Sample HUNT Distinctive Properties Marketing Presentation

SELLER SELECT MARKETING PLAN

Experience the HUNT ERA Advantage

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MARKETING CONSULTATION LISA ANDERSON Licensed Real Estate Salesperson

Direct: 716-123-1234 Office: 716.633-0300 Email: Lisa.Anderson@HUNTrealestate.com Web: LisaAnderson.HUNTealestate.com 5570 Main Street Williamsville, NY 14221

Always There For You

MY PROFESSIONAL EXPERIENCE LISA ANDERSON Licensed since 1999, Lisa has seen the real estate industry change and evolve through advances in technology and shifting market conditions. She has enjoyed the growth and challenges brought about by those changes but has seen firsthand that the desire for knowledgeable, personalized service will never change. That's why service is the core of her business.

Lisa offers various professional services for her Sellers, including a staging consultation and a customized staging strategy for every listing. Her staging strategy is specific to each property and local market designed to showcase the property for maximum results.

Lisa also values service to her community. She volunteers on several boards and commissions for the City of Glendale, the Glendale Chamber of Commerce, the Arizona Association of Realtors, other local Glendale non-profit organizations, and authors a local Real Estate Market Update published monthly in the Glendale Star and Peoria Times.

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SATISFIED CUSTOMERS Melissa Davis "Lisa has the network and ethics and professionalism everyone wants in a realtor. Before, during and after the time Lisa sold my home she has provided me with the information I needed and the answers to my questions. Even now, as I still search for a new home in a different state, Lisa continues to be my standard for what is ethical and professional. And, she is the heart of Glendale, AZ - she knows her community and is involved. Which helps her narrow down the 'right' home for you. When you ask yourself - what do I want in a realtor - Lisa is the standard to measure by. Thank you Lisa for the awesome information, timing, photos...everything you did to support me and the sale of my home."

April McCormick "I am so happy I decided to go with Lisa. I almost settled with an investor for my dad's property and would have lost tens of thousands of dollars. She was highly recommended by a family member and decided to hire her immediately when I consulted with her due to her warm, friendly, optimistic, and trustworthy presence. She knows her stuff. She did a great job and we sold the property so fast and had a bidding war that far exceeded the asking price. Well done, Lisa! You were on fire!"

Robert Koch Jr "I would strongly recommend Lisa Baker to anyone looking for a home in the greater Phoenix area. Lisa made my house hunting experience as stress free as possible. I think Lisa's most valuable trait as a realtor in my experience has been the attentiveness she has to her clients.

Whenever I had a question, or a request for more information, that request would be fulfilled within an hour. Her attention to her clients, I feel made a huge impact on my buying experience. Her ability and willingness to set up house visits with little notice was key in finding a house.

When houses that interested me came up, I would reach out to her and have it scheduled that day to visit. In addition to the attention she pays to her clients, Lisa has a friendly, professional and patient demeanor. This is a perfect combination for a quality realtor."

Presented to: Mr. & Mrs. Homeowner

Street Address Goes Here City, State, 12345

Always There For You

SIX STEPS TO SUCCESS ONE Understanding your goals

TWO Preparing your property for sale

THREE Implementing your Seller Select marketing plan

FOUR Determining the pricing strategy

FIVE Creating a seamless experience

SIX Expert negotiation & transaction management

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STEP ONE UNDERSTANDING YOUR GOALS • Why have you decided to sell?

• Are you looking to buy another property?

• When would you like to close?

• What are your expectations?

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STEP TWO PREPARING YOUR PROPERTY FOR SALE

You want your home to sell quickly and for the highest amount possible. Utilizing our Setting the Stage preparation guide will ensure your home is presented at its best. It details how to:

• • • •

Enhance your curb appeal Unclutter and organize your interior Direct attention to your property’s best features Design a flow for showings

You only get one chance

to make a first impression.

Home Warranty To attract more buyers, consider offering an American Home Shield Home Warranty to assure them that the home is covered for the first year of ownership.

