WINTER 2011
OCTOBER
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HUDSON + BCRF All Month (p.4)
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HUDSON REACHES
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40,000 FANS!
10 NOMINATED FOR BEST DENIM COLLECTION BY
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EDITOR PREVIEWS, NEW YORK SHOWROOM
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NORDSTROM WALNUT CREEK PA BY BEN & BLOGGER ANNABEL (p.4)
INTERVIEW + FLORENCE & THE MACHINE EVENT NYC (p.5)
17 L.A. MARKET BEGINS
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FW11 COLLECTION AVAILABLE ON HUDSONJEANS.COM
FACEBOOK BLOGGER BATTLE WITH NORDSTROM: VOTE FOR BEST BLOGGER LOOK & WIN THE LOOK! (p.6)
NORDSTROM SANTA MONICA PA BY BEN & BLOGGER SARAH (p.6)
ONE VOICE CHARITY WINTER COAT DISTRIBUTION (p.7)
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NORDSTROM FASHION VALLEY PA BY BEN & BLOGGER NACOLE
HUDSON HALLOWEEN HAUNT PARTY
(p.7)
(p.8)
(p.5)
25
8,500
HUDSON + VETRO LAUNCH EVENT (WE OUTFITTED THEIR ENTIRE WAITSTAFF!) (p.7)
FOLLOWERS!
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october arrivals
45,000
• FW11 Collection • Collin in Corduroy • Nico in Snakeskin
HUDSON REACHES
FANS!
ATLANTA MARKET BEGINS
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24
HUDSON REACHES
14
2 HUDSONJEANS.COM // BEHIND THE JEANS // WINTER 2011
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FRIENDS + FAMILY ON HUDSONJEANS.COM
THE FAN FEED
HUNGRY HUNGRY
A RECURRING SERIES IN WHICH WE ASK THE QUESTION:
“WHAT’S YOUR FAVORITE HIDDEN (or not hidden) LUNCH SPOT NEAR THE OFFICE?”
TONY CHU: Manhattan Deli “Inside the fabulous Commerce Casino” 6131 E Telegraph Rd, Commerce. commercecasino.com/Dining | YELP rating: 3 stars
JENNIFER ALEXANDER: Green Olive Greek Restaurant 4844 S Eastern Ave, Commerce. thegreenoliveca.com | CITYSEARCH rating: 4 stars
PAIGE BOCCI: Tacos Baja Ensenada “Best fish tacos!” 5385 Whittier Blvd, Los Angeles. YELP rating: 4.5 stars
JENNIFER BUCK: Dal Rae or Steak and Stein “Go retro!” Dal Rae 9023 Washington Blvd. dalrae.com + S&S 9545 Whittier Blvd, Pico Rivera. clearmansrestaurants.com YELP (both): 4 stars
DANNY GIANG: 58 Bar & Grill “Great coupon deals!” 8825 Washington Blvd, Pico Rivera. 58barandgrill.com YELP rating: 3.5 stars
ANDIA BAYANDOR: Whittier Peruvian Restaurant 2100 W. Whittier Blvd, Montebello. YELP rating: 4.5 stars
EMILY FREE: Tamayo Mexican or Chipotle Tamayo 5300 E Olympic Blvd, L.A. + Chipotle 8888 Whittier Blvd, Pico Rivera. chipotle.com YELP (both): 4 stars
3
OCTOBER HIGHLIGHTS
10/1-10/31 HUDSON + BCRF
10/13 BEN PERSONAL APPEARANCE @ NORDSTROM WALNUT CREEK WITH BLOGGER ANNABEL OF BLUSHING AMBITION
$5 FROM EVERY PAIR OF JEANS PURCHASED IN OCTOBER ON HUDSONJEANS.COM WAS DONATED TO BREAST CANCER RESEARCH. WE WORKED WITH 16 FASHION BLOGGERS TO SPREAD AWARENESS. EACH BLOGGER SENT IN A PHOTO OF THEMSELVES WEARING HUDSON JEANS AND HOLDING A SIGN DESCRIBING HOW THEY PLANNED TO BE PROACTIVE IN THE FIGHT AGAINST BREAST CANCER.
OVER $7,000 WAS RAISED!
