Reno Guide the
A Companion for Transforming the Home You Love
A
As a magazine publisher, I like to keep my finger on the pulse of both real estate and the custom home industry. Even though the market for new, ground-up custom homes and the resale of luxury estates feels like it’s booming, what I’m hearing this year is that with current market conditions, more and more homeowners are opting to transform the homes they love. Savvy homeowners are looking inward—not outward—and are redesigning their existing homes into modern-day masterpieces.
Renovation is having a moment, and ICONIC LIFE is launching content and the RENOBOX to support you on your home transformation journey.
The numbers tell a compelling story. In May 2025, the median home sale price in Paradise Valley soared to $3.525 million, up 16 percent from the previous year, with the average price per square foot hitting $759. These are homes that have long-held prestige, but now, amid a fiercely competitive luxury market, renovated properties are commanding even higher premiums.
Kitchens and bathrooms remain the crown jewels of home renovation ROI. In Arizona, upscale kitchen remodels can boast an average return of 56 percent, while luxury bathroom upgrades can yield up to 59 percent, depending on finish level and flow improvements. But in Paradise Valley, where style and status go hand-in-hand, the ROI is far more nuanced. It’s not just about resale value—it’s about embracing a more modern approach to living and maximizing your enjoyment of your home.
Buyers at the top of the market today want all the things. First and foremost, we recommend an expert team that includes a top builder, architect and designer who can captain the project. In addition, they want energy-efficient systems, an open-concept design, a refreshed kitchen with more up-to-date cabinetry, appliances and natural stone surfaces, a sophisticated wine cellar, new windows, a spa-like bathroom and wellness amenities, and smart home technology that responds to their lifestyle.
And let’s not forget outdoor living. In a desert paradise where al fresco dining and fire-lit evenings are a way of life, upgraded outdoor spaces—from negative-edge pools to chef’s kitchens under the stars—can deliver a 60 to 80 percent ROI.
Beyond the numbers, renovation offers something even more alluring: personalized luxury. It’s an opportunity to curate a space that aligns perfectly with your current taste, your lifestyle and your vibe. And if you decide to sell, your house is move-in ready for the next owner.
To that end, team ICONIC LIFE is diving into the world of renovation with this RENO Guide, as a companion to the RENOBOX, a curated collection of renovation resources delivered to renovation-ready homes in PV, with content to support you in your renovation journey. We’re bringing our trusted partners to lead you on your journey.
If you didn’t receive a RENOBOX, and you’re launching a renovation project, you can email me at renee@iconiclife.com, and I’ll connect you with one.
Let’s do this!
Renee M. Dee, Publisher
A BUILDER’S PERSPECTIVE
INSIDE THE VISION AND CRAFTSMANSHIP OF A LEADING RENOVATOR
In the world of luxury living, the true transformation of a home lies not in simply updating finishes, but in elevating a lifestyle. At the heart of this philosophy is Scott West, President of West Construction & Development Co., a visionary leader blending generational expertise with modern design insight. As the head of one of Arizona’s most respected construction firms with a reputation for excellence for almost 40 years, West brings a legacy of craftsmanship and a deep understanding of what makes a home ICONIC.
“On a recent episode of ICONIC HOUR, I had the pleasure of sitting down with Scott to talk all things renovation—how trends are evolving, what high-end clients want now, and how he’s honoring his father’s legacy while reimagining what’s possible in luxury design today,” says Renee Dee, publisher of ICONIC LIFE and host of ICONIC HOUR.
Scott West West Construction
“A successful remodel is one where the homeowner feels like the space was always meant to be that way.”
—Scott West, West Construction
“From a young age, I learned that integrity and quality are everything.”
—Scott West, West Construction
“My foundation was built on job sites,” West shares, recounting stories of his early years working alongside his father, Ed West. “From a young age, I learned that integrity and quality are everything.” Since taking the reins of the family business in 2015, West has guided the company through remarkable growth, all while staying true to those core values.
In Arizona, a region where the natural landscape inspires architectural harmony, West Construction has carved out a unique niche. The firm is known for thoughtful renovations that merge indoor and outdoor living, leverage sustainable materials and reflect timeless desert-modern design. West’s approach is analytical and artistic. “I bring the vision, but it’s all about the team executing it,” he says. “We’re not just building homes—we’re building legacies.”
