Identity Magazine October issue

OCTOBER 2017 - 15 L.E., VOLUME 12, ISSUE 12 WWW.IDENTITY-MAG.COM

THE STYLE EDITION

. A/W Trends . Get the Look . Dress Code . Etiquette SS 18 FASHION WEEKS

Travel Trends to enrich your

Experience

the Wedding Guide:

all you need to know

10 Under

the Radar Fashion Stores Beauty

Tips & Tricks

Hana Elawady Goes Local Egyptian Designers to Look out for

IDENTITY

volume 12 issue 12

October 2017

Founder & Managing Editor ROLA KAMEL Editor-in-Chief NAWAL ISMAIL Assistant General Manager ALIA EL ABD Copy-Editor AMINA EL FAYOUMY Junior Editors KAREN SHAWKY SARAH SOROUR MOSTAFA HESHAM Freelance Writer AMINA ELGHANDOUR

H

ow fascinating is it that we are truly witnessing an era with rapid changes in the fashion world? Whether it’s the designer or the design itself, the constant innovations have taught us that this industry perfectly combines creativity, business and personalities. This issue tackles all the highs and lows of fashion, the Egyptian-based hidden stores as well as unexpected success stories that are all about determination and passion. We’ve created a bolder, braver issue to celebrate all these voices and what they stand for. Be prepared for a coming of age fashion showdown that will only leave you wanting more.

Rola Kamel Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s life style, helping our female readers to discover and improve their own identities.

The subscription rate to Identity is 180 L.E. for one year (12 issues) by Al Ahram, Tel: 02-27703190 Distribution by AL AHRAM Website Company: QPIX SOLUTIONS Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 0227361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com

IDENTITYMAGEG

4 October 2017

Interns DONIA ASSAR DAHAB ELKADY DAHLIA EL-HALAWANY MENNA KHAMIS Relationship Expert MARWA RAKHA Fashion Expert MIRANA TERA Junior Graphic Designer SANDY SAIED Marketing & Advertising Manager RIHAM YEHIA Digital Marketing Executive YOUSSEF ALI Social Media Executive RAGUI ELISSA Social Media Graphic Designer MOHAMED A. ETMAN Identity Magazine Distributor ASHRAF FOUAD

A W EDDI NG FOR THE YOUNG AT HE A RT.

LIGHT UP THE PAL ACE W I T H YO U R O W N M A G I C .

Write a fresh page in the majestic history of the Gezirah Palace with a wedding for today’s modern bride and groom.

Blend timeless splendor with stylish chic in any of Salon Royal, Eugenie, Salon Vert and the grandeur of Aida Ballroom or enjoy the cheerful atmosphere and stunning views of the Nile from Almaz.

Say YES to #MarryMeAtCairoMarriott...

CAIRO MARRIOTT HOTEL & OMAR KHAY YAM CASINO 16 SARAY EL GEZIRA ST., PO BOX 33 ZAMALEK, CAIRO 11211, EGYPT. T: 00. 202.27.28.3000 CAIROMARRIOTTHOTEL.COM

IDENTITYcontents

the Wedding Guide see page 50

FASHION

FASHION WEEKS SS’18 page 30

6Q&A 8 Sick of It All 10 Get the Casual Look 11 Get the you-meanbusiness Look 12 Get the Look: Makeup & Hair 14 How to Make your Makeup Look Last 16 A/W Trends 22 Working Woman 24 Red Carpet Fails 2017 26 Ten Under-the-Radar

Fashion Stores 28 Project Runway Designers: Where are they now?

46 Fashion Etiquette 48 Five Travel Trends that Enrich your Experience 50 The Lash Shop

INTERVIEWS

38 #HanaGoesLocal 40 Mirna Nakhla: An Aspiring Fashion Designer to-be 42 Nine Crimes by Sandra Rizk 44 Aitch by Habeiba Hassan

WEDDING GUIDE 51 Hair Salons & Make-up Artists 52 Photographers & Wedding Planners 53 Honeymoon Destinations 54 Wedding Gowns

OUT & ABOUT SAME ITEM, DIFFERENT LOOK page 20 6 October 2017

56 58 60 64

Advertorial Snaps Press Releases Horoscopes

Q&A Identity

Everyone probably has that one look that they once had which keeps haunting them for the rest of their lives. It raises many questions like “how did I dare?” and “why didn’t anyone give me their honest opinion?” Then again, maybe the look was trendy back then and everyone more or less sported it. Here are some of Identity Magazine team members recounting the worst outfit they ever pulled off:

Q: What’s the Worst Outfit You Ever Pulled Off? A’s: “Drop-waist dresses that were trending a couple of years back. Please don’t come back not-so-dear trend.” - Rola “Trying the “Spanish” veil on.” - Riham “Once, I wore a yellow shirt on white pants, and to me this is just a no no!

Never again.” - Ragui “I can’t call it the worst, but it’s indeed the weirdest. I had to wear an African Kenyan attire that my friend lent me for a traditional Johannesburg party. It was like a bed cover wrapped up and tied around the shoulder. They advised me not to, but I just had to wear pants underneath.” - Ahmed “I wore a penguin onesie to college once.” - Mostafa “For Eid, I had two jackets that I equally like, so I decided to wear them over each other. I didn’t have another option.” - Youssef “Other than that one time when I had to put on an Indian Sari for a school play, it’s the other time when I had to be Chinese for another play and wore those silky Chinese shirts. I will never be able to pull off a Chinese traditional costume!” - Karen “Wearing gold shoes, not those fashionable ones, but the ones you would look at and puke.” - Sarah “I once wore a pistachio colour evening dress to a wedding, the bright neon eyeflashing pistachio. I probably got rid of it right after the wedding!” - Sandy 8 October 2017

Darling New Design by sieger design

Endearingly individual. As people today want to be able to make their own decisions, Darling New offers four different washing area variants, all of which are equally attractive. The furniture washbasin offers impressively generous shelf areas and a delicate design, even in the smallest size.

For more info please visit our showrooms in Sheraton +2 02 26968700, Designopolis +2 02 38572041 or +2 0238572042, Sharm El Sheikh +2 06 93664162, Hurghada +2 01 001789418 or visit www.duravit.com.eg

W E CA N H E L P YO U I N D E S I G N I N G YO U R B AT H R O O M .

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IDENTITYadvice

Some people are jealous because of the following reasons: Low self-esteem People who do not see themselves as worthy are very prone to jealousy fits. If that is your husband’s case, he feels that he does not deserve you, that you are too good for him, and that you will eventually figure that out and leave him.

Insecurity An insecure person is always afraid of being dumped and of losing people in his life. The irony here is that usually the insecurity is the cause of the loss; he actually loses you because of his insecurity not the other way around.

SICK OF IT ALL

by Marwa Rakha

Dear Marwa, I have known my husband for a long time before marriage. To be honest, throughout our relationship he’s always been a bit jealous and we’ve had our share of fights about it. Now, this jealousy is turning more into some kind of possessiveness. He has to question all my outfits, not to mention interrogating me whenever I’m out or whenever my phone battery dies. Things are starting to get out of hand and I know he’s doing it unintentionally or even out of love, but I’m starting to suffocate from all those trust issues. I talked to him about it, but he keeps giving me the excuse of the extreme love he has for me, and that I already know how jealous he is. Bottom line, I am sick of it!

Lack of Trust In this case, your husband simply does not trust you.

The lack of trust could be because of something in your history with him, or even before him. For example, he has caught you lying, has discovered something that you intentionally hid, or has caught you in the act of flirting or cheating before.

Bad Experience That person has been fooled and cheated upon before.

It could be once or more; it does not matter as long as the damage has been done. The once trusting person, can no longer trust anyone, especially his partner.

Questioning your actions makes him feel in control and that he cannot be fooled again.

A Gaping Wound Someone who has seen, or heard, one of his parents cheating on the other, is incapable of trusting anyone.

Within the hearts and minds of these people, is engraved the body language, tone of voice, facial expressions, excuses, and attitude of the cheater. They see these signs in their partners and in people around them. Over the years, they become adept interrogators and then excellent detectives. Their partners are always guilty until proven otherwise.

Only a therapist will be able to help your husband with his issues; hence, saving your marriage. If your husband refuses to see a therapist and get professional help, you will suffer further. You will eventually lose your own selfconfidence, and you might intentionally neglect yourself to avoid the guilt charges being thrown at you. In some Dear Sick-Of-It, cases, people who are always accused of cheating, end My sincere advice to you and to your husband is to up cheating. In other cases, they get a divorce, only to investigate therapy options! When a man, or a woman, is find themselves becoming obsessed with, and paranoid literally sick with jealousy, that person needs professional about, being cheated upon. help. Jealousy has many reasons and some of these reasons are buried deep within that person’s black box. If your husband refuses to get help, consider asking for a divorce.

10 October 2017

SKINCARE FUTURISTS MEET THE FUTURE OF SKINCARE AND YOUR NEW BEST FRIENDS

2017 has been a great year for high-tech innovations. We`ve seen everything from smart footballs to self-driving cars threatening to roam the streets. However, 2017 sees the rise of an industry previously hardly acquainted with high tech at all and it is - beauty. Gone are the days when you cared for your skin only with water, soap and your favourite moisturizer. These days, T-sonic pulsations is a term you should be familiar with.

Enter FOREO. This award winning (this year alone they won a whopping 16 beauty and design awards including Men’s Health Grooming Awards and Teen Vogue 2017 Acne Award) Swedish high tech brand is conquering the world. High on innovation and meticulous about ground-breaking design, FOREO has a range of beautiful beauty gadgets that will make you very popular this season. From a range of colourful electronic toothbrushes to revolutionary skincare devices for both sexes, no one will stay indifferent at the sight of these beauties.

The strongest in the range is LUNA 2, a sonic cleansing facial brush boasting up to 8,000 T-sonic pulsations per minute – removing oil and grime, and residues of make-up, while also allowing skincare products to penetrate more deeply. The device, which

comes in four different models and colours (each for a specific skin type), also has an anti-ageing mode to target wrinkle-prone areas with lower frequency pulsations. The skin is revitalised, leaving the complexion naturally radiant and ready to glow. With winter just around the corner, be sure to update your routine and keep that skin glowing, all year round.

For more information visit: Foreo.com/ar/identitymagazine

IDENTITYfashion H&M

H&M

Selena Gomez pulled off this simple outfit and hair bun with probably no effort at all. Black tights, with an ethnic spaghetti strap crop top and a knit cardigan. And that’s how you can wear it too: Knit cardigan from H&M, a burgundy crop top from H&M and your black tights. Spice it up with some long necklaces and Zara’s flat ankle boots.

