As the industry’s leading publication for over two decades, we want to remind you all that we are more than just another magazine; WE are the nexus of commerce for the counterculture marketplace; headshops, smoke shops, vape shops, adult novelties, and dispensaries. Both publisher and platform, HQ exists to facilitate the continued evolution of a once-marginalized industry now on the cusp of legitimization. As a publisher, we are your advocate and your advisor, your continual stream of all information that matters to you; from product knowledge, to business insights, to how it all fits into the panorama of the bigger world. As a platform, we are your connection. We are the bullhorn, the billboard, and the bridge; the perfect bullseye of your target market. And as this industry continues to come into its own and navigate the coming seismic shifts in the landscape, we’ll be the light to guide its steps.
HQ EXPERIENCE
HQ Magazine, the industry’s longest-running publication, remains committed to serving the smoke shop community. With an unwavering dedication to delivering award-winning content, and relevant news and providing insight into the latest and greatest industry products, HQ will continue to seek out the best way to reach as many subscribers as possible.
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Joe Reefer
Emily Long
Karen Maina
Ryan Mills
Guest Contributors
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24
Smoke Signals
A trail of delectable literary bread crumbs to quell your media munchies.
42
Women in Cannabis
Think Pinks: Ganjapreneur, Ali Bianco proves you can build a brand and be a catalyst for change at the same time.
Heads of Industry
50 The secret is in the science; Arvida Labs cofounder & CMO, Lindsey Goldstein explains why nerds do it better.
56
The Green Room
Steve DeAngelo yes, that Steve DeAngelo gets real about the growing schism between hemp and marijuana.
Weedy topics for wonks and chin-scratchers. HeadSpace
High Tech, Indeed
The latest installment of our tech series is here, and this time, we’re looking inward. Flip the page for a look at the coolest tech innovations in accessories. 64
70 Pet This
Looking for tips and tricks on building an enduring customer base? Look no further than pet stores, says our guest contributor.
Puff, puff, class in session!
74 7 OH MY G*D
7OH is hot and hotly contested. We talk to a guy in a labcoat to get the real scoop on the science behind kratom’s most controversial alkaloid.
80 Steal Your Face
Shrinkage is real and that’s not just something that happens when a dude takes a polar plunge. Dig in for for some solid techniques for keeping the vibe without losing your ass.
86
Terpenes: The Nose Knows Hot take: The cultivators’ race to max THC is also a race to the bottom. Stop caring about percentages and start focusing on the terpenes.
90
Quest 4 the Best
It’s really simple: You have to buy things in order to sell things. Your distributors need to sell things in order to buy things. We’re just here to bring you together.
94
There’s no better way to learn about an industry than from the industry leaders themselves. Get the word straight from the horsie’s mouth. Industry Associations
microdoses microdoses
Potent Bits for Busy Minds
Abbott vetoes THC Ban
Welcome to the August 2025 edition of HeadQuest Magazine—a rip-roaring collection of industry insights, sharp commentary, and the hottest products this side of the International Date Line. It’s also the newest issue we’ve ever published. At least, until next month.
Nebulous quips aside, this issue is packed with essential info curated with you in mind. Topping the lineup is our exclusive interview with the man, the myth, the legend: Steve DeAngelo—founder of Harborside Health Center, Steep Hill, Arcview Group, and more. If you’re unfamiliar with his work, remedy that immediately. DeAngelo has been a champion of cannabis since the early 2000s, and few have done more to shape this movement. When he talks, we listen—and his message is urgent.
We’re navigating chaotic terrain. Tari s threaten margins. Legislative attacks pop up like whack-a-mole. Global conflicts loom. But take heart. You are part of an industry forged in fire—a commercial arm of the counterculture, built on disruption and defiance. We’ve endured before, and we’ll do it again. Whether surviving on the margins or operating under the glow of new legitimacy, we know how to adapt. We know how to fight. And we don’t do it alone.
Until next time, stay engaged, stay inspired, and stay connected with HQ for all of your industry news and insights. We’ve got you.
Congress takes aim at hemp
Josh Kesselman founder of HBI, the parent company behind the iconic RAW Rolling Papers—has o cially acquired High Times magazine, breathing new life into what is arguably the most iconic name in the countercultural world.
The $3.5 million cash deal includes not just the brand, but its entire archive, digital assets, and the legendary Cannabis Cup events. Kesselman, alongside Matt Stang—a former High Times executive—teamed up to reclaim the publication after it fell into receivership last year.
We managed to catch up with Josh to discuss this momentous purchase and he summed up his vision far better than we could ever write it, so here it is, straight from the source:
It’s not about making money. I’m not looking for a huge return on investment or anything like that. The goal is for it to break even so that it can continue on forever. High Times helped make me, and it changed who I was and it’s changed so
In a surprising, last-minute move, Governor Greg Abbott vetoed Senate Bill 3—legislation that would have banned all intoxicating hemp products. The veto preserves an $8 billion industry and protects over 8,000 retailers and 53,000 jobs across Texas. Instead of prohibition, Abbott called for smart, enforceable regulation—emphasizing product testing, age limits, and local control, without crushing small businesses. The move infuriated Lt. Gov. Dan Patrick, who had championed the ban, and drew immediate praise from industry leaders, public servants, and veterans who rely on hemp products for safe, legal relief. “Tonight common sense won,” said Muson’s Emporium owner Chris Black. Advocates say the veto signals a shift toward pragmatic oversight over fear-driven policy. As Texas heads into a special session, the fight for fair regulation continues—but for now, the message is clear: shelves stay stocked, jobs stay intact, and head shops across the state get to exhale.
Louisana Puts Kratom in the Klink
After years of state-by-state battles over hemp-derived THC, Congress is stepping onto the field. A Republican-led budget bill proposes counting THCA toward total THC limits and banning cannabinoids “synthesized or manufactured outside the plant”— including Delta-8, Delta-10, and THCP. The changes would e ectively outlaw a wide swath of products that have become staples in smoke shops and dispensaries across the country. Industry leaders warn the measure could dismantle a $28.4 billion market and wipe out more than 328,000 jobs, hitting small businesses the hardest. Even groups that rarely agree—the U.S. Hemp Roundtable, National Cannabis Industry Association, and Wine & Spirits Wholesalers of America— are lining up in opposition. As of press time, the House Appropriations Committee had delayed a final vote, but the bill could still advance later this summer—posing a major threat to the future of smokable hemp, alt cannabinoids, and any business that relies on them.
that I’ve been able to share has been thanks to High Times, and I want to bring it back to what it once was, but yet modernize it for the new generation so that Gen Z and future generations will have a hub of their own.
All this knowledge, all of this stu that you and I know, all of this data, if we don’t share it, it goes away with us. It vanishes; it dies when we die. So with High Times, all of it can live on forever . . . This is really about the community . . . this is my way of truly giving back to that community that made me, and I hope I
While High Times has had a storied and sometimes chaotic past, this marks a new chapter—one focused on authenticity, community, and credibility. Kesselman says the goal isn’t just to revive the brand but to restore its cultural weight. That includes collectible print editions, editorial storytelling, and a reimagined Cannabis Cup that returns to its roots: no pay-to-play, no flu , just the real deal.