Today’s luxury client, he notes, is more informed than ever. They’re seeking bespoke features, smart home integration, wellness-driven design and enduring value. “A successful remodel is one where the homeowner feels like the space was always meant to be that way,” West explains.
Of course, luxury renovation comes with challenges—rising material costs, longer lead times and high client expectations… plus a few surprises.
“Building a home from the ground up and executing a whole-house remodel are two different animals. The first is experienced as a more controllable, predictable path. The latter is filled with surprises when you find out what is behind walls or discover unpermitted former renovations that perhaps don’t meet code. I highly
recommend that you choose a contractor for your renovation who has deep experience in renovating homes and can predict some of the challenges ahead based on experience working in Paradise Valley,” says West, who views each obstacle as an opportunity to innovate.
His advice for clients embarking on a renovation journey? “Choose professionals who share your values and won’t cut corners and be willing to collaborate with other professionals on the team, like the architect and interior designer—it’s where the magic happens.”
In a world obsessed with what’s next, true luxury is rooted in intention, precision and integrity. And that’s exactly what West and his team are building—one home at a time.
AN ARCHITECT’S PERSPECTIVE
ELEVATING PARADISE VALLEY’S LUXURY RENOVATIONS
In a region where architectural excellence meets desert grandeur, Mark Candelaria, AIA, is a force. Since founding Candelaria Design Associates in 1999, he has crafted an esteemed body of work across Paradise Valley—with award-winning residences that blend timeless elegance, modern functionality and deeply personal points of view for his clients.
Candelaria has a deep reverence for classical forms and architectural storytelling. Each design is more than a structure—it’s a collaborative journey. The architect stays intimately involved in every home, coordinating with his client and his team on builder selection, interiors, landscape design and everything from concept to completion. And yes—he even hosts clients for celebratory dinners in their new kitchens once the project concludes.
Mark Candelaria Candelaria Design Associates
“It starts by honoring the existing soul of the home and staying true to the sense of place already created.”
Mark Candelaria, Candelaria Design Associates
Collaborating with an architect like Candelaria brings many benefits: purposeful design, flow of spaces and custom elements. Architectural remodeling under Candelaria’s vision orchestrates every element from the foundation to ceiling lines, light and transitions, so the final home feels organic and intentional. Every design begins with the clients’ lifestyle, preferences and practical needs. From spatial planning to material selection and landscape, Candelaria’s team ensures every decision aligns with the home’s aesthetic and functional integrity.
Plus, according to local realtors, working with a marquee builder and architect brings value to the property. So, what is his process?
“It starts by honoring the existing soul of the home and staying true to the sense of place already created,” says Candelaria. “If it’s a whole-house remodel and spaces are moving, we map that out first with puzzle
pieces on a board. Then I turn to my sketchbook and start drawing the home. I love natural light, so I look for opportunities to bring more light in and to create views from the inside to the outside like courtyards, gardens or little vignettes.
“It’s important to me to design a home based on how the occupants will use it. Who lives there? Are there children? Do they entertain? What is their lifestyle? How will this home serve as a stage for the life that they will live? For example, if they appreciate grilling, is the grill in the perfect and convenient proximity to the kitchen?
“Once I understand the spaces and the functionality, I then start detailing the home from floor to ceiling to create the influence we are looking for. That’s the fun part, and I lean on my decades of European travel to do that,” says Candelaria who amplifies that about twothirds of their work is large-scale renovations.
Hiring an architect for a luxury remodel is one of the most important decisions you’ll make. Start by looking for credentials and recognition: memberships in organizations like the American Institute of Architects (AIA), or awards from publications. Your architect should have a proven track record with homes of similar scale, style and complexity to your own.
The best architects are also expert collaborators—integrating interiors, landscape and construction into a seamless vision. Look for someone who brings a concierge-level experience to the table, guiding you from concept to completion with confidence and care. Read client reviews and ask for references.
“We’ve designed and been the creative partner on more than 2,500 homes, and every client and every residence is special to us. We love the journey bringing clients’ dreams to life,” he says.
AN INTERIOR DESIGNER’S PERSPECTIVE
THE ART OF RENOVATION THROUGH VIBRATIONAL LIVING
When it comes to interior design, Stephanie Larsen, founder of Stephanie Larsen Interior Design, has vision and intuition. Based in Arizona but globally recognized and multi-awardwinning, Larsen has made a name for herself by transforming not just homes, but the energy within them. Her specialty? Renovating spaces into soulful sanctuaries that radiate beauty, purpose and wellness.
