WTM 2011 - Spain, the best choice by Hosteltur 2011

November 2011

Urb. Montaña Roja, Playa Blanca E-35580 Yaiza, Lanzarote T (34) 928 51 85 00 F (34) 928 51 84 98

A wellness refuge in the south of Lanzarote.

On the sea front, in the south of Lanzarote, stands the H10 Rubicón Palace, a resort with everything you need to guarantee an unforgettable holiday: one international restaurant, and another à la carte, villas facing the sea, the Despacio Thalasso Centre and for the youngsters Daisy Adventure, a pirate boat with water games where kids will have a whale of a time. And if you are looking for a more exclusive stay, don’t miss out Privilege, exclusive rooms and services. H10 Hotels, where everything is done with you in mind.

With you in mind Tenerife • Lanzarote • Fuerteventura • La Palma • Gran Canaria • Mallorca • Costa del Sol Costa Daurada • Riviera Maya • Punta Cana • Cuba • Barcelona • Madrid • Rome • London • Berlín

www.h10hotels.com T (34) 902 100 906 reservas@h10.es

Discover why the stars choose Iberostar

Iberostar has an exciting year ahead. Our grand entrance to the urban hotel sector in Tenerife, Grand Hotel Mencey***** and in Hungary with the boutique hotel Grand Hotel Budapest*****. New openings in the idyllic beaches of Cuba and Cancun and much more. Visit us at stand EM1580 and discover our new hotels.

SPAIN · GREECE · TURKEY · BULGARIA · CROATIA · HUNGARY · MONTENEGRO · MOROCCO TUNISIA · CAPE VERD · JAMAICA · DOMINICAN REPUBLIC · CUBA · MEXICO · BRAZIL

iberostar.com

Enjoy being a star

EDITORIAL

Spanish destinations gain even more ground in the British market

pain is the British family segment’s favourite destination and is chosen by one in five consumers, according to The ABTA Travel Association. In general, approximately 7% more tourists from the UK have visited Spain so far in 2011, attracted by its excellent value for money, ever-improving travel connections and guaranteed safety.

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STAFF PRESIDENT EDITOR: Joaquín Molina García-Muñoz editor@hosteltur.com EDITOR: Manuel Molina Espinosa · @manolomolinaesp director@hosteltur.com MANAGER: Carlos Hernández · @carloshosteltur carlos.hernandez@hosteltur.com

EDITORIAL DEPARTMENT MENORCA Editor in chief: Esther Mascaró · @esthermascaro redactorjefe@hosteltur.com

The wide range of Spanish tourist destinations returns to the fore as the main attraction, from the more than 500 beaches flying Blue Flags that make Spain the European country that generates the most trust in this aspect to the new language tourism proposals that entice visitors to enjoy an experience, including the top-class, professionally-run golf offer and congresses or fun for all ages. Every corner of the country has something surprising and exciting to offer: the Canaries with their high degree of biodiversity and excellent conditions for enjoying outdoor sports; the Balearics with a new leisure offer and “Ibiza Slow Breaks”; Levante with proposals for active or inland tourism; Madrid with its capacity to host events; Catalonia with more than 400 species of birds for birders; and Andalusia with the Al-Andalus train, which is up and running once again. A host of reasons for choosing Spain.

MADRID Hotels Paula Pielfort · hoteles@hosteltur.com · @PaulaPielfort Agencies and Tour Operators José Manuel de la Rosa · agencias@hosteltur.com Transports Vivi Hinojosa · transportes@hosteltur.com · @vivi_hinojosa SEVILLA Agencies and Tour Operators Ángeles Vargas · agencias@hosteltur.com PALMA DE MALLORCA Transports Diana Ramón · transportes@hosteltur.com · @dianaramonv BARCELONA Economy and Actuality Xavier Canalis · actualidad@hosteltur.com · @XavierCanalis CUBA María Eugenia Cobas · comerhost@ceniai.inf.cu

DIGITAL Coordinator Ángeles Vargas · angeles.vargas@hosteltur.com

ADVERTISING Director Pedro Bagur · pedro.bagur@hosteltur.com Madrid Juan Carlos Martín · juancarlos.martin@hosteltur.com · @jcmbrunete Tels.: 647 45 75 75 · 91 366 25 37 Barcelona: Iván Vega · ivan.vega@hosteltur.com · @ivanvegagarcia Tel.: 93-4731693 North Spain: Arianne Gorgas · arianne.gorgas@hosteltur.com Tel.: 617-356605