Looks like we’ve got a little trouble in the Big Easy. As of August 1, kratom is o cially illegal in Louisiana—and the penalties are serious. Governor Je Landry signed Senate Bill 154 into law on June 4, placing kratom’s active compounds—mitragynine and 7-hydroxymitragynine—on the state’s Schedule I list alongside heroin and LSD. Under the new law, possession or distribution can result in sti fines and prison time, with penalties escalating based on quantity and intent. An estimated 325,000 Louisianans— many of them veterans, chronic pain patients, and former opioid users—regularly use kratom to manage symptoms and avoid harsher substances. Retailers and consumers rallied at the Capitol ahead of the vote, calling for regulation instead of criminalization, but their proposals were rejected. With the Bayou State now enforcing one of the country’s toughest bans, thousands are left with questions—and few options. Whether other states follow suit remains to be seen.
The first Cannabis Cup under this new ownership is expected to roll out in early 2026.
For many in the industry, this move isn’t just a nostalgic win—it’s a signal. A sign that the original voices of cannabis culture are
It’s not about making money. I’m not looking for a huge return on investment or anything like that. The goal is for it to break even so that it can continue on forever . . . This is really about the community . . . this is my way of truly giving back to that community that made me, and I hope I do a good job.
Josh Kesselman Founder, HBI/RAW
RAW’s Josh Kesselman Acquires High Times!
Do You Even Carrot?
Streetwear swagger meets next-gen vapor tech in the limited Boost EVO Carrots Edition. Designed with Anwar Carrots, this bold, high-performance e-rig pairs killer design with serious function— and it won’t be around forever. Want the full scoop on what makes it pop? Get a closer look on page 91.
Head Line
The Weekly News Podcast From HQ
The print mag brings the depth, but the news cycle moves faster than the mail. That’s where The HeadLine comes in—a weekly audio hit of the latest news, product drops, and insight, delivered straight to your ears, right on time.
the doob abides
Doob Tubes: Reintroducing an Industry Legend
Rolling the perfect joint is an art form. You know the kind—the perfectly packed after-work doobie with a crisp twist at the end, a clean seam, and that sweet, sumptuous smell of delightful dankness. A J like that isn’t getting shoved in your jeans pocket or rattling around in your backpack. If you care about your doobie, it belongs in a DoobTube.
We recently had the chance to talk with the man behind the brand—Ray C, a true legend in the headshop world. Ray’s been a staple in the industry for over two decades, and DoobTubes stands as proof that a simple product that solves a real need can go a long way. Built from high-quality components, Ray’s tubes are made to protect your joints—rain or shine.
Can you tell us about you and how DoobTubes got started?
Well, I myself was working as a land surveyor, and then I got sick in the early 2000s. During my treatment, I was harassed by some cops in San Francisco, and I said to my wife, “If this is truly medicine, then it should come in a medical container and have a state law on it to take away probable cause.” So we did that. We had a thousand made on our first run, and it was out in three days. So we went back and did a second run of 3000, which was gone in less than 10 days.
What were those early days like?
We started out as just a medical packaging company. We didn’t even have our name on the tubes. All we put on them back then was just the state law. We were basically the unofficial official tube for medical states.
How did the brand expand from there?
David [Hirschfeld, CHAMPS] saw us at a Trade Show in LA in 2008. He said, ‘If this was in a package and you had a line for smoke shops, you’d sell millions.’ I laughed and said, ‘We do sell millions.’ But he was right—we launched our line for smoke shops, did the 2008 summer Champs, and we’ve been there ever since. Now we’ve pretty much dropped out of
Trade Show Roundup
Las Vegas, NV
Convention Center
3150 Paradise Rd. Las Vegas, NV 89109
Safety Meeting, Cont.
ASD Market Week Begins: 8/3/2025
Houston, TX NRG Center 1 NRG Park Houston, TX 77054
Ends: 8/6/2025
Begins: 8/7/25
Ends: 8/9/25
Alternative Product Expo
Cabo San Lucas, Mexico Breathless Cabo Resort & Spa Cabo San Lucas, B.C.S., Mexico
Las Vegas, NV Convention Center
3150 Paradise Rd.
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Begins: 08/17/25
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supplying dispensaries, and are mainly a shelf item. We do white labeling and we do a full color print, foil we can print clear labels, and we also sell bulk plain tubes. We own our own equipment, so we’re able to do special colors on request, and of course that’s in a large quantity, but we’re able to do custom tubes for people as well.
What separates DoobTubes from its competitors?
Ends: 10/15/25
The BIG Industry Show Begins: 10/14/25
We Don’t Make Mistakes
(Except for when we do . . . which we did.)
Folks, print media is brutal. When we make an oopsie, we can’t just sneak into the backend of the website, make a quick edit, and pretend it never happened like Hu Post. We have to own it like adults As we highlight our mistakes, please keep two things in mind: 1) We do our best, and 2) it’s always the intern’s fault.
In the June edition of our Safety Meeting column, we errantly included leftover text from the May edition, which created confusion by misattributing a quote from Honeystick (our May subject) to Black Ball Corp. The folks at Black Ball deserve better, and we apologize.
In the same issue, our Women in Cannabis feature contained an excerpt quote wrongly attributed to our subject, Steph Sherer of Americans for Safe Access. The quote was from Kayla Kurnik, the subject of the May edition of our Women in Cannabis feature.
Thank you for your attention to these matters. The o ending parties have been flogged and sacked.
DoobTubes are almost unbreakable. They’re made from a soft but strong poly. If you’re doing something sportsrelated and fall with it in your pocket, polystyrene would go right through your leg and could doesn’t shatter, but it instead microshatters and absorbs the shock itself. They’re airtight, waterproof up to a certain depth, and odor-free. You can open and close it as many times as you want, and it won’t lose efficiency. Lastly, one of the most important things is that we’ve always been American-made. Everything, right down to the paper it’s packaged in, is local.
Do you have any memorable customer stories from over the years?
We once delivered 35,000 tubes overnight to Las Vegas. UPS quoted $1,200 for the delivery, so I told the guy I’d drive it myself for a third of that. So we packed up my Ford Escape at 3:30pm, got there at 12:20am, and drove straight back. We’re 100% committed to our customers.
How can businesses work with DoobTubes?
You just call me directly. No outside salespeople. No runaround. I answer every phone call myself. (510) 677-6053.
You can also check out our website at doobtubin.com to see the products we offer, and as another way to contact us.
Is there anything you want to tell HeadQuest readers before we get out of here?
I’ve been partnered with HQ since pretty much the beginning. The magazine has hit my mailbox every single month for the last 18 years. That’s consistency and I respect it.
BLUNT FORCE
FEMINISM
Ali Bianco: Building a Brand That’s Equal Parts Empowerment & Sophistication
By Emily Long
Ali Bianco wants to elevate the cannabis world one pink pre-roll at a time. Since high school, she’s been sick of the stigma around weed and the idea that stoners are lazy and unkempt. Inspired by Blake Lively’s character smoking pink cigarettes in the 2011 film Hick, Ali decided to “make weed something beautiful” with a feminist kick.
