BETTER PROFITS
At Hardscape North America, we bring together industry leaders, innovative tools, and cutting-edge solutions to help you learn, grow, and increase your bottom line.
NEW PRODUCTS
1000+ exhibits - New products, equipment and technology for hardscapers and landscapers
NETWORKING
The perfect environment to make new connections and gain valuable insights that will help grow your business in ways you never imagined
EDUCATION
The ultimate learning destination with hot industry topics, expert presenters and hands-on demos
REGISTER EARLY & SAVE
Advanced Registration – $30 / Through September 4
Standard Registration – $60 / September 5 - October 19
Onsite Registration – $120
Non-exhibiting vendors/suppliers/manufacturers – $450
YOUR CREW
Register 5 people from your company and the 6th and beyond receive free trade show admission!*
HNA provided a space for our team to create relationships with other professionals and find new products or materials. It also broadened our way of thinking as far as where the hardscape industry is going.
– DEVIN WILEY
Newcastle Lawn and Landscape, Birdsboro, PA
*All Bring
(non-exhibiting vendors).
BETTER KNOWLEDGE
Stay ahead of industry trends, improve your skills, and make informed business decisions.
New Real-World Learning You Won’t Want to Miss:
• A NEW CDL Driver Information Session with insights on licensing laws, application requirements, DACH, HAZMAT, and more
• Contractor roundtables tackling today’s challenges in the hardscape industry
• Sessions on integrating utilities into hardscapes and natural stone trends that will enhance your projects
• A session on stewarding faith in your business
• A hands-on demo that will elevate your hardscapes with stairs, returns and columns
• A Profit with Lighting session featuring an expert panel (included in your trade show admission)
HNA Education Sponsored by:
Jesse Cole, the mastermind behind the Savannah Bananas, a baseball and sports entertainment phenomenon, will deliver the opening keynote at HNA and Equip. Presented by Equip Expo. Sponsored by Kress.
Make the most of your time at HNA! This pass includes 15 education sessions, 6 hardscape demos and 2 hardscape workshops. A $2,000 value for only $249 or $209 for CMHA, BIA and NSI members. Add a CMHA membership to your registration today and save! (see page 10)
See the entire HNA education schedule at HardscapeNA.com/education-demos
Opening keynote: Savannah Bananas Founder Jesse Cole
BETTER SOLUTIONS
Discover the tools that will take your business to the next level.
Test before you invest - in the Hardscape House and Equip Expo’s Outdoor Demo Yard.
Watch experts in action at the Hardscape Installer Championship. Or compete for your chance at cash and equipment prizes totaling nearly $30,000. Find entry details at HardscapeNA.com/installer-awards.
Learn the latest installation techniques in 6 hands-on hardscape demos.
Experience Equip Expo’s indoor exhibits, Outdoor Demo Yard, and special events - included with your HNA registration. You can also add educational opportunities presented by Equip Expo. For details contact info@HardscapeNA.com.
SCHEDULE OF EVENTS
TUESDAY, OCTOBER 21
8:00 AM – 5:00 PM
6:30 PM
CMHA Pre-Show Installer Courses at Hyatt Regency
• Concrete Paver Installer Course & Exam (CPI) Segmental Retaining Wall (SRW) Installer Course & Exam
Included with Trade Show Registration
Additional Fee Required
Included with VIP Pass
• Manufactured Stone Veneer (MSV) Installer Course & Exam
Welcome Reception at Churchill Downs Presented by Equip Expo. Sponsored by Cat®
WEDNESDAY, OCTOBER 22
CMHA Pre-Show Installer Courses at Hyatt Regency
Advanced Residential Segmental Retaining Wall (ARSRW) Installer Course & Exam
8:00 AM – 5:00 PM
8:00 AM - 9:00 AM
9:00 AM - 10:00 AM
• Permeable Interlocking Concrete Pavement (PICP) Specialist Installer Course & Exam
Session 1: Contractor Roundtable
Moderator: Bryan Horr, P.E.