INTRO >6

LEVANTE > 32

DESIGN

HOTELS >8

MADRID > 34

TRANSPORTS > 14

CATALONIA > 36

CANARY ISLANDS > 18

GOLF > 54

BALEARIC ISLANDS > 26

CONGRESS > 49

ANDALUSIA > 30

CUBA > 70

David Molina · david.molina@hosteltur.com · @davidhosteltur

PHOTOGRAPHS Archivo Hosteltur

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SUSCRIPTIONS Hosteltur: suscripcionimpresa@hosteltur.com Diario Turístico Digital: suscripciondigital@hosteltur.com

EDITED BY Ideas y Publicidad de Baleares, S.L. Joan Miró, 79 · 07015 Palma de Mallorca - Baleares Teléfono: 971 732073 · Fax: 971 737512 www.hosteltur.com · hosteltur@hosteltur.com · @hosteltur Depósito legal: PM298-1994 Member of

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Special WTM · November 2011

Spain, a sure-fire bet 2% slump in package tours from the UK this year, packages purchased by the British to Spanish destinations were up 7% overall, with this figure even topping 8% in the Balearic Islands, Benidorm and the Costa Blanca.

The land of Spain is full of evocative places to enjoy an unforgettable stay. Photo: Homelidays.

In 2011, Spanish destinations have strengthened their position as the places that most appeal to the British, thanks to their guaranteed satisfaction and safety. Families are especially captivated by their excellent infrastructure, convenient flight connections and constantly updated hotel facilities.

pain tops the ranking of British families’ favourite destinations, according to the latest survey conducted by The ABTA Travel Association, to the point in which it even surpasses UK destinations in a year in which conflicts and natural disasters in other parts of the world have made travellers think twice before choosing their holiday destination. As the Association revealed at The Travel Convention held in Palma de Mallorca in early October, one in five consumers voted for Spain as the most welcoming destination and it was especially popular among the 35 to 44-year-old age group. Mark Tanzer, ABTA Chief Executive said: “For many years Spain has been our 6

Special WTM · November 2011

favourite overseas holiday spot. One of the main reasons for this has been the amazing welcome and facilities that Spain and its people offer to families. All of the coun-

An irresistible choice Precisely in a year in which the British have reined in their trips abroad, Spain as a whole has gained market share for the first time in five years, rising from 31.6 to 34.5%. The favourite regional destination is the Balearics, which climbed from 15.2 to 16.6%; the Balearics also gained market share among Spanish destinations and accounted for 49% of all British visitors to the country. Good value for money and convenient flight connections are the strengths the ABTA highlights of these wonderful isles with their clear waters and white sands. The Association’s data indicate that it is precisely easy access and hospitable treatment that stand out in the top 10 priorities identified by the British when choosing their holidays. Safety came in as the undisputed first place, ticked by 86% of the respondents, who above all value staying in a protected place; they undoubtedly know that Spain is not going to let them down. For travelling with family, couples or friends to enjoy a relaxing holiday at the seaside, exciting cultural visit, romantic getaway or wide variety of outdoor sports, Spain is and will to continue to be the ideal choice. This comes as no surprise to the 9.5 million Britons who visited the country between January and August 2010, an upswing of nearly 9%, according to data

Spain as a whole has gained market share for the first time in five years, precisely in a year in which the British have reined in their trips abroad tries in the top 10 deserve our thanks and congratulations for the incredible holidays they have provided to British families for many years and will continue to for many more years to come.” The Spanish Tourism Office in London points out that, compared with the

from the Spanish Institute of Tourism Studies. This figure includes package tour customers as well as individual tourists. In August, the most popular summer month, the British source market accounted for 23.7% of all arrivals. At the height of August, the British