Now, she’s the CEO and founder of Pinks, the “Canna Couture” brand created by women and for women who want a more sophisticated and feminine cannabis experience. “It’s a great smoke and a fashion accessory,” Ali says of her signature pink pre-rolls. Created out of the growing demand for high-quality and socially conscious cannabis, Pinks seeks to rewrite some of the old scripts about who uses cannabis and who it’s for. Committed to elegance and women’s empowerment, Ali also partners with BYG Growers of New York for their commitment to high-quality, organic cannabis and sustainable farming.
Pinks was born from an unlikely encounter—Ali met her first investor in the summer of 2022 when she spilled enough soy sauce on his pants to catch his
attention. Though she was working as a waitress at the time, she knew she wanted to be a businesswoman, and when she told him about her plans to “dominate the legal cannabis market on the East Coast,” he was all in. From there, she sourced the perfect pink packaging and pink cones— surprisingly hard to find, she said, since she wanted her paper to be high quality, dyed with hemp oil, and not translucent. She rolled each joint herself, infusing some with her now signature rose petals for an extra special and euphoric high.
In addition to waitressing, Ali was also a performer and producer in the music industry, and when she launched Pinks, she got a lot of love and support from influencers in that community. Specifically, her friends Tiana Parker and Mariahlynn of Love and Hip Hop fame promoted Pinks, and Tiana’s thenhusband Fatboy performed at Pinks’ launch party. “All the Love and Hip Hop girls were buying Pinks,” Ali says, and in turn, they were promoting her products to millions of followers on social media. “We got a lot of celebrity love.”
She cites another career turning point as the day Pinks got a dedicated celebrity locker at New York’s beloved Jue Lan Kitchen. Typically reserved for celebrities like Nicki Minaj, the lockers at Jue Lan aren’t offered to brands. However, when Ali gave the restaurant owner a pack of
Continued on Page 44
MEN CAN BE SO SCARED TO ADMIT THAT THEY LIKE THE COLOR PINK, BUT IT WAS ACTUALLY A MASCULINE COLOR INITIALLY. I LOVE BEING ABLE TO GO UP TO MEN AND EXPLAIN THAT [PINKS] IS SO MUCH MORE THAN THE COLOR—IT’S THE MISSION AND THE PURPOSE TOO. BUT ALSO, IT’S THE PERFECT WAY TO START A CONVERSATION WITH A GIRL.
Do you know a powerhouse woman making waves in the cannabis industry? Whether she’s leading, innovating, advocating, or inspiring, we want to hear her story!
Our Women in Cannabis spotlight celebrates the trailblazers, changemakers, and unsung heroes shaping the future of the industry. Nominate someone who deserves the recognition—because their work deserves to be seen!
Submit your nomination now! Scan the QR code to share their story.
-Ali Bianco
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By Matt Weeks
Arvida Labs’ Lindsey Goldstein: Marketing with
Precision, Purpose & Zero B.S.
In the beginning, there were robots.
The company, now known as the alt-cannabinoid powerhouse Arvida, started life as an engineering firm that designed state-of-the-art vape-filling machines. That might not seem like the ideal place for the poet, fashion model, and marketer Lindsey Goldstein to hang her hat. But it’s exactly the combination of art and science that drew her in.
Recruited directly from business school, Goldstein is the cofounder, Chief Marketing Officer, and Chief Administrative Officer at Arvida. While she now oversees humans—not robots—the company’s output continues to reflect its roots in technological innovation.
“It’s the science that separates
Continued on Page 52
our company from the others,” Goldstein says. “We have a pharmacist and a PhD chemist on staff who are creating our products. Where a lot of brands are just following trends, we’re creating real experiences that have science-backed data behind them.”
That’s clear from the company’s offerings. Brands like the Mellow Fellow line are
It’s the science that separates our company from the others. We have a pharmacist and a PhD chemist on sta who are creating our products. Where a lot of brands are just following trends, we’re creating real experiences that have science-backed data behind them.
highly awarded in the industry, showcasing how the advanced techniques the company employs, such as chromatography, lead to potent, highly effective products.
From Machines to Medicine
Goldstein never planned for a career in alt-cannabinoids. She was studying in New York when her brother-in-law asked her to help with his business.
“I was going to college at the time for business, and what better way to learn business than to start one?” she says.
“I’ve been a longtime stoner my whole life. I’ve always had a passion for weed, so I sort of just fell into it. I thought I would do this for a bit, pay for college, then go do something else. Now, we have six facilities and 200 employees. I never thought it would become what it is today.”
I’ve been a longtime stoner my whole life. I’ve always had a passion for weed, so I sort of just fell into it. I thought I would do this for a bit, pay for college, then go do something else. Now, we have six facilities and 200 employees.
Like many of the world’s greatest inventions, Arvida’s first cannabinoid product came about nearly by accident. A customer asked if the company could concoct a bespoke Delta 8 THC oil, so they put their science degrees to use and fired up the chemistry lab. The resulting sample prompted an immediate, irresistible offer—the kind that changes everything.
“It turned out we were very good at making oil, and we quickly got even better,” Goldstein says. “We realized we were better at making D8 than what we were doing, so we decided to change.”
As the folks at Arvida embraced their inner nerds, the market responded enthusiastically. Soon, they started a new company and integrated all their facilities, allowing them to manage every step of product production, from plant cultivation to product packaging.
The story doesn’t end here.
Lindsey Goldstein helped build Arvida into one of the most respected names in cannabinoids by focusing on science, transparency, and consistency. She’s pushing for higher standards in a chaotic industry, with products that work and marketing that doesn’t play games.
Scan here for more on her approach, her philosophy, and the company’s next moves.
We’ve got licensed cannabis trying to ban hemp. Hemp fighting back by opposing cannabis legalization. And legacy folks? They’re still getting busted.
steve deangelo:
COME TOGETHER
(Right Now)
The Cannabis Industry’s Preeminent Founding Father Has a Message
By Ryan Mills
You’d think by now, the cannabis industry would be riding high on success, literally. Legal markets are growing, mainstream acceptance is widespread, and infused kombucha is just an aisle over from the seltzers. But behind the haze of progress, a bitter fight is brewing – one that threatens to unravel the entire movement. And Steve DeAngelo, elder statesman of cannabis culture and father of the legal cannabis industry, says we’re missing the whole point.
It’s not prohibitionists or DEA raids this time. It’s cannabis vs. hemp; the industry is at war with itself.
“We didn’t fight for 50 years just to be arrested through regulation, where regulation becomes the new prohibition,” DeAngelo emphasizes. And yet, that’s exactly what’s happening.
A House Divided
This battle, at its core, comes down to market share, regulation, and the legal definitions of who gets to legally sell a high. Legalization was supposed to be the (albeit compromised) finish line. Instead, we’re watching a full-blown identity crisis unfold.
Today, the cannabis market is fractured into three rival sectors:
Licensed cannabis operators: Overregulated, overtaxed, and overpriced.
Hemp Industry: Wild West retail vibes booming thanks to the 2018 Farm Bill.
