IBCoMagazine Issue 4 |2018 - 2019 |

Page 24

THE EVOLUTION OF INSTAGRAM _

‘Sharing is caring’. It could easily be another cheesy Instagram caption, yet it is also exactly what seems to be inspiring society these days. Especially during the summertime the influence of the fourth most-downloaded app ever becomes noticeable when everyone’s timeline gets spammed with slick poses and picture perfect holiday destinations.

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