rry and Walston on the Pe rd wa Ho d de un fo I o, ag s ar Over 40 ye rs and doing what you said he ot g tin ec sp re , rd ha ng rki wo ideals of s grown into the #1 residential ha W HP y, da To . do to ing go re you we rth Carolina. With over 950 agents No ral nt Ce in ge era ok br e tat es l rea continue to operate d an al loc ed ain m re ve ha we , and employees company was founded, is th ich wh in les ip inc pr e m sa under the oud of. both of which I am extremely pr st by providing them with the be am te r ou in ily av he st ve in We . In return, they invest es tic ac pr g tin ke ar m d an ng ini technology, tra in their valued clients. home is an extension of your ur yo at th d an rst de un we W, At HP the highest price, in for e m ho ur yo ll se to ols to e th lifestyle. We have pting your way of life. ru er int t no ile wh e, tim of nt ou the shortest am t taken lightly. I wish you the no is u yo t en es pr re to y nit rtu po The op ocess and personally thank you pr e tat es l rea ur yo h ug ro th st be very for your consideration.
Don Walston Founder and Chairman com (919) 573-1769 | WalstonD@hpw.
A leADer In luXurY 3
WE KNOW A LITTLE BIT ABOUT LUXURY. There’s no place the Coldwell Banker Howard Perry and Walston sign is more at home than in front of many of the area’s premier luxury properties. The Coldwell Banker Global Luxury Program is among the most successful names in high-end real estate, powered by agents in 47 countries who deeply understand this unique market’s intricacies and clientele. It’s why we have over 28,000 transaction sides of $1 million-plus properties annually.
PRESTIGIOUS HOMES Nestled in the finest neighborhoods, prestigious properties offer location, elegance, and the formidable beauty sophisticated buyers seek. Our vast network of marketing resources enables our luxury specialists to create and execute campaigns to place your home on a grand scale that attracts the most qualified buyers.
NEW CONSTRUCTION AND DEVELOPMENT Unlike other major metropolitan areas, Central North Carolina offers unparalleled opportunities for new construction. New construction gives you the opportunity to design and customize the home you want to live in. Our luxury specialists work with designers and builders to stay up to date on the latest trends â€” from architectural features to smart home technology.
COUNTRY CLUB AND GOLF COURSE HOMES Stepping out of your home and onto a tee box, there are few passions that rival those of the worldâ€™s greatest game. We understand that great photography captures a glimpse of this lifestyle and positioning high quality photos is paramount to finding buyers seeking to live on the golf course.
ANTIQUE, HISTORIC HOMES The distinct aura of prestige and sense of history that surrounds an antique estate is powerful. The 19th century building techniques and architectural features stand alone as works of art. Each room goes back in time to tell a story and our luxury specialists can capture those stories and tell them to potential buyers across multiple channels.
LUXURY CONDOS AND TOWNHOMES The progressive growth of the Raleigh-Durham metropolitan area offers stellar opportunities for those enticed by city life and walkability. These energy filled communities offer an ease of access to the trendiest restaurants, best shows and high-action sporting events. Our luxury specialists have access to the most afďŹ‚uent world-wide databases to market your property to those who seek this lifestyle.
LAKE AND WATERFRONT LIVING From waterskiing to wakeboarding or catching the next big fish, living on the water offers many different opportunities for recreation right out your back door. Our ability to quickly market these homes before they hit the MLS is something no other real estate company in the world can do.
EQUESTRIAN ESTATES Muddy boots, open land and the relaxing feeling of riding your favorite horse, we are familiar with the equine lifestyle and respect your passion for abundant acreage with pastoral splendor. Our luxury specialists create custom designed marketing plans catering to the exclusive equestrian population comprised of owners, exhibitors and trainers.
MArKeTInG MAsTers 13
ColDwell BAnKer HowArD PerrY AnD WAlsTon GloBAl LuXurY ProGrAM The extraordinary is achievable when we unite the expertise of our luxury real estate specialists, our state-of-the-art and creative marketing department, and our #1 international partner network. Leveraged by our extensive capabilities, your property will be showcased to luxury buyers across 49 countries and territories worldwide.
Marketing Plan Listing Syndication
Direct Mail & Print
Most Powerful, Comprehensive Real Estate Website. Coverage from the Mountains to the Coast.
DIGITAl SuITe The Top Real Estate Websites in the World
HPW.com • HPWLuxury.com • ColdwellBanker.com ColdwellBankerLuxury.com
In Listing Dollar Value
Visitors per Year
Blog Views featuring Luxury Homes
Our powerful, comprehensive real estate websites, HPW.com, HPWLuxury.com, ColdwellBanker.com and ColdwellBankerLuxury.com provide ease of use for prospective buyers. 95% of home buyers use the internet to search for a home and our multi-lingual site showcases homes using high end images and videos that capture the eyes of the discerning buyers. The engaging virtual tours and insightful market data are available across all screens and devices, and the HPW Mobile app simplifies the process of searching and saving favorite properties. Your Coldwell Banker Howard Perry and Walston luxury specialist’s personalized website and social media presence provides an opportunity to build impactful campaigns that increase efficiency, responsiveness and tremendous exposure for your property.