And legacy growers and sellers: Old-school pioneers. Still criminalized. Still hunted. Still shut out.
Continued on Page 58
“We’ve got licensed cannabis trying to ban hemp. Hemp fighting back by opposing cannabis legalization. And legacy folks? They’re still getting busted,” DeAngelo says. So instead of one thriving cannabis community, we have three silos – with lobbyists, lawyers, and lawsuits – fighting for survival in a war that no one asked for.
Meanwhile, in Florida, both the licensed and hemp sectors spent a combined $20 million trying to put each other out of business over Amendment 3–a cash bonanza for anti-cannabis politicians like Governor Ron DeSantis. “Every dollar they spent on that fight came from cannabis consumers’ pockets,” DeAngelo added. “That’s political malpractice.”
Florida’s Amendment 3 is a textbook example of what’s wrong. On the surface, it would’ve legalized cannabis and stopped arrests. Great! Except, it would’ve also handed every recreational license to the folks already holding medical ones, a monopoly wrapped in legalization’s clothing. No new entrants, no competition, and no small businesses.
Let’s stop trying to destroy each other and create a unified cannabis market that works. We need a complete policy overhaul and a return to true legalization.
So what happened? The hemp industry torpedoed it because they were afraid they’d get shut down in return. The measure failed. “Each side acted directly against the interests of their consumers,” Steve says. “If they had united, Florida could’ve been the model for the country. Instead? We got nothing; no legalization, no protection, no progress.”
A Radical Idea
“Let’s stop trying to destroy each other and create a unified cannabis market that works,” DeAngelo urges. “We need a complete policy overhaul and a return to true legalization.”
The answer lies in a simplified, unified, and smartly regulated industry where everyone can play nice. Inspired by cannabis attorney Rod Kight, DeAngelo champions a new regulatory model, one he calls the Three Golden Pillars, and the only regulation we really need:
Continued on Page 60
Home Growing & the Three Golden Pillars
From the Desk of Steve DeAngelo
One very significant sector of cultivation has been mostly overlooked in the cannabis policy debate: home growers–a group I’ve reconnected with after becoming a global ambassador for Blimburn Seeds, a company that specializes in home grower genetics. Although cannabis is now legal for medical or adult use in 38 states, 17 of them ban or severely restrict home cultivation. This is not just a policy gap—it’s a moral and strategic failure.
The right to cultivate cannabis is a natural right, older than any government. It’s especially vital for low-income consumers, medical patients who require specific strains, and those who want clean, uncontaminated flower. Home cultivation reduces carbon costs, fosters genetic innovation, and sustains a tradition of community self-su ciency that’s been the heart of the cannabis movement for decades.
stevedeangelo.com ● ●
Under the Three Golden Pillars—Testing, Labeling, and Age Verification—home growers would be free to cultivate cannabis, share it with friends and family, and, if they choose, test and label their product and sell it at a local farmers market with age verification. It’s time to advocate for commonsense, science-based regulation that empowers individuals, protects public health, and builds a truly inclusive, unified cannabis economy. The 3 Golden Pillars are strong enough to hold all of us up!
blimburnseeds.com @steve.deangelo
Testing. Know what’s in the product. Keep it safe.
Labeling. Tell consumers what they’re getting.
Age Verification. Keep psychoactive products away from kids.
That’s it. No million-dollar licenses, no regulatory acrobatics, no “track-and-trace or die” software. Under this model, all cannabis could be widely accessible like hempderived products, sold affordably in everyday outlets, and could ultimately be free of monopolistic gatekeeping and corporate capture.
“These companies have been trying to destroy each other via government intervention instead of improving on their business model. Don’t be a party pooper,” Steve says with a chuckle. “Just give people quality cannabis at a fair price and let them buy it like they buy beer or gum. Everyone wins.”
Scan the QR to continue online!
What if legalization wasn’t the finish line, but a detour? Steve DeAngelo lays out the bold plan to fix the fractured cannabis industry—and why the Farm Bill might be the key.
By Joe Reefer
The Digital TAKEOVER
V5: Top Tech To Wow Your Customers
TWhether you want to light your bowl with a laser, send text messages on your vape, or grind your cannabis with the touch of a button, HQ has you covered with a round-up of some of the most unique, interesting, and innovative smoking technology available today.
echnology is everywhere. It’s in our phones, our cars, and at the local Starbucks. Believe it or not, next-gen technology can even be seen in many of today’s smoking accessories. You might even be using the latest cannabis tech without even realizing it.
Whether you want to light your bowl with a laser, send text messages on your vape, or grind your cannabis with the touch of a button, HQ has you covered with a round-up of some of the most unique, interesting, and innovative smoking technology available today.
Laser Combustion Devices
They say the cleanest hit of cannabis you can get is by lighting a bowl with a magnifying glass. Anything else you might use, like a butane lighter, wick, or even a match, diminishes the taste of your flower— even if it’s barely noticeable. Using a magnifying glass to harness the power of the sun is a great option
if you’re in a pinch, but that’s a bit too low-tech for us. Instead, we’d recommend using a laser to achieve a very similar effect.
Created by Hitoki, the Trident 1 and Saber are amongst some of the best laser combustion devices available on the market today. While the former is currently in its third iteration, and the battery lasts a little bit longer than the latter, both use next-gen lasers to produce a hit that is clean, flavorful, and free of any adulterants.
There are other laser lighters on the market, too, but most of them are designed for lighting candles, cigars, or cigarettes. Both the Trident and Saber were specifically designed for lighting cannabis, and they’re made of high-quality materials that are sure to last.
Smart Vapes
It’s the 21st century and we have smartphones, smart homes, and even smart cars. But if you’ve been paying attention, you know there
are smart vapes2 too. Some of today’s vapes have features the average consumer might never expect, including:
Touchscreen accessibility
Bluetooth connectivity
Text messaging
Fitness tracking
Usage statistics
Integration with downloadable apps
Automated notifications
Interactive gaming
Remote control functionality
A few of the earliest models leave a bit to be desired in terms of reliability, durability, and operability, but smart vapes continue to evolve alongside technology itself. Disposable and rechargeable models are available from many different manufacturers, so be sure to check with your supplier next time you stock up.
Automatic Herb Grinders
If you’re a heavy smoker, the process of breaking up your flower on a day-to-day basis can be a real hassle. Not only does it take time, but it could result in injury to your hands or fingers. For smokers with certain disabilities, this process might even be downright impossible. In cases like this, you’ll want to opt for an automatic grinder.
Battery-powered and electric grinders have been around for a while, but the OTTO 3 is
touted as the leading smart grinder in the world. Their patent milling is driven by next-gen artificial intelligence (AI), which automatically chooses the right pressure, speed, and direction of the milling blades based on the overall texture, consistency, and density of your flower. It results in a perfect grind each and every time. Finally, the OTTO also includes a detachable base, which takes all the time and fuss out of filling cones.
Universal 510 Cartridge Vaporizer
Vapes are more popular than ever before. There are plenty of disposable options to choose from, but these only result in unnecessary waste once the cartridge is finished. Rechargeable, batterypowered vapes are a much more eco-friendly option, but there’s always the issue of finding compatible vape cartridges.
