Food Savvy | Impact 2022 | Hubbub, Norfolk County Council, Suffolk Waste Partnership | Food Waste

Introducing Food Savvy Our Purpose

Food waste is a national and global environmental challenge. UK households waste 6.6 million tonnes annually (4.5 million tonnes of which are good to eat). In Norfolk and Suffolk, this equates to 130,000 tonnes of wasted food across the two counties annually.

WRAP have estimated that the average household with children could save £60 per month if they were to reduce their avoidable food waste. Food waste also contributes to climate change. The greenhouse gases associated with food waste in the UK are the equivalent of those produced by 10 million cars.

Food Savvy is a household food waste reduction campaign led by Norfolk County Council, Suffolk Waste Partnership and environmental charity, Hubbub.

Food Savvy was launched in 2018 to help Norfolk and Suffolk reach an ambitious target of a 20% reduction in food waste by 2025. We use playful and thoughtful inspiration and communications to help households only buy what they need, and to eat everything they buy.

Introduction

This report sets out the activities, impact, and learnings from Year Four (September 2021 – October 2022) of #FoodSavvy.

Over the course of the year, we ran a series of communications campaigns, events, and installations. We aspired to keep our #FoodSavvy followers saving food, money, and time, and taking action for the environment.

Focusing on three core campaigns and three key food saving behaviours (planning, storage, and leftovers), we set out to share messages to a mass audience to achieve a big impact across the two counties. We shared playful messages for saving commonly wasted items such as bread and milk, alongside tips on how to best use your freezer. We aimed to encourage people to pick up savvy behaviours like batch cooking and meal planning as many people headed back to school and work after the summer.

On the ground events and activities started back up, after these were largely suspended for Covid. We took our food waste message on the road, first with a light projection in Lowestoft Harbour and then on the walls of Norwich Castle. Our new Food Savvy pop-up kitchen toured events with interactive ways to save food and energy in the kitchen and finally rounded off with our first stop-motion film animation shown in cinemas. All of these activities got the message out to young families, at a time when many were feeling a pinch to their pockets.

After a successful four-year partnership, trialling and scaling a range of messaging and activities with residents across Norfolk and Suffolk, Hubbub is handing the Food Savvy project over to our two partners, Norfolk County Council and Suffolk Waste Partnership. As the campaign moves into year five, we are excited to see the impact that the project will continue to have.

Food Savvy Impact to Date

Years one to four

854,913 people in Norfolk and Suffolk have heard of Food Savvy

27 Food Savvy campaigns launched

85 waste busting events and workshops which 21,500 people have engaged with 285 million opportunities to see Food Savvy in the media, including 52 million through local press

Over 110 partnerships with local businesses and other organisations

12,400 local residents have logged on to the Food Savvy website

1,100 signed up to the Food Savvy newsletter, 73% have reduced their food waste

Over 1,200 people signed up to take the Food Savvy Challenge to cut their food waste

Are you a Norfolk or Suffolk based resident, influencer, community organisation, business, or school? If you’re ready to get #FoodSavvy, there are many ways to get involved.

Year Four: Scaling Messaging

The aim for the fourth year of the campaign was to encourage more people across Norfolk and Suffolk to take one or more simple actions to reduce food waste. Public polling in September 2021 helped us gain insights and frame our messaging around food behaviours, allowing us to have confidence in our approach and scale messages to help more people save food as well as money.

We did this through a four-step approach:

Focusing on three core campaigns (1. Use Your Loaf, 2. Freezer Savvy and 3. Back To Savvy) across the year with clear actions linked to three key behaviours (planning, storage, leftovers).

Increasing our use of paid advertising to reach more people.

Offering fun opportunities to engage with Food Savvy at events, using installations and games to increase visibility and engagement.

Trialling different ways to communicate the core Food Savvy messaging, both online and on the ground.

Our approach for Year Four meant continuing to shape online campaigns and communications, alongside taking the opportunity to attend events.

We amplified messaging for our core campaigns through targeted social media, a redesigned website, out of home messaging (posters, table talkers, digital ads at bus stops and more), higher visibility at events and a new stop motion film to capture everybody’s attention.

We concentrated our efforts on young families and over 55s as our polling results revealed that:

• Young families wasted food on average three days per week

• Only 15% of over 55’s had heard of the Food Savvy campaign

All content was accessible to everybody, particularly the financially stretched with a focus on money saving tips and affordable recipes.