Get the casual look

by Karen Shawky

H&M

We often see celebrities rocking their outfits and their looks no matter how simple they are. They just tend to mix and match items that complete their overall look. This piece is dedicated to show you how to achieve the celebrity look, and the good news is it doesn’t have to be using extravagant brands either.

H&M

Looking at Gigi Hadid's outfit, you can tell that this might be what you would wear most of the time and that’s why it looks so good. Beauty lies within simplicity. So get simple: Ripped jeans from ZARA and the H&M basic t-shirt, with a black bromper and the same flat ankle boots.

12 October 2017

Opening ceremony

Zara

Zara

Zara

In this scene, Sandra Bullock appeared with a pencil skirt suit, a slightly open-toe pump heels and a camel colour bag. Nothing fancy, yet she still perfectly portrayed the business woman who is caught up on her work and nothing more. If you work in a corporate environment, that’s your go to look. It’s easy, simple and hassle free. Here is what you need: ASOS pencil skirt, Zara blazer (it doesn’t have to be belted) and ALDO pump heels.

The open toe is optional.

Get the you-mean-business look

by Karen Shawky

Ever wondered how Sandra Bullock nailed the business woman look in The Proposal, or how Gina Torres meant business in her Jessica Pearson role in Suits? Both styles were similar even though one was too stiff and the other was laid back yet too formal; a combination that is hard but approachable. Well wonder no more, here’s what you need.

Balenciaga

Gina Torres nailed the look of a corporate attorney whatever she wore, one can’t simply pick one look but rather the style itself. Under the knee, almost ankle length, black dress spiced up with a different colour heels and a black sharp-edged purse.

The most important tip is that you customize any outfit to fit your body type. Don’t let anything limit you, but rather learn to customize it to suit you.

Fendi

Christian Louboutin

Bottega Veneta

IDENTITYbeauty

Get the Look Makeup & Hair

by Dahab Elkady & Dahlia El-halawany

Ever passed by a celebrity look on your timeline and wondered how could you create a simple neat hairstyle or achieve such a glazed look using your everyday makeup, without the need for professional makeup artists with bags full of Chanel and Dior products? We sought out a list of tips and tricks; check them out and you’ll be ready to go in no time!

Hair BUTT LONG EXTENSION Long hair is always a catchy look; Snow White had short black hair that was never noticed like Rapunzel’s! You may pull your hair up and make it fall smoothly or have a half up half down princess

CHIN LENGTH LOB Cutting your hair to your chin looks so beautiful when waving your hair with blond highlights. Give it a try!

14 October 2017

PIXIE CUT No one can ever guarantee that this boy haircut would match perfectly with every head but once it’s a match, it’s a goal! Some girls keep it for infinity once they try it! It’s a risky decision to take, but experimenting with different dos is always needed.

BRAIDS Knowing how to make a braid is a blessing for every girl! Braids are no longer the daily school hairstyles.

Celebrities are now using different kinds of braids in their red carpet looks. Look out for some really unique and surprisingly simple braids.

Makeup SMOKEY EYES LOOK Well renowned model Cara Delevingne is always known for her catchy beautiful eyes. Using NYX’s Dream Catcher Palette after applying a cover stick concealer from Amanda Milano on your eyelids would give you the look perfectly. A slight use of eyeliner would also help, so you may want to try Mac’s Black Track.

NO MAKEUP LOOK Sometimes even a no makeup look can be a bit hard to achieve, but all you need to have is a collection of light colours eye shadow palette; L’OREAL Paris comes highly recommended for such use. A light Ombre Blush Powder from NYX will complete your an all natural look for a night out.

BOLD LIP LOOK You may need to focus on the burgundy colour on your lips more than your smokey eyes or your peachy blush. Start with contouring your cheeks and adding Maybelline’s mascara to get the perfect volume for your eyelashes.

Steadying your lips with a liner prior to applying a dark red lipstick from Mikyaji would be ideal to finalize this look.

VICTORIA SECRET LOOK We may call it the nude look.Victoria Secret’s models are usually the ones who use it the most. Start with “babyskin” from Maybelline as a primer then apply some highlights to create a bronzy look. Most importantly is the nude lipstick; you can find infinitive skin tones and choose what suits you from NYX’s London matte lipstick creams!

October 2017 15

IDENTITYbeauty

How to Make your Makeup Look

by Karen Shawky

Last W

earing makeup can be a hassle for a lot of ladies out there, especially if you’re going out to a restaurant or a party. Well, at the restaurant, you might end up being unable to drink normally because you’re afraid of ruining your lipstick by fading the middle area of your lips, and don’t get me started on how awfully embarrassing this looks. At a party, you may end up going to the bathroom every couple of minutes to check that your eyeliner is still put, your mascara is not crumbly and your foundation is not causing a scene by how cakey it looks.

Worry no more; you will be as comfortable as ever with the following hacks:

1

+ E.L.F

16 October 2017

Lancome

EYE-LINER LIFESAVER While there’s only one tip to lasting lips, there are a couple of them for eyeliner.

It’s not very easy to keep your liner put throughout the day, but it’s applicable. First, you need to set your eyes with eye-primer and let it dry. If you don’t have a primer, you can apply translucent powder, line pencil liner, liquid liner for more sharp edges, and then trace your liner with concealer to prevent the liner from smudging or feathering. Applying waterproof mascara will help keep your liner put.

+ Nars

Bobbi Brown

2

+

HAVING TO FIX YOUR LIPSTICK EVERY 10 MINUTES? Here’s the thing, your lipstick fades after eating, drinking, or just a couple of minutes talking. Here’s the solution: after applying your lipstick grab a tissue and place it on your lips, and with a brush dab translucent powder on it. Boom your lips are ready!

Nars Mac

3

IF YOU DON’T HAVE WATERPROOF MASCARA The ultimate mascara challenge is to keep it moist to avoid clumpiness. Why keep your mascara moist?

Because that’s the key for lasting mascara.To keep your mascara moist, you need to add 5 drops of saline solution and it’s ready.

+

Applying translucent powder between coatings of mascara gives it a less clumpy full look. Also, Heat your lash curler with your blow dryer before curling your lashes. It will help keep a good curl all throughout the day. The best time to use your curler is before you apply your mascara.

Maybelline

The Body Shop

4

FOUNDATION First you need to make sure that your face is not oily, so the foundation can be absorbed by your skin to avoid having a blotchy look. Then you need to wait 5-10 minutes before applying your setting powder to avoid a cakey look later. These steps will keep your foundation looking fresh and put through the night.

+ Neutrogena Mac

5

KEEP YOUR PERFUME LAST LONGER To keep your perfume scent throughout the day without having to suffocate everyone around by spraying it over and over again, pick your spots.The perfect spots are the back of your elbow, your wrist, behind your ear and your clothes. The scent simply spreads whenever you move. As weird as this might sound, adding Vaseline to where you sprayed your perfume will keep the smell intact.

Victor & Rolf

October 2017 17

IDENTITYfashion

A/W TRENDS

Mango

Zara

by Mirana Tera

The 70’s are definitely back this season!

From Bold blunt colours, high waists, broad shoulders to pleats, plaids and glitters. Dare to go fashion forward by going back in time.

Check out these four styles!

Bershka

FUR -OR FAUX-FUR- BALL Fur has always been and will always be chic and luxurious. In the last couple of years, people have become increasingly aware of animals rights and therefore more inclined to wear faux fur. You can either wear a fur jacket or sneak a little fur detail in your outfit like a bag, scarf or even an earring.

Maxmara

Bershka

H&M

18 October 2017

Nine West

River Island

Zara

Tibi Zara

Balenciaga

Stradivarius

Stella McCartney

Stradivarius

Pull and Bear

CHECK-MATE While plaids have been in for a couple of years now, this season checks joined the trend. Add a checkered jacket or trousers to your outfit and take it to a whole new level of sophistication.

Zara

Top Shop

Stradivarius River Island

Louise Et Cie

October 2017 19

IDENTITYfashion

Helmut Lang Zara

Zara

BROAD SHOULDERS Good news for girls with broad shoulders! This season, the broader the shoulder, the better. Dare to wear coats, jackets and even jumpers with shoulder enhancers.

Pull the look off by wearing a skinny jeans on a plain knit and layer it with an oversized coat!

Koche’

Bershka H&M

20 October 2017

Steve Madden

Top Shop

Mango

Pull and Bear

Phase Eight Stradivarius

Zara

Zara Phase Eight

Pull and Bear

BLUNT RED This season’s hottest colour is red. Not burgundy, not plum, not brick red; but blunt red. You can go all red from head to toe if you’re bold enough. However, if you want to try the trend but don’t want to go all the way, you can always choose one red item in your outfit. If you want to tone it down, pair it up with neutrals.

Pull and Bear

Chloe

Zara

Bershka

BP

October 2017 21

IDENTITYfashion

SAME ITEM

1

Different Look

by Karen Shawky

We all get annoyed by how regularly we need to update our wardrobe every season to follow the current year's trends. The annoying part is not about shopping though; it’s about running out of items and clearing out space for new ones. On the other hand, no matter how much you go shopping to always look different and to avoid being seen with the same item over and over again, you will always reach a point when enough is just enough. This article will show you how you can sport the same item differently and achieve a completely new look every time you wear it.

Sophie Bille Brahe

Cartier

Versace Gucci

Plain Black Dress

One way to wear it just as it is on camel colour flat sandals with a denim jacket and a backpack. Another way is to add a kimono with gold accessories and velvet pumps. Or other times you can pull it off with a red wedge and go partying. And if you tried it with a Superstar, you can rock any morning event you have. All those looks can be glamorous with the help of the right accessories.

2

3 Isharya

Etro Balenciaga

Carolina Bucci

Mini Abby

22 October 2017

Steve Madden

Alaia

1

2 H&M Khaadi JW Anderson

Attico Prada Malone Souliers

J brand

Falke

Basic Shirt You can add a patterned top under it and leave it unbuttoned.

You can also tie it up instead of tucking it in with a skirt and Superstar shoes. Or if it’s long enough, you can add a belt to it and wear it as a dress. You can add a cardigan to it with black tights and boots.

3

4

Acne Studio Kenzo

Gucci Madewell Adidas

Tory Burch Rag & Bone

October 2017 23

IDENTITYfashion

W

orking oman

by Dahlia El-halawany

Working women of 2017 are independent, powerful and stylish. We brought you this season's hottest trends to update your fall wardrobe and step into the office in style. This fall, designers were inspired by The Met Gala theme: “Comme des Garcons” and used red as the main colour for fall 2017. They also used leather, jumpsuits, 70’s plaid, moody florals, midis and military inspired clothes. Check out our guide to dressing professionally this fall according to the different working environments. They always say if you want to get it done right, you'll have to wear it right and show them what you're made of through your choice of attire!

