LOT 4
ACRES LOT 1
ACRES
LOT 2
ACRES
LOT 3
ACRES
LOT 5
2.10 ACRES
ABOUT ELLEN
With 20+ years of real estate experience Ellen is one of the most respected and sought after agents in the industry.
A professional background in marketing/research and Ellen's love of negotiating make her an ideal fit for both Buyers and Sellers. Known for her strong work ethic, integrity and discretion, Ellen's focus is to ensure that each Client's real estate needs are met in a prompt, professional manner with a tailored individual strategy to meet their goals. She has built a reputation as a hardworking agent with the knowledge and expertise needed in this complicated market.
The Wall Street Journal has recognized Ellen as one of the Top 100 agents in the United States for eight years in a row.
THE MOST POWERFUL NETWORK OF AGENTS
Shared market intelligence is the Houlihan Lawrence advantage.
Ellen Mosher is the gateway to our dynamic network of top real estate agents regionally, nationally and globally. Each brings a wealth of knowledge and expertise about their local communities, and a shared passion for results. Together, we've cultivated the most meaningful connections for your success.
ELLEN MOSHER
REGIONAL PARTNERS
1,450 AGENTS
Houlihan Lawrence North of NYC Network
46,000 AGENTS
HomeServices of America National Network
1,700 AGENTS
New York City Network
NATIONAL AND GLOBAL PARTNERS
550 MEMBER COMPANIES
70 COUNTRIES
Global Network
138,000 AGENTS
IN A GLOBAL CLASS OF OUR OWN
Houlihan Lawrence is a founding member of Leading Real Estate Companies of the World, an invitation-only network of top performing real estate companies with unparalleled sales and scale.
OUR GLOBAL NETWORK OF 70+ COUNTRIES:
ANGUILLA
ANTIGUA AND BARBUDA
ARGENTINA
ARUBA
AUSTRALIA
AUSTRIA
BAHAMAS
BARBADOS
BELGIUM
BELIZE
BERMUDA
BRAZIL
BULGARIA
CANADA
CAYMAN ISLANDS
CHILE
CHINA
COLOMBIA
COSTA RICA
CYPRUS
DOMINICAN REPUBLIC
ENGLAND
FRANCE
FRENCH WEST INDIES
GERMANY
GHANA
GREECE
GUAM
HONG KONG
ICELAND
IRELAND
ISRAEL
ITALY
JAMAICA
JAPAN
LEBANON
LUXEMBOURG
MALTA
MAURITIUS
MEXICO
MONTENEGRO
NETHERLANDS
NEW ZEALAND
PANAMA
PERU
PHILIPPINES
PORTUGAL
PUERTO RICO
QATAR
ROMANIA
SAINT BARTHELEMY
SAINT MARTIN
SCOTLAND, U.K.
SINGAPORE
SINT MAARTEN
SOUTH AFRICA
SOUTH KOREA
SPAIN
SWEDEN
SWITZERLAND
THAILAND
TRINIDAD AND TOBAGO
TURKEY
TURKS AND CAICOS ISLANDS
UNITED ARABIAN EMIRATES
UNITED KINGDOM
UNITED STATES
URUGUAY
VIRGIN ISLANDS, BRITISH
VIRGIN ISLANDS, U.S.A.
THE LARGEST GLOBAL NETWORK IN SALES & SIZE
#1
GLOBAL NETWORK IN SALES AND SIZE WITH 138,000 ASSOCIATES.
HOMESERVICES OF AMERICA
Houlihan Lawrence is owned by HomeServices of America, a Berkshire Hathaway affiliate. HomeServices is now the country’s largest residential real estate company with nearly 46,000 agents & 900 offices across the US.
LEADING REAL ESTATE COMPANIES OF THE WORLD
Houlihan Lawrence is a founding member of LeadingRE, the largest network of independently branded real estate companies in the world with 550 firms in over 70+ countries. LeadingRE has more broker-to-broker referrals annually than any other real estate network.
