The Lina Lopes Team Marketing Plan

Page 1

About Lina Lopes

About Lina Lopes

M: 631.487.3113

Lina.Lopes@elliman.com

With 30 years in the real estate industry, Lina Lopes has built her career on the belief that caring for her clients is the most important aspect of her job. This is the guiding principle shared by The Lina Lopes Team at Douglas Elliman, a talented, service-oriented group of professionals committed to providing every client with exceptional service and attention to detail.

Lina and her team understand that buying or selling a property is not only a big financial decision, but it can also be emotional and stressful. Their commitment to client satisfaction means they will go the extra mile to ensure all of their clients’ needs are met professionally and honestly. Lina has been described by her clients as patient, hands-on, helpful, empathetic and efficient. In the ever-changing and dynamic world of real estate, Lina provides unmatched professionalism, dependability, stability and security for her clients as she navigates them through the transaction process.

By integrating the latest real estate technology and marketing strategies, including engaging social media campaigns, professional photography and video, Lina and her team garner extensive reach and exposure for listings, enabling them to get their buyers and sellers to the closing table quickly.

With 250 5 Star reviews on Zillow, there’s no denying that The Lina Lopes Team has achieved great success for their clients. Further recognition of their commitment to client satisfaction is the number of accolades they’ve received, including: 2021 #1 Team Douglas Elliman on Long Island by Number of Homes, 2020 #1 Team Douglas Elliman Suffolk County by Number of Homes, 2019 #1 Team Douglas Elliman Suffolk County by Number of Homes Sold; 2018, 2017, 2016 #1 Team Douglas Elliman Long Island by Number of Homes Sold; 2014 #1 Agent Douglas Elliman Long Island by Number of Homes Sold; and 2014, 2013, 2012 #1 Agent in Suffolk County by Number of Homes Sold according to Long Island Business News.

In addition to her commitment to her clients, family and community are also extremely important to Lina. As a proud mother and grandmother, Lina enjoys spending as much time with her three wonderful grandchildren as possible. To show appreciation for her clients and their families, The Lina Lopes Team hosts an annual celebration for them at Fink’s Farm. She also sponsors local sports teams, and donates regularly to the Lighthouse Mission, No Kid Hungry, and FLAG (Front Line Appreciation Group) which supplies meals to frontline workers from local restaurants.

© 2020 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.
Licensed Associate Real Estate Broker
elliman.com

Lina Lopes Testimonials

Licensed Associate Real Estate Broker

M: 631.487.3113

Lina.Lopes@elliman.com

“Lina and her team turned what is usually a very stressful transaction into a piece of cake. Ever professional, responsive and knowledgeable of the market, Lina was able to sell our home at a very fair price in an extremely short timeframe. I would, in full confidence, trust Lina Lopes and her team to handle one of the most important decisions a homeowner can make. And I can not thank her enough for going above and beyond in ways I have not experienced with other realtors.”

From Offering The Best Technology Available, To The Care And Attention To Detail You Deserve

Our Vision, Values, and Team Share One Guiding Principle: To Ensure The Highest Level Of Quality and Expertise Powered By Innovation, Information, and Influence

Discover For Yourself How 32 Years

Experience & A Team Of Industry Specific Professionals Can Help Get You Where You Want To Go

#1 Team Suffolk on Long Island by Transactions 2021, 2020, 2019, 2018, 2017

Top Producer Pinnacle Award Recipient Consistently

Top 2% of Agents Company Wide

Residential Team of the Year by LIBN

Over 216 Homes Sold 2021

200 Plus Testimonial’s Lina.Lopes.com/ Testimonials

© 2020 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.
elliman.com
- Ali Inmoor

The Lina Lopes Team Testimonials

“I don’t know where to begin about how TRULY incredible Lina has been through the entire process of the sale of my home. From the moment I met her for the market appraisal, Lina treated me as if I was her only client (and I wasn’t even her client yet!) From that meeting it was a natural progression to me that Lina would be the ONLY one to sell my home. Her use of technology and social media gave my home maximum exposure to the market and she had me in contract in RECORD TIME! From contract to buyer commitment Lina handled everything seamlessly for me; answering every phone call and inquiry I had with care and concern and a personal investment that exceeded every expectation I had. I can’t sing her praises loud enough... The Lina Lopes Team was incredible and I can say with so much confidence that she is the BEST AGENT ON THE REAL ESTATE market, and she always will be!”

a very stressful transaction into a piece of cake. Ever professional, responsive and knowledgeable of the market, Lina was able to sell our home at a very fair price in an extremely short timeframe. I would, in full confidence, trust Lina Lopes and her team to handle one of the most important decisions a homeowner can make. And I can not thank her enough for going above and beyond in ways I have not experienced with other realtors.”