The Wulf Uni by Wulf Mods Powered By Yocan, aims to fix that problem with their universal vaporizer. Although the Wulf Uni uses the standardized 510 threading, its width and height are fully adjustable to accommodate carts of various sizes; including those as high as 42mm tall and up to 12mm in width.
Additional features include a fluid level window, battery light indicator, preheating functionality, and passthrough charging. The Wulf Uni, currently available in eight different colorways, blends traditional vaping technology with an innovative design and an affordable price.
Smart sensors. Ceramic chambers. AI that knows your grind. The latest cannabis accessories are more advanced than you think.
Want to see what else is pushing the edge of innovation? Keep reading—the best is still ahead.
By Sam Galati
PETSTORE! Lessons in BenchmarkingCross-Industry BE A
It always amazes me how very different industries can have so much in common and learn from one another. Of course, this is not a new concept. Ford Motor Company once completely revamped how they stocked parts in their car factories after touring a large supermarket. It is called cross-industry (or unconventional company) benchmarking. In essence, it is noncompetitive companies sharing successful practices across all disciplines. I have seen it work dozens of times in my career, and I see another perfect example happening right here in the smoke/vape shop world.
In the early 2000s, the pet industry exploded. Pet ownership rose by 30%, and the industry went mainstream. Pet expenditures in the United States went from $20 Billion to $152 Billion in 2024 and are expected to hit $250 billion by 2030. No more little pet stores hiding in strip malls; now we have pet bakeries, boutiques, and megastores dotting the urban landscape. But despite the growth in spending and pet ownership, 2015 saw an interesting trend. Small stores were being bought and driven out of business by the burgeoning chains and pet supermarkets – and Amazon (currently the world’s largest seller of pet
products). Pets became a growing, nay exploding industry, yet each year, there were fewer and fewer retail doors to support it. A complex trend that forced the smaller and older retail stores to rethink their business model in order to survive. Sound familiar? The same trend is occurring right now in the smoke shop world. So, what can we learn from pets?
With the pet trend having reversed again with more and more pet
stores opening each day, we have a clear view of what happened and the formula the smaller stores used to succeed. The answer was simple yet difficult to implement. The winners created an experience for their customers and radically differentiated their product line. Lets examine each of those a little more closely, as I believe the same will hold true in our industry.
Create an experience. Get to know your customers. They cannot just
be people who walk in and out. They are the lifeblood of your business. Get to know them. Communicate with them. Give them gifts on their birthdays and know their
your customers are looking for. As the world moves to online shopping, there are endless studies that show how consumers crave a personalized experience and human contact. Tap into that to create loyal and returning customers.
GET TO KNOW YOUR CUSTOMERS. THEY CANNOT JUST BE PEOPLE WHO WALK IN AND OUT. THEY ARE THE LIFEBLOOD OF YOUR BUSINESS.
more personalized. Do the same with your customers! Do they vape or still roll? Have they tried the new cryoinfused THCP? Do they use kratom, and why? There is so much information to collect. Ask questions and use the answers to make the experience in your shop personal and meaningful. Then, go beyond. Have in-store events, create a community. That could be classes or product demonstration days – be creative and fun with what
Curate your products. It is so tempting to carry the major brands and mimic the best sellers you find in all the stores around you. The argument I always hear is, “If I don’t sell the brand they are looking for, they won’t shop here.” Completely untrue and proven as well. People want different. They want unique products. They rely on you as the store owner to find new and upcoming brands, products with the same quality and better pricing, or just really cool new items. Be that ambassador and go outside the box. In the pet world, the ideal mix was 55% unique items and 45% best sellers. Go find your curated product mix that surprises customers and has them coming back for what is new.
“High Quality American Made Screens”
The Science Behind the Industry’s Most Controversial Molecule
7OH: THE SOLO EFFECT
By Jimmy Wohl
You’ve probably heard of 7OH. It’s everywhere now, the new kid on the block blazing a trail in the kratom-adjacent market. Sales are off the charts.
And while it can be seen as an exciting new development in the world of pain management, it’s also giving industry insiders a lot of angst. Many are telling retailers to steer clear of this potentially valuable product. Whether this aversion is motivated by unfair, false associations with “gas station heroin” or unproven tales of people getting sick or addicted, the world of 7OH has gotten murky with potential myths.
To get some clarity on the issue, we spoke to Dr. Philip Gao, a scientist and strong believer in the use of 7OH, who has been convinced of its value from both clinical and personal experience.
Expert Support for 7OH
Pseudoindoxyl, which are natural metabolites of kratom, are highly efficacious harm reduction tools and have scientifically demonstrated to lack the deadly side-effects associated with opioids,” he offers.
Dr. Gao explains that when someone takes kratom, 7OH is
within the human body.
“They [kratom products] are all opioid receptor binders,” says Dr. Gao. “The kratom alkaloids, mitragynine, bind to a different place in a different manner. So the interaction is slightly different. It’s a big receptor; it binds it, and it turns off, and you don’t feel the pain.”
Dr. Gao insists this “solo” effect is worth more than use of the entire kratom leaf, which has its value in giving us mitragynine in the first place.
formed through liver metabolism. This enhances effectiveness and may reduce toxicity. Of course the amount matters, and when 7OH is synthesized in a lab, not through the body, it has to be dosed carefully.
Dr. Gao explains that 7OH’s affinity to the mu receptor indicates that it may be 3–10 times more effective than morphine, though absolute numbers like this can be misleading. There are many factors that can affect efficacy.
“That [3-10x efficacy] is measured by the near affinity of a mu receptor for 7OH compared with the morphine. And then pseudo has 10 times more [affinity] than the 7OH.”
Continued on Page 76
Dr. Philip Gao is the founder and director of KanPro Research and an expert in molecular biology, protein production, and biophysical characterization of proteins. Dr. Gao supports the use of metabolites from kratom like 7OH, and even mitragynine pseudoindoxyl, often referred to simply as “pseudo,” which is derived from 7OH itself, as novel forms of pain relief. He believes that, among many benefits, they’re safer and more effective ways to mitigate pain.
“7-hydroxymitragynine and mitragynine
The value of isolating 7OH is because it’s an opioid agonist that’s more effective than morphine–and according to Dr. Gao, without the serious adverse effects.
“A recent clinical study involving the oral consumption of dried kratom leaf by humans has shown that the mean blood concentration ratio of 7-hydroxymitragynine to mitragynine following oral administration ranges from 0.21 to 0.31,” Dr. Gao points out, “indicating a significant portion of mitragynine is converted to 7-hydroxymitragynine naturally
Less is More
As we know from other products, like cannabis, we tend to vaunt the whole-spectrum product, the entire leaf, and enjoy the “entourage” effect. This is valid with good-quality kush, and a lot of ink has been spilled debating pros and cons of products with a high percentage THC%.
But in this case, the pure form of the molecule from the kratom leaf is, according to Dr. Gao, a pure benefit. Like, for example, if you craved nicotine, you could skip the cigarette and slap on a nicotine patch.