Business Casual

Proenza Schouler

You’re a smart casual woman; you can be comfortable yet ready to run a business. You can wear your midi length dress, add your favourite leather jacket and you’re the trendiest.

Burberry

Another option is to wear a simple blouse with a 70’s wide leg pants and a simple flat for comfort!

Jefferey Dodd

Redone Proenza Schouler Nicholas Kirkwood

24 October 2017

Bally

Baum und Pferdgarten

Business Professional Alexander Wang

Another alternative is to use a high collar blouse with wide leg pants on the neutral side and play up with reddish accessories; bags and shoes.

Rick Owens

Monique Lhuillier

For you ladies, forget about plain white blouses and choose deconstructed ones that can amplify your look to another level. Add a midi skirt and moody floral pumps and you’re good to go.

Business Formal

Cushnie Et Ochs

MCM

Sergio Rossi

H&M

March11

Merlette

You know how you’re sometimes under a strict dress code but it doesn’t change the fact that you can still alter few things and update your work wardrobe? Grab your power pansuit, preferably wide leg, to follow the 70’s trend as well as your statement blazer, add your bag and you’re good to go!

Another option is to wear your midi length skirt with your favourite coat in the same colour scheme and play with colourful accessories.

Emolio Pulloci

Dorothee Schumacher

Dolce and Gabbana

Fendi Aquazzura

October 2017 25

IDENTITYfashion

Red Carpet 2017

Fails

by Donia Assar

Red carpet events are what many of us look forward to the entire year, waiting to see the new trends and how celebrities are going to surprise us. Unfortunately, some celebrities disappoint us by flashing the weirdest dresses while others just run out of luck and experience wardrobe malfunction. For all those who have missed those epic fail moments, we have gathered all of them here for you.

Grammy’s

26 October 2017

Girl Crush She was the perfect representation of a kid’s playhouse.

Katy Perry An oversized metallic sweater and a feather pink skirt have nothing in common.

Jacqueline Van Bierk Her dress was just too grand, and the gloves didn’t make it any better.

Joy Villa Her dress was just a bit too much with all these phrases written on it.

CeeLo Green Such a creepy look, what was he trying to achieve? Was he trying to be Ferrero Rocher?

Oscars Michele Levi Wearing a baggy brown suit and hiking boots is definitely the wrong choice for such a glamorous event.

Sofia Boutella Her dress was just the perfect representation of a feather duster.

Met Gala Katy Perry Showed up with an alienish red dress while covering her head like she’s trying to look mysterious.

Michele Lamy

Proved how someone can go wild on a red carpet.

Rihanna

Proved an artist can have an architectural taste too with her dress.

Wiz Khalifa

Showed up with enough odd features that started with the suit and ended with smoking drugs.

Thandie Newton

Could have been forgiven for the dress but absolutely not with the flowered headpiece.

October 2017 27

IDENTITYfashion

10 Under-the-Radar Fashion Stores

by Sarah Sorour

You know what’s the best thing about Zara? It’s affordable. You know what the worst part is? Half the Egyptian population owns your closet. Now here’s the thing, you can still rock up the latest fashion trends in some of Cairo’s glamorous, low-key shops!

Find all the funky fashion trends that were out of your reach. We’ve compiled a hot list for your next treasure hunt. Ladies, prepare yourselves and your bank accounts for some serious shopping!!

VILLA BABOUSHKA Bringing high fashion to street wear, Villa Baboushka is one of the ultimate shopping destinations for those who are into high-street style. Among all the great brands, you will find an array of British, American and Lebanese labels. Make sure to scout for the most exclusive designers!

Location: 31 Ismail Mohamed Street, Zamalek.

28 October 2017

MAISON 69 Blurring the line between art and fashion, Maison 69, a lifestyle store, combines different style collaborations all the while giving you a gallery-like experience. “Maison” the French word meaning “house”, is the key concept behind the store.

The main showroom consists of different ‘areas’ of a typical home- the ‘dining room’, the ‘kitchen’, the ‘bathroom’…etc. Each section has displays of clothes depending on their genre.

Location: 15 Ismail Mohamed Street, Zamalek.

PLUM PLU Not your typical ready to wear clothes, PLUM PLU turns comfortable attire into fashionable and contemporary feminine wear. The clothes are rich due to their fine finishing and detailed embroidery.

Its unique styling will surely make you stand out.

Tip: find them on www.plumplu.com

RAX CONCEPT STORE Located at one of the ultimate luxury shopping, dining and business hubs in Cairo, RAX concept store sells everything from clothes to home accessories.

Location: Galleria 40, 6th of October.

GHAZL BANAT BOUTIQUE This store caters for every woman’s taste, from colourful casual styles to unique artistic designs.

Ghazl Banat has several rooms that display paintings as well as selected collections of American, British, Australian and Brazilian women clothing. Some of the fashion labels include Frankie B. Rich & Skinny Jeans and Twenty8Twelve.

Location: Degla Shopping Center, 2nd floor. 11 Hassan Sabry Street, Zamalek.

AGRODOLCE Dubbed as one of the leading fashion stores in Egypt, AgroDolce is a fashion store that provides the latest international and local collections from high-end to affordable brands.

Location: 21 Ahmed Heshmat Street, Zamalek.

ABN’G WORLD This department store will surely blow your mind given all the optimal haute couture fashion items as well as the edgy furniture pieces and home accessories. Just like Maison 69, ABn’G World offers the ultimate shopping experience. This concept store is a major platform for art, décor and culture. ABn’G’s designers include Deanna Shaaban, Krak Baby, VTNG sunglasses and Opio.

Location: 2 Taha Hussein Street, Zamalek.

ORO FASHION STORE If you’re the woman who loves the effortless look then this is the place to go! Oro fashion store offers a great selection of casual-chic pieces that you can mix and match for comfort and style.

Location: 20 Horreya Street, Heliopolis.

CHICHI WAGON Timeless, free spirited, boho luxe and sophisticated best describe this clothing store. Perfectly tailored for the gypsies and the dreamers.

Tip: Find them on instagram account @chichiwagon

BOUTIQUE 17 Well known for its essential and basic wear, Boutique 17 offers a wide range of ready to wear clothes. From fancy tops to bohemian rompers and chic dresses, Boutique 17 makes sure to give their customers a pleasant shopping experience by presenting a variety of clothes to choose from.

Location:17 Ahmed Heshmat Street, Zamalek.

October 2017 29

IDENTITYfashion

PROJECT RUNWAY DESIGNERS: WHERE ARE THEY NOW?

by Mostafa Heshma

Project Runway is an American reality television show on Lifetime, previously on the Bravo network, which focuses on fashion design. It’s created by Eli Holzman and hosted by model Heidi Klum. The contestants compete to create the best fashion designs and are restricted in time, materials and theme. Their designs are judged, and one or more designers are eliminated each week.

During each season, selected competitors are progressively eliminated based on the judges’ scores until only a few contestants remain.

The finalists prepare a complete fashion collection for the New York Fashion Week, from which the season’s winner is determined.

Through multiple seasons, the program left us wondering where do these talented designers end up, where do our favourite contestants eventually go?

We tracked the best ones to see where they are now!

30 October 2017

LEANNE MARSHALL After she won her 100,000$ prize, Marshall moved to New York to develop her own line. Her designs were featured in New York Fashion Week from 2008 till now. She has a lot of celebrity clients like Paula Abdul and has been featured in various magazines such as US Weekly, People and Elle. She launched her bridal line in 2011 and created an exclusive collection for BHLDN in 2014.

AUSTIN SCARLETT Maybe he didn’t win Season1, but he still made it big in the fashion scene afterwards. He won his very first challenge in the show with a classy corn husk dress. As a reward for his exquisite designs, he was named as Creative Director for couture wedding brand Kenneth Pool. In 2012, he launched a signature line of eveningwear and gowns.

DOM STREATER She was the first African-American to win the show and take home the grandest price ever of 500,000$.

She also won Project Runway: All Stars Season 5 in 2016! She currently has her own fashion line, as well as famous clients including Samuel L. Jackson’s wife and Lisa Nutter. She also has her own collection at Belk department stores and a headphones’ collection for Velodyne.

CHRISTIAN SIRIANO Christian Siriano was Season 4 winner of Project Runway.

He launched his fashion line in September 2008 in New York Fashion Week and has been a consistent designer there ever since. He had a retailed collection in Saks Fifth Avenue and Neiman Marcus. He also has a big collection of shoes and bags at Payless. In 2012, he opened his first store in Manhattan. He’s on the Council of Fashion Designers of America (CFDA) and is also one of the judges of youth-centric spin-off Project Runway: Threads.

He has a lot of celebrity clients like Victoria Beckham, Lady Gaga, Taylor Swift, Emily Blunt and Sarah Jessica Parker.

KARA SAUN She also didn’t get the grand prize of Season one of Project Runway, but she easily broke into the costume designing industry. She became in charge of costumes in America’s Best Dance Crew and the Sing-Off. She also worked on “What I Like About You” and showcased her stunning gowns in True Beauty. She now has her own fashion studio, Kara Saun LLC, and designed costumes for Disney’s Descendants. Her clients include Heidi Klum, Queen Latifa, Zoe Saldana, Vanessa Williams, Mary J. Blife, Jamie Foxx, Nick Lachey and many more.

EMILIO SOSA Emilio may have not taken the grand prize home, but he did take back a lot of clients with him. He was nominated for best costume design at the Tony Awards back in 2012 for the musical “Porgy and Bess”.

He was later selected to be the costume designer for the musical Motown. He also worked on the musical “On Your Feet: The Emilio and Gloria Estefan Story”.

His designs were worn by Taraji P. Henson, Uzo Aduba and Wendy Williams.

NICK VERREOS He also didn’t win the grand prize, but he instantly became a celebrity. He appeared as a fashion host on a lot red carpet events for E! Entertainment, Style Network, NBC and CNN International. He also covers red carpet fashion events like the Golden Globes, Academy Awards, Emmys, SAG Awards and Grammys. He released a book called ‘Passion for Fashion’. He also has his own brand and another line with David Paul called NIKOLAK.

October 2017 31

IDENTITYfashion

Fashion Weeks SS‘18

Ladies and gentlemen, it’s that time of the year again! The most anticipated month has finally graced us with the INS of the Spring/Summer 2018 fashion trends. Let’s all take a deep breath and relive those priceless moments. Fashion weeks started off in full swing and we’re here to recap all the standout collections and runway looks that made our jaws literally drop. Take note girls, this is what you’ve missed.

by Sarah Sorour

NEW YORK NEW YORK! ALEXANDER WANG Nothing could equate Alexander Wang’s fashion extravaganza. He went all out this week turning the streets of Brooklyn into a runway show. The models were escorted by bus to the arena, which was surrounded by barricades that separated the audience and the runway. The show was accessible to anyone who wanted to watch. The girls left the bus, straight onto the runway as they wore party headbands to celebrate the brand.

