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FLOWER MARKET HUANGYU CHEN DESIGN PORTFOLIO’16 DESIGNER, EDITOR/ Huangyu Chen COLLECTION/ 2011 - 2015 E-MAIL/hyc.iris.g@gmail.com MOBIL/ +1-313-265-7315 WEB/ huangyuchen.weebly.com Copyright © 2016 Huangyu Chen All rights reserved. Huangyu Chen, Taiwan Taipei


About FLOWER MARKET

Hope you enjoy this portfolio and all the design works inside, just like walking in a flower market, each one of them are unique, interesting and deserve you stop and see.


陳 皇羽

Huangyu Chen

" THE GREATEST REASON OF ALL IS DESIGN." I am Huangyu Chen, a freelance designer. Major in product design with experience in commercial design such as graphic design, packaging design, layout design and UI design. I wish my design could help people create all good things in their life.

huangyuchen.weebly.com +1-313-265-7315 hyc.iris.g@gmail.com

LANGUAGE

SKILL

Chinese English Adobe Indesign/ Adobe Photoshop/ Adobe Illustrator Autodesk Alias/ Autodesk Showcase/ Keyshot/ Sony Vegas


EDUCATION

2015/9College for Creative Studies -Department of Product Design (Exchanging Student by MOE Scholarship Program) 2014/9National Taiwan University of Science and Technology (Taiwan Tech) -Department of Industrial and Commercial Design (Master) 2010/9-2014/6 National Taipei University of Technology (Taipei Tech) -Department of Industrial Design Product Design Major (Bachelor) 2007/9-2010/6 National Taichung Industrial High School

DESIGN EXPERIENCE

2015 MOE Scholarship Program Ur ART Student Designer uDesign from ZERO to INFINITY Exhibition Participate 2014

Taiwan Designers’ Week ‘14 Exhibition Participate Yilan Heyi Exhibition Exhibition Participate Dayeh Vintage Co. Packaging Design Everyday Object (www.everydayobject.us) Summer Intern MOE Scholarship Program Workshop Thinking Through Making Workshop

2013 XD automotive & industrial design inc. Summer Intern ADA International Student Design Workshop

AWARD

2015 K-DESIGN AWARD WINNER udn Design Award SILVER MEDAL AWARD 2014 CIT(Creativity In Taichung) Award SILVER MEDAL AWARD 2013

IDEA Award FINALIST Taiwan Young Disigners' Award- Product Design HONORABLE MENTION 10th YSED Award- Industrial Design MERIT AWARD Taipei Tech 101-2 Industrial Design Week SILVER MEDAL AWARD Taipei Tech 101-1 Industrial Design Week GOLD MEDAL AWARD


PRODUCT DESIGN PART 1 PART 2

COMMERCIAL DESIGN VISUAL IDENTITY PACKAGING DESIGN

SKETCH

09 11 31

41 42 46

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PRODUCT DESIGN


PART 1

In PART 1, there are projects which are more complete.

For instance, project here includes inspiration and the process how it be made etc. In this part, it contains a lifesaving design, some houseware products and a public design.


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Type-Personal Work Date-2013 Award-IDEA Award_Finalist Sichuan Taiwan Industrial Design Awards_Future Star Award Taiwan Young Disigners' Award- Product Design_Honorable Mention


FLOWER MARKET 13

LIFE GUIDE Lifesaver

Materials-Aluminum, Rubber, LED, Carbon Dioxide Cylinders, Plastic Size-297X100X85(mm) After inflating- 430X430X85(mm)


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PROBLEM In the event of a shipwreck, or capsized boat, there is a very short window of time to escape. As water enters the boat, power is disrupted making it very difficult to find your way to the nearest emergency exit, often resulting in death. Life Guide has provided an escape system, to increase the possibility of surviving.


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PRODUCT DESIGN 17


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DESCIGN DISCRIPTION :

LIFE GUIDE

Life Guide is a quarter-circle shaped device that has the ability to be attached to three other devices to form a full circle. It can also be stored on the vessel wall as an alternate light source. In the event of an emergency, red LED lights will flash to warn passengers and facilitate locating the device. Passengers can use the Life Guide as a flashlight. A green laser will project an arrow onto the floor, pointing in the direction of the nearest exit. RFID signals connect each device to the nearest emergency exit. As passengers depart from the vessel, they can pull a ring on the top that will inflate a flotation device.


