The Houlihan Lawrence Difference
The Power of Leadership
T H E M O S T P O W E R F U L T E A M O F A G E N T S . T H E U N R I VA L E D LO C A L M A R K E T L E A D E R .
T H E L A R G E S T G LO B A L N E T W O R K I N S A L E S A N D S IZ E .
T H E I N D U S T R Y- L E A D I N G M A R K E T I N G P L AT F O R M .
L A T E 180 0 s
Will iam Van Du zer Lawrence founds Lawrence Investments. He develops Lawrence Park in Bronxville, lauded by national magazines as prototype for the American suburb.
195 0 s 1 9 7 0 s
A.T. Houlihan Real Estate opens in Pound Ridge, becoming a leader in Northern Westchester. The Lawrences continue to grow their footprint, building in Chappaqua, Bedford, Katonah and Rye.
An American Story with Local Roots
An enduring family heritage still guides us today
Unrivaled Global Exposure
1984
Lawrence Properties and A.T. Houlihan merge to create Houlihan Lawrence, establishing a regional powerhouse.
19 9 7
Teams with nation’s top brokerages to establish Leading Real Estate Companies of the World.
2006
Empowers agents with access to market conditions in real time.
2013 Begins Connecticut expansion, opening latest chapter in a century-old success story.
2017
Houlihan Lawrence joins HomeServices of America and becomes No. 1 in Lower Fairfield, in addition to being the No. 1 ranked brokerage in Westchester for over 15 years.
2019
Berkshire Hathaway HomeServices of America becomes the No. 1 Real Estate Brokerage in the America.
Over 13 4 Years of Success
WILLIAM V. LAWRENCE Founder of Houlihan LawrenceL E A D N G A TA LeadingRE.com Features listings from the largest network of independently branded real estate companies in the world, reaching 60 countries in languages. L UX Y P O O L O NT E R N A O N A LuxuryPortfolio.com An award-winning, international visitorsannually, translates your property into languages. website with million high network of real H O M S E R V C O A M R C Houlihan Lawrence is owned by HomeServices of America, a Berkshire Hathaway affiliate. HomeServices is the country’s second largest residential brokerage firm, with 41,000 agents in 843 offices in the U.S. 32 Offices North of NYC 45 0 AR A XPERTS INDUSTRY LEADING DATA. 130,000 NUMBER OF GLOBAL SALES ASSOCIATES WITHIN 4,150 INDEPENDENTLY OWNED AFFILIATE OFFICES WITHIN NETWORK(S). Global Network in Sales and Size
No. 1
How We Work
for You & Your Client
H O U L I H A N L A W R E N C E :
Uniquely yours.
Personal Website
Houlihan Lawrence provides all agents with a personal agent website and branded website address. Each agent website features an award winning responsive design, optimized for SEO and viewing on any device. This is a feature provided at no cost to the agent and with no maintenance fee.
Connecting with clients.
Our Best in Class Suite of Tools
From taking a deep-dive and analytical approach, to more of a broad simple look, any level of data is easily accessible to all agents through our brand-new agent hub.
Custom social media graphics
Social Media Templates
Agents are able to select from hundreds of customizable layouts to quickly and easily promote new listings, sales and more through a variety of social media platforms.
The Most Competitive CMA
Benefit from our advanced market reports, including Ten-Year History Lookbacks and Supply/Demand by Price Point; two of our most popular reports. Data on demand.
Create a customized marketing presentation in just a few clicks.
Custom Seller Marketing Presentation
A customized marketing presentation based on the marketing collateral you choose to invest for your listing. In minutes create a Marketing Presentation that is custom to your Brokerage, your Local Community, and more.
Buyer and Seller Guides.
Client Resource Guides
A booklet with up-to-date real estate guidelines for your buyers and sellers available as both New York and Connecticut editions.
The Houlihan Lawrence Store
An internal -only resource for our brokerage and title teams. We feature an assortment of branded apparel, gift items, co-op print advertisement and a way to easily submit your E&O forms. The Store.
H
U
We
Your Business & Build Your Brand
O
L I H A N L AWRENC E : How
Grow
Unrivaled Agent Support
P R I V A T E B R O K E R A GE
Based on the private banking model, Houlihan Lawrence
Private Brokerage offers discrete, boutique-style service and nuanced marketing to facilitate the sale of many of the region’s most prestigious properties.
G L O B A L B U S I N E S S D E V E L O P M E N T
Our Global Business Development Team is expert at pairing incoming executives and families with the perfect home that suits their needs.