“I have been using Lina and her team for around 20 years, bought and sold many places as my needs changed, always finding the perfect place. And the ones I sold have never sat on the market for longer than two weeks. She personally goes above and beyond the buying and selling process with anything you need. Lina and her team are always available via phone, text or e-mail. They make the transition process practically effortless and wouldn't consider using anyone else. Go with Lina and see how fast she changes from just your realtor, to your friend.”

© 2020 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.
elliman.com

About The Lina Lopes Team

The Lina Lopes Team

© 2020 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY. Lina Lopes Lic. Associate Real Estate Broker M: 631.487.3113 Lina.Lopes@elliman.com
Lic. Real Estate Salesperson
Adam Zare
Lic. Real Estate Salesperson Kim
Lic.
Estate Salesperson elliman.com 2021: #1 Team on Long Island by Number of Homes Sold at Douglas Elliman Real Estate 2020 #1 Team in Suffolk County by Number of Homes Sold at Douglas Elliman Real Estate 2019 #1 Team in Suffolk County by Number of Homes Sold at Douglas Elliman Real Estate Trinity Temple Lic. Real Estate Salesperson
Maresca Visone
Catalanotto
Real

WE DON’T WAIT FOR THE BUYERS TO COME TO US, WE FIND THEM!

OUR MARKETING PLAN

WITH AN UNPARALLELED MARKETING PLAN INCLUDING PROFESSIONAL PHOTOGRAPHY

TWO TRANSACTION COORDINATORS ON STAFF

Internet Marketing Campaign

www.TeamLina.com

Internet Blasts Featuring Your Home to 14,000+

Prospective Buyers

Open House Newsletter Featuring Your Home

Featured Listing: realtor.com, Zillow, Trulia

Personalized Website For Your Home

Exclusive “Find Buyer” Campaign

MLSLI.com

Google Places/Google

Adwords Top Placement

Social Media Campaign

Facebook Pinterest

Youtube Instagram

Google+

LinkedIn

Social Media Blasts

Online Virtual Tour On Every Home

Uploaded To YouTube and Shared on All Social Media Outlets

Boost by Homespotter

Boost YLOPO

Print Campaign

Got It Local Front Covers

Local Hometown Shopper Front Cover

Just Listed/Just Sold Postcards

Direct Mail In Your Surrounding Area

The New York Times.com

In addition, a dedicated personal assistant will be assigned to you to help coordinate everything from cable to water delivery, forwarding your mail, and updating all your accounts and records

teamlina.com

New York Post.com

Sphere of Influence

9/1/20, 8 : 55 AM Seller Marketing Report for 2 Quail Ct Page 1 of 4 https://search.teamlina.com/r/fft Your Local Market SELLER MARKETING REPORT SELLER MARKETING REPORT 2 Quail Ct Medford, NY 11763 Most Recent Ad Results 443 People who saw Your Ad 4,430 4,430 Should see Your Ad 212 People who Watched Your Video 2,120 2,120 Should Watch Your Video 63 People who Expressed Interest 630 630 Should Express Interest 30 DAY FORECAST Listing Rocket Ad Example To view this ad online, visit: https://search.teamlina.com/r/ t $489,000 2 Danbury Avenue 5 bd 4 ba sq Patchogue, NY 11772 $499,990 1 Hamilton St 3 bd 2 ba sq Patchogue, NY 11772 $469,000 39 Lincoln Road 4 bd 3 ba 2632 sq Patchogue, NY 11772
Sold Street Address Street Address Beds + Baths Beds + Baths Sale Sale 22 Rosedale Avenue, Medford 4 Beds + 3 Baths $560,000 ($In,fin,ity/SqFt) 694 Old Medford Avenue, Medford 3 Beds + 3 Baths $475,000 ($173/SqFt) 68 Ridgewood Avenue, Holtsville 5 Beds + 3 Baths $466,250 ($173/SqFt) 5 Jasper Avenue, Patchogue 4 Beds + 3 Baths $444,000 ($In,fin,ity/SqFt)
Recently
MLS# 3194964 MLS# 3244902 MLS# 3245473
9/1/20, 8 : 55 AM Seller Marketing Report for 2 Quail Ct Page 3 of 4 https://search.teamlina.com/r/fft SELLER MARKETING REPORT SELLER MARKETING REPORT 2 Quail Ct Medford, NY 11763 How we're advertising your home to our exclusive network and buyer database! 3 Total Times Your Home was Shown to Buyers 2 Number of Buyers we sent your property to 32 Buyers who engaged with your property Buyers Shopping for a Home Like Yours on a Site I'm Marketing to 14 Marketing Forecast 4,430 PEOPLE SEEING YOUR AD