32 October 2017

TOM FORD Tom Ford was one of the first designers to open fashion week, and boy oh boy he did not disappoint!

He transformed the entire arena into a slick lounge and added lavender lighting to complete the intended ambiance. This set the tone for the rest of the week, as designers also competed for the craziest and most creative catwalk.

CALVIN KLEIN Another designer who lived up to the buzz was Calvin Klein. Kia Gerber, daughter of the legendary super model Cindy Crawford, made her first fashion week debut. She wore the diner-inspired opening looks, setting the mood for the rest of the show. Calvin Klein’s collection evoked the horrors in cinema and used prints of the iconic Hollywood photography by the late Andy Warhol.

RALPH LAUREN Ralph Lauren wanted to create a line that is inspired by his beloved vintage cars collection that were elegantly placed right in the middle of the runway. The models wore Ferrari-red ball gowns among other colors that complimented the automobiles.

HELLO LONDON!

BURBERRY Burberry was one of the most talked about brands on social media, and we have the scoop! The collection’s palette was mainly made of neutral palettes of pastel colours as well as patterns and Burberry’s signature plaid.

TOP SHOP Jourdan Dunn, Haley Baldwin and Joan Smalls were among the fashion royalties that reigned Top Shop’s catwalk.

The brand’s readyto-wear garments were dominated by metallic. From the coats to the boots, the shiny fabrics came in all colours.

EMPORIO ARMANI Emporio Armani’s show started off with lounge music to compliment the elegant-feel of his collection. The runway show began with looks that included childlike prints of cartoonish sea motifs and ended with a sharper vibe of effortless tailoring of colourful suits.

TOMMY HILFIGER Tommy Hilfiger closed out London Fashion Week with a bang. Literally. He turned the entire arena into a Rock ‘N’ Roll party house.

His clothes perfectly emulated the theme as his muse Gigi Hadid also showcased their collaborated 3rd collection.

October 2017 33

IDENTITYfashion

BUONGIORNO MILANO!

DOLCE & GABBANA This fashion duo stuck to the classic Italian aesthetic that saw a lot of bold prints, black dresses and lingerie-inspired garments. The runway show was heavily based on the “Queen of Hearts” theme using ‘love’ as the main inspiration.

VERSACE Donatella Versace brought back the glamour of the 90s in the most unexpected way. Her collection was pulled directly from the years 1991-95 archives, revamping her late brother’s signature print motifs; and let’s just say that the show’s finale reunited the top of the top original 90s supermodels Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen.

MOSCHINO There’s nothing we love more than a fashion overboard, and there’s no one who can outshine a Moschino show more than Moschino itself. This season, Jeremy Scott embraced the cartoonish side of fashion by collaborating with My Little Pony. His capsule collection included an array of colourful tutu skirts, flower-inspired gowns, his signature oversized sweaters, leathers and fishnets.

34 October 2017

GUCCI Gucci’s collection embraced clashing prints that mimicked the 70s era and old school styling.

Gucci’s aesthetic saw him collaborating with British artist Helen Downie on a ready-towear collection that included a mix between colorful floral motifs, prints and portraits.

EN ROUTE VERS PARIS YVES SAINT LAURENT Hundreds of spectators took the streets of Paris to watch the epic Yves Saint Laurent show with the Eiffel tower sparkling in the background. This collection was aimed for the girl who wants to enjoy life to the fullest.

The models showcased the epitome of hard and soft glamour; with ostrich feathers, leathers, chiffon wear, shiny garments and lace.

DIOR The Dior runway show was all about womanpower and female artists. Christian Dior set the tone of the show by leaving a copy of the great feminist Linda Nochlin’s 1971 essay “Why have there been no great women artists?” The collection featured a lot of denim-wear, polka dots, checkered garments, stripes and leathers.

CHLOÉ The collection was meant to showcase Chloé in its different times. The runway looks effortlessly depicted in the brand’s signature chic and cool style. One of the collection’s main goals was to work with the models’ personality and choose the clothes that best fit their character.

The overall feel of the designs was meant for the French country girl, with each design featuring folkloric treeof-life motifs.

KENZO Embracing his Japanese roots, Kenzo started off his runway show with the story of Shinto, the god of storms who slayed the dragon beast, saving mankind from terror.

Several dancers carried the eight-tailed mythical dragon across the runway, entertaining the crowd with a 30-minute performance.

Overdyed denim was the key textile in Kenzo’s designs; appearing in most of the looks like overalls, crop tops and cropped carpenter jeans.

October 2017 35

IDENTITYbeauty

The Lash Shop

Makes it to Egypt’s Biggest Beauty Stores The Lash Shop is an Egyptian brand created by celebrity makeup artist Rashad. The launch collection, titled ‘The Cairo Collection’, features 5 unique designs to suit all tastes and makeup styles.

The lashes are made with high quality silk hair and silicone bands that make them reusable up to twenty times.

The brand will be officially launched in October at Colors, Bloom and Wojooh stores and also through their website www.thelashshop.me We spoke to the brand’s creative director to learn more about the idea behind the brand and his vision for it.

36 October 2017

October 2017 37

IDENTITYbeauty

First of all, how did the idea come about?

We have been running a successful importing and distribution business of high-end eyelash brands for the past two years and it was always a dream to create our own Egyptian brand with international quality standards, but we needed to study the market first and also take our time with creating a brand identity and a brand image that can compete globally.

Why is your launch collection titled ‘The Cairo Collection’?

Our Egyptian identity is a key element to our brand’s core values.

Egypt, after all, was the civilization that created cosmetics. Our history is full of iconic, inspirational and beautiful women. It was only a matter of time that an Egyptian brand carrying those values would be created and hopefully makes it to the international market.

What was your inspiration behind the designs?

Through our experience we knew exactly what the customer is looking for in their lash products; whether it’s a professional makeup artist or a woman who loves makeup and lashes. We took those designs, used better quality hair and a more durable band and priced them very wisely.

What is the inspiration behind the launch visual and the packaging?

Queen Nefertiti was not only beautiful, she was educated, strong, and was once Egypt’s sole ruler. There was more to her iconic beauty than meets the eye, and she truly is a timeless ambassador for Egypt with her beauty and her legacy. We wanted to create a visual that pays homage to her, but make it modern and not tacky.

The beautiful Egyptian actress, Noha Abdeen, gave us the face and the features, and Nefertiti’s iconic crown turned white gave it the modern, contemporary look.

The one who came up with the packaging design is actually Ahmed Mansour from Mustard Agency; he really managed to materialize the vision I had for the brand. Everything looks elegant and modern.

38 October 2017

What are your future plans for the brand?

We are going to be coming out with a new collection roughly every 3 months until our line reaches 40 unique designs, and then we will be getting ready to launch a range of cosmetics using ancient Egyptian ingredients. We already started working on the formulation of a mascara that will take the world by storm.

Where can we find your products?

We are very selective with the stores we place our brand at, and so our first launch will be at Colors beauty stores, followed

by Bloom stores, and last but not least, at Wojooh. You can also log on to our website and easily shop online starting the 5th of October.

Website: www.thelashshop.me Facebook: www.facebook.com/Thelashshop.me Instagram: @thelashsop.me Photo Credits: Photography: Sherif Tamim Actress: Noha Abdeen Makeup: Rashad Hair: Ashour Design & Art Direction: Ahmed Mansour @Mustard_inc

October 2017 39

IDENTITYinterviews

#HanaGoesLocal

by Sarah Sorour

Starting one’s own blog is nothing new but for the 32-year old Hana, this is a whole different story. Putting the spotlight on our local fashion industry gave Hana the ability and the purpose to shine. Through her hashtag #Hanagoeslocal, Hana was able to become the link between the public and our local Egyptian brands. Egypt boasts a selection of talented designers and fashion-makers that we wouldn’t have known about; be it for Hana’s enlightening blog. It is remarkable how Egyptians tend to find alternatives in times of economic crisis, and Hana is no exception.

1. Has it always been a passion of yours to recruit local brands? How did you start your business?

It all started when our Egyptian pound crashed against the dollar. I remember everybody was talking about how expensive everything had become, be it fashion, schools, food etc and rightfully so. I thought hold on, why are these people not looking into our local products that were more affordable instead of complaining all the time?! And coming from having my own local retail business prior to the revolution, I knew how hard it was for the local brands or businesses to shine. To be honest, I had no plan as a business to evolve after I posted that one image of me carrying one of my favourite local brands that makes bags, “NUNIZ”. I had no clue that this one picture would get me where I am today with the hashtag. I remember my caption was something like “The Egyptian pound crashed against the dollar, and we now can look into our local products as this is their time to shine…” something like that, and at the end I just hashtaged it #hanagoeslocal Bam! The response was amazing from the followers and also the designer who called me telling me that clients were calling her asking her for the bag “Hana had posted”, and from there came #hanagoeslocal.

2. Have you thought about extending your business by enlisting international brands for example?

That would defeat the purpose of what I am trying to do. I am branding my business by going local so for now I’m only going local in Egypt, but eventually I could branch out and offer other local products and you could shop by country! I don’t know, we will see. For now my whole focus is on Egypt, and I still have a lot more I have planned for Egypt that I feel I could offer these local entities, so I’m taking it one step at a time!

40 October 2017

3. What was your most successful or memorable choose what’s best for my body type, my colours, my achievement? style etc. Unfortunately, sometimes I am unable to work with a specific brand as I feel it is not something ‘Hana’ Regarding #hanagoeslocal, honestly, the amount of would wear or buy. The most important thing for me incredible feedback I get from friends, family and is to stay real to myself and to my followers, otherwise followers really is my most successful achievement. A what’s the point? lot of people are discovering so many more talented designers or businesses because of the #hanagoeslocal. 7. We are aware that you were recently part of the I was also elected as an empowering woman to go Creative Industry Summit; can you tell us more about speak at AUC (The American University in Cairo) to the topic you have tackled? the students about my initiative and why we should go local! And of course being selected to speak at Being offered an opportunity to speak at The Creative The Creative Industry Summit amongst influential Industry Summit was an honour. I remember I freaked strong people in the industry was also a memorable out that I would have to talk in front of all these people achievement. because I wasn’t used to getting up and speaking to a crowd, but I pushed all that aside and realised this 4. What have you learned from mistakes in the retail was not something I was going to give up on easily! The business? topic was easy, #hanagoeslocal, but more why, when, how and what was next for me. The topic then became I know how hard it is to manufacture in Egypt, how I used my social media platforms to promote unfortunately it’s not as smooth as you wish it could be. these brands for free, and this was my way of giving You literally need to be on top of everything for it to back to my community and shedding light on these be the way you want it to be. One of my mistakes was talented entities that didn’t have much of a social media not creating a business plan for me to fall back on when presence.

