BEHIND THE JEANS SUMMER 2012
LET YOURSELF GO.
J U LY 2
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7 GLOBAL MEETING PARIS
INDEPENDENCE DAY
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HUDSON x FLAUNT x SATINE EVENT 15
“YOU WILL BE SCENE”
(p.6)
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NY CABERET LAUNCH
100,000
THE ELECTRIC ROOM NYC
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LIKES
22 ENK BLUE, NYC
(p.7) 23
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ENK BLUE, NYC
ENK BLUE, NYC
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12,000
ENK BLUE EVENT DREAM HOTEL ROOFTOP PENTHOUSE NYC
FOLLOWERS
(p.8) 30
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JULY ARRIVALS • REFORM STRETCH • DOVER WASH • BERMUDA WASH • BOWERY WASH
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AUGUST AUGUST ARRIVALS
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3
• THE LEELOO • THE JULIETTE • LACE PRINT DENIM
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5 INTERMEZZO, NYC
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ATLANTA MARKET
ATLANTA MARKET
ATLANTA MARKET
LEELOO VIDEO RELEASE + RETAIL PARTNERSHIP
BLOOMINGDALE’S LEELOO LAUNCH EVENT
4,000
BLOOMINGDALE’S, SELFRIDGES, LANE CRAWFORD, AND LE 66 CHAMPS
59TH STREET, NYC
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INTERMEZZO, NYC
INTERMEZZO, NYC
FOLLOWERS
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(p.10)
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L.A. MARKET
L.A. MARKET
L.A. MARKET
DALLAS MARKET
DALLAS MARKET
DALLAS MARKET
HUDSON CABARET LAUNCHES ON HUDSONJEANS.COM
SPRING 2013 SALES MEETING, LAS VEGAS
BLOOMINGDALE’S AUG TREND BOOK FEATURING LEELOO IN BONE
HIGHLIGHTING LEELOO
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ENK VEGAS
ENK VEGAS
ENK VEGAS
SCHMOOZING + BOOZING IX REV GROUP x HUDSON SURRENDER AT ENCORE
SELFRIDGES UK WINDOW (8/20-23)
CREATIVE REC x HUDSON “X YEARS IN THE MAKING” MARQUEE, COSMOPOLITAN (p.13-16)
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SELFRIDGES UK LEELOO LAUNCH EVENT (p.17)
DENIM SURGERY EVENT
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23
(p.11)
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BLOOMINGDALE’S SEPT CATALOG FEATURING LEELOO IN EVERGREEN
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SEPTEMBER 1
SEPTEMBER ARRIVALS
BLOOMINGDALE’S SEPT CATALOG FEATURING LEELOO IN ALL COLORS
• THE ART DECO
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FNO EVENTS: NATIONAL JEAN CO BOSTON (p.19) AMERICAN RAG FASHION ISLAND (p.20) SAKS MEN’S
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HUDSON CABARET INTRODUCES THE ART DECO COLLECTION
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(p.21)
HOUSTON
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PIN IT TO WIN IT:
ONE VOICE
HUDSON CABARET CONTEST
RHYTHM CHILD BACK TO SCHOOL SHOW
(p.22)
(p.22)
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COTERIE NYC
COTERIE NYC
COTERIE NYC
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(p.23)
HUDSONJEANS.COM LAUNCHES NEW LAYOUT
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AMERICAN RAG WINDOW
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LA BREA
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SALES DINA MCCAFFREY SVP OF SALES + MERCHANDISING
MERCHANDISING
KIANA HARROD EXECUTIVE SALES ASSISTANT