Your home will be seen online by thousands of potential buyers on Facebook, Instagram and all over the web with Boost by HomeSpotter

DESIGN

Beautiful and eye-catching ads will feature highresolution images of your home while calling out its best features to draw in buyers.

TARGET

Ads are individually tailored and shown to thousands of potential buyers who are looking to buy a home just like yours by location, demographics, behavior and more. You can even share your ad with friends and family!

RESULTS

Receive advertising reports on how many people have viewed and clicked on your listing ad direct to your inbox.

Sites include:

elliman.com © 2018 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.

Your Listing Activity Report

Idalina (Lina),

Your ad for 95 Patch/Holbrook Road ran from Tuesday, October 25 to Tuesday, November 1. Here is your activity summary for your listing.

Listing Activity for 95 Patch/Holbrook Road MLS# 3428346

21 Engaged

21 hours ago

1 day ago

255 Clicks

2,719 Ad Views Engagement Feed

Brittany Marie / brittany.tuzzolo1@marist.edu unlocked photos

Arshad Muhammad / ayyanryyan1@gmail.com calculated their mortgage payment

1 day ago

Meghan Murphy / murph2116@aol.com unlocked photos

• • • •
• • • •
V I E W A L L A C T I V I T Y

Your Open House Activity Report

Idalina (Lina),

Your ad for 4 Cricket Court #4 ran from Thursday, October 27 to Sunday, October 30. Here is your activity summary for your open house.

Open House Activity for 4 Cricket Court #4 MLS# 3424320

13 Engaged

7 hours ago

2,096 Ad Views Engagement Feed

169 Clicks

Kevin Temme / kevin4008@aol.com unlocked photos

14 hours ago

Tara Gersic McGovern / taragersic@gmail.com unlocked photos

1 day ago

Patty Goode Castaldo / jeffandpatty@optonline.net unlocked photos

• • • •
• • • •
V I E W A L L A C T I V I T Y

WHAT TO EXPECT AFTER LISTING WITH

Weekly Twice Monthly

Comprehensive Seller Report

Includes Listing Views From elliman.com, NYTimes.com, Newsday, and Streeteasy. Open House Activity, As Well As Any Recent Sales And New Listings On The Market Similar To Your Home

ListHub Marketing Report

Tracks Your Homes Activity On Sites Like MLSLI.com, homes.com And Thousands Of Other Sites Your Home Is Featured On

Monthly

ShowingTime Feedback

Extensive Listing Report From zillow.com, trulia.com and realtor.com

Print Advertising

Anytime We Feature Your Home In Print Ads, We Will Email You A Copy Of The Proof And When To Expect To See The Publication

Tracks All Showings And Any Feedback. After Your Home Is Shown, The Showing Agent Immediately Receives An Email From Us Asking For Feedback. Once Received We Will Immediately Forward To You. At The End Of Each Month You Will Receive A Comprehensive Report Of All Showings And Feedback teamlina.com
WHERE TO FIND US STAY CONNECTED, STAY INFORMED, AND STAY UP-TO-DATE LinaZillow.com Read Our Reviews facebook.com/TheLinaLopesTeam | instagram.com/TheLinaLopesTeam pinterest.com/LinaLopesTeam| LinkedIn.com/In/LinaLopes zillow.com/profile/LinaLopes realtor.com/LinaLopes | twitter.com/LinaLopesTeam Social Media Find Your Perfect Home TeamLina.com teamlina.com Search Over 110,000 Listings, Learn About Us, Discover How Many Buyers We Have For Your Home! Read Over 200 Testimonials!

