It
D DORDI
CHIEF OPERATING OFFICER, BDO INDIA
MANU SAIGAL DIRECTOR- GENERAL STAFFING, ADECCO
SANDHYA J
CFO,
SARABJEET SACHAR
LEADING WITH PURPOSE: INSPIRING TEAMS, DRIVING INNOVATION, CREATING IMPACT.
SHASHWATI P SION & CULTURE CHAMPION
SHOURYA K. CHAKRAVARTY
HRAI firmly believes in the power of teamwork and the value it brings. When diverse talents and perspectives come together, something extraordinary happens. The collective synergy we create goes beyond what any individual can achieve alone and together we see the potential to make a lasting impact on the world.
We believe that purpose-driven leadership is the key to unlocking true potential and creating lasting change. When leaders lead with a sense of purpose, they not only inspire their teams but also create an environment where innovation thrives and impactful progress is made.
In today’s world, where challenges are constantly evolving, purpose-driven leadership has become more crucial than ever Leaders who are anchored in a strong sense of purpose are able to guide their teams through uncertainty, while motivating them to reach new heights and contribute meaningfully to both organizational success and broader societal impact.
In this edition, we explore how purpose-driven leaders are reshaping industries and communities, fostering a culture of accountability, and driving sustainable change Through inspiring stories and valuable insights, we highlight how these leaders empower others, encourage collaboration, and create environments where both individual and collective growth flourish.
This theme serves as a reminder that leadership is not just about achieving success it’s about leading with purpose, creating value, and leaving a legacy that goes beyond the bottom line.
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PRESIDENT & CFO, JINDAL POWER LTD
KHURSHED DORDI
CHIEF OPERATING OFFICER, BDO INDIA
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e HR Association of India (HRAI), founded in 2020 is an esteemed non-profit organization that has been playing a pivotal role in shaping the HR landscape in India. Their primary focus is on exploring, discussing, and promoting the latest business scenarios, market trends, change management, and leadership in the HR industry HRAI is dedicated to creating a community of professionals, learners, and mentors who share their insights and learn from each other to elevate the standard of HR practices in the country
HRAI's success is attributed to its commitment to excellence and tireless efforts in facilitating interactions between HR professionals and subject matter experts Through its initiatives such as panel discussions, masterclasses, one-on-one talk shows, and Q&A sessions with thought leaders, HRAI provides a platform for professionals to gain in-depth knowledge and practical solutions that can be applied in real-time.
In addition to their educational initiatives, HRAI also recognizes organizations' best practices and individual contributions through awards and conferences. These events celebrate the achievements of exceptional professionals and organizations that have made significant contributions to the HR industry in India. Over the years, HRAI has featured more than 1,000 experts and leading minds in the fields of HR, IT, Marketing, Finance, and more, making it a hub for learning and networking
For HR professionals in India, HRAI offers unparalleled opportunities to connect with like-minded peers, learn from experts, and gain recognition for their hard work and achievements By joining HRAI, HR professionals can stay updated on the latest trends, best practices, and strategies that can help them take their careers to the next level.
HRAI, founded by Dr. Ankita Singh, drives industry initiatives and organizes prestigious awards for organizations, emerging leaders, and trailblazing women leaders Notable participants include Hindustan Unilever, Birlasoft, Biocon, Lenovo, IHG Hotels, Volvo and more..
Our commitment to excellence is reinforced through partnerships with the Great Managers Institute and top 100 great managers, who have taken masterclasses and featured in Forbes Magazine.
Elite leaders like Dr. TV Rao, Harjeet Khanduja, and Prasenjit Bhattacharya have graced our one-on-one talk shows, enhancing our members' knowledge base.
Our article initiative showcases thought-provoking articles by eminent leaders from organizations like BCCL, EY, Max Life Insurance, SAP, Kotak life, Bajaj Energy, TimesPro, Jio, Welspun Group, Great place to work and Accolite Digital.
The 23 Of 2023 and 24 of 2024 Initiative recognized exceptional leaders and entrepreneurs based on a predetermined theme. Featured leaders include those from organizations Eros Now, Adani Group, Future Generali, Yes Securities, Timezone, Dabur, Yatra, JSW, KPMG Global Services and more. The list also featured notable public figures/Sharktank Jury: Ghazal Alagh, Ritesh Agarwal, Deepinder Goyal and Amit Jain:
In today's fast-paced, ever-changing business landscape, leaders face many challenges From navigating technological disruption to managing diverse, global teams, the demands on leaders have never been greater However, amidst all this change, one thing remains constant: the need for purpose
Purpose-driven leadership is an approach that puts meaning and purpose at the heart of an organisation's culture and strategy It's about creating a shared sense of direction and significance that inspires and motivates individuals to work towards a common goal. In this article, I'll explore purpose-driven leadership, its benefits, and how leaders can implement it in their organisations.
Unlike traditional leadership styles that may prioritise short-term gains or shareholder’s profit, purpose-driven leadership aims to create sustainable success by fulfilling a more profound mission. It emphasises that businesses and
President
leaders should actively address societal issues, improve lives, and build a legacy that resonates beyond commercial achievement
At an organisational level, purpose is not just a noble ideal; it's a powerful business strategy. Companies with a strong sense of purpose tend to outperform those without one. According to a study by Harvard Business Review, companies with a high sense of purpose had a significantly higher return on investment (ROI) than those with a low sense of purpose This is a clear indicator that purpose-driven leadership is not just good for the soul; it's good for the bottom line as well.
I focused on helping my team understand the "why" behind the change how it would improve efficiency, foster innovation, and create opportunities for professional growth.
Clarity of Purpose – Purpose-driven leaders clearly understand their organisation's purpose and how their work contributes to it. They communicate this purpose effectively to their team members and inspire them to connect their goals to the larger vision.
Authenticity – Purpose-based leaders are genuine and authentic in their words and actions. They're not afraid to show their vulnerability and humanity
Passion and Enthusiasm – Purpose-driven leaders are passionate about their work and their organisation's mission. Their contagious enthusiasm motivates others to get involved and contribute their best Integrity and Ethical Behavior – Purposedriven leaders are guided by their values and act with integrity in all aspects of their work. They uphold ethical standards and make decisions in their organisation's and its stakeholders' best interests.
Emotional Intelligence – Purpose-based leaders have high emotional intelligence, which enables them to understand and empathise with their people.
