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Humantific

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The OTHER Design Thinking JOURNEY LEARNINGS Elizabeth Pastor Design Thinking 2013 Conference Toronto, 2013

SenseMaking for ChangeMaking © Copyright © 2013 Humantific 1 Inc. All Rights Reserved.


Today •  CONTEXT •  WHAT’S IN IT •  WHAT IT LOOKS LIKE •  10 WAYS IT’S DIFFERENT •  TEACHING NEXT GENERATION •  CALL FOR PARTICIPATION


Constructing The OTHER Design Thinking

CONTEXT


CONTEXT

The OTHER Design Thinking / Where It Fits Our Practice

INFORMS

INFORMS

Viewable on Issuu.com

INFORMS

Viewable on Issuu.com

INFORMS

Our new book

My short talk today 4


NextD

Design is Changing! Are YOU?

NextD creates lenses to understand the evolving nature of design in the 21st century. (yes design thinking is part of design!)

NextDesign Leadership Institute New York 2002-2013


NextD FUTURES

Our next book in progress

The OTHER Design Thinking NEW CHALLENGES, NEW METHODS, NEW PRACTICES Coming Soon!

NextDesign Leadership Institute New York


NEXTD COMPLEXITY LADDER

The OTHER Design Thinking in Context

MAINSTREAM DESIGN THINKING

THE OTHER DESIGN THINKING IS FOCUSED HERE.

Most media stories, discussion groups, conferences, models, theories, initiatives, firms, design schools, learning programs and design thinker movies are focused here. LOW COMPLEXITY

NextD Complexity Ladder

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HIGH COMPLEXITY

Copyright Š 2013 Humantific Inc. All Rights Reserved.


NEXTD COMPLEXITY LADDER

Understanding The OTHER Design Thinking / Mess Scale Shift

Small Messes

Organizational Messes

Products and Services Messes

MAINSTREAM DESIGN THINKING IS HERE. LOW COMPLEXITY

Societal Messes

THE OTHER DESIGN THINKING IS HERE. NextD Complexity Ladder 8

HIGH COMPLEXITY Copyright Š 2013 Humantific Inc. All Rights Reserved.


NEXTD COMPLEXITY LADDER

Understanding The OTHER Design Thinking / Challenge Scale Shift

•  Communication Challenges

•  Product Challenges •  Service Challenges •  Experience Challenges

•  Systems Challenges •  Organization Challenges •  Industry Challenges

MAINSTREAM DESIGN THINKING IS HERE. LOW COMPLEXITY

•  Country Challenges •  Society Challenges •  Planet Challenges

THE OTHER DESIGN THINKING IS HERE. NextD Complexity Ladder 9

HIGH COMPLEXITY Copyright © 2013 Humantific Inc. All Rights Reserved.


NEXTD COMPLEXITY LADDER

Understanding The OTHER Design Thinking / From Brief to Constellations

The Brief Business

Product and Service Framing

Organizational Problem / Opportunity Framing

MAINSTREAM DESIGN THINKING IS HERE. LOW COMPLEXITY

Societal Problem / Opportunity Framing

THE OTHER DESIGN THINKING IS HERE. NextD Complexity Ladder 10

HIGH COMPLEXITY Copyright Š 2013 Humantific Inc. All Rights Reserved.


NEXTD COMPLEXITY LADDER

Understanding The OTHER Design Thinking / SenseMaking Shift

MAINSTREAM DESIGN THINKING IS HERE. LOW COMPLEXITY

THE OTHER DESIGN THINKING IS HERE. NextD Complexity Ladder 11

HIGH COMPLEXITY Copyright © 2013 Humantific Inc. All Rights Reserved.


NEXTD COMPLEXITY LADDER

Understanding The OTHER Design Thinking / Rise of CoCreation

The Crossover

MAINSTREAM DESIGN THINKING IS HERE. LOW COMPLEXITY

THE OTHER DESIGN THINKING IS HERE. NextD Complexity Ladder 12

HIGH COMPLEXITY Copyright © 2013 Humantific Inc. All Rights Reserved.


THE OTHER DESIGN THINKING

Moving Beyond the Cross-Over Era

Old Crossover Approach

Design 1.0 Design 2.0 Toolboxes

New Open-Frame Approach

Design 3.0 Design 4.0 Toolboxes

Complex Organizational Challenges Wicked Social Problems

Starts with Product/Service Presumptions

Complex Organizational Challenges Wicked Social Problems

Starts with Open Frame (No Presumptions)

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Copyright Š 2013 Humantific Inc. All Rights Reserved.


Constructing The OTHER Design Thinking

WHAT’S IN IT?


At Humantific,

The OTHER Design Thinking incorporates ThinkBlending: Change Making Thinking

Design Thinking +

Culture Construction Thinking

Systems Thinking Open Innovation Thinking

Team Dynamics Thinking Design Research Thinking

Applied Creativity Thinking

Innovation Acceleration Thinking

Visual SenseMaking Thinking


WHAT’S IN IT?

