Experience the HUNT ERA Advantage SELLER SELECT MARKETING PLAN SM
MARKETING CONSULTATION
Direct: 716 123 1234 Office: 716.633 0300
Email: Lisa.Anderson@HUNTrealestate.com Web: LisaAnderson.HUNTealestate.com 5570 Main Williamsville,StreetNY14221
LISA ANDERSON
Licensed Real Estate Salesperson
Licensed since 1999, Lisa has seen the real estate industry change and evolve through advances in technology and shifting market conditions. She has enjoyed the growth and challenges brought about by those changes but has seen firsthand that the desire for knowledgeable, personalized service will never change. That's why service is the core of her business.
MY PROFESSIONALLISAEXPERIENCEANDERSON
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values service to her community. She volunteers on several boards and commissions for the City of Glendale, the Glendale Chamber of Commerce, the Arizona Association of Realtors, other local Glendale non profit organizations, and authors a local Real Estate Market Update published monthly in the Glendale Star and Peoria Times.
Lisa offers various professional services for her Sellers, including a staging consultation and a customized staging strategy for every listing. Her staging strategy is specific to each property and local market designed to showcase the property for maximum Lisaresults.also
"I would strongly recommend Lisa Baker to anyone looking for a home in the greater Phoenix area. Lisa made my house hunting experience as stress free as possible. I think Lisa's most valuable trait as a realtor in my experience has been the attentiveness she has to her clients. Whenever I had a question, or a request for more information, that request would be fulfilled within an hour. Her attention to her clients, I feel made a huge impact on my buying experience. Her ability and willingness to set up house visits with little notice was key in finding a house. When houses that interested me came up, I would reach out to her and have it scheduled that day to visit. In addition to the attention she pays to her clients, Lisa has a friendly, professional and patient demeanor. This is a perfect combination for a quality realtor."
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April McCormick
Robert Koch Jr
SATISFIED CUSTOMERS
Melissa Davis
"Lisa has the network and ethics and professionalism everyone wants in a realtor. Before, during and after the time Lisa sold my home she has provided me with the information I needed and the answers to my questions. Even now, as I still search for a new home in a different state, Lisa continues to be my standard for what is ethical and professional. And, she is the heart of Glendale, AZ she knows her community and is involved. Which helps her narrow down the 'right' home for you. When you ask yourself what do I want in a realtor Lisa is the standard to measure by. Thank you Lisa for the awesome information, timing, photos...everything you did to support me and the sale of my home."
"I am so happy I decided to go with Lisa. I almost settled with an investor for my dad's property and would have lost tens of thousands of dollars. She was highly recommended by a family member and decided to hire her immediately when I consulted with her due to her warm, friendly, optimistic, and trustworthy presence. She knows her stuff. She did a great job and we sold the property so fast and had a bidding war that far exceeded the asking price. Well done, Lisa! You were on fire!"
to: Mr. & Mrs. Homeowner Street
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Here City,
Presented Address Goes State,
ONE Understanding your goals TWO Preparing your property for sale THREE Implementing your Seller Select marketing plan FOUR Determining the pricing strategy FIVE Creating a seamless experience SIX Expert negotiation & transaction management SIX STEPS TO SUCCESS Always There For You
• What are your expectations?
STEP ONE YOURUNDERSTANDINGGOALSAlwaysThereForYou
• Are you looking to buy another property?
• When would you like to close?
• Why have you decided to sell?
You only get one chance tomakeafirstimpression.
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You want your home to sell quickly and for the highest amount possible. Utilizing our Setting the Stage preparation guide will ensure your home is presented at its best. It details how to:
• Unclutter and organize your interior
• Direct attention to your property’s best features
Home Warranty
To attract more buyers, consider offering an American Home Shield Home Warranty to assure them that the home is covered for the first year of ownership.
• Enhance your curb appeal
STEP TWO PREPARING YOUR PROPERTY FOR SALE
• Design a flow for showings
STEP THREE IMPLEMENTING YOUR SELLER SELECT MARKETING STRATEGYAlwaysThereForYou
Step THREE continued
ENHANCED WEB PRESENCE
*HUNT Distinctive Properties Only. Always There For You
• Zillow • Trulia • Realtor.com • Homes.com •FeaturedLuxuryRealEstate.com*presentation on HUNTrealestate.com, your Sales Professional’s website, the local MLS website and exposure on the most highly trafficked real estate search engines, including:
• Property Website • Single & Double Sided Property Flyers • Property Brochures • Email Blast Postcard • Printed Postcard • Virtual Tour • YouTube Video A complete online marketing campaign for your property, powered by the HUNT Digital Listing Center: Step THREE continued
ONLINE MARKETING
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ERADistinctiveProperties.com
To qualify for ERA Distinctive Properties the listing price MUST be in the top 10% of the MLS data for that market. The market is defined by each zip code, and changes depending on location.
