Hudson Valley Mercantile Press Kit 2014

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The Gratitude Issue

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hudson valley

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who we are & why we do what we do W hen Hudson Valley Mercantile began publishing in March With Hudson Valley Mercantile, we work to support the

of 2008, it was with the basic understanding that together the arts and small business help weave the fabric of a community and distinguish one community from the next. For instance, Hudson is home to Walking the Dog Theater, Time and Space Limited, Vasilow’s Confectionery and Spotty Dog Books & Ale; and the Richard B. Fisher Center for Performing Arts, the George Cole Antiques Auction center and Taste Budd’s Cafe are unique to Red Hook – two glimpses at the diversity of businesses and venues that draw visitors to a community. From Rhinebeck to Kinderhook, and Kingston to Coxsackie, similar but equally distinctive examples of culturally appealing communities exist. With Hudson Valley Mercantile, we work to support the synergistic relationship between business and culture in the Hudson Valley and celebrate the fabric of community that together they weave.

Kari Feuer’s River and Heavens

synergistic efforts of business and culture in the Hudson Valley, and celebrate the fabric of community that together they weave.

Whether the reader is a full-time resident, weekender or just passing through, Mercantile acts as a concierge, pointing readers to local attributes, entertainment venues and events of interest.

We unabashedly promote local businesses and celebrate the people behind the scenes by showcasing the places and faces that make each community a unique gem in the great cultural mosaic that is the Hudson Valley.

photo by Charles Kyriazos

photo by Dan Region

photo by Kristen Cronin

A vibrant arts and culture industry helps local businesses thrive.

It is well-documented that the arts are essential to a healthy economy and cultural life. A 2007 study, Arts & Economic Prosperity III: The Econiomic Impact of Nonprofit Arts and Culture Organizations and Their Audiences, demonstrates that the nonprofit arts and culture industry is an economic driver in communities – a growth industry that supports jobs, generates government revenue, and is the cornerstone of tourism. “This study is a myth buster,” said Robert L. Lynch, president and CEO of Americans for the Arts. “Most Americans understand that the arts improve our quality of life. This study demonstrates that the arts are an industry that stimulates the economy in cities and towns across the country.”

In April 2009, David Colby, President of the Columbia County Chamber of Commerce, presented to the Columbia County Board of Supervisors findings from a study commissioned by Perform Columbia, a collective of Columbia County performing arts organizations. The study showed that the performing arts make an economic impact of greater than $8 million dollars each year on the local economy. Hudson Valley Mercantile looks to support and promote this important economic driver and to help raise the level of awareness of the cultural attributes of the communites we serve.

One Hudson City Centre, Suite 202, Hudson, NY 12534 • 518.828.1616 • www.registerstar.com • www.hvmercantile.com

hudson valley

Mercantile live. work. play.

e d i t o r ial highlights features & contributors

calendars of events

Live! On Stage: features everything from professionally-staged, full-length productions, to dramatic readings at ecclectic venues, to stand-up comedy and improv performances, to classical and modern dance at a wide array of community theater and performance arts centers throughout the Hudson Valley.

Readings, Signings & Screenings: meet-the-author events, book signings, special film screenings, literary festivals, poetry readings, book fairs and more.

Take the Kids: Looking for something to do with the kids? Find oodles of fun and educational events all month long throughout our vast Hudson Valley coverage area.

Over the years, Mercantile has developed a reputation for curating the most comprehensive events calendars to guide readers to leisure and cultural activities throughout all of Columbia, Greene, and Dutchess counties, with additional events from Albany, Delaware and Ulster counties each month. We organize these calendars by date, separated by interest area to facilitate easy searching and event planning for our readers.

Bright Green Valley: lectures, film screenings, concerts, book signings, workshops, opportunities in activism and more – all with environmental sustainability as the core theme!

These calendars include:

Special Seasonal Calendars: Winter, Spring, Summer & Fall extended preview calendars; And last but not least our HOLIDAY Season Preview calendar chock full of everything you could imagine doing to celebrate the holidays in the Hudson Valley!

Basilica Hudson photo by Matt Charland

Hudson Arts Walk photo by David Lee

Concerts: musical performances throughout our coverage area.

From classical symphony at the Richard B. Fisher Center for the Performing Arts, to a country hoedown in an Ancram barn, to an open mic night at a Catskill tavern, there’s something for every musical taste in our calendar.

Plus, regular themed calendars of events such as: Gardening Happenings, Fairs & Festivals, Holiday Happenings, and Frightful Fun.

Amber Sunset, watercolor by Betsy Jacaruso

Seasonal Palette: visual arts gallery exhibits from throughout our market area, plus special art events and workshops. This calendar is enhanced by examples of exquisite artwork created by local artists and curated by local aficionados.

Miscellaneous: Everything else! Fairs, community events, food festivals, wine tastings, civic organization fundraising events, hikes, etc...etc...etc...