INDUSTRY-LEADING DIGITAL TOOLS
MOBILE & TABLET APP
In addition to our website, each property also appears across the Houlihan Lawrence tablet and smartphone app, available for both iOS and Android devices. Downloaded by thousands each year, our app is the most advanced yet easyto-use real estate app specific to our areas. Users can save searches and share favorite listings with their agent of choice. Interactive features include map draw, augmented reality, geo-location search and journey search.
HOULIHANLAWRENCE.COM
Honored by the prestigious WEBBY Awards, HoulihanLawrence.com attracts over 1.8 million visitors each year. The site draws a high volume of repeat visitors due to its enhanced home search functionality, mobile-optimized platform and awardwinning design.
HOULIHAN LAWRENCE HOME FINDER
Your property will be included in our proprietary service that matches current listings with thousands of active buyers by emailing them reports on homes that match their search criteria.
EXPERIENCE HORSEPOWER AT HOULIHAN LAWRENCE
Our platform merges superior market intelligence and proprietary technology to drive results. There is a reason Houlihan Lawrence is the #1 real estate company north of New York City.
UNRIVALED BUYER INTEL
As the market leader North of NYC, we participate in the most home sales in the communities that we serve. With our proprietary reports, our agents have instant access to the most accurate market data and buyer trends.
COMPETITIVE MARKETING ANALYSIS
Our exclusive valuation tool accurately prices a home’s value from the start to maximize results for our clients.
MOST STRATEGIC MARKETING
Proprietary buyer information, collected over years of market leadership means we are marketing with certainty. We Know Where Buyers Come From.
CONNECTIONS WHERE IT COUNTS
Our suite of tools instantly positions our listings in front of the right buyers; from the farthest parts of the globe, through the brokerage communities, and to our own exclusive network of over 1,450 agents.
EFFORTLESS MARKETING
Our agents are equipped with an industryleading marketing platform that instantly creates engaging designs on-the-go, backed by an in-house marketing team providing support at every step.
ANALYTICAL EXPERTISE
Our custom automated reporting suite keeps our buyer and seller clients engaged throughout their home journey to stay on the pulse of what’s happening with our listings.
Effortless Marketing
CREATIVE PLAN
WAYS TO PREPARE YOUR HOME
WAYS TO PREPARE YOUR HOME
Ellen Mosher is equipped with industry leading resources to best prepare your home for the market.
Ellen Mosher equipped with industry leading resources to best prepare your home for the market.
• STAGING YOUR HOME
• STAGING YOUR HOME
• VIRTUAL STAGING
• VIRTUAL STAGING
• PROFESSIONAL PHOTOGRAPHY
• PROFESSIONAL PHOTOGRAPHY
• FLOOR PLANS
• FLOOR PLANS
• 3D TOUR
• 3D TOUR
• PROPERTY VIDEO
• PROPERTY VIDEO
• COPYWRITING
• COPYWRITING
DUE DILIGENCE
• FEASIBILITY STUDY TO INCLUDE:
UPDATED SURVEY, WETLANDS, GREEN SPACE, SOIL SAMPLE RELATED TO SEPTIC AND FAR CALCULATIONS
• PROPERTY FULLY STAKED BY SURVEYOR
• SCAN FOR UNDERGROUND OIL TANK DISCOVERY
• CONFIRMATION OF CURB CUTS OR DRIVEWAY ACCESS
PROPERTY VIDEO
Put your home in motion.
Produced with innovation and creative energy, our property videos are designed to command attention. Featured on HoulihanLawrence.com and distributed across social media channels and syndicated websites, our videos are optimized for sharing to maximize exposure.
PROFESSIONAL PHOTOGRAPHY
A picture is worth a thousand words.
A memorable first photo is essential to create demand with potential home buyers. Our professionally-shot scenes capture every nuance and detail of your property, providing compelling visuals for all marketing efforts across digital and print.
COPYWRITING
Effectively share the story of your home with buyers.
Houlihan Lawrence’s expert wordsmiths craft listing copy that draws a buyer in and evokes emotion, while being search engine optimized to increase visibility.
FLOOR PLANS
Enhance your listing with detailed floor plans.
Floor plans increase engagement with your listing by providing a different perspective that showcases the flow of the home. A well-constructed floor plan allows serious buyers the opportunity to envision themselves, and their possessions, in each space.