Top Line Impact

In year four:

Food Savvy Followers Survey

In September 2022 we conducted more in-depth research on habits and practices with a concentrated proportion of those who were signed up to receive Food Savvy communications. 64 participants responded on behalf of their households. Of the participants surveyed, we found that:

6,632 people visited the Food Savvy website

190,000 Norfolk and Suffolk residents saw Food Savvy campaigns on social media (1.2 million nationwide). This created more than 10,000 interactions and 871 contributors across our audience’s networks.

Said that Food Savvy has helped to reduce their food waste

We delivered three core campaigns with five collaborations.

We generated 33 pieces of local media with an Opportunity to See for 1.4 million local residents.

51% of residents had heard of Food Savvy by the end of year four.

59% of residents noticed an increase in how often national media are talking about food waste (55% for local media).

20%

The amount of food they said they had saved Environment and saving money continued to be the top two reasons for reducing food waste

27% I don’t waste any food

32% A little less FOLLOWERS SURVEY TOP LINE IMPACT 5 6

Year Four Activities

This section illustrates ongoing and one-off activities that aimed to inspire Norfolk and Suffolk residents to become more #FoodSavvy throughout Year Four.

The campaign provided ongoing core digital communications including:

A new look for the Food Savvy website www.foodsavvy.org.uk

Packed with practical tips, recipes and videos for cutting waste while eating well.

Year-round social media messaging

Messaging and assets for our campaigns including, Use Your Loaf, Freezer Savvy, Back To Savvy and many more were shared across Suffolk Waste Partnership, Norfolk Councils and Hubbub social media channels.

October 2021 Eat Your Pumpkin

Pumpkins are iconic to Halloween, and yet, each year a spooky number (14 million in 2021) go uneaten. After being carved, many millions of pumpkins are simply thrown away. The #EatYourPumpkin campaign focused on simple ways to help people eat up their pumpkins at home. This year’s campaign activities included fun ways to get kids involved, recipes for simple and delicious pumpkin dishes, pumpkin competitions, and the best way to eat up every part of the pumpkin, seeds, and all.

Impact:

• Over 1,800 views of the Eat Your Pumpkin campaign page and many more visiting the pumpkin recipe portal and competition pages.

Our first animated short film Lights, camera, action! Filming commenced for the new family in town, The Nuffolks. They had three new ways to save food and money… luckily, they were up for sharing with Norfolk and Suffolk families.

More on the ground activities

A play your waste right game, two installations, consisting of a popup kitchen with energy saving hacks and food tips and a savvy light projection in Norwich and Lowestoft.

• 10 additional pumpkin recipes, including donated recipes from local food influencers.

• Higher engagement across all social media channels, specifically our core channel of Facebook. Overall reach increased to 43,000 leading to over 100 new Facebook followers.

• Targeted ads made sure content reached young families, to inspire them to take action.

Learning:

• The hashtag #EatYourPumpkin provided focus for social media activity and served as a direct call to action.

Savvy Events

A calendar full of events and activities from September 2021 to September 2022. Including: The Milk Savvy installation, The Norfolk Show, Latitude, Folk East, Aldeburgh Food and Drink Festival and many more.

• Hubbub polling kept the conversation relevant and informed content that landed with our target audiences of young families.

• Content about ‘How to make the most of your pumpkin’ continued to be informative to new audiences and provided a hook into the wider campaign messaging.

• User generated content from previous years provided a catalogue of real photographs making it more relatable.

• Turning recipe ideas into social media reels was enticing and provided better engagement. People could see how to turn a carving pumpkin into something delicious.

• Having a variety of content, including a specific campaign video kept audiences interested throughout the campaign.

Milk Savvy

MilkSavvy came back with a splash in year four to highlight the 6.7 million pints of milk which are thrown away each year in Norfolk and Suffolk - the equivalent to 51,000 bathtubs full of milk down the drain, costing households over £3 million. Our 2020 polling revealed, 40% of people across Norfolk and Suffolk didn’t know that they can freeze milk. The campaign used this hook to talk more widely about freezing food.

Our eye-catching light installation first made an appearance in Lowestoft at the Port House and then at Norwich Castle.

Impact:

• The light installation on the Port House in Lowestoft Harbour generated 10 pieces of media with 2.8 million opportunities to see, including a 5-minute segment on BBC Look East evening news. Plus articles in Lowestoft Journal, East Anglian Daily Times, Easter Daily Press, Norfolk Magazine and EDP 24.

