SELECT
Experience the HUNT ERA Advantage SELLER
MARKETING PLAN SM
Thomas & MariaElena Fulton Rizzo Team
Licensed Real Estate Salespersons Tom: 480 489 1811 MariaElena: 602 402 6373 Email: thomas.fulton@HUNTrealestate.com or mariaelena.rizzo@huntrealestate.com Web: FultonRizzo.com 5734 E Rancho Manana Blvd. Cave Creek, AZ 85331 MARKETING CONSULTATION
Always There For You
OUR PROFESSIONAL EXPERIENCE
We are your source for professional real estate services in Cave Creek, Carefree & North Scottsdale.
With great experience as Cave Creek Realtors and servicing all areas in northern Maricopa County, the Fulton Rizzo Team will help buyers and sellers meet their real estate objectives. We have extensive knowledge of the Cave Creek, Carefree & North Scottsdale communities and will work tirelessly on your behalf to make your next home buying or home selling experience a pleasant and successful one. Nothing satisfies us more than seeing the smiles of a successful real estate transaction.
The Fulton Rizzo HUNT Distinctive Properties’ office is located at the Rancho Manana Resort in the former historic dude ranch cook’s house. This is a huge benefit to sellers who use the Fulton Rizzo team. As MariaElena reveals, “Every day we have people from all over the country coming to the Rancho Manana Golf Course or Tonto Bar & Grill. They’re coming in from out of town, fall in love with the area, and stop in our office to see what’s available for sale. That’s not only an incredible advantage to our clients who are selling, but it’s so convenient for people who wish to move here.”
The Fulton-Rizzo team evenly represents buyers and sellers in residential and commercial transactions, everything from condos to million dollar homes. You’ll get a thorough, professional, and accurate representation no matter your budget.
About MariaElena Rizzo
Hailing from the Hudson Valley area of upstate New York, MariaElena has two children and lives in Cave Creek. “I love being next to the mountain, next to the natural beauty. This is such a tight-knit, real community. We both have so many personal relationships with fellow business owners in the area. We have such an eclectic group of people who mingle well because we all love it up here,” MariaElena said.
About Tom Fulton
Tom grew up in Colorado Springs, Colorado. He was involved in real estate development, and his family owns Rancho Manana! In addition to being Augie’s fur daddy, he is married to Noel. The couple shares eight children. Tom has lived in both Cave Creek and Carefree, and he would be happy to recommend either quaint town. He’s got a reputation for being an incredible negotiator, so clients know they will be getting the most equitable deal when they pick Tom to represent them.
SATISFIED CUSTOMERS
Charles W
”The Fulton Rizzo Team is amazing. They worked with us for an extended period of time to understand the area and availability of homes while our home (out of the area) was for sale. When it finally sold we were able to move quickly and with confidence to buy the right home for us thanks to MariaElena and Tom."
C Schneider
”MariaElena was recommended to me by a mutual acquaintance. While we never met personally as I was living out of state, she was very responsive to my needs and worked diligently to sell my home. I would highly recommend her.”
George M
"I have been completely fed up with brokers who are amateurs and do not know about what they are showing and selling. MariaElena was both exceptionally professional and perfectly helpful. She understood what I was looking for and, then, sorted my choice with the seller with great skill so that both sides were happy with the transaction. She also followed up once I had moved in to ensure all was in order and I was happy with the new place. A real professional and a pleasure to work with to best results."
L Pucell
”We met MariaElena at an open house while visiting Arizona as we started a search for a winter home. She showed great patience and flexibility as we would plan vacations over a year and a half while honing our search for just the right location. When we arrived she was always well prepared with data and information about different neighborhoods that would meet our qualifications. When we found just the right one. Tom joined in and helped as we went through the purchase process from out of state. They were both fabulous and communicated over different forms of available sources. They both even went to a condo and video chatted a viewing for us. We had a wonderful experience with the Fulton Rizzo team and would highly recommend them.."