Lands of America
Home2.me by TourFactory
Homes.com Hotpads.com HomeSpotter HomeStarSearch HomeSteps HomeWinks HouseHunt.com
Mansion Global MHBay Nestigator New Home Source
Relola RentHop Revestor Robb Report SearchALLProperties Showing Suite Southern New Homes The New York Times The Real Estate Book The Wall Street Journal TotalExpert Trulia Unique Homes USHUD.com WikiRealty
Open Real Estate Community
Rate My Agent
GloBAl lIsTInG SYnDIcATIon The Coldwell Banker Luxury program ensures the power of digital marketing is harnessed to showcase your distinctive property for the widest possible audience of luxury buyers.
million potential buyers
SocIAl MeDIA TArGeTeD MArKeTInG
RSS / Blogs
We have the top real estate presence and reach on social media, making us the #1 most inďŹ‚uential real estate brand in the world. This guarantees your property maximum exposure on the global scale.
Exclusive to Coldwell Banker, our CBx tool uses big data to pin-point ideal buyer demographics giving our agents the ability to place social media ads and posts directly to buyers matching your property.
MILLION+ Social Engagements
Followers on Twitter
DIrecT MAIl AnD PrInT
Our partnership with Wealth Engine gives us access to the largest database of high-net-worth individuals in existence. And allows us to elevate our direct marketing for some of the most exclusive properties to a new level.
With our targeted direct mail marketing, you can be assured that your property will be showcased in high-end brochures and postcards that will be delivered directly to our areaâ€™s most afďŹ‚uent buyers.
MeDIA Homes and Estates Total Annual Reach*
GLOBAL PRINT EDITION
There are few things that match the grandeur of seeing your home captured in print. The touch and feel of the magazine as well as the bright and vibrant colors jumping off the page are unmatched in todayâ€™s high tech world. Our exclusive print advertisement, Homes and Estates, offers stories of lifestyle inspiration and range of luxury pursuit. Home and Estates is distributed four times a year and paired with two leading publications, Unique Homes and the Wall Street Journal.
MeDIA HPW LuXury MagaZine
As the #1 Real Estate Company in Central North Carolina, the HPW Luxury Magazine is a monthly e-magazine that is delivered to high net worth income individuals around the world.
PHoToGrAPHY Aerial Photography — Floor Plans —Virtual Tour Our professional photographers understand how to showcase the most eyecatching facets of your property to captivate and entice prospective luxury clients.
Aerial photographs engage buyers by offering breathtaking views, which uniquely highlight the scope of your distinctive property. Utilizing the Coldwell Banker Howard Perry and Walston Global Luxury virtual tour, today’s luxury buyers can experience the feel and ﬂow of a property at their own convenience. Our interactive ﬂoorplan showcases your property’s entire interior with room labels, objects and dimensions. Buyers are given the ability to view your property from their own point-of view as they virtually move from each room. Twilight photography highlights the exterior of your listing in a way that daylight photos simply cannot. The colors and lighting immediately catch your eye, and have been found to increase the number of views on a virtual tour by as much as 50%. 29
HPW CoMInG Soon Showcase your property beFore it hits the marKet
Coldwell Banker Howard Perry and Walston has developed a unique marketing tool which helps gain maximum exposure for your home before it hits the market. Through our HPW Coming Soon alert, your property is promoted daily to our entire database of clients and agents who can quickly see your listing before it hits the MLS.
Our CreDenTIAls 33
GloBAl AffIlIATIon Coldwell BanKer is the #1 Real Estate Company in the World
in luxury sales per day
28,000+ transaction sides of $1 million plus homes 92,000+ 3,000+ 49+
associates world wide
countries and territories serviced
Since 1906, the Coldwell Banker brand has existed on the cutting edge of luxury, it possesses both the scope and power to showcase exceptional properties and to entice afďŹ‚uent buyers around the world. Our Coldwell Banker Global Luxury Professionals are highly valued for their ability to consistently create exceptional experiences for our discerning clientele. 35
#1 Coldwell Banker Howard Perry and Walston
Fonville Morisey Realty Keller Williams Realty Berkshire Hathaway HomeServices York Simpson Underwood Realty
Coldwell Banker Advantage RE/MAX UNITED
Allen Tate Realtors HomeTowne Realty
OuTPerforMInG THe CoMPeTITIon in Central North Carolina, we sell more homes than any oF our competitors
Established in Raleigh more than 40 years ago, HPW remains today with local leadership and ownership, and has grown its presence well beyond the Capital City. Our full-service real estate company operates, HPW Relocation, the top residential relocation department in the country and a leading network of 15 sales offices with more than 900 agents throughout North Carolina. We’ve set the standard for service with an award-winning real estate team comprised of industry experts and superior sales professionals with key insight and knowledge into our local cities and towns. We’re here to serve you. We’re committed to Helping People Win.