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STEP THREE IMPLEMENTING YOUR SELLER SELECT MARKETING STRATEGY • • • • • • • •

Enhanced Web Presence Comprehensive Just Listed Campaign Targeted Open House Promotions Professional & Prompt Lead Handling HUNT Hotline Lead Capture System ProShowSM Powered by ShowingTime Strategic Partnerships HUNT Distinctive Properties

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Step THREE continued

ENHANCED WEB PRESENCE Featured presentation on HUNTrealestate.com, your Sales Professional’s website, the local MLS website and exposure on the most highly-trafficked real estate search engines, including: • Zillow • Trulia • Realtor.com • Homes.com • LuxuryRealEstate.com*

*HUNT Distinctive Properties Only.

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Step THREE continued

ONLINE MARKETING A complete online marketing campaign for your property, powered by the HUNT Digital Listing Center:

• • • • • • •

Property Website Single & Double-Sided Property Flyers Property Brochures Email Blast Postcard Printed Postcard Virtual Tour YouTube Video

Step THREE continued

ONLINE MARKETING ERADistinctiveProperties.com Our website exclusively features listings from the Distinctive Properties portfolio, designed with our signature elegant look, beautiful imagery throughout, as well as search functions designed to drive engagement and traffic. In addition to location-based searches, affluent homebuyers have the opportunity to search for properties based on their lifestyle desires. This means your listing will show up to the right audience based on their more niche searches.

To qualify for ERA Distinctive Properties the listing price MUST be in the top 10% of the MLS data for that market. The market is defined by each zip code, and changes depending on location.

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ONLINE DISTRIBUTION Focused on digital exposure to get homes sold Listing Distribution

207M

SEM

Total

8.9M 294.4M

12M

Views

Impressions

Views

ERA YouTube Channels

3.1M Local Impressions

ERA.com

Social Automation & Video Microsites

2.9M

15M

Views

Views

Based on internal and platform reporting for Jan 2020 – Dec 2020

National Impressions

2.6M

29.9M

38M

Visits from Organic Search

Branded Property Views

Page Views

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Step THREE continued

COMPREHENSIVE JUST LISTED CAMPAIGN The moment your home is listed, your marketing campaign begins with targeted digital advertising:

• • • •

Display ads on Facebook and across hundreds of websites Geo-targeted to be seen by local prospects Behaviorally targeted to specifically reach real estate intenders Daily reporting shows how many people are viewing your property

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Step THREE continued

TARGETED OPEN HOUSE PROMOTIONS Your Open House will be supported with a dynamic marketing campaign that includes:

• • • • •

Open House listing on Zillow, Trulia & Realtor.com Property Flyers Email Blast Postcard Facebook Posts HUNT Signage

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Step THREE continued

HUNT Customer Service:

• Professional and prompt response to all internet, voice and text inquiries on your property • Digital lead management system instantly routes prospective buyers directly to your HUNT Sales Professional

HUNT Hotline – Our Exclusive Lead Capture System:

• 24/7/365 information on your home via voice, text or mobile • Captures interested buyers in front of your property • One region-wide phone number for all HUNT ERA listings

Step THREE continued

PROSHOW POWERED BY SHOWING TIME Staffed by live operators seven days per week, ProShow is the most effective system for showing your home.

• • • •

Tracks and catalogs all of your home’s showing appointments Collects agent and buyer feedback after they view your home Identifies buyers already in the market looking at similar properties Arranges your showing preferences to accommodate your schedule

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Step THREE continued

STRATEGIC PARTNERSHIPS

35

ERA Real Estate:

2,286

• HUNT is the #1 largest ERA affiliate in the nation • Expanded Marketing Reach:

Countries

Worldwide

Offices

Worldwide

36,109

Sales Professionals

23,129

International

Worldwide

Sales Professional

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Step THREE continued

WORLDWIDE EXPOSURE Reaching foreign buyers on the biggest international network.

