YALLA BREW
Business Proposal
YALLA BREW
YALLA BREW is a modern, drive-thru specialty coffee concept designed to serve the fast-paced, styleconscious community of Dubai, specifically located in the upscale area of Meydan. The brand fuses convenience, premium quality, and a touch of Arabic cultural identity in a chic, semi-minimalist architectural setup. With a double-window drive-thru format and a serene antique white exterior, Yalla Brew aims to be the go-to stop for caffeine lovers on the move.
MOODBOARD INSIPIRATION
BRAND COLOR
COCONUT FLOUR
HEX: #e8e0d4
RGB: 232 / 224 / 212
CMYK: 8 / 9 / 15 / 0
BUREAP
HEX: #e8e0d4
RGB: 232 / 224 / 212
CMYK: 8 / 9 / 15 / 0
COCONUT FLOUR
HEX: #e8e0d4
RGB: 232 / 224 / 212
CMYK: 8 / 9 / 15 / 0
COCONUT FLOUR
HEX: #e8e0d4
RGB: 232 / 224 / 212
CMYK: 8 / 9 / 15 / 0
COCONUT FLOUR
HEX: #e8e0d4
RGB: 232 / 224 / 212
CMYK: 8 / 9 / 15 / 0
TYPOGRAPHY
01 BRAND VISION
To redefine Dubai’s coffee experience by offering fast, premium, and culturally infused coffee service with iconic design and seamless convenience.
02 LOCATION
Meydan, Dubai –strategically located near major traffic arteries, luxury communities, and business zones. Positioned for high visibility, accessibility, and an audience that appreciates design and quality.
03
DESIGN CONCEPT
Architectural Mood: Soft-cornered modernity with an antique white finish
Drive-thru Windows: Two drivethru lanes for high-speed service. Lounge Corners: Minimalist seating
Exterior: Earth-toned, organic, minimalist signage in CÉCRED style typography.
04 PRODUCT OFFERING
Signature Coffees (Espresso, Iced Lattes, Arabic Coffee)
Specialty Drinks (Matcha, Karak, Aloe-Infused Cold Brews)
Grab-and-go Healthy Snacks
Seasonal Local Blends
05 TARGET AUDIENCE
• Emirati and expat professionals
• Health-conscious millennials
• Luxury lifestyle residents
• Commuters in the Meydan/Downtown corridor
06
UNIQUE SELLING POINTS (USP)
First boutique-style drive-thru in Meydan Matcha + Aloe blends (Dubai›s wellness crowd)
Locally inspired drinks with a luxury twist
Semi-minimalist architecture with high Instagram value
GOTIME. BREW
07 REVENUE MODEL
Direct-to-customer sales (coffee, beverages, snacks)
Limited edition seasonal collaborations
Merchandising (cups, beans, apparel)
Potential B2B catering for nearby offices
08 MARKETING STRATEGY
• Soft launch with curated influencer invites
• High-impact Instagram content & reels
• Loyalty program via app
• Collaborations with luxury wellness brands
09 TEAM STRUCTURE
• Founder/Creative Director
• Barista Lead + 6 rotating baristas
• Operations Manager
• Marketing & Digital Specialist
GOTIME. TIME.
10
FUTURE GROWTH
Additional locations in Jumeirah, Al Barari, and Dubai Hills
Mobile coffee units for festivals and private events
Yalla Brew Express Pods inside corporate buildings
11
NEXT STEPS
• Finalize branding and visual identity
• Secure permits and land in Meydan
• Complete construction & interior
• Recruit and train staff
• Soft launch campaign planning
12 SLOGAN VARIATIONS
• Go Time, Brew Time.
• Coffee. Karak. Khalas.
• Born to Brew.
