It's not just about giving; it's about strengthening the fabric of our society.
INTERVIEW
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EDITOR'S HRAI TEAM'S NOTE
HRAI firmly believes in the power of teamwork and the value it brings. When diverse talents and perspectives come together, something extraordinary happens. The collective synergy we create goes beyond what any individual can achieve alone and together we see the potential to make a lasting impact on the world.
Welcome to this special edition of our magazine, “CSR Chronicle: Perspectives and Insights.” As we delve into the multifaceted world of Corporate Social Responsibility (CSR), our aim is to provide you with a rich tapestry of knowledge, experiences, and forward-thinking ideas.
In this edition, we bring together a diverse collection of articles, interviews, and analyses that explore the latest trends and best practices in CSR Our contributors, ranging from industry experts to passionate advocates, share their unique perspectives on how CSR initiatives are shaping businesses, communities, and our environment.
Through these pages, we seek to illuminate the profound impact that responsible business practices can have on society We hope to foster meaningful dialogue and inspire our readers to engage in and support initiatives that drive positive change. Join us as we journey through the evolving landscape of CSR, examining its challenges, celebrating its successes, and envisioning a future where corporate responsibility is integral to the way we do business We believe that by sharing these insights, we can contribute to a more sustainable and equitable world. Thank you for being a part of this conversation
Navigating CSR: A Practical Guide for Impact
By: Aman Pannu, Head of Corporate Communications and CSR, DCM Shriram Ltd.
Nation building; A collective responsibility By: Avilash Dwivedi, Head- CSR, Mahindra and Mahindra Limited
CSR in India and Perspective in Implementation, Challenges and Shared Value Creation for all Stakeholders
By: Brajesh Choudhary, Sr. GM– CSR, Sun Pharma
Strategic Shifts in CSR: Driving Sustainable Development By: Kushal Raj Chakravorty, Founder & Managing Trustee, Lotus Petal Foundation
Reimagining CSR: A focused approach with future-forward vision By: Ritesh Sinha, Head of Projects, CSR, HDFC Bank
SPECIAL INTERVIEW: Laila Dossa, Director of Finance, Transformance Forums
C O N T E N T S
e HR Association of India (HRAI), founded in 2020 is an esteemed non-profit organization that has been playing a pivotal role in shaping the HR landscape in India. Their primary focus is on exploring, discussing, and promoting the latest business scenarios, market trends, change management, and leadership in the HR industry. HRAI is dedicated to creating a community of professionals, learners, and mentors who share their insights and learn from each other to elevate the standard of HR practices in the country.
HRAI's success is attributed to its commitment to excellence and tireless efforts in facilitating interactions between HR professionals and subject matter experts. Through its initiatives such as panel discussions, masterclasses, one-on-one talk shows, and Q&A sessions with thought leaders, HRAI provides a platform for professionals to gain in-depth knowledge and practical solutions that can be applied in real-time.
In addition to their educational initiatives, HRAI also recognizes organizations' best practices and individual contributions through awards and conferences. These events celebrate the achievements of exceptional professionals and organizations that have made significant contributions to the HR industry in India Over the years, HRAI has featured more than 1,000 experts and leading minds in the fields of HR, IT, Marketing, Finance, and more, making it a hub for learning and networking
For HR professionals in India, HRAI offers unparalleled opportunities to connect with like-minded peers, learn from experts, and gain recognition for their hard work and achievements. By joining HRAI, HR professionals can stay updated on the latest trends, best practices, and strategies that can help them take their careers to the next level.
HIGHLIGHTS:
HRAI, founded by Dr Ankita Singh, drives industry initiatives and organizes prestigious awards for organizations, emerging leaders, and trailblazing women leaders Notable participants include Blue Star Limited, Reliance Retail, Landmark Group, Oracle, Birlasoft, Vedanta and more.
Our commitment to excellence is reinforced through partnerships with the Great Managers Institute and top 100 great managers, who have taken masterclasses and featured in Forbes Magazine.
Elite leaders like Dr. TV Rao, Harjeet Khanduja, and Prasenjit Bhattacharya have graced our one-on-one talk shows, enhancing our members' knowledge base.
Our article initiative showcases thought-provoking articles by eminent leaders from organizations like BCCL, Bajaj Energy, TimesPro, Jio, Welspun Group, Great place to work and Accolite Digital.
The 23 Of 2023 Initiative recognizes exceptional leaders and entrepreneurs based on a predetermined theme Featured leaders include those from Adani, Reliance, IBM, Infosys, KPMG, as well as notable celebrities.
