SELLER SELECT MARKETING PLAN
Experience the HUNT ERA Advantage
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MARKETING CONSULTATION CATHERINE MCDONOUGH Licensed Real Estate Salesperson
Direct: 518-793-0685 Office: 518-798-4400 Email: CatherineMcDonough@HUNTrealestate.com Web: CatherineMcDonough.HUNTealestate.com 333 Glen Street, Suite 103 Glens Falls, NY 12801
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MY PROFESSIONAL EXPERIENCE CATHERINE MCDONOUGH Licensed since 2013, Catherine has seen the real estate industry change and evolve through advances in technology and shifting market conditions. She has enjoyed the growth and challenges brought about by those changes, but has seen firsthand that the desire for knowledgeable, personalized service will never change. That's why service is the core of her business. Catherine offers various professional services for her Sellers, including a staging consultation and a customized staging strategy for every listing. Her staging strategy is specific to each property and local market designed to showcase the property for maximum results. Catherine also values service to her community. She has volunteered on her local board of realtors, Southern Adirondack Realtors, served as President twice, and was recently named Southern Adirondack Realtors 2022 Realtor of the Year. She has volunteered with several local charities, including the local Adopt-a-Family holiday gift drive, as well Habitat for Humanity working on serving local homes.
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SATISFIED CUSTOMERS Debra and Thomas Sylvia
"We are writing on behalf of Catherine McDonough and our very positive experience with her as our listing agent. Cathy was wonderful to work with right from the start. We appreciated her professionalism from the moment we contacted her for the sale of home. She was always available to meet in person or phone and kept us constantly informed with any information pertaining to potential buyers. Cathy is a very motivated individual whom I believe played a key role in the sale of our home within one week of listing it. She was trustworthy, honest and considerate of our needs. She offered support, encouragement and helpful suggestions to navigate us through the stresses of selling a home. I believe her attention to detail and her knowledge of area real estate helped us better market our home. We were extremely happy and highly recommend Catherine McDonough."
Andy Batchelor
"Working with Cathy was a pleasure. She was always there when we needed her. Cathy also handled everything for our daughters when one purchased her first home and the other sold her home. We now consider Cathy a friend. We highly recommend her."
Customer
"Our mom passed away last June, and my 5 siblings and I decided to sell our home. We live in 6 different states, which was bound to make for a complicated situation. Catherine did a tremendous job selling our family home in Lake George, from start to finish. Specifically, she was professional, energetic, friendly, and most of all, highly communicative and responsive to all siblings and people who were part of the process. My family and I are forever grateful to her, especially during such an emotional time in our lives. I would highly recommend listing your home with her when it is time for you to sell. Thank you Catherine!"
Presented to: Merritt and James Duffy
3029 Lake George Way, Putnam Station, NY 12861
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SIX STEPS TO SUCCESS ONE
Understanding your goals
TWO
Preparing your property for sale
THREE
Implementing your Seller Select marketing plan
FOUR
Determining the pricing strategy
FIVE
Creating a seamless experience
SIX
Expert negotiation & transaction management
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STEP ONE UNDERSTANDING YOUR GOALS • Why have you decided to sell? • Are you looking to buy another property? • When would you like to close? • What are your expectations?
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STEP TWO PREPARING YOUR PROPERTY FOR SALE
You want your home to sell quickly and for the highest amount possible. Utilizing our Setting the Stage preparation guide will ensure your home is presented at its best. It details how to:
• • • •
Enhance your curb appeal Unclutter and organize your interior Direct attention to your property’s best features Design a flow for showings
You only get one chance to make a first impression.
Home Warranty
To attract more buyers, consider offering an American Home Shield Home Warranty to assure them that the home is covered for the first year of ownership.
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STEP THREE IMPLEMENTING YOUR SELLER SELECT MARKETING STRATEGY • Enhanced Web Presence • Comprehensive Just Listed Campaign • Targeted Open House Promotions • Professional & Prompt Lead Handling • HUNT Hotline Lead Capture System • ProShowSM Powered by ShowingTime • Strategic Partnerships • HUNT Distinctive Properties
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Step THREE continued
ENHANCED WEB PRESENCE Featured presentation on HUNTrealestate.com, your Sales Professional’s website, the local MLS website and exposure on the most highly-trafficked real estate search engines, including: • Zillow • Trulia • Realtor.com • Homes.com • LuxuryRealEstate.com*
*HUNT Distinctive Properties Only.
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Step THREE continued
ONLINE MARKETING A complete online marketing campaign for your property, powered by the HUNT Digital Listing Center:
• Property Website • Single & Double-Sided Property Flyers • Property Brochures • Email Blast Postcard • Printed Postcard • Virtual Tour • YouTube Video
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ONLINE MARKETING ERADistinctiveProperties.com Our website exclusively features listings from the Distinctive Properties portfolio, designed with our signature elegant look, beautiful imagery throughout, as well as search functions designed to drive engagement and traffic. In addition to location-based searches, affluent homebuyers have the opportunity to search for properties based on their lifestyle desires. This means your listing will show up to the right audience based on their more niche searches.
