MARKETING CONSULTATION
JUDY JACK LEWIS TEAM
at HUNT Real Estate ERA
JUDY JACK LEWIS
Licensed Associate Real Estate Broker
Direct: 716-868-6393
Email: Judy.Lewis@HUNTrealestate.com | Web: JudyJackLewis.com
AARON SCHREIBER
Licensed Real Estate Salesperson
Direct: 868-5648
Email: aaron.schreiber@huntrealestate.com
Web: aaronschreiber.huntrealestate.com
4363 Main St, Amherst, NY 14226
SATISFIED CUSTOMERS
W.
Mabee
"When we decided to list our house for sale there was no question that we would call Judy Jack Lewis. Her knowledge of our market area (Snyder) and long term success in selling properties in the region made her the natural choice. She was calmly reassuring from the outset, and together with her Associate Wendy, they took over the marketing of the home and sold it in less than 2 weeks. In fact we were 9 weeks from the "go" decision to closing. We would highly recommend Judy and her team for this all- important decision.”
S.
Cahill
” Judy marketed and sold my house in 5 days with multiple offers. She found me the unique house my husband and I were looking for. The town we bought in is very desirable. Judy got us in right away and was able to get us the house even though there were many offers.”
Mark
W.
"Judy was absolutely great to work with when I was in the process of purchasing my first house. She responded quickly to every call I made to her and she demonstrated the perfect blend of personal and professional character while representing me. I knew I was in good hands throughout the process and I would highly recommend her to anyone considering purchasing or selling a home.”
SIX STEPS TO SUCCESS
ONE Understanding your goals
TWO Preparing your property for sale
THREE Implementing your Seller Select marketing plan
FOUR Determining the pricing strategy
FIVE Creating a seamless experience
SIX Expert negotiation & transaction management
STEP ONE UNDERSTANDING YOUR GOALS
• Why have you decided to sell?
• Are you looking to buy another property?
• When would you like to close?
• What are your expectations?
STEP TWO PREPARING YOUR PROPERTY FOR SALE
You only get one chance to make a first impression.
You want your home to sell quickly and for the highest amount possible. Utilizing our Setting the Stage preparation guide will ensure your home is presented at its best. It details how to:
• Enhance your curb appeal
• Unclutter and organize your interior
• Direct attention to your property’s best features
• Design a flow for showings
Home Warranty
To attract more buyers, consider offering an American Home Shield Home Warranty to assure them that the home is covered for the first year of ownership.
STEP THREE IMPLEMENTING YOUR SELLER SELECT MARKETING STRATEGY
ENHANCED WEB PRESENCE
Featured presentation on HUNTrealestate.com, your Sales Professional’s website, the local MLS website and exposure on the most highly-trafficked real estate search engines, including:
• Zillow
• Trulia
• Realtor.com
• Homes.com
• LuxuryRealEstate.com*
Step THREE continued
ONLINE MARKETING
A complete online marketing campaign for your property, powered by the HUNT Digital Listing Center:
• Property Website
• Single & Double-Sided Property Flyers
• Property Brochures
• Email Blast Postcard
• Printed Postcard
• Virtual Tour
• YouTube Video
Step THREE continued
ONLINE MARKETING
ERADistinctiveProperties.com
Our website exclusively features listings from the Distinctive Properties portfolio, designed with our signature elegant look, beautiful imagery throughout, as well as search functions designed to drive engagement and traffic. In addition to location-based searches, affluent homebuyers have the opportunity to search for properties based on their lifestyle desires. This means your listing will show up to the right audience based on their more niche searches.