POINT OF VIEW
Consumer Preferences:
"A significant 88% of consumers are inclined to support businesses that advocate for social and environmental issues, while 77% are motivated to purchase from companies dedicated to making a positive impact. (Source: Cone Communications CSR Study)"
Employee Engagement:
"An impressive 70% of employees express greater loyalty to companies that help them contribute to social and environmental causes. Moreover, firms with robust CSR programs experience a 50% reduction in employee turnover. (Source: Forbes)"
Investor Interest:
"A notable 76% of investors consider a company’s CSR efforts when making investment decisions, with sustainable and socially responsible investing representing over $35 trillion in assets, which accounts for onethird of global assets under management. (Source: Global Sustainable Investment Review)"
CSR Spending in India:
In 2023, Indian companies invested over INR 18,000 crore in CSR activities, focusing on key areas such as education, healthcare, and rural development. (Source: Ministry of Corporate Affairs, Government of India)
Education and Skill Development:
Approximately 37% of the total CSR expenditure in India is directed towards education and skill development initiatives, with an emphasis on digital literacy and vocational training. (Source: India CSR Network)
Healthcare Initiatives:
Over 25% of CSR funds in India are allocated to healthcare projects, including hospital construction and medical research funding. During the COVID-19 pandemic, companies significantly increased their CSR contributions to support healthcare infrastructure and vaccination drives. (Source: India CSR Network)
Environmental Sustainability:
Around 15% of CSR spending in India is dedicated to environmental sustainability, covering water conservation, afforestation, and renewable energy projects. Companies are increasingly investing in clean energy to combat climate change. (Source: Sustainable Development Goals (SDG) Report, India)
Corporate Participation:
More than 1,000 companies in India are actively engaged in CSR activities, with significant contributions from the IT, FMCG, and manufacturing sectors. Leading conglomerates like Tata, Reliance, and Infosys are among the top CSR contributors. (Source: Indian Institute of Corporate Affairs (IICA))
Navigating CSR: A Practical Guide for Impact
WAman Pannu, with 24 years of experience across agriculture, chemicals, liquor, and retail, is the Head of Corporate Communications and CSR at DCM Shriram Ltd. for the past 14 years. She also leads the DCM Shriram Foundation, focusing on holistic development and water in agriculture. Aman contributed significantly to establishing the Archives and Heritage Gallery in Kota, Rajasthan, preserving the 134-year history of the DCM group. She holds a postgraduate degree in mass communication from Symbiosis Institute and completed a leadership program at IIM Bangalore. An active member of the CII National Committee on CSR, Aman Pannu excels in corporate communications, CSR, and philanthropy.
hat creates CSR impact? What is an outcome-based mindset in CSR? How to create a Theory of Change for Programs?
Importance of understanding the needs of communities? Why is Business and CSR Strategy Alignment required? Here’s my guidebook to answer some of these intrinsic questions we face in our day to day work in CSR:
Understanding CSR Impact and Outcome-Based Mindset:
Corporate Social Responsibility (CSR) initiatives have evolved significantly, driven by a dynamic landscape that demands measurable outcomes and sustainable impact. Central to effective CSR strategy is adopting an impact-driven mindset, where data informs decisions while maintaining a balance with qualitative insights This holistic
approach ensures that initiatives not only meet regulatory requirements but also align with the company's broader mission and societal needs
Theory of Change in CSR Programs
Creating a Theory of Change (ToC) for CSR programs involves mapping out how activities lead to desired outcomes. It begins with rigorous planning and stakeholder engagement to identify relevant indicators and outcomes. During implementation, continual assessment and adjustment ensure that programs remain responsive to community needs and achieve intended results.
Importance of Understanding Community Needs
Successful CSR hinges on understanding the ground realities and needs of communities. This knowledge guides the planning, execution, and monitoring of projects, fostering genuine impact.
Partnerships with civil society, government, and other stakeholders amplify the impact of CSR efforts, driving systemic change beyond individual projects.
Regular engagement with stakeholders ensures that initiatives are relevant and sustainable, ultimately enhancing community well-being.
Business and CSR Strategy Alignment
Achieving synergy between business strategy and CSR initiatives is essential for sustainable growth and societal benefit By integrating CSR into the core business agenda, organizations can enhance both financial performance and community impact Collaboration across departments facilitates a deeper understanding of how CSR contributes to long-term business success
Embracing Collaboration and Learning
The evolving CSR landscape emphasizes collaboration and continuous learning. Partnerships with civil society, government, and other stakeholders amplify the impact of CSR efforts, driving systemic change beyond individual projects. Sharing experiences and best practices within the CSR community fosters innovation and collective growth.
Leveraging Technology and Sustainability
Technology plays an increasingly pivotal role in CSR, offering tools for enhanced impact assessment and project management Leveraging Artificial Intelligence (AI) and Machine Learning (ML) enables real-time monitoring and data-driven decision-making, optimizing resource allocation and program effectiveness. This integration supports sustainable practices and transparent reporting, reinforcing organizational commitment to social responsibility
Technology plays an increasingly pivotal role in CSR, offering tools for enhanced impact assessment and project management.