With over 70 years of combined experience, they are f luent in New York City’s northern suburbs and have successfully introduced thousands of clients to our communities.
A G E N T D E V E L O P M E N T & T R A I N I N G
Agent Development is a team of Houlihan Lawrence marketing, IT, and social media specialists created to help agents grow their business through training and marketing solutions that provide them with a competitive advantage in the marketplace.
With you at every step.
A Full - Service Suite
We keep good company. Our clients benefit from having brokerage, mortgage, insurance and title services all under one roof. Prosperity Home Mortgage, HomeServices Insurance and Thoroughbred Title deliver value, efficiency and our 134-year legacy of white-glove service to all steps of the real estate transaction.
HO U L I HA N L AWRENC E : How You're Connected to An Unparalleled Network
The Most Powerful Network of Agents
New York City Network YOU
Sharing market intel is the HL advantage. 1,450 AGENTS 1,700 AGENTS 42,600 AGENTS 130,000 AGENTS
Global Network HomeServices of America National Network Houlihan Lawrence North of NYC Network
Houlihan Lawrence agents have a gateway to a dynamic network of top real estate agents regionally, nationally and globally. Each brings a wealth of knowledge and expertise about their local market, and a shared passion for results.
The Strongest Team in Every Town
A local brokerage uniquely optimized for our area.
Our agents serve every corner of the region. Each has their own style and what they share is a commitment to service and the Houlihan Lawrence legacy of leadership.
TO NYC TO COLUMBIA COUNTY
WESTCHESTER
FAIRFIELD PUTNAM D U T CHES S
1,450 S A L E S A S S O C I A T E S 32 B R A N C H O F F I C E S
Our own social network.
The Power of 1,450 Agents
Today’s consumer is social, and so are we. Houlihan Lawrence’s proprietary App, InCrowd, enables our sales team to share real-time information, access pre-listings, and collaboratively problem -solve so your clients can benefit from not just getting one agent, they are getting 1,450.
Local Experts with National Reach
82 6 O F F I C E S 42,600 S A L E S A S S O C I A T E S
Houlihan Lawrence is owned by Berkshire Hathaway Home Services of America and is a member of four global networks including Leading Real Estate Companies of the World, Luxury Portfolio International, Mayfair International, and Board of Regents Luxury Real Estate.
42,600
The Largest Global Network
The LeadingRE Network is the largest network of independently branded real estate companies in the world with 550 firms in over 70 countries. LeadingRE has more broker-to-broker referrals annually than any other real estate network.
S A L E S A S S O C I A T E S
No. 1
Global luxury network in sales and size.
In a Global Class of Our Own
32 Offices North of NYC 1, 450 AREA EXPERTS. INDUSTRY LE ADING DATA
The Largest Global Network
NUMBER OF GLOBAL SALES ASSOCIATES WITHIN 4,150 INDEPENDENTLY OWNED AFFILIATE OFFICES WITHIN NETWORK(S).
WE SERVE CLIENTS ON 6 Continents
SPANNING 70 COUNTRIES WORLDWIDE.
L E A D I N G R E A L E S TA T E
LeadingRE.com
Features listings from the largest network of independently branded real estate companies in the world, reaching 60 countries in 9 languages.
L UX U R Y P O R T F O L IO
I NT E R N A T I O N A L
LuxuryPortfolio.com
An award -winning, international website with 3 million high-networth visitors annually, translates your property into 9 languages.
M A Y F A I R
I NT E R N A T I O N A L R E A L T Y MayfairInternationalRealty.com
Reaching over 300 offices across Great Britain and 180 Mayfair group offices internationally, our London office offers the most experienced group of agents across the Atlantic
B OA R D O F R E G E N T S
LuxuryRealEstate.com
The Board of Regents is an exclusive network of the world’s most elite luxury real estate professionals spanning 70 countries.
$296 BILLION DOLLARS IN SALES VOLUME FOR TOTAL NETWORK 130,000
The #1 Brokerage North of NYC
H O U L I H A N L A W R E N C E :
Source: Source 1/1/21-12/31/21, total sales both on and off MLS. Sotheby’s Intl. Realty is a compilation of Julia B Fee/William Pitt and Sotheby’s Intl. Realty. Berkshire Hathaway is a compilation of Berkshire Hathaway NE Properties and Berkshire Hathaway Hudson Valley. Data is representative of the entire geographic are of each MLS. Information deemed accurate, but not guaranteed.