MARKETING YOUR HOME Property Look Book
Highlighting the details of your property.
Houlihan Lawrence brochures are designed with a clean, modern aesthetic to position your home as an attractive asset to today’s buyers. A high-quality brochure is a keepsake for buyers that attend a showing and can be a physical reminder to keep your home in consideration throughout their buying journey.
MARKETING YOUR PROPERTY
REACHING THE HOME BUYER ABROAD
Houlihan Lawrence is a proud member of the following prestigious national and global real estate networks.
HOMESERVICES OF AMERICA
Houlihan Lawrence is owned by HomeServices of America, a Berkshire Hathaway affiliate. HomeServices is the country’s largest residential brokerage firm, with 44,000 agents in 900 offices in the U.S.
LEADING REAL ESTATE COMPANIES OF THE WORLD | LeadingRE.com
Features listings from the largest network of independently branded real estate companies in the world, reaching 73 countries in 9 languages.
LUXURY PORTFOLIO INTERNATIONAL | LuxuryPortfolio.com
An award-winning, international website with 3 million high-net-worth visitors annually, translates your property into 9 languages.
MAYFAIR INTERNATIONAL REALTY | MayfairInternationalRealty.com
Reaching over 300 offices across Great Britain and 200 Mayfair group offices internationally, our London office offers the most experienced group of agents across the Atlantic.
BOARD OF REGENTS | LuxuryRealEstate.com
The Board of Regents is an exclusive network of the world’s most elite luxury real estate professionals spanning 73 countries.
MAXIMIZING OUR GLOBAL CONNECTIONS
IN EXCLUSIVE COMPANY
Leading Real Estate Companies of the World® (LeadingRE) is the home of the world's market-leading independent residential brokerages in over 70 countries, with 550 firms and 138,000 sales associates producing 1.3 million global transactions.
Luxury Portfolio & LeadingRE LeadingRE
BRAND REACH OF OUR NETWORKS
In just six months combined, our syndication partners have received more than 2.3 Billion page views
550 MEMBER COMPANIES
70 COUNTRIES
138,000 ASSOCIATES WORLDWIDE
REACHING THE NYC BUYER
We have the connections and marketing resources to reach the NYC buyers.
Ellen's relationships with a network of top producing agents in the NYC area and Houlihan Lawrence affiliation with 30+ offices and 2,000+ agents allows us to identify the right buyer for your home. Our targeted marketing approach, including online media, our flagship publication and digital platform, is designed to effectively showcase your home to the right potential buyer.
NETWORK OF NYC AGENTS
TARGETED ONLINE PRESENCE ACROSS KEY SITES/APPS
EXCLUSIVE PRINT COLLECTION
LIFESTYLE BLOG
TARGETING NYC WITH KEY MARKETING
Our proprietary data allows us to find city buyers that are most likely to buy a home in your area, and we target all marketing accordingly.
PORTFOLIO & GALLERY OF HOMES
DISTRIBUTED IN THE NEW YORK TIMES
Our magazine collections generate twice as many property inquiries than all other Houlihan Lawrence print advertising combined. Offered at all 30 Houlihan Lawrence offices and private jet terminals at the Westchester County Airport.
GALLERY OF HOMES
Our flagship quarterly is now available digitally and features all Houlihan Lawrence listings. Our digital brochures appear in a variety of targeted placements reaching close to 400K people per month across NYC, Westchester, Fairfield County and the Hudson Valley.
THE PORTFOLIO
The publication is now available digitally and distributed to an audience of over 80,000 targeting New York City, Westchester, Putnam, Dutchess and Fairfield counties. This includes a targeted outreach to Fortune 500 executives in the area, and e-targeted promotions to consumers of Greenwich Magazine, Scarsdale Inquirer, Rye Record and the Bronxville Bulletin.
THE NEW YORK TIMES
With a circulation of 450,000 The New York Times is an important print publication to reach real estate aficionados.
NYTIMES.COM
With over 30 million monthly visitors, NYTimes.com is an important vehicle to reaching home buyers in and around New York City.
THE WALL STREET JOURNAL AND WSJ.COM
A leading global news publication, especially popular with business executives, reaching 20 million monthly online readers.