Long-Term Focus – Purpose-based leaders are not just focused on short-term gains They're willing to make investments and take risks that may not pay off immediately but will drive long-term success.
Enhanced Employee Engagement –
Employees are more likely to remain loyal to an organisation that demonstrates a commitment to a greater purpose Engaged employees who feel they are making a meaningful contribution are more productive and satisfied with their work.
Improved Retention – Purpose-based organisations tend to have lower turnover rates, as people are likelier to stick around when they feel connected to the organisation's purpose.
Enhanced Creativity and Innovation – When people feel they're working towards a higher purpose, they're more likely to be creative and innovative
Increased Customer Loyalty – When customers feel that an organisation's sense of purpose drives it, they're more likely to be loyal and advocate for the brand
Long-Term Success – Organisations led by purpose-driven leaders often experience greater long-term stability Their commitment to positive change and responsible leadership ensures they remain competitive and create sustainable value that benefits stakeholders.
To cultivate purpose-driven leadership within an organisation, leaders must focus on embedding the organisation’s purpose into its culture, operations, and decisionmaking processes This requires clear communication, consistency, and a willingness to make decisions that align with the organisation’s mission
Here are a few steps for developing a purpose-driven culture:
Define the Purpose – The first step is to
define what the organisation stands for. What is the core mission? What values drive the work? Leaders should be able to clearly articulate the “why” behind their organisation’s existence
Lead by Example – Leaders must walk the talk. Their actions should consistently reflect the organisation’s purpose, whether in everyday decision-making, employee interactions, or customer relationships
Engage and Empower Employees –
Encourage employees at all levels to align their goals with the organisation’s purpose
Provide them with the tools, resources, and support to contribute meaningfully
Align Operations with Purpose – Ensure that all aspects of the organisation, from product development to marketing and customer service, are aligned with the company ’ s mission and values
Measure Impact – Regularly assess the organisation’s progress in fulfilling its purpose. Track social, environmental, and community impact, not just financial results, to ensure the organisation meets its mission.
Refocus and Realign – Whenever a deviation from the organisation’s overall strategy and vision is identified, leaders must refocus and realign the team’s objectives by effectively communicating and reinforcing the organisation’s mission and purpose.
Purpose-driven leadership is not just a strategy; it's a transformative and impactful approach to guiding organisations. By embracing a higher purpose beyond profits, leaders can foster a culture of meaning, responsibility, and positive change This approach inspires teams, attracts loyal customers, and ultimately contributes to a better world
In a time when purpose and values are increasingly important to both employees and consumers, organisations that adopt purpose-driven leadership will not only succeed but also thrive in a rapidly evolving global landscape.
I have worked in leading organisations like HSBC in India and the UK, GE Capital, IDBI Bank, Aditya Birla Group, and now Jindal Power, part of the Naveen Jindal Group, at senior levels. I have led and aligned my team with the organisational's purpose and vision, which has helped build sustainable and scalable businesses, improve employee retention and development, and foster a cohesive work culture that enables a progressive environment
Amit is a Senior leader and Financial Services professional with an overall 30 years plus of experience in building sustainable and scalable Businesses. He has done senior leadership roles both in India and the UK and is currently serving as President and CFO at Jindal Power Limited, part of USD 30 Bn Naveen Jindal group Before joining Jindal power, he has worked in various senior leadership roles in HSBC group, GE Capital, IDBI Bank, Aditya Birla capital, Edelweiss Group (Now Nuvama Wealth and Investment Limited). Amit is responsible for managing fundraising and treasury, new acquisitions and mergers, finance and accounts, driving transformation, automation and process streamlining, relationships with Banks and FI’s at the senior level and ensuring end-to-end regulatory compliances of the company. He brings with him expertise in M&A, Strategy, Corporate & SME financing, Structured Finance, trade / receivable & supply chain finance, credit fund management and risk management
Imagine walking into work each day knowing exactly why your efforts matter That sense of purpose can transform a workplace Purpose-driven leadership –where leaders rally people around a meaningful mission – is more critical than ever. In HR, you ’ ve likely seen how a clear purpose can spark energy in teams. It’s essential to understand how leaders with a clear sense of purpose inspire their people, foster innovation, and drive meaningful impact in organizations and communities. Let’s dive in to understand real-world examples of purpose-driven leaders and actionable takeaways for HR and business professionals to infuse more purpose into your organization’s leadership practices.”
Purpose isn’t a fluffy ideal; it’s a practical driver of performance.
Country HR Head, ADP Czech Republic
Why Purpose-Driven Leadership Matters More Than Ever
People don’t just want a job – they want meaning Leaders who understand this can tap into a powerful source of motivation. As author Simon Sinek famously said, “People don't buy what you do; they buy why you do it”
In the workplace, employees “buy into” a leader’s vision when they understand the why behind it. A clear purpose gives work a sense of significance beyond the daily to-do list. It’s the difference between a team that’s just punching the clock and one that’s passionately chasing a shared goal
This is especially true for today’s workforce
Recent surveys show that nearly nine in ten millennials and Gen Z workers consider purpose important to their job satisfaction In other words, a huge majority of younger employees want to know their work contributes to something meaningful. If they can’t find that meaning, they disengage – or leave On the flip side, when people feel
connected to a purpose, they become mo loyal, energized, and resilient. Purpo driven leadership creates an environme where employees wake up excited becau they know their work matters.
Purpose isn’t a fluffy ideal; it’s a practi driver of performance Leaders with strong sense of purpose set a cle direction that aligns everyone ’ s effo Instead of micromanaging tasks, th communicate a compelling vision a values, then empower their teams to run with it. This approach builds trust and autonomy Employees feel part of something bigger than themselves, which boosts morale and productivity. As former Whole Foods CEO John Mackey wisely noted, “Most people don’t live to eat, and neither must businesses live to make profits” wowledge.com
Profit is necessary (just like food is for life), but it’s not the sole reason for being. Purpose is what truly sustains and inspires people to go above and beyond.
