4786 Gretchen Lane, Syracuse NY

Page 1

SM
Experience the HUNT ERA Advantage SELLER SELECT MARKETING PLAN

MARKETING CONSULTATION

ANN HOTCHKISS

Licensed Real Estate Salesperson

Direct: 315.952.1868

Email: ann.hotchkiss@huntrealestate.com

Web: annhotchkiss.huntrealestate.com

HUNT Real Estate ERA

7650 Highbridge Road Manlius, NY 13104

Always There For You

At HUNT Real Estate ERA, my goal is to be there for you throughout the entire real estate process, ensuring it is as easy and stress-free as possible. My commitment is to deliver superior customer service backed by the industry’s most sophisticated real estate technology tools and marketing systems. I am dedicated to providing and interpreting accurate, in-depth information on home values and the real estate market. ALWAYS

ANN HOTCHKISS

Always There For You
THERE FOR YOU®

SATISFIED CUSTOMERS

Samantha H.

“She was very helpful in helping us sell our house, she was prompt and constantly helping with every detail. If a complication arose, she would be there to fix it and make sure that we had the best service possible.”

Kramer K.

“Ann Hotchkiss I like working with Ann and enjoyed having her as an agent and will continue to use her.”

Malone J.

"Ann Hotchkiss Ann Hotchkiss was amazing to work with- in touch every step of the way. She really went to bat for me and helped me find the perfect home in my price range, in my desired location. Highly recommended.”

Abbas A.

“Ann Hotchkiss Ann Hotchkiss is a very professional, responsible, and punctual real estate agent.”

Schaffner V.

“Ann Hotchkiss From listing to photos to showing, selling, and closing, Ann got our deal done seamlessly. Over the last 25 years, Ann has helped me to buy and sell three different homes; I highly, highly recommend her. Excellent attention to detail and a personable and warm approach to the whole experience, start to finish.”

Texler J.

“Ann Hotchkiss I was buying a house that Ann had listed. She worked with both parties and did the best deal for all of us. I would use her when/if I ever sell.”

Always There For You
4786 Gretchen Lane, Syracuse, NY, 13215

SIX STEPS TO SUCCESS

ONE Understanding your goals

TWO Preparing your property for sale

THREE Implementing your Seller Select marketing plan

FOUR Determining the pricing strategy

FIVE Creating a seamless experience

SIX Expert negotiation & transaction management

Always There For You

STEP ONE UNDERSTANDING YOUR GOALS

• Why have you decided to sell?

• Are you looking to buy another property?

• When would you like to close?

• What are your expectations?

Always There For You

STEP TWO PREPARING YOUR PROPERTY FOR SALE

You only get one chance to make a first impression.

You want your home to sell quickly and for the highest amount possible. Utilizing our Setting the Stage preparation guide will ensure your home is presented at its best. It details how to:

• Enhance your curb appeal

• Unclutter and organize your interior

• Direct attention to your property’s best features

• Design a flow for showings

Home Warranty

To attract more buyers, consider offering an American Home Shield Home Warranty to assure them that the home is covered for the first year of ownership.

Always There For You

STEP THREE IMPLEMENTING YOUR SELLER SELECT MARKETING STRATEGY

Enhanced Web Presence

Comprehensive Just Listed Campaign

Targeted Open House Promotions

Professional & Prompt Lead Handling

HUNT Hotline Lead Capture System

Powered by ShowingTime

Strategic Partnerships

HUNT Distinctive Properties

Always There For You

Step THREE continued

ENHANCED WEB PRESENCE

Featured presentation on HUNTrealestate.com your Sales Professional’s website, the local MLS website and exposure on the most highly-trafficked real estate search engines, including:

• Zillow

• Trulia

• Realtor.com

• Homes.com

Always There For You

Step THREE continued

ONLINE MARKETING

A complete online marketing campaign for your property, powered by the HUNT Digital Listing Center:

• Property Website

• Single & Double-Sided Property Flyers

• Property Brochures

• Email Blast Postcard

• Printed Postcard

• Virtual Tour

• YouTube Video

Always There For You

Step THREE continued

COMPREHENSIVE JUST LISTED CAMPAIGN

The moment your home is listed, your marketing campaign begins with targeted digital advertising:

• Display ads on Facebook and across hundreds of websites

• Geo-targeted to be seen by local prospects

• Behaviorally targeted to specifically reach real estate intenders

• Daily reporting shows how many people are viewing your property

Always There For You

Step THREE continued

TARGETED OPEN HOUSE PROMOTIONS

Your Open House will be supported with a dynamic marketing campaign that includes:

• Open House listing on Zillow, Trulia & Realtor.com

• Property Flyers

• Email Blast Postcard

• Facebook Posts

• HUNT Signage

Always There For You
Always There For You

Step THREE continued

PROSHOW POWERED BY SHOWING TIME

Staffed by live operators seven days per week, ProShow is the most effective system for showing your home.