BROWNSTONER.COM
Brooklyn’s most-read real estate website reaching 300,000+ unique monthly visitors. Properties are displayed in search results.
QUEST MAGAZINE
Quest is an American lifestyle magazine based in New York City. It was founded in 1986 by Heather Cohane as a real estate magazine for "Manhattan Properties & Country Estates".
DAN'S PAPER
Dan’s Papers is a “Hamptons Original,” serving local residents and visitors to the Hamptons and the North Fork.
REACHING THE HOME BUYER AROUND THE CORNER
We know the majority of home buyers north of NYC come from neighboring towns.
Greenwich Local Marketing Initiatives
Sponsorships & Community Support
Each office participates in relevant local programs garnering visibility in their communities.
• Greenwich Town
• Making Strides Against Breast Cancer
• Walk MS for Multiple Sclerosis
• Art Cart at Maria Ferrara Hospital
• HELP USA
• Donations to local food pantries
Local print Media
• Greenwich Magazine
• Greenwich Time
• Serendipity Magazine
• CT Cottages & Gardens
• Gallery of Homes | Houlihan Lawrence Publication
• Portfolio | Houlihan Lawrence Publication
Community video
Potential home buyers are looking at much more than just the house, they're also looking at the neighborhood. Our videos help buyers learn more about the lifestyle of a community.
*Source: Houlihan Lawrence Transactions Database, includes all Houlihan Lawrence buyers and all other buyers of Houlihan Lawrence listings. Percentage may not add up to 100% due to rounding. Tri-State area Excludes Westchester, Putnam and Dutchess Counties and Greater Greenwich
LAUNCHING YOUR HOME TO THE BROKER COMMUNITY
We put the power of our 1,450 agents in New York and Connecticut to work for your home.
COMING SOON
Your home can be teased as “Coming Soon” up to two weeks in advance, helping maximize its exposure to active buyers and the brokerage community.
PRE-LISTING ANNOUNCEMENT
Sent out to agents via Houlihan Lawrence’s exclusive agent app, InCrowd, to drum up interest in your home.
MULTIPLE LISTING SERVICE (MLS)
Highlights new features, professional photography, floor plans and property video, feeding the most up-to-date information into relevant listing sites.
CUSTOM PROPERTY E-BLAST
Your home will have a property announcement e-blast sent to brokers in your area.
BROKER OPEN HOUSE
Invitation-only open house for area brokers from Houlihan Lawrence and other local firms.
AGENT & OFFICE SOCIAL PROMOTION
Each office maintains a local social presence online and posts office listings and events. Additionally, agents have a hyper local relationship with their sphere and can further expose your property to potential buyers.
Houlihan Lawrence creates a steady presence for your property across key websites & apps.
A SELECTION OF WEBSITES:
CONSUMER REAL ESTATE WEBSITES
• Zillow.com
• Realtor.com
• Trulia.com
• Brownstoner.com (Brooklyn)
NEWS WEBSITES
• WSJ.com
• Zillow, Trulia & HomeFinder power home search tools on hundreds of additional national and local news websites
INTERNATIONAL WEBSITES
• LuxuryPortfolio.com
• LuxuryRealEstate.com
• LeadingRE.com
• MansionGlobal.com
• Juwai
• Property Translation Service for 100+ additional international real estate website:
Selection of websites:
• International.loopimoveis.com (Brazil)
• International.kangalou.com (Canada)
• Explorimmo.com (France)
• 99 Acres.com (India)
• Pe.international.goplaceit.com (Peru)
SEARCH ENGINE OPTIMIZATION
• Bing
• Yahoo
LEVERAGING DIGITAL & SOCIAL PLATFORMS
Houlihan Lawrence offers expertise across social platforms to effectively target and engage prospective buyers with valuable content wherever they are.
The number one social media networking site worldwide, ideal for promoting properties to a variety of users through images, videos and articles.
O ur largest and fastest growing social community engaging aesthetically-minded audiences both locally and globally.
USER-GENERATED CONTENT
We’ve developed the hashtag #northofNYC to curate content sourced from locals sharing scenes from life in our homes, towns, villages and hamlets north of New York City.