Larsen believes in renovation with intention. She doesn’t just update homes—she reinvents them. Whether it’s reimagining a Paradise Valley estate or reviving a Sedona abode, her renovation process begins with a deeper question: How do you want to feel in this space? How can we raise the vibration in your home through materials, light and bringing in the good energy.
She brings a soulful approach to renovation, combining modern design, intentional flow and wellness-forward elements that turn a home into a refuge. “It’s not just about aesthetics,” she says. “It’s about alignment—designing a space that reflects who you are becoming.”
Stephanie Larsen
Stephanie Larsen Interior Design
“It’s not just about aesthetics. It’s about alignment—designing a space that reflects who you are becoming.”
Stephanie Larsen, Stephanie Larsen Interior Design
Larsen is a both a pioneer and national authority in vibrational living, the idea that your home’s energy directly influences your well-being. Her high-end renovations often include reworking layouts to improve flow, infusing natural light through newly placed windows and layering tactile, organic materials—stone, wood, linen—to soothe the senses and raise the vibration of the space.
One standout renovation features a modern mountain home that she revived with radiant light, smart wellness upgrades and spaces designed to rejuvenate. Float tanks,
infrared saunas and crystal placements blend effortlessly with custom furnishings and luxurious finishes, proving that function and frequency can co-exist.
From whole-house renovations to selective room makeovers, Larsen’s signature is her attention to emotional impact. She’s known to redesign inefficient floor plans, reface entire cabinetry systems and reimagine outdoor spaces into healing extensions of the home. Every element— from custom built-in pieces to custom lighting design—supports holistic living and luxurious comfort.
Named one of ICONIC LIFE magazine’s Top Interior Designers, Larsen produces bold, meaningful transformations. Clients praise her not only for her taste, but for the way she helps them fall back in love with their homes.
“Renovation is no longer just about updating—it’s about uplifting,” says Larsen, who is leading the movement to transform spaces into vibrationally rich, wellness-aligned and emotionally intelligent environments. With every home she touches, she proves that a well-designed renovation can offer more than increased value—it can elevate your entire way of life.
TRUSTED RESOURCES
TODAY’S LUXURY MEETS ELEVATED LIVING
HOW STRATEGIC UPGRADES CAN TRANSFORM YOUR HOME’S VALUE AND VITALITY
In today’s luxury real estate market, design isn’t just about beauty—it’s about better living. More than ever, homeowners are reimagining their spaces to align with how they live, entertain and prioritize well-being. From smart upgrades to wellness-driven enhancements, thoughtful improvements aren’t just transforming homes— they’re transforming lifestyles.
Whether you’re looking to increase your home’s value or enrich your daily experience, these high-impact renovations are the new gold standard in modern luxury.
Here are trusted resources for your next project:
ELEVATED CRAFTSMANSHIP
WITH FINE CABINETRY AND STONE
Luxury lives in the details, and custom cabinetry throughout your home—kitchen, bath, living room and office—offers both form and function in a stylish way. When paired with new stone surfaces like marble, quartzite, limestone or travertine, cabinetry upgrades can redefine your aesthetic and improve usability. These tactile, everyday details offer lasting impact and are a favorite among appraisers and designers alike.
The kitchen is the heart of the home, and today’s kitchen designs call for a variety of cabinetry options. Enter Dennis White, founder of Cabinets by C & F whose company has been providing innovative solutions for his clients since 1960.
“We are committed to the best customer service by touching every step of the process from design to installation. We offer framed, inset, European, contemporary and traditional cabinetry to meet all styles, and work with designers and homeowners to create their dream kitchen,” says White. “I marvel at all the amenties being designed into kitchens from appliance garages to custom drawer inserts to feeding stations for a family’s furry friend.”
In addition to providing luxury cabinetry for pantries, bathrooms, libraries, closets and custom built-ins, the biggest trend we are seeing is the rise of the outdoor kitchen, and we are proud to be an exclusive dealer for Brown Jordan Outdoor cabinetry for elegant outdoor grilling pavilions to al fresco kitchens,” he says.
When it comes to indoor and outdoor cabinetry, the crowning glory is natural stone. Kirk Butler, owner of Cactus Stone & Tile, says that besides being sustainable and all-natural, coming from Mother Nature herself, natural stone has an intrinsic beauty that can’t be beat. His team offers one-on-one service to select your slabs and if working across the miles, his online slab selector can help get you started.