I was in the retail business prior to the revolution. You need to have a plan!

8. Where do you see yourself 5 years from now?

5. How are you planning on improving e-commerce?

I am focused on this next year and my focus is taking the hashtag to retail. I can hope to grow www. hanagoeslocal.com into an empire! :-)

We live in a very fast paced world now and everything today is online! The way forward is online, so I plan on keeping up with today’s technology to improve the 9. Tell us more about your website, what brands do customer experience. I also plan on making sure I have you cater so far? Are there any benefits for the client the right and best local options available online so that or the customer? (sales, discounts…etc.) the clients keep coming back for more.

I decided to take the hashtag to the next level for it to 6. What is your choosing/picking process? Do your be sustainable! So I decided to start an online boutique clients come to you or do you seek them? offering all the brands I support on my social media through the hashtag #hanagoeslocal. Now you can This is the hardest and funniest part for me! The thrill actually shop the hashtag on www.hanagoeslocal.com. of finding new brands excites me. When I first started, I have partnered up with an existing platform, sheyaka.

I would do more of the research. Today, it is a bit easier co, who share the same vision as I do when it comes for me as a lot of the designers come to me and offer to highlighting the local industry. You can shop from their brand to be featured on #hanagoeslocal.The thing fashion, to accessories, to home and gifts to kids; I will with the hashtag is that I only promote brands and styles be including men too! I promise my customers that I I would actually buy or wear, and I must be allowed will always find the best of the best available to offer to to choose the actual style as obviously not everything them. would look good on me, depending on fit or style. I October 2017 41

IDENTITYinterviews

MIRNA NAKHLA An Aspiring Fashion Designer to-be

by Karen Shawky

Mirna Nakhla talks about growing up in a design-loving environment, her never-ending passion for fashion and her own favourite “Golden Age” design collection. We also got to learn about her nerve-wrecking, and consuming college days at Istituto Marangoni in Milan and how this experience pushed her to overcome her fears. The beautiful Mirna talks to us about the importance of hope, hard work and her aspiring wishes of making the world a better place, and we absolutely admire her strength and wisdom.

1. Has design always been a growing passion?

Yes, I’ve always been into design. It’s always been one of my many dreams. I grew up with a love for all forms of art.

As a little girl I used to draw, design clothes for my Barbies and write poetry. I was also fascinated by young actresses and singers my age, and it has developed my passion for acting and singing as well.

I grew up with a passion for fashion, film and music.

During my studies at Istituto Marangoni, I learned that they are all connected and they are all complementary.

They influence one another simultaneously.

2. What was the reason behind your passion for design?

My parents used to work in the fashion industry. They were apparel/garment quality control inspectors, and I used to tag along with them and go to T-shirt factories.

I got to see the whole process; starting from the pattern making, the sewing, and dying the fabric to the ironing. I was exposed to the basic know-how of design/production.

I also used to watch ‘That’s So Raven’ on Disney Channel. Raven, the main character of the series, designed her own clothes. She was a character I looked up to.

42 October 2017

3. Where do you get your inspiration from?

it. Also Riccardo Tisci, Valentino and Stefano Gabbana and Domenico Dolce.

I find inspiration in nature, subcultures, old Hollywood icons, past eras, geometric figures, movies, our culture 8. Describe your designs in one word. and heritage, as well as art and poetry. I end up mixing and matching different themes together; it turns into a I mix structured and flowy pieces together. I get patch work of inspirations. inspired by the serenity of nature. I get inspired by the rebellious subcultures and the peaceful ones. You 4. What were your fears when you decided to pursue would constantly find some kind of paradox in each fashion design? collection’s inspiration that would create harmony.

I only had one fear which was that once I start pursuing 9. What is the experience that you will never forget? fashion design, I wouldn’t be able to pursue my other Hilarious or embarrassing. dreams and that I would lose sight of my other goals.

Most of my experiences were nerve-wrecking to be 5. Did you ever design something you didn’t truly like honest, like that one time I had to submit my final three just to please a client? If not, would you? outfits. I was done with the two first gowns and there was only one missing, but no tailor would accept to I found myself in similar situations where I had to submit work on it as the fabric was made of sequins that could a capsule collection to Dsquared2 and Calvin Klein. damage their sewing machines.

I also had an interview at Saint Laurent’s for an internship in the shoe design department and I had never designed shoes before, but I did a lot of research and designed a collection of sandals that went along with a theme of one of my previous collections.

One of my classmates recommended an Egyptian tailor and since I was desperate, I paid him a visit and showed him the design. The pattern was ready and the fabric was cut; he only needed to sew the gown. He told me it would take him five days so I called him three days later to make sure everything’s okay. He asked me to If I ever do launch my line, I don’t think I would design pass by because he wanted to show me something and something I don’t like just to please a client. I mean we when I asked him if something was wrong, he denied. could meet halfway, maybe find a common ground.

I paid him another visit just two days before my final 6. What are your best designs in your own opinion? submission to find out that he messed up everything; I went back to my old tailor who decided to help! She I can’t tell what my best designs are, but I could broke all the sequins on the edges of the fabric with a definitely tell you my favourite ones. hammer to protect her sewing machine, and luckily I had some extra fabric to fix what he had ruined.

There was this collection I designed during my second year in university called ‘Golden Age’; it was inspired 10. What do you aspire to do with your talent? by the “Golden Age” of Hollywood, Francesco Vezzoli’s work and geometric shapes. It was a mixture between I believe that any talent we’re blessed with is a gift from those elements. I got to create a mix and match God and that we should not let it go to waste. Make between the silhouettes of the 50’s, geometric cuts and a good use of it and work hard because talent alone embroideries inspired by Francesco Vezzoli’s work. won’t make you succeed. “Hard work beats talent when talent doesn’t work hard” is a quote I go by.

Also the shoe collection I had designed turned out to be one of my favourites.

I know that what I’m going to add might come off as cheesy or unrealistic to some people, but I do hope 7. Who are your design role models? that I can put my talent to good use so that it gives me a voice that would allow me to make this world Alessandro Michele (Gucci’s current Creative Director). a better place. I hope that it inspires people to follow He took Gucci by storm and completely transformed their dreams and to never give up.

October 2017 43

IDENTITYinterviews

NINE CRIMES

by Sandra Rizk

by Sarah Sorour

From an array of up-and-coming fashion designs, Sandra Risk’s Nine Crimes is definitely worth paying attention to. This ready-to-wear clothing brand has launched this summer with a new twist for the 1950’s Boho-chic style. Nine Crimes’ concept works on displaying a laid back and easy feel that surely caters to all fashionistas out there who love to mix and match.

1. What was the reason behind starting Nine Crimes Clothing? What was the inspiration?

Well, my passion for sketching and making clothes started around the age of 11. Back then, Egypt did not have many stores and no international ones in specific.

Shopping was never really fun; I had to play around with my closet and pimp it or embellish some pieces to get what I want. Years later, I realised how much I enjoy it and that this is what I want to make for a living.

2. What was the inspiration behind the name?

I just love the name. It’s a song by Damien Rice that I’ve always been a fan of, plus when I decided the number of departments I’d like to have under the brand, they turned out to be nine.

3. How can you describe Nine Crimes’ style? Who is your woman?

The one who stands out and doesn’t care what others think of her. The one who grabs attention wherever she goes. The one who’s always different. The one who doesn’t need makeup or surgeries to look good. The one who doesn’t seek to impress, yet always does.

4. What do you aspire to do with the future of your brand? Are you open to exploring other styles?

44 October 2017

Hopefully, to have a big fashion firm with many departments underneath, a big factory to help us serve the mass and many young talented Egyptian designers

working for this firm. To start benefiting our country and work for it instead of always trying to leave it and travel abroad; I’d like to see the world start shopping from Egypt instead of us Egyptians always travelling abroad to shop.

more into designing haute couture and wedding gowns.

I believe we need more casual brands and factories.

Also, the lack of models. We only have a few good models in the entire country and all brands end up working with the same ones which is a bit boring.

5. Which celebrities you think have the best styles?

8. Are you willing to do an exclusive design for a client?

Believe it or not, I actually know nothing about celebrities. I barely know some names, but I definitely love Rocky Barnes’ style. She’s a fashion blogger.

6. What was the most difficult situation you’ve been in while working on your designs?

No. I’m only planning on creating collections that will be sold on an online store only. Maybe in the future if I extend and start a Haute Couture Department.

To sketch something and not find the right material you imagined for it. It’s something very common in Egypt as we don’t have a wide range of options like many other countries do.

Also, good tailors and workers are almost hard to find here. It’s a common struggle for all designers I guess.

7. What is a typical working day for you?

Well, I use all kinds of materials in my clothes so I like to go for walks in places like El Azhar, Mosky, Ataba, Darb El Barabra and El Hussein where I get inspired and buy pretty materials and just go back and start playing around with them.

8. What is the worst thing in the fashion industry according to you?

If we’re talking about the fashion industry in Egypt, then definitely it has to be the lack of Ready-To-Wear.

For some reason, all Egyptian designers on the rise are

October 2017 45

IDENTITYinterviews

AITCH

by Habeiba Hassan

by Dahab Elkady

When asked about her brand she said, “it’s part of who I am, but not everything I am.” So in this interview we will only get to know that part of Habeiba Hassan, but in as much details as she would like to share. An aspiring fashion designer who is not afraid of trial and error, in fact, she sees it as a learning process.

1. When did your love for fashion designing start?

When I was 12 years old, I was watching a TV program where the host was asking the guest celebrity about her daughter’s career. I remember the celebrity saying that her daughter was a fashion designer in London and then started explaining what her daughter actually does; from creating a fashion show and the backstage hassles to the actual process of constituting a whole collection. Since then I wanted to learn more about this field and how to get myself into it. I started to become very interested in the fashion industry as a whole.

However, I was still undecided about what exactly I’d like to pursue in it.

2. What obstacles did you face while starting your career? And do you still face them?

At first, I didn’t know where to start or how to create a team whose members believe in me and my vision as a designer. I didn’t have any work experience prior to starting my own business, AitchbyHabeiba. I had to start combining what I learned from my business major at The American University in Cairo with what I learned in Esmod Fashion School to be able to create a solid business plan for my brand.

On the other hand, being a 24 year old female entrepreneur in Egypt remains the biggest obstacle that I’m still facing up until this moment.

3. Did you ever design something you didn’t actually like just to please a client? If not, would you?

46 October 2017

When I first started offering custom-made dresses besides the Casual Chic seasonal collections, clients started asking me to make them gowns copied from the internet. Since our market is not yet familiar with

the difference between a tailor and a fashion designer, I had to explain that by being a designer I have to create my own designs customized for each client based on certain criteria like body type, skin tone, preferences in cuts and most importantly my own brand identity.

