identity BEAUTY
Let’s Make Something Very Clear... his Skin by Amira ElSayed
How to choose the right moisturizer for your loved one? You walk into a seemingly endless aisle with words like CREAM! LOTION! HYDRATION! ANTI-AGING! ENERGIZING! shouting at you from bottle after bottle and a certain paralysis sets in. Skincare is personal. It can be tailored to his skin’s specific needs. But that can take a lot of legwork, trial and error and, sometimes, a lot of money before you find him something that actually works.
PAULA’S CHOICE CALM REDNESS RELIEF MOISTURIZER Sensitive skin is an issue for most guys, even if you don’t think they have it. Redness, dryness, uneven texture and breakouts can all be signs of sensitivity. Barring a visit to a dermatologist, the best way to combat these issues is to change the products you’re buying to those tailored specifically for sensitive skin. They are formulated to keep irritation to a minimum. This moisturizer is a gamechanger for anyone with redness.
NIVEA MEN ENERGY REVITALIZING LOTION The quality of this is superb for a drugstore brand. It goes on light and gets absorbed all throughout the day. When you’re looking for a good all-around reasonably priced moisturizer, it’s important that it goes on smooth. Too often products have a lot of additives that can sit on his skin and impede absorption, which means they don’t work as long or as well as they should. This great multipurpose lotion is the exception.
REVIVE SENSITIF RENEWAL CREAM
YOUTH TO THE PEOPLE AGE PREVENTION CREAM
This is the gold standard of moisturizer. He should put this on when his skin feels ravaged and needs some serious repair. It will feel like cells are knitting themselves back together and will give him a protective layer.
Natural ingredients are the biggest trend in skincare right now and with good reason. Just like a healthy diet, his skin benefits from natural vitamins and antioxidants found in things like essential oils, plants, vegetables and fruits. Think of this as a juice cleanse for his face. Youth to the People uses the same philosophy to deliver high-potency, cold-pressed benefits to the outside of his body.
14 IDENTITY • April 2021