A Taste of Spain to tour the country once again

Very nearby, in 2012 as well

pain is determined to remain a part of Britons’ dreams and aims to keep reaching out to them on the streets. With an eye on 2012, Turespaña’s promotional actions for the end public will continue to increase their share within all actions and also serve as a pleasant meeting point with the sector press and tour operators. Once again, the most important action of this type will be “A Taste of Spain” in Regent Street, although, as in 2011, plans are in place to develop another two or three presentations outside London during the year. Music, theatre, sports, gastronomy, folklore ... this spring, a sample of the highpoints of Spain’s latest tourist offering not only paraded through the streets of the British capital, but also brought traffic in the prestigious shopping street to a halt once again for a weekend. “A Taste of Spain” also travelled to Liverpool, Leeds and Edinburgh, in the last case in the middle of July to encourage procrastinators to book their holidays. Although the size of Turespaña’s stand at the 2011 World Travel Market has been reduced to adapt to the economic situation, Spain will be attending the same number of fairs in the UK this year. It will once again be represented at the Holiday World Belfast in Northern Ireland, and because of its specialisation in highly demand products in these markets, it will also be present at the Boat Caravan and Outdoor Show, the Hampton Court Flower Show and the Birdwatching Fair. The organisation also manages its online marketing in collaboration with product clubs and through agreements with tour operators; each year they are treated to a display of Spanish destinations’ superb attributes for hosting corporate events, in order to give them a first-hand taste. A total of 20 entities are participating in Turespaña’s stand as tourist promotion agencies in this 2011 edition of the WTM, including public bodies - such as the Agencia Catalan de Turisme, Bilbao Turismo and La Rioja Turismo - and businesses – such

source market claimed five consecutive months of growth over the previous year’s figures, indicating that this is not an isolated event, but rather a steady recovery. This is joined by the upturn in package tours, a product in which Spanish tourism has also proven to be the undisputed leader over the years, thanks to its top quality and moderate prices. A second home The many Britons who own a second home in Spain, many of whom have moved there almost permanently to enjoy the pleasant climate, are being joined by more and more people each year who opt for a holiday rental so as to enjoy a tailor-made, completely flexible stay that is different from the kind experienced in

Overview of Regent Street, which hosted the festival “A Taste of Spain” in early June.

as Iberia and Paradores de Turismo. Furthermore, approximately 30 other Spanish companies and institutions are attending the London show with their own stands, as are the Autonomous Communities of Andalusia, Catalonia, the Canary Islands, Balearic Islands, Valencia and Tenerife and Gran Canaria, as well as the city of Malaga.

a hotel. The specialised firm Homelidays reports that there was strong momentum in the demand for holiday rentals in Spain last summer; the number of requests for

Homelidays explained, “the interest Barcelona sparks among the British public was decisive, since requests for information for holiday apartments among British tourists rose 79% compared with Septem-

Good flight connections, safety and hospitable treatment are among Britons’ priorities for choosing a destination and Spain more than measures up information remained steady at 70% higher than in 2010. Furthermore, during the month of September, Barcelona and Madrid were among the ten most popular cities in Europe, occupying third and seventh place respectively. In this global position, as

ber of the preceding year”. It’s no surprise that the capital of Catalonia experienced a record summer, with its unique cultural, shopping and leisure offerings attracting 16% more tourists in July. Ángeles Vargas Special WTM · November 2011

New hotel attractions for British guests Overnight stays by this origin market in Spain rose 6.5% in August

British tourists’ importance to Spanish hotel firms is undisputed. The number of travellers from the United Kingdom is growing, while our hotel industry is being overhauled to be able to meet their demands.

he British market, Spain’s secondlargest origin market after Germany, enjoyed an annual increase of 6.5% in August 2011, according to recent data published by Spain’s National Statistics Institute. Travellers from the United Kingdom were responsible for 5,815,948 overnight stays during the month, a figure that represents 23.9% of the total 41,513,116 nights spent by travellers from abroad. Given these data, there is no doubt about the relevance of this clientele for Spanish firms. However, it has a number of peculiarities that must be catered to. According to José Luis Zoreda, Executive Vice-President of Exceltur, Britain is now a capital market for Spanish hotels, but efforts must be made to reposition them for segments of the clientele with more economic and perceived value, so they can distance themselves from the growing, ferocious competition in the lowest segments, in which emerging countries have a competitive advantage in prices and cost that Spain does not. The great challenge facing Spain is repositioning its product range to be able to compete in value added rather than price. Zoreda explains that by destination, English tourism’s greatest weight falls on the two archipelagos and Mediterranean destinations such as Benidorm and some of Andalusia. And by type, 3- and 4-star hotels are the most popular. 8

Special WTM · November 2011

H10 Hotels has undertaken major reforms in two of its hotels in Tenerife: the H10 Big Sur (pictured) and H10 Conquistador.