• Over 15,000 drivers, passengers and pedestrians saw the two light installations in Norfolk and Suffolk.

• Social media reach was 110,000 and 200 contributions across all social media channels, resulting in 1,200 campaign page views and 20 newsletter sign ups.

Learning:

• Using a creative and highly visual installation allowed us to drum up interest on the ground, but more specifically with the media. This hook enabled us to talk more widely about the Food Savvy project and turned it into a 5-minute feature on BBC Look East.

• The installation had a low carbon footprint which meant no waste, no materials to transport and very little resource needed on the ground to run it.

With special thanks to Ulf the installation designer and Anglian Water for providing permission and land access in Lowestoft.

December 2021 Savvy

Christmas

Many Christmas 2020 celebrations sadly had to be cancelled due to the pandemic, so it was great that all the festive bells and whistles could come back out in 2021. Food Savvy was there to remind everybody that they can celebrate whilst staying on budget and not wasting a mountain of food, with just a few savvy hacks.

Messaging focused on 10 ways to have a #SavvyChristmas over the festive period. Content included recipes to use up Christmas leftovers, edible DIY gifts to make with children, portion planning, freezer friendly tips and much more.

Impact:

• Social media reach of 110,000, including 131 mentions and 900 interactions, resulted in more than 100 new followers.

• 10 ways to celebrate a ‘SavvyChristmas’ was the most visited page with over 2,300 visits in one month.

Learning:

• Christmas related content that covers the basic food saving behaviours can be refreshed and used year on year.

• Puzzles and games which were created previously were displayed at local libraries for on the ground activities.

• Having a competition around Savvy New Year’s Resolutions was a good way to round off the campaign and show local families committing to take action on saving food.

• Christmas is always a busy time and trying to get messaging to cut through can be tricky. Having key pieces of content and putting ad spend behind these posts will help boost engagement.

Use Your Loaf

20 million slices of bread are wasted in the UK every day, ah crumbs! The #UseYourLoaf campaign used bread as an entry point for a wealth of inspiration about how to be Food Savvy. Our polling showed that bread was the most wasted food type with 26% of Norfolk and Suffolk residents saying they wasted it.

Messaging was primarily framed around the financial motivation for reducing waste, a top motivator for our target audience of young families.

We focused on three behaviours to help people to make small changes with a big impact:

1. Store it right – make bread last as long as possible by storing it correctly. Secure it in the bread bin to eat in the next few days or freeze to enjoy toast on demand.

2. Love your leftovers – we shared recipes and tips to use up leftover bread to inspire creative cooking including panzanella, French toast, tasty toasties and more.

3. Plan like a pro – we nudged people to only buy what they need and take a look at what they have in before buying a new loaf.

To reach our target audience of young families we took our messages to places that they may visit. Posters and table talkers provided visual aids to generate conversations. These were shared with local community groups, community fridges, council buildings, libraries, and food stores across the two counties.

Finally, to drum up interest for the campaign and provide a potential press hook, a monthlong food saving tasty toastie competition was created.

Impact:

• The campaign tripled local visitor numbers to the Food Savvy website compared to the two previous months. This increase in traffic was due to targeted Facebook ads which also helped us hit our key audience demographic of ‘young families’ with most visits to the website from people aged 25-54.

• People spent longer on our campaign pages between 2 – 3 minutes, double the normal dwell time. A good sign that people found the content useful.

• Overall reach on Facebook tripled to 352,000, including 238 shares, 237 mentions and 235 pieces of user generated content resulting in over 200 new followers

• Media coverage from BBC Radio Suffolk, and BBC Radio Norfolk helped get the word out.

• People saw Use Your Loaf messaging on over 50 till screens in 20 East of England Co-op stores, at bus stops and recycling centres. We put up 280 posters and 500 table talker cards across 25 community fridges, 11 libraries, County Council offices, bakeries, food halls and many more local community groups.

Learning:

• The campaign’s strong visual identity was eye-catching and playful, encouraging recognition across all communications, from the website to physical posters and ads.

• For the Tasty Toastie competition, we chose to target three separate audiences (children, adults, and parents) which turned out to be too broad. A clearer focus on just one group would have resulted in more engagement. The complexity of the ask for those entering reduced participation. Limiting the number of steps to simply liking, commenting and/or following on social media could increase engagement.