With more than 50 years of continuous service, you can count on Cactus Stone & Tile to be available for you and your projects for the long-term.
PERFORMANCE MEETS PRESTIGE WITH LUXURY APPLIANCES
The kitchen is the heart of the home, and high-end appliances like those from Monogram Luxury Appliances offer cutting-edge performance with elegant design. From smart ovens to precision induction cooktops and column refrigeration, these appliances don’t just support gourmet cooking—they set the stage for it.
For today’s culinary-inclined buyers, a kitchen outfitted with Monogram Luxury Appliances elevates everything. Plus, Monogram has received several awards for outstanding design, including Architectural Digest’s AD Great Design Award.
Monogram appliances represent the pinnacle of refined design and exceptional performance, making them a top choice for discerning homeowners undertaking a remodel. With sleek, architectural styling and customizable options, Monogram seamlessly integrates into luxury kitchens, elevating the aesthetic with a timeless yet modern appeal.
Beyond their visual sophistication, Monogram appliances are engineered for high performance, offering chef-inspired features, smart technology and precision functionality that support the way today’s homeowners cook, entertain and live. When remodeling, choosing Monogram means investing in appliances that are beautifully crafted and built to perform flawlessly for years to come.
THE CUSTOM WINE CELLAR:
A STATEMENT OF TASTE
A beautifully designed wine cellar isn’t just for storing your best vintages—it’s a conversation piece, a curated experience and a mark of elevated entertaining.
Whether you opt for a glass-enclosed showpiece near your dining room or a temperature-controlled sanctuary tucked underground, a custom wine cellar brings elegance and equity. It not only showcases your collection, but it also adds significant resale appeal to luxury buyers who value lifestyle as much as location.
“Our clients are everyone from wine connoisseurs to the entertainer who occasionally opens a bottle of wine. Our clients know that their guests, and future buyers of their home, expect an elevated wine cellar as part of the luxury home experience.
“Our team is focused on delivering the very best service with more than two decades in this business. Our experience allows us to anticipate every detail needed to create an exquisite wine cellar with deep customization,” says Sandy Horwitz, owner of Innovative Wine Cellar Designs.
Renovating your home is the perfect time to think about adding that wine cellar you’ve always wanted.
WHOLE-HOME AIR PURIFICATION: INVISIBLE LUXURY
What could be more luxurious than breathing clean, pure air every day? Whole-house air purification systems support better health by removing allergens, toxins, and pollutants silently and seamlessly. With wellness becoming a top priority for luxury buyers, these systems are quickly becoming a secret weapon in both comfort and resale value.
PuriFi is the only air purification system that offers proof every 90 seconds of the state of your air quality. “Our advanced technology is scientifically proven to deactivate tested viruses, bacteria, mold, odors, and significantly reduce dust, ensuring you breathe the purest, cleanest air possible,” says Tim Bender, founder of the technology.
“Our clients stay informed with continuous tracking of their indoor air quality. Our technology provides real-time data, giving you peace of mind knowing the air you breathe is safe,” he says.
Want to check it out for yourself, visit the PuriFi experience center to see a real-life demo that shows you how it works.
BRING IN THE SUN, BLOCK THE SUN WITH MOTORIZATION
In Scottsdale, Arizona, Modern Shade is transforming the way people experience light, comfort, and design. With more than 30 years of combined expertise, the company has established itself as the premier destination for motorized interior and exterior shading solutions—delivering not only products, but a new standard of living. Their motto says it all: “Lower your shades… Raise your expectations.”
Modern Shade partners exclusively with the world’s most respected brands—Crestron, Lutron, Hunter Douglas, and more—ensuring every installation is a seamless balance of technology, sophistication, and performance. From sleek interior roll shades that define a room, to robust exterior solutions like the Rainier Power Screen or automated pergola rooftops, each project is tailored to elevate both style and functionality.
What sets Modern Shade apart is its white-glove approach. Builders, developers, designers, and integrators trust the company as a collaborative partner, knowing every detail will be handled with precision. Clients can immerse themselves in the experience at the interactive Scottsdale showroom, where the latest designs and innovations are showcased in real-world settings—making inspiration tangible.
For custom residences or large-scale developments, Modern Shade doesn’t just cover windows—they unlock possibilities. With unmatched expertise, curated products, and a passion for design innovation, Modern Shade continues to raise the bar in luxury shading, offering clients solutions that enhance privacy, efficiency, and lifestyle.