Our website exclusively features listings from the Distinctive Properties portfolio, designed with our signature elegant look, beautiful imagery throughout, as well as search functions designed to drive engagement and traffic. In addition to location based searches, affluent homebuyers have the opportunity to search for properties based on their lifestyle desires. This means your listing will show up to the right audience based on their more niche searches.
Step THREE ONLINEcontinued MARKETING
ONLINE DISTRIBUTION Focused on digital exposure to get homes sold Based on internal and platform reporting for Jan 2020 Dec 2020 207MViews Impressions12M294.4MViews 2.9MViews 15MViews 38MPageViewsVisits2.6MfromOrganicSearch 29.9MBrandedPropertyViewsERA.comSocial Automation & Video MicrositesYouTubeERAChannelsListingDistribution Total 3.1M National Impressions Local8.9MImpressionsSEM Always There For You
• Display ads on Facebook and across hundreds of websites
• Daily reporting shows how many people are viewing your property
• Behaviorally targeted to specifically reach real estate intenders
• Geo targeted to be seen by local prospects
Step THREE continued
• listing on Zillow, Trulia & Realtor.com
• Property Flyers • Email Blast Postcard • Facebook Posts • HUNT TARGETEDSignage OPEN HOUSE PROMOTIONSAlwaysThereForYou
Your Open House will be supported with a dynamic marketing campaign that includes:
Open House
• 24/7/365 information on your home via voice, text or mobile • Captures interested buyers in front of your property • One region wide phone number for all HUNT ERA listingsAlways There For You
Step THREE continued
Professional and prompt response to all internet, voice and text inquiries on your property
•
HUNT Customer Service:
Digital lead management system instantly routes prospective buyers directly to your HUNT Sales Professional
•
HUNT Hotline – Our Exclusive Lead Capture System:
Step THREE continued Staffed by live operators seven days per week, ProShow is the most effective system for showing your home. • Tracks and catalogs all of your home’s showing appointments • Collects agent and buyer feedback after they view your home • Identifies buyers already in the market looking at similar properties • Arranges your showing preferences to accommodate your schedule PROSHOW POWERED BY SHOWING TIME
HUNT is the #1 largest ERA affiliate in the nation
Step THREE continued
•
ERA Real Estate:
•
Expanded Marketing Reach: 35 Countries Worldwide 2,286 Offices Worldwide 36,109 Sales Professionals Worldwide 23,129 International Sales Professional STRATEGIC PARTNERSHIPS Always There For You
portfolio, your listing will receive exposure within
Reaching foreign buyers on the biggest international network
.
As part of the Distinctive Properties a premium network of nearly 100 in over
sites
60 countries. • Argentina • Australia • Austria • Belgium • Bulgaria • Cambodia • Canada • Chile • China • Colombia • Czechia • Denmark • Estonia • France • French Polynesia • Germany • Greece • Hong Kong • India • Indonesia • Italy • Japan • Laos • Latvia • Liechtenstein • Luxembourg • Macau • Malaysia • Mauritius • Mexico • Morocco • Myanmar • Netherlands • New Caledonia • New Zealand • Papua New Guinea • Peri • Philippines • Poland • Portugal • Qatar • Romania • Russia Senegal • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Thailand • Tunisia • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam Step THREE WORLDWIDEcontinued EXPOSUREAlwaysThereForYou
ERA
ERA Sellers Security Plan®
“We Will Sell Your House, or ERA Will Buy It!”®* This innovative program gives you the assurance that your home will sell within a six month listing period. If it doesn’t, ERA will buy it from you. *Costs, conditions and limitations apply.
Your Home Sold... Guaranteed! There is no stronger commitment in real estate and it is only available from HUNT Real Estate ERA.
STRATEGIC PROGRAMS
• in HUNT Distinctive Properties
eMagazine
High
Exposure
Professional photography
• on HUNT social media channels
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Property ad
• on LuxuryRealEstate.com
brochures
Listing
•
The HUNT Distinctive Properties marketing has been crafted to stand out from traditional marketing. Sophisticated, bright, and elegant; the designs speak to the nature of luxury, while letting your home shine through.
Gold HUNT Distinctive Property yard sign
DISTINCTIVE PROPERTIES
The Internet’s #1 search site for luxury homes
Step THREE continued
• end property
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You
Step THREE continued *Additional fee may apply. Subject to agreement between homeowner & listing agent. *
TOP-TIER EXPOSURE For
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As a Distinctive Properties listing, your home will automatically receive a video microsite, a listing detail page, and a custom YouTube® video to be shared across a variety social media platforms to target potential homebuyers.
SOCIAL
Step THREE
Powerful Automation
SOPHISTICATEDcontinued
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Our digital magazine showcases luxury listings from the ERA Distinctive Properties portfolio throughout the nation. The magazine is published bi annually on ERADistinctiveProperties.com and features editorial content about luxury trends, community spotlights, interior design and high end lifestyle topics.