Purpose-driven leaders excel at inspiring their teams. They don’t lead by fear or authority – they lead by example and shared beliefs. These leaders articulate a clear “why” for the team’s work and communicate it constantly By sharing stories and examples of how the team’s efforts make a difference, they create emotional connection. Team members start to see their own values reflected in the mission, which ignites intrinsic motivation For instance, consider Microsoft’s cultural transformation under CEO Satya Nadella Nadella shifted Microsoft’s focus from simply selling products to living its mission “to empower every person and every
organization on the planet to achieve more. ” This higher purpose became the driving force behind Microsoft’s strategy
Employees at all levels understood that their work on cloud services or AI wasn’t just about new tech – it was about empowering people to do things that were never possible before. That sense of purpose rallied the workforce Engineers and managers alike felt they were contributing to something meaningful, which reenergized the company ’ s culture The result? A surge in collaboration, creativity, and a rejuvenated Microsoft that regained industry leadership. By clearly connecting day-to-day work to a grander mission, purpose-driven leaders like Nadella inspire loyalty and enthusiasm in their teams.
Purpose also builds trust. When a leader consistently “walks the talk” – making decisions that align with the stated purpose – employees develop confidence in their integrity For example, leaders who prioritize employee well-being or customer value (even when it’s not the easy route) show that the purpose isn’t just pretty words on a poster. This authenticity earns respect Team members feel safe bringing their full selves to work when they know their leaders stand for something beyond short-term gain. In a purpose-driven
culture, people support each other and push toward the shared vision, because they believe in it The leader becomes not just a boss, but a coach and champion of the team’s collective cause
A clear purpose doesn’t just make people happier – it makes them more innovative. When teams are united by a meaningful goal, they become willing to take risks, experiment, and find creative solutions to achieve that goal. Research and experience show that groups who care about the same cause tend to collaborate more and think outside the box.
They aren’t just completing tasks; they’re on a mission, which sparks innovative problemsolving. If setbacks occur, a sense of purpose helps teams persevere. They see challenges as obstacles on the path to something important, rather than roadblocks to avoid This mindset can lead to breakthroughs.
Consider the electric car maker Tesla. Tesla’s bold innovations in batteries and autonomous driving have been driven by its mission “to accelerate the world’s transition to sustainable energy ” Engineers there aren’t just building cars; they’re contributing to a cleaner planet. That clarity of purpose has fueled a culture where innovation is the norm – resulting in world-leading electric vehicles and renewable energy products Similarly, when a pharmaceutical company ’ s purpose is to “improve lives through health,” its scientists are likely to feel a personal stake in discovering the next cure, going the extra mile in research Purpose-driven leadership turns lofty ideas into practical innovation by giving people a reason to innovate.
Moreover, purpose-driven leaders focus on impact beyond the bottom line. They understand that businesses exist within communities and societies, and leadership is about serving those communities, not just shareholders. By pursuing a purpose that benefits others, these leaders often end up with stronger businesses too – because employees and customers support companies that stand for something Salesforce CEO Marc Benioff captured this well when he said, “To be truly successful, companies need to have a corporate mission that is bigger than making a profit.”
When leaders champion causes like sustainability, social justice, or community wellbeing, they create a positive ripple effect: employees feel proud, customers become loyal, and the wider community gains value.
One shining example is outdoor apparel company Patagonia. Patagonia’s founder, Yvon Chouinard, set a mission statement for the company: “We’re in business to save our home planet ”
This purpose drives every decision – from using recycled materials to donating profits to environmental causes. In fact, Chouinard went so far as to give away ownership of Patagonia to ensure its profits forever fund environmental work
That unwavering commitment has cultivated an intensely loyal employee base and customer following. Employees are deeply motivated because they know their work directly contributes to fighting climate change. And customers trust the brand’s authenticity. Patagonia proves that focusing on purpose can still be highly profitable and make a realworld impact – the company grows year after year while leading in environmental responsibility
Purpose-driven leadership like this blurs the line between company success and community benefit, achieving meaningful impact on both fronts.
Great leaders across industries have demonstrated how purpose can drive success. Here are a few inspiring examples to learn from:
Purpose-Driven Leadership: Lessons from Top CEOs
Indra Nooyi (Former CEO, PepsiCo) – Nooyi’s “Performance with Purpose” strategy balanced business growth with health, sustainability, and diversity Under her leadership, PepsiCo launched healthier products and boosted sustainability efforts, proving that purpose and profit can coexist
Satya Nadella (CEO, Microsoft) – Nadella transformed Microsoft by shifting to a “learn-itall” culture with the mission to empower people and organizations. His purpose-driven leadership sparked innovation in AI and cloud computing while fostering collaboration and inclusivity.
Yvon Chouinard (Founder, Patagonia) –Chouinard built Patagonia on environmental stewardship, even transferring ownership to environmental trusts in 2022. His mission-first approach inspired strong employee dedication, eco-friendly innovations, and unwavering customer loyalty.
Paul Polman (Former CEO, Unilever) – Polman’s Unilever Sustainable Living Plan integrated sustainability into business strategy, making purpose-led brands like Dove grow 69% faster than others He proved that companies with purpose last by aligning leadership, employees, and consumers around shared values These leaders show that clear purpose fuels engagement, innovation, and long-term success.
HR professionals play a pivotal role in infusing purpose into an organization’s leadership and culture Here are some actionable strategies to help integrate purpose-driven leadership principles:
Hire and Promote for Purpose Alignment:
Recruit and advance leaders who align with your mission. In interviews, ask about their sense of purpose and company values. Purpose-driven leadership inspires the entire workforce.
Define and Communicate the “Why”: Craft a clear, impactful purpose statement that reflects your company ’ s mission. Integrate it into HR communications onboarding, town halls, and reviews ensuring consistency so employees internalize it.
Train Leaders to Share Purpose Stories: Coach leaders to communicate vision through storytelling, making purpose tangible and inspiring Encourage them to highlight real impact and emphasize why work matters, especially during key initiatives
Coach leaders to communicate vision through storytelling, making purpose tangible and inspiring.
Link performance goals to purpose-driven outcomes and celebrate employees who embody company values. Simple gestures, like shout-outs, reinforce purpose as a priority.
Lead by Example from HR: Align HR policies with company values support community initiatives, foster innovation, and hold leaders accountable Consistent actions create a culture where purpose-driven leadership thrives.
Lead with Purpose, and the Rest Will Follow Purpose-driven leadership isn’t just a feelgood philosophy for motivational posters –it’s a practical blueprint for building thriving teams and organizations When leaders lead with purpose, they ignite passion in their people Teams become more cohesive, creative, and committed. Innovations flow, not because someone demanded it, but because everyone is energized to achieve the mission. And the impact goes far beyond the office walls, creating ripples of positive change in communities and industries.