Always There For You
Presented to: Thomas & Ruth McCann 23252 N 75th Dr Peoria AZ 85383
ONE Understanding your goals TWO Preparing your property for sale THREE Implementing your Seller Select marketing plan FOUR Determining the pricing strategy FIVE Creating a seamless experience SIX Expert negotiation & transaction management Always There For You SIX STEPS TO SUCCESS
STEP ONE UNDERSTANDING YOUR GOALS
• Why have you decided to sell? • Are you looking to buy another property? • When would you like to close? • What are your expectations? Always There For You
STEP TWO PREPARING YOUR PROPERTY FOR SALE
You want your home to sell quickly and for the highest amount possible. Utilizing our Setting the Stage preparation guide will ensure your home is presented at its best. It details how to:
Enhance your curb appeal
and organize your interior
Direct attention to your property’s best features
Design a flow for showings
Home Repair Plan
To attract more buyers, consider offering a HomeServe Plan to assure them that the home is protected from expensive plumbing, electrical, heating or cooling repairs caused by normal wear and tear that are typically not covered by your insurance, local utility company, or city/town.
You only get one chance tomakeafirstimpression . Always There For You
•
• Unclutter
•
•
STEP THREE
YOUR SELLER SELECT MARKETING STRATEGY
• Enhanced Web Presence • Comprehensive Just Listed Campaign • Targeted Open House Promotions • Professional & Prompt Lead Handling • HUNT Hotline Lead Capture System • ProShowSM Powered by ShowingTime • Strategic Partnerships • HUNT Distinctive Properties Always There For You
IMPLEMENTING
• Zillow • Trulia • Realtor.com • Homes.com • ERADistinctiveProperties.com* Featured presentation on HUNTrealestateAZ.com your Agent’s website, the local MLS website and exposure on the most highly-trafficked real estate search engines, including: Step THREE continued Always There For You ENHANCED WEB PRESENCE *Property must qualify for ERA Distinctive Properties.
ONLINE
• Property Website • Single & Double-Sided Property Flyers • Property Brochures • Email Blast Postcard • Printed Postcard • Virtual Tour • YouTube Video A complete online marketing campaign for your property, powered by the HUNT Digital Listing Center: Step THREE continued Always There For You
MARKETING
continued ONLINE MARKETING
ERADistinctiveProperties.com*
Our website exclusively features listings from the Distinctive Properties portfolio, designed with our signature elegant look, beautiful imagery throughout, as well as search functions designed to drive engagement and traffic. In addition to location based searches, affluent homebuyers have the opportunity to search for properties based on their lifestyle desires. This means your listing will show up to the right audience based on their more niche searches.
Step THREE
*Property must qualify for ERA Distinctive Properties.
ONLINE DISTRIBUTION Focused on digital exposure to get homes sold Based on internal and platform reporting for Jan 2020 Dec 2020 Views 207M Impressions 12M Views 294.4M Views 2.9M Views 15M 38M Page Views 2.6M Visits from Organic Search 29.9M Branded Property Views ERA.comSocial Automation & Video Microsites ERA YouTube Channels Listing Distribution Total 3.1M National Impressions 8.9M Local Impressions SEM
COMPREHENSIVE JUST LISTED CAMPAIGN
The moment your home is listed, your marketing campaign begins with targeted digital advertising:
• Display ads on Facebook and across hundreds of websites
• Geo-targeted to be seen by local prospects
• Behaviorally targeted to specifically reach real estate intenders
• Daily reporting shows how many people are viewing your property
Step THREE continued
Always There For You
Step THREE continued Your Open House will be supported with a dynamic marketing campaign that includes: • Open House listing on Zillow, Trulia & Realtor.com • Property Flyers • Email Blast Postcard • Facebook Posts • HUNT Signage Always There For You TARGETED OPEN HOUSE PROMOTIONS
HUNT Customer Service: Step THREE continued Always There For You • Professional and prompt response to all internet, voice and text inquiries on your property • Digital lead management system instantly routes prospective buyers directly to your HUNT agent HUNT Hotline – Our Exclusive Lead Capture System: • 24/7/365 information on your home via voice, text or mobile • Captures interested buyers in front of your property • One region-wide phone number for all HUNT ERA listings