Always
Award-winning Digital Magazine
Step THREE
by ERA Distinctive PropertiesSM
LUXEcontinued CORNER There For You
LUXURY ADVERTISING
*Additional fee may apply. Subject to agreement between homeowner & listing agent.
Your property could receive additional exposure in premium publications and websites that target affluent buyers.
*
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4. Determine Listing Price
Price Accurately: The majority of offers are received near the beginning of the listing period
While you and your HUNT Sales Professional will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you will miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.
Pricing Right
Inventory, Average Days on Market, Price/Square foot
1. Understand Local Market Conditions
2. Compare Properties Condition, Location, Size, Property Features
3. Determine Window of Opportunity
Create a pricing strategy that will encourage buyer offers
STEP FOUR THE 4 STEPS OF PRICE STRATEGY
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you
*Certain restrictions apply. Consult HUNT Mortgage for details.
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Complete line of property and casualty policies
HUNT Homeowners Club
Network Title Agency
STEP FIVE CREATING A SEAMLESS EXPERIENCE
Title search services
Low Rate Guarantee for your next home loan*
Complete Homeownership Services
HUNT Mortgage
Through our core businesses can buy, sell, finance, insure and maintain your home all under one roof.
Pre qualification of prospective buyers
You
Our comprehensive benefits program featuring our exclusive Moving Concierge and access to our preferred home services vendor network
HUNT Insurance
• Moving out of the area? Get complimentary referrals to qualified service providers in your destination market
HUNT RELOCATION SERVICES
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Step FIVE continued
• Exclusive Principal Broker membership in Cartus
• Ranked in Top 1% of all relocation brokers nationwide
Your buyer could be coming from around the corner or around the globe. We reach more buyers with information about your property through our award winning Relocation Department and its affiliation with the CARTUS®, the world’s largest relocation management company.
Follow through from listing to sale – and beyond
We will keep you constantly informed on all activity surrounding the marketing of your property. • Feedback on showings, lead generation, advertising, and pricing conditions • Detailed reporting on inbound prospect inquires and customer reactions • Evaluate offers and negotiate best price and terms • Facilitate inspections • Coordinate closing date, time, location and contacts • Monitor buyer financing and home appraisal • Follow up on details • Review closing statement • Close the sale STEP SIX MANAGEMENTTRANSACTION &EXPERTISENEGOTIATIONAlwaysThereForYou
• Final Inspections with Buyer and Seller
FOR SALE (Execute Marketing Plan)
• HUNT Digital Listing Center
• HUNT Hotline
• Open House Scheduled
• Listing Placed on MLS & HUNTrealestate.com
• Record Deed of Title with Network Title
o Facebook Boosted Ad & Geo Targeted Digital Ads
• Review Seller Select Marketing Plan
• HUNT Yard Sign Installed
• Online Marketing Launches
• Continually Monitor & Analyze Marketing Plan
SOLD
• ProShow Sets Appointments for Brokers & their Buyers
(Consultation & Planning)
(Complete Settlement Process)
• Comparable Market Analysis
o Reach Final Agreement
o Facebook Posts & Property Brochures
• Review Inspections and Disclosures
• Get Approvals from Attorney
SALE PENDING
• Property Photos Taken
o ePostcards, Custom Property Website
MANAGING THE TRANSACTION
o YouTube Video, Virtual Tour
o Agent Presents Offers
o Negotiate Offer and Counter Offer
• Remaining Funds Deposit into Escrow
Step SIXPREcontinued-SALE
• Review Offers & Negotiate with Buyer
• Deposit Buyer’s Earnest Money
• Distribution to Partner Websites
• Title Search with Network Title
• Complete Repairs with HUNT Homeowners Club
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• Manage the entire transaction coordination inspections; attorney, mortgage and title services
• Negotiate the sale price and terms with the purchaser and buyer’s agent
EXPERT NEGOTIATIONAlwaysThereForYou
Protecting your interests from contract
Step SIX continued
100% Risk-Free Guarantee
Peter F. Hunt Chairman & CEO / HUNT Real Estate Corporation
You pay nothing unless we deliver on our mutual goal of selling your home under terms and conditions that are acceptable to you. If at any time we do not live up to what we represent, we will release you from the listing agreement without question.
“Thank you for giving us the opportunity to help you achieve your real estate and homeownership goals.”
Step SIX
OURcontinuedCOMMITMENT TO YOU
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HUNTrealestate.com 855-400-4868 To qualify for HUNT Distinctive Properties the listing price MUST be a minimum of $500,000. HUNT Real Estate ERA reserves the right to change, remove or add to strategy options at any time HUNT is a registered trademark of HUNT Real Estate Corporation. ©2022 HUNT Real Estate Corp. Revised 9/2022 @HUNT_ERATwitter:Instagram.com/huntrealestateInstagram:Youtube.com/huntrealestateYouTube:HUNTSince1911.comBlog:Facebook.com/HUNTRealEstateFacebook: SELLER SELECT MARKETING PLAN SM Real Estate Mortgage Insurance Title