From consultation to installation, Modern Shade is where technology meets elegance, turning every shade into a statement.
UNLOCK THE STORAGE POTENTIAL IN EVERY SPACE
We’ve all got stuff! And it needs to be organized and stored in an elegant way. Classy Closets, in the Valley since 1983, has grown to be your total solution for storage, working with clients to design their closets, laundry and garage cabinets, media centers, wallbeds, pantries and home offices.
“Our innovative high-quality cabinetry, closets, and other custom storage solutions combine functionality with enduring elegance for every living space,” says Hans Rodriguez of Classy Closets. “We don’t outsource design or installation. Every cabinet, closet, and shelving system is designed, engineered, manufactured, and installed by our experienced team,” he says.
Plus, an unlimited combination of colors and pulls are available.
MAKE YOUR HOME SMARTER
In an era where modern life often pulls us in conflicting directions, what if your home didn’t add to the noise—but instead, quietly, and gracefully simplified everything? Enter Oasis Luxury Smart Homes, a sanctuary where cutting-edge technology meets intuitive design, creating an elevated lifestyle at the literal push of a button.
For more than three decades, Oasis has cultivated a reputation grounded in experience, professionalism, and a commitment to seamless home technology integration. Serving Scottsdale, AZ and Southern California, this one-stop shop for home tech marries electrical work, intelligent design, installation, automation and service—all under one roof.
Imagine stepping into your home and one word— “Goodnight”—lowers the lights, powers off the TV, arms your security system and sends a gentle reminder to your kids. This isn’t a dream—it’s the kind of custom voice control Oasis can bring to life. Whether you favor Josh.ai, Alexa, Google Home, or Siri, their integration specialists tailor your smart home interactions to feel personal, powerful, and effortless.
But voice control is just the beginning. Whether you’re enjoying an in-home cinema, lounging in ambient light, or entertaining outdoors, Oasis weaves every system into one seamless experience.
OUTDOOR LIVING: YOUR PERSONAL RESORT
The line between indoors and out has never been more blurred. With newly designed outdoor spaces—think architectural landscaping, covered lounges, outdoor kitchens, fire features and ambient lighting—your backyard becomes an extension of your home and a stage for effortless entertaining. It’s no surprise that upgraded outdoor living spaces can increase home value, especially in warmer regions like the Valley.
Jake Plocher, owner of Desert Foothills Landscape, knows this better than anyone. His dynamic team develop bespoke outdoor spaces that are built to impress. His team creates an elevated experience from start to finish.
“Managing multiple contractors often leads to delays, miscommunication and unexpected costs. We eliminate the guesswork with an all-in-house team that handles everything—from design and permits to construction and ongoing maintenance. With award-winning designers, expert builders and premium materials, every detail is executed with precision,” says Plocher
“Every great landscape begins with vision and expertise. Since 1990, our team ensures your outdoor space is not just beautiful but functional and sustainable. From concept to installation, we create landscapes that enhance your home’s elegance,” he says.
And in the desert, where outdoor living is one of the greatest joys of living here, why not create the optimal living space…outdoors.
ELEVATE EVERY STEP: THE UNDERFOOT PROMISE OF LUXURIOUS TRANSFORMATION
In a world where the floor beneath our feet often goes unnoticed, Underfoot in Scottsdale, AZ refuses to stay in the background. This distinguished luxury showroom serves not just as a flooring supplier, but as a creative partner in transforming spaces into tactile stories of elegance and comfort.
At Underfoot, “luxury” isn’t a buzzword—it’s a craftsmanship philosophy. Whether your vision leans toward the warm sophistication of plush carpets in bespoke colors and textures, the timeless beauty of exquisite hardwoods and leathers, or the sleek resilience of tile, stone, and mosaic artistry, Underfoot’s collection spans all facets of premium design.
Imagine sinking your toes into a sumptuous carpet woven by master artisans, or walking across wideplank wood that carries warmth and character. For those who prefer an elevated, more refined look—tile and stone selections from classic marble to edgy geometric patterns are available, promising both durability and distinction.
When refurbishing your home, the floors and walls you choose speak volumes. At Underfoot, each product—be it a luxury rug or an artisanal wall surface—is selected not merely for its aesthetic, but for its ability to embody ambition, elegance, and story.