Step THREE continued Staffed by live operators seven days per week, ProShow is the most effective system for showing your home. • Tracks and catalogs all of your home’s showing appointments • Collects agent and buyer feedback after they view your home • Identifies buyers already in the market looking at similar properties • Arranges your showing preferences to accommodate your schedule PROSHOW POWERED BY SHOWING TIME
Step THREE continued ERA Real Estate: • HUNT is the #1 largest ERA affiliate in the nation • Expanded Marketing Reach: 35 Countries Worldwide 2,286 Offices Worldwide 36,109 Sales Professionals Worldwide 23,129 International Sales Professional Always There For You STRATEGIC PARTNERSHIPS
Spain
Sweden
Switzerland
United
United Kingdom
United States
Reaching foreign buyers on the biggest international network. As part of the ERA Distinctive Properties portfolio, your listing will receive exposure within a premium network of nearly 100 sites in over 60 countries. • Argentina • Australia • Austria • Belgium • Bulgaria • Cambodia • Canada • Chile • China • Colombia • Czechia • Denmark • Estonia • France • French Polynesia • Germany • Greece • Hong Kong • India • Indonesia • Italy • Japan • Laos • Latvia • Liechtenstein • Luxembourg • Macau • Malaysia • Mauritius • Mexico • Morocco • Myanmar • Netherlands • New Caledonia • New Zealand • Papua New Guinea • Peri • Philippines • Poland • Portugal • Qatar • Romania • Russia Senegal • Serbia • Singapore • Slovakia • South Africa •
•
•
• Thailand • Tunisia •
Arab Emirates •
•
• Uruguay • Venezuela • Vietnam Step THREE continued WORLDWIDE EXPOSURE
STRATEGIC PROGRAMS
There
no
is only available
“We Will Sell Your House, or ERA Will Buy
This innovative program gives you the assurance that your home will sell within a six month listing period. If it doesn’t, ERA will buy it from
Your Home Sold... Guaranteed!
is
stronger commitment in real estate and it
from HUNT Real Estate ERA. ERA Sellers Security Plan®
It!”® *
you. *Costs, conditions and limitations apply.
DISTINCTIVE PROPERTIES
The HUNT Distinctive Properties marketing has been crafted to stand out from traditional marketing. Sophisticated, bright, and elegant; the designs speak to the nature of luxury, while letting your home shine through.
Step THREE continued • Gold HUNT Distinctive Property yard sign • Professional photography • Property ad in HUNT Distinctive Properties eMagazine • High-end property brochures • Exposure on HUNT social media channels Always There For You
TOP-TIER EXPOSURE
Premier Network
Your home will also reach high net worth homebuyers on sites such as WSJ.com, RobbReport.com and JamesEdition.com. Step THREE continued Always There For You *Additional fee may apply. Subject to agreement between homeowner & listing agent. *
SOPHISTICATED SOCIAL
Powerful Automation
As a Distinctive Properties listing, your home will automatically receive a video microsite, a listing detail page, and a custom YouTube® video to be shared across a variety social media platforms to target potential homebuyers. .
Step THREE continued Always There For You
LUXE CORNER
by ERA Distinctive PropertiesSM
Award-winning Digital Magazine
Our digital magazine showcases luxury listings from the ERA Distinctive Properties portfolio throughout the nation. The magazine is published bi annually on ERADistinctiveProperties.com and features editorial content about luxury trends, community spotlights, interior design and high-end lifestyle topics.
Step THREE continued Always There For You
LUXURY ADVERTISING
Your property could receive additional exposure in premium publications and websites that target affluent buyers. *Additional fee may apply. Subject to agreement between homeowner & listing agent. *
1. Understand Local Market Conditions
Inventory, Average Days on Market, Price/Square foot
STEP FOUR THE 4 STEPS OF PRICE STRATEGY
2. Compare Properties
Condition, Location, Size, Property Features
Pricing Right
While you and your agent will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you will miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.