Conclusion
The future of CSR lies in an integrated approach that balances analytical rigor with creative vision, and individual initiatives with collaborative efforts By aligning CSR strategies with business imperatives, embracing technological advancements, and prioritizing community needs, organizations can lead meaningful change and foster a sustainable future for all stakeholders As CSR continues to gain prominence, these principles will guide effective strategy and drive positive societal impact across sectors
NATION BUILDING; A COLLECTIVE RESPONSIBILITY
Avilash is a social sector practitioner who in actively involved in community development and sustainability domain. He has more than two decades of learning across civil society, international developmental organizations and corporations (power, construction, mining, metal and automotive and farm sector). He has worked across several states of the country at grassroot level and continues to engagement with community passionately and mentors youth as an individual social responsibility. He advises several organizations on the social and sustainability aspects pro bono.
Ever since India gained independence, the purpose of nation building has always been a serious affair for all its citizens. Several efforts were made year on year towards fulfilment of this purpose and with growing challenges in this world of VUCA, the nation has shifted several orbits in this journey towards excellence While in earlier days, the basic responsibility lay with the state, however various other players including citizens group, social organizations, international development organizations, think tank groups, business and academicians have played their part to serve the interests of the country. Time and again, the state played its role in bringing such multistakeholder engagement to action to call out nation building as a key priority While this journey continued, yet it was felt that the Milton Friedman doctrine needs to be challenged and the role of business in bringing lasting changes within society
could be enhanced
Interestingly, there were several companies who had defined their purpose which was to enable others to rise and believed that their role was beyond the realm of profit making It may also be understood that profit making is a well-accepted purpose of business, nevertheless, these companies did make sustainable efforts to weave a social purpose to their existence as well and lived it even beyond independence till date The companies were the beacon of light which cherished that nation building is not just the responsibility of the state or social organizations, but it is also a collective responsibility of all stakeholders including themselves
Eventually the landmark legislation rolled out by the state in 2014 was a progressive and acclaimed step which laid down the enhanced role of business to engage in this process for furthering the objectives of nation building. The legislation
AVILASH DWIVEDI
formulation involved prior consultation including multiple multistakeholder including the industry bodies, civil society, social scientists, academia and government to make it inclusive and practical to implement and deliver
This marked a beginning of new era of collaborations including companies, NGOs, academia, Government and likeminded stakeholder who saw this as an opportunity to engage for the well being of people and also demonstrate to the world that this model is sustainable There have been critiques who denotes this legislation as a new form of tax/levy but arguably companies have seen this as an opportunity to demonstrate inclusive growth believing this as a collective responsibility in which they can play the role of an enabler and catalyst.
The purpose of business engagement was envisaged to go beyond signing cheques, in terms of demonstrating their efficiency and effectiveness in social domain, based on their success stories in business and services delivery. It also offered new experiments where business sharing their core competencies for public well being. Interestingly, the civil society and business engagement improved with both complementing each other towards nation building.
As the nation completed a decade of this experiment through Corporate Social Responsibility, there are several aspects which need to be revisited so that the journey can be more enriching and fruitful This is necessary to celebrate the spirit behind this movement but also understand that there is still scope for improvement as excellence is a shifting goalpost.
1 There is a need to understand and appreciate the roles of the stakeholder involved. Particularly the role of state, business, project implementing organization(PIA) and other related stakeholders. It is necessary to envisage that the business role is not just about funding as much as the role of PIA who are well grounded and their experience does have relevance in this movement Mutual convergence of resources among state, business and PIA is critical for the success of this mission. No doubt, there are several cases of such public private people collaboration and such efforts must be continued
Building capabilities both at organizational level as well as community level is another key element for all stakeholders as this is critical to understand the new evolving challenges in addressing social issues.
2.Building capabilities both at organizational level as well as community level is another key element for all stakeholders as this is critical to understand the new evolving challenges in addressing social issues Lack of capability and institution building at community level does not help the initiative or project to become self sustaining in the long run and hence at times,
community investments do not offer social return on investment. Hence if there is investment in building grassroot level capabilities, the knowledge transfer to the communities can enable them to lead the process and create a multiplier effect There are several examples of such things happening at ground level and so such aspects must be encouraged and nurtured going forward
3 The donor donee mindset is another aspect which needs to be taken care of. It is important to understand and realize that organizations which come together for a common purpose have their role of play and both are equal and important vehicles which drive the nation building process collectively. Recent studies by research and think tank groups suggest that there is a need to bridge the gap between business and Not for Profits as both bring equal value onto the table for ensuring sustainable development.