PRODUCT DESIGN 19


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PRODUCT DESIGN 21


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Type-Personal Work Date-2014 Exhibition-Taiwan Designers’ Week ‘14 Yilan Heyi Exhibition of Cultural and Creative Industry


FLOWER MARKET 23

BE YOURS Vase

Materials-Thermoplastic Material, Aluminum, silicone Size-13x13x15(cm)


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DESCIGN DISCRIPTION :

BE YOURS

“Industrial products can be prnowthat when I noticed. There must be some times that you bought flowers home, but you cannotfind suitable vase for them. This one is too high, that one is too complex,and another one is too flat. This set of vase design use the characteristic of the special material. It melts in high temperature and becomes hard when it getting cold. Users can reshape it and make unique form again and again, this product provides the opportunity for them to create their own vase that matches their flowers.


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PROCESS >Put Be Yours into hot water around 40째C-50째C then it will melt into a soft touch. >Reshape Be Yours and it will become hard when the temperature goes down. >Get the ordinary form by put Be Yours into hot water again.


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PART 2

In PART 2, there are projects which are simpler.

It explain works in a clear way. In this part, it presents two light design and some projects about solving problems I identify in daily life.


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360 Sound Kit

Electrical Tag & Earbuds

360 Sound Kit is a series of design including a electrical tag, three different style earbuds and a conference call projector. The tag able to switch and connect between Bluetooth earbuds and conference call projector. A product for people who need to be stylish and need keep in communicate anywhere. This series of product is design for those people who often be on the phone while move from a place to another. For example, office to press conference, travel to another city.

Type-Personal Work Date-2015 Materials-Aluminum, Rubber, LED, Plastic


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FLEXIBLE WARE Houseware

Type-Team Work_Codesigner-Shih Ting Huang, Wen Hsing Luo Date-2015 Award- udn Design Award Silver Medal Award Exhibition-uDesign from ZERO to INFINITY Materials-Spring Steel, Bamboo , Led, Glass Size-Fruit Bowl 35X35X30(cm) Vase/ Candelabrum 8X8X25(cm) Lamp 20X20X40(cm)


PRODUCT DESIGN 35

The Flexible Ware combines the unique characteristic of spring steel and the technique of bamboo weaving from Taiwan. We want people to create communication with our product and enjoy the movement that comes from it. We choose these two materials for two reasons. The first reason is that both of them have the same features, flexibility and durability. And the second reason is that we try to bring together the modern style and material with the traditional aesthetics of bamboo weaving. This set of design includes three parts. The first part is a fruit bowl that changes its form based on the weight of the fruit it contains. The second part is a lamp that is able to make changes of brightness by adjusting the ring in the middle of it by users. And the last part is vase and candelabrum, which would be, transformed the shape by the weight of water/wax it includes.


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20째 NEEDLE Daily necessities

The 20째 Needle ends the frustration of trying to pick up traditional needles from flat surfaces. Because the 20째 Needle is bent on one end, it totally removes frustration and saves time.

Type-Team Work_Codesigner-Shih Ting Huang Date-2012 Award-Uneec Applied Design Award_Bronze Medal Award


PRODUCT DESIGN 37

Traditional Needle It’s hard to pick up!

20˚ Needle Pick up easily!

Materials-Stainless Steel Size-40X1X1(mm)


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MIRROR CONTACT LENSES Daily necessities

Mirror Contact Lenses makes wearing lenses much easier. Coating the correct side with sunglass technology, you can now easily distinguish which side is the correct side for insertion. Traditional contact lenses are difficult to determine which side is correct before you wear them. Because the light reflects the incorrect side, like a mirror.

Type-Team Work_Codesigner-Shih Ting Huang Date-2014 Award-CIT(Creativity In Taichung) Award_Silver Medal Award


PRODUCT DESIGN 39

The Mirror Contact Lenses uses the same technology as a one-way mirror. It's a reflective optical coating (called a mirror coating or flash coating) on the middle of the lenses to make them appear like small mirrors. This technology is also used in sunglass.


COMMERCIAL DESIGN


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XIAMI

Music 路 Share 路 High Quality

Client-XIAMI_Unpublished Date-2014 XIAMI.COM is the most popular music website in China which provide high-quality music, p e rs o n a l i ze d re c o m m e n d a t i o n a n d P 2 P download services.

Logo

Color #FF7500

X

SAFE AREA

Application Icon/ Application

Collections Of Rejected


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Bremen Bros.