Dr. Gao insists this “solo” effect is worth more than use of the entire kratom leaf, which has its value in giving us mitragynine in the first place. But by isolating the most effective ingredients in kratom, we give the world an incredibly effective compound that avoids a lot of the problems associated with traditional opioids, as well as excesses within the kratom leaf itself.
Continued on Page 78
Dr. Phillip Gao, PhD
LEVEL UP ALTERNATIVE LIFESTYLE BRANDS AT MJBIZCON
DEC. 2-5, 2025 | MJBizCon | Las Vegas
The Culture+ Neighborhood at MJBizCon is where counterculture thrives.
Join together with manufacturers, importers, distributors, wholesalers, product developers, press, influencers and advocates to support the growth of smoke, paraphernalia, hemp/CBD, functional mushrooms and alternative lifestyle businesses.
WANT TO ATTEND THE SHOW? INTERESTED IN EXHIBITING?
A Challenging but Hopeful Future
Unfortunately, kratom exists in a legal and marketing limbo that leads to many negative associations about the product. For example, a lot of people falsely associate it with synthetic opioids, and there’s varying legislation proposed and enacted that could help or hurt its cause.
Knowing what we know about kratom, we should be encouraging studies on its metabolites like 7OH and pseudo, and easing the opioid epidemic with off-ramps that have way more benefits and fewer adverse effects. The day-today evidence for its effectiveness is pouring in.
And with scientists like Dr. Gao leading the way, the clinical case is becoming even stronger.
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Whether you’re an entrepreneur looking to scale, a retailer sourcing the next big product, or an investor searching for emerging trends, MJBizCon is the definitive B2B cannabis conference and expo. With 1,000+ exhibitors, 100+ industry speakers, and 20,000+ cannabis professionals in attendance, this is where innovation meets opportunity — all under one roof in Las Vegas.
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By Karen Maina
SSAFE Stash Keeping the Goods Without Killing the Vibe
hrinkage in retail is real! According to a report on the latest crime data, retailers lose over $13 billion annually, which equates to more than $35 million per day. While it is easy to dismiss shoplifting, the losses add up quickly and eat into your profit.
This is a real concern for anyone running a smoke shop, especially considering how much of your inventory is small and easy to slip into a bag. This is complicated more by the need to create a vibe. You do not want to end up with a shop that feels like a prison cell. So, how do you ensure security while creating a welcoming ambiance?
Chill. Alert. Secure. In this article, we explore how to build bold, savvy, and secure spaces.
Know What’s Missing Before It Walks Out
Inventory shrinkage is often quiet and unnoticed. You won’t realize that you’re missing stock until it’s too late.
The best way to stay ahead is to do your inventory checks often as opposed to waiting until the end of a quarter. In fact, weekly quick checks are
. . . your employees may be your biggest risk–from selling their own product instead of yours, to sweethearting, where employees collude with clients to steal, and failing to report all sales and pocketing the proceeds.
advised with more detailed checks every month. Sadly, many times, your staff could be part of the shrinkage problem; impromptu checks will go a long way in curbing this.
If you prefer a manual check, then a lowtech daily count Google sheet is great. Luckily, we have numerous tools to make the process fast and painless.
First, invest in a POS system and integrate it with your inventory management system. This will track transactions, tell you exactly how many items have been sold vis-à-vis what is left. You can also integrate the POS with the surveillance videos for realtime verification. Additionally, get barcode scanners and sensors on your exit doors to check on anyone walking out with an unscanned item.
Uncomfortable Truth: Your Sta Might be Your Biggest Risk
As mentioned earlier, your employees may be your biggest risk–from selling their own product instead of yours, to sweethearting, where employees collude with clients to steal, and failing to report all sales and pocketing the proceeds.
This can be hard to swallow, especially when you have built a tight-knit team. The idea is to create structures that prevent theft without making your employees uncomfortable and paranoid.
The good news is that there are specific patterns to look out for: unscanned discounts, “dropped” sales, and friends who shop a little too often. If you notice any of these, then it is time to set up some measures before your profits start to plummet.
Rotate shift duties. When employees work together in the same shifts or serve the same clients within their shifts, there is room for collusion. It also helps detect theft. You can tell who is consistently on duty when things go missing.
In cybersecurity, it is advised to give specific access to specific people based on their role. For example, only the cashier needs access to the cash register. The manager can have access to certain items that no one else can access. This creates accountability.
Lastly, when you see red flags, address them immediately. Do not wait for evidence. Many times, the employees are deterred from theft when they realize you are observant and aware of what is happening on your premises.
This article continues online. You don’t have to sacrifice your shop’s soul to protect its shelves. The rest of this guide digs into clever layout strategies, red-flag behaviors, and staff training tips that keep theft down without killing the vibe.
From spotting sketchy habits to designing a floor plan that watches itself, we’ve got the real-world tactics that make security feel seamless. Read the full article online to lock down your losses—without locking up your store.
If you’re in the business of selling cannabis and not talking about terpenes, you might be missing an opportunity.
In the early days, we bought flower based on two metrics: THC percentage and the vague promise of either indica or sativa. It was like ordering wine based on alcohol content and whether the label showed a beach or a mountain. We’ve come a long way.
Today, consumers – and by extension, retailers – are paying closer attention to terpenes, those aromatic, flavor-packed compounds responsible for how cannabis smells, tastes, and maybe even how it makes you feel. But there’s still a lot of confusion on what exactly is doing the heavy lifting.
If you’re in the business of selling cannabis and not talking about terpenes, you might be missing an opportunity. Not just to educate customers, but to differentiate your brand in a maturing market that’s moving beyond the buzzwords and towards something more useful than “that one’s fire.”
THC Isn’t the Whole Story
Cannabis contains over 140 identified terpenes, each contributing to the plant’s aroma, flavor, and possibly even its therapeutic effects. But they’re not just for show. Terpenes are naturally occurring chemical compounds found in plants (and some animals, but let’s stay focused). They’re what give lavender its calming scent and pine trees their foresty bite. In cannabis, they’re what give one
THE SECRET SAUCE
By Ryan Mills
strain a citrus punch and another that infamous diesel stank. Cannabis just happens to be especially terpene-rich – and not by accident. Terpenes evolved to help plants survive – warding off predators, attracting pollinators, and protecting against environmental stress. And while cannabis didn’t invent terpenes, you could argue that it is putting them to the best use.
Terpenes don’t just make weed smell like lemon cake or diesel-soaked berries; they may work in synergy with cannabinoids to influence the overall feeling. That synergy has a name: the entourage effect – the idea that all the plant’s components work together to produce the end result. Not just a high, but a full-spectrum physiological response. This could explain why two strains with identical THC levels can feel completely different; because of their terpene profiles. A flower with 24 percent THC and 2 percent myrcene will likely feel sedative, couch-lock-y, maybe even a little hazy. Swap that myrcene for limonene and pinene, and suddenly that same THC hits you with a clean, cerebral buzz that makes you alphabetize your vinyl collection.
Continued on Page 88
Glitter Bomb
Mendo Breath
Purple Tesla Orange Creamsicle Guavanade
Tropicana Cherries
Same cannabinoids, different co-stars. Science!