COMPREHENSIVE JUST LISTED CAMPAIGN
The moment your home is listed, your marketing campaign begins with targeted digital advertising:
• Display ads on Facebook and across hundreds of websites
• Geo-targeted to be seen by local prospects
• Behaviorally targeted to specifically reach real estate intenders
• Daily reporting shows how many people are viewing your property
Step THREE continued
TARGETED OPEN HOUSE PROMOTIONS
Your Open House will be supported with a dynamic marketing campaign that includes:
• Open House listing on Zillow, Trulia & Realtor.com
• Property Flyers
• Email Blast Postcard
• Facebook Posts
• HUNT Signage
HUNT Customer Service:
• Professional and prompt response to all internet, voice and text inquiries on your property
• Digital lead management system instantly routes prospective buyers directly to your HUNT Sales Professional
HUNT Hotline – Our Exclusive Lead Capture System:
• 24/7/365 information on your home via voice, text or mobile
• Captures interested buyers in front of your property
• One region-wide phone number for all HUNT ERA listings
PROSHOW POWERED BY SHOWING TIME
Staffed by live operators seven days per week, ProShow is the most effective system for showing your home.
• Tracks and catalogs all of your home’s showing appointments
• Collects agent and buyer feedback after they view your home
• Identifies buyers already in the market looking at similar properties
• Arranges your showing preferences to accommodate your schedule
STRATEGIC PARTNERSHIPS
ERA Real Estate:
• HUNT is the #1 largest ERA affiliate in the nation
• Expanded Marketing Reach:
35 Countries Worldwide
2,286 Offices Worldwide
36,109 Sales Professionals Worldwide
23,129 International Sales Professional
Step THREE continued
WORLDWIDE EXPOSURE
Reaching foreign buyers on the biggest international network.
As part of the ERA Distinctive Properties portfolio, your listing will receive exposure within a premium network of nearly 100 sites in over 60 countries.
• Argentina
• Australia
• Austria
• Belgium
• Bulgaria
• Cambodia
• Canada
• Chile
• China
• Colombia
• Czechia
• Denmark
• Estonia
• France
• French Polynesia
• Germany
• Greece
• Hong Kong
• India
• Indonesia
• Italy
• Japan
• Laos
• Latvia
• Liechtenstein
• Luxembourg
• Macau
• Malaysia
• Mauritius
• Mexico
• Morocco
• Myanmar
• Netherlands
• New Caledonia
• New Zealand
• Papua New Guinea
• Peri
• Philippines
• Poland
• Portugal
• Qatar
• Romania
• Russia Senegal
• Serbia
• Singapore
• Slovakia
• South Africa
• Spain
• Sweden
• Switzerland
• Thailand
• Tunisia
• United Arab Emirates
• United Kingdom
• United States
• Uruguay
• Venezuela
• Vietnam
STRATEGIC PROGRAMS
Your Home Sold... Guaranteed!
There is no stronger commitment in real estate and it is only available from HUNT Real Estate ERA.
ERA Sellers Security Plan®
“We Will Sell Your House, or ERA Will Buy It!”®* This innovative program gives you the assurance that your home will sell within a six-month listing period. If it doesn’t, ERA will buy it from you.
*Costs, conditions and limitations apply.
Step THREE continued
DISTINCTIVE PROPERTIES
The HUNT Distinctive Properties marketing has been crafted to stand out from traditional marketing. Sophisticated, bright, and elegant; the designs speak to the nature of luxury, while letting your home shine through.
• Gold HUNT Distinctive Property yard sign
• Professional photography
• Listing on LuxuryRealEstate.com – The Internet’s #1 search site for luxury homes
• Property ad in HUNT Distinctive Properties eMagazine
• High-end property brochures
• Exposure on HUNT social media channels
SOPHISTICATED SOCIAL
Powerful Automation
As a Distinctive Properties listing, your home will automatically receive a video microsite, a listing detail page, and a custom YouTube® video to be shared across a variety social media platforms to target potential homebuyers.
1. Understand Local Market Conditions
Inventory, Average Days on Market, Price/Square foot
STEP FOUR THE 4 STEPS OF PRICE STRATEGY
Pricing Right
While you and your HUNT Sales Professional will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you will miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.
2. Compare Properties
Condition, Location, Size, Property Features
3.