As an HR professional, you have the opportunity to fan that flame. Help your leaders find and articulate their “why ”
Encourage a culture where meaning is part of the daily dialogue, not just the annual report. The examples of Nooyi, Nadella, Chouinard, Polman and more show that when purpose-driven leadership takes root, performance and purpose feed each other in a virtuous cycle Employees thrive, and so do business results
Inspire your organization to lead with purpose, and you’ll foster not only success, but significance After all, the most enduring companies and careers are built on something deeper than profits – a mission
that touches hearts and minds By integrating purpose-driven leadership principles, you can help create a workplace where everyone from the C-suite to the newest hire is motivated by a shared vision of meaningful impact And there’s nothing more powerful or more human than a team united by a common purpose. Here’s to leading with the kind of purpose that inspires others to greatness and makes our work truly worth doing
Ganesh Iyer is an impactful HR leader with 16+ years of HR leadership experience in Information Technology, Services, Telecommunications Under his leadership, ADP has been recognized in multiple forums for instilling several industry best practices During the stint in APAC – he scaled the organization to various accomplishments and built a strong Employer Value Proposition both on people, technology and employee experience initiatives. Ganesh is the Country HR Head for ADP Czech Republic and is responsible for people and culture at ADP In his most recent role and under his leadership ADP was recognized as a Top Employer in Czech Republic in 2025
Prior to this Ganesh has lead HR Technology, Shared Services globally and was part of Global Shoring HR Leadership team and supported businesses across ADP's offshore locations in India, Philippines, Romania and Brazil. Wherein he responsible for and heading HR Business Partnering function Ganesh has been featured in Elite club of Economic times 40 under 40 list, TA Pai Young HR leaders, CII Rising stars of HR and various Industry accolades for his contributions to field of HR
He lives in Prague, Czech Republic. In his spare time, he loves listening to podcasts, is an avid runner
Innovation is no longer a luxury but a necessity for survival today. This type of leadership encourages an environment of creative thinking and problem-solving Teams are encouraged to take risks and experiment, knowing that failure is integral to growth. These leaders do not just encourage innovation; they create a culture in which innovation is an expectation.
Purpose-driven leaders empower their teams with the freedom to explore ideas and challenge the status quo They are willing to embrace acceptable risk to pursue long-term success and regard experimentation and innovation as necessary for fulfilling their larger vision. This creates an environment where employees feel safe to test new ideas, even if they fail initially This facilitates the fostering of creativity and breakthrough thinking
Organisations that prioritise innovation through purpose-driven leadership are better positioned to adapt to disruptions,
meet evolving customer needs, and maintain a competitive edge
Removing the stigma of failure and learning from mistakes results in a growth mindset. Teams are encouraged to take risks, experiment, and learn without fear of retribution. These leaders enable employees to iterate and improve without worrying about punitive consequences. They also guide their teams through failure by offering constructive feedback and highlighting the lessons learned. Leaders who champion failure as a stepping stone to success create
AUTHOR: KHURSHED DORDI
a culture of continuous improvement where teams are empowered to innovate without fear.
This has a broad and lasting impact across all levels of an organisation A clear sense of purpose motivates employees at every level, ensuring that everyone is aware and aligned with the company ’ s mission and vision Leaders drive organisational cohesion and alignment, ensuring that all efforts contribute to a common goal.
Teams that understand how their work fits into the larger organisational mission are more likely to take ownership of their responsibilities and act with greater autonomy. At a broader level, purpose-driven leadership can also extend beyond the organisation itself Leaders who are driven by purpose are more likely to invest in corporate social responsibility (CSR) initiatives, ethical practices, and community engagement.
They view their impact not just in financial terms but in their positive effect on society, the environment, and the world This can enhance reputation, attract purpose-driven talent, and foster deeper relationships with customers and stakeholders.
It’s about making a meaningful, lasting impact that extends far beyond the bottom line.
To conclude, purpose-driven leadership inspires teams, builds future leaders, fosters innovation, and drives long-term impact. Leaders with a clear sense of purpose align their organisations’ goals with the values and passions of their employees, creating a sense of meaning and commitment
In a dynamic world, this offers organisations the
clarity, resilience, and vision needed to navigate challenges and make a lasting difference.
It’s about making a meaningful, lasting impact that extends far beyond the bottom line. It is this combination of vision, values, and impact that sets purpose-driven leaders apart, ensuring their legacy and driving lasting success
Dordi is Chief Operating
India, based out of the Mumbai office BDO is the world’s fifth-largest professional services organisation offering Assurance, Tax, Advisory, Managed Services & Outsourcing, Technology Products & Solutions, and Digital Services to domestic and international clients across industries Bringing innovative thinking to a digitally evolving market, the firm delivers services to help organisations navigate their changing business landscape
Khurshed has over three decades of international leadership experience spanning continents, industries, cultures, and several leadership roles He has demonstrated the ability to solve complex business challenges, lead organisations through transformation, and build high-performing teams that drive results His expertise in business operations, strategy, and corporate culture dynamics has enabled him to guide companies through some of their most intricate challenges, re-engineered business operations, established, scaled large teams, and managed complex regulatory and risk management activities. He has successfully led large enterprises through phases of growth, mergers, acquisitions, and restructurings, ensuring agility and competitiveness in rapidly evolving markets. As a C-suite coach, he is known for his keen insights into the unique challenges faced by business leaders and the strategies required for effective leadership.
Khurshed is passionate about talent management, employee engagement, diversity and inclusion, and CSR He is also a certified coach and mentor, a member of several industry bodies and forums and the best-selling author of Corporate Quicksand, rated as one of the best business books of 2024
AUTHOR: KHURSHED DORDI
Purpose-driven leadership transcends traditional management styles by fostering an environment where individuals are inspired to contribute to a greater cause. Leaders who operate from a place of purpose empower their teams, encouraging them to engage with their work on a deeper level This alignment between personal aspirations and organizational goals creates a culture that thrives on shared values.
This message is embodied in John F Kennedy’s quote: “Efforts and courage are not enough without purpose and direction.” This quote encapsulates the essence of purpose-driven leadership, which has emerged as a vital component for organizational success in today’s fastpaced and ever-evolving business landscape. Employees seek more than just a paycheck; they crave meaning and alignment with their personal values in their work.