Developments in the Spanish hotel industry In recent months, Spanish chains have been presenting a series of innovations to appeal to British tourists. For Meliá Hotels International, a chain that has presented its new corporate brand this year, Britain is its leading international origin country and accounts for 13% of all stays in its hotels. As a new feature, the chain kicked off the year with a new establishment in Valencia; the Meliá Valencia Congress Hall (formerly managed by Hilton). But above all, as a lure for English tourists, it is supporting the new repositioning project being developed in Magaluf, Mallorca through the creation of the new Sol Calviá Resort, which brings together several of the hotels operated by the chain in the area. In NH’s case, there are four noteworthy recent inaugurations: NH Girona, 8% of whose guests have been British since it opened in October 2010, NH Palacio de Tepa, with 6.36% of its guests British tourists, NH Campo Cartagena, where the influx of British tourists has accounted for 1.64% of all bookings and NH Algeciras Suites, which has had a very limited influx of British tourists – 1% of all bookings – since it just opened four months ago. Barceló Hotels & Resorts has undertaken reforms in hotels such as the Barceló Castillo Beach in Fuerteventura and the Barceló Illetas Albatros in Mallorca and

has begun to market the latter and the Barceló Jandia Club Premium as adults only. The main changes this year in Husa Hotels (a chain in which the British account for 10% of international overnight stays) are the additions of the Gran Hotel España in Oviedo; Husa Valdecañas, located on a private island just an hour and half from Madrid; Husa Masia Beach, half an hour from Barcelona; and Husa Vall de Nuria. As for Iberostar - where 20% of its hotel reservations in Spain come from the United Kingdom - in addition to inaugurating the new Iberostar Málaga Playa, it has reopened two completely renovated hotels: the Iberostar Marbella Coral Beach and Iberostar Grand Hotel Mencey. Meanwhile, H10 Hotels has repurchased the H10 Taburiente and H10 Costa Salinas (La Palma) hotels this year. It has also made other major purchases such as the H10 Lido in Mallorca and H10 Casanova in Barcelona. And it has reopened two of its hotels in Tenerife after major reform work: the H10 Conquistador and H10 Big Sur. Best Hotels also features a new hotel in its portfolio: the Best Semiramis, a 5-star hotel with 298 rooms on the island of Tenerife. Fiesta Hotel Group highlights that the launch of the Ushuaïa Ibiza Beach Hotel has revolutionised the British market, which accounted for 65% of all overnight stays at the hotel this summer. Paula Pielfort Asquerino

In search of a European regulation

Spanish hotels are pursuing a harmonised classification system The current hotel classification system is not without its critics today because of the disparities that exist in regional regulations. However, the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT) is taking steps to ensure that Spain can count on a harmonised system adapted to the requirements of twenty-first-century guests.

egulatory dispersion can create uncertainty and confusion among consumers. Therefore, the CEHAT is promoting an initiative that aims to unify criteria, offer entrepreneurs rules to adhere to and develop a single classification

regulation for all the regions that follow the guidelines for the European Hotelstars Union system. Eleven countries have already joined the system: Luxembourg, Germany, Switzerland, Netherlands, Austria, Czech Republic, Hungary, Lithuania,

Estonia, Latvia and Sweden, which represent a market of 150 million inhabitants. And Spain is expected to join soon to achieve a uniform European and Spanish system, without each region losing its distinctive character in the process. In this sense, Ramón Estalella, Secretary General of the CEHAT, said: “We will continue to try to convince legislators of the desirability of not creating different systems in the belief that this would do justice to regional particularities, as we defend differentiation within harmonisation to optimise resources and allow this industry - our country’s leading industry - to adapt to new times and new customer needs.” The proposed new model is governed by points; thus, a hotel can achieve the

Special WTM · November 2011

highest rating without having services that could now be considered essential, such as a restaurant, if the establishment earns points by offering other services, such as a wide array of newspapers and Wifi in all its facilities, etc.. In order to analyse the developments and progress that has been made in harmonising hotel classifications, the CEHAT met last September with representatives of the European Hotel Industry Association (HOTREC), the first time that Hotrec President Ken Nÿstrom and General Secretary Ana Torres have met in Madrid with the employers’ association. Current requirements by category Although, as mentioned above, there is no national hotel classification system so far, there are several common points, e.g., a number of general technical requirements on fire prevention and soundproofing systems in all facilities. The maximum prices for services must be posted at reception and a price list for extra services

is mandatory in rooms. In addition, hotels must display a standard plaque with their category in the main entrance. As for star ratings, there are minimum requirements for each category. For the first star, double rooms must measure 12 m2 and individual ones 7 m2; the bathroom must measure 3.5 m2 and there must be heating and a lift. For the second star, double rooms must measure 14 m2 and provide an in-room telephone and safety deposit box. The third star is achieved by adding one more metre to the rooms and half a metre to the bathroom as well as air conditioning in public areas and the bar. Four-star double rooms must measure 16 m2 and single rooms 9 m2 and they must also have individually-controlled air conditioning. Finally, double rooms in 5-star establishments must measure 17 m2 and single rooms 10 metres at the least. The bathroom must measure 5 m2 or more and there must be a safety deposit box inside the room. Paula Pielfort Asquerino

The current hotel classification system must be modified.