Session 2: AI Powered Sales: Boost Your Process and Close More Deals with AI Frank Bourque
9:00 AM – 12:00 PM West Wing Exhibits Open to All Attendees
9:00 AM – 12:00 PM North & South Wing Exhibits Open to Dealers, Retailers and Media Only
10:00 AM – 11:00 AM
Session 3: Servicing Pavers for a Lifetime Andrew Vear
10:00 AM - 4:00 PM Cornhole Tournament
11:00 AM – 12:00 PM
12:00 PM - 1:00 PM
Opening Keynote: Jesse Cole Presented by Equip Expo. Sponsored by Kress
Session 4: Integrating Utilities into Hardscapes Jeremy Martin
12:00 PM – 5:00 PM Indoor and Outdoor Exhibits Open to All Industry Participants
1:00 PM - 2:00 PM
1:30 PM – 2:30 PM
2:30 PM - 3:30 PM
3:30 PM – 4:30 PM
4:00 PM - 5:00 PM
Session 5: Building Your Online Presence in the Hardscape Industry Brian Basik
Demo 1: Segmental Retaining Walls
Session 6: Case Studies: Outdoor Living Spaces Using Natural Stone Dacia Woodworth & Greg Osterhout
Demo 2: Stairs, Returns & Columns: Elevating Your Hardscapes
Session 7: Design Solutions and Problem Solving using Custom Fabrication of Hardscape Materials
David C. Huber
5:30 PM – 6:30 PM Installer Championship Team Meeting
7:30 PM
THURSDAY, OCTOBER 23
8:00 AM - 9:00 AM
4th Street Live! Party featuring The Crashers Presented by Equip Expo. Sponsored by Propane Education and Research Council.
Session 8: Pricing Jobs Profitably – In YOUR Business Weston Zimmerman
8:00 AM – 9:00 AM
9:00 AM - 10:00 AM
9:00 AM – 5:00 PM
Hardscape Workshop 1: Proven Recruitment Strategies That Attract the Right Talent for Your Hardscape Businesss
Frank Bourque
Free Hardscape Lighting Session: Profit with Lighting: Expert Panel on Growing Your Business
Justin Belz & Zach Evensen Sponsored by AMP
Indoor and Outdoor Exhibits Open to All Industry Participants
9:30 AM – 10:30 AM Demo 3: Paver Installations
10:00 AM – 11:00 AM
10:00 AM – 11:00 AM
Session 9: 5 Easy Ways to Get Your Digital Marketing on Track Today
Vanessa McQuade & Rob Murray
Hardscape Workshop 2: The Relationship Advantage: Turning Prospects into Partners
Lisa Ryan
10:00 AM - 4:00 PM Cornhole Tournament
10:30 AM – 11:30 AM Installer Championship Competition Prelim 1
11:00 AM - 12:00 PM
12:00 PM - 1:00 PM
Session 10: Building Retention: Stop Competing on Price: Win More Jobs by Selling Value
Andrew Letersky
Session 11: What’s Trending in Natural Stone? How to Increase Project Profitability
Reid Kubesh & Reid Johnston
12:00 PM – 1:00 PM Demo 4: Illuminating Hardscapes: Water, Fire, and Lighting Features
1:00 PM - 2:00 PM
Session 12: Building Retention: Strategies to Engage and Retain Hardscape Talent Lisa Ryan
1:00 PM – 2:00 PM Installer Championship Competition Prelim 2
1:15 PM – 2:30 PM HNA Awards Ceremony
2:00 PM - 3:00 PM
2:30 PM – 3:30 PM
3:00 PM - 4:00 PM
Session 13: Stewarding Faith in Business: Honoring God Without Offending Clients & Employees!
