THE BOARD OF ADVISOR'S CORNER The recent Covid-19 pandemic has
2. Focus on What You Can Do - This
impacted us in ways many of us
is a great time to work on aspects of
never thought possible. Life as we
our business that we typically never
knew it suddenly turned on a dime
have time for. Consider
and now the businesses that we
implementing an inventory system,
have spent years building and
a CRM, working on an employee
nurturing suddenly feel threatened
handbook, revamping your website,
and vulnerable.
optimizing SEO, writing future blog posts, a CE presentation and
Over the past several weeks, we
organizing your warehouse
have been inundated with information on how to protect
3. Reset and Review - Spend time
ourselves personally against this
reading business development
pandemic, but in addition to staying
books and researching ways to
healthy ourselves, we also need
improve systems and processes.
solutions on how we can immunize
This is a perfect opportunity to
our businesses against the current
advance your internal efficiencies
peril and the uncertainty of the
and come out stronger and ready
future.
for the action when the floodgates open again.
Here are some ideas on how we can approach the situation in a positive
4. Stay in Touch with Clients - Use
way and bolster our businesses to
the time you would normally spend
withstand these difficult times and
at networking events to call, send
come out even stronger on the
cards and reach out to your clients
other side.
on social media. Sending five star Google Reviews to your clients is
1. Don’t Panic - The rational mind
another great way to gain favor with
does not work while you are
them. Find ways to stay top of mind
panicked. The real estate industry
so you are their first call when they
will survive. We have been through
are ready to Stage again.
economic downturns before and this is no different. We may need to adjust our way of doing business, but people will always need a place to live and homes will always need to be Staged to get the best price.