RELOCATION AND DESTINATION SERVICES

Whether it’s a move down the street, to a new city, or to another part of the world, if you are buying, renting, or selling in a new place, you’ll want to benefit from the unmatched expertise of our relocation specialists. Choosing the right real estate professional to assist you with this process is crucial. Let us match you with the certified relocation agent whose credentials are perfectly aligned with your needs and personal preferences. Once paired, your relocation counselor will provide you with valuable tools and information to help guide you by offering personalized area

tours designed to acquaint you with neighborhoods and homes in your target market area. Additionally, relocation experts will assemble a comprehensive Welcome Kit from our extensive library of information to help ease concerns surrounding a possible move and inform you about your potential new community, with such resources as school district reports, neighborhood information and demographics, home marketing and selling data from the area, local corporate inventory properties, and more.

elliman.com/long-island © 2016 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.
For over 100 years, Douglas Elliman Real Estate has helped employees, families, and individuals relocate smoothly and efficiently.
Manhattan | Christine Haney 212.224.7324 | chaney@elliman.com Long Island | Janet Manno 631.549.7480 x5744 | janet.manno@elliman.com CONTACT DETAILS teamlina.com

YOUR HOME PREPARING

A comprehensive marketing strategy extends beyond just print ads and online presence. The impression a home makes in person is equally, if not more important.

Follow these simple, yet critical steps to enhance your home’s perceived value. Keep up with this checklist to ensure that you’ll be ready for a viewing appointment at a moment’s notice.

Simplify.

A tidy, organized home is infinitely more appealing than one littered with the everyday clutter that tends to accumulate.

+ Clear countertops, file any loose papers or mail piles, and put toys and miscellaneous objects away

+ Thin wardrobes to make closets look more spacious

+ Make the beds, clear the sink of dishes, and empty all wastebaskets

+ Remember that people open closets and medicine cabinet doors

+ If necessary, bring in a professional crew to deep clean rugs and furniture

Fix It.

Small repairs can bring big dollars. Don’t let these easy fixes stand in the way of a sale.

+ Purify water damage, mildew, or other deterioration

+ Spackle and paint over any holes or cracks in ceilings and walls

+ Mend any broken kitchen cabinets or other door hinges

+ Replace moldy or torn shower curtains

+ Repair any broken window panes or mirrors

+ Patch up chipped grout and moldy caulk

+ Reinforce peeling wallpaper and touch up any chipped paint

+ Restore worn carpets and polish any scratched wood floors

+ Replace doorbells that don’t work

It’s the little things. These low-effort extras go a long way.

+ Place fresh flowers, changed regularly, or plants in one or two key locations

+ Bring in additional lighting to brighten your home and make it feel larger

+ Maintain gleaming bathroom fixtures and kitchen appliances

+ Integrate fresh scents from baking bread, boiling cinnamon, or potpourri

+ Handwrite a note of welcome to your home on beautiful stationary to leave on an entryway table

+ Leave cookies out for the broker and buyer

+ Make sure that windows are clean and streak-free— leave them open, weather permitting

+ Tidy pet areas and provide a crate—not everyone is comfortable with animals

elliman.com/long-island © 2016 DOUGLAS ELLIMAN REAL ESTATE. EQUAL HOUSING OPPORTUNITY.
teamlina.com

Home Inspectors

WE TRUST RECOMMENDATIONS

Mortgage

Attorneys

Steven Siliato

Michael Angelo

Accredited Home Inspections

631.356.5037

Nancy Cleary Citizens Bank

48 S Service Rd., Suite 200 Melville 516.330.9285 nancy.cleary@citizensbank.com

308 W. Main Street Suite 100 Smithtown 631.878.4455

steven.siliato@liebatlaw.com

Eric Caminati

Long Island Home Inspections

516.987.3538

lihomeinspections@yahoo.com

Chris Hantis A-Pro Home Inspection Services

631.868.0499

chantis@aproinspections.com

Moving

Blue Collar Moving 855.817.MOVE

Liberty Moving 800.640.4487;274

Jerem O’Sullivan 2410 N Ocean Ave Suite 403 Farmingville 631.509.1550 info@sullivanlaw.com

Julie Matthes

4964 Expressway Dr S. Suite 4 Ronkonkoma

631.509.1500

julie.matthes@gmail.com

Cathleen Benedetto

427 W. Main St Suite 1 Patchogue 631.758.6500

Expeditor

Sal Malguarnera

Andrew Malguarnera

631.732.0010

Insurance State Farm

Ken Kortright 631.289.7300

Clausen Agency Neil Devine 631.744.1393

teamlina.com

cbenedettoesq@optonline.net

Richard Cohen

228 E. Main St Patchogue 631.475.7572

rjc@cohenclosings.com

Perri Fitterman

39 Old Coach Road East Setauket 631.689.6770

perri@pcfittermanlaw.com

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