4.It is important for business to integrate ESG perspective as such aspects are being looked seriously from the investor community as well The nation is in its growth-oriented trajectory and ESG parameters will be critical differentiator to attract future investments. Hence the materiality aspects of a business and related risks/opportunities needs to be understood particularly from climate, DEI and related themes and accordingly CSR projects need to demonstrate how they play a positive role in addressing the risks or tapping the opportunities The BRSR framework, IR reporting and similar such standards have come a long way in enhancing the level of transparency and reporting. While it has been undertaken in phased manner to select listed businesses, the rest entities can look at such
aspects as opportunity and onboard themselves as sooner or later, this may become a compliance requirement for all just like in case of CSR mandate
5 Lastly, as we all understand that the nation building does not happen overnight. Hence NGOs/ project implementation agencies which implement social projects in collaboration with donors look forward to say, 3-4 years horizon to be able to demonstrate impact However at times, it is observed that the funding commitments get revisited in light of strategic shift of the donors or other reasons. Hence the investment done so far, does not fructify as initially intended So, it is very much necessary to understand that the timeframe for a social project needs to be beyond an annual affair Optimization of investment year on year can be a better option through convergence with government schemes and community contribution. In fact, in earlier times, SHRAM DAAN was a virtuous element which has shown amazing community participation and ownership. Such efforts can continue to be driven to enable projects deliver sustainable results. In short, the element of collaboration and networking is essential
Eventually, we may agree that nation building is a collective responsibility.
Laila Dossa is a dynamic and visionary leader, currently serving as the Director of both Transformance Forums and Transformedia Pvt. Ltd. She brings a wealth of experience in strategic management and business development, making her an integral part of the company’s leadership. At Transformance Forums and Transformedia Pvt. Ltd., Laila has been instrumental in steering the company's strategic direction. Her efforts in overseeing operations and ensuring sustainable growth have firmly positioned the company as a leader in business conferences.With a rich background in banking and finance, Laila spent nine years at DCB Bank, specializing in banking operations and foreign exchange. Additionally, her tenure at Motilal Oswal in wealth management has equipped her with diverse expertise, significantly enhancing her leadership effectiveness.In addition to her professional accomplishments, Laila is deeply dedicated to community service. She actively participates in various volunteer activities focused on empowering marginalized communities and promoting skill development.
Q: Can you tell us a bit about your background and what inspired you to start volunteering?
Ibegan my career in the banking industry, working with prominent banks such as DCB and HDFC. Following that, I transitioned to Motilal Oswal, where I specialized in
wealth management. With over 14 years of experience in the finance sector, I then joined Transformance Forums and have been with the company ever since.
After reaching a certain height in my career, I have come to realize the importance of giving back to the society that has contributed so much to my success I feel a deep sense of responsibility to use my skills, knowledge, and resources to make a positive impact. Whether it's through mentoring the next generation, engaging in community service, or supporting charitable causes, I am committed to
contributing in meaningful ways. It's time to pay it forward and help others achieve their dreams, just as I have been helped along the way.
Q: How has your volunteer work impacted your personal life and outlook?
My volunteer work has profoundly impacted my personal life and outlook. It has instilled a deep sense of empathy and gratitude in me, broadening my perspective on life This experience has not only enriched my personal growth but has also strengthened my commitment to making a positive difference in the world.
Q: Could you describe some of the projects you’ve worked on related to poverty and rural development?
Family Economic Enhancement Program and Family Mentorship program with AKDN
BY HELPING PEOPLE ENHANCE THEIR ABILITIES, I BELIEVE WE CAN EMPOWER THEM TO IMPROVE THEIR OWN LIVES AND CONTRIBUTE POSITIVELY TO THEIR COMMUNITIES
Q: How do you engage with the local communities to understand their needs and challenges?
Visiting families, engaging in conversations to understand their needs, and providing resources to uplift them is a key part of what I do If the primary earner is involved, my team and I use to assist them with business ideas to boost their income. For the secondary earners, we focus on upskilling, equipping them with new skills to become entrepreneurs, or enhancing their existing job skills for increased income.
Q: What inspired you to focus on upskilling as part of your volunteer efforts?
What inspired me to focus on upskilling as part of my volunteer efforts is witnessing the profound impact that education and skill development can have on individuals' lives
I have observed how acquiring new skills can significantly enhance individuals' opportunities and improve their quality of life.
Seeing how new skills can open doors to better opportunities, increase self-sufficiency, and boost confidence has been incredibly motivating.
By helping people enhance their abilities, I believe we can empower them to improve their own lives and contribute positively to their communities This transformative potential is what drives my commitment to upskilling.
Q: What message would you like to share with our readers about the importance of volunteer work and community service
Volunteering offers a beautiful opportunity to give back to the society. It's not just about giving; it's about strengthening the fabric of our society
Through volunteer work and community service, we cultivate unity and compassion. By engaging in these activities, we address real needs, nurture empathy, and find fulfilment and purpose.