• Working with local influencers, boosted the reach of content as they created and shared a toastie recipe reel with their followers and ours.

2022

Freezer Savvy

Freezing food saves money, our key message for the #FreezerSavvy campaign delivered inspiration on good freezing practice at a time when the cost-of-living crisis was escalating.

Food Savvy polling (2021) revealed that nearly all the most highly wasted food items can be stored in the freezer to avoid this waste and increase their lifespan. We provided simple tips for freezing food safely, five meals you can freeze and energy saving freezer tips.

We communicated three simple messages:

1. Make space, use what you have.

2. Find out what you can freeze.

3. Swap fresh for frozen.

We again displayed posters, table talkers and flyers with QR codes at Community Fridges, libraries, offices and food retailers to take the message to where people shop, eat and live, with a strong focus on young families through digital channels.

Impact:

• We distributed 110 posters and 250 table talker cards to 20 local East of England Co-op stores, 25 community fridges, 11 libraries and council buildings.

• Overall reach across all social media channels was 276,000, with 234 mentions

• Food Savvy Influencer’s Joey and Katy created a delicious reel which received 3,000 views and hundreds of likes.

• We livened up bus shelters with digital and physical ads at both Norfolk and Suffolk bus shelters. A digital reel was also shown at Suffolk’s recycling centre screens.

Learning:

• Instagram reels gain much more engagement than a standard static post, due to the instagram algorithm.

• Libraries are a brilliant place to get our messaging out to the public. Community Fridges and other local food hubs also provide a great opportunity to inspire people while they’re thinking about food.

• The East of England Co-op proved a great partner to help get the message out to all their customers.

On the Ground

2022

Back To Savvy

Busy lives and rising food and energy costs have left many families looking for ways to save a few pounds. The #BackToSavvy’s core messaging focused on the financial saving of reducing food waste by planning meals and storing them correctly so that they can be taken into work and school.

Content revolved around key behaviours:

• Cooking in batches, including making multiple meals and putting them in the fridge or freezer for future lunches and dinners.

• Saving leftovers and turning them into tasty new lunches by incorporating them into a new recipe.

• Sharing and swapping meals with friends and family.

• Prepping raw ingredients and freezing ahead of time for a quicker cook later.

Due to the death of Queen Elizabeth, we respectfully ceased all communications on this campaign during the period of official mourning.

Impact:

• We distributed 110 posters, 800 leaflets and 250 table talker cards to community fridges, libraries, council buildings, bakeries, food halls and many community groups.

Activities

Across both counties, Food Savvy was present at 30 events which led to over 3,000 food saving conversations. Many had the chance to take part in the Play Your Waste Right Game, interact with Food Savvy Kitchen installation, find out top tips from Food Savvy volunteers, staff and more.

Food Savvy Kitchen Installation

Ready, Steady, Save! The Food Savvy pop up kitchen aims to help people learn how to keep their food fresher for longer, save money and energy.

Starting at the savvy saving wheel, people are encouraged to ‘spin to get started’. Questions on the wheel ask people about their current food saving habits. If there is a question, they want to learn more about, for example the difference between date labels, they are then encouraged to explore the kitchen to find the answers.

An interactive game of ‘what food to store where’ keeps the fun flowing and people keen to find out more. By moving magnetic food items around the fridge, players can check which shelf is the best to keep food fresh for the longest.

The installation asks people ‘are you friendly with your freezer?’ before informing them that most foods can be frozen, and freezers are a great tool for combating food waste.

Energy saving cooking hacks are dotted around the kitchen to remind people of the simple but effective ways to cook using less energy.

The installation will continue to tour events next year, with timeless messaging allowing it to be used again and again.

foodsavvy.org.uk/back-to-savvy

Play Your Waste Right game

The Play Your Waste Right Game has been a big hit with the people of Norfolk and Suffolk. It’s a visually engaging interactive wooden higher/lower game which really gets the food saving conversation started. People are asked whether they think the amount of a particular ingredient wasted is higher or lower than the card before.

Seasonal cards, such as pumpkins for Halloween and mince pies for Christmas keep the game relevant throughout the year.

Meet the Nuffolks

Over the past four years, Food Savvy has experimented with ways to inspire people to reduce their food waste. From banana tree installations to the play your waste right game, different creative ideas have helped us to reach target audiences with the right message at the right time. One avenue we had yet to explore was film, this is where the Nuffolks come in.