Bit by bit, I started taking these gowns my clients so desperately cling to as a reference to how they wish to see themselves but not as a reference to my work.

take the old eras as an inspiration when I start creating a new collection or even a stand-alone gown. However, I don’t let myself get too distracted that I forget the modern taste and technology. So, it’s basically taking the royalty and elegance of the past and mixing it with fashion forward designs to come up with a unique piece of art.

7. What differentiates the brand from competition?

4. What did you learn from Esmod Fashion School that you think you’ll never learn anywhere else?

AitchbyHabeiba offers two lines of production parallel to one another, the Casual Chic line and the CustomI learned the fundamental basics to become a made Evening gowns. This is something that’s not so professional fashion designer with a differentiating edge. familiar in the Egyptian market, usually designers stick to either one of them.

I learned pattern making and drafting, professional sketching, sewing and how to create a coherent The most important differentiation points are quality, collection from scratch. design and silhouette. These are the elements that are meant to make AitchbyHabeiba stand out from 5. Where did the brand name come from and what competition. does it reflect?

8. How does a collection come to life? What are the Aitch stands for letter H which is the first letter in my steps needed to create a well-established collection name and father’s name as well (Habeiba Hassan). I form A-Z? didn’t want to create a brand with my own name since I believe that the brand does not necessarily reflect Regarding the seasonal collection, I always have to do me as a person but it reflects my fashion sense and an extensive research on the trends of the season I’m beliefs; so it’s part of who I am but not everything I am. preparing the collection for. These trends are usually Besides, I believe it’s too mainstream. announced one year earlier during the annual fashion weeks held for each season. Some trends are not so My brand’s logo is created to reflect what Aitch is here obvious though, you have to read between the lines to offer; (Aitch) and some are not appropriate for one’s brand to follow, so these are the ones I usually exclude.

A - the space that Aitch gives to women to get out of the box and be different.

After researching the trends, I find my own inspiration and start creating a mood board and a colour palette I - is inverted to show that with Aitch one is always that are all in coherence with one another. Lastly, I start standing out, different and never conforming. It also sketching with a bit of an idea about what fabric I’m represents an exclamation mark that one always makes going to use and what cuts I’m going to repeat to keep an appearance when wearing Aitch’s garments. the whole collection seem as one complete story.

H - underlined to highlight the name of the brand’s After I’m done with the work, I buy my fabric and Founder. start making samples. These samples are subject to alterations and even elimination. Sometimes, I figure 6. What does AitchbyHabeiba offer to the Egyptian out something better, something more in coherence market? with the rest of the garments and some other times the sketch is the exact same thing from paper to reality.

AitchbyHabeiba offers a new mindset in women’s day to day and evening wear. Aitch speaks to the women The trial and error phase is so important because it who are wholeheartedly willing to invest in their teaches me a lot, and it makes me view the collection as garments to get something of a top-notch quality and a whole. After I’m done with alteration, fittings and the uniqueness of cuts and designs. I always say that the trial and error process, we start creating the finalized statement that best describes AitchbyHabeiba has to garments.

October 2017 47 be “Go back to the Future” in the sense that I always

IDENTITYfashion

FashionEtiquette

by Mostafa Hesham

A

ppropriate dress, combined with basic etiquette, is the essence of the new term “Fashion Etiquette”. We form first impressions and overall judgments about people by the way they dress. If the way your company’s employees dress affects the perception of your customers or even business partners, it is important to maintain a dress code that creates a positive impression! The way you dress carries certain messages to those who meet you. Thus, a company that wants to maintain a professional image or certain status in the marketplace must make its dress code a priority. Each and every occasion or event calls for a different dress code to deliver a certain message and if you mismatch, you can sometimes give the false impression that you don’t care or disrespect the whole occasion!

Here Are the Do’s and Don’ts of Mastering the Fashion Etiquette Game!

48 October 2017

1. NEVER DO A BOTTOM BUTTON If you’re a lady or gentleman in a suit, blazer or sport coat then you will have a 1-3 (rarely 4 or more) button closure on the front of your jacket. The three button coat is the classic and thus the rule on coat etiquette is derived from it. An easy way to remember button etiquette is the “sometimes, always, never” rule. This is in the order of top, middle and bottom button. To expand this to two and one button coats, think of it this way: A two button coat has the middle and bottom button, and a one button coat just has the middle button. This rule is applied to topcoats and outerwear alike. The rule is broken when you’re in a service uniform or if it’s a piece of outerwear and it’s VERY cold.

winter. Pops of neon and pastels go for summer and spring. Use your common sense and be careful with ties and scarves.

8. DON’T WEAR YOUR LABELS FRONT AND CENTRE Are you afraid no one knows your net value? Well, wearing Dolce & Gabbana in sparkles across your chest or wearing a Dior jumpsuit is not the way to broadcast your self-worth, or lack thereof.

9. TOO MUCH SLEEVE ROLLING WON’T DO YOU GOOD Rolling a sleeve can give a good look, more of the casual one. Too much sleeve rolling will look like you got 2. NO HATS INDOORS dressed in a minute or care less about how you look on Only if you’re in a place of worship that requires a hat the occasion! would this pass. If you are at a royal wedding , make that hat HUGE ladies.

10. IRON YOUR CLOTHES Like creased table cloth, there is no room on earth for 3. BLACK IS NOT ALWAYS YOUR HERO! it. It is a reflection of how much you value yourself and Black does not match with everything. If you wear black, if it shows that you don’t respect yourself, don’t expect don’t wear navy or brown. anyone else to respect you.

4. SHOES SHOULD BE DARKER THAN PANTS 11. CROCS, MBT AND FIT FLOPS This is a classic rule and if you’re not skilled in shoe We know that the argument for them is comfort, but matching, stick with this- you’ll be fine. they are not a fashion statement and should not be mistaken for sandals.They do not by any means carry the 5. MATCH YOUR LEATHERS same effect. If you must, wear them in your own home.

Your shoes, belt and pocketbook should at the very least complement each other and your outfit. Want to 12. MAKE SURE YOUR TOE NAILS ARE WELL-KEPT play on hard mode? Match your wallet, watch strap and IF YOU WEAR OPEN-TOE SHOES gloves as well.

We’re a little more forgiving, either get a pedicure or wear closed-toe shoes.

6. PANTS BREAK MATTERS Pants are narrower today than they were before, 13. TOO MANY ANIMAL PRINTS ARE NOT OKAY! embrace it. Full break pants are conservative. Half We know print on print is on trend this season, but break pants are modern business. No break is modern. we don’t think the animal print on animal print is ever Negative break is European...ABORT. If you want less of going to be in style – this multiplication of animals is best a break in your pants, the opening needs to be small. seen in a zoo, not your wardrobe. That is, unless you’re No break pants look fashionable with crazy socks and auditioning for a guest spot on Cougar Town. small openings, but they look like a mistake with huge openings that allow them to flop all over the place with 14. MAKE SURE NO ONE IS WEARING YOUR SAME each step.

OUTFIT IN AN EVENT To avoid the hassle of people wondering if you copied 7. COLOURS AND PATTERNS GO BY SEASON someone else’s outfit or if the mishap is intended, make Heavy tweeds and loud pattern pants work for fall and sure you know what others have in mind for an event!

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IDENTITYtravel

5

Travel Trends that enrich your

Experience

by Amina El Ghandour

As travel became a huge industry, more and more trips are tailored to meet the variant needs of people.

And travellers today can make the most out of their trips and find the experiences that most excite and enrich them. The following trends have become prevalent in today’s travel.

50 October 2017

1. STAY IN A HOME NOT A HOTEL There are various websites in which people offer their own homes for short lets. This is increasingly becoming the preferred accommodation for many during their holiday, for more than one reason. First, renting out someone’s home usually saves significantly on the cost of accommodation, especially for a family or a group of friends. Secondly, renting someone’s cottage, house or even city centre flat is more of a personal experience. It feels like being hosted by a local person; often hosts leave guests tips on what to do, where to go and provide food as a welcoming gesture. There is an embedded sense of a personal exchange in the experience. Finally, being in a home allows you to cook, hence you can go explore the local markets for new ingredients and try some authentic recipes. A travel experience is never complete without delving in the culinary arts.

4. AN ADRENALINE RUSH Some people go through life seeking adrenaline inducing activities and when it comes to travel, they desire this extra thrill. Many websites today organize trips that take you to mountaintops, thousands of feet above the ground or down into deep waters. Sites that offer mind blowing activities located all over the world.

Try the ‘Huashan Plank Walk’, on Mt. Huashan in China; you’ll be just on your palms and toes thousands of feet above the ground. Good luck! How about the Royal Gorge Bridge Bungee jump in Canon city, Colorado?

The highest bungee jump in the world - that would be only 321 meters – enjoy the flight. For some water adventure, try shark diving in Cape Town. There you can take a plunge with hungry sharks protected only by your cage. Can you already feel the adrenaline rush?

5. TRAVEL TO CONTRIBUTE Many of us feel an urge to contribute and reach out to 2. MORE MOVEMENT others but are immersed in our lives and its demanding With a growing awareness of the routines. Trips that involve charity importance of being active and the work or agritourism that support local lack of time to fit exercise in the communities is another growing trend daily routines of many, people are in travel. In agritourism, visitors usually increasingly booking trips that ensure stay on a farm site and take part in movement as mean of exploration. some of the local activities, bringing Many trips are tailored for sporty awareness of and support to the local sightseeing whether through cycling, communities. Other organizations offer hiking or horseback riding. These trips volunteer travel opportunities, where give travellers the opportunity to be you visit a new country and during in nature and explore new sites while your stay you spend a few hours each maintaining a level of activity. Pick day teaching young children, giving a place you wish to visit and google medical care, helping with restoration hiking and cycling trails, or simply or construction projects etc. While historical walks – you will add to your agritourism can be found in developed experience. countries like Italy, volunteer travel is more common in developing countries 3. TRAVEL FOR MUSIC where there is a greater need for Music is an integral part of every culture and inevitable help. Agencies like International Volunteers HQ and for a real taste of any nation. Musical festivals have Volunteer World GMBH have helped thousands of become popular in the hippy era but have evolved travellers around the world touch lives. If you travel to since. And with the internet, music lovers can find out discover new places, how about also leaving your mark about festivals and music events with an authentic there? vibe at exciting destinations around the world. Popular musical festivals include Lollapalooza in Chicago, Burning Many of us need the holiday simply to relax but Man in the black desert of Nevada, Bestival in Dorset, also there are a growing number of people who aim UK and Benicassim in Spain. But besides festivals with through travel to open horizons, find value and feed famous artists, creative installations and laser shows, a passion for an optimum experience. The different concert in the piazza of a medieval Italian town or in inclinations and interests people have has changed a parish church in an English village can be an equally the travel industry and brought about new powerful enticing experience. So if you love music and want to trends that bring people together through their make it part of your travel, there is a variety to pick shared passion for certain activities. Let’s hope the from. A travel for music can offer you both a cultural new trends are a way to break boundaries and create and joyful experience. a more inspired humanity.