YVONNE AYALA MERCHANDISE MANAGER
SHEENA ALMEDA WEST COAST MERCHANDISER
DEIRDRE HARRIS WEST COAST MERCHANDISER
TAYLOR WINSTON WEST COAST MERCHANDISER
ANDREW ROMEO EAST COAST MERCHANDISER
WOMEN’S SALES TERRITORIES MONICA TOPHAM MIDWEST IL, IN, MI, WI, MN, OH, IA
EMILY HOMA WOMEN’S DEPT STORE SALES ASSISTANT (NYSR)
CHAR BRYANT DIRECTOR OF WOMEN’S DEPARTMENT STORES
LAURA HERERRA NORTHWEST NORTHERN CA, OR, WA, AK, ID, MT, WY, CO, UT, NE, ND, SD
BLOOMINGDALE’S, SAKS, LORD & TAYLOR, MACY’S, NEIMAN MARCUS, BERGDORF, NORDSTROM, OFF PRICE
SASHA WEIR SOUTHWEST/ISLANDS
DAVEY NAPOLI NORTHEAST
SOUTHERN CA, MARIO’S (SEATTLE), NV, AZ, HI
ME, CT, DE, NY, NH, NJ, PA, MA, RI, VT, MD, DC, NEIMAN MARCUS
LAURA RABEN MID-SOUTH (WOMEN’S/MEN’S)
TAMMY BROWN NORDSTROM
TX, OK, NM, KS, MO, AK, LA, MS, CUSP
(LASR)
MICHELLE BARTLETT WOMEN’S SPECIALTY MANAGER AMAZON.COM (LASR)
LACEY WALL SOUTHEAST GA, FL, AL, KY, NC, SC, TN, WV, VA
MEN’S SALES TERRITORIES
CARMELA FUCCIO DIRECTOR OF MEN’S SALES
KEVIN BRENNAN WEST/ISLANDS NORDSTROM MEN’S CA, NV, AZ, UT, HI, OR, WA, AK, ID, MT, WY, CO, NE, ND, SD, PIPERLIME
CHRIS CAVANAUGH EAST/MIDWEST SAKS, MACY’S ME, CT, DE, NY, NH, NJ, PA, MA, RI, VT, MD, WASHINGTON, DC IL, IN, MI, WI, MN, OH, IA
LAURA RABEN MID-SOUTH (WOMEN’S/MEN’S) TX, OK, NM, KS, MO, AK, LA,MS, NEIMAN MARCUS DIRECT, CUSP
LACEY WALL SOUTHEAST GA, FL, AL, KY, NC, SC, TN, WV, VA
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J U LY E V E N T S 7/1 2 H U DSO N X F L AU NT X SAT IN E “YO U W IL L B E SCEN E” EV ENT
HUDSON partnered with Flaunt Magazine and Satine in Los Angeles to celebrate ten years of “Nighttime Escapades”-featuring the magazine’s best candid Hollywood photos from the past decade. The event was hosted by Constance Cooper and guests enjoyed great food and (of course) two open bars. The latest HUDSON styles were on display and by the end of the night a full on dance party broke out in the middle of the boutique! Just another HUDSON nighttime escapade...
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7/ 1 8 H U DSO N CA BA R ET LAUN CH AT T H E EL ECT RIC RO O M, NYC
The HUDSON Cabaret launched in style in New York City at The Electric Room. The event was given in association with Interview Magazine and hosted by Cabaret star Georgia May Jagger. Attendees were treated to cocktails by Maestro Dobel Tequila and a DJ set by Au Revoir Simone. “People felt comfortable at the Cabaret: They did not have to stick to the usual rules of society.”
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J U LY E V E N T S 7/23 EN K B LUE EVEN T
HUDSON celebrated the launch of Spring/Summer 2013 at ENKNYC with partners Isko and Flaunt Magazine. The exclusive, invite-only event took place at PHD, Rooftop Penthouse at The Dream Hotel Downtown. Guests enjoyed signature cocktails by Double Cross Vodka and music by DJ’s Saheer Umar and Dexter Love.
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AUGUST EVENTS 8/6 BLOOMINGDALE’S LEELOO VIDEO RELEASE + RETAIL PARTNERSHIP
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AUGUST EVENTS 8/9 BLOOMINGDALE’S LEELOO LAUNCH EVENT, 59TH STREET NYC
HUDSON joined forces with NYLON and Bloomingdale’s to feature the LEELOO. The event was hosted by Ben Taverniti and blogger Natalie Suarez of “Natalie Off Duty”. Special edition totes were given away with every HUDSON purchase and shoppers were treated to music by DJ Kissette.