Fuerte Hoteles, a family firm that is pioneering responsible tourism

uerte Hotels, Grupo El Fuerte’s hotel division, is a family firm that has been committed to responsible tourism since it was founded. In fact, all its hotels assume sustainability as a guiding principle and incorporate new management systems to ensure a minimal impact on the environment. Through their ecological footprint, they control the amount of CO2 that their operations release into the atmosphere and also ensure the promotion of the local culture and economy. Proximity to guests is another value of this company, which offers guests friendly treatment that makes them feel comfortable

Special WTM · November 2011

in the hotel. “Our customers feel at home,” Fuerte Hoteles affirm. The concern for the environment and a family atmosphere that characterises the chain has been developing since it opened its first hotel, Fuerte Marbella, more than 50 years ago (in 1957) and has extended to the six establishments that make up its portfolio, all of which are in enviable settings. The 4-star Fuerte Marbella Hotel, located two minutes from the historic centre and the beachfront, takes luxury straight to the heart of Marbella. Fuerte Miramar Spa is a cosy beach hotel located seven kilometres from Puerto Banus that features the magnificent Miramar Spa & Beauty Centre. The unique Andalusian style of Hotel Fuerte Conil - Costa de la Luz Spa, located on La Fontanilla Beach, stands out in this charming fishing village. Andalusian aesthetics also envelop the Fuerte El Rompido Spa Hotel, set in the natu-

ral landscape of Río Piedras, reminiscent of Doñana Park, which is nearby. For mountain, hiking and nature lovers, Fuerte Grazalema lies in the natural landscape of Sierra de Grazalema, a natural paradise four kilometres from one of Andalusia’s most charming whitewashed towns. Fuerte Hoteles also has two apartment resorts: Apartamentos Fuerte Calaceite, designed to enjoy the best views of the Costa del Sol between Nerja and Torrox, a village recognised for having the best climate in Europe, and Apartamentos Fuerte Estepona. This is the offer of a chain whose motto can be summed up in just one phrase: “Caring for people and the environment”. Fuerte Hoteles Avda el Fuerte s/n, CP 29602 Marbella, Málaga (Spain) Tel:+34 952 920 028 reservas@fuertehoteles.com www.fuertehoteles.com

Gran Meliá Colón | Seville. Spain

Visit us

S TA N D E M 1 4 0 0 T U R E S PA Ñ A

The HM Martinique aparthotel, which is owned by HM Hotels, among Magalluf’s top five

ments, which are distributed in a fivestorey area, each have one bedroom with two single beds, a lounge with two sofabeds and a balcony and surround a central zone with a heated indoor pool as well as facilities for sports such as soccer, tennis, paddleball and mini-golf. Five of the apartments are especially equipped for people with disabilities.

The HM Martinique aparthotel, located on Magalluf Beach in Mallorca, will celebrate its first 25 years in 2012. And it will be doing so completely rejuvenated after two years of renovations that included all the guestrooms, the kitchen and the main bar.

uring the 2011 season, Tripadvisor, the travel website, rated the HM Martinique aparthotel in the HM Hotels chain one of the top five hotels in Magalluf, a merited honour for this establishment, which has become one of the most popular hotels on Magalluf Beach on the island of Mallorca since it opened its doors in 1987. Originally a block of tourist apartments located in the heart of Magalluf just 200 metres from the beach, the hotel was renovated between 2009 and 2010. After the reform, it went from being flats for tourists to a three-star aparthotel with 212 apartments. Situated in the main tourist area of Magalluf surrounded by the best and most emblematic nightclubs, bars and restaurants in this town, the HM Martinique mainly attracts a young crowd who like to enjoy the nearby beach during the day and revel to the utmost in the nightlife. A to12

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tal of 90% of the HM Martinique’s guests are British, “although the British market falls slightly in summer. However, the hotel is sought after by tourists from other countries, above all Italy and Russia,” say sources from the establishment, who note that the HM Martinique is open from April to October, with an average occupancy of 85%. Guests can choose accommodations only or the all-inclusive mode. Apartments with views The spacious HM Martinique apart-

Five minutes from the beach In addition to its comfort, the friendly treatment of its employees and location in the town’s most convivial, fun-filled zone, this hotel has the advantage of being just a five-minute walk from one of the finest and most popular beaches in Mallorca: Magalluf beach. An itinerary with the added incentive of crossing the town’s commercial boulevard, where restaurants, shops, bars, cafés, and souvenir shops are located, not to mention the flagship nightclub BCM. The hotel is also a hit with families and has the added allure of being near two amusement parks par excellence: Western Park and Marineland water park, which features a seal and dolphin show. Magalluf, a quintessential tourist area 15 kilometres from Palma de Mallorca’s city centre, boasts approximately 200 establishments, among bars, restaurants, shops and nightclubs.