During my time leading a major
transformation project, I experienced firsthand how a clear sense of purpose can drive success. Faced with resistance to change, I knew that simply enforcing new processes wouldn't be enough. Instead, I focused on helping my team understand the "why" behind the change how it would improve efficiency, foster innovation, and create opportunities for professional growth. Once the team connected with the vision, they became more engaged, creative, and committed to making the transition successful
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At the core of purpose-driven leadership lies the alignment of values Leaders must ensure that their own values resonate with those of their team members and the organization as a whole. When this alignment is present, it leads to high levels of engagement, motivation, and creativity. Employees are more likely to feel invested in their work when they understand not just what they are doing but why they are doing it
"Great leaders don’t set out to be leaders; they set out to make a difference It’s never about the role – always about the goal." This perspective shifts the focus from hierarchical structures to collaborative efforts aimed at achieving meaningful outcomes I recall an instance when a junior team member approached me with an idea to improve client service efficiency Rather than dismissing it due to his lack of experience, I encouraged him to explore and refine his idea His solution led to a significant reduction in service turnaround time, reinforcing my belief that when people see their ideas valued, they invest even more in their work
The benefits of purpose-driven leadership extend beyond individual satisfaction; they significantly impact organizational performance. Research indicates that companies led by purpose-driven leaders outperform their competitors in various metrics, including financial performance, employee satisfaction, and customer loyalty. When employees feel that their work has a meaningful impact, they are more engaged and motivated.
One of the most fulfilling moments in my career came when I spearheaded an initiative to mentor young professionals By sharing real-life experiences and guiding them through challenges, I witnessed an incredible transformation in their confidence and abilities. Many went on to take leadership roles themselves, proving that purpose-driven leadership creates a ripple effect that extends beyond immediate results.
Moreover, purpose-driven leadership fosters resilience within teams. In challenging times, having a clear sense of purpose can help individuals navigate difficulties with greater determination Leaders who embody this approach create an environment where creative problemsolving is encouraged, allowing teams to adapt and thrive amidst change.
Integrity and transparency are essential components of purpose-driven leadership Leaders must operate with honesty and openness to build trust within their teams
This trust is crucial for fostering collaboration and encouraging employees to voice their ideas and concerns without fear of judgment
I recall a time when a critical project was delayed due to unforeseen challenges. Instead of downplaying the situation, I held an open discussion with my team, acknowledging the difficulties and collectively brainstorming solutions This transparency built stronger trust within the team, leading to a shared commitment to overcoming obstacles together. As a result, we not only met the revised deadline but also strengthened our working relationships. When leaders demonstrate integrity in their decision-making processes, it reinforces the organization’s commitment to its stated values. Employees are more likely to align themselves with leaders who practice what they preach, leading to enhanced loyalty and lower turnover rates
As we look toward the future, the call for purposedriven leadership becomes increasingly urgent. Organizations that prioritize purpose will not only attract top talent but also cultivate a culture of innovation and resilience that sets them apart in a competitive marketplace.
Leaders must reflect on their own sense of purpose and consider how it aligns with their organizational mission By embracing a purpose-driven approach, we can create workplaces where individuals feel valued and empowered to make meaningful contributions. As we navigate the complexities of modern business, let us remember that our greatest asset is our people and when they thrive, so do our organizations
When leaders demonstrate integrity in their decision-making processes, it reinforces the organization’s commitment to its stated values.
Manu, Director - General Staffing, Adecco, boasts an illustrious career spanning two decades. She excels in business transformation, P&L management, innovative project implementation, human capital oversight, and intricate resource strategies Her strategic prowess shines through as she effectively handles client escalations and engages with senior stakeholders across diverse sectors. Manu's expertise includes cultivating enduring client partnerships, fostering highperformance teams, pioneering novel business approaches, and demonstrating authentic, inclusive leadership. Her entrepreneurial acumen translates vision into impactful outcomes Moreover, her professional acumen is reinforced by ITIL Foundation V3 and CoBit Foundation certifications, underscoring her commitment to industry best practices Manu holds a Bachelor's degree in Electronics and Communications from Mysore University and a PGPMax (Post Graduate Program in Management for Executives) from the Indian School of Business in Hyderabad
RECENT STUDIES ON PURPOSE-DRIVEN LEADERSHIP HAVE SHED LIGHT ON ITS MULTIFACETED IMPACT ACROSS VARIOUS SECTORS. HERE ARE SOME KEY FINDINGS:
1. Organizational Purpose & Leadership Impact
�� 88% of executives believe a strong organizational purpose drives employee engagement and resilience. (McKinsey, 2024)
�� Companies with a well-defined purpose have 42% higher financial performance than those without. (Deloitte, 2023)
2. Purpose-Driven Leaders & Employee Engagement
�� 74% of employees say their work feels more meaningful under a purposedriven leader (Gartner, 2023)
�� Organizations with purpose-driven leadership see 30% lower turnover rates. (Harvard Business Review, 2024)
3. Servant Leadership & Work Ethic
�� Servant leadership improves work ethic culture by 22%, with a 17% reduction in employee burnout (ArXiv, 2024)
4. Women in Purpose-Driven Leadership
�� Women make up 70% of the global healthcare workforce but hold only 25% of leadership roles. (BMJ Global Health, 2025)
�� Increasing female leadership in healthcare could add $1 8 trillion to the global economy. (World Economic Forum, 2024)
5. Research Trends in Purpose-Driven Leadership
�� The number of academic studies on purpose-driven leadership increased by 54% from 2018 to 2023. (MDPI, 2024)
Leadership has always intrigued pe The ambition to lead, make decisions, climb the ladder is strong, but what defines leadership? For many, it’s not about achieving goals it’s about why lead in the first place. That’s the ess of purpose-driven leadership.
Leadership Beyond Titles
Riya, a homemaker, leads her family because she has to, but because it’s she is. Her purpose is to create environment where her loved ones valued. It’s not about ticking boxes about living with direction and care T purpose driven leadership in it’s purest form. Similarly, Atul, a senior banking leader, leads with a clear purpose: delivering exceptional customer experiences His department has the highest customer retention and lowest attrition rates. (*Names changed for confidentiality )
term force behind actions Take Ananya, (*name changed for confidentiality) for example She manages a global tech team across three continents. Coordinating projects and keeping people motivated remotely is tough But Ananya’s “why” is clear: she wants her team to feel connected. She fosters emotional bonds, ensuring they feel part of something bigger.