Richard B. Fisher Center for the Performing Arts at Bard College

We approach Hudson Valley Mercantile as an ongoing conversation between neighbors. As such, we boast exclusive local columns and features, and samples of dynamic visual art and photography produced by local artists, business people and other community stakeholders. Each month of the year, our contributors share their views of a seasonal theme captured in their own words, through their lenses, or by their hands. This content serves as the contextual backdrop of the season and lends a diverse mix to entertain our readers and complement our comprehensive cultural calendars of events.

places to g o • per for m an ce s to see • fes tiva ls to attend • food to tas te

One Hudson City Centre, Suite 202, Hudson, NY 12534 • 518.828.1616 • www.registerstar.com • www.hvmercantile.com

hudson valley

Mercantile live. work. play.

the b a s i c s

av ai lab le a d s izes

• frequency: Monthly • circulation: 10,000 plus

Full Page 7.25” wide x 9.75” tall

• distribution: premium delivery to Register-Star

and Daily Mail subscribers; and distributed free at high traffic venues in Greene and Columbia counties and in Northern Dutchess, Eastern Ulster and Southern Albany counties

why a dve rt is e w ith us 4Mercantile = a cost effective way to reach customers on a monthly basis.

Half Page 7.25” wide x 4.75” tall

4Month-long calendars of events extend Mercantile’s shelf life and ensure repeat impressions for your ad 4Readers value Mercantile’s usefulness: they seek it out and keep it around!

Quarter Page 3.5” wide x 4.75” tall

4Mercantile is delivered directly to newspaper readers as part of their home delivery and distributed free at strategically-selected, high-traffic venues throughout the Northern Hudson Valley market area.

4Build your brand through exposure in a high-quality, trusted atmosphere; you will be in the company of other wellrespected, local advertisers.

Eighth Page 3.5” wide x 2.35” tall

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One Hudson City Centre, Suite 202, Hudson, NY 12534 • 518.828.1616 • www.registerstar.com • www.hvmercantile.com

adver t i s i n g • a d vert i s ing • advertising • adverti sing • adver ti s i n g

hudson valley

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adve rtis ing s ubm is s ion re quire men ts

advertis i n g r a t e s

Please submit ads via e-mail to adsales@registerstar.com

Advertising Rates 2014 Size

Open Rate

Glossy Full

$2,500

We use the following Design Programs:

3X

6X

12 X

$2,250

$2,000

$1,750

Adobe Creative Suite: Photoshop, InDesign, Illustrator If any program files are sent, we require any “links” (images/logos/etc that have been placed in the document)

Color Full

$1,350

$1,200

$1,075

$875

Color Half

$700

$635

$560

$450

Color Quarter

$375

$335

$300

$235

Color Eighth

$180

$165

$145

$120

B&W Full

$950

$850

$750

$625

B&W Half

$500

$450

$400

$325

B&W Quarter

$275

$250

$225

$195

B&W Eighth

$135

$125

$115

$ 95

publicat i on s ch e d u l e Publication Schedule 2014 Issue: Pub Date

Adv Deadline

Glossy Adv Deadline

March: February 26 Theme: Cabin Fever

February 14

February 7

April: March 26 Theme: Spring Preview & Summer Camps

March 14

March 7

May: April 25 Theme: Green Living

April 11

April 4

June: May 21** Theme: Gardening

May 9

May 2

July: June 25 Theme: Celebrating Summer

June 13

June 6

August: July 23 Theme: Fairs & Festivals

July 11

July 4

September: August 27 Theme: Transitions

August 15

August 8

October: September 24 Theme: Harvest

September 12

September 5

November: October 22 Theme: Gratitude

October 10

October 3

December: November 26** Theme: Holiday

November 14

November 7

January 2015: December 24** Theme: Health & Fitness

December 12

December 5

Acceptable file formats: .tiff .eps .pdf

.psd .indd .ai

* CMYK with a resolution of 300 dpi. Greyscale for black-and-white.

Complementary advertising design available for contract advertisers.

Liability: The Advertiser owns or controls all intellectual property rights to the advertisement and agrees to indemnify and hold Columbia-Greene Media, its agents and assigns, harmless from all liabilities, claims, losses, or damage of any kind arising out of the publication of any advertising submitted to Columbia-Greene Media, on behalf of the Advertiser.

Payment Terms: Payment terms are net 30 days. Advance payment required for first-time advertisers. A signed contract is required prior to ad publication.

Payments are non-refundable; credit will be issued for errors in which the Publisher is responsible. The liability of the Publisher for any errors for which the Publisher can be held legally responsible will not exceed the cost of the advertising space.

Cancellation of space reservations by the Advertiser will result in an adjustment of the rate for ads run to the full, open rate, to reflect the cost of the space.

sale s re pres e ntative s

Tara Buffa ext. 2412 tbuffa@registerstar.com

Jonathan Block ext. 2415 jblock@registerstar.com

ca ll 518 . 828. 1 616

Meghan Espel ext. 2311 mespel@registerstar.com

Bob Belby ext. 2414 rjbelby@registerstar.com

For general inquiries or comments, contact Jim Gibbons, Director, New Business Development at 518.828.1616 x 2461, or jgibbons@registerstar.com.

** May 21, Nov. 26 & Dec. 24 deadlines subject to change due to printer early deadline & holiday distribution schedule.

One Hudson City Centre, Suite 202, Hudson, NY 12534 • 518.828.1616 • www.registerstar.com • www.hvmercantile.com