Sam Gembel
Demo 5: Modern Tools & Tech that Will Revolutionize Your Workflow
Session 14: CDL Driver Information Session Presented by Kentucky Transportation Karen Long
3:30 PM – 4:30 PM Installer Championship Competition Prelim 3
4:00 PM - 5:00 PM
Session 15: Paver Fundamentals, Do You Know Them? Times Have Changed Renee Redding
5:00 PM - 6:00 PM Women’s Leadership Reception Sponsored by Belgard, Hunter Industries and SiteOne
7:00 PM
FRIDAY, OCTOBER 24
Free Concert: Big & Rich with Gretchen Wilson at Downtown KY International Convention Center (KICC) Presented by Equip Expo. Sponsored by Gravely
9:00 AM – 1:00 PM Outdoor Exhibits Open
9:00 AM – 2:00 PM Indoor Exhibits Open
9:30 AM – 10:30 AM Demo 6: Outdoor Kitchens & Beyond: Design, Build, and Profit
10:00 AM - 1:00 PM Cornhole Open Play
10:30 AM – 12:00 PM Installer Championship Competition Finals
12:45 PM – 1:00 PM Installer Championship Competition Awards Ceremony
BETTER MEMORIES
More Than a Trade Show – HNA is an Experience.
Enjoy After-Hours Entertainment
Our partnership with Equip Expo brings the fun!
• Tuesday: Welcome Reception at Churchill Downs Sponsored by CAT®
• Wednesday: 4th Street Live! Party featuring The Crashers Sponsored by Propane Education and Research Council
• Thursday: Big & Rich Concert featuring Gretchen Wilson Sponsored by Gravely
Win Prizes!
• NEW HNA Registration Sweepstakes - Register early and be automatically entered for a chance to win a $100 gift card every Friday until August 29!
• HNA Cornhole Tournament - Join the friendly competition for a chance to win daily cash prizes.
• Hard Hat Hustle Hunt - Collect the most stickers from participating exhibitors for a chance to win daily cash prizes.
• Daily Giveaways in the Drone Zone - Win a drone, an HNA RTIC cooler and more.
Connect with Your Industry
• Free caffeine and daily networking at the Unilock Coffee Stop in the north hall exhibits
• Women’s Leadership Reception
Brought to you by Belgard, Hunter Industries and SiteOne
HNA Awards Ceremony
Submit projects by August 13. Join us for the Awards Presentation October 23, 1:15 PM- 2:30 PM.
Questions about HNA?
This is your year to participate!
BETTER CONNECTIONS
Build relationships and exchange ideas with industry peers, suppliers, and experts.
HNA is a great event to see what is new in the industry, learn from the professionals, and catch up with vendors. HNA is a great team-building experience for our company.
– BOB GRAVES
Carex Design Group, Knoxville, TN
Become a CMHA Member
This is the place once a year to network with other successful hardscape contractors, product reps, and distributors from all over the country.
– ROBERT DART
The Paver Company, Rancho Cordova, CA
Hardscape contractors have a community of exceptional peers in the Concrete Masonry & Hardscapes Association (CMHA). Boost your business and build company momentum in a competitive market with CMHA membership!
MEMBERS ENJOY:
Stay informed! Stay competitive! Join CMHA today!
Contact: info@masonryandhardscapes.org, call 703-713-1900, or scan for more info.
• Savings on online and in-person training for you and your team
• Contractor-focused networking opportunities
• Access to industry developed hardscape technical resources and our hardscape technical team
• Opportunities to increase business through our online directories
• Access to industry news, best practices, new technology and installation methods
PLAN YOUR TRIP
HNA Host Hotel: Hyatt Regency Louisville Downtown
Discounted rates are also available at other hotels.
Getting There & Getting Around
Discounted fares have been arranged with major airlines.
Complimentary shuttle buses will run between select hotels, the airport, the Kentucky Exposition Center, and some after-hours events.
Plus: FREE parking at the Kentucky Exposition Center