Every act of volunteering makes a tangible difference in others' lives while enriching our own. It's often said, 'Find a cause close to your heart and witness the transformative power of community service ' I encourage everyone to explore their passions and discover the profound impact of giving back
CSR in India and Perspective in Implementation, Challenges and Shared Value Creation for all Stakeholders
CSR Professional having domain expertise in Project Management. He identified key areas where corporates can make a positive impact on society. This involved supporting education, healthcare, environmental sustainability, and community development projects. To enhance Company’s CSR efforts, he researched and proposed innovative ideas that aligned with the company's core values. He also prioritized building relationships with stakeholders to foster a culture of social responsibility within the organization. By involving employees, Companies created a more inclusive and impactful CSR program. His profile was listed among top 100 Impactful CSR leaders at Global level by World CSR Congress in three consecutive years i.e. 2015, 2016 and 2017. He was also conferred with Outstanding CSR Leadership Award by ACEF Asian CSR Forum in 2018 and was also featured in top 23 CSR professionals by HR Association of India in 2023. He won more than 25 CSR awards for Sun Pharma and won prestigious Mother Teresa Award for Shree Cement. He is a proud alumnus of XISS –Ranchi.
Corporate Social Responsibility (CSR) is broadly defined as a company's commitment to operate in an economically, socially, and
environmentally sustainable manner while balancing the interests of stakeholders. In India, the concept of CSR gained legal recognition with the enactment of the Companies Act, 2013, which mandates that eligible companies spend a portion of their profits on CSR activities CSR has emerged as a crucial aspect of business operations globally. Corporate Social Responsibility (CSR) has emerged as a significant aspect of corporate strategy globally, reflecting a company's commitment to contributing positively to society beyond its core business activities.
CSR Implementation in India
The implementation of CSR in India has showcased both progress and challenges. Many corporations have embraced CSR enthusiastically, viewing it not merely as a regulatory burden but as an opportunity to contribute meaningfully to society while enhancing their brand reputation. CSR initiatives span a wide range of activities, including funding educational scholarships, building healthcare facilities, promoting sustainable practices, and supporting rural development projects. The implementation of CSR in India encompasses a wide array of activities aimed at addressing socio-economic challenges and fostering
Challenges in Implementation
Despite the progress made, CSR implementation in India faces several challenges that hinder its effectiveness and impact This section identifies and analyzes key challenges such as:
1
Disparity in CSR Spending: Variations in CSR expenditure among companies, with some allocating substantial funds while others contribute minimally.
2.
Measurement and Evaluation: Difficulties in measuring and evaluating the outcomes and impact of CSR initiatives due to inadequate monitoring frameworks and inconsistent reporting practices.
Companies must engage closely with local stakeholders, including government bodies, NGOs, and community leaders, to design and implement culturally sensitive and contextually relevant CSR programs.
3
Local Context and Cultural Sensitivity: The need for customized CSR strategies that address regional disparities, cultural nuances, and local community needs effectively.
4.
Accountability and Transparency: Ensuring transparency in CSR reporting and accountability for CSR expenditures to build trust among stakeholders.
Additionally, the localization of CSR activities remains a challenge India's vast socio-economic diversity necessitates tailored approaches to CSR that address regional disparities and cater to local community needs effectively Companies must engage closely with local stakeholders, including government bodies, NGOs, and community leaders, to design and implement culturally sensitive and contextually relevant CSR programs.
Equitable Distribution
Equitable distribution of CSR benefits is another critical consideration. While CSR activities aim to benefit marginalized communities and disadvantaged groups, ensuring equitable access to opportunities and resources remains a challenge.
Effective CSR strategies should prioritize inclusivity, diversity, and gender equality, promoting empowerment and sustainable livelihoods among vulnerable populations Furthermore, promoting transparency and accountability in CSR expenditure is essential to build trust among stakeholders, including shareholders, consumers, and civil society. Publicly disclosing CSR expenditures and outcomes fosters greater scrutiny and ensures that CSR initiatives align with societal priorities and sustainable development goals.
Equitable distribution of CSR efforts is crucial to ensure that marginalized communities and vulnerable groups benefit from corporate initiatives. This section explores strategies for promoting equitable distribution, including:
Inclusive
CSR Strategies: Designing CSR programs that prioritize inclusivity, diversity, and gender equality to empower marginalized communities
Community Engagement: Engaging closely with local stakeholders, including government
agencies, NGOs, and community leaders, to cocreate and implement CSR initiatives.
Capacity Building: Investing in capacity building and skill development programs to enhance the long-term sustainability and impact of CSR interventions.
Impact Assessment: Implementing robust impact assessment frameworks to measure the social, economic, and environmental outcomes of CSR projects
Role of Stakeholders in Enhancing CSR Impact
Effective CSR implementation requires collaboration and engagement with multiple stakeholders, including corporations, government bodies, civil society organizations, and local communities It emphasizes the importance of partnership building, knowledge sharing, and collective
action to address complex social challenges and achieve sustainable development goals.