HPW RelocATIon HPW operates the #1 relocation diVision in the country More than 60 people move to the area every day, and we partner with them to find a home. Our award-winning HPW Relocation Division manages more than 65 percent of the corporate relocation activity to the area. We work with the top relocation agencies in the world to help relocate Fortune 500 and major companies to Central North Carolina year after year. Our reach is worldwide through partnerships with all major relocation management companies, including Cartus Corporation and USAA. Cartus Corporation, the #1 relocation company in the world, selects only a few high-performing companies in each market to work with. • • • •
Relocated Over 20,000 Families in the Past Decade Vast Global Network of Relocation Agencies Strong Partnerships with State, Regional and Local Economic Development Offices Longstanding Relationships with Area Corporations and Businesses
HOWARD PERRY AND WALSTON
HOWARD PERRY AND WALSTON NEW HOMES & LAND
REAL ESTATE SCHOOL
HOWARD PERRY AND WALSTON PROPERTY MANAGEMENT
One SToP SHoP
Our full-service real estate company is ready to serve you from “for sale” to “sold.” We know the industry inside and out and are prepared to support every facet of your real estate journey. From attracting well-qualified buyers, managing your sales process and finding you a new home, we are a successful one-stop real estate shop. Our family of award-winning departments and divisions includes: • • • •
General Residential Brokerage Offices HPW Towne Mortgage HPW Market Title HPW Luxury
• • • •
HPW Relocation HPW Property Management HPW New Homes & Land HPW Real Estate School
GloBAl AffIlIATIons Realogy is the top publicly traded real estate broker in the world and parent company of Coldwell Banker. Realogy leverages superior global marketing and relocation services for their clients.
The worldâ€™s largest relocation agency, they help move more Fortune 500 companies daily than any others have in their existence. Only a select few high-performance companies within the United States are chosen to be a part of this elite network.
The Realty Alliance is comprised of North Americaâ€™s most elite real estate firms, with members spanning every major market across the continent. Through our connection with Realty Alliance, we have access to the best business practices and state-of-the-art marketing techniques available.
HPW FounDATIon Don Walston created the HPW Foundation over 20 years ago to help make a difference and give back to the community. Our HPW Foundation provides matching funds to support our real estate agentsâ€™ and employeesâ€™ charitable giving and outreach efforts to make an even greater impact in our local communities. Habitat for Humanity is a nonprofit housing organization that works locally to build and improve homes in partnership with individuals and families in need of a decent and affordable place to live. The Me Fine Foundation provides homes to critically ill children and their families through financial assistance and emotional support. UNC Lineberger Cancer Center treats cancer patients, conducts research into the causes of cancer and searches for new treatments, develops and directs statewide programs in cancer prevention and trains future physicians, nurses, scientists and public health professionals.
The Sean Ingram Academy is a Juvenile Diversion program that helps mentor at risk youth by changing their mindset from the streets to their future. Military Missions in Action assists active-duty, veterans and military families through programs that provide independent living and morale support. The Team Drea Foundation funds and supports bold, innovative research to help find a cure and effective treatment for ALS. Over the last decade, our Turkeys for the Triangle program has proudly donated more than 28,000 turkeys to over 100,000 neighbors in need, active military and veterans during the holidays. 45
Powerful Presence HPW Corporate
1001 Wade Ave, Ste. 100, Raleigh, NC 27605 919-782-5600
1600 East Franklin St, Chapel Hill, NC 27514 919-960-6300
120 Lowes Dr., Ste. 109, Pittsboro, NC 27312 919-542-0209
Raleigh - Midtown
110 Flowers Crossroads Way, Ste 101, Clayton, NC 27527 919-960-6352
5000 Falls of Neuse Rd, Ste 100, Raleigh, NC 27609 919-876-8824
Raleigh - North Raleigh
3917 University Drive, Durham, NC 27707 919-401-7600
9051 Strickland Rd., Raleigh, NC 27615 919-847-6767
HPW Customer Care Center
528 North Main St., Fuquay-Varina, NC 27526 919-552-0002
1001 Wade Ave, Ste. 200, Raleigh, NC 27605 919-789-5200
HPW New Homes & Land
1002 Vandora Springs Rd, Garner, NC 27529 919-773-6222
1001 Wade Ave, Ste 102, Raleigh, NC 27605 919-781-4663
HPW Property Management
2150 Wayne Memorial Dr, Goldsboro, NC 27534 919-778-8001
1001 Wade Ave, Ste 201, Raleigh, NC 27605 919-388-5436
HPW Real Estate School
106 South Churton St., Ste 100, Hillsborough, NC 27278 919-732-6101
4701 Atlantic Ave, Ste 141, Raleigh, NC 27604 919-878-4040
100 Connemara Dr, Cary, NC 27519 919-467-1882
5261 Sunset Lake Rd, Holly Springs, NC 27540 919-516-9477
103 East Center St, Mebane, NC 27302 919-563-8885
1001 Wade Ave, Ste. 200, Raleigh, NC 27605 919-789-5200
1001 WADE AVENUE | RALEIGH, NC | 27605