Determine Window of Opportunity
Price Accurately: The majority of offers are received near the beginning of the listing period
4. Determine Listing Price
Create a pricing strategy that will encourage buyer offers
STEP FIVE CREATING A SEAMLESS EXPERIENCE
Complete Homeownership Services
Through our core businesses you can buy, sell, finance, insure and maintain your home all under one roof.
HUNT Mortgage
Pre-qualification of prospective buyers
Low Rate Guarantee for your next home loan*
HUNT Insurance
Complete line of property and casualty policies
Network Title Agency
Title search services
HUNT Homeowners Club
Our comprehensive benefits program featuring our exclusive Moving Concierge and access to our preferred home services vendor network
Step FIVE continued
HUNT RELOCATION SERVICES
Your buyer could be coming from around the corner or around the globe. We reach more buyers with information about your property through our award-winning Relocation Department and its affiliation with the CARTUS®, the world’s largest relocation management company.
• Ranked in Top 1% of all relocation brokers nationwide
• Exclusive Principal Broker membership in Cartus
• Moving out of the area? Get complimentary referrals to qualified service providers in your destination market
STEP SIX TRANSACTION MANAGEMENT & NEGOTIATION EXPERTISE
Follow through from listing to sale – and beyond
We will keep you constantly informed on all activity surrounding the marketing of your property.
• Feedback on showings, lead generation, advertising, and pricing conditions
• Detailed reporting on inbound prospect inquires and customer reactions
• Evaluate offers and negotiate best price and terms
• Facilitate inspections
• Coordinate closing date, time, location and contacts
• Monitor buyer financing and home appraisal
• Follow up on details
• Review closing statement
• Close the sale
Step SIX continued
MANAGING THE TRANSACTION
PRE-SALE
(Consultation & Planning)
• Comparable Market Analysis
• Review Seller Select Marketing Plan
• Property Photos Taken
• Open House Scheduled
• HUNT Yard Sign Installed
FOR SALE
(Execute Marketing Plan)
• Listing Placed on MLS & HUNTrealestate.com
• Distribution to Partner Websites
• Online Marketing Launches
• HUNT Digital Listing Center
• HUNT Hotline
• ProShow Sets Appointments for Brokers & their Buyers
• Continually Monitor & Analyze Marketing Plan
• Review Offers & Negotiate with Buyer
SALE PENDING
(Complete Settlement Process)
• Get Approvals from Attorney
• Deposit Buyer’s Earnest Money
• Title Search with Network Title
• Review Inspections and Disclosures
• Complete Repairs with HUNT Homeowners Club
• Final Inspections with Buyer and Seller
• Remaining Funds Deposit into Escrow
• Record Deed of Title with Network Title
SOLD
o Facebook Boosted Ad & Geo-Targeted Digital Ads
o ePostcards, Custom Property Website
o YouTube Video, Virtual Tour
o Facebook Posts & Property Brochures
o Agent Presents Offers
o Negotiate Offer and Counter Offer
o Reach Final Agreement
Step SIX continued
EXPERT NEGOTIATION
Protecting your interests from contract
• Negotiate the sale price and terms with the purchaser and buyer’s agent
• Manage the entire transaction coordination inspections; attorney, mortgage and title services
Step SIX continued
OUR COMMITMENT TO YOU
100% Risk-Free Guarantee
You pay nothing unless we deliver on our mutual goal of selling your home under terms and conditions that are acceptable to you. If at any time we do not live up to what we represent, we will release you from the listing agreement without question.
“Thank you for giving us the opportunity to help you achieve your real estate and homeownership goals.”
Peter F. Hunt Chairman & CEO / HUNT Real Estate CorporationFacebook: Facebook.com/HUNTRealEstate
Blog: HUNTSince1911.com
YouTube: Youtube.com/huntrealestate
Instagram: Instagram.com/huntrealestate
Twitter: @HUNT_ERA
HUNTrealestate.com 855-400-4868