ALL YOUR MOVING NEEDS MET WITH CARE
At Moving Team Six, your move isn’t just another job—their motto rings loud and clear: “Your move is our mission.” Whether you’re relocating across town or across states, they stand ready to deliver with military precision, steadfast reliability, and heartfelt service.
Rooted in Phoenix, AZ, and serving communities including Fargo, ND, Moving Team Six brings over a decade of experience, having completed more than 25,000 moves successfully, this isn’t just a number— it’s 25,000 relationships built, neighborhoods joined, and futures reshaped, all underscoring their mastery of the moving craft.
Accredited with an A+ by the Better Business Bureau and proudly operating since 2011, they’ve established themselves as a trusted fixture in the industry. Honesty, commitment, and a “military mindset” aren’t just buzzwords—they’re values deeply woven into their service DNA.
Whether you’re standing at the doorstep of a new beginning or overseeing a business relocation, Moving Team Six stands ready to take charge of all the logistics so you can focus on what truly matters. Every box packed and unloaded is another testament to their unwavering commitment: making your move less about stress and more about stepping forward— with confidence.
THE NEW WELLNESS STANDARD
In the age of longevity and high-performance living, wellness features are quickly becoming must-haves in luxury homes. Installing a cold plunge and infrared sauna offers a daily opportunity to reset your body, boost circulation, support immunity and reduce inflammation—all from the comfort of home. These amenities, once reserved for elite spas, are now seen as integral parts of luxury living.
“We empower individuals to unlock their wellness potential and experience elevated energy, faster recovery, and a sharper mind. Every ReGen product is crafted with precision and care. We believe in exceeding expectations in both durability and performance, ensuring our customers experience only the best.” Adam Smith.
In the world of modern luxury, it’s not just about square footage—it’s about how that space serves you. Whether you’re building your dream home or reimagining the one you’re in, these strategic upgrades do more than make your home beautiful— they make it exceptional
Because luxury isn’t just how a home looks. It’s how a home lives
STRATEGIC TIPS
Hire a Team
Work with a builder who is experienced in renovation. Build your team with an expert architect, interior designer and landscape designer.
Know Your True Budget
Hire a builder you trust and be transparent about what you are willing to spend. A good builder will advocate on your behalf for the best pricing possible and suggest ways to use your money wisely because homeowners are often surprised that what they want costs more than they expect.
Move Out?
Single-phase remodels offer faster completion, fewer disruptions and greater downstream value. If you can do it, leave the premises to the pros. “There’s always more dust and disruption than you anticipate. And it usually takes a bit longer than the homeowner expects.” Scott West, West Development.
While We’re At It…
Scott West, West Construction, asks his clients to express all their desires and needs up front. Looking at a demolished wall and then saying, “while we’re at it” is going to create delays, added expense and scheduling chaos.
Future Proof
So long as the walls are open, this is a good time to address anything that goes in the walls such as the refrigeration for your wine cellar, wiring for improved internet speed, security, smart home features, lighting, outlets and more…Think it through at the very beginning.
Curb Appeal is Critical
First impressions are everything. Don’t miss the opportunity to improve the view from the street.
Patience is a Virtue
More times than not, there will be some surprise in a renovation that impacts the time frame. Allow for this up front and you’ll avoid the frustration later.
RENOVATION ROADMAP
1
VISION & ARCHITECTURAL STRATEGY
• Begin with an interview process: review portfolios, discuss your design vision and functional goals.
• Prioritize firms experienced in Paradise Valley’s climate and style. Years of experience matter.
KEY FOCUS AREAS
3
BUDGET & TIMELINE GUIDANCE
• Highend kitchen/bath remodels: $100k–400k+ /$50k–200k respectively.
• Whole-house modernization: often $500k–2M+ depending on size and scope.
• Full renovation timelines: 6 to 18+ months depending on permits, scope and site logistics.
4
EFFICIENT EXECUTION STRATEGY
• Plan single-phase renovations to maintain design continuity and faster completion.
• Implement upgrades like smart-home systems, energy-efficient windows, and landscaping early to capture cost savings over time.
5
2
• Modern Living Flows – Indooroutdoor integration, open-plan kitchen layouts, upgraded bath design.
• Technology – Lighting, smart home design, automation, internet access.
• Sustainable Upgrades – LEED, net-zero, solar-ready, highperformance windows/HVAC.
• Outdoor Environments – Desert landscaping, pools, kitchens, fire features, privacy design.