These examples show that purpose-driven leadership doesn’t just deliver results it creates meaning As Friedrich Nietzsche said, “He who has a why to live can bear almost any how.”
That’s leadership driven by purpose not just hitting targets but creating meaning.
AUTHOR: SARABJEET SACHAR
In a virtual, fast-paced world, it’s easy to lose sight of why we do what we do But purpose-driven leadership keeps teams engaged, motivated, and aligned I asked three highly respected HR leaders what purpose-driven leadership means to them. Here’s what they had to say:
Meghna Puthawala, CHRO, Collective Artists Network: “In Viktor Frankl’s Man’s Search for Meaning, he argues that finding meaning is crucial for resilience and success. Purpose-driven leaders don’t just manage people; they create meaning for their teams while seeking their own ” .
Ashish Pinto, CHRO, Nesco Ltd.: “A leader’s beliefs, actions, and decisions, rooted in purpose, drive long-term success and employee engagement. Purpose-driven leadership extends beyond financial success; it’s about integrity, transparency, and fostering trust.”
Marcel Parker, Owner at Marcel R Parker Associates: “If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” (John Quincy Adams) Purpose in leadership is about the impact you want to make, the relationships you nurture, and the change you create. What better example than our own father of the nation, Gandhiji.”
Purpose isn’t just an abstract ideal; it has tangible outcomes.
1 Empathy is Key
In a digital-first world, it’s easy to forget the human side of leadership. But empathy is at the heart of purpose-driven leadership Rajesh, a remote-first team leader, checks in on his team not just about work, but their well-being. His empathy keeps them connected despite physical distance.
2. Aligning Purpose with Business Goals
Purpose isn’t just an abstract ideal; it has tangible outcomes. Atul in banking isn’t delivering great service just for reports his purpose is to create lasting impact. When leaders connect their ‘why’ with their work, it drives meaningful results
3 Empathy in Action
Even in digital spaces, empathy must be a practice, not a buzzword. Sarah(* name changed for confidentiality), an HR leader at a multinational, ensures her teams feel seen and heard, even from a distance A simple “How are you doing?” in a video call and then genuinely listening fosters trust and connection
AUTHOR: SARABJEET SACHAR
How do you embed purpose-driven leadership in a world where physical presence is rare? Here are a few strategies:
Be Clear About Your ‘Why’
Communicate your purpose to your team. Whether through meetings, one-on-one chats, or emails, make sure they know what drives you Use Technology to Create Connection
Virtual meetups, Slack check-ins, and video calls help maintain a sense of community across distances.
Listen More, Speak Less Leadership isn’t about always having the answers it’s about creating space for others to share. Make people feel heard.
Purpose isn’t theoretical it translates into everyday work. Help your team see how their contributions tie into a bigger mission
By embracing a purposedriven approach, we can create workplaces where individuals feel valued and empowered to make meaningful contributions.
Purpose-Driven Leadership is More Crucial Than Ever
Purpose-driven leadership isn’t a distant ideal it’s a practical approach that holds value in today’s fast-paced world. Technology can handle logistics, but purpose keeps the human side of leadership alive. So, what’s your purpose? And how are you making it work for you and your team?
Leaders must reflect on their own sense of purpose and consider how it aligns with their organizational mission By embracing a purposedriven approach, we can create workplaces where individuals feel valued and empowered to make meaningful contributions.
As we navigate the complexities of modern business, let us remember that our greatest asset is our people and when they thrive, so do our organizations.
Sarabjeet Sachar, Founder & CEO of Aspiration, is a seasoned Career Coach with nearly 40 years of diverse experience. He has led the company ' s evolution into a unique agency serving employers through talent recruitment and mid to senior professionals with career development coaching. With a background in recruitment, sales, and coaching, Sarabjeet spent 17 years in top management roles with renowned organizations like Times of India, Zee TV, and more
He's conducted 10,000+ interviews, served 500+ clients including Pidilite and Mahindra & Mahindra, and coached countless professionals. Sarabjeet is a respected speaker, panelist, and writer, with a passion for quality and innovation in career development. His career tips have helped thousands and enjoys a close to 4 lac following across social media, LinkedIn ( 54,000), Facebook (2,10,000), Instagram (87,000) and YouTube (12,000)
www sarabjeetsachar com
AUTHOR: SARABJEET SACHAR
FLEX YOUR BRAIN CELLS WITH THESE WORK-LIFE RIDDLES! CAN YOU SOLVE THEM ALL BEFORE YOUR COFFEE GETS COLD?
I’m not just ab p p p passion, not obligation What am I?
I guide decisions, inspire action, and shape legacies. Without me, leadership feels empty. What am I?
A leader with me doesn’t just chase success but creates impact. I turn ambition into meaning. What am I?
I can’t be faked, but when I’m real, I inspire trust I fuel missions and move mountains. What am I?
You don’t inherit me with a job title; you build me with vision and values. Without me, leadership is just management. What am I?
Purpose-Driven Leadership is practiced by organizations in some form or the other, despite not being given the name! If organizations didn’t practice purposedriven leadership, they wouldn’t exist – it’s that simple So, what is purpose-driven leadership? It is the alignment of individual ethos/ goals/ values/ actions with the organizational purpose, to deliver on objectives and outcomes. When leaders consciously practice purpose-driven leadership, they aim to cultivate clarity of the purpose, focus on the long-term, create a culture of resilience, motivation, innovation and empathy. This helps to align with the purpose and ensure achievement of stated outcomes as well as positive change. Purpose-Driven Leadership also means to move with the times, as purposes do change with the macro-economic changes and geo-political requirements Change is the very essence of life, and that’s what purpose-driven leadership aims to achieve. It is not just about individual achievements, but galvanizing efforts, collective success, creating impact, and fostering collaboration.
Purpose-Driven Leadership can be percolated only when there is a clarity of vision, clear sense of direction, ethical and situational decision-making, empowerment and accountability. Leaders who consciously practice purpose-driven leadership are typically characterized by:
Integrity & Ethics: actions are in alignment with the stated values and the interests of all stakeholders are taken into consideration.
Clarity of Purpose: what they say and what they do is in alignment to ensure that people connect the individual roles to the larger achievement
Empowerment & Accountability: they intrinsically trust their teams to deliver by providing the required tools, fostering the right environment to perform and ensuring ownership and accountability of the work through appropriate reward and recognition mechanisms
One of the hallmarks of Purpose-Driven Leadership is fostering a growth mindset, which is a key ingredient for success in organizations that deliver on outcomes. At Aptech, our ethos defines our actions For us, a growth mindset encompasses three clear areas:
· Agility
· Adaptability
· Speed
These are aptly represented in our ethos.