4 HUDSONJEANS.COM // BEHIND THE JEANS // WINTER 2011
10/13 HUDSON + INTERVIEW
10/18 FW COLLECTION
AVAILABLE ON HUDSONJEANS.COM HUDSON HOSTED A PRIVATE PERFORMANCE BY FLORENCE + THE MACHINE IN THE BOOM BOOM ROOM AT THE STANDARD NYC TO CELEBRATE FLORENCE WELCH’S INTERVIEW COVER WEARING HUDSON JEANS. NOTABLE ATTENDEES: KANYE WEST, BLAKE LIVELY, EMMA ROBERTS, CHARLOTTE RONSON, JULIA RESTOIN-ROITFELD, PETER BRANDT.
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OCTOBER HIGHLIGHTS
10/19 FACEBOOK BLOGGER BATTLE WITH NORDSTROM, ANNABEL, SARAH, + NACOLE
10/20 BEN PERSONAL APPEARANCE @ NORDSTROM SANTA MONICA WITH BLOGGER SARAH OF PANDORA’S BOX
AS PART OF THE COLLABORATION WITH NORDSTROM FEATURING PERSONAL APPEARANCES BY BEN AND THREE SELECT FASHION BLOGGERS, OUR FACEBOOK FANS WERE INVITED TO VOTE FOR WHICH BLOGGER STYLED THE BEST OUTFIT WITH HER HUDSONS. ONE LUCKY FAN WAS REWARDED WITH A FULL HUDSON JEANS LOOK FROM NORDSTROM VALUED AT $1000!
6 HUDSONJEANS.COM // BEHIND THE JEANS // WINTER 2011
10/21 ONE VOICE CHARITY WINTER COAT DISTRIBUTION
10/27 BEN PERSONAL APPEARANCE @ NORDSTROM FASHION VALLEY WITH BLOGGER NACOLE OF RICH SKINNY PRETTY
10/21, 10/25 HUDSON + VETRO STAFF FITTING, COLLABORATION LAUNCH EVENT
HUDSON OUTFITTED THE ENTIRE WAITSTAFF AT THE BRAND NEW SBE RESTAURANT IN WEST HOLLYWOOD-- MERCATO DI VETRO. LATER WE CELEBRATED WITH AN EXCLUSIVE EVENT!
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OCTOBER HIGHLIGHTS
10/25 HUDSON HALLOWEEN HAUNT PARTY 10/28
10/25 PRIZES WERE AWARDED FOR FUNNIEST, SCARIEST, & MOST CREATIVE COSTUMES PLUS BEST HUDSON THEMED PUMPKINS!
WINNERS: RAJ KUMAR JENNIFER BUCK SANDRA ALVAREZ JODY DALY JOCELYN SUH MARTA GAITAN GUILLERMO UGALDE
8 HUDSONJEANS.COM // BEHIND THE JEANS // WINTER 2011
OCTOBER MARKETS
LOS ANGELES / ATLANTA / DALLAS The energy at LA market was great! We had a great turn out and people loved the Spring Collection. Colors were still very BIG for everyone– both brights and pastels. Cropped styles were strong for us as well. Cropped Collins and Cropped Nicos were a big hit! Linen was also popular in LA. They loved the fabric and laid back bodies– it’s perfect for the west coast lifestyle and weather. Shorts were amazing for us. We had great response to all bodies. By offering several different lengths there was something for everybody. Overall, we felt like business is picking up for people. They are excited to receive new product (both fashion and classic), as well as to place re-orders. We are looking forward to a strong 2012 here in LA.
Dallas was all about color! If we had it, they wrote it. The Nico colors were the buzz. Customers said they were the most vibrant of all vendors!! The Cherry Nico was the top seller. The Hudson showroom was the first stop for most so they would not miss out on their colors and whites, AND so they could adjust their remaining budget accordingly. Hudson was their top priority! Our Flares were also a huge hit– especially Oceanside!! It’s uniqueness made it a must have! Key note for market; the afternoon buzz was that we were the only premium denim vender offering a ”rolled and cuffed” (Hampton and Croxley) short for Spring, so those early morning customers returned to make sure they had those styles on order, and many added units to what they had already written. J Brand, DL1961, Citizens, True Religion and Paige were only offering a “cut off and frayed” short. The Best selling Collin skinny in blue denim was the Sumatra, our 7.5oz light weight version of Stockport which continues to reign as our best selling Collin this side of the Red River! It was the Best Dallas market ever; In 3 days we had 63 accounts who left orders, 11 new customer inquiries and 3 new accounts in the process of coming on board! At all times, there were 3 to 4 accounts in the showroom and all that passed by stopped and stared in awe. One of our top retailers commented; “ I’ve actually started showing my customers Hudson last, because no matter what they look at or try on, they always and only buy Hudson! Your fit is spot on, and looks great on everyone!”