COLLABORATION & COMMUNICATION
• Build a team and design a regular communication schedule.
• Advise your team of significant travel where you’ll be out of touch.
• Prioritize firms that have deep subcontractor relationships.
NEXT STEPS
LET’S GET STARTED!
So, where do we begin…let’s start here.
1. Interview Your Team
Explore design compatibility and past project results.
Tour one of their recently completed renovations in PV.
Ask for references.
2. Request Proposals
Ask each for a high-level concept estimate (scope + cost + timeline).
Evaluate on design vision, ROI potential, quality of materials, communication style, schedule transparency and budget alignment.
3. Define Goals & Timeline
Set parameters on scope and timeframe.
What’s working now? What’s not?
Determine responsibilities and decision timelines.
4. Formalize Contracts
Hire your team. Finalize scope and payment plan tied to deliverables, inspections and final walkthrough.
Renovating a Paradise Valley luxury home is not just aesthetic; it’s strategic. With a potential high ROI on projects, faster sales, higher appraisals and enduring lifestyle and sustainability benefits, a thoughtfully executed renovation transforms a high-value property into a top-tier, market-leading asset.
In today’s robust PV market, now is the time to unlock even greater equity and position your home for success.
OVERALL VISION + STYLE
WHOLE-HOUSE RENO DESIGN DECISION CHECKLIST BATHROOM DESIGN
Define design style (modern, transitional, Mediterranean, organic, etc.)
Choose color palette (neutrals, contrast tones, accent colors).
Establish desired flow + function (open concept, privacy zones, entertainment areas). What’s working? What’s not working? What do we want that we don’t have now? What can be better? What can be eliminated?
Identify inspiration sources (mood boards, saved images, tear outs, past projects).
INTERIOR FINISHES
Wall treatments (paint, wallpaper, Venetian plaster).
Interior doors (style, hardware).
Window coverings (automated, blackout, sheers).
Cabinet hardware (knobs, pulls, finish).
Decorative elements (beams, panels, ceiling accents).
(PRIMARY + SECONDARY)
Vanity style + finishes.
Countertops + sinks.
Plumbing fixtures (style, finish, smart features?)
Shower design (tile, glass, hardware, bench).
Tub selection (freestanding, built-in, material).
Lighting (mirror, overhead, ambient).
Storage solutions. Toilet style + placement.
KITCHEN DESIGN
Cabinet layout, style and finish.
ARCHITECTURAL ELEMENTS
Wall removal/additions (load-bearing or cosmetic changes).
Ceiling heights + treatments (coffered, beams, tray, vaulted).
Window upgrades (style, size, placement, energy efficiency).
Door upgrades (interior, exterior, sliders, pivot doors).
Flooring throughout (material, pattern, transitions).
Baseboards, trim, and molding styles.
Staircase design (railings, risers, treads, materials).
Countertops (material, thickness, edge style).
Backsplash (tile, slab, pattern).
Appliances (brands, finishes, panel-ready?)
Sink + faucet (placement, style, finish).
Island design (seating, storage, secondary sink?)
Pantry configuration (walk-in, cabinet style).
Butler’s pantry?
Lighting (recessed, pendants, under-cabinet).
LIVING & DINING SPACES
Fireplace design (material, size, surround, insert vs. wood).
Built-in shelving or cabinetry.
Ceiling details (wood, beams, lighting).
Statement lighting (chandeliers, sconces).
Smart home integration (audio/visual, shades, lighting).
BEDROOMS
Closet design (built-in systems, walk-ins, custom cabinetry).
Wall treatments (paneling, wallpaper, paint).
Drapery or shading automation.
Lighting (overhead, sconces, bedside).
Flooring (carpet, hardwood, radiant heat?)
Coffee bar and/or other appliances.
AV.
HOME OFFICE / FLEX SPACES
Built-in desks or shelving.
Privacy + soundproofing.
Connectivity + technology needs.
Lighting + Zoom-ready backdrops.
LAUNDRY & MUDROOM
Washer/dryer configuration.
Cabinetry + storage.
Countertops + sinks.
Flooring + durability.
Pet wash station?
Wrapping/Craft area?
OUTDOOR LIVING
Landscape design + hardscape.
Outdoor kitchen or bar.
Pool + spa design.
Fireplace/firepit.
Shade structures (ramadas, pergolas).
Lighting + irrigation.
Outdoor sound + entertainment.
Tennis, pickleball, basketball courts.