Understanding The OTHER Design Thinking / ThinkBlending

•  Design Thinking

•  Open Innovation Thinking

Optimism & Courage Creation of New Options Human/Life-Centered Considerations Aesthetic Considerations

Integration of Outside & Inside Integration of Open Tools Open Tools History Open Tools Creation

•  Applied Creativity Thinking

•  Visual SenseMaking Thinking

Orchestration of Behaviors Upstream Framing How Might We? Facilitation as Leadership

Cognition Considerations Visualization of Data, Info Complexities Clarity Considerations Ordering Systems Logic

•  Systems Thinking

•  Innovation Acceleration Thinking

Holistic Universe Views Inputs & Output Considerations Mapping Interconnections Broader Implication Considerations

Role of the Physical Environment Acceleration Framework Considerations Integration of Information Tools Process Skill as Acceleration

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Copyright © 2013 Humantific Inc. All Rights Reserved.


WHAT’S IN IT?

Understanding The OTHER Design Thinking / ThinkBlending

•  Design Research Thinking

•  Culture Construction Thinking

Objective Views On-site Observational Fact-Finding Pattern Recognition Insight Construction

Design of Inclusion Championing Diversified Value Systems Privileging Intervention Considerations Inclusion Leadership

•  Team Dynamics Thinking

•  Organizational ChangeMaking Thinking

Thinking Made Visible Championing Thinking Diversity Conflict Intervention Considerations Teaching Adaptability

Strategic Planning Considerations Change Initiative Design Considerations Upstream Participation Enabling ChangeMaking Leadership

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Copyright © 2013 Humantific Inc. All Rights Reserved.


Humantific proudly stands on the shoulders of numerous pioneers, including: Alex Osborn Sidney Parnes JP Guilford WJJ Gordon Otto Neurath Marie Neurath David Kolb

Harold J. Leavitt Charles Eames Ray Eames Karl E. Weick Min Basadur Ikujiro Nonaka Richard Saul Wurman


The OTHER Design Thinking

WHAT IT LOOKS LIKE [ Not Case Studies! ]


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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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In case you are wondering‌ The OTHER Design Thinking

10 WAYS ITS DIFFERENT [ from Design Thinking ]


01

STARTS UPSTREAM


Starts upstream from “briefs� without assumptions that products or services are required outcomes.

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02

CHALLENGE CONSTELLATIONS


Unpacks, maps and works from constellations of challenges rather than a single design brief.


03

SENSEMAKING RISES


SMALL SENSEMAKING

Emphasis shift… Proportion of SenseMaking to ChangeMaking inverts as challenges scale in complexity.

LARGE SENSEMAKING Copyright © 2013 Humantific Inc. All Rights Reserved.


04

COCREATION RISES


Multidisciplinary CoCreation is the norm rather than the exception as challenges scale in complexity.


05

FACILITATION LEADERSHIP


Incorporates facilitation as a process orchestration role not a content-advocacy role.

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06

THINKING INTEGRATION


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Visualizes & deliberately integrates multiple thinking styles.

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07

INNOVATION BEHAVIORS


Focuses on surfacing & orchestrating innovation behaviors.

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08

EXTERNALIZED PROCESS


Sharable common innovation process language is externalized & visualized.

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09

THINK BALANCE


THINK BALANCE

Think Model: Inclusive Innovation Humantific defines Integrative Thinking & Inclusive Innovation

Champions & integrates Think Balance values into culture constructions.

HERE!

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Copyright Š 2013 Humantific Inc. All Rights Reserved.


10

INNOVATION HARMONICS


INNOVATION HARMONICS

Humantific Innovation Harmonics: 10 Organizational Change Leverage Points

How Balanced

How Aligned

Humantific’s Innovation Harmonics

Our new book fits here… 10 LEVERAGE POINTS TO INTERVENE IN INNOVATION CAPACITY BUILDING WITHIN ORGANIZATIONAL SYSTEMS.

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Copyright © 2013 Humantific Inc. All Rights Reserved.


INNOVATION HARMONICS

Typical Organization Types / Seen Thru Innovation Harmonics

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INNOVATION HARMONICS

Double Excellence Progression Ladder Our practice

5 4 3 2 1 0 Most Graduate Schools

Common Process Mastery

Double Excellence Integrated System

Common Process Connected to CultureBuilding

Common Externalized Process

Individual Externalized Process

No Externalized Process

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Copyright Š 2013 Humantific Inc. All Rights Reserved.


IED Madrid

TEACHING A NEW GENERATION [ The OTHER Design Thinking Leadership ]


CALL FOR PARTICIPANTS! YOU?

Let’s Talk… 118

Copyright © 2013 Humantific Inc. All Rights Reserved.


Before Change Happens:


New Seeing Happens New Understanding Happens New Thinking Happens

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Humantific

Š

SenseMaking for ChangeMaking

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Contact: kickitup@humantific.com

www.humantific.com

The OTHER Design Thinking  

On November 7, 2013 Humantific CoFounder presented The OTHER Design Thinking at the Design Thinkers 2013 Conference in Toronto. Part of E...

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