More flight options with ten new routes

Spain, closer this winter New flight connections from Manchester, Glasgow, Bristol, Edinburgh, Gatwick and Stansted

The high speed rail connects Madrid and Valencia in just over an hour and a half. ©Renfe.

The winter season has arrived with ten new flight routes between the UK and Spain to make it easier for British tourists to reach Barcelona, Madrid, Bilbao, Malaga, Murcia, Tenerife and Gerona. Flights to these seven cities from London, Manchester, Glasgow, Bristol and Edinburgh are already available. The new line-up also includes more frequent flights from London’s airports to Madrid, Barcelona, Malaga and Alicante.

anchester stars in many of these new routes. In fact, between its winter and summer schedules, Ryanair will be adding 20 destinations, six of which are in Spain, to its operations. For the time being, only the flights to Gerona and Malaga are up and running, so tourists will have to wait until March to fly to Reus, Ibiza, Murcia and Valencia. Before that, starting December 1, the London StanstedBarcelona line will be launched. In turn, Easyjet will be inaugurating three weekly flights this winter from Manchester to Bilbao and one more to Madrid, in addition to two flights a week on the Bristol-Murcia route, which will be seven in summer, and two others on the Edinburgh –Tenerife route. Manchester is also listed on Iberia Regional Air Nostrum‘s roster with a daily flight to Madrid, which joins two weekly flights from Glasgow. Iberia will be expanding its service from London to the Spanish capital with 10% more seats in 14

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2012. In all, up to 15 daily flights each way, eight operated by the Spanish airline and the rest in code share with British Airways. The British will also be maintaining nine flights a day to Barcelona this winter, in addition to one flight a day from Gatwick to Malaga and four flights a week from the City of London. Monarch Airlines will also be debuting 11 new weekly flights from London Gatwick to the city of Gaudí and Easyjet‘s sixth flight a day on this same route, which connects the two capitals with ten flights a day. It is also operating four flights a week from Gatwick to Seville and from March 28 on, there will be two flights to Fuerteventura. In its summer schedule as of May 1, it will also be inaugurating four flights a week on the London SouthendPalma de Mallorca route. Summer 2012 The possibilities for summer multiply at the hand of Jet2.com, which will be boost-

ing the capacity of its operations between eight British airports and 11 Spanish destinations by 26%. Next year, the airline will be launching the Edinburgh-Alicante, Manchester-Barcelona and Leeds-Gran Canaria routes and will also add more flights from Glasgow to Barcelona, Ibiza, Lanzarote, Malaga and Murcia, as well as from East Midlands to Malaga and Murcia. The first of these flights will begin operating on the new summer schedule on March 29 and the rest will gradually be incorporated until May 18. High speed trains continue to bring destinations closer Travelling between the UK and Spain has also been improved by new internal connections that make travelling within the latter country easier, such as the high-speed railway that has been connecting Madrid and Valencia in just over an hour and a half since last December, thus tripling the existing mobility with Alaris trains. In fact, this has become the favourite mode of transport in this corridor and has captured 83% of all travellers. According to the latest estimates, the high speed train has replaced 55% of all flights between the two capitals, as well as 25% and 5% of all car and bus trips, respectively. On certain days, the Madrid-Valencia AVE has transported more than 7,000 passengers; it allows visitors to either of these two cities to enjoy a getaway to the other destination. The service is also characterised by its high punctuality rate: 98%. Not surprisingly, the company maintains a commitment to its customers to return 50% of the ticket price if there is a delay of 15 to 30 minutes and 100% if the delay is over half an hour. Furthermore, by modal substitution, the high speed line will save more than 90,000 tonnes of CO2 and close to 30,000 equivalent tonnes of oil in energy consumption this year. The consumption of approximately 4.52 kilograms of carbon dioxide emissions during the AVE’s operations contrasts with an airplane’s 36.70 kg and a car’s 31.10 kg. Vivi Hinojosa