3. Determine Window of Opportunity
Price Accurately: The majority of offers are received near the beginning of the listing period
4. Determine Listing Price
Create a pricing strategy that will encourage buyer offers
Always There For You
STEP
CREATING A SEAMLESS EXPERIENCE
Complete Homeownership Services
Through
under
HUNT Mortgage
Pre
Rate
home
Network Title Agency
HUNT Insurance
Complete line of property and casualty
HUNT Homeowners Club
Our
and
qualification of prospective buyers Low
Guarantee for your next
loan*
policies
Title search services
comprehensive benefits program featuring our exclusive Moving Concierge
access to our preferred home services vendor network
our core businesses you can buy, sell, finance, insure and maintain your home all
one roof. *Certain restrictions apply. Consult HUNT Mortgage for details. Always There For You
FIVE
Step FIVE continued
HUNT RELOCATION SERVICES
Your buyer could be coming from around the corner or around the globe. We reach more buyers with information about your property through our award-winning Relocation Department and its affiliation with the CARTUS®, the world’s largest relocation management company.
Ranked in Top 1% of all relocation brokers nationwide
Exclusive Principal Broker membership in Cartus
Moving out of the area? Get complimentary referrals to qualified service providers in your destination market
Always There For You •
•
•
Follow through from listing to sale
&
and beyond
Always There For You
–
We will keep you constantly informed on all activity surrounding the marketing of your property. • Feedback on showings, lead generation, advertising, and pricing conditions • Detailed reporting on inbound prospect inquires and customer reactions • Evaluate offers and negotiate best price and terms • Facilitate inspections • Coordinate closing date, time, location and contacts • Monitor buyer financing and home appraisal • Follow up on details • Review closing statement • Close the sale STEP SIX TRANSACTION MANAGEMENT
NEGOTIATION EXPERTISE
continued
MANAGING THE TRANSACTION
PRE-SALE
(Consultation & Planning)
• Comparable Market Analysis
• Review Seller Select Marketing Plan
• Property Photos Taken
• Open House Scheduled
• HUNT Yard Sign Installed
SALE PENDING
(Complete Settlement Process)
FOR SALE
(Execute Marketing Plan)
• Listing Placed on MLS & HUNTrealestateAZ.com
• Distribution to Partner Websites
• Online Marketing Launches
• HUNT Digital Listing Center
• HUNT Hotline
• ProShow Sets Appointments for Brokers & their Buyers
• Continually Monitor & Analyze Marketing Plan
• Review Offers & Negotiate with Buyer
SOLD
o Facebook Boosted Ad & Geo Targeted Digital Ads
ePostcards, Custom Property Website
YouTube Video, Virtual Tour
Facebook Posts & Property Brochures
o Agent Presents Offers
Negotiate Offer and Counter Offer
Reach Final Agreement
• Deposit Buyer’s Earnest Money
• Title Search with Network Title
• Review Inspections and Disclosures
• Complete Repairs with HUNT Homeowners Club
• Final Inspections with Buyer and Seller
• Remaining Funds Deposit into Escrow
• Record Deed of Title with Network Title
Always There For You Step SIX
o
o
o
o
o
EXPERT NEGOTIATION
Protecting your interests from contract-to-closing Step SIX continued • Negotiate the sale price and terms with the purchaser and buyer’s agent • Manage the entire transaction –coordination inspections; mortgage and title services
OUR COMMITMENT TO YOU
100% Risk-Free Guarantee
You pay nothing unless we deliver on our mutual goal of selling your home under terms and conditions that are acceptable to you. If at any time we do not live up to what we represent, we will release you from the listing agreement without question.
“Thank you for giving us the opportunity to help you achieve your real estate and homeownership goals.”
Peter F. Hunt Chairman & CEO / HUNT Real Estate Corporation
Always There For You Step SIX continued
To qualify for HUNT Distinctive Properties the listing price MUST be in the top 10% of the MLS data for that market. The market is defined by each zip code, and changes depending on location. Note: HUNT Real Estate ERA reserves the right to change, remove or add to strategy options at any time. HUNT is a registered trademark of HUNT Real Estate Corporation. ©2022 HUNT Real Estate Corp. Revised 5/2022 AZ Real Estate Mortgage Insurance Title Thomas & MariaElena Fulton Rizzo Team Licensed Real Estate Salespersons Tom: 480 489 1811 MariaElena: 602 402 6373 Email: thomas.fulton@HUNTrealestate.com or mariaelena.rizzo@huntrealestate.com Web: FultonRizzo.com Follow Us:
