HQ March 2025 #298 AWS

HQ Magazine

As the industry’s leading publication for over two decades, we want to remind you all that we are more than just another magazine; WE are the nexus of commerce for the counterculture marketplace; headshops, smoke shops, vape shops, adult novelties, and dispensaries. Both publisher and platform, HQ exists to facilitate the continued evolution of a once-marginalized industry now on the cusp of legitimization. As a publisher, we are your advocate and your advisor, your continual stream of all information that matters to you; from product knowledge, to business insights, to how it all fits into the panorama of the bigger world. As a platform, we are your connection. We are the bullhorn, the billboard, and the bridge; the perfect bullseye of your target market. And as this industry continues to come into its own and navigate the coming seismic shifts in the landscape, we’ll be the light to guide its steps.

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Editor-in-Chief

Account Executives

Sandy Caputo

Monica Frésquez monica@headquest.com

C: (505) 489-3285

Marc Toretzky sales@headquest.com C: (213) 304-3751

Creative Director

Copy Editor Billing

Contributing Writers

David Pogge david@headquest.com

Casey Patterson

Therese Galati accounting@headquest.com

Matt Weeks

Ryan Mills

Jonathan Branch

Jimmy Wohl

Joe Reefer

Emily Long

Karen Maina

Guest Contributor

Bruce Reith

We welcome feedback! If you have any questions, comments or concerns, please email us at editorial@headquest.com.

HEADQUEST INTERNATIONAL LLC. assumes no responsibility for contents herein. Opinions expressed in articles are strictly those of the writer.

Published monthly by Headquest International LLC., 6300 Riverside Plaza LN. NW., Suite 100, Albuquerque, NM 87120. Send address change requests (please include information from the shipping label) to the address above, call 505-275-6049, or email subscriptions@headquest.com.

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Please contact sandy@headquest.com if you are approached by any such entity.

CONTENTS

22

Smoke Signals

How many ways can we spell this out? It’s like reading, but without the pesky commitments.

Women in Cannabis 34

Pod help us: behind the scenes with the cohosts of Puff Puff Press, the all-woman, 420-centered podcast that’s dominating the digital airwaves.

46

Sure, the President keeps talking about taking over Canada, but AFG just beat him to the punch by acquiring BOB Headquarters. Take that, eh!

HQ After Hours

HeadSpace

Weedy topics for wonks and chin-scratchers.

94 Grow Green!

Heads of Industry 68 82

Come explore the fun side of adulting.

58 Bargain Bin Sex Toys? No Thanks.

The second installment in our series exploring unseen dangers in the adult toy market. Strap in - and find out about that strap-on.

62 PleasureQuest

We wrote about some f*cking toys. No, seriously.

74

420: Fact & Fiction

Where did 420 really come from? Our new staff writer, Jimmy Wohl digs in.

Subliminal Messages

Guest columnist and industry legend, Bruce Reith explores the unsettling parallels between Deadhead culture and WWII Germany. (Important: This article is satire.)

Tunes for Tokin’

Your 420 party playlist is here. You’re welcome.

EdQuest

Puff, puff, class in session!

420 on a Budget

88

A few tips on making the most of the stoner holiday without breaking the bank.

Indoor cultivation isn’t as eco-friendly as it seems. With soaring emissions and high water use, the industry may face an environmental reckoning soon.

100

THC pouches? A new DaVinci? A THC mocktail concentrate? Prepare your mind for a saucy good time, cause it’s about to get blown. Quest 4 the Best

102

Like a chainsaw wood carver, our pals at the AVM meticulously shave away the faleshoods about vaping until all that’s left is the beautiful truth. Industry Associations

18,000

12000

12,000

CRYPTIC the

small talk A Bit ‘O’

Kentucky Blue Grass?

small talk

Odds and Ends to Fill the Empty Spaces

Happy March, folks. We are now a quarter of the way through the 21st century and a solid third of the way through the year that marks the milestone. If that’s hard to wrap your head around, you’re not alone. Sam Harris recently put it best: “If you’re over a certain age, every year now appears absurdly futuristic. How young do you have to be for 2025 to not look like the chyron at the start of a science fiction movie?” (Sigh) That line cuts deep. In any case, we’re glad you could join us for our 298th issue and sincerely hope that you enjoy reading it as much as we enjoyed creating it. This month, a large portion of our content will be dedicated to that holiest of stoner holidays, 4/20. No, we didn’t mix up our months; this is a publication for retailers, and thus to serve you best, we need to dole out those tips before the day is upon us. Trust us, your customers are already counting down the days; time to make sure you’re ready for them. So spark up, stock up, and get ready—4/20 is coming fast, and we’ve got you covered.

Fast Food Joint

Ohio mom finds weed in child’s Burger King Kids Meal. TikTok user Jannabamma posted a viral TikTok holding up the bowl of buds she found in her child’s order of chicken fries from Burger King. “Cannot make this up,” the mom wrote in the caption. “I didn’t order this.” Yeah, no shit, mom. You’re at a Burger King, not a dispensary. In response to the allegations, Burger King swiftly terminated the employee responsible at the Hamilton, Ohio, location, saying, “We do not take incidents that put our guests in danger lightly.” OK, a couple things. First, Burger King, you’re a fast food chain. Marijuana is literally the safest thing that you’ve ever served. Meanwhile, Mom: Stop being such a f--king narc.

Don’t Panic! (It’s Not All Bad News)

If you listen to politicians and talking heads—most of whom do little more than clog our airwaves and data streams with shoddy bumper-sticker logic and random hyperbole—you’d think society was on the verge of collapse. The way they tell it, crime is surging, the economy is in the shitter, and the kids are all on drugs.

The thing is, none of that is true. Crime has been on a downward trajectory since the mid-nineties, with only a slight uptick in 2020 amid the lockdowns and riots. The economy has been bumpy, sure, but all indicators have pointed to a steadily strengthening market since the end of the pandemic. In fact, inflation was the result of an economy that was too hot.

And the kids? Well, the numbers are in—and youth drug use rates are the lowest they’ve been in 40 years. That’s doubly interesting, not just because it contradicts the doom-and-gloom rhetoric of the media cycle, but because it flies in the face of all the dire warnings spewed by anticannabis activists. None of their warnings materialized. The floodgates of drug use never blew open, and teenagers aren’t mainlining heroin in the bathroom between class periods.

Here, we’ve lined up three sets of stats—1984, 1994, and 2024—for a side-by-side comparison. The results couldn’t be clearer: legalization has succeeded where the drug war failed.

Big news for Kentucky: the state’s longawaited medical cannabis program o cially kicked o on January 1, 2025. To help patients connect with providers, an online directory of authorized doctors and nurse practitioners launched December 1 at kymedcan.ky.gov. So far, 154 providers are on board, and that number is growing. Patients with conditions like chronic pain, PTSD, epilepsy, and cancer can qualify with a medical certification. Governor Beshear, a major supporter of legalization, says the goal is to get the program up and running smoothly. Kentucky, welcome to the medical cannabis era! Finally.

Herbin’ Outfitters

Big players in the cannabis industry are joining forces to push for long-overdue federal reform. The newly formed U.S. Cannabis Roundtable is merging two major lobbying groups to give legalization e orts some real muscle. With backing from the “Big Five” multi-state operators, including Cresco Labs and Curaleaf, the group aims to reschedule cannabis from its outdated Schedule I status. Advocates are hopeful that Trump’s recent endorsement of the Florida legalization initiative might indicate a more amicable relationship with the industry in his second term. Meanwhile, cannabis stocks are still feeling the pinch, but with renewed e orts in Washington, 2025 could be the year things finally start moving. Stay tuned!

Brace yourselves, folks. Corporate America is here. Urban Outfitters is diving headfirst into cannabis culture with its latest partnership with DaySavers, now selling joint rollers and pre-roll papers in stores. This move signals a major shift—cannabis accessories are o cially mainstream retail material. As legalization spreads, big-name retailers are becoming increasingly interested in to tapping into the booming market and cashing in on our decades of activism. For consumers, this means more access; for retailers brands, it’s a mixed bag at best. It’s no longer speculation: the big guys are coming for your customers—so what’s your next move?

Alcohol Use Among Teens (Used in Prior 12 Months)

Marijuana Use Among Teens (Used in Prior 12 Months)

Cigarette Use Among Teens (Used in Prior 30 Days)

Illicit Drug Use Among Teens (Used in Prior 12 Months)

Sig Distro has launched the Herbal Connection Element Series, a sleek, user-friendly dry herb vaporizer with precision heating and discreet portability—all for just $69.99. Available now in

riding the cycle

Cycling Frog: The Bevvies, They Are a’Boomin

Back in the day, cannabis was usually consumed by perfunctory pot-heads, who would smoke their OG Kush from an empty 2-liter gravity bong. Fast forward to 2025, and cannabis can be found in various forms, from tinctures to the exploding seltzer scene. I spoke with Cycling Frog about how they are making THC and CBD consumption affordable, accessible, and packed with flavor. Located in Oregon, the Cycling Frog seltzer experts use 100% sustainably-grown, Oregon hemp to create scientifically perfect drinks for anyone over 21. Keep reading to find out the importance of branding, what’s new in the cannabevs scene, and how you can stock Cycling Frog products on your shelves.

Read less. absorb more. HQ2:Literature for your earholes

Love articles but hate reading? We get it; phonics is hard. Luckily for you, your favorite industry publication is now churning out audio versions of our most riveting stories. Right now, we’re reaching back into the vault and producing a few of our favorite pieces, but soon, we’ll be releasing our top features in audio format every month. Listen in the car, pop it on at work; whenever and wherever you like to listen to people say words into microphones, we’ve got what you need.

Life After Dosed: Beyond the Film With Laurie Brooks

DOSED: The Trip of a Lifetime follows Laurie Brooks, a terminal cancer patient who found healing and self-discovery through psilocybin and cannabis therapy. Five years after her grim diagnosis, she’s still here—more alive than ever. Now, Laurie is embracing her most authentic self, sharing her journey through speaking engagements, a blog, and a future retreat center for patients facing trauma and terminal illness. Her story isn’t just about survival—it’s about reclaiming life.

E 12 minutes

Marijuana Isn’t Cool Anymore; It’s Just Marijuana

Industry veteran Bruce Reith of HW Logic breaks down a hard truth: marijuana isn’t “cool” anymore. Legalization stripped it of its rebellious edge, reshaping consumer habits and the accessories market. As e ciency trumps novelty, head shops must pivot to stay relevant.

Tell me a little about Cycling Frog.

Here at Cycling Frog, we’re passionate about helping people discover the enjoyable and accessible world of cannabis. Cycling Frog is more than just a brand; it’s a movement. We believe everyone should have the freedom to enjoy cannabis responsibly, and we strive to make that a reality through our innovative and delicious products. Cycling Frog offers a range of hemp-derived THC products, including our signature seltzers, gummies, and more. We’re committed to creating high-quality products that are fun and enjoyable for everyone, from seasoned users to those who are just curious.

I love seeing Cycling Frog products at my local stores, and everywhere else. What has it been like bringing hemp-derived products to everyday stores?

It’s been incredibly rewarding to see the growing acceptance of hemp-derived products. Our goal is to normalize cannabis consumption by making it accessible and available in everyday places, just like any other beverage. We believe this increased accessibility helps to reduce the stigma associated with cannabis and allows people to enjoy its benefits more freely.

Do you have any favorite anecdotes about customers discovering your products?

We hear some amazing stories from our customers! One that sticks with me is about a group of friends who used to gather for wine nights, but they found that Cycling Frog seltzers offered a more social and enjoyable experience. They loved the refreshing taste and the way it brought them closer together. We also hear from many people who appreciate the convenience and discreteness of our products, allowing them to enjoy cannabis in a way that fits into their daily lives.

Do you have any best practices or advice for store owners who want to feature Cycling Frog products?

E 12 minutes . . . Continued on Page 24

Trade Show Roundup

Miami Beach Convention Center

1901 Conv. Ctr Dr, MB, FL 33139

Begins: 03/06/2025

Ends: 03/08/2025

Alternative Product Expo

Las Vegas Convention Center

3150 Paradise Rd.

Las Vegas, NV 89109

ASD Market Week

Atlantic City Convention Center

1 Convention Blvd

Atlantic City, NJ 89109

Morgan MFG

401 N Morgan St Suite #100.

Begins: 3/9/25

Ends: 3/12/25

Begins: 5/6/25

Ends: 5/8/25

Chicago, IL 60642 Champs Trade Shows

Begins: 5/22/25

Ends: 5/23/25

Cannabis Drinks Expo

we got Lip pillows, baby!

A very special thank you goes out to our amazing friends at Pu Brands (Hotbox, NYKD) for their incredible generosity they bestowed on our fearless1 Creative Director, who decided to kick the JUUL habit (yes, he still used a JUUL; WTF??) by switching over to the nicotine pouches. No, he hasn’t sold out; he’s still a vocal advocate for vapes over cigarettes but having already smoked two-to-three packs a day for ten years after growing up with asthma, he’s decided to give his lungs a break. One mention of his plan to the team at Pu Brands, and there was a care package on his doorstep within a week. Vendors, take note. Wanna get a shoutout in the front of the mag? Bribery will get you everywhere. (Calm down; that was a joke.)

Creating a dedicated display that shows off the variety of Cycling Frog products in an eye-catching way is a great way to start. Educate your staff about the product, and how they’re a great alternative to alcohol. Consider offering tastings in-store, so customers can try it firsthand. Lastly, leverage your social media accounts, and promote Cycling Frog products in fun ways.

What is the best way for store owners to start selling Cycling frog products if they haven’t already?

Store owners can easily start selling Cycling Frog products by visiting our website and exploring our wholesale program. We offer competitive pricing and excellent support to our retail partners. You can also contact us directly at sales@cyclingfrog. com.

Do you have any new or exciting products coming out in the future, or that you’ve recently dropped, that you want to let people know about?

We’re always working on exciting new products! Last year we launched our delicious cookie kits and brownie bites, which have been a huge hit with customers. We also launched our high potency, 50mg lemonade collection and lastly our holiday limitedtime flavors. These are perfect for sharing with friends or enjoying a tasty treat at home. Keep an eye on our website and social media channels for updates on upcoming product releases.

How do you suggest people try your THC seltzer for the first time?

THC seltzers are less intimidating for many people compared to other methods of cannabis consumption. They offer a familiar and enjoyable experience, similar to drinking a regular seltzer. The refreshing taste makes them a more approachable option for those who are new to cannabis or looking for a less traditional way to enjoy it. We recommend starting with a lower-dose seltzer, such as our 2mg Lemon Passionfruit. This will allow you to experience the effects gently and gradually. Be patient and enjoy the ride! It’s also important to consume responsibly and stay hydrated.

Is there anything you’d like to let our readers know about?

At Cycling Frog, we’re passionate about promoting responsible cannabis consumption and breaking down the stigma surrounding it. We believe that cannabis can be enjoyed in a positive and meaningful way, and we’re committed to providing our customers with high-quality, enjoyable products. We encourage everyone to learn more about cannabis and to consume it responsibly. Remember to always start low and go slow, and to stay hydrated throughout your experience.

with

w

CONVERSATIONS IN THE CLOUD

SPu Pu Press: The Cannabis Roundtable

You Didn’t Know You Needed

By Emily Long

ara Payan and Brit Smith have had a standing monthly phone date for years, and now the rest of us are lucky enough to listen in. Although they live on different coasts, the two have made a point to catch up regularly since they first connected a few years ago. Both women are longtime hosts of their own cannabis podcasts—Planted with Sara Payan and Different Leaf, respectively. When they realized they were

sharing so much information in their informal monthly phone calls, the two seasoned podcast hosts decided to team up. “We’re more powerful when we join forces,” says Brit.

Launched in September 2024, Puff Puff Press is the brainchild of five of the leading female cannajournalists in the country. Along with Sara and Brit, the weekly podcast features Jackie Bryant, Rachelle Gordon, Ellen Holland, and the

occasional guest, engaged in a lively conversation centered around the plant we all know and love.

When our podcasting pair decided to collaborate, they immediately tapped mutual friend Ellen Holland, author of the book Weed and former Editorin-Chief for Cannabis Now and High Times Magazine, to join them. “[Sara and I] first met because Ellen put us in touch,” Brit shares.

WE’RE MORE POWERFUL WHEN WE JOIN FORCES.

-Brit Smith

Sara and Rachelle established a friendship after Sara interviewed Rachelle on Planted, while separately, Brit met Jackie Bryant by interviewing her for her own podcast. When Sara and Brit started brainstorming Puff Puff Press and who they wanted to collaborate with, they knew they wanted to include Rachelle and Jackie, too.

Sara and Brit alternate hosting the Puff Puff Press conversation each week, but because the group has such great rapport and camaraderie, the conversation flows easily. “There’s never a question of ‘what are we going to talk about this week?’” Sara says. “We always have so much to say to each other, and now we have somewhere to put it.”

All veteran journalists with decades of cannabis industry experience between them, each member of the Puff Puff Press team brings their own areas of interest and expertise. As Vice Chair of the California Cannabis Advisory Committee, Sara has been involved in state policy and education for the past 13 years. Author and former EIC, Ellen is also a policy and history whiz, and San Diegobased journalist and Cannabitch creator Jackie brings a valuable perspective on industry finance and economics. As the editor of GreenState, Rachelle is especially interested in culture and wellness, while former Brit-turned-Bostonian Brit has a distinct interest in international cannabis culture and medical research. “All of us have been following this industry for at least a decade,” says Sara. “We’re always watching laws and trends and how policy is progressing. We bring the wrap-up from the week to listeners who otherwise don’t have a source for that.”

Not all five women knew each other before PPP, but you’d never guess it. Each PPP episode feels like being invited into a friend’s living room and

Continued on Page 36

listening in on smart, fun conversations between close friends, which is what they’ve become. “It’s few and far between to find really good women who love what you love and are not in competition with you,” Brit says. “When we all found each other and the vibe was encouraging and uplifting, we knew we found something really special.”

Sara agrees. “There’s a scarcity mindset that causes people to not make these genuine

connections,” she says. “It makes me sad when I’ve connected with someone, and it turns out to be more transactional, but with our group, it’s just not like that. Everyone is always willing to lend a hand, connect, or help out. We know that we have each other’s backs. It’s what friendship and professional relationships should be.”

While they support each other, the women of PPP also uplift other women in cannabis.

Some of their current favorites are Jane West—specifically the Twenties Collection Bubbler— and Edie Parker, whose Weedie Parker line features cute, feminine accessories and even smell-proof handbags complete with lighter holders. “We love to see women making things,” Brit says, noting that these women-helmed brands have a more elegant, thoughtful aesthetic, a far cry from what you might see in a college frat house.

Continued on Page 38

It’s few and far between to find really good women who love what you love and are not in withcompetition you. When we all found each other and the vibe was encouraging and uplifting, we knew we found somethingspecial.really

Even though this project is still new, Puff Puff Press has already been met with a lot of enthusiasm and excitement. “Within the first month, we had 2000 followers who were really engaged, as well as people reaching out wanting to be a part of it,” says Sara.

When asked where they want to see the future of the podcast go, the PPP women all want to connect more deeply with their audience in the real

world. In addition to their wishlist of women they’d love to have as guests on the podcast, Brit “would love to have live events and involve the crowd in the conversation,” she says. However, right now, one of their biggest goals is making their educational content accessible, something made especially difficult by AI shadowbanning. “One of our biggest goals is just to reach our people without having our content taken away,” Brit says.

In addition to Brit’s goals, Sara is excited about future collaborations and partnerships. “With our listenership, people are curious about what we’re into and companies that we like, so we are a great amplifier,” she says. “We’ve already been approached by some interesting partnerships. If people want to have their message elevated and amplified, they should reach out.”

We’ve already been approached by some interesting partnerships. If people want to have their message elevated and amplified, they should reach out.

This partnership is about more than growth. It’s about continuing to serve customers with integrity, quality, and a forward- thinking approach.

-Jayson Magura, AFG Founder & CEO

IT'S ALL FUN & GIFTS ...

No Borders, No Limits: From the Shire, to the Stars— to the Great White North, AFG's Growth is Galactic

By Matt Weeks

It’s not every company that creates products for Hobbits and space travelers alike, but AFG Distribution has never been like most companies.

Based in Asheville, North Carolina, the company has carved out a unique market in the crowded distributor space through licensing agreements and creative inhouse offerings. Drawing inspiration equally from the realms of popular culture and counterculture, AFG engineers products that appeal to stoners, cosplayers, and collectors alike.

For example, consider the million-unit-selling Gandalf pipe, a cherry wood replica of the one used by Ian McKellen in the Lord of the Rings films, or consider the Space Your Face Straight Tube Glass Water Pipe emblazoned with the iconic Grateful Dead logo.

But perhaps nothing shows off AFG’s innovative approach to design quite like its space-age SeshGear Super Smoke Thrower. Officially described as a “forcedair party gun,” the retro-futuristic piece pushes out a steady stream of smoke from its nozzle.

“There’s nothing like this on the market,” says Ben Dickert, marketing lead at AFG. “You put your herb in the top of it, and then you hit the button. There’s a motor in there that shoots out the smoke when you Continued on Page 48

press the button. It’s sucking the air down through the dry herb, through the water filter, and then it’s coming out the end where the rays would come out. It’s definitely a party piece, but it’s affordable and just cool, you know?”

One of the company’s standout practices lies in its deep respect for intellectual property. Many brands are content to glue a logo onto a lighter and reap the profits of a tie-in, but AFG takes careful consideration to launch distinct product lines that appeal to niche audiences while ensuring creative rights are honored.

When AFG creates products for Cheech & Chong, it taps into the fun-spirited ideals of the comic duo, crafting tie-dyed dab mats, rolling trays emblazoned with a ’64 impala, and dry herb vaporizers. Conversely, AFG’s designs for Lord of the Rings feel straight outta the Shire. Instead of producing anachronistic bubblers or vape cartridges, the company offers long-handled wooden pipes.

Boldly Going

With all those ideas, it’s not surprising that AFG is growing. Just two years ago, it opened a 100,000-square-foot warehouse in North Carolina. This year, it’s growing beyond the national borders, having acquired the much-celebrated Canadian outfit B.O.B. Headquarters (BOBHQ).

integrity, quality, and a forward-thinking approach.”

We've always done some business in Canada, but having a warehouse and a distribution facility in Canada expedites that, especially with warrantied items for house brands.

-Ben Dickert, AFG Marketing Manager

“This partnership is about more than growth,” says AFG Founder and CEO Jayson Magura. “It’s about continuing to serve customers with

Expanding into the Great White North is a natural move for AFG, he added. The company got its start the old-fashioned way by selling goods in the parking lots of jam band shows in the '90s. As the products caught on and the team grew, they eventually made things legit at the end of the millennium.

“We've always done some business in Canada, but having a warehouse and a distribution facility in Canada expedites that, especially with warrantied items for house brands,” Dickert says. “We’ve worked with BOBHQ for a long time, and our company values have always been closely aligned. This will help us bring some of our house brands to Canada and take advantage of the great distribution system B.O.B has built.”

Combined, the businesses will have more than 50 years of experience in the counterculture industry.

“This merger represents the best of both worlds by combining BOBHQ’s deep understanding of the Canadian market with AFG’s vast knowledge of industry trends and ability to execute,” says Shane Shewbridge, AFG President. “The merger improves our market reach, enhances our product offerings, and strengthens our ability to deliver greater value to our customers by leveraging BOBHQ’s years of industry knowledge and creative drive."

SeshGear Super Smoker Smoke Thrower Water Pipe

The Appeal of White Label

With all the newness happening at AFG, it’s tempting to think of the company as something fundamentally different than what it started from, but that would be a mistake.

AFG hasn’t abandoned the community-minded mentality that helped it grow like dandelions through asphalt.

AFG’s White Label Program, which lets businesses customize products with their logos, remains a favorite among local shops. From grinders to batteries, these custom pieces serve as both promotional tools and revenue drivers.

“White labeling is huge,” says Dickert. “Whether it’s for a shop’s brand or a special 4/20 holiday event, it lets businesses create something unique. It’s a win for everyone involved.”

AFG Strong

More than that, however, is the ethos behind it. Despite its size, AFG feels like a small business. Nothing exemplifies team spirit more than the company’s response to last year’s tragedy of Hurricane Helene.

The storm struck Asheville hard. And while AFG’s warehouse, situated atop a hill, was spared significant damage, not everyone in the company escaped unscathed.

“Overall, we were very fortunate. But we had a few employees lose everything—their houses, their cars, everything,” Dickert said. “We ran a GoFundMe campaign and raised over $120,000. And every single penny went to AFG employees living in the affected area. Almost all of the donations came from within the industry—vendors, customers, and even competitors stepped up.”

Throughout the storm’s aftermath, AFG managed to keep operations running, even when finding potable water was a challenge.

“We sourced toilets, water, and sanitizer and worked closely with our shipping logistics team to ensure product flow,” Dickert said. “We got people into work. We helped them. Products not moving means we’re not making money. We had a saying throughout it— 'AFG Strong.’ It was something that felt right, and that fits who we are.”

Sampling the goods: 1. Cheech & Chong's™ x Pulsar Metal Rolling Tray - Love Machine. 2 Grateful Dead x Pulsar DuploCart Vaporizer 3. Grateful Dead x Pulsar Space Your Face Straight Tube Glass Water Pipe. 4. Pulsar Shire Pipes RIVENDELL Smoking Pipe. 5. Grateful Dead x Pulsar Sipper Dry Cup Edition Dual Use Vaporizer.

Microplastics, the tiny particles that result from the breakdown of larger plastic items, are a growing concern for both human health and the environment. In what is expected to be a $50 billion sex toy industry, that’s no small amount of risk.

UNWANTED VISTIORS

Microplastics in the Bedroom, Volume 2: Protecting Pleasure with Body-Safe Alternatives

By Ryan Mills

Let’s talk about safer sex. Protection? Check. Testing? Double check. Microplastics? It may be something that demands a closer look.

Microplastics, the tiny particles that result from the breakdown of larger plastic items, are a growing concern for both human health and the environment. In what is expected to be a $50 billion sex toy industry, that’s no small amount of risk. When plastic toys containing microplastics degrade – especially under heat and friction – they can release these particles. Inside the body, microplastics can cause inflammation, disrupt hormones, and accumulate in tissues, with long-term effects that scientists are still studying. Simply put, you don’t want these party crashers in your most intimate moments.

Luckily, some of the best names in the business are making waves (and not just the vibrational kind) by tackling the sticky issue of microplastics and ecoconscious orgasms.

Materials Matter

The material of your sex toy is one of the most critical factors in determining its safety and longevity. Many lower-cost toys are made from porous materials like jelly rubber or PVC, which can harbor bacteria and may contain harmful chemicals like phthalates - part of the microplastics problem. To ensure a bodysafe experience, opt for non-porous, medical-grade materials, of which there are plenty!

Many sex toy companies are moving away from the low-quality plastics of the past and toward safer, more sustainable materials. Brands like Lelo, Fun Factory, and We-Vibe prioritize medical-grade silicone, a durable and non-porous material that doesn’t shed

microplastics like lowerquality options. Long-lasting and body-safe, silicone is the gold standard for a reason and your body deserves the VIP treatment for worry free play.

For those exploring alternatives, glass and metal toys are also gaining popularity. Not only are they free from microplastics, but they’re also incredibly durable and often recyclable. Companies like Crystal Delights and Njoy offer long-lasting options that are functional and nice to look at (show them off like glassware!). There’s nothing quite like the smooth glide of steel or glass to take intimate moments to a whole new dimension. These work especially well for the temperature and sensory play aficionados. Who knew the cool touch of steel could be so hot?

Although still niche, some companies are developing single-use items, like biodegradable cock rings, to reduce waste. These products are made from materials designed to break down naturally — eventually, not while you’re using them — such as plant-based polymers or other compostable substances. There’s a certain peace of mind that comes from using toys that take care of the cleanup all by themselves, environmentally, I mean. These materials are often hypoallergenic and free from harmful chemicals, making them a gentler choice for the body.

Certifi cations and Transparency

Brands like Maude and Dame are leading the way in transparency, with certifications such as RoHS (Restriction of Hazardous Substances) and REACH

compliance (Registration, Evaluation, Authorization, and Restriction of Chemicals), which is a set of regulations that ensure companies are managing the risks associated with chemicals specifically in the European Union. Transparency in materials and manufacturing processes is becoming an industry standard, empowering people to make informed decisions. After all, nothing spoils the vibe faster than discovering your toy might be doubling as a chemistry experiment.

Look for the brands that are increasingly sharing detailed information about the lifecycle of their products, including repairability and end-of-life recycling options, because what happens when your favorite vibrator stops working? Brands like Lovehoney are starting to offer recycling programs to ensure old toys are disposed of responsibly. Some brands are also introducing repairable designs with modular components that can be replaced instead of discarding the entire product. These steps help keep waste out of landfills, extend the life of your toys, and prevent heartbreak because when you find a toy that really gets you, throwing it away feels like a breakup.

Choosing a body-safe sex toy is empowering. Your body is a temple, etc. By focusing on high-quality materials and avoiding harmful chemicals, you can open up the world of intimate possibilities. You can revel in the knowledge that your pleasure doesn’t come at the expense of your health or the planet. Because when it comes to pleasure, the only trace you want to leave behind is a smile.

PLEASURE quest Insert Here for Grown-Up Fun

Monogamy: A Hot A air With Your Partner Game

Monopoly? Nah. Try Monogamy, the board game for couples where everyone’s a winner. Like, a really happy, excited winner because what happens on the board… doesn’t stay there. Whether you’re a newly minted couple still figuring out each other’s favorite pizza toppings or a long-term duo looking to revive the spark, this board game is your ticket to a night full of twists and turns, ups and downs, ins and outs. You get it.

You’ll roll the dice, land on squares, and dive headfirst into fantasies you’ve maybe been too shy to bring up. As you circle the board, you level up through Intimacy, Passionate, and Steamy cards. Think of it like a sexual Choose Your Own Adventure — except you’ll need fewer clothes and possibly more towels.

After collecting all six rings, the winner chooses a fantasy card that will make this game’s ending less “happily ever after” and more “happily exhausted and probably dehydrated.” And with endless replayability, Monogamy is a must-have for anyone who wants to trade Netflix and chill for strip dice and thrills – because practice makes perfect! 10/10. Would lose my pants again.

LELO’s HUGO™ 2 Prostate Massager

If you’re ready to unlock the backdoor to bliss, the HUGO 2 is here to be your guide. It doesn’t just raise the bar for prostate toys – it turns the bar into a vibrating baton of ecstasy. Brace yourself for blackout orgasms because the HUGO 2 goes the extra mile with motors in both the tip and base. While one motor gives your prostate a proper handshake, the other sweet-talks your perineum, making sure no nerve ending feels left out. A veritable tag team of pleasure pros working overtime.

Sure, the four default settings are great, but why settle when you can unlock six more modes via the LELO app? With the added Bluetooth control, you or your partner can take command from across the room – or across town – because nothing says love like a remotecontrolled orgasm.

Sculpted from premium silicone at the highest possible safety standard, the HUGO 2 fits like a glove – if gloves were designed to vibrate and change your life. Whether you’re a curious first-timer or if this definitely isn’t your first rodeo, the unmatched stimulation and hands-free ride of the HUGO 2 should be added to your arse-nal immediately.

Cosmic caramel

WHEN LEGEND BECOMES MYTH

420

Origins: How a Blend of Paranoia and Creativity in the Pre-Internet Era Sparked

Some Twisted Tales

By Jimmy Wohl

Police code? Dylan tune? Cannabinoid count? There are many false origin stories behind the meaning of 420. You’d think with decades of internet and cannabis legalization, most of these myths would have faded. But a combo of cultural and technological factors may have planted the seeds of rumors that took root. We’ll explore them in a moment, but first, who started 420?

A Clear Answer: the Waldos

In 1970, there was a group of friends who hung out by a wall—hence their nickname—at San Rafael High School. The Waldos loved two things: weed and adventures. When they got hold of a “treasure map” that pointed to a trove of pot plants in nearby Point Reyes, CA, they planned to

gather every day after school at 4:20 pm by an on-campus statue of Louis Pasteur and head out to hunt for their green gold. Over time, their code phrase to meet up, “4:20 Louis,” became “4:20”. A legend was born.

This history is well-recorded and publicized, but most people are oblivious to it. So, what do many believe?

A Blooming Garden of Theories

Maybe you’ve heard that 420 is a police code for marijuana. This is not true anywhere.

There are 420 compounds in cannabis? Nope. 4/20 is the best day to plant pot? Not a thing.

Bob Dylan has a song called Rainy Day Women #12 & 35. Did you know 12 x 35 = 420? Fun coincidence! Also not relevant.

Bob Marley was born on 4/20, and Jimi Hendrix, Janis Joplin, and Jim Morrison died on 4/20. Think so? Google it. (Exactly).

How about Hitler’s birthday? Sure, der Fuehrer was born on April 20th. But celebrating him would cause a furor among peace-love-and-understanding hippies. Might have been more believable as 801, Jerry Garcia’s birthday.

Speaking of Jerry, he died at 4:23am, pretty close to 4:20, eh? Well, he passed away in 1995, a quarter century after

In 1970, there was a group of friends who hung out by a wall—hence their nickname—at San Rafael High School. The Waldos loved two things: weed and adventures.

the Waldos had started saying 420.

So how did myths like these spread like…weeds?

Keeping Quiet About Cannabis

Allen Ginsberg may have been right that the bad vibes some people get from marijuana come from fear of punishment. Which means that back in the day, when getting caught with a seed could plant you in prison for a long time, it was better to keep your pot knowledge to yourself.

Coded language has always been common in clandestine subcultures, like Prohibition-era gatherings (e.g.

“speakeasies”, “bathtub gin”) and within gay communities (e.g. “Friends of Dorothy”). Similarly, 420 was used to test if you were “cool” and was spoken more in backalley handoffs and Grateful Dead parking lots.

Now, THC has gone from taboo to table talk. And 420 has shifted from shibboleth to sales holiday. But during the years of Just Say No, why would you bother digging around to find the history of 420? Showing interest in pot culture could put a target on your back. Most would have opted to Just Say Nah.

Low-Information Stoners

Let’s say it’s 1988. You’re baked in a friend’s basement. And someone says that 420 comes from the number of joints the Founding Fathers smoked when writing the Constitution.

How would you verify or debunk this? Check the Funk & Wagnalls Encyclopedia you bought at the grocery store? Ask the librarian if there’s a microfiche collection about cannabis language?

There was nothing. You’d have to find a head shop somewhere or a hippie scene at best, and you still might get a murky answer. How

much work would you be willing to put in to figure it out? Probably little.

Today, with a smartphone in your pocket, any myth can be confirmed or denied right away. And even while the web’s a hornet’s nest of conspiracies, you can find evidence about anything to make it a good convo. Someone curious about the

TODAY, WITH A SMARTPHONE IN YOUR POCKET, ANY MYTH CAN BE CONFIRMED OR DENIED RIGHT AWAY . . . SOMEONE CURIOUS ABOUT THE HISTORY OF 420 CAN SIT ON THE CAN AND LEARN ABOUT THE WALDOS. ANYONE CAN BE AN ANONYMOUS HISTORIAN OF HEMP. NO SWEAT.

history of 420 can sit on the can and learn about the Waldos. Anyone can be an anonymous historian of hemp. No sweat.

Creative Connections Everywhere

Neurons that fire together wire together. Add marijuana to your musings, and you get some particularly creative connections.

Imagine if you were stoned and

thought, What if 420 means “for twenty days,” like if you take 420 mg of edibles, you’ll be baked for three weeks? and no one contradicted you.

Eventually, this theory would feel valid. Like the fabled “Mandela Effect,” false memories have a way of spreading and becoming collective truths. Who knows how many individual origin stories sunk in and spread over the decades before they could be investigated with search engines, social media, and AI?

The 420 Picture Becomes Clear

Widespread cannabis legalization and online information have made it harder for wild theories to take hold. And 420 has been gentrified into the canon of cannabis consumerism, which makes the myths less important than the money it makes.

So, these days, while it may be less exciting to come up with your own explanation or spin old yarns, you can appreciate that times have changed. A fog of fake stories has broken.

And yet, if you’re still skeptical and curious to solve the puzzle of 420, a good question to start—and end with—is, “Where’s Waldo?”

MARCH MADNESS

While Deadheads view the skull as a playful symbol of countercultural freedom, its visual similarities to the Totenkopf are difficult to ignore . . . Are these parallels coincidental, or does the Grateful Dead’s imagery reflect a deeper, subconscious resonance with fascist aesthetics?

Abstract

This paper explores the alarming, yet fascinating intersections between two seemingly unrelated cultural phenomena: the Grateful Dead and the Nazi Party. Through a detailed examination of their shared symbolism, methods of mobilization, and cultural philosophies, this work uncovers an unsettling tapestry of connections that suggests a surprising ideological overlap.

Introduction

The Grateful Dead and the Nazi Party occupy diametrically opposed positions in the cultural imagination. On the surface, the Dead championed freedom, community, and psychedelic exploration, while the Nazis epitomized totalitarianism, suppression, and militaristic domination. Yet, as this paper will argue, a closer examination of their imagery, practices, and historical contexts reveals a series of startling parallels that cannot be ignored.

Whether these parallels are coincidental or suggestive of a deeper, perhaps subconscious, ideological interplay remains a question worthy of exploration. Through rigorous analysis, this work seeks to uncover the threads that bind these two cultural forces together— and, in doing so, highlight the dangerous ease with which connections can be fabricated.

Shared Symbolism: Totenkopf, Lightning Bolts, and Wagnerian Aesthetics

The Skull as an Icon of Power

The Nazi Party’s use of the Totenkopf (or “death’s head”) was integral to its visual propaganda. This skull-and-crossbones symbol, worn by SS troops, represented loyalty unto death and the supremacy of the Aryan ideal. Decades later, the Grateful Dead adopted their own iconic skull imagery, most famously in the Steal Your Face logo.

While Deadheads view the skull as a playful symbol of countercultural freedom, its visual similarities to the Totenkopf are difficult to ignore. Both icons rely on stark, minimalist designs to evoke a visceral emotional response, linking death with identity. Are these parallels coincidental, or does the Grateful Dead’s imagery reflect a deeper, subconscious resonance with fascist aesthetics?

By Bruce Reith

The Lightning Bolt Connection

The Steal Your Face logo prominently features a lightning bolt slicing through the skull. To many, this represents energy or transformation. However, for those versed in Nazi symbolism, the lightning bolt evokes the SS runes—the twin bolts worn by Hitler’s Schutzstaffel, signifying strength and authority.

The visual resemblance is undeniable, leading one to wonder: did the Grateful

Dead intentionally adopt this imagery, or has the shadow of Nazi iconography subtly infiltrated their brand?

Bob Weir’s Love of Wagner

One of the most chilling links lies in the shared admiration for Richard Wagner. The composer was Hitler’s favorite, his operas providing the soundtrack to the Third Reich’s nationalist vision. Wagner’s music, steeped in themes of power, destiny, and racial purity, became synonymous with Nazi propaganda.

Bob Weir, a founding member of the Grateful Dead, has publicly expressed his admiration for Wagner’s work. While Weir likely appreciates Wagner for his musical innovation, the overlap between his tastes and Hitler’s preferences is hard to dismiss. Both men drew inspiration from Wagner’s grandiose visions, suggesting a shared appreciation for art’s ability to shape collective consciousness.

Both the Nazis and the Dead understood the power of music to influence the mind. Hitler famously leveraged Wagner’s operas to stir nationalist fervor, while the Grateful Dead used their improvisational jams to create transcendental experiences.

Mobilizing the Masses: From Nuremberg Rallies to Dead Shows

Mass Gatherings and Youth Mobilization

The Nazis perfected the art of mass mobilization through their rallies, particularly those held in Nuremberg. These events, designed to inspire awe and submission, brought together thousands of young people in choreographed displays of loyalty to the Reich. The energy of these gatherings was hypnotic, creating a sense of collective purpose that transcended the individual.

these shows relied on spectacle, ritual, and the power of the crowd to foster unity. Deadheads traveled across the country to experience these events, creating a nomadic subculture reminiscent of the Hitler Youth’s disciplined commitment to their leader.

The Role of Music and Psychedelics

Similarly, the Grateful Dead cultivated a loyal following through their concerts, which became pilgrimage sites for Deadheads. Like the Nuremberg rallies,

Both the Nazis and the Dead understood the power of music to influence the mind. Hitler famously leveraged Wagner’s operas to stir nationalist fervor, while the Grateful Dead used their improvisational jams to create transcendental experiences.

However, the Dead took this a step further with the widespread use of LSD at their shows. Psychedelics, often viewed as tools of liberation, also have the potential to manipulate perception and erode critical thinking. Combined with the Dead’s Wall of Sound—an audio system capable of delivering unprecedented clarity and volume— these shows created an environment where listeners were deeply suggestible. Is it possible that, like the Nazis, the Dead were experimenting with mass mind control under the guise of entertainment?

Continued on Page 78

Vehicles, Bears, and Hidden Messages

Volkswagen and the Fascist Legacy

The Volkswagen bus, a symbol of the counterculture movement, was originally conceived as a cornerstone of Nazi Germany’s industrial vision. Commissioned by Hitler and designed by Ferdinand Porsche, the Volkswagen (“people’s car”) embodied the Third Reich’s ideals of efficiency and unity.

Deadheads’ embrace of the Volkswagen bus is deeply ironic, but the connections do not end there. The Grateful Dead’s iconic dancing bears—designed by Bob Thomas—were inspired by the logo of Bär Tire, a Volkswagen supplier.

Adolf Hitler was born on April 20—a date that has since become synonymous with cannabis culture. Deadheads, many of whom celebrate 4/20 as a stoner holiday, may be unwittingly paying homage to the Führer’s legacy.

Dates, Deaths, and Uncanny Coincidences

Hitler’s Birthday and the 4/20 Phenomenon

Adolf Hitler was born on April 20—a date that has since become synonymous with cannabis culture. Deadheads, many of whom celebrate 4/20 as a stoner holiday, may be unwittingly paying homage to the Führer’s legacy.

Jerry Garcia and Hitler: Death on Tour

Both Jerry Garcia and Adolf Hitler “died on tour.” Garcia passed away during a summer tour in 1995, marking the end of the Grateful Dead’s reign. Similarly, Hitler’s death in his Berlin bunker signaled the collapse of the Third Reich. Both men left behind legacies that mobilized millions, and their deaths marked the end of an era.

Editor’s Note: As indicated repeatedly, this article is satire, written to show how easy it is to create a conspiracy theory by bending logic and ignoring facts. It plays with common mistakes like confirmation bias (only seeing evidence that fits the idea), confusing coincidence with causation (assuming two things are linked just because they’re similar), and cherry-picking details (focusing on certain facts while ignoring others). It also uses emotional appeals to make the claims feel more convincing. By looking at how these tricks are used here, we can learn to think more critically and question the wild ideas we often see on the internet.

The bears, often interpreted as playful and whimsical, bear an unsettling resemblance to goose-stepping soldiers when viewed in the context of their origins.

The Patchouli Connection

No discussion of Deadhead culture would be complete without mentioning patchouli oil, the ubiquitous scent of Grateful Dead concerts. Its overpowering aroma, often described as invasive, parallels the Nazi obsession with sensory manipulation. Moreover, patchouli’s origins in Indian mysticism tie it to the Aryan symbolism co-opted by the Nazis.

Concluding Thoughts: The Convergence of Ideology and Influence

The connections between the Grateful Dead and the Nazi regime are too numerous and too specific to be dismissed as mere coincidence. While their methods and motives may appear, at first glance, to be oppositional—one rooted in love and freedom, the other in hate and domination—a closer examination reveals a disturbing overlap.

Could the Grateful Dead have unknowingly carried forward the aesthetic and psychological tools of fascism, repackaging them for a new generation under the guise of countercultural rebellion? Or, more troublingly, could there have been a deliberate effort to embed these echoes of authoritarianism within the movement?

As the evidence stands, the Grateful Dead may not simply be a cultural phenomenon—they may be the unintentional heirs to a legacy far darker than anyone could have imagined.

YOUR 420 SLAY LIST

Turn On, Tune in, Rock Out; Curating the Perfect Stoner Soundtrack

By Matt Weeks

Of course, there’s art to in-store playlists, but there’s also science.

One of the oddest trends to emerge from TikTok has been the rise of luxury music curators. Big-name brands have begun to pay hefty fees to consultants who promise to carefully curate a selection of beats, bangers, and B-sides that match or elevate the store’s image.

Doling out high prices for playlists might seem far-fetched, but there’s real evidence music affects shopping behavior. Using the same principles developed by kinesiologists who found that listening to certain kinds of music can enhance runners’ pace and stamina, consumer behavior researchers have found that the tempo and feel of in-store music can affect purchase volume, return frequency, and consumer satisfaction.

While every shopper has unique tastes, research reveals that slower songs encourage customers to linger in the store, upbeat songs boost moods and lead to greater spending, and Nickleback songs . . . just suck.

While every shopper has unique tastes, research reveals that slower songs encourage customers to linger in the store, upbeat songs boost moods and lead to greater spending, and Nickleback songs . . . just suck.

So, if you’re preparing for an influx of clientele for 4/20, it could pay to adjust your radio. Ideally, you want to play songs that are mid-tempo, non-inflammatory, and happy. The perfect playlist should draw from a range of genres and feature songs that make you unconsciously tap your foot.

You don’t need a magazine article to suggest obvious cannabis-themed songs. So here are some slightly overlooked tunes to boost your researchdriven 4/20 playlist.

The kings of alt-country penned this pop ode to teenage days more than 20 years ago, but it’s only gotten better with age. The subtle cannabis reference in the chorus (“I miss the innocence I’ve known/ playin’ KISS covers beautiful and stoned”) takes a backseat to the easygoing beat and sepia-toned vibe. It’s a crowd pleaser among crowd pleasers, a perfect bit of pleasing background sound.

What’s a 4/20 playlist without a hit of reggae? While artists like Bob Marley and Peter Tosh are clear standard bearers, Snoop’s short-lived safari into the genre generated some stellar tracks. “Smoke the Weed” is an easily accessible earworm that shies away from the religious ideology of Rastafarianism and focuses on a message we can all support: staying away from schwag. Well, it’s really about supporting young people, but decoding the metaphor isn’t as much fun as singing along to its infectious chorus: “Smoke the weed / Don’t smoke the seed.” (Featuring Collie Buddz.)

Continued on Page 84

Metal Drummer

Smoke the Weed

Another toe tapper that’s stickier than the finest of the icky, this classic rock song doesn’t need a magazine to certify its 4/20 bona fides. But it’s so good, we’re doing it anyway. Not only is “The Joker” the kind of song that never goes out of style, it’s one of the rare pro-cannabis anthems nobody has a problem with. The plight of the “midnight toker” has been featured in countless movies and TV shows and even fueled a Levi’s commercial in 1990—17 years after it was released—that caused it to return to the Billboard charts.

04 Tom Petty You Don’t Know How it Feels

An instant sing-a-long from rock and roll royalty, the trick that this song pulls off lies in its deceptive simplicity. Made from three chords and relying on a basic ABAB rhyme scheme, the song feels both obvious and profound. When Petty intones, “Let me get to the point/ let’s roll another joint,” it’s impossible not to feel a twinge of longing for the wideranging, stoned conversations that keep close friends close.

Declaring, “I fly like paper, get high like planes,” Sri Lankan singer/rapper MIA introduced herself to the macho world of gangsta rap with a bullet (or four). But despite her bravado, this piece of pop perfection feels less like a document of her exploits of illegal badassery and more like a party song for stoners. It doesn’t hurt that it rose to fame as the theme to the greatest cannabis action comedy ever made: Pineapple Express.

A deep cut from a decade ago, this song by Riff Raff collaborator and part-time model Lil Debbie is the greatest piece of art ever dedicated to that most luxurious of positions: the hired joint roller. It’s also the kind of song that gets trapped in the brain on repeat. Give the beat 10 seconds, and you’ll be hooked. It’s instant summer fun without any fancy metaphors or symbolism, just a joyous celebration of the good life.

It seems like there’s a Beatles song for every occasion. And while the Fab Four were pillars of the mindexpanding 60s drug scene, their music often treated the subject metaphorically (“Lucy in the Sky with Diamonds”) or obliquely (“Got to Get You Into My Life”). On this track, however, the lads from Liverpool come right out with it. It’s a classic that makes clear the group values the camaraderie and compassion of an oldfashioned smoke sesh. “Oh, I get high with a little help from my friends.”

This jazzy standard by New Orleans trumpeter and barbecue master Kermit Ruffins is a brassy ode to keeping one’s stash on the down low. Ruffins, who also had a prominent role in HBO’s “Treme,” sings with genuine soul about a subject close to his heart. Since joining the legendary Rebirth Brass Band in 1982, he’s been an outspoken proponent of cannabis. “Hide the Reefer” stands as a spooky reminder that the counterculture still has work to do.

A joyous account of love laced with winks to cannabis, this 2011 banger from pop rapper Wiz Khalifa lifts spirits and rolls out the good times. A finely crafted ditty, it’s impossible to tell if the famously propot artist is singing about a woman, a friend, or his

stash. Boosted by a peppy synth line, “Roll Up” makes everyone wish we had someone who would promise us “whenever you call, I roll up.”

A dose of funk that goes down easy, this joint is expertly recorded with crispy percussion, groovy bass guitar, and a horn line in perfect harmony. The superfly sound of Mayfield’s falsetto ratchets this song’s charm up to 11, reminding newcomers and old heads alike that one of the draws of cannabis is the sheer charisma of its most ardent consumers.

MIA Paper Planes

07 The Beatles With a Little Help From My Friends

03 Steve Miler Band

The Joker

Pusherman

Up

08 Kermit Ru ns Hide the Reefer

Lil Debbie 2 Cups

. . . THIS IS A HIGH SALES SEASON. THE BIGGEST QUESTION IS HOW YOU CAN CREATE BUZZ AND SALES WITHOUT BREAKING THE BANK.

Small Investments for Big Returns

By Karen Maina

420, the real Christmas of the cannabis world! It’s a time of camaraderie and celebration of how far we have come in the legalization and understanding of weed in the modern world. Who doesn’t love the sight of cannabis connoisseurs gathered in clouds of smoke for music and art and not to mention, the chicken wings for the munchies, of course?

As a head shop owner, this is a high sales season. The biggest question is how you can create buzz and sales without breaking the bank. It conjures images

trying to use social media to drive up sales for their smoke shop.

Social Media

That is exactly where I would start: online. Social media is an amazing and affordable way to get traffic into your shop. A simple way to start is a 10-day countdown. On each day, post a 4/20 riddle that followers have to solve, offer tips for D-Day, and culminate it with a giveaway for one lucky winner. You can make it even more

to your brick-and-mortar or online shop on 4/20 for their free giveaway. You just drove in a whole lot of traffic!

If this feels a little too complicated, try simple daily tips for cannabis users. This can be how to roll the perfect joint, how to create interesting cannabis drinks, or how to set up a bong. Don’t forget to mention your shop and the products that you have in relation to the day’s tip.

Discounts and Freebies

Talking about the products you stock, offer small discounts and freebies. Emphasis on small; we are trying to keep this pocketfriendly. Before we discuss discount options, calculate the discount to ensure you still turn a profit on each item. That sounds like a “gimme,” but it is all too possible to get swept up in the emotion of the holiday and sell a lot of products at a loss.

Now that we have that out of the way, start with a High 5 discount. Give a 5% discount for the top 5 selling products for a few weeks leading up to 4/20. A really cool way to keep clients buying is to rotate the top 5 things each week; this will keep traffic flowing.

Freebies are also a great way to increase sales. To ensure that this is an affordable investment, I suggest offering a freebie with each purchase. Rolling papers, lighters, or small accessories are a great option with purchases above a certain amount.

DIY Displays

This is not your typical sweet mama’s DIY project campaign. This is a full-on weedstravaganza. To make it even more exciting, have your clients create DIY pieces from old paraphernalia and turn it into a competition. Customers can repurpose broken bongs, pipes, or grinders into funky display pieces. Look no further than Stephen Baldwin’s character in Half Baked; “Then get me an avocado, an ice pick, and my snorkel!” Channel that energy!

According to a report by First Page Sage . . . email marketing has the highest conversion rate at 2.8% for B2C e-commerce businesses. It is an affordable way to keep your customers informed about your promotions.4/20

In-Store Promotions

In-store events and promotions don’t have to break the bank. A treasure hunt is a great way to get guys into the store at a low cost. Hide discount codes around the store and give clients clues on how to find them.

Let clients come into the shop and create their own DIY displays; they can then take pictures with the displays and post them on social media, tagging your account and using the shop hashtags. On 4/20, award a winner with the ultimate homemade bong! It is DIY, after all.

While it’s nice to create your own DIY displays, this approach fosters a sense of community that builds brand loyalty, and it’s a ton of fun in the process!

I am going to go back to my favorite weed show, Disjointed, for another idea. Create a puff and paint event. I have always wondered if my inner Picasso would be brought forth under the influence of our favorite natural remedy. Give your clients the opportunity to discover the same. Get a local artist to come in for the event and create a mural for your store. Another great event would be a munchiesthemed eating competition complete with a memorable prize for the winner. Maybe a trophy?

Maximize Content Marketing

contact information, and a description of your 4/20 promotions.

Content marketing requires time to set up and build. Start as soon as you can with weekly articles and emails. Set up a lead magnet on your shop’s website, or start to collect contact information from clients who walk into your store. Remember to receive consent to use their email information.

Get creative

Do you know all those great ideas you access after a smoke or two? Well, with a little creativity and planning, even the smallest head shop can make a big impact this 4/20. The secret is to start the plans early to avoid feeling overwhelmed and, as much as you can, create a collaborative, community experience for your clients.

Stay elevated, and keep those 4/20 vibes high!

WHEN GREEN ISN’T GREEN

Indoor Cannabis: Environmental Disaster? The Cost of Doing Business, Vol. 1

By Joe Reefer

GOne of the biggest drawbacks of growing cannabis indoors is the hefty requirements.energyWhile outdoor grow ops depend on the sun for lighting, indoor gardens don’t have this option.

rowing cannabis indoors certainly has some advantages. Not only is it easier to control temperature, humidity, and irrigation, but it’s easier to conceal an indoor grow op when compared to an outdoor field of crops. Some strains in particular, like Amnesia Haze, Blue Dream, and Zkittlez, are even known for their ability to thrive indoors.

But there is a downside, too – especially when it comes to large-scale grow ops. This article explores these drawbacks, including greenhouse gas (GHG) emissions, energy requirements, water usage, and waste management, while providing insight into how today’s growers can decrease the carbon footprint of small and large gardens alike.

Where Are All These Greenhouse Gas Emissions Coming From?

You’ve probably already learned about the dangers of greenhouse gas (GHG) emissions and their impact on the ozone layer. Gases like methane (CH4), carbon dioxide (CO2), and nitrous oxide (N2O) are all major contributors to climate change, especially in large concentrations. Many GHG emissions come from fossil fuels, transportation, landfills, agriculture, and livestock farming, but did you know that GHG emissions are also a byproduct of indoor cannabis cultivation?

Whether it’s contained within an outdoor greenhouse, an indoor growing facility, or even tucked away in a basement, an indoor cannabis

garden can – and will –produce GHG emissions over the course of time. Although this is a bigger concern with commercial grow ops, smaller operations produce GHG emissions, too.

According to a recent study by researchers at Nature. com, who created an indoor cannabis cultivation model to track and analyze GHG emissions across the United States, indoor cannabis grow ops produce a median of 3,658 kilograms (kg) of GHG emissions per kg of dried cannabis flower. But these numbers are subject to a variety of factors.

For example, the production of GHG emissions varies greatly by region. The lowest numbers, seen in Long Beach, CA, were around

2,283 kg of GHG emissions, while the highest, seen in Kaneohe Bay, HI, reached up to 5,184 kg of GHG emissions. Mountainous regions also tend to experience above-average GHG emissions.

Energy Usage

One of the biggest drawbacks of growing cannabis indoors is the hefty energy requirements. While outdoor grow ops depend on the sun for lighting, indoor gardens don’t have this option. Depending on the region, some gardens also require HVAC systems for heating, cooling, or humidity management. In many cases, these HVAC units require more energy than the grow lights themselves.

Again, gardens in Kaneohe Bay, HI, rank the highest

when it comes to using HVAC for humidity management, with those in Jacksonville, FL, following close behind. Grow ops in other areas, like Anchorage, AK, and Denver, CO, primarily use their HVAC systems for heating during the winter and air conditioning during the summer.

In the locations mentioned above, which were all included in Nature.com’s study, HVAC accounts for more GHG emissions than grow lights. But there are some assumptions made here, too. For example, the study assumes an air supply rate that represents 30 volumetric air changes per hour (ACH). In reality, actual values range from 12 ACH on the low end all the way up to 60 ACH for some indoor gardens in the U.S. To put it into perspective, homes within the U.S. are recommended to maintain an ACH of 0.35 or greater.

According to some commonly accepted studies, most cannabis grow ops require six gallons of water per plant per day.

Water Consumption

Every plant needs water to survive, and cannabis is no exception. According to some commonly accepted studies, most cannabis grow ops require six gallons of water per plant per day. But the actual amount depends on several different factors – including temperature, humidity, and even the growing medium itself. Some indoor gardens, particularly those utilizing hydroponic systems, use significantly less than the average of six gallons per day.

Regardless, cannabis plants still require more water than many other crops. The biggest environmental hazards regarding water consumption come in the form of local rivers and streams that are being diverted in order to water outdoor grow ops – many of which aren’t properly vetted or licensed to begin with. Unlawful usage such as this often introduces pollutants into local water sources, which also contributes to GHG emissions.

But indoor growers can control their garden’s water consumption in a variety of ways. Installing hydroponics will help minimize water requirements from the start while collecting

rainwater is a great way to lower the monthly water bill. Some large-scale facilities have even begun implementing drip irrigation systems and real-time moisture monitoring to get the most out of their H2O consumption.

Waste Management

Both indoor and outdoor cannabis gardens can produce a lot of waste. While waste plant material can be a hassle to dispose of, growers also have to dispose of consumer packaging on items like grow lights and nutrients.

Thankfully, many states are beginning to address the issue of cannabis waste management with various composting and recycling programs that are designed specifically with cannabis in mind. Some dispensaries even offer discounts and rewards to customers who return their used packaging for recycling purposes.

Making Strides Toward Sustainability

While the legal cannabis cultivation industry is still in its infancy, there’s no better time than the present to address issues of environmental sustainability. Some great strides have already been made in the effort to minimize GHG emissions, lower energy usage, reduce water consumption, and properly manage waste on behalf of indoor cannabis gardens, but there’s still quite a bit of work to be done if we want to avoid a complete environmental disaster in the near future.

Stay tuned: Volume 2 coming in April!

Herbal Connections Elements Series by Sig Distro

Finally—a dry herb vaporizer with customization. The Herbal Connections Elements Series was created for cannabis connoisseurs who value vaping. This easy-touse device offers four “Experience Modes” that change the heating temperature to allow users to select from normal, efficiency, flavor, and boost settings. Each mode offers a completely unique experience, allowing users to choose whether they taste the flower or boost the heat for a more impactful hit.

The vaporizer uses convection-powered heating to ensure pure vaporization. Charged by a USB-C cable, the device is built for convenience and simplicity. It features a single button to turn on the device or change modes and delivers a vibration when it’s ready for a pull. Small enough to fit in your pocket and discrete enough to use in public, it’s the perfect tool for toking in transit. For easy cleaning, the Herbal Connections Elements Series vaporizer comes with a handy tool.

QUEST

4 the Best

Sacred Stone THC-A Vapes

DaVinci IQ3

True to its name, the DaVinci IQ3 Vaporizer is a device ahead of its time. Inspired by the brainy machinations of the Renaissance Master, the latest iteration of this classic once again pushes the boundaries of vapor technology. Its most distinguishing feature is the Cool Core™, which has been improved to cool the air coming even more effectively than ever. The device also includes an updated Air Dial™ system, which is 70 times more powerful than the previous generation and creates a smoother, more pleasant experience.

Other notable upgrades include a larger bowl, which can hold 0.7 grams of dry herbal material (one-third more than earlier models), a removable battery that allows 90 minutes of usage, and a 10-year warranty. The DaVinci IQ3 is made from premium-grade brushed aluminum, comes in four colors, and features a precision temperature adjustment system that allows users to select their preferred heat to the degree.

The otherworldly minds at Sacred Stone have brought their mystical approach to cannabis products to a new series of THC-A vapes. The sleek disposable units come in four new flavors, each corresponding to a different kind of experience. Every vape pod comes complete with three grams of high-grade THC-A oil in a simple black container, perfect for stowing in a backpack or purse. The low price point and consciousness-expanding branding appeal to niche consumer tastes.

The Buddha Berries vape, made from an indica strain, offers a pleasant relaxing experience while the Pineapple Pyramid is powered by a hybrid plant and delivers a balanced mix of cannabis effects. For those who prefer a more upbeat high, the Super Lemon Portal vape makes use of sativa genetics to produce uplifting, energetic feelings, and the Strawberry Sasquatch indica vape guides users toward a completely mellow, chilled-out vibe.

Forget vapes. Well, don’t forget them, but put them out of your mind for this exercise. The most discreet way to consume fast-acting cannabis doesn’t produce fluffy clouds or leave a candyscented trail. It simply delivers a hit of your preferred cannabinoid when you need it most— without the telltale signs that someone’s been using. That’s the promise delivered by ELF THC Cannabinoid Pouches: instant effects wherever you are, no sneaking around needed.

Just slip a Cannabinoid Pouch in your cheek and enjoy the tasty ride. Made in a variety of flavors and perfect for public usage, the soft pouches come in a variety of cannabinoid options, from pure Delta 8 to THCP, to a propriety chill blend. By delivering the goods through the mouth, the Cannabinoid Pouches produce effects faster than edibles—and still manage to fit in your pants pocket.

Zion Herbals Lucky 90

The new line of high-potency Kratom products from Zion Herbals does not disappoint. Made with a jaw-dropping 90 percent Mitragynine concentration, the Lucky 90 family is some of the purest full-spectrum kratom extract available on the market today. Hand-sourced direct from Southeast Asia, the new line is geared toward advanced consumers seeking a high-quality, high-potency option.

The connoisseur-level kratom comes in a range of products, able to fit anyone’s preferred method of ingestion. The line includes a 15mL liquid tincture, chewable soft gels that come 20 to a pack, a two-count pack of earthy chewable tablets, and a larger pack with 10 tablets. Like other Zion Herbals products, Lucky 90s are ethically harvested and free from additives. They come pre-tested for consistency and purity, so consumers feel confident they’re getting the best-available kratom for their dollar.

Maryjane’s Cannabis

“Ideas won’t keep. Something must be done about them.”

Alfred North Whitehead

A self-described “Premium THC Liquid Buzz,” Euphoria is an additive that turns any drink into a Delta 9 cocktail. Just add a pump or three to any liquid refreshment, from mixed drinks to sodas to coffee, and you’ve got a one-ofa-kind blissed-out beverage that starts working in about 15 minutes.

A perfect addition to homemade mocktails, Euphoria can enliven everything from backyard barbecues to professionally shaken—not stirred—martinis. Created to be completely water soluble, the active solution works with blinding speed. Some cannabis-infused consumables can take up two hours to begin producing effects, but the science behind Euphoria ensures that it starts kicking in about the same time it takes to feel an alcohol drink get to work. For fans of cannabinoids who don’t like being tied down to pre-mixed flavors, Euphoria offers an opportunity to become an amateur mixologist any night of the week.

ELF THC Cannabinoid Pouches

THANKS FOR SMOKING

How Anti-vaping Groups Keep Tobacco On Life Support

In the battle against smoking, you might assume that any tool promoting smoking cessation would be celebrated. Sadly, that assumption is false, and the opposition of many anti-tobacco groups to nicotine vaping illustrates why.

While these organizations have historically framed smoking as the deadliest threat to public health, their rabid opposition to e-cigarettes–the most effective cessation tool in existence–confirms that they really aren’t that troubled by tobacco. They want smokers to quit— so long as it doesn’t threaten their jobs as activists.

Ignoring the Real Threat

In the last 10 years, vaping has emerged as the most effective quit-smoking tool, hands down. Studies, including those from Public Health England and the Cochrane Library, have shown that vaping is up to twice as effective as traditional nicotine replacement therapies like patches or gum in helping smokers quit. The primary reason for this efficacy is that vaping mimics the act of smoking, providing both the nicotine hit and the sensory experience of smoking without the harmful combustion products found in cigarettes.

concerns about youth vaping–which is at historic lows–and the potential long-term health effects of inhaling vaporized nicotine—which still haven’t materialized after nearly two decades.

The ultimate problem with these overhyped concerns about vaping is that they continue to overshadow the immediate public health benefits of reducing cigarette consumption among adults. The focus on these mostly theoretical risks has led to policies like flavor bans, high taxation and stringent advertising restrictions, which make vaping less accessible and less appealing to adult smokers looking for an exit from cigarettes.

By Alli Boughner Vice President American Vapor Manufacturers

The Royal College of Physicians in the UK has stated that vaping is at least 95% less harmful than smoking, and many studies have confirmed that conclusion in subsequent years. There is no comparable body of evidence vindicating needle exchanges and condoms, yet the public health establishment endorses those tools without hesitation. Something is amiss.

Costly propaganda

The ultimate problem with these overhyped concerns about vaping is that they continue to overshadow the immediate public health benefits of reducing cigarette consumption among adults.

It’s also worth noting the economic impact of anti-vaping activism. Smoking cessation through vaping can generate substantial material benefits for societies, not to mention the personal financial benefits for former smokers. Free of their deadly addiction, these individuals spend far less on medication and doctor’s appointments, and they typically live longer and more productive lives. Anything that discourages smokers from switching undermines these outcomes.

The Case for (Consistent) Harm Reduction

It’s nothing short of a public health miracle: a tool that preserves the pleasurable aspects of smoking with almost none of its harmful health effects. What’s not to like? Absolutely nothing. However, many anti-tobacco groups have taken a hardline stance against e-cigarettes, often citing

The other oddity surrounding antivaping activism is the fact that public health advocates have long endorsed the concept of harm reduction: if it’s possible to make a dangerous behavior safer, we should encourage people to modify their habits accordingly. This is the rationale behind distributing clean needles to heroin users and promoting condom use on college campuses.

Nicotine vaping is an even better example of harm reduction because it all but eliminates the risks of smoking.

Conclusion

The anti-tobacco groups will deny that they’re protecting the cigarette industry, that they need smokers to keep smoking so they have a problem to solve. But it’s hard to make sense of their anti-vaping rhetoric under any other scenario. Why else would they lobby against a tool that makes it possible to eliminate harmful tobacco use? I’d sure like to know.