“With our beautifully renovated showroom and our best Atlanta Market to date, HUDSON was at the top of the game! The Spring ‘12 line continues to put a smile on our retailers’ faces. Our bright super stretch colors in the NICO will be making a dominant appearance in the Southeastern stores this Spring, and as always, the tencel styles and hip flares continue to be a hit! HUDSON will continue to be a huge presence with a fresh look for our retailers during the Spring season.”
LA LOVES
NICO COLORS, SHORTS, LINEN
DALLAS LOVES
NICO IN CHERRY, ROLLED & CUFFED SHORTS, FLARE IN OCEANSIDE, COLLIN IN SUMATRA
ATLANTA LOVES
NICO COLORS, FLARES, TENCEL
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IN THE SPOTLIGHT OCTOBER
SELENA GOMEZ Collin Skinny – Stockport
SOFIA VERGARA Ferris Flare – Telford
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PATRICK SCHWARZENEGGER Sartor Slouchy Skinny – Tar
FLORENCE BRUDENELL BRUCE WEARING THE NICO SNAKESKIN SKINNY – LONDON 10/11
FLORENCE BRUDENELL BRUCE Nico Super Skinny – Python
ALESSANDRA AMBROSIO Ferris Flare – Soho
HILARY SWANK Collin Skinny – Devonshire
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NOVEMBER
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BLOOMINGDALES HUDSON + NYLON NYC PA BY BEN MARIO’S EVENT PORTLAND, OR
(SATURDAY, 11/12) NORDSTROM CHICAGO PA BY BEN
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NORDSTROM CUSTOMER EXPERIENCE AT COMMERCE OFFICE
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ONE VOICE CHARITY EVENT MOBILE AQUARIUM
NORDSTROM WASHINGTON SQUARE, OREGON PA BY BEN
(p.14)
(SATURDAY, 11/19) NORDSTROM SEATTLE PA BY BEN FINALE AT THE NORDS FLAGSHIP STORE (p.15)
(p.14)
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TRIFOLD CARDS SENT TO NORDSTROM MAILING LIST FOR BLACK FRIDAY
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22 THANKSGIVING POTLUCK AT COMMERCE OFFICE (p.15)
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23
HUDSON REACHES
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THANKSGIVING
25 LAST CHANCE SALE HUDSONJEANS.COM
9,000
FOLLOWERS!
30
november arrivals
FREE SHIPPING + RETURNS BEGINS HUDSONJEANS.COM
• Coated Denim • Nico in Animal Prints • Colored Corduroy
12 HUDSONJEANS.COM // BEHIND THE JEANS // WINTER 2011
THE FAN FEED
BLOGGER BUZZ { WHO’S LOVING HUDSON THIS MONTH }
LOVEMAEGAN.COM
{
Nico Skinny Coated Purple
THEDENIMGUY.COM
{
Sartor Skinny Industrial
EAT, SLEEP, DENIM
{
Nico Skinny Coated Black
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NOVEMBER HIGHLIGHTS
11/12 BEN PERSONAL APPEARANCE @ NORDSTROM CHICAGO
14 HUDSONJEANS.COM // BEHIND THE JEANS // WINTER 2011
11/17 BEN PERSONAL APPEARANCE @ NORDSTROM WASHINGTON SQ
11/19 BEN PERSONAL APPEARANCE @ NORDSTROM SEATTLE
11/22 THANKSGIVING POTLUCK
WE GAVE THANKS FOR A GREAT YEAR AND THE MANY TALENTED COOKS IN OUR MIDST AT THIS YEAR’S THANKSGIVING POTLUCK. THERE WAS AN AMAZING ASSORTMENT OF DELICIOUS FOOD, FROM TAMALES TO SAMOSAS AND OF COURSE, TURKEY AND ALL THE TRIMMINGS!
