YOUR HOME PREPARING

A comprehensive marketing strategy extends beyond just print ads and online presence. The impression a home makes in person is equally, if not more important.

Follow these simple, yet critical steps to enhance your home’s perceived value. Keep up with this checklist to ensure that you’ll be ready for a viewing appointment at a moment’s notice.

Simplify.

A tidy, organized home is infinitely more appealing than one littered with the everyday clutter that tends to accumulate.

+ Clear countertops, file any loose papers or mail piles, and put toys and miscellaneous objects away

+ Thin wardrobes to make closets look more spacious

+ Make the beds, clear the sink of dishes, and empty all wastebaskets

+ Remember that people open closets and medicine cabinet doors

+ If necessary, bring in a professional crew to deep clean rugs and furniture

Fix It.

Small repairs can bring big dollars. Don’t let these easy fixes stand in the way of a sale.

+ Purify water damage, mildew, or other deterioration

+ Spackle and paint over any holes or cracks in ceilings and walls

+ Mend any broken kitchen cabinets or other door hinges

+ Replace moldy or torn shower curtains

+ Repair any broken window panes or mirrors

+ Patch up chipped grout and moldy caulk

+ Reinforce peeling wallpaper and touch up any chipped paint

+ Restore worn carpets and polish any scratched wood floors

+ Replace doorbells that don’t work

It’s the little things. These low-effort extras go a long way.

+ Place fresh flowers, changed regularly, or plants in one or two key locations

+ Bring in additional lighting to brighten your home and make it feel larger

+ Maintain gleaming bathroom fixtures and kitchen appliances

+ Integrate fresh scents from baking bread, boiling cinnamon, or potpourri

+ Handwrite a note of welcome to your home on beautiful stationary to leave on an entryway table

+ Leave cookies out for the broker and buyer

+ Make sure that windows are clean and streak-free— leave them open, weather permitting

+ Tidy pet areas and provide a crate—not everyone is comfortable with animals

Home Inspectors