Diversify 路 Together 路 Professional

Client-Bremen Bros._Unpublished Date-2012 B r e m e n B r o s . i s a n i n t e g ra t e d m a r ke t i n g company. To provide diversified services, the company constituted by members of different fields: advertising and marketing, software engineering, industrial and commercial design, food and beverage management.

Logo

Color PANTONE 254 PANTONE 485 PANTONE Proc. Yellow


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TJNEM Lounge Bar Passion 路 Happy 路 Enjoy

Logo

Client-Unpublished Date-2012


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Taipei Tech 100 Anniversary Communicate 路 Innovation 路 Vitality

Logo

Client-Taipei Tech_Unpublished Date-2011


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Client-Unpublished Date-2014


FLOWER MARKET 47

Treasures of Ocean- Ishigaki Salt Clean 路 Natural 路 Precious

The island Ishigaki is located in the south and surrounded by warm water, I want to show that how clear and pure the ocean is through the shape of salt crystal. And it is also symbolized that these treasures with good taste come from sparkling ocean. The salt of Ishigaki exactly is the The Heart of The Ocean shining in the sea. The acrylic bottle is dyed to has blue and red-purple color to show that the island surrounded by seawater and coral, when each time people use it they feel like go back to Ishigaki Island, back to the time enjoy the sunlight and unforgettable scenery in Ishigaki Island.


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Natural sea salt made from 100% sea water directly from the local coral reefs. Sea water is reduced over heat for three days and then some is baked and some sun-dried depending on the product itself. The salt made from Ishigaki Island's sea water is a mild-flavored salt as it contains a high percentage of calcium compared to other salts due to the high mineral content from surrounding mountains and coral reefs.


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Client-Mosoliton Date-2013


FLOWER MARKET 51

Mosoliton

Ocean 路 Pure 路 Flow

Redesign the packaging of skin care products for Mosoliton.


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Color

Reference


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Client-Unpublished Date-2014


FLOWER MARKET 55

Mianmain's Accuracy Simple 路 Elegant 路 Delicious

Mianmain's Accuracy is a new packaging design of pasta. It helps people to measure how much pasta they would need for one meal per person. There are many products like spaghetti measure to help user measure how much spaghetti they need, but how about macaroni, fusilli, farfalle and tortellini? There are less way to let you know how much you would like to have. This set packaging design include a little box inside, it will show how much you would need when you pull out the box.


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COMMERCIAL DESIGN 57


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Client-Toothfilm_Unpublished Date-2013


FLOWER MARKET 59

Oral Perfume and Perio Brush Sponge

Pure 路 Fresh 路 Transparent

This design has been finished during the time when I had the internship in XD Design. It includes the packaging design for oral perfume and the packaging design for Perio Brush Sponge.


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COMMERCIAL DESIGN 61

Oral Perfume

Perio Brush Sponge


SKETCH


RIDGE

Table | 2013

Work Introduction: This is a table design for those people who don’t use bookmark and always turn the book upside down when not reading.

Process of Ideation: Design should base on the user behavior. After observation I notice that there are so many people who would like to take the tabletop as their bookmark, and this is where my design come from.


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SKETCH 67


TREADMILL

Treadmill | 2013

Work Introduction: The treadmill concept design emphasize in bringing the experience of road running, running through forest or running on the street when running on the treadmill.

Process of Ideation: The key words of the style I took is simple, light, and vitality, for the main idea of the treadmill is focus on green energy and real experience. There are two main features of this treadmill, one is that this work will translate the energy of stamp into power, and the other is the excellent experience of road running.


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OTHER WORKS

Concept Sketches for Graduate Project | 2013 Drill, Water Bottle, Lamp| 2015


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OTHER WORKS

Concept Sketches for Graduate Project | 2013


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FLOWER MARKET HUANGYU CHEN PORTFOLIO’15

DESIGNER, EDITOR/ Huangyu Chen COLLECTION/ 2011 - 2015 E-MAIL/hyc.iris.g@gmail.com MOBIL/ +1-313-265-7315 WEB/ huangyuchen.weebly.com Copyright © 2016 Huangyu Chen All rights reserved. Huangyu Chen, Taiwan Taipei Printed in Taiwan

huangyuchen.weebly.com

Huangyu chen portfolio 2015  

Design works from 2011 to 2015, including product design, commercial design, sketch and design workshop experience. Hope you enjoy this po...

Huangyu chen portfolio 2015  

Design works from 2011 to 2015, including product design, commercial design, sketch and design workshop experience. Hope you enjoy this po...

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