NORTHOF.NYC BLOG
E xclusive, lifestyle-driven website showcases properties in an editorial context, feeding our social accounts and weekly e-newsletter.
LOCAL OFFICE
CONTENT SUPPORT
E ach local office puts their spin on content via their social handles featuring happenings about town, profiles from their communities and the properties in town that have everyone abuzz.
X(Twitter)
Chatting around the globe with thousands of connected influencers, publications, and network partners helps us get the word out about your listing to the right ears.
Stay connected with the latest market insights, company news and media buzz.
YOUTUBE
Our stunning property videos are viewed and shared on this site used by all generations.
Our advertising relationships with notable media outlets provide a powerful and unmatched mix of promotion for your property.
Exclusive Partnership with Zillow
EXCLUSIVE PARTNERSHIP WITH ZILLOW
Exclusive to Houlihan Lawrence agents, Zillow Showcase is an AI-powered, immersive listing experience that enhances property visibility with interactive floor plans, virtual tours, and premium exposure.
ACTIVE ZILLOW-SHOWCASE LISTINGS RECEIVED AN AVERAGE OF OVER
• Increased visibility on Zillow with prioritized placement in personalized search results, special map call-outs, and email alerts to Zillow’s customer database.
SAVES | SHARES | PAGE VIEWS
Exclusive to Houlihan Lawrence agents, Zillow Showcase is an AI-Powered, immersive listing experience that enhances property visibility with interactive floor plans, virtual tours, and premium exposure.
ACTIVE ZILLOW SHOWCASE LISTINGS RECEIVED AN AVERAGE OF OVER SAVES | SHARES | PAGE VIEWS 80%
• Increased visibility on Zillow with prioritized placement in personalized search results, special map call-outs, and email alerts to Zillow's customer database.
• Interested shoppers can contact your agent directly from your listing.
• Interested shoppers can contact your agent directly from your listing
• Power exposure on the one residential website that hosts over 200 million average monthly unique users.
• Powerful exposure on the one residential website that hosts over 200 million average monthly unique users.
THE POWER OF PR
Together with Houlihan Lawrence and Ellen Mosher, our dedicated team strives to obtain editorial visibility in prominent media outlets situated in our local markets, nationwide and worldwide. Leveraging our strong relationships with journalists and editors from pertinent print and online publications, our committed Public Relations experts have successfully achieved extensive recognition and attention for our listings.
Case Study: 36 Mayfair Lane, Greenwich
Public Relations efforts successfully resulted in local and global media placements; including Vanity Fair (Italy), The New York Post, Robb Report, and Gimme Shelter.
HIGH PROFILE MEDIA ATTENTION
Through our strategic public relations and communications programs, your property can receive coverage in notable media outlets like Architectural Digest, The Week, The New York Times, and more.
DIGITAL BANNERS ACROSS FINANCIAL MEDIA
The Impressions program is a customized banner advertising campaign with guaranteed impressions and click-throughs. Through beautifully detailed property photos, your listing can be customized to showcase your property’s unique selling features, allowing us to target by country, region, state, and city.
Campaigns run for 3 months and are featured on media platforms including Bloomberg.com, Reuters.com, WSJ. com, NYT.com, CNBC.com, Forbes.com and Investors.com
TRUE ACCOUNTABILITY TRUE ACCOUNTABILITY
Stay informed with our comprehensive Monthly Marketing Update tailored exclusively to your property. Offering a holistic snapshot of your property's promotional journey, this detailed report serves as your compass in this dynamic real estate landscape.
Stay informed with our comprehensive Monthly Marketing Update tailored exclusively to your property. Offering a holistic snapshot of your property's promotional journey, this detailed report serves as your compass in this dynamic real estate landscape.
Like any good relationship, it also requires clear communication along the way, you will receive a breakdown of the various channels leveraged to showcase your property, from targeted online campaigns to traditional marketing avenues. We will keep you abreast of activity across diverse platforms, gaining insight into the reach, engagement and conversion metrics that matter.
Like any good relationship, it also requires clear communication along the way, you will receive a breakdown of the various channels leveraged to showcase your property, from targeted online campaigns to traditional marketing avenues. We will keep you abreast of activity across diverse platforms, gaining insight into the reach, engagement and conversion metrics that matter.