Luabay Hotels & Leisure, a hotel division where the priority is on well-being and the client experience

chosen by users as the eighth best hotel in Europe to relax in, and the second in Spain. Among the wide range of hotels in the chain, some are suitable for families whilst others are aimed at couples.

ince its launch in 2008, with the opening of its first hotel in Tenerife, Luabay Hotels & Leisure, a hotel division of Orizonia, has experienced continued strong growth. In the second half of 2011 it acquired two new Luabay four-star hotels in the Canary Islands: Luabay Lanzarote Beach in Lanzarote and the Luabay Costa Adeje in Tenerife. It has also added four facilities in Mallorca (Balearic Islands) that have undergone complete renovation. Luabay currently has 11 establishments in Spain, located in two of the major holiday destinations: the Canary and Balearic Islands. This development is due to its strong commitment to providing the customer with the most refined services, tailored to individual requirements, at the best market

value. In the words of Miguel Sierra, Director General of the chain, “Luabay’s expansion centres on the best beach resorts and our forecasts include increasing our offering by setting up on other islands such as Fuerteventura”. Hotels for an unforgettable stay The hotel group comprises Luabay Tenerife, Luabay Lanzarote Beach, Luabay Costa los Gigantes, Luabay Costa Adeje, Luabay La Cala, Luabay Marivent, Luabay Costa Palma, Luabay Galatzó, Hotel Alea, Florida Apartments and Florida Apartments Plaza. The hotel Luabay Costa los Gigantes received a Traveller’s Choice 2010 award in the “Relaxation and Spa” category, being

Service tailored to individual requirements for every guest Luabay’s slogan is “Hotels & Leisure”, so the service centres around ensuring that the guests enjoy a time of authentic well-being, without forgetting leisure and entertainment based on unique and unforgettable experiences. The chain’s cuisine plays a principal role in the way of understanding the service, so the utmost care is taken and the highest quality controls are followed. An added bonus is the themed restaurants that work with national and international produce and live cooking to the delight of diners. For those customers looking for complete relaxation, Luabay has created the baySpa that incorporates the latest technology for relaxation, beauty and health. Guests that wish may receive different treatments at the hands of a team of experts who will help you to relieve stress and forget your worries. Customers who desire greater attention and exclusivity can enjoy a range of added benefits “Splendit Service” such as the best rooms, the most unique and distinct spaces as well as a greater and better use of the facilities. Finally, Luabay recently launched its website, www.luabay.com as an application for iPhones and Androids.

Special WTM · November 2011

Spanish Airline Celebrates 65th Anniversary of its First Transatlantic Flight

Iberia, the best choice between Europe and Latin America By Sofía Arias

Business Plus seats available on Iberia’s long-haul flights.

On September 22, 1946, Iberia made history, becoming the first airline to fly from Europe to South America since World War II. After 36 hours, including stops in the Western Sahara and two stops in Brazil, the Spanish airline’s DC4 landed in Morón airport outside the capital of Argentina. Regular weekly flights between Madrid and Buenos Aires began on October 15. Since then Iberia hasn’t stopped growing, and today it is the leading airline on routes connecting Europe with Latin America, both in the number of flights and the number of destinations.

n October 15, 1946 Buenos Aires became Iberia’s first long-haul destination, and it was soon joined by Havana, Caracas, San Juan de Puerto Rico, Mexico City and Rio de Janeiro. Today Iberia operates 258 flights each week to a total of 19 cities in Latin America, with 16

Special WTM · November 2011

two flights each day to Buenos Aires and São Paulo. It is the only European carrier with services to Guatemala, Montevideo in Uruguay and El Salvador. Thanks to its hub in Terminal 4 at Madrid Barajas airport, Iberia connects 38 European cities, including Glasgow, Manchester and Lon-

don in the United Kingdom, and another 13 cities in Africa and the Middle East with its network of destinations in the Americas. More than three million people make the crossing each year with Iberia, making it undisputed market leader with a 20% general market share and a 23% share in business class. Undergoing Constant Renewal Under its 150 million euro Quality Upgrade program launched in February 2009, Iberia continued to improve its customer services in 2011. That proOne of the dishes served in Business Pluss.

