“Each new day is a blank page in the diary of your life. The secret of success is in turning that diary into the best story you possibly can.�
JANUARY 2
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13 PRINCIPLES VIDEO RELEASE
13 PRINCIPLES FACEBOOK CONTEST (JANUARY 11-23)
60,000
PHOSPHORESCENT INVASION VIDEO RELEASE (p.8)
9 INTERMEZZO TRADESHOW, NYC (JANUARY 8-10)
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(p.8)
(p.5)
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LA MARKET (JANUARY 16-19)
HUDSON REACHES
FANS!
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BOBBLE GWP WITH ANY PURCHASE OF HUDSON X EQUINOX ON HUDSONJEANS.COM
HUDSON REACHES
9,500
FOLLOWERS!
FANS!
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HUDSON REACHES
65,000
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ENKNYC TRADESHOW (JANUARY 22-24)
ONE VOICE CHARITY BUBBLEMANIA EVENT
DALLAS MARKET (JANUARY 26-29)
(p.5)
END OF SEASON SALE ON HUDSONJEANS.COM
BULL RUN MINISERIES BEGINS ON MTV2 11:30 pm, 8 EPISODES
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january arrivals
SALES MEETING LA SHOWROOM
• Nico POP Colors • LouLou Phosphorescent • Nico Space Invaders
2 HUDSONJEANS.COM // BEHIND THE JEANS // JANUARY 2012
THE FAN FEED
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JANUARY HIGHLIGHTS
ONGOING // PHOSPHORESCENT INVASION WE RELEASED OUR NEW LOULOU PANT IN PHOSPHORESCENT COLORS THIS MONTH AND KICKED OFF A MONTHLONG CAMPAIGN LEADING UP TO OUR FEBRUARY 10th PHOSPHORESCENT INVASION EVENT WITH SCOOP IN THE MEATPACKING DISTRICT IN NYC. THERE HAS BEEN GREAT RESPONSE FROM THE PRESS AND ANTICIPATION IS HIGH! The LOULOU is inspired by the iconic “Le Smoking” tuxedo suit, with a neon twist. HUDSON’s newest fit embodies an effortlessly chic, tailored, skinny silhouette with an allimportant flash of color. “The LOULOU is about art and contrast of color. The idea behind the jean is really a clash of different inspirations originating with the tuxedo style and drawing on phosphorescent street art and graphic elements, architecture and even athletic uniforms.” says Ben Taverniti, HUDSON Creative and Design Director. For the launch of the LOULOU, HUDSON is partnering with NYC artist, Aakash Nihalani to use his signature fluorescent tape to highlight and emphasize elements of layering and depth already present in the urban environment. HUDSON will invade New York City on the evening of February 10, 2012 during New York City Fashion Week. The Phosphorescent Invasion will take place throughout the city and will include video projections and wildpostings of images from the original campaign showcasing the LOULOU illuminated by black light. The invasion will culminate in an exclusive event at Scoop NYC in the Meatpacking District.
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1/11 – 1/23 // 13 PRINCIPLES FACEBOOK CONTEST IN ORDER TO PROMOTE FACEBOOK AWARENESS AND OUR NEW 13 PRINICIPLES VIDEO WE CREATED A CONTEST/GIVEAWAY THIS MONTH BASED ON THE 13 PRINCIPLES CONCEPT. EACH DAY FOR 13 DAYS WE FEATURED A DIFFERENT PRINCIPLE PAIRED WITH A SPECIFIC STYLE OF HUDSON JEANS. ANYONE THAT ‘LIKED’ US ON THAT DAY WAS ELIGIBLE TO WIN THAT STYLE. IN THE END, ONE LUCKY FAN WAS THE WINNER OF A YEAR’S WORTH (12 PAIRS) OF HUDSONS! THE INITIATIVE WAS A GREAT SUCCESS, EARNING US MORE THAN 7,000 NEW FANS ON FACEBOOK!
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JANUARY HIGHLIGHTS
1/24 // ONE VOICE CHARITY
1/27 // BULL RUN MINISERIES
BUBBLEMANIA!
ON MTV
THE KIDS AT KEDREN/WATTS 5 SCHOOL WERE TREATED TO A FUN DAY FULL OF ALL SORTS OF BUBBLES. HUDSON EMPLOYEES ANDIA BAYANDOR AND JENNIFER ALEXANDER WERE ON HAND TO HELP WITH THE SHOW!
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THE 2011 BULL RUN RACE WILL BE FEATURED IN AN 8-PART MINISERIES ON MTV2, FRIDAYS AT 11:30PM. SPOILER ALERT: HUDSON WINS!