• Tracks and catalogs all of your home’s showing appointments

• Collects agent and buyer feedback after they view your home

• Identifies buyers already in the market looking at similar properties

• Arranges your showing preferences to accommodate your schedule

Step THREE continued

STRATEGIC PARTNERSHIPS

ERA Real Estate:

• HUNT is the #1 largest ERA affiliate in the nation

• Expanded Marketing Reach:

35 Countries Worldwide

2,286 Offices Worldwide

36,109 Sales Professionals Worldwide

23,129 International Sales Professional

Always There For You

Step THREE continued

STRATEGIC PROGRAMS

Your Home Sold...

There is no stronger commitment in real estate and it is only available from HUNT Real Estate ERA.

ERA Sellers Security Plan

“We Will Sell Your House, or ERA Will Buy It!” innovative program gives you the assurance that your home will sell within a six doesn’t, ERA will buy it from you.

*Costs, conditions and limitations apply.

1. Understand Local Market Conditions

Inventory, Average Days on Market, Price/Square foot

STEP FOUR

THE 4 STEPS OF PRICE STRATEGY

Pricing Right

While you and your HUNT Sales Professional will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you will miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.

2. Compare Properties

Condition, Location, Size, Property Features

3. Determine Window of Opportunity

Price Accurately: The majority of offers are received near the beginning of the listing period

4. Determine Listing Price

Create a pricing strategy that will encourage buyer offers

Always There For You

STEP FIVE CREATING A SEAMLESS EXPERIENCE

Complete Homeownership Services

HUNT Mortgage

Pre-qualification of prospective buyers

Low Rate Guarantee for your next home loan*

Network Title Agency

Title search services

Through our core businesses you can buy, sell, finance, insure and maintain your home all under one roof. *Certain

HUNT Insurance

Complete line of property and casualty policies

HUNT Homeowners Club

Our comprehensive benefits program featuring our exclusive Moving Concierge and access to our preferred home services vendor network

restrictions apply.
HUNT
for details.
Consult
Mortgage
Always There For You

Step FIVE continued

HUNT RELOCATION SERVICES

Your buyer could be coming from around the corner or around the globe. We reach more buyers with information about your property through our award-winning Relocation Department and its affiliation with the CARTUS®, the world’s largest relocation management company.

• Ranked in Top 1% of all relocation brokers nationwide

• Exclusive Principal Broker membership in Cartus

• Moving out of the area? Get complimentary referrals to qualified service providers in your destination market

Always There For You

STEP SIX TRANSACTION MANAGEMENT & NEGOTIATION EXPERTISE

Follow through from listing to sale – and beyond

We will keep you constantly informed on all activity surrounding the marketing of your property.

• Feedback on showings, lead generation, advertising, and pricing conditions

• Detailed reporting on inbound prospect inquires and customer reactions

• Evaluate offers and negotiate best price and terms

• Facilitate inspections

• Coordinate closing date, time, location and contacts

• Monitor buyer financing and home appraisal

• Follow up on details

• Review closing statement

• Close the sale

Always There For You

MANAGING THE TRANSACTION

PRE-SALE

(Consultation & Planning)

• Comparable Market Analysis

• Review Seller Select Marketing Plan

• Property Photos Taken

• Open House Scheduled

• HUNT Yard Sign Installed

FOR SALE

(Execute Marketing Plan)

• Listing Placed on MLS & HUNTrealestate.com

• Distribution to Partner Websites

• Online Marketing Launches

• HUNT Digital Listing Center

• HUNT Hotline

• ProShow Sets Appointments for Brokers & their Buyers

• Continually Monitor & Analyze Marketing Plan

• Review Offers & Negotiate with Buyer

SALE PENDING

(Complete Settlement Process)

• Get Approvals from Attorney

• Deposit Buyer’s Earnest Money

• Title Search with Network Title

• Review Inspections and Disclosures

• Complete Repairs with HUNT Homeowners Club

• Final Inspections with Buyer and Seller

• Remaining Funds Deposit into Escrow

• Record Deed of Title with Network Title

SOLD

o Facebook Boosted Ad & Geo-Targeted Digital Ads

o ePostcards, Custom Property Website

o YouTube Video, Virtual Tour

o Facebook Posts & Property Brochures

o Agent Presents Offers

o Negotiate Offer and Counter Offer

o Reach Final Agreement

Step SIX continued
Always There For You

Step SIX continued

EXPERT NEGOTIATION

Protecting your interests from contract

• Negotiate the sale price and terms with the purchaser and buyer’s agent

• Manage the entire transaction coordination inspections; attorney, mortgage and title services

Always There For You

OUR COMMITMENT

unless we deliver on our mutual goal of selling your home under terms and conditions that are acceptable to you. If at any time we do not live up to what we represent, we will release you from the listing

“Thank you for giving us the opportunity to help you achieve your real estate and homeownership goals.”

Always There For You
HUNT Real Estate ERA reserves the right to change, remove or add to strategy options at any time. HUNT is a registered trademark of HUNT Real Estate Corporation. ©2024 HUNT Real Estate Corp. Revised 4/2024 ANN HOTCHKISS Licensed Real Estate Salesperson Direct: 315.952.1868 Email: ann.hotchkiss@huntrealestate.com Web: annhotchkiss.huntrealestate.com HUNT Real Estate ERA 7650 Highbridge Road Manlius, NY 13104
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.