A short character-based film using stop motion animation and puppets to tell the story of a new family in town, the Nuffolks who live on the border of the two counties. The family has already grabbed the attention of our online and cinema going community. They’ve left families in Norfolk and Suffolk with simple, fun ideas to eat all the food they buy.

We aimed to do two things with the film:

• Get people to take action: by taking a simple behaviour or two to reduce their food waste.

• Entertain: to give people a genuine ‘ha ha’ moment and therefore making the content super shareable to gain huge reach and awareness.

The film is already inspiring everybody, young to old, to reduce food waste in their kitchens by taking on one or more of the following three simple behaviours:

1. Plan meals/ check their kitchens and then shop so that they buy just what they need.

2. Store their food in the correct way to make it last as long as possible.

3. Love their leftovers – e.g turning leftover cooked rice or pasta into a delicious new dish the next day.

If you haven’t watched it yet, get your popcorn ready!

www.foodsavvy.org.uk/the-nuffolks

The Making of The Nuffolks

Lights, camera, action!

Trialling a new creative form is exciting and experimental. Working with a team of experts was essential. The puppets were hand stitched by Adeena Grubb, and brought to life by Bright and Colourful (Grant Taylor) with a wider team of behaviour change, food and communications experts at Hubbub feeding in. The three-character puppets provided the perfect balance between cute and funny to win our audiences’ hearts. Set on a kitchen work surface, the audience are invited to explore the Nuffolks kitchen and to take on their three tips for saving food.

The family’s food saving behaviour aligned with the usual Food Savvy messaging, including where to store food and how to make the most of leftovers. No detail was missed. Food Savvy brand colours of orange and green were incorporated to make clear the identity and to strengthen brand recognition.

Impact:

The Nuffolk’s have been shown across Norfolk and Suffolk. Notably:

• Aldeburgh, King Street, (Ipswich), The Regal (Stowmarket), The Apex (Bury St Edmunds) cinemas.

• On library screens in Great Yarmouth, Gorleston, Martham, Caister & Acle.

• Bus station stops and advertising screens in Norwich and at Costessey, Harford, Airport & Thickthorn Park & Ride sites.

• Facebook and YouTube advertising across all Food Savvy social media channels.

• Cinema City Norwich will run from now until Christmas and will be shown before all shows.

• The short, one minute long film has also been shown at Woodbridge Ambient Music Festival and Aldeburgh Food and Drink festival.

• East Anglian Daily press online.

Learning:

• Thinking about the sort of content your target audience seeks out and where they seek it is important. This fun and playful film is now being shown on YouTube in between young family’s favourite cartoons and shows at cinemas before the latest flicks and in community spaces.

• Work with experts and trust their expertise. The film maker, puppeteer and stop motion actors were all given an element of creative freedom to help us shape the film, whilst working closely with Hubbub on messaging.

• Make use of paid advertising. It’s no use making high quality informative content if nobody sees it. For these films we’ve looked to both digital ad spend, out of home advertising and in cinema screenings.

A New Food Savvy Website

One of our main ways of communicating with people is the Food Savvy website, created back in 2018. Since then, it’s had over 12,000 local visitors to the site and around 85,000 nationally. Over the past four years the look and feel of the Food Savvy campaign has evolved, based on what we’ve learnt works best to help people make simple changes.

This year we redesigned the website to compliment the look and feel of the wider campaign, we used the opportunity to make the website experience as good as it can be for users in terms of their journeys and functionality.

We refreshed the whole site, including:

• The layout and design to align with the behaviours we aim to encourage and our target audience of young families.

• Branding and design to make the website attractive and fun.

• Changing the landing page from a static to dynamic, to draw people’s attention and keep them engaged for longer. The new Nuffolks film is prominent, and the navigation inspires people to explore the wider site.

Updating the design was just part of the website refresh. We updated our messaging to make it as clear as possible, with the aim of inspiring people to take simple food saving actions. We now lead with the money saving motivator for reducing food waste. Our previous six food saving behaviours were reduced to three, to help people make simple changes to reduce food waste.

The new website launched in September 2022 and the feedback has been great, we look forward to seeing more visits to the site as the campaign continues.

Summary of learnings

How to Communicate About Food Waste

Over the time we have delivered Food Savvy we’ve got lots right and made the odd mistake. We have learned from this and are keen to share this so that food waste busting behaviour becomes more effective in Norfolk, Suffolk and more widely.