“

One’s destination is never a place, but a new way of seeing things

“

Henry Miller

October 2017 51

IDENTITYweddingguide

the Wedding Guide

the best of the best

52 October 2017

Hair Salons CHEZ RICHARD

SALON MOUNIR

TOI BEAUTY SALON

Make up Artists FATMA BAHGAT

KIKI ISMAIL

SOHA KHOURY

October 2017 53

IDENTITYweddingguide

Photographers HAMED KAMEL

GURU PHOTO HOUSE

REMON ELMARKIZ

Wedding Planners STAND OUT

54 October 2017

FLOWER POWER

BORDURE

Honeymoon Destinations

ZANZIBAR, TANZANIA

PALAWAN, PHILIPPINES BRITISH VIRGIN ISLANDS

You don’t want to go too far?

Then, don’t miss visiting a beautiful place like Zanzibar. It is known for its crystal waters and its palm fringed beach that is perfect for any couple who wish to visit some place new without having it cost them their sense of space and tranquility.

It is one of those places where you could really enjoy a breathtaking vacation while still being on budget. With its unspoiled province of waterscape scenery and tropical beauty, Palawan makes up for one of the most sought romantic getaway destinations for newlyweds.

RIVAS, NICARAGUA

KOH TAO, THAILAND

Rivas in Nicaragua is a destination for only those who dare to go on an adventure. Located along the Emerald coast, it has just the right characteristics for your dream getaway, be it volcanoes and mountains or glamorous beaches and rainforests.

Most people would tell you to visit Phi Phi islands, when in fact Koh Tao is the real deal. It has the same crystal clear waters and white sand, but with less crowd, allowing you and your hubby to have a delightful time while enjoying the serenity and the peacefulness of the place.

As for those of you with the bravest of hearts, we recommend to you the ultimate honeymoon experience in the British Virgin Islands where you could sleep on a boat and have a honeymoon just like in the movies.

ANGUILLA If you’re a big fan of the Caribbean paradise, then Anguilla is definitely the place for you.

With its electric turquoise beaches and its bright white sand, you and your hubby are bound to have the getaway of a lifetime.

October 2017 55

IDENTITYweddingguide

Wedding Gowns MAISON YEYA

TEMRAZA

56 October 2017

IMAN SAAB

NANA’S CLOSET

October 2017 57

IDENTITYout&about

VIVO RISTORANTE The Nile-Ritz Carlton, Cairo Launches “One-Hour Express” Business Lunch Renowned for its Italian culinary creations, Vivo Ristorante – located at The Nile Ritz-Carlton, Cairo – announces the launch of a one-hour express business lunch on October 1st, 2017. Served daily from 12:00 noon to 3:00 pm, the express menu options will change weekly to cater to all taste buds.

complemented by panoramic views of the eternal Nile and the renowned Cairo Tower.The restaurant channels rustic Italian charm in every element, including an oven for fresh bread and sizzling pizza.

Enjoy great conversation and create lasting bonds with your team or clients. Visit Vivo Ristorante and Offering a tantalizing new menu, guests can choose experience a memorable authentic Italian experience. between a selection of soups or salads to accompany a main course – such as Panzanella Salad with cannel For reservations, of ricotta cheese or the famous Pumpkin Soup with please contact crouton and balsamic vinegar; and a delightful main +20 225778899 course such as Chicken Confit with Peperonata or Veal Tenderloin topped with Pizzaioli Sauce and Gonzo Romana. The à la carte menu also features risottos such as the Risotto Lemon Butter with Shrimp; pastas such as Rigatoni Pesto; and tempting desserts such as the classic Tiramisu.

Fresh preparations from the kitchen also include lighter alternatives for professionals looking for a healthy lunch to energize and awaken their long business day. Those looking for a more sumptuous meal will have many choices cooked to perfection with fresh Italian and local ingredients that add an explosion of color and flavour.

Alluring guests with an Italian allure and charm, Vivo Ristorante boasts a contemporary chic décor 58 October 2017

SCHNEIDER ELECTRIC CELEBRATES 30 YEARS IN EGYPT Schneider Electric, the global specialist in energy management and automation, celebrates 30 years in the Egyptian market since its debut in Egypt in 1986 with its partners of success.

Guests of honor were Minister of communications and information technology H.E. Yasser El Kady and Ms. Asmaa Hosni, CEO of information technology industry development agency.

Over the years, Schneider Electric has provided continuous support to Egypt’s development plans through its latest solutions for energy management and energy consumption reduction, starting with its first project in 1986: building the country’s first high-voltage station in the area around the Cairo Stadium.

Some ambitious national projects that Schneider Electric Egypt has been a part of include the new administrative capital, the giant Zohr gas processing plant (largest natural gas plant in the world), Egypt’s largest grid-connected solar power park in Aswan, the Suez Canal economic zone and supplying the first phase of the first and largest solar power plant in The official celebration was held at the citadel, Sharm El-Sheikh. and attended by over 350 customers and hosted

by Schneider’s top local, regional and international On this occasion Luc Remont, EVP International representatives such as Luc Rémont , Schneider Operation, Caspar Herzberg, President Middle East & Electric’s EVP International Operations; Caspar Africa and Walid Sheta , Regional Cluster Head North Herzberg, President of Schneider Electric Middle East East Africa & Levant as well as Sherif Abdel Fattah, & Africa and Walid Sheta, Regional Cluster Head of Board Member of Schneider Electric met with the North Africa and Levant.

Prime Minister of Egypt H.E. Sherif Ismail.

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IDENTITYout&about

TIPS FOR YOUR WEDDING SMILE

1. Go for a Consultation: First things first: Get your butt 5. Follow the White Smile Diet into the dentist’s chair. Depending on what you want to do to your teeth, it’s important to get the process started 6. Watch Your Toothpaste: “Avoid toothpastes with early, so you’re not scrambling right before the wedding. abrasive ingredients like silica, especially if you have sensitive teeth or you don’t have much stain buildup.”

2. Get a Cleaning: “You wouldn’t wax a car without cleaning it. You shouldn’t whiten your teeth without 7. Be Mindful of Your Mouthwash: The alcohol in cleaning them either,” mouthwashes dries out dental work such as composite bonding. It weakens the overall tooth structure, so it’s 3. Start Whitening: Don’t leave whitening until the best to rinse with a natural formula that is alcohol-free, A last minute! The whitening process takes at least one colourless mouthwash is best for you. to two weeks, depending on your desired results, so it’s important not to try to cram it in. One of the 8. Sip Smartly: “Sip your coffee or latte through a straw biggest mistakes a bride can make before her big day is to avoid direct contact with teeth, which helps prevent professional whitening the day or night before. staining,Go ahead and add bendy straws to the list of things you’ll need to keep in your purse.

4. Maintain Your Oral Health at Home: Treating your teeth the right way should be a priority. “The best thing 9. Consider Quick Fixes: Even if you don’t go for a a bride can do for her teeth at home is to maintain her major overhaul, there are certain things you can do the oral health during these busy times,” day of to make your teeth looks better 5 Foods and Drinks that Keep your Teeth White 1. Cauliflower: It’s one of those foods that requires a lot of chewing – and that’s a good thing for your teeth. The longer it takes to break down your food, the more saliva you produce. And saliva is a natural cleanser for your teeth to keep them shining bright

4. Apples: This fruit requires a lot of chewing to eat, similar to crunchy carrots, and that’s a good, cleansing exercise for your mouth. The natural scrubbing action washes particles from the teeth and keeps them white.

2. Strawberries: These fruits may be a dark colour, but 5. Celery: Fibrous fruits and veggies are not just low in they’re also packed with an enzyme known as malice calories and nutrient-rich, the chewy foods also keep acid, which naturally makes teeth whiter. teeth white and gum tissue healthy.

3. Cheese: Dairy products contain lactic acid and the enamel-fortifying mineral calcium, which strengthen and whiten teeth. Chewing on cheese also prompts production of saliva, which washes away staining food.

60 October 2017

Try to Avoid those Before your Wedding 1. External stains 2. Cafe & tea 3. Soda 4. Smoking 5. Colouring food 6. Chocolate

Tel: 01066777295 - 01110551777 Hotline: 19227 Address: 123 Hassan El Ma’moun street, in front of El Ahly Sporting Club, Nasr City, Cairo

Toyota Egypt Unveils the All-New Yaris Hatchback at Automech 2017 For the first time, Toyota Egypt introduces the new car Yaris HB 2018 in two different trims to meet the various hatchback needs and styles.The first is the 3-door manual transmission and 3-cylinder 1000 cc engine which is the first of its kind to be introduced by Toyota. The second is the 5-door automatic transmission New CVT and 4-cylinder 1500 cc engine.

DYNAMIC DESIGN It features a unique design with attractive cruise lines with less air resistance while on the road, which helps minimize fuel consumption. The car’s latest front design includes new headlights for a more powerful look after adding chrome accent to its distinctive LED lighting. The front fog lights have been moved to the sides to allow better visibility during night driving. It also features new rear lamps with more attractive horizontal-oriented design for a higher-class feel, with 15-in. machined alloy wheels in addition to its new tires equipped with unique rims and tinted rear glass for further privacy.

SPACIOUS INTERIOR It has a spacious interior with more comfort for five passengers, thanks to its newly designed rear seats with increased shoulder space and back support for more comfort. The car also features ample trunk space to accommodate a number of bags while travelling.The car is also equipped with a powerful air conditioning system, modern transmission, AUX, USB, CD, Bluetooth, six speaker system, cup holders, and an advanced dashboard design giving the driver easy access to all functions within the cabin.

SMOOTH PERFORMANCE It comes with two models, a manual transmission, 3-cylinders, 1000 CC engine with a 12-valve. generating

68 horsepower with motor torque of 4300/95, which makes the driver excited every day to experience a real drive of a manual transmission Hatchback . The second is an automatic transmission , 4-cylinder ,1500 CC engine, with 16-valve DOHC with VVT-iE and VVT-I, generating 110 horsepower with motor torque of 4400/136 to provide an impressive performance of the 1500cc engine on the road through the advanced automatic transmission CVT, also switching to the manual transmission mode and changing speeds from the steering wheel in addition to the Sport Mode to achieve the highest accelerating rates and to affirm its strong sporty performance.