The characteristics and behaviours which foster a growth mindset vis-à-vis sticking to a fixed mindset are enumerated below:
If we look at some of the lessons from Ramayan and Bhagavad Gita, they provide practical examples of Purpose-Driven Leadership Prabhu Shri Ram consistently upheld Dharm (righteousness) by treating all people equally with respect and fairness according to the situation. Even when he vanquished Ravan, he treated him with respect and humility Recognising the potential of each team-member and galvanising it towards achievement of the stated goal (rescuing Mata Sita) is another
example of Purpose-Driven Leadership The deft communication of Prabhu Shri Ram, his trust and empowerment to key people, and his ability to lead through volatile situations underscores Purpose-Driven Leadership.
In the Bhagavad Gita, Shri Krishna emphasizes that leaders need to walk the talk because it is the actions of leaders which sets the standard for others. In the modern context, a person in a leadership role, if s/he exhibits “walk the talk”,
AUTHOR: SHOURYA K. CHAKRAVARTY
it inspires others to emulate and thereby fosters a culture of accountability. The modern concept of Servant Leadership can be traced to the Bhagavad Gita, where it is emphasized that compassion, collective good, emotional stability, and equanimity are essential for success.
You cannot prioritise purpose over profit or profit over purpose, but you can ensure alignment and balance.
Effective Purpose-Driven Leadership transcends personal ambition and gains. It focusses on the larger organisational outcomes, thereby ensuring achievement of the vision and goals. While this term may be in vogue today, it is actually timeless! True leadership is in aligning personal values with collective goals, empowering others, and remaining steadfast in the face of challenges By embodying these principles, leaders can create meaningful impact while inspiring those they lead to achieve greatness together. It is important to remember that businesses and organisations exist to make profit, and thereby they can serve the purpose which is enumerated. You cannot prioritise purpose over profit or profit over purpose, but you can ensure alignment and balance
Shourya K Chakravarty, M IOD is an esteemed and strategic professional currently serving as the Chief Human Resources Officer at Aptech Limited, a pioneer in the non-formal vocational training business with a significant global presence He has almost three decades of illustrious experience in Human Resources, CSR, administration, and impactful employee communications through guiding dynamic teams while shaping and executing people strategies. His professional journey commenced with the Aditya Birla Group, and later held key roles of growing responsibility and complexity at renowned companies such as General Mills India, GE, HSBC, and Firstsource Solutions. He has also served as the former CHRO at QualityKiosk Technologies, leading pivotal HR transformations In his career, he has focussed his efforts on fostering an empathetic and inclusive culture and realigning systems, policies, and governance to meet overall business requirements while actively engaging with key stakeholders, both internal and external, including the Board, CXOs, and employees. Shourya holds an MBA degree in HR from XISS Ranchi. He is also a Certified Corporate Director from the Institute of Directors, India and a Belbin Accredited Team Roles Facilitator. His leadership embodies an agile and adaptive approach tuned to ensuring achievement of business outcomes.
GROUP
Purpose-Driven Leadership: An Indian Perspective Rooted in the Bhagavad Gita
Introduction
Indian businesses are uniquely dynamic, driven by a competitive spirit, flexibility, and ingenuity often termed ‘jugaad ’ They range from multinational conglomerates to small family-run enterprises However, what truly sets them apart is the deeply embedded cultural ethos shaping leadership principles Unlike conventional Western management theories, Indian leadership is influenced by centuries-old philosophical traditions, particularly the Bhagavad Gita.
At its core, purpose-driven leadership is about aligning business goals with a higher mission one that extends beyond profit to social impact, ethical responsibility, and resilience in the face of challenges The Bhagavad Gita offers a timeless framework for this leadership approach through four key principles:
Karma Yoga (Purpose-Driven Action): The practice of selfless action, ensuring business decisions contribute
to a greater good.
Dharma (Duty and Righteousness): Ethical responsibility and moral leadership, ensuring organizations operate with integrity.
Sthitaprajnya (Resilience and Equanimity): Maintaining composure, focus, and long-term vision amid adversity
Atma Gyan (Self-Awareness in Leadership): Understanding oneself to lead with clarity, adaptability, and purpose.
These principles are deeply woven into the fabric of Indian businesses, influencing leadership styles and decision-making processes. While modern business literature calls this ‘purpose-driven leadership,’ Indian leaders have long embodied these ideals through a cultural and philosophical lens This article explores how these Bhagavad Gita teachings manifest in Indian business leadership and shape a unique, sustainable approach to success.
A fundamental aspect of purpose-driven leadership is aligning actions with a broader mission The Bhagavad Gita’s concept of Karma Yoga emphasizes selfless action fulfilling one ’ s duty without attachment to personal gain While modern businesses cannot be entirely selfless, Karma Yoga is visible in the way many Indian organizations operate.
The most cited examples include Tata and Wipro, known for their philanthropic initiatives However, Karma Yoga in Indian business goes deeper, influencing fundamental operations. Many companies integrate social impact into their core models Zoho fosters rural employment, KPR Mills ensures employee welfare through education and healthcare, and several business houses offer multi-generational employment and community support.
Even in industries like textiles, jewelry, and retail, businesses extend contracts beyond salaries, offering comprehensive support to workers and their families. While these may be strategic business decisions, the underlying intent to ‘do right by people’ is unmistakable. Thus, Karma Yoga is not just about structured giving but an ingrained philosophy shaping organizational conduct.
Ethical leadership is essential in purposedriven organizations. The Bhagavad Gita’s concept of Dharma emphasizes righteousness and duty, guiding leaders to uphold values while balancing stakeholder interests employees, customers, investors, and society.
While India is often associated with jugaad and unconventional problem-solving, ethical business practices are deeply rooted in its culture. Many MSMEs and large conglomerates demonstrate a commitment to transparency and corporate governance. In traditional markets, businesses coexist harmoniously, prioritizing long-term relationships over monopolistic ambitions The culture of trust in small business communities, where neighboring shopkeepers assist customers in an unattended store, exemplifies this ethos
Despite globalization reshaping business norms, the essence of Dharma persists, manifesting in countless untold stories of fairness and integrity Ethical business conduct in India is not merely strategic it is cultural, fostering sustainability and trust in economic relationships.