As part of the ERA Distinctive Properties portfolio, your listing will receive exposure within a premium network of nearly 100 sites in over 60 countries.

•

Argentina

•

Italy

•

Qatar

•

Australia

•

Japan

•

Romania

•

Austria

•

Laos

•

Russia Senegal

•

Belgium

•

Latvia

•

Serbia

•

Bulgaria

•

Liechtenstein

•

Singapore

•

Cambodia

•

Luxembourg

•

Slovakia

•

Canada

•

Macau

•

South Africa

•

Chile

•

Malaysia

•

Spain

•

China

•

Mauritius

•

Sweden

•

Colombia

•

Mexico

•

Switzerland

•

Czechia

•

Morocco

•

Thailand

•

Denmark

•

Myanmar

•

Tunisia

•

Estonia

•

Netherlands

•

United Arab Emirates

•

France

•

New Caledonia

•

United Kingdom

•

French Polynesia

•

New Zealand

•

United States

•

Germany

•

Papua New Guinea

•

Uruguay

•

Greece

•

Peri

•

Venezuela

•

Hong Kong

•

Philippines

•

Vietnam

•

India

•

Poland

•

Indonesia

•

Portugal

STRATEGIC PROGRAMS Your Home Sold... Guaranteed!

There is no stronger commitment in real estate and it is only available from HUNT Real Estate ERA. ERA Sellers Security Plan® “We Will Sell Your House, or ERA Will Buy It!”®* This innovative program gives you the assurance that your home will sell within a six-month listing period. If it doesn’t, ERA will buy it from you.

*Costs, conditions and limitations apply.

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Step THREE continued

DISTINCTIVE PROPERTIES The HUNT Distinctive Properties marketing has been crafted to stand out from traditional marketing.

Sophisticated, bright, and elegant; the designs speak to the nature of luxury, while letting your home shine through.

• Gold HUNT Distinctive Property yard sign • Professional photography • Listing on LuxuryRealEstate.com – The Internet’s #1 search site for luxury homes

• Property ad in HUNT Distinctive Properties eMagazine • High-end property brochures • Exposure on HUNT social media channels

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Step THREE continued

TOP-TIER EXPOSURE

*

Premier Network Your home will also reach high net worth homebuyers on sites such as WSJ.com, RobbReport.com and JamesEdition.com.

*Additional fee may apply. Subject to agreement between homeowner & listing agent.

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Step THREE continued

SOPHISTICATED SOCIAL Powerful Automation As a Distinctive Properties listing, your home will automatically receive a video microsite, a listing detail page, and a custom YouTube® video to be shared across a variety social media platforms to target potential homebuyers.

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Step THREE continued

LUXE CORNER

by ERA Distinctive PropertiesSM

Award-winning Digital Magazine Our digital magazine showcases luxury listings from the ERA Distinctive Properties portfolio throughout the nation. The magazine is published bi-annually on ERADistinctiveProperties.com and features editorial content about luxury trends, community spotlights, interior design and high-end lifestyle topics.

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LUXURY ADVERTISING

*

Your property could receive additional exposure in premium publications and websites that target affluent buyers.

*Additional fee may apply. Subject to agreement between homeowner & listing agent.

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1. Understand Local Market Conditions

STEP FOUR THE 4 STEPS OF PRICE STRATEGY

Inventory, Average Days on Market, Price/Square foot

2. Compare Properties Condition, Location, Size, Property Features

Pricing Right While you and your HUNT Sales Professional will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you will miss

3. Determine Window of Opportunity Price Accurately: The majority of offers are received near the beginning of the listing period

out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers.

The price must attract enough attention to result in

4. Determine Listing Price

showings and offers.

Create a pricing strategy that will encourage buyer offers

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STEP FIVE CREATING A SEAMLESS EXPERIENCE Complete Homeownership Services Through our core businesses you can buy, sell, finance, insure and maintain your home all under one roof.