Conclusion
Corporate Social Responsibility (CSR) in India has evolved significantly, driven by regulatory mandates, stakeholder expectations, and a growing recognition of business's role in societal development While challenges persist, including disparities in CSR spending and effective impact assessment, opportunities abound for corporations to innovate, collaborate, and lead positive change. By prioritizing equitable distribution, accountability, and inclusive growth, Indian corporations can leverage CSR as a catalyst for sustainable development, contributing to a more equitable and prosperous society.
CSR IMPACT
METRICS IN INDIA
1. Social Impact:
Education: Over 20,000 schools have been supported through CSR initiatives in the last year, improving educational infrastructure and access for millions of students.
Healthcare: CSR programs have funded over 1,000 health camps and mobile clinics, providing medical care to underserved communities and significantly improving health outcomes
2. Environmental Impact:
Afforestation: More than 50 million trees have been planted through various CSR-led afforestation projects, contributing to environmental conservation and climate action
Water Conservation: CSR initiatives have improved water access for over 10 million people through the construction of water harvesting systems and sanitation facilities.
MEASURING THE IMPACT: KEY CSR METRICS IN INDIA
3. Economic Empowerment:
Skill Development: CSR efforts have trained over 500,000 individuals in vocational skills, enhancing employability and fostering entrepreneurship.
Women Empowerment: Initiatives supporting women entrepreneurs have created over 100,000 micro-businesses, contributing to economic growth and gender equality.
4. Community Development:
Infrastructure Development: Companies have invested in building and upgrading community infrastructure such as roads, bridges, and public spaces, benefiting millions of residents.
Disaster Relief: CSR contributions have provided relief and rehabilitation to over 1 million individuals affected by natural disasters through financial aid, supplies, and rebuilding efforts
Source: India CSR Network, Sustainable Development Goals (SDG) Report, India
Note: The data presented here is based on recent CSR reports and impact assessments from various organizations and is intended to highlight the significant contributions of CSR initiatives across India.
STRATEGIC SHIFTS IN CSR: DRIVING SUSTAINABLE DEVELOPMENT
KUSHAL RAJ
CHAKRAVORTY
The inclusion of Corporate Social Responsibility in the Companies Act of 2013 has catalyzed significant investment into social development projects, aligning with the nation's progress towards Sustainable Development Goals (SDGs). For the non- profit sector, it has also emerged as a significant source of funding. With its force multiplier effect, CSR has and is also supporting non profit organizations in amplifying their reach and impact.
In recent years, CSR has shifted towards a strategic imperative, focusing on empowerment and partnership rather than charity. The collaboration towards a multi stakeholder and multi sectoral approach, whereby non profit organizations, business corporations and government come together in solving the mammoth challenges that the world faces has also offered a stickiness to the sector and different stakeholders involved
Through the CSR contributions, the size of the pie has definitely increased, even though the access to it might have its own limitations.
Kushal Raj Chakravorty is the Founder and Managing Trustee of Lotus Petal Foundation, which is building what could be India’s biggest philanthropic school for underserved children. Currently, it’s operational with 2000 students in Gurugram, Haryana and will cater to 10,000 students in-person and 100,000 virtually, once fully built
He's an engineering graduate from BIT Mesra (1996) and MBA from IIM Lucknow (1999) who quit his global corporate career to focus on helping transform lives through education. In his last corporate stint, which took place at IKEA, Kushal led different global businesses in furniture, textile, and carpets and traveled across continents for work.
However, this increased share leads towards ensuring that there is something in it for everybody at different points in an organization’s journey, if not at the moment. Along with this, one can confidently say that the contribution of CSR cannot be seen through one lens. It has also
This strategic shift recognizes the tangible benefits of CSR, including enhanced shareholder value, strategic branding, and operational efficiency.
From the year 2013 to date, CSR has seen considerable growth. However, in FY 2022-23 corporate philanthropy experienced moderate growth, with overall CSR contributions increasing by 7% compared to previous years. However, the future growth prospects expect it to rise to 9% With 20,000 companies participating in CSR activities and contributing a total of INR 28,000 crores, Maharashtra, Karnataka, Gujarat, and Tamil Nadu were the top states receiving the most funding (Bain) (India CSR) However, efforts have to be made to address regional disparities and ensure equitable distribution of CSR funds across States & Union Territories
The CSR will further develop in the next decade and both companies and non profit organizations will need to work together with a long term approach to deliver meaningful change at the grassroots level.
To ensure the contribution of CSR meets its potential as well as its aspirations towards solving for a variety of social issues and at scale, there are certain areas that need to could be focused on:
1. Extended areas of support are required: Investment in the capacity building and day to day operations of the organizations. While capacity building has been recognised as a need, significant contributions in Learning and Development and wellbeing of the organization to be done for it to thrive.
Similarly in Education, areas such as teacher salaries costs’ to also be supported with as ease as one would do for any tangible capital expenditure by the organizations.