HVAC + MECHANICAL
System upgrades or replacements.
Vent placement + design.
Thermostat locations + smart controls.
Whole-home air purification?
Radiant heating/cooling or solar integration.
Sustainability + Energy Efficiency
Windows + doors (energy rating, solar gain).
Solar panels or battery storage.
Insulation upgrades.
Water-efficient fixtures.
LED lighting plan.
Smart thermostats + zones.
LIGHTING & ELECTRICAL
Lighting plan (layers: ambient, task, accent).
Switch layout + smart lighting systems.
Power outlet placement (vanities, island, charging stations).
Smart home system integration.
Circadian rhythm lighting automation.
Security system + camera locations.
WELLNESS
Workout room, workout equipment.
Infrared sauna, cold plunge, grounding mats, salt room, showers.
Yoga space.
Juice bar.
AV needs.
Water purification.
West Construction
CONTACT Scott West
EMAIL scott@westconstructionaz.com
PHONE (480) 451-4300
ADDRESS 7755 E. Evans Rd., Suite 600, Scottsdale, AZ 85260
Candelaria Design Associates
CONTACT Mark Candelaria
EMAIL mark@candelariadesign.com
PHONE (602) 604-2001
ADDRESS 6900 E. Camelback Rd., #400, Scottsdale, AZ 85251
Stephanie Larsen Interior Design
CONTACT Stephanie Larsen
EMAIL stephanie@ stephanielarseninteriors.com
PHONE (928) 282-2389
ADDRESS Scottsdale: Marshall Way (coming soon!) + Sedona: 80 Soldiers Pass Rd., Suite B, Sedona, AZ 86336
Desert Foothills Landscaping
CONTACT Jake Plocher
EMAIL jplocher@dflaz.com
PHONE (480) 488-0128
ADDRESS 36815 N. Cave Creek Rd., Cave Creek, AZ 85331
Innovative Wine Cellar Designs
CONTACT Sandy Horwitz
EMAIL sandy@winecellardesigns.biz
PHONE (480) 538-1288
ADDRESS 8340 E. Raintree Dr., Suite B9, Scottsdale, AZ 85260
Cabinets by C & F
CONTACT Dennis & Cas White
EMAIL cab2015@cabinetsbycandf.com
PHONE (480) 990-1012
ADDRESS 7001 N. Scottsdale Rd., Suite A-107, Scottsdale, AZ 85253
Cactus Stone & Tile
CONTACT Kirk Butler
EMAIL kmboffice@aol.com
PHONE (602) 275-6400
ADDRESS 401 S. 50th St., Phoenix, AZ 85034
Monogram Luxury Appliances
CONTACT Rich Price
EMAIL rich.price@geappliances.com
PHONE (480) 261-1187
LOCATION Spencer’s Appliances: 11 Valley Locations
Underfoot Flooring
CONTACT Jeff Kramer
EMAIL jeff@underfootaz.com
PHONE (480) 222-1120
ADDRESS 7850 E. Evans Rd., #101, Scottsdale, AZ 85260
Modern Shade
CONTACT Eric Auffant
EMAIL eric@modernshade.net
PHONE (480) 665-9108
ADDRESS 17255 82nd St., #115, Scottsdale, AZ 85255
ReGen Total Wellness
CONTACT Adam Smith
EMAIL adam@regentotalwellness.com
PHONE (602) 345-0391
ADDRESS By Appointment
PuriFi Labs
CONTACT Tim Bender/Terri Bowen
EMAIL tbowen@purifilabs.com
PHONE Direct: (602) 253-2624, Office: (480) 808-0101
ADDRESS 16447 N. Scottsdale Rd., Scottsdale, AZ 85255
Classy Closets
CONTACT Hans Rodriguez
EMAIL hans.rodriguez @classycompanies.com
PHONE (480) 526-9125
ADDRESS 15507 N. Scottsdale Rd., #105, Scottsdale, AZ 85254
Oasis Luxury Smart Homes
CONTACT Justin Worley
EMAIL justin@oasissmarthomes.com
PHONE (480) 907-7095
ADDRESS 7255 E. Adobe Dr., Suite 115, Scottsdale, AZ 85255
Moving Team Six
CONTACT Justin Lee
EMAIL jtmovingteamsix.com
PHONE (602) 923-0040
The Perfectionists
CONTACT Tim Lee
EMAIL timl@theperfectionists.com
PHONE (602) 493-1233