HUNT Mortgage

HUNT Insurance

Pre-qualification of prospective buyers Low Rate Guarantee for your next home loan*

Complete line of property and casualty policies

Network Title Agency

HUNT Homeowners Club

Title search services

Our comprehensive benefits program featuring our exclusive Moving Concierge and access to our preferred home services vendor network

*Certain restrictions apply. Consult HUNT Mortgage for details.

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Step FIVE continued

HUNT RELOCATION SERVICES Your buyer could be coming from around the corner or around the globe. We reach more buyers with information about your property through our award-winning Relocation Department and its affiliation with the CARTUS®, the world’s largest relocation management company.

• Ranked in Top 1% of all relocation brokers nationwide • Exclusive Principal Broker membership in Cartus • Moving out of the area? Get complimentary referrals to qualified service providers in your destination market

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STEP SIX TRANSACTION MANAGEMENT & NEGOTIATION EXPERTISE

Follow through from listing to sale – and beyond We will keep you constantly informed on all activity surrounding the marketing of your property.

• Feedback on showings, lead generation, advertising, and pricing conditions

• Detailed reporting on inbound prospect inquires and customer • • • • • • •

reactions Evaluate offers and negotiate best price and terms Facilitate inspections Coordinate closing date, time, location and contacts Monitor buyer financing and home appraisal Follow up on details Review closing statement Close the sale

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Step SIX continued

MANAGING THE TRANSACTION • • • • •

PRE-SALE

FOR SALE

(Consultation & Planning)

(Execute Marketing Plan)

Comparable Market Analysis Review Seller Select Marketing Plan Property Photos Taken Open House Scheduled HUNT Yard Sign Installed

• • • • • • • •

Listing Placed on MLS & HUNTrealestate.com Distribution to Partner Websites Online Marketing Launches HUNT Digital Listing Center HUNT Hotline ProShow Sets Appointments for Brokers & their Buyers Continually Monitor & Analyze Marketing Plan Review Offers & Negotiate with Buyer

o o o o

o o o

SALE PENDING (Complete Settlement Process) • • • • • • • •

Get Approvals from Attorney Deposit Buyer’s Earnest Money Title Search with Network Title Review Inspections and Disclosures Complete Repairs with HUNT Homeowners Club Final Inspections with Buyer and Seller Remaining Funds Deposit into Escrow Record Deed of Title with Network Title

SOLD

Facebook Boosted Ad & Geo-Targeted Digital Ads ePostcards, Custom Property Website YouTube Video, Virtual Tour Facebook Posts & Property Brochures Agent Presents Offers Negotiate Offer and Counter Offer Reach Final Agreement

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Step SIX continued

EXPERT NEGOTIATION Protecting your interests from contract-to-closing • Negotiate the sale price and terms with the purchaser and buyer’s agent

• Manage the entire transaction –

coordination inspections; attorney, mortgage and title services

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Step SIX continued

OUR COMMITMENT TO YOU 100% Risk-Free Guarantee You pay nothing unless we deliver on our mutual goal of selling your home under terms and conditions that are acceptable to you. If at any time we do not live up to what we represent, we will release you from the listing agreement without question.

“Thank you for giving us the opportunity to help you achieve your real estate and homeownership goals.”

Peter F. Hunt Chairman & CEO / HUNT Real Estate Corporation

SELLER SELECT

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MARKETING PLAN Facebook: Facebook.com/HUNTRealEstate Blog: HUNTSince1911.com YouTube: Youtube.com/huntrealestate Instagram: Instagram.com/huntrealestate Twitter: @HUNT_ERA

HUNTrealestate.com 855-400-4868

Real Estate

Mortgage

Insurance

To qualify for HUNT Distinctive Properties the listing price MUST be a minimum of $500,000. HUNT Real Estate ERA reserves the right to change, remove or add to strategy options at any time.

HUNT is a registered trademark of HUNT Real Estate Corporation. ©2022 HUNT Real Estate Corp. Revised 9/2022

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