PROCESS 1 | GROUP 1: CPS
WALLAS CREATIVITY PROCESS ORIGINAL PROCESS VIEW
1926
ORIGIN Developed by Graham Wallas.
1 Preparation – Definition of issue – Observation – Study
SOURCE
Wallas, G. The Art of Thought. New York: Harcourt Brace, 1926. “Graham Wallas.” Wikipedia: The Free Encyclopedia. Wikimedia Foundation, Inc. <http://en.wikipedia.org/wiki/Graham_Wallas>.
2 Incubation
Copyrights of all process models remain with copyright holders.
– Laying the issue aside
3 Illumination – The moment when a new idea finally emerges ANALYSIS NOTES
4 Verification – Checking it out
• One of the earliest creative thinking process models defined by a list of words. • In his 1926 book entitled The Art of Thought, Wallas wrote that two types of thinking are complementary. He called the two types creative and analytical thinking. Later others would refer to the two types as imaginative and analytical thinking. • In numerous early process models including this one, the emphasis was on generation of ideas. Wallas’s suggests ideas “emerge” during the Illumination step. • In this early model we see a step called “Incubation” that is not seen in many later process models.
Humantific for OPEN Innovation Consortium
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Innovation Methods Mapping