa.com/ QR Code Scanning App allows users with smart phones to access. Good for linking print media to online content or for identification badges. Free
Online Resources Raven Jake http://ravenjake.typepad.com/blog/ Michael White Adobe http://sites.google.com/site/michaelwhiteadobe/ Publishing Issuu http://issuu.com/ Magcloud http://www.magcloud.com/ Website builders Google Sites https://sites.google.com Joomla http://www.joomla.org/ Wordpress http://wordpress.org/ Social Media Facebook http://www.facebook.com/ MySpace (almost obsolete) http:// www.myspace.com/ Twitter http://twitter.com/ Timelines Dippity Timeline Generator http://www.dipity.com / Blogs Typepad http://www.typepad.com/ Wordpress http://wordpress.com/ Blogger http://www.blogger.com LiveJournal (mainly for writers) http:// www.livejournal.com/
Genealogy Find-a-Grave http://www.findagrave.com/ Family Search https://www.familysearch.org/ Watch a video of anything - YouTube http:// www.youtube.com/ Another video host - Vimeo http://vimeo.com/ Create slideshows – http://socialtimes.com/12-free-online-slideshow-creators_b5 Kioza http://www.kizoa.com/ iPhone apps for historical tours (great for districts, could also be a self-guided museum or cemetery tour) http://itunes.apple.com/us/app/strawbery-bankemuseum/id394289589?mt=8 http://itunes.apple.com/us/app/chester-revealingthe-rows/id379853774?mt=8 http://itunes.apple.com/us/app/digimacq/id379704 226?mt=8 This is a company that creates iPhone apps for custom tours. I have no idea if they’re any good or how much they charge: http://www.productworld.com/index.php/producttour/mobile-apps/
More Resources Jane Pojawa’s personal website: www.pojawa.com Social Media Facebook http://www. facebook.com/ Twitter https://twitter.com/ LinkedIn http://www.linkedin.com/ ndn.me http://ndn.me/
Integration BrandYourself http://brandyourself.com/ Person.me https://about.me/ HootSuite http://hootsuite.com/ Other
Photo/Video/Document Hosting Flickr http://www.flickr.com/ Instagram http://instagr.am/ YouTube http://www.youtube.com/ Issuu http://issuu.com/
Pinterest http://pinterest.com/ Storify http://storify.com/ QR Code Generator (you will also need to download an app for your phone) http:// qrcode.kaywa.com/ MailChimp http://mailchimp.com Wiki Loves Monuments http://wikilovesmonuments.us/
Print-on-Demand CreateSpace https://www.createspace.com/ MagCloud http://www.magcloud.com