. Short term and long term support areas: Apart om contributions towards the assets of the rganization, contributions towards day to day unning, functioning and maintenance of the same o be the support areas, which can stabilize the hort term as well as long term functioning of the rganization
. Understanding and buy-in for a broader definition f impact: Not all contributions will generate a articular expected type of impact due to the arious contributing factors. A broader nderstanding and alignment can lead towards more robust partnerships.
While the challenges continue, and we find new ays, iterate our approaches to maximize the mpact, through our learnings, below is how we hink more and more synergies can be explored hile working with different donors (including SRs) to contribute.
Such an approach we think can help organizations to navigate competing priorities and effectively along with keeping the organization’s core and focus intact.
The CSR will further develop in the next decade and both companies and non profit organizations will need to work together with a long term approach to deliver meaningful change at the grassroots level
HR Association of India was elated to release the “CSR Catalysts: Duty and Beyond” list, which aimed to recognize and celebrate individuals who made a difference in the world by adopting and promoting sustainable practices. Through their unwavering commitment and exemplary leadership in a rapidly evolving world, they navigated complex challenges, tackled social and environmental issues, and drove innovation for the benefit of society at large.
CSR Catalysts: Duty and Beyond:
Sumit Chauhan | VP- CSR | RBL Bank
Sudarshan S | CEO | Save the children, India
Sourav Roy | CEO | Tata Steel Foundation
Shruti Chaturvedi | Founder | India Action Project
Shaheen Mistri | CEO | Teach for India
Rouble Nagi बल
| Founder | Rouble Nagi Art Foundation
Ritesh Sinha | VP- CSR | HDFC Bank
Pallabi Ghosh (She/her) | Founder & Director | Impact and Dialogue Foundation
Kushal Chakravorty | Founder & Managing Trustee | Lotus Petal Foundation
Kiran Verma | Founder | Simply Blood
Jayant Rastogi | Global CEO & Board | Magic Bus India Foundation
Gauri Sawant | Founder | Sai Savli
Brajesh Choudhary | Sr. GM - Corp. CSR and Group CSR Head – Operations | Sun Pharma
Balaji Ganapathy | Chief Social Responsibility Officer | Tata Consultancy Services
Avilash Dwivedi | Head- CSR | Mahindra and Mahindra Ltd [Automotive and Farm Equipment Business]
Ashish Sahay | Head- CSR & Strategic Initiatives- India | HP
Archana Sahay | CSR Head – APJ | Dell Technologies
Kumar Anurag Pratap |VP & CSR Leader | Capgemini
Anupam Nidhi | Head Corporate Social Responsibility | Hindustan Zinc Limited
Anubhav Gupta, FRICS |CEO – Vikhroli, Chief ESG, Sustainability & CSR Officer | Godrej Properties Limited
Anjalli Ravi Kumar | Chief Sustainability Officer | Zomato
Anita Kumar | Head - Amazon in the Community/ CSR India and APAC | Amazon
Amit Kumar Singh | AVP and Group Head Corporate Affairs & CSR | Asian Paints
RITESH SINHA
REIMAGINING CSR: A FOCUSED APPROACH WITH FUTURE-FORWARD VISION
Ritesh Sinha is a corporate responsibility practitioner, currently in the role of Head of Projects, CSR at HDFC Bank Ltd. He has over two decades of experience in Corporate Social Responsibility, Sustainability, Corporate Communications and Stakeholder Engagement. An alumnus of Columbia Business School and a Swedish Institute scholar, Ritesh has served major corporates like ArcelorMittal, DLF Ltd, and Lafarge Cement in cross-functional leadership roles, including acting as a country spokesperson. He has represented the Country and companies at several international forums on Circular Economy, Urban Readjustments, Climate Change etc. He has also served several national level Committees. With a focus on developing selfsustainable models pollinating advancement of "Agenda on Prosperity" through sustainable Economic Development, Environment & Climate Change, Wellness, Sanitation, Diversity and Education. He holds a postgraduate degree in rural development from Xavier Institute of Social Service, Ranchi.
CSR or Corporate Social Responsibility in India has undergone significant evolution over the years; from being traditional
philanthropy to a more structured, strategic, and regulated practice. In the last decade in particular, CSR has been transitioning from event-based actions to project-based actions and now, in recent years, towards ecosystem-based approach. Organizations may be placed in any of these three approaches, and in between transition from one to another or a mix of these as well. Overcoming pertinent challenges related to planning of interventions, on ground execution, financial management, impact measurements etc will continue to dominate the operative discourse on CSR but simultaneously a strategic shift towards an ecosystem-based approach will go a long way to helping the results not only sustain but
also self-progress with the ecosystem stakeholders continue playing their roles in the ecosystem
Climate Change, for example, could significantly drive a company’s CSR roadmap by providing a structured and strategic framework that aligns social responsibility efforts with broader sustainability & resilience goals. It’ll not only a reactive or mitigative but preventive and futuristic strategy. Ecosystem based approach will involve multiple stakeholders like service providers, planners, technology providers, manufacturers etc working towards the decided goal on the issue with complete involvement and ownership of the communities. Other examples could be in the areas of poverty alleviation, education promotion, water conservation and so on.