Collaboration is key

Food Savvy brings together partners including local authorities, community groups, businesses, and enthusiastic residents. The insight and creativity that comes out of these collaborations is what makes the project unique and embeds it in the local community.

We have worked with over 110 organisations since the start of the campaign. Partnerships with the East of England Co-op, chefs, and local people are instrumental in inspiring people. This makes the project greater than the sum of its parts and is the way to achieve change.

Meet people where they’re at

Building on existing networks and channels (such as schools, community groups, libraries) is an effective way to talk to people where they gather. Increasing visibility at events and having conversations in person means you can inspire and learn from them. To help people shift their behaviours, find out about them, what they do and why. Hearing how they shop, cook, and eat and the barriers to reducing food waste will help shape communications off and online.

When sharing messaging, it’s tempting to hope that everybody looks at your social channels and website, but chances are they don’t. So, it’s important to think about how to inspire people where they are. This could mean:

• Linking up with schools.

• Getting local social media/ foodie influencers involved.

• Asking supermarkets to share messaging in store.

Make things fun

Installations, games, short films and photography are all immersive ways to communicate our food saving message. A creative approach allows us to experiment and try something new like our stop motion film animation. It sparks intrigue and curiosity and allows Food Savvy to standout in a world awash with messaging.

Keep it simple

There are several actions that people can take to reduce food waste, but if you tell people about all of them all at once, chances are they’ll feel overwhelmed. Giving simple tips to help people plan and store their food and then use up all their leftovers is the easiest way to get people moving on the food saving journey. Clear, simple and actionable messaging and advice is key to grab people’s attention and inspire them to get started.

Lots of people taking small actions will have a much bigger impact than a handful of people doing everything.

Informing Year Five

The right message at the right time

With the cost-of-living crisis and rising food prices, many people are looking for tips on ways to save food and money. We made this a leading message throughout all campaign communications.

People are best able to make changes when they feel at ease, which involves sharing the right message at the right time. Playfulness in tone and approach goes a long way and can help capture people’s imaginations and make them smile. For example, talking about the deliciousness of meals made up from a fridge forage stir fry. This focuses on the positive outcome of making simple, everyday changes.

Building on Our Research

The need to reduce food waste is growing ever more urgent. And the conversation about it is growing louder. This is reflected in Food Savvy polling undertaken by Hubbub in Norfolk and Suffolk in autumn 2022 which found that:

Norfolk and Suffolk polling Autumn 2022

What

said that food waste is a major cause of climate change (60% in 2021)

of respondents have noticed an increase in how often national media are talking about food waste (55% for local media)

said their local area was increasingly talking about food waste (compared to 44% in 2021)

said their community and friends were discussing the issue, a rise of 5% from 2021 (24% in 2020)

of respondents said they don’t waste much food (81% in 2021)

People aged 35-44 are most likely to waste food, with over 30% wasting food at least five days a week.

Hands up who’s heard of Food Savvy

We asked the public in Norfolk and Suffolk whether they were familiar with the Food Savvy campaign and brand, and how they were finding out about the campaign.

51% had heard of Food Savvy, an increase on the previous year (49%, 2021).

Those aged 25-44 were the most likely to have heard about the campaign. 67% of 25-34 years olds and 80% of 34-44 year olds

Social media remains the most common source of awareness for the campaign. 46% of those polled receive messages through the Food Savvy social channels.

The Food Savvy website is the next most common source of awareness with 37%. This is great to see as the website refresh was one of the key targets for the year. Finally, word of mouth continues to be important in spreading the Food Savvy message with 31% hearing about the campaign through family, friends or at events and festivals.

Local media awareness remains high in 2022. 31% of those polled said that they had seen Food Savvy on local TV, 22% local radio, 30% in local papers.

Food Savvy Future

There are many factors at play in Norfolk and Suffolk that will shape the next phase of Food Savvy. More households are experiencing financial hardship due to the rise in the cost of living, including increasing food prices and energy costs, which are a major concern.

While reducing food waste isn’t the only answer, it can form a part of the answer. Food Savvy’s messaging anchors to the money saving aspects of saving food and eating everything you buy.

It is timely and urgent to share simple, accessible, and actionable information on food waste with the public, to ensure this opportunity is seized.

Norfolk County Council and Suffolk Waste Partnership are looking forward to continuing working together to promote Food Savvy messaging to their communities next year.

What’s Next?