To qualify for ERA Distinctive Properties the listing price MUST be in the top 10% of the MLS data for that market. The market is defined by each zip code, and changes depending on location.
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COMPREHENSIVE JUST LISTED CAMPAIGN The moment your home is listed, your marketing campaign begins with targeted digital advertising:
• Display ads on Facebook and across hundreds of websites • Geo-targeted to be seen by local prospects • Behaviorally targeted to specifically reach real estate intenders • Daily reporting shows how many people are viewing your property
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TARGETED OPEN HOUSE PROMOTIONS Your Open House will be supported with a dynamic marketing campaign that includes:
• Open House listing on Zillow, Trulia & Realtor.com • Property Flyers • Email Blast Postcard • Facebook Posts • HUNT Signage
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HUNT Customer Service:
• Professional and prompt response to all internet, voice and text inquiries on your property • Digital lead management system instantly routes prospective buyers directly to your HUNT Sales Professional
HUNT Hotline – Our Exclusive Lead Capture System:
• 24/7/365 information on your home via voice, text or mobile • Captures interested buyers in front of your property • One region-wide phone number for all HUNT ERA listings
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PROSHOW POWERED BY SHOWING TIME Staffed by live operators seven days per week, ProShow is the most effective system for showing your home. • Tracks and catalogs all of your home’s showing appointments • Collects agent and buyer feedback after they view your home • Identifies buyers already in the market looking at similar properties • Arranges your showing preferences to accommodate your schedule
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STRATEGIC PARTNERSHIPS ERA Real Estate:
• HUNT is the #1 largest ERA affiliate in the nation • Expanded Marketing Reach:
35
Countries
Worldwide
2,286
Offices
Worldwide
36,109 23,129
Sales Professionals
Worldwide
International
Sales Professional
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•
Argentina
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Italy
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Qatar
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Australia
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Japan
•
Romania
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Austria
•
Laos
•
Russia Senegal
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Belgium
•
Latvia
•
Serbia
•
Bulgaria
•
Liechtenstein
•
Singapore
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Cambodia
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Luxembourg
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Slovakia
•
Canada
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Macau
•
South Africa
•
Chile
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Malaysia
•
Spain
•
China
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Mauritius
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Sweden
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Colombia
•
Mexico
•
Switzerland
•
Czechia
•
Morocco
•
Thailand
As part of the ERA Distinctive Properties
•
Denmark
•
Myanmar
•
Tunisia
portfolio, your listing will receive exposure
•
Estonia
•
Netherlands
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United Arab Emirates
•
France
•
New Caledonia
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United Kingdom
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French Polynesia
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New Zealand
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United States
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Germany
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Papua New Guinea
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Uruguay
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Greece
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Peri
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Venezuela
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Hong Kong
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Philippines
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Vietnam
•
India
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Poland
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Indonesia
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Portugal
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WORLDWIDE EXPOSURE Reaching foreign buyers on the biggest international network.
within a premium network of nearly 100 sites in over 60 countries.
STRATEGIC PROGRAMS Your Home Sold... Guaranteed! There is no stronger commitment in real estate and it is only available from HUNT Real Estate ERA. ERA Sellers Security Plan® “We Will Sell Your House, or ERA Will Buy It!”®* This innovative program gives you the assurance that your home will sell within a six-month listing period. If it doesn’t, ERA will buy it from you.
*Costs, conditions and limitations apply.
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DISTINCTIVE PROPERTIES The HUNT Distinctive Properties marketing has been crafted to stand out from traditional marketing. Sophisticated, bright, and elegant; the designs speak to the nature of luxury, while letting your home shine through.
• Gold HUNT Distinctive Property yard sign • Professional photography • Listing on LuxuryRealEstate.com – The Internet’s #1 search site for luxury homes
• Property ad in HUNT Distinctive Properties eMagazine • High-end property brochures • Exposure on HUNT social media channels
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TOP-TIER EXPOSURE
*
Premier Network Your home will also reach high net worth homebuyers on sites such as WSJ.com, RobbReport.com and JamesEdition.com.
*Additional fee may apply. Subject to agreement between homeowner & listing agent.
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SOPHISTICATED SOCIAL Powerful Automation As a Distinctive Properties listing, your home will automatically receive a video microsite, a listing detail page, and a custom YouTube® video to be shared across a variety social media platforms to target potential homebuyers.
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Step THREE continued
LUXE CORNER
by ERA Distinctive PropertiesSM
Award-winning Digital Magazine Our digital magazine showcases luxury listings from the ERA Distinctive Properties portfolio throughout the nation. The magazine is published bi-annually on ERADistinctiveProperties.com and features editorial content about luxury trends, community spotlights, interior design and high-end lifestyle topics.