gramme included the enhancement to the Business Plus seating class on long-haul flights, such as those to Latin America. Now all Business Plus seats unfold into totally flat beds, and the distance between rows has been widened from 152 cm to 183 cm. In 2009, renovations began of Iberia’s VIP lounges, including the Velázquez, Dalí, and Goya lounges in Madrid’s Terminal 4. While in 2010 Iberia starring innovation was the launch of the new Business Club class on flights to Cairo, Lagos, Malabo, Moscow, and Tel Aviv, the highlights of 2011 were the refurbishing of the VIP lounges in Paris Orly, Miami, and Santo Domingo. In March, Iberia opened a new 600 sq.m lounge for its business passengers in Mexico City, with capacity for 85 people. The gastronomical innovation of 2011 was the hiring of Spanish master chefs Paco Roncero, Ramón Freixa, Toño Pérez and Dani García –with eight Michelin stars among them-- to redesign the company’s in-flight meal service, adapting it

ROUTE Madrid – Buenos Aires Madrid – São Paulo Madrid – Bogota Madrid- Mexico City Madrid- Lima Madrid- Caracas Madrid – Havana Madrid – Rio de Janeiro Madrid- Quito- Guayaquil-Madrid Madrid- Santiago, Chile Madrid- San Jose, Costa Rica Madrid – Montevideo Madrid – Santo Domingo Madrid-Guatemala-San Salvador-Madrid Madrid- Panama City Madrid - Cordoba Madrid – San Juan, Puerto Rico Barcelona – São Paulo

Iberia VIP lounge at the airport of Mexico City.

on its long haul flights, which will be fully operational in about a year. By then, Iberia expects to have taken delivery of its first Airbus A330-300s, as

NUMBER OF RETURN FLIGHTS Two daily flights Two daily flights Twelve flights a week Eleven flights a week Nine flights a week One daily flight One daily flight One daily flight One daily flight One daily flight One flight a day Six flights a week Six flights a week Four flights a week Four flights a week Three flights a week Three flights a week Two flights a week

Iberia operates 258 flights to 19 Latin American cities, connecting them to 38 European destinations and another 13 in Africa and the Middle East to the demands of today’s customers. The change, which has already taken place in Business Plus on long-haul flights, is being introduced gradually, and brings more variety to the menu, while remaining faithful to Iberia’s commitment to healthy and tasty Mediterranean cuisine. Meanwhile, Iberia is now making additional improvements to all seating classes

announced last March. The wide-bodied aircraft will consume some 15% less fuel than the aircraft it will replace. The merger of Iberia with British Airways at the beginning of the year with the forming of the International Airlines Group (IAG) holding unit is expected to strengthen both airlines on North and South Atlantic routes, their “natural” markets.

The new team of chefs responsible for Iberia’s new meal service.

IBERIA www.iberia.com Special WTM · November 2011

With its privileged climate, the archipelago is the ideal place to enjoy the outdoors and offers good value

The Canary Islands, a paradise of nature with much more than sun and sand

he Canary Islands, a volcanic archipelago world famous for its beautiful beaches, are much more than a destination where you can enjoy over 1,500 kilometres of coastline. The mild, springlike climate, with an average temperature of 22º Celsius all year round (71.6ºF), is an enticement to visit its 500 beaches with their varied landscapes and to enjoy them either alone, as a couple or with the family, yet there are many other outdoor options on top of that. La Gomera, Gran Canaria, Fuerteventura, Lanzarote, El Hierro, La Palma and Tenerife are considered some of the world’s most interesting volcanic regions and blend seascapes with the splendour of their cliffs and mountains, which include Teide, the highest peak in Spain at 3,718 metres. The islands are also one of the most biodiverse regions in the world, with 40% of the territory falling within 146 protected nature areas that include four national parks, five biosphere reserves, two natural heritage sites and three marine reserves; experts consider the Canaries one of the best places in the world to observe the universe, thanks to the quality of the skies, which are also protected as well. In addition to the gifts that nature has blessed the Canaries with, the islands have a fully articulated offering linked to those qualities; they bring their experience as an established tourist destination, offer a wide variety of leisure services and activities and a professional accommodations offering to suit all budgets. All in a safe destination. Natural splendour With roads, paths and trails that promise relaxation and escape, the Canary Islands are the ideal place for hiking and for breathing and experiencing the islands’ history and culture up close. There are no limits to hiking in the Canary Islands and the whole family is welcome because of 18

Special WTM · November 2011

Hikers are captivated by Canary landscapes, such as this one in the northern zone of La Gomera. Photo: Promotur Canarias.

the many different levels of difficulty offered, up to trekking and high-altitude hiking. Without a doubt, one of the best ways to approach the landscape and enjoy it to the utmost. Another option is a ride on a camel, an animal that has present in the islands since the fifteenth century and has survived to this day through tame, trained specimens who carefully take their riders for a stroll. The most daring visitors and mountain lovers can opt for caving and delving into the bowels of the earth to