India is characterized by its vast and complex
socio-economic diversity, having significant disparities in income, education, healthcare, and infrastructure across different geographies India’s development challenges often require systemic changes rather than isolated interventions. We also need to understand, that one company or the entire CSR portfolio of the country cannot address these issues that are inter-connected however requiring solutions that aren’t straightforward.
These problems are not linear, and any linear approach may not result into a sustained impact in the long run A non-linear transformational approach and collaborations is the necessity. It seeks to address root causes and leverage systems thinking, thus emphasizing long-term, systemic impact. By adopting a non-linear mindset, companies can partner with other businesses, governmental bodies, and civil society organizations to pool resources, knowledge, and expertise for greater collective impact. Collaborative CSR efforts can also enhance credibility and trust among stakeholders Not only this, collaborative efforts and non-linear approach can help navigate complex compliance requirements more efficiently. Companies can share best practices and jointly advocate for facilitative
policies This helps build the ecosystem altogether instead of just focusing on project outcomes. Such an approach also encourages innovation by bringing together diverse perspectives and expertise. This can lead to the development of novel solutions as well Ecosystem-based CSR, though more complex and resource-intensive, holds the greatest potential for achieving deep, systemic, and lasting outcomes and impacts.
Many a times, CSR professionals or teams are overwhelmed to demonstrate success as if succeeding is non-negotiable Professionals may tend to reinforcements into the interventions repeatedly to succeed or give an impression of success. It’s important to build acceptance of decision makers and opinion builders that its all right to perfectly succeed or entirely fail and anything in between. The learnings from these would be exceptionally enriching for the CSR design elements.
I’d also like to highlight on effective communication for CSR initiatives that must blend impact with dignity In quest of glory for CSR interventions, sometimes, unknowingly, there is a chance that the people impacted are shown with
The narratives, enriched with visuals and testimonials, should be shared in a manner that honors the dignity of those involved, ensuring that the emphasis remains on the broader impact rather than the company’s achievements.
too much pity Making a messiah of the institutions even if true, will almost certainly need to portray the people in an undignified way This may not be fair with acknowledging their complex circumstances for their situation. It’s also all right if the cameras are not available Being humble should always be on top of the communication designs.
The narratives, enriched with visuals and testimonials, should be shared in a manner that honours the dignity of those involved, ensuring that the emphasis remains on the broader impact rather than the company’s achievements. Another important factor to effectively communicate to the stakeholders is prioritizing transparency and authenticity in their communications, clearly articulating their CSR goals, processes, and outcomes. This approach builds trust and credibility among stakeholders by demonstrating a commitment to genuine social impact rather than self-promotion
To talk about the emerging areas where CSR can contribute, we need to understand the evolving pressing global and national challenges that may also impact businesses These areas could be climate change, poverty alleviation, future workforce readiness, waste management, infrastructure development, health, and wellness etc. While identifying the areas, it will be good to analyse the business impacts, stakeholder concerns, expertise available, resources allocated etc. Once finalized, an ecosystem analysis around the theme will help in a robust planning which may be based on collaborations for sustainability.
Future Outlook: Exploring the Path Ahead for CSR
Emerging Trends:
Sustainability Integration is becoming central to business strategies, with companies increasingly committing to long-term environmental and social goals.
ESG Metrics are gaining prominence, as stakeholders demand greater transparency and accountability in corporate practices.
Digital Transformation is revolutionizing CSR, with technologies like AI and blockchain improving data accuracy and project efficiency.
Upcoming Challenges:
Climate Change remains a critical challenge, necessitating robust strategies to mitigate environmental impact.
Supply Chain Transparency is essential as companies strive to ensure ethical practices throughout their supply chains.
Diverse Stakeholder Expectations require businesses to balance varied interests and demands effectively.
Opportunities for Innovation:
Circular Economy models are offering new ways to reduce waste and promote resource efficiency
Social Innovation is addressing critical issues such as inequality and access to essential services.
Collaborative Partnerships are emerging as a powerful way to tackle global challenges through combined efforts
Corporate Leadership:
Visionary Leaders are driving the future of CSR with their innovative approaches and commitment to sustainability.
Corporate Culture is evolving to support ethical practices and long-term CSR objectives
Regulatory and Policy Changes:
New Regulations and Global Standards are expected to impact CSR practices, making it crucial for companies to stay informed and adaptable
Community and Stakeholder Engagement:
Enhanced Engagement strategies and Impact Measurement tools are key to aligning CSR initiatives with community needs and demonstrating effectiveness
Success Stories and Personal Reflections:
Innovative Examples and Lessons Learned from successful CSR initiatives will inspire future practices and strategies.
Insights from Thought Leaders will provide valuable perspectives on the future of CSR