E S
TOTAL DOLLAR VOLUME
Over $9.5 Billion in Total Sales
H O M E S A L
B Y CO M P AN Y
HOULIHAN LAWRENCE SOTHEBY’S INTL. REALTY C OM PASS WILLIAM RAVEIS COLDWELL BANKER BERKSHIRE HATHAWAY HS BROWN HARRIS STEVENS DOUGLAS ELLIMAN The Unrivaled Market Leader
Backed by our Market Share.
Our Participation Reports
Houlihan Lawrence participates in nearly half of all home sales in the communities we serve. This means we have better data than any other brokerage, and we put our data to good use.
We use data to generate leads for you.
Marketing Driven by Data
DATA AGGREGATION & ANALYSIS
TARGETED MARKETING
Our marketing objectives are focused on driving inquiries for your listings. By participating in nearly half the home sales in the communities we serve, we have substantial amounts of real -time data to inform our strategy. The proof is in the results: no real estate firm is more adept at driving qualified exposure for homes for sale and rent in this area.
CONSUMER RE A L ES TATE SITES S H O WING DATA GOO G L E SEARCH GOOGLE ANA LY TI C S SOC IA L M EDI A INSIGHTS HO U L IHA N L AWRENC E DATA THIRD PA RT Y M ARKET DATA
Data to inform decision-making every step of the way.
Where Buyers Come From
2 7%
of buyers are from NYC 5% of buyers are from the Tri - State Area
of buyers are from the suburbs north of NYC
6% of buyers are from other U.S states or international
We know that buyers are most likely to come from neighboring towns, but the internet has opened our markets to a worldwide audience. Our ability to generate real -time data insights allows us to easily locate buyer trends and help to define our marketing strategy to find buyers for your home no matter where they are.
62%
The number one social media networking site worldwide, ideal for promoting properties to a variety of users through images, videos and articles.
NO R THO F.N Y C B L O G
Exclusive, lifestyle -driven content showcases properties in an editorial context, feeding our social media accounts and weekly e-newsletter.
Chatting around the globe with thousands of connected influencers, publications, and network partners helps us get the word out about your listing to the right ears.
Leveraging Innovative Platforms
Our fastest growing social community reaching aesthetically-minded audiences both locally and globally.
Sharing standout features of a home with seamless click-through traffic to its HoulihanLawrence.com listing page, allowing users to contact your agent.
USER - GENERATED CONTENT
We’ve developed the hashtag #northofnyc as a venue to curate content sourced from locals sharing scenes from life in our towns, villages and hamlets north of New York City.
Stay connected with the latest market insights, company news and media buzz.
LOCAL OFFICE CONTENT SUPPO R T
Each local office puts their spin on content via their social handles featuring happenings about town, profiles from their communities and the properties in town that have everyone abuzz.
YOUTUBE
Watch or share our high-definition property videos on the web's favorite video-sharing site.
WAZE
Frequent promotion of open house events can appear on Waze, the leading traffic navigation app.
Inserted into The New York Times.
Our Custom Publications
Our beautiful magazine collection, printed six times a year, with over 200,000 copies, generates twice as many property inquiries than all other Houlihan Lawrence print advertising combined. Offered at all 32 Houlihan Lawrence offices and private jet terminals at the Westchester County Airport.
Marketing Collateral
Just a single click opens up a world of marketing possibilities. An assortment of direct mail campaigns and customizable property brochures can be created easily and quickly. Just a click away.
Add Horsepower to Your Business
THE #1 BROKERAGE TO BACK YOU
The #1 Brokerage in Westchester County
The #1 Brokerage in Putnam County
The #1 Brokerage in Greenwich
The #1 Brokerage in 59 communities North of NYC
THE MOST POWERFUL AGENT NETWORK TO TAP INTO
The most nationally ranked agents north of NYC 4 of the Top 250 agents in the nation are with Houlihan Lawrence
PROPRIETARY DATA TO INFORM YOUR SALES AND MARKETING
The undisputed leader of predictive, real time and historic market data We know where buyers come from and target our marketing accordingly
THE STRONGEST NYC CONNECTIONS TO GROW YOUR BUSINESS
Affiliated with 1,700 NYC based agents to create more referral opportunities for you
THE #1 GLOBAL NETWORK IN SALES AND SIZE
Unlimited marketing programs and networking opportunities
I NT E G R I T Y
Building relationships that are based on trust
Our Core Values
E X C ELLE N C E
Exceeding expectations at every level
PA S S I O N
Demonstrating enthusiasm for what we do
C O M M U N I T Y
Caring for and contributing to the welfare of our communities