Terpenes may not be intoxicating themselves, but they’re not inert. They don’t produce a high, but they are considered psychoactive because they can influence mood, cognition, and perception. Some are believed to have anti-inflammatory, anti-anxiety, or mood-elevating effects. Whether they’re directly responsible or simply modifying how THC is processed in the body is still being studied – but the practical takeaway is the same: terpenes matter.
Each of these interacts differently with cannabinoids and the human endocannabinoid system. Are these effects 100 percent guaranteed? No. The science is still young, and everyone’s endocannabinoid system responds differently. But if you’re helping customers choose products based on how they want to feel, this is a much more reliable route than saying, “I really like this hybrid.”
Selling Terpenes
This is where the rubber meets the register. Forget sativa vs. indica – it’s outdated and not backed by science. Chemotype (chemical profile), which includes terpene content, gives a more accurate picture of how a strain will affect someone.
1. Get Real with Education
No PhDs needed, but knowing the basics of the top terpenes and how they correlate with common effects in real world language can go a long way in helping a customer pick out their vibe:
This one smells like citrus and pine – good for a hike or cleaning your garage.
If you like lavender and chill nights, this linalool-heavy one’s got your name on it.
Terpenes may not be intoxicating themselves, but they’re not inert. They don’t produce a high, but they are considered psychoactive because they can influence mood, cognition, and perception.
Terpene MVPs
You don’t need to be a botanist to talk terpenes. Just get familiar with the usual suspects:
Myrcene – Found in mangoes and hops. Earthy, sedative, relaxing, and often blamed for couch lock.
Limonene – Citrus peel vibes. Mood-lifting, antianxiety (in mice, anyway), and possibly anticancer.
Linalool – Lavender AF. Floral, relaxing, and promising for stress relief.
Beta-Caryophyllene – Spicy, woody, and found in black pepper. Might help with anxiety and infl ammation. Also binds to CB2 receptors—like a cannabinoid in terpene clothing.
Humulene – Found in hops and ginseng. Earthy, herbal and energizing. A sleeper terpene, both literally and fi guratively.
These molecular signals could be the di erence between a customer loving or hating their experience.
2. THC is Not Proof
Higher THC doesn’t always mean a better experience. In fact, it often doesn’t. Encourage customers to try mid-THC flower with strong terpene profiles and see how they feel. Helping people find something that works will build more loyalty than selling them the strongest thing on the shelf.
3. Use the COA
If you’re stocking products that come with terpene data, use it. The certificate of analysis is the cheat sheet. Highlight terpene percentages on menus or signage. Total terpene content above one percent is solid; two percent or more is notable.
4. Rethink Merchandising
Try organizing your products by effect (relax, energize, focus) based on terpene content, not just strain name or potency numbers. Most consumers don’t care about strain lineage – they care about how it makes them feel.
5. Handle with Care
Terpenes are volatile – they degrade with heat, light, and time. So when pushing dabs or oil carts, advise customers to go low-temp or stick to flower when they want flavor fidelity. Store products properly, rotate stock, and avoid leaving open containers out all day. That “loud” smell fades fast.
*A Note on Synthetic Terpenes: Some vape products and edibles are made with reintroduced or synthetic terpenes. That’s not inherently bad, but it’s something to watch. Synthetic terpenes are often food-grade, but their behavior when vaporized is still being studied.
Terpenes are more than perfume. They’re functional, nuanced, and probably therapeutic. They’re what separate mids from masterpieces. And with so much high-THC sameness in this saturated market, terpene education could be a great advantage. As research evolves, we’ll get more data. But for now? Terpenes are a way to help customers stop chasing numbers and start chasing experiences.
RAW Hands-Free Smoker
Because sometimes your joint should hold itself.
It might look a little silly at first glance, but the RAW Hands-Free Smoker is a surprisingly practical piece of stoner engineering. Designed to hold your joint at mouth level, it frees up your hands for gaming, scrolling, or rolling your next one. The flexible, heat-resistant nylon frame rests comfortably on your shoulders or a tabletop, while the built-in RAW Catcher V2 catches ash before it hits your lap (or your keyboard). It works best with RAW cones that have a firm crutch, but it’ll hold most standard pre-rolls. No fancy electronics—just a clever, well-built tool for anyone who likes to stay busy (or hands-free) while they smoke. Not essential, but once you try it, you might wonder how you ever got anything done while holding a joint.
QUEST
DubCharge Hot Knife Pro
The dab tool you didn’t know you needed.
The DubCharge Hot Knife Pro attaches to any 510-thread battery and features a medical-grade ceramic tip that heats up instantly, making sticky concentrate transfers cleaner and easier. No mess, no waste—just press, melt, and load. It comes with a protective cap for travel and pairs especially well with DubCharge’s own V3 and V4 batteries, which offer pass-through charging, variable voltage, and multiple battery sizes. Whether you’re a seasoned dabber or just tired of fumbling with scoops and sticky fingers, this tool streamlines the process without adding bulk. At a measly fifteen bucks (give or take), it’s a solid upgrade for anyone who dabs on the regular—and a game-changer for on-the-go sessions.
4 the Best
Uplift THCA Asteroids
If flower alone won’t launch you, these asteroids will.
These aren’t your average moon rocks. Uplift’s THCA Asteroids take premium flower and coat it in pure THCA isolate, delivering a potent, slow-burning experience that’s as eye-catching as it is effective. Available in standout strains like Candyland (Sativa), Permanent Marker (Hybrid), and Black Truffle Pie (Indica), each 3.5-gram jar is third-party tested and federally compliant—clocking in under 0.3% Delta-9 THC
pre-heat. Once sparked, though, that THCA converts to pure elevation. The flavor stays true to the strain, while the added isolate amps up the intensity. It’s clean, legal, and seriously strong—ideal for heavy hitters looking for something a little extra. Just don’t expect to get much done after takeoff.
High Tea Wraps
Mellow Fellow 0.5 mL THCh Disposable Vapes
A fresh cannabinoid deserves a premium platform.
Not your average wrap—and that’s exactly the point.
Shelf appeal meets premium burn. High Tea Wraps offer a standout alternative to traditional blunt wraps, made from a unique blend of yerba mate, cacao, chamomile, and hemp—with no tobacco or nicotine in sight. Available in eight well-balanced flavors like Green Apple, Royal Sweet, and Mad Melon, these wraps are smooth-burning, slow-smoking, and eye-catching in resealable, shelfready pouches. Retailers will appreciate the crossover appeal: they resonate with both wellness-minded smokers and blunt loyalists looking for something cleaner. With consistent supply, 5-wrap packs, and pre-rolled cones also in the lineup, High Tea brings variety without the headache. If you’re looking to expand your wrap selection beyond the usual suspects, this one checks all the right boxes.
To invent, you need a good imagination and a pile of junk.
Dr. Dabber x Carrots
Where high fashion meets high function—and higher temps.