In an unpredictable business environment, resilience is a crucial leadership trait. The Bhagavad Gita’s concept of Sthitaprajnya refers to maintaining composure and focus amid adversity Indian business leaders who embody this trait navigate challenges while staying aligned with long-term goals.
Examples include Dr Devi Shetty, who revolutionized affordable healthcare in India, and Kiran Mazumdar-Shaw, who led Biocon through regulatory hurdles with unwavering focus. Resilience is also evident in small business owners who rebuild after natural disasters, demonstrating faith in effort and perseverance. This capacity to remain steadfast despite external turmoil is a defining feature of Indian leadership.
Authentic leadership stems from selfawareness, a core principle of the Bhagavad Gita. Indian business leaders often rise from humble beginnings, driven by entrepreneurial spirit and a deep connection to a broader purpose. Their leadership is marked by adaptability, continuous learning, and a willingness to evolve through economic and political shifts from the License Raj to globalization and the digital era.
Despite lacking elite educational backgrounds, many Indian entrepreneurs thrive by leveraging their intrinsic understanding of markets and consumer needs Their ability to learn, unlearn, and reinvent ensures business longevity in an ever-changing landscape.
India’s approach to purpose-driven leadership is complex and evolving. While structured frameworks like CSR and ESG provide benchmarks, they do not fully capture the Indian ethos. Instead, an Indiacentric model of purpose-driven business must prioritize societal and governance aspects over rigid metrics.
Acknowledging the nation’s disparities and challenges, India continues to thrive as a selfsustaining, trust-driven economy As the Bhagavad Gita states, “Gahana karmano gatih” (Thick and tangled is the way of works) India’s leadership journey is intricate yet deeply inspiring. By focusing on positive narratives and reinforcing ethical practices, businesses can collectively nudge society toward sustainable, purpose-driven growth
Sandhya J is the Group Chief Financial Officer of Narayana health with two and half decades of diverse experience across Health Care, FMCG, GBS, Technology and Infrastructure Engineering. She is business focused finance professional with deep experience in Strategic Finance, Governance, Technology, Transformation and Shared Services. Regular speaker at National and International Conferences, she is regarded as a Thought Leader in business finance, analytics, technology, governance and diversity
Acknowledging the nation’s disparities and challenges, India continues to thrive as a self-sustaining, trustdriven economy. AUTHOR: SANDHYA J ADN SMITHA SURYANARAYANAN
Smitha Suryanarayanan is a seasoned strategy and analytics professional and a Senior Director with SitusAMC. She has experience across technology and consulting firms spanning analytics, strategy, and consulting Smitha has an MBA from SP Jain Institute of Management & Research, Mumbai and recently accredited herself as a Certified Financial Planner (CFP) because of her keen interest in evangelizing financial wellness as a stepping stone to an equitable world
In today's rapidly evolving world, organizations face an array of unprecedented challenges. Among them is the need to attract and retain a dynamic and diverse workforce. With a significant shift in demographics, young talent is entering the job market, bringing with them a fresh perspective and a strong desire for purpose at work Unlike previous generations, this new wave of professionals seeks more than just a paycheck; they crave meaning, impact, and alignment with their values. Purposedriven leadership has emerged as a vital approach for organizations aiming to meet these evolving expectations and thrive in the modern landscape.
At its core, purpose-driven leadership transcends traditional management techniques It involves guiding an organization with a clear sense of purpose that goes beyond profit and financial metrics This leadership style seeks to create meaningful and lasting impact for employees, customers, and society as a whole. Purpose-driven leaders
communicate a compelling vision, inspire a shared sense of mission, and empower their teams to contribute to a greater cause.
Here are some key ways in which this demographic shift influences leadership and organizational practices:
Young professionals seek roles that align with their values and offer opportunities to make a positive impact They want to contribute to causes they believe in and feel that their work matters Purposedriven leadership addresses this need by creating a sense of mission and fostering a culture of purpose.
Unlike the rigid work-life separation favored by earlier generations, millennials and Gen Z value work-life integration. They seek flexibility, autonomy, and environments that support their personal and professional growth. Purpose-driven
leaders recognize the importance of work-life balance and create policies that promote wellbeing and fulfillment
on
Younger generations are more attuned to issues of diversity, equity, and inclusion. They expect organizations to prioritize these values and create inclusive workplaces. Purpose-driven leadership champions diversity and fosters an environment where all voices are heard and respected.
Digital natives, millennials, and Gen Z bring technological expertise and a penchant for innovation. Purpose-driven leaders harness this potential by encouraging creativity, embracing new technologies, and fostering a culture of continuous improvement
The impact of purpose-driven leadership is profound and far-reaching. Organizations that embrace this approach experience numerous benefits, including:
Enhanced Employee
& Motivation : Purpose-driven leadership fosters a sense of pride and ownership, resulting in higher levels of job satisfaction and retention.
Purpose-driven organizations often outperform their peers By aligning strategy with purpose, leaders drive innovation, enhance customer loyalty, and achieve sustainable growth. Purpose-driven companies also attract top talent, as individuals are drawn to organizations with a strong sense of mission and values.
leaders create a ripple effect that extends beyond the organization. By prioritizing ethical practices and social responsibility, they contribute to a better world. Organizations with a strong sense of purpose are more likely to engage in philanthropic efforts, support local communities, and promote environmental sustainability
Purpose-driven leadership is not just a trend; it is a powerful and transformative approach that redefines the role of leaders in today's complex world As the demographics of the workforce continue to evolve, organizations have little choice but to embrace purpose-driven leadership. By aligning an organization's mission with its values, purpose-driven leaders inspire and empower their teams to achieve remarkable outcomes. The result is a thriving, resilient, and socially responsible organization that leaves a lasting legacy. In embracing purpose-driven leadership, organizations pave the way for a brighter and more meaningful future.
Shashwati aims to create impact on people and culture in the workplace. Her career journey has been marked by a commitment to creating workplaces that celebrate diversity, ensuring equal opportunities for all and creating spaces that are inclusive and psychologically safe.
An alumnus from FMS, Delhi, Shashwati is passionate about inclusion in the workplace and conversations around bias & identity She was awarded the prestigious NCPEDPMindtree Helen Keller Award 2021 and features in LinkedIn Top Voices and LinkedIn Creators In India.