Elevate your real estate journey with a partner committed to transparency, innovation, and maximizing the potential of your property in the market.
PROPERTY LAUNCH AND CUSTOM MARKETING PLAN
MEDIA PLAN
MEDIA PLAN
A SAMPLING OF PRINT PUBLICATION EXPOSURE
FINANCIAL TIMES (UK)
WALL STREET JOURNAL
WSJ MANSION GLOBAL EXPERIENCE LUXURY- SELECT HIGH NET WORTH ZIP CODES: NY, CT, LA, SAN FRANCISCO, MIAMI, CHICAGO, BOSTON, DALLAS, HOUSTON AND WASHINGTON D.C.
NEW YORK TIMES
LITCHFIELD MAGAZINE
PALM BEACH MAGAZINE
DANS PAPERS HAMPTONS
NANTUCKET CURRENT
GREENWICH TIME
GREENWICH MAGAZINE
NEW YORK TIMES HOMESBOOK
CONNECTICUT COTTAGES AND GARDENS MAGAZINE
NEW YORK COTTAGES AND GARDENS MAGAZINE
HAMPTONS COTTAGES AND GARDENS MAGAZINE
HOULIHAN LAWRENCE PORTFOLIO OF HOMES
HOULIHAN LAWRENCE GALLERY OF HOMES
A SAMPLING OF DIGITAL EXPOSURE
IMPRESSIONS CAMPAIGN | DIGITAL BANNERS ACROSS FINANCIAL MEDIA
ROBB REPORT
ZILLOW SHOWCASE
HOULIHANLAWRENCE.COM LUXURY CAROUSEL | FEATURED PROPERTY
MEDIA PLAN
MAYFAIR INTERNATIONAL REALTY, LONDON | SOCIAL MEDIA POST AND FEATURED PROPERTY IN WINDOW DISPLAY
CUSTOM DIGITAL LOOKBOOK
E-MAIL/VIDEO BLAST TO TOP AGENTS ACROSS COUNTRY AND ABROAD
GOOGLE RETARGETING DIGITAL AD
BROWNSTONER.COM DIGITAL
NYTIMES.COM DIGITAL
YOUTUBE.COM AD
FACEBOOK/INSTAGRAM AD CAMPAIGN | TARGETED TO QUALIFIED BUYERS
VIDEO SOCIAL MEDIA POSTS | AGENT AND BROKERAGE ACCOUNTS
INSTAGRAM/FACEBOOK/LINKEDIN POSTS | AGENT AND BROKERAGE ACCOUNTS
YOUTUBE.COM AD
WSJ.COM
20 MILLION MONTHLY ONLINE READERS
MANSIONGLOBAL.COM A LUXURY PROPERTY LISTINGS SITE, FOR LUXURY HOMES, MANSIONS
BROWNSTONER.COM
BROOKLYN'S NO. 1 REAL ESTATE WEBSITE
JUWAI.COM THE LEADING WEBSITE FOR CHINA'S REAL ESTATE INVESTORS
LUXURYPORTFOLIO.COM
GLOBAL HIGH NET WORTH AUDIENCE FROM OVER 200 COUNTRIES
LEADINGRE.COM REACHES 60 COUNTRIES IN 9 LANGUAGES
LUXURYREALESTATE.COM
INTERNATIONAL NETWORK OF REAL ESTATE PROFESSIONALS
PROPERTYLISTINGS.FT.COM (FINANCIAL TIMES) LUXURY REAL ESTATE, REACHING BROKERS AND BUYERS WORLD WIDE
MAYFAIRINTERNATIONALREALTY.COM
LISTGLOBALLY.COM
HOULIHANLAWRENCE.COM
REACHING OVER 300 OFFICES ACROSS GREAT BRITAIN AND 180 MAYFAIR GROUP OFFICES INTERNATIONALLY
GLOBAL PROPERTY TRANSLATION IN 64 COUNTRIES | 100+ INTERNATIONAL REAL ESTATE WEBSITES
HOULIHANLAWRENCE.COM PROPERTY TRANSLATION DISPLAY ON THE GLOBAL LANGUAGE PAGES