THURSdAy, AUgUST 9 6-8PM y.E.S. CONTEMPORARy SPORTSWEAR bLOOMINgdALE’S 59TH STREET ON 2 fEATURINg THE
LEELOO jEAN IN ASSOCIATION WITH
HOSTEd by
bEN TAvERNITI
HUdSON CREATIvE & dESIgN dIRECTOR
NATALIE SUAREz
bLOggER Of “NATALIE Off dUTy” dj SET by
kISSETTE jOIN US fOR A bLOOMINgdALE’S ExCLUSIvE LEELOO LAUNCH EvENT ANd gET STyLINg TIPS fROM CREATIvE ANd dESIgN dIRECTOR, bEN TAvERNITI ALONg WITH gUEST HOST bLOggER, NATALIE SAUREz Of NATALIE Off dUTy! - RECEIvE A SPECIAL TOTE WITH ANy HUdSON jEAN PURCHASE * -
#HUdSONCAbARET: #LEELOO WITH @HUdSONjEANS @bLOOMINgdALES @NyLONMAg @bENTAvERNITI @NATALIEOffdUTy @SANdRAkISSETTE @MARSHAkISSETTE *ONE PER CUSTOMER, WHILE SUPPLIES LAST.
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8/17 HUDSON CABARET LAUNCHES ON HUDSONJEANS.COM WITH THE LEELOO
HUDSON Cabaret debuted on HUDSONJEANS.COM with a special dedicated page including campaign imagery, videos, and first featuring the Leeloo. Inspired by the graphic top worn by a character of the same name in the movie the 5th Element, Leeloo is a super skinny jean cropped just above the ankle and features a contrast, slimming black stripe down the leg and across the waistband. The style is constructed in a 360째 stretch fabric with maximum retention and recovery so that it never loses its shape!
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AUGUST EVENTS 8/17 THE NEW HUDSONJEANS.COM GOES LIVE
HUDSONJEANS.COM hit refresh–– debuting a brand new look with a lighter, modern feel and clean product photography!
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8/20 REV GROUP X HUDSON - SCHMOOZING + BOOZING IX, LAS VEGAS
The party started early with HUDSON and Rev Group hosting the annual Schmoozing + Boozing event at Surrender at Encore. An open vodka bar was provided by Belvedere with sounds by MK and Lindsay Luv.
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AUGUST EVENTS 8/20 CREATIVE REC X HUDSON - “X YEARS IN THE MAKING”, LAS VEGAS
The HUDSON party people continued into the night with the biggest event at ENKVEGAS: The Creative x HUDSON 10 year anniversary party. Both brands turn 10 this year so it was an all out birthday bash at Marquee at the Cosmopolitan with DJ sets by Hardwell, Ruckus, Politik, MK and Lema.
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8/20 - 8/22 ENK VEGAS
It was another amazing show in Vegas for HUDSON. The week was kicked off with the Spring Sales Meeting where the crew reviewed new styles for Spring 2013, and Peter spoke about his vision and goals for the company. The booth was designed with the iconic 10 Year Anniversary imagery and music was provided as always by DJ MK.
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AUGUST EVENTS 8/20 - 8/22 ENK VEGAS, CONTINUED
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8/23 SELFRIDGES UK LEELOO LAUNCH/DENIM SURGERY EVENT
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AUGUST EVENTS 8/27 HUDSON CABARET INTRODUCES THE JULIETTE
The second style debuted at the HUDSON Cabaret was the Juliette-- a super skinny fit combined with a unique front ankle zipper detail. A corresponding video featuring Beat boxer Tez was also released. “We came up with this killer idea of involving Tez and incorporated the zipper in the jean to complement his craft,” said Ben Taverniti, Hudson Jeans creative director. “The whole idea of the Hudson Cabaret is about self-expression and unbridled creativity. Through Tez’s creativity, we were able to highlight the jean’s key feature, the front mid ankle zipper, in a fun way.” The style was inspired by his friend of the same name: “She is always in amazing stilettos, so we wanted something that would show off her killer shoes.”