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LUXURY ADVERTISING Your property could receive additional exposure in premium publications and websites that target affluent buyers.
*Additional fee may apply. Subject to agreement between homeowner & listing agent.
*
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1. Understand Local Market Conditions
STEP FOUR THE 4 STEPS OF PRICE STRATEGY
Inventory, Average Days on Market, Price/Square foot
2. Compare Properties Condition, Location, Size, Property Features
Pricing Right While you and your HUNT Sales Professional will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you will miss out on potential buyers. Pricing your property at fair
3. Determine Window of Opportunity Price Accurately: The majority of offers are received near the beginning of the listing period
market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in
4. Determine Listing Price
showings and offers.
Create a pricing strategy that will encourage buyer offers
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STEP FIVE CREATING A SEAMLESS EXPERIENCE Complete Homeownership Services Through our core businesses you can buy, sell, finance, insure and maintain your home all under one roof.
HUNT Mortgage
HUNT Insurance
Pre-qualification of prospective buyers Low Rate Guarantee for your next home loan*
Complete line of property and casualty policies
Network Title Agency
HUNT Homeowners Club
Title search services
Our comprehensive benefits program featuring our exclusive Moving Concierge and access to our preferred home services vendor network
*Certain restrictions apply. Consult HUNT Mortgage for details.
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HUNT RELOCATION SERVICES Your buyer could be coming from around the corner or around the globe. We reach more buyers with information about your property through our award-winning Relocation Department and its affiliation with the CARTUS®, the world’s largest relocation management company.
• Ranked in Top 1% of all relocation brokers nationwide • Exclusive Principal Broker membership in Cartus • Moving out of the area? Get complimentary referrals to qualified service providers in your destination market
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STEP SIX TRANSACTION MANAGEMENT & NEGOTIATION EXPERTISE
Follow through from listing to sale – and beyond We will keep you constantly informed on all activity surrounding the marketing of your property.
• Feedback on showings, lead generation, advertising, and pricing conditions
• Detailed reporting on inbound prospect inquires and customer • • • • • • •
reactions Evaluate offers and negotiate best price and terms Facilitate inspections Coordinate closing date, time, location and contacts Monitor buyer financing and home appraisal Follow up on details Review closing statement Close the sale
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MANAGING THE TRANSACTION FOR SALE
PRE-SALE
(Execute Marketing Plan)
(Consultation & Planning) • • • • •
Comparable Market Analysis Review Seller Select Marketing Plan Property Photos Taken Open House Scheduled HUNT Yard Sign Installed
• • • • • • • •
Listing Placed on MLS & HUNTrealestate.com Distribution to Partner Websites Online Marketing Launches HUNT Digital Listing Center HUNT Hotline ProShow Sets Appointments for Brokers & their Buyers Continually Monitor & Analyze Marketing Plan Review Offers & Negotiate with Buyer
o o o o
o o o
SALE PENDING
(Complete Settlement Process) • • • • • • • •
Get Approvals from Attorney Deposit Buyer’s Earnest Money Title Search with Network Title Review Inspections and Disclosures Complete Repairs with HUNT Homeowners Club Final Inspections with Buyer and Seller Remaining Funds Deposit into Escrow Record Deed of Title with Network Title
SOLD
Facebook Boosted Ad & Geo-Targeted Digital Ads ePostcards, Custom Property Website YouTube Video, Virtual Tour Facebook Posts & Property Brochures Agent Presents Offers Negotiate Offer and Counter Offer Reach Final Agreement
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EXPERT NEGOTIATION Protecting your interests from contract-to-closing • Negotiate the sale price and terms with the purchaser and buyer’s agent
• Manage the entire transaction –
coordination inspections; attorney, mortgage and title services
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Step SIX continued
OUR COMMITMENT TO YOU 100% Risk-Free Guarantee You pay nothing unless we deliver on our mutual goal of selling your home under terms and conditions that are acceptable to you. If at any time we do not live up to what we represent, we will release you from the listing agreement without question. “Thank you for giving us the opportunity to help you achieve your real estate and homeownership goals.”
Peter F. Hunt Chairman & CEO / HUNT Real Estate Corporation
SELLER SELECT
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MARKETING PLAN Facebook: Facebook.com/HUNTRealEstate Blog: HUNTSince1911.com YouTube: Youtube.com/huntrealestate Instagram: Instagram.com/huntrealestate Twitter: @HUNT_ERA
HUNTrealestate.com 855-400-4868
Real Estate Mortgage Insurance Title
To qualify for HUNT Distinctive Properties the listing price MUST be a minimum of $600,000. HUNT Real Estate ERA reserves the right to change, remove or add to strategy options at any time. HUNT is a registered trademark of HUNT Real Estate Corporation. ©2023 HUNT Real Estate Corp. Revised 8/2023