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IN THE SPOTLIGHT NOVEMBER
CHERYL COLE Nico Super Skinny – Purple Coated
CHRIS HEMSWORTH Dandy Slouchy Straight – Tar
16 HUDSONJEANS.COM // BEHIND THE JEANS // WINTER 2011
FEARNE COTTON Nico Super Skinny – Purple Coated
JUSTIN BIEBER Byron Straight – Winchester
JEREMY RENNER Sartor Slouchy Skinny – Rinse
KATHERINE HEIGL Nico Super Skinny – Purple Coated
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DECEMBER
december arrivals
12 DAYS OF HUDSON BEGINS HUDSONJEANS.COM (p.21)
6
HUDSON ONLINE LOOKBOOK AT NORDSTROM NORDSTROM.COM
50,000
(SAT, DECEMBER 3) HUDSON HOLIDAY PARTY CRUISE MARINA DEL REY (p.20)
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ONE VOICE CHARITY HOLIDAY ART PROJECT WATTS
DECEMBER 9-10 WAREHOUSE SALE VERNON (p.22)
FANS!
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(p.21)
12
2
HUDSON REACHES
• Nico in Red Plaid • HUDSON x Equinox Fit for Life • Men’s Colored Selvage
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1
13
15
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FANS!
WE ARE HUDSON + 13 PRINCIPLES SCREENING AT COMMERCE HEADQUARTERS (p.22)
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HUDSON REACHES
55,000
ONE VOICE CHARITY HOLIDAY CONCERT AND PARTY WATTS
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12 DAYS OF HUDSON ENDS HUDSONJEANS.COM
THE FAN FEED
BLOGGER BUZZ { WHO’S LOVING HUDSON THIS MONTH }
NITROLICIOUS.COM
{
Nico Skinny Midnight
KARLA’S CLOSET
{
Nico Skinny Red Plaid
LOVEMAEGAN.COM
{
Nico Skinny Red Plaid
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DECEMBER HIGHLIGHTS
12/3 HUDSON HOLIDAY PARTY - ABOARD THE ‘FANTASEA’, MARINA DEL REY
10/25
20 HUDSONJEANS.COM // BEHIND THE JEANS // WINTER 2011
12/5 - 12/16 12 DAYS OF HUDSON THE GIFT OF FIT
FIND THE PERFECT PAIR OF HUDSON JEANS AT NORDSTROM
WHEN YOU LOOK GOOD, YOU FEEL GOOD & WHEN YOU FEEL GOOD, YOU CAN DO ANYTHING.
NORDSTROM MAILER & ONLINE LOOKBOOK WHEN YOU LOOK GOOD, YOU FEEL GOOD & WHEN YOU FEEL GOOD, YOU CAN DO ANYTHING.
500 PINE STREET SEATTLE, WA 98101
IN CELEBRATION OF THE HOLIDAYS, AND IN ORDER TO HIGHLIGHT OUR MANY GREAT FITS, WE INTRODUCED “THE TWELVE DAYS OF HUDSON” ON HUDSONJEANS.COM. EACH DAY OUR CUSTOMERS WERE TREATED TO A DIFFERENT FIT AT 20% OFF, CULMINATING IN DAY 12 WHEN WE OFFERED 20% OFF SITEWIDE!
HUDSON PARTNERED WITH NORDSTROM TO FEATURE FALL STYLES BOTH ONLINE AND VIA MAIL. MAILERS WERE SENT OUT JUST IN TIME FOR BLACK FRIDAY SHOPPERS!
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DECEMBER HIGHLIGHTS
12/9 - 12/10 WAREHOUSE SALE
12/13 WE ARE HUDSON + 13 PRINCIPLES VIDEOS
WE ARE HUDSON + 13 PRINCIPLES
THE HUDSON WAREHOUSE SALE WAS HELD FOR THE FIRST TIME EVER AT OUR VERNON WAREHOUSE AND IT WAS A GREAT SUCCESS! THERE WERE LOTS OF GREAT DEALS TO BE HAD, AND SHOPPERS WERE TREATED TO MUSIC BY DJ MK.
22 HUDSONJEANS.COM // BEHIND THE JEANS // WINTER 2011
OUR 13 PRINCIPLES AND WE ARE HUDSON VIDEOS WERE SCREENED AT THE COMMERCE OFFICE FOR ALL TO ENJOY. IT WAS GREAT TO SEE IT ALL COME TOGETHER INTO ONE IMPACTFUL MESSAGE!
WINTER BILLBOARDS
LOS ANGELES Downtown, New Mart
LOS ANGELES Hollywood, La Cienega
LOS ANGELES Downtown, New Mart
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