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SEPTEMBER EVENTS 9/6 FASHION’S NIGHT OUT: NATIONAL JEAN COMPANY, BOSTON
HUDSON x National Jean Company for Fashion’s Night Out was an exclusive denim preview featuring the Juliette Ankle Zip Jean. Light bites and cocktails were served and music was performed by Shea Rose.
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SEPTEMBER EVENTS 9/6 FASHION’S NIGHT OUT: AMERICAN RAG, FASHION ISLAND
HUDSON celebrated Fashion’s Night Out with American Rag, Fashion Island hosting an event in store with cocktails by Vita Frute and music by DJMK. With every HUDSON Jeans purchase, shoppers received a free HUDSON tote and chance to win free HUDSON Jeans. In addition, to celebrate HUDSON’s 10 yr anniversary, the first 10 customers received 10% off every pair of HUDSON Jeans!
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9/ 7 HUDSON CABARET INTRODUCES THE ART DECO COLLECTION
The third offering at the HUDSON Cabaret was the Art Deco Collection. The collection consists of two Nico super skinnies, and one new silhouette called Tamara-- all boasting Art Deco prints which were inspired by diamond bracelets, Faberge eggs and Great Gatsby era patterned wallpaper. The Tamara features black stretch denim fabric with an intricate contrasting side seam embroidery design. To coincide with the debut of Art Deco, HUDSON also released a playful video starring Georgia May Jagger and the New York electro band, Au Revoir Simone!
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SEPTEMBER EVENTS 9/11 “PIN IT TO WIN IT” PINTEREST CONTEST HUDSON held a Pinterest contest, inviting fans to create a pinboard picturing how they might spend a night out at the HUDSON Cabaret. The lucky winner was Donna Fiorino, who received all three Art Deco styles! See her complete board here: http://pinterest.com/donnajustine/a-night-out-at-the-hudson-cabaret/
9/12 ONE VOICE RHYTHM CHILD BACK TO SCHOOL SHOW HUDSON met the One Voice children for the the first time this school year while making music with the wonderful and talented Norman of Rhythm Child!
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9/ 19 – 9/21 COT ERIE, N YC September 2012 was the best NY Coterie show that we’ve had to date, both on attendance and sales!
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FAN FEED
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RETAILER REVIEWS
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BLOGGER BUZZ
S U GA R L AWS
Leeloo in Bone
LA PETITE ANGLAISE
BEHIND THE SEAMS
BEHIND THE SEAMS
Juliette in Coal Black
Krista in Space
Leeloo in Bone
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CELEBRITY FANS
K AT H E R I N E H E I G L
G E O R G I A M AY J A G G E R
SOFIA VERGARA
July – Nico – Chelsea
July – Juliette – Black Leather
July – Nico – Chelsea
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ADAM RODRIGUEZ
LANA DEL REY
JOE JONAS
July – Clifton – Diaver
July – Nico – Chelsea
July – Byron – Jet Black
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CELEBRITY FANS
CELEBRITY FANS
E M I LY V A N C A M P
KYLIE MINOGUE
JEAN CLAUDE VAN DAMME
July – Nico Cut-off – Mia
August – Nico – Mystique
August – Byron – White
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O L I V I A PA L E R M O
ALESSANDRA AMBROSIO
ALESSANDRA AMBROSIO
September – Leeloo – Bordeaux
September – Venice – Pink Splash
September – Nico Short – Mint Leopard
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CELEBRITY FANS
O L I V I A PA L E R M O
JAMIE KING
SOFIA VERGARA
September – Leeloo – Steel Grey
September – Nico – Black
September – Ferris – Loving Cup
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RACHEL MCADAMS
JESSICA BIEL
SOFIA VERGARA
September – Ferris – Legacy
September – Nico – Berry
September – Ferris – Laura
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G EO R G I A M AY JA G G E R T R A C K E R
E L L E U K – J U LY
NUMERO TO KYO – J ULY/AUG
V O G U E . F R – J U LY
FEATURE
COVER
FEATURE
S U M M E R O LY M P I C S – A U G
V O G U E I TA L I A – A U G
INSTYLE UK – SEPT
CLOSING CEREMONIES, LONDON
FEATURE
FEATURE
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