THE HUDSON SALES TEAM TERRITORY MAP
LAURA MILLS VP OF SALES
WOMEN’S
MARISSA QUITASOL SALES ASSISTANT
MONICA TOPHAM MIDWEST IL, IN, MI, WI, MN, OH, IA
LAURA HERERRA NORTHWEST NORTHERN CA, OR, WA, AK, ID, MT, WY, CO, UT, NE, ND, SD
KATIE MINTZ SOUTHWEST/ISLANDS SOUTHERN CA, VILLAIN’S (SF), MARIO’S (SEATTLE), NV, AZ, HI
LAURA RABEN MID-SOUTH (WOMEN’S/MEN’S) TX, OK, NM, KS, MO, AK, LA, MS, CUSP
CHAR CHANG DIRECTOR OF WOMEN’S DEPARTMENT STORES BLOOMINGDALE’S, SAKS, LORD & TAYLOR, MACY’S, DESTINATION MATERNITY, BERGDORF, NORDSTROM
LAUREN GURTMAN EPSTEIN NORTHEAST ME, CT, DE, NY, NH, NJ, PA, MA, RI, VT, MD, DC, NEIMAN MARCUS
LACEY WALL SOUTHEAST GA, FL, AL, KY, NC, SC, TN, WV, VA
MEN’S CARMELA FUCCIO DIRECTOR OF MEN’S SALES
RICKY CHAN WEST/ISLANDS NORDSTROM MEN’S CA, NV, AZ, UT, HI, OR, WA, AK, ID, MT, WY, CO, NE, ND, SD, PIPERLIME
CHRIS CAVANAUGH EAST/MIDWEST
LAURA RABEN MID-SOUTH (WOMEN’S/MEN’S) TX, OK, NM, KS, MO, AK, LA,MS, NEIMAN MARCUS DIRECT, CUSP
SAKS, MACY’S ME, CT, DE, NY, NH, NJ, PA, MA, RI, VT, MD, WASHINGTON, DC GA, FL, AL, KY, NC, SC, TN, WV, VA IL, IN, MI, WI, MN, OH, IA
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NOW SHOWING HUDSON VIDEOS
LOULOU PHOSPHORESCENT INVASION CAMPAIGN VIDEO http://youtu.be/IYFyAuz6l7c
13 PRINCIPLES
(THESE ARE OURS) http://youtu.be/G8I-fd_zJU8
VEGAS BABY
GEARING UP FOR #12 HUDSON X CREATIVE REC http://youtu.be/X5DWy65sJvE IN CASE YOU MISSED #11... http://youtu.be/CTyWTyvvJf0
8 HUDSONJEANS.COM // BEHIND THE JEANS // JANUARY 2012
ON NEWSSTANDS HUDSON PRINT ADS
WeAr – JANUARY/FEBRUARY SPRING I // 3 CONSECUTIVE PAGES
FLAUNT – FEBRUARY // 2 PAGE SPREAD
SPORTSWEAR INTERNATIONAL – JANUARY/FEBRUARY SPRING I // SINGLE PAGE
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BLOGGER BUZZ
WHO’S LOVING HUDSON THIS MONTH
NATALIEOFFDUTY.BLOGSPOT.COM
{ Nico Super Skinny in Python {
{
THEDENIMGUY.COM Byron Straight in HIghway
{
POPPYSSTYLE.WORDPRESS.COM
{
Collin Mid Rise Skinny in Elm
RAINDROPSOFSAPPHIRE.COM
{
{ Nico Super Skinny in Scarlet Coated {
10 HUDSONJEANS.COM // BEHIND THE JEANS // JANUARY 2012
THE GLAMOURAI.COM
{ Nico Super Skinny in Python {
{
THISFELLOW.COM Harper Straight in Athletics
{
IN THE SPOTLIGHT CELEBRITY SIGHTINGS
CHORD OVERSTREET Sartor Slouchy Skinny – Tar
DAISY LOWE Collin Skinny – Boston
CLAUDIA SCHIFFER Collin Skinny – Scarlet
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IN THE SPOTLIGHT CELEBRITY SIGHTINGS
MILEY CYRUS Collection High Waist Skinny – Black
SANDRA BULLOCK Collin Skinny – Black
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JESSICA ALBA Nico Super Skinny – Chelsea
FEARNE COTTON Nico Super Skinny – Python
MIRANDA KERR Nico Super Skinny – Jet Black Coated
HILARY DUFF Ferris Flare – Soho
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Cover quote by Douglas Pagels