When streetwear meets serious vapor tech, you get the Boost EVO Carrots Edition. Designed in collaboration with Anwar Carrots, this limitedrelease e-rig wraps Dr. Dabber’s flagship features—precision heat control, a clean quartzto-glass vapor path, and fast USB-C charging— inside a bold, high-contrast shell that stands out from anything else on the shelf. With
Mellow Fellow’s 0.5 mL THCh disposables feature a sleek design, a curated selection of popular strains, and a cannabinoid blend built for impact. THCh—short for tetrahydrocannabihexol—is a rare, naturally occurring cannabinoid believed to be up to ten times more potent than Delta-9 THC. It delivers a fast-onset, euphoric experience that’s gaining traction among high-tolerance users looking for something new and noticeably stronger. Available in rotating sativa, hybrid, and indica varietals like ZaZa, Pineapple Express, and White Truffle, each disposable comes batch-tested and ready to go in a clean, 6-count display box. At 0.5 mL per unit with added CBD, CBG, and CBN for a balanced effect, this line hits the sweet spot for customers chasing both novelty and potency— without the learning curve of concentrates.
— Thomas Edison
six preset temps, a magnetic quartz atomizer, and over 60 hits per charge, it’s built for consistent flavor and reliable sessions. The matching travel bag and branded accessories round it out as both a conversation piece and a daily driver. Limited edition means limited stock—so once it’s gone, it’s gone.
TWENTY-THREE YEARS OF AMERICANS FOR SAFE ACCESS
A Legacy of Advocacy, a Future of Care
My journey with cannabis medicines inspired the founding of Americans for Safe Access (ASA) in 2002, driven by a personal mission and a collective vision to improve lives through medical cannabis. Since then, I’ve witnessed firsthand how patient advocacy can profoundly change healthcare and people’s lives. Today, I’m honored to lead ASA once again, as we intensify efforts to ensure medical cannabis reaches all patients who need it, fully integrated into our nation’s healthcare system.
E arly Advocacy (2002–2004): Defending Patients, Building Hope
ASA launched with a Raid Response Campaign to protect vulnerable patients and caregivers from intense federal opposition to medical cannabis programs. During approximately 500 DEA raids, our teams led protests alongside patients, providing guidance and comfort through visible support and resistance, the campaign kept the spotlight on this unpopular federal activity. We trained thousands in “raid preparedness,” transforming fear into empowerment. In these early years, every rally and legal challenge wasn’t just political—it was personal, driven by those whose daily lives depended on medical cannabis access.
For Trusted Resources, see the ad on Page 65
Legal Milestones and Patient Victories
(2005–2009): Securing Fundamental Rights
Our strategic legal actions between 2005 and 2009, such as the landmark ASA v. CHP, DMV, the city of Garden Grove, and the county of San Diego cases weren’t merely courtroom wins— they protected real families and set the course for states across the country to implement medical cannabis laws. Patients could finally reclaim their dignity and medicine from unjust seizures, and cities and states could no longer hide behind federal laws to undermine patient protections. These victories underscored that medical cannabis wasn’t simply a legal argument—it was about compassionate care, dignity, and patient rights.
F ederal Breakthroughs and Quality Assurance (2010–2014): Ensuring Safe Access
In 2010, ASA’s groundbreaking legal standing to challenge federal cannabis scheduling symbolized patient voices finally penetrating the highest levels of policy debate. Our collaborative work creating the first international cannabis product safety standards transformed how cannabis medicines were produced and regulated, ensuring patients
By Steph Sherer Founder & Executive Director Americans for Safe Access
received safe, reliable treatments. Perhaps most significantly, the 2014 passage of the CJS Appropriations Amendment offered vital federal protection, safeguarding state medical programs from federal interference and securing peace of mind for thousands of patients nationwide.
The story continues well beyond legal battles and early protest lines. ASA’s next chapters include global recognition, essential access during the pandemic, and a renewed push to embed cannabis into the fabric of American healthcare.
With new challenges on the horizon—like insurance coverage, ADA protections, and national medical programs—the need for patient-led advocacy is as urgent as ever.
Explore the milestones, the momentum, and the movement’s future in the full version of this article online.
For over 20 years, Steph Sherer has been at the forefront of medical cannabis advocacy, transforming grassroots activism into policy change. As the founder and Executive Director of Americans for Safe Access (ASA), she has trained over 100,000 advocates, built powerful coalitions, and worked with lawmakers to ensure patient access to cannabis-based medicines. Under her leadership, ASA has secured critical protections for patients, medical professionals, and cannabis programs nationwide. Sherer has also been instrumental in setting cannabis product safety standards, guiding international cannabis rescheduling, and shaping regulatory frameworks that prioritize patients. After years of advancing global medical cannabis policies, she has returned to ASA to lead its “second act,” working to fully integrate cannabis into U.S. healthcare and ensure that patient needs remain at the center of policy discussions.
ANTIFREEZE IN VAPES?
A Myth That Won’t Die
The rise of nicotine vaping as an alternative to traditional smoking has sparked never-ending complaints about its safety, with propylene glycol (PG), a common ingredient in e-liquids, often targeted as a health concern. Critics deceptively claim PG is harmful when inhaled, citing its use in industrial applications or conflating it with unrelated products like antifreeze.
However, scientific evidence and regulatory assessments overwhelmingly demonstrate that PG in vaping is safe for inhalation at the levels used, and these claims are largely rooted in misinformation.
Propylene glycol is a colorless, odorless liquid widely used in food, pharmaceuticals, and cosmetics. In vaping, it serves as a base for e-liquids, helping to dissolve nicotine and flavorings while producing vapor users exhale. Its safety profile is wellestablished: the U.S. Food and Drug Administration (FDA) classifies PG as “Generally Recognized as Safe” (GRAS) for ingestion and topical use. While inhalation is a different exposure route, studies specific to vaping show no cause for alarm.
The Antifreeze Trope
Studies Show Low Risk
Numerous studies support PG’s safety in vaping. A 2017 study published in Scientific Reports examined the inhalation effects of PG-based aerosols in animal models and found no significant toxicity or inflammation at vaping-relevant doses. Human studies, such as those reviewed in a 2018 Public Health England report, confirm that vaping PG produces minimal respiratory irritation and no long-term harm under normal use. Occupational exposure studies, where workers inhale much higher doses of PG in industrial settings, further show no adverse health effects.
Regulatory bodies, including the FDA, have reviewed PG in vaping and found no evidence of significant risk. Public Health England’s 2015 report famously stated that vaping is at least 95% safer than smoking, a conclusion partly based on PG’s benign profile.
One common misconception is that PG’s use in non-vaping contexts, such as antifreeze, implies toxicity. This is misleading. PG is used in non-toxic antifreeze formulations precisely because it is safer than alternatives like ethylene glycol, which is highly toxic. The two compounds are chemically distinct, and PG’s safety in vaping hinges on its specific properties and exposure levels.
Carefully evading this evidence, antivaping activists will sometimes pivot and claim that PG breaks down into harmful compounds when heated. While high temperatures can produce trace amounts of formaldehyde or acetaldehyde, modern vaping devices operate at controlled temperatures (typically 200-250°C), minimizing such risks. Multiple studies published over the last decade have found that harmful byproducts from PG are negligible under standard vaping conditions, unlike the combustion in cigarettes, which generates thousands of toxic chemicals.
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