ECONOMIC FUEL CONSUMPTION Its engine requires the lowest possible fuel consumption with the strongest performance due to its smart engine design of VVT-i, which interacts with the car’s position and the driver’s commands, adjusting itself to the driving conditions for impressive performance that surpasses the engine capacity.

ULTIMATE SAFETY Both models are equipped with 9 air bags, so that makes Yaris HB 2018 has the most air bags number in its segment. Also an advanced brake system to ensure safe driving, including Ventilated Disc Brake, Leading Drum, ABS, BA,VSC,TRC, and Hill Starting Assist. Additionally, it has three-point seat belts for all passengers for complete safety as well as antitheft Immobilizer, and LED Daytime Running Lights (DRL) to ensure the highest safety rates.

AFTER-SALES SERVICES It provides an international standard of after-sales services at Toyota Egypt centers and a network of certified service centers nationwide, in addition to original spare parts and highly-trained labor accredited by Toyota.

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Celebrating the Delivery of Al Dau Heights Project Amr Diab Outshines in his first Concert in Hurghada Amr Diab was able to change the scope of the Eid celebration in Egypt this year through the first concert he performs in Hurghada. Featured with the remarkable world class organization by Al Dau Developments, a subsidiary of Sami Saad Holding, many fans of “Al Hadabah� had a superb time enjoying their most favourite star performing a collection of his best songs.

It was joyous that Eid Al Adha in 2017 coincided with the celebration of Al Dau Development to deliver the first phase of Al Dau Heights Project.

The concert was attended by General Ahmed Abdallah, Governor of the Red Sea, top management of Al Dau Development and Steigenberger Al Dau Beach Hotel, several businessmen, artists, media professionals, and journalists. This is besides more than 5000 Amr Diab fans who were enjoying their vacation in Hurghada.

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A Chillout break at Fairmont Heliopolis & Towers Fairmont Heliopolis & Towers decided to celebrate Summer’s spirit with a splash! the hotel invited top media key figures to a spectacular hasslefree break by the pool! Titled “The Chill out”, the day was packed with lots of games, music, dance and sumptuous eats and cool drinks.

Then it was time to fire up the barbeque, where guests enjoyed delectable Mediterranean signature dishes fresh and right from the grill in addition to a delightful selection of salads, appetizers, fasting items & desserts. In the evening, the crowd gathered at Egyptian Nights restaurant where they had an unforgettable experience with authentic Egyptian homemade dishes along with an exquisite belly dance show.

Fairmont Nile City Collaborates for the “Soap For Hope” Initiative With the mission to create a more sustainable community, Fairmont Nile City started participating in the AccorHotels “Soap for Hope” worldwide initiative and launched the first stage of the program in collaboration with Sealed Air, the leader in food safety and security, facility hygiene, and product protection and Educate Me, an Egyptian non-profit foundation that aspires to redefine education in Egypt.

“Jaz collection” Celebrates the “World Clean UP Day” As an attempt to draw attention, and raise awareness of the importance of preserving Mother Nature, and its resources, “Jaz collection” arranged a cleanup campaign around the hotels, in cooperation with the operational staff and in house volunteering guests who participated in planting trees, cleaning the surroundings of the resorts, as well as the beaches.

Avon Launches Two Campaigns to Empower Egyptian Women in Unconventional Ways The world leader in direct sales of cosmetics is raising awareness of unique career paths and greater access to high-quality, affordable cosmetics.

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IDENTITYout&about

Bringing the power of Sony to two stunning new Xperia™ Sheraton Sharm El Sheikh smartphones, introducing Xperia Receives Cristal International XZ1 and Xperia XA1 Plus Standards Award “Aqua Check” Sheraton Sharm Hotel, Resort, Villas & Spa has recently succeeded to win the Cristal Award as a significant recognition of the hotel’s compliance to the internationally recognized management principles and standards related to Aqua check, based on applying the highest standard and critical control points.

• Xperia XZ1 combines Sony’s ground-breaking Motion-Eye™ camera and Super slow motion video with new smile Predictive Capture and Autofocus burst functions, an all-new 3D Creator feature, and 5.2” Full HD HDR display

Sheraton Cairo Hotel & Casino provides guests with experiences unlike any other

Sheraton Cairo Hotel & Casino invited a select group of media for an overnight stay to live the unforgettable Sheraton Go Beyond experience, enjoy the breathtaking sight of the newly reopened iconic hotel, and gear up for some uplifting downtime. Sheraton management, headed by Hans-Joerg Kreitner, General Manager, and Dina Naeem, Area Communication Director, took the media on a culinary odyssey rooted in the Sheraton’s legacy and gave them a unique opportunity to Under the Umbrella “4G for indulge in a day of iconic wonders Everyone” and after officially with a customized itinerary.

Dreams come True at Sonesta receiving the 4G frequencies, Hotel, Tower & Casino Cairo Orange Egypt announces the launch of 4G services for all Whether you are dreaming of a customers royal or intimate wedding, we ease the worry of wedding planning. At • Orange introduces an exclusive 4 Sonesta Hotel, Tower & Casino Cairo, times 4G promo: thanks to it, our data we have the passion to make your customers will receive four times the dream come true. If you are looking Unique Galaxy Note User data they consumed the day before for the ideal location for an impressive • Orange launches an exclusive Experience Earns Praise wedding celebration we proudly offer Orange branded 4G smartphone you Iris Ballroom. Iris is magnificently The Galaxy Note’s large, high-quality “Tecno N9” at EGP 999 decorated with French hand • Orange launches the 4G Internet display and smart S Pen enable Note painted tableau as well as beautifully Flybox for Internet access at home in users to see more and do more with decorated ceilings. It is the perfect their phones. And it’s this unique exclusivity venue for your event, with 6,760 • Orange announces its partnership union of screen size, productivity square feet of function space that can with STARZPLAY for Orange and creativity that continues to drive be easily tailored according to your loyalty amongst Note users. customers request, featuring 4 large LCD’s.

64 October 2017

bespoke wedding experience at JW Marriott or Renaissance Cairo Mirage City Hotels this season. JW Marriott Hotel Cairo offers versatile venues, professional wedding planning services, exceptional catering, and a wealth of superb Tatweer Misr Partners with options for International to accommodation UNICEF and Abdel Wahab Marriott wedding attendees Foundation to Bring Colour & Celebrate 10th Anniversary Hope to Egypt’s El-Borollos as of Annual Road to Awareness Part of a Two-Week Symposium Campaign with 3-day, 600km Cycle Challenge Across Jordon Tatweer Misr signs an Agreement with UNICEF to support the annual •10th edition of annual Road to Borollos Symposium for Drawing Awareness campaign will take place in on Walls and Boats during October Jordan, over grueling 600km between to provide the employability skills & October 12th to 14th. •Campaign entrepreneurship through innovative has previously raised close to USD 7 million for charity. •24 Marriott OPPO releases the F3 Barcelona means of culture & art International employees from across Edition for Barcelona fans the MEA region taking part After the huge success of the release of the new OPPO F3 in June, OPPO is now going all red for the release of the limited edition F3 Barcelona Edition. The new limited edition phone is released on the 12th of September in celebration of the renewal of OPPO’s partnership Conrad Cairo Hosted its Media deal with FC Barcelona.

Partners for an Exclusive Friday Brunch at Solana In a Celebration Organized by Conrad held an exclusive dining event Injaz Egypt Pepsi Cola Egypt for its media & press partners at Solana Receives the “Most Active for its Restaurant to experience a unique Company” Award opportunity and revel in a scrumptious Volunteering Role in Developing selection from four Conrad Cairo Students’ Skills and Enhancing the Communities where it Operates cuisines all in one delectable meal.

And Volunteering Philosophy is One of the Company’s Key Values Hilton Cairo Zamalek Residence Announces Back to School Package

Emirates NBD Egypt Opens Two New Branches in Rehab City and Mohandesin Newest Branches Equipped with Latest Interactive Banking Technology De Melker: We have an ambitious expansion plan that ensures access to customers wherever they are to meet all their retail banking products needs

Hilton Cairo Zamalek Residences, part of Hilton Hotels & Resorts portfolio of more than 570 properties worldwide, today announced a back to school package. Back to school package includes buffet breakfast is valid until JW Marriott Hotel Cairo 31 December 2017. Room rates Tutankhamun Ballroom Weddings starting at EGP 900 including taxes.

This offer valid for Egyptians & Celebrate your “happily ever after” Foreign Residents only. in spectacular style by booking a October 2017 65

IDENTITYsigns

TAURUS

Focus on achieving your goals and strategies; start taking action by making actual changes in your love life. You should also take care of yourself and your appearance.

GEMINI

It’s a fluctuating month for you, love and career wise.

Things will happen when you least expect it. So try to take careful steps and think twice before making any decision.

CANCER

You’re ready to make a move to a new job if required.

You’ll be forced to make a change in your financial strategies, so be wise when you do!

LEO

LIBRA

September 23 – October 22 Strengths Collaborative, merciful, considerate and balanced Weaknesses Escapes conflicts, stubborn, moody and lazy Most Compatible with Gemini, Leo, Sagittarius and Aquarius Love: Some of your old issues with your partner will resurface this month, try not to solve them in the same way.You will need to have some space to weigh the pros and cons, but mostly you have to be strong and not show any signs of weaknesses.

If you’re single, you will have the chance to make some self-improvements and to spice up your life.

Career: Your professional life will reach the highest mountain of success this month. You will make your dreams come true soon, so be ready to exert a lot more effort. Never think of giving up, you’re almost there! And of course, your finances will improve so maybe have a little break somewhere new and exotic at the end of it all.

ARIES

You’ll be highly aggressive this month. Try to calm yourself whether at work or in your romantic relationship or you’ll suffer from the disastrous consequences.

66 October 2017

Your emotional nature will stop you from taking important life decisions. Just don’t let your overflow of emotions affect your relationships.

VIRGO

You should take things slow. You’ve worked really hard these past few months, so you need time to recharge.

You’ll be ready to explore your spirituality too!

LIBRA

This is an opportunity to change some of your beliefs and traits. You’ll feel much more comfortable with everything when you rethink your personal outlook.

SCORPIO

Your autonomy will help you reach your personal goals. You’ll look at things from a different perspective; independent thinking will help with your spiritual enlightenment.

SAGITTARIUS

This month you’ll face challenges with your friendships, but it’ll be an energy filled month with lots of things happening in your personal and love life.

CAPRICORN

Expect a lot of long lasting changes. Your professional growth will be noteworthy; start taking immediate steps towards the future you’re dreaming of.

AQUARIUS

Your professional issues will dominate over domestic and emotional matters. You should be cautious about your money matters as well as your relationships.

PISCES

This month will bring about major changes in your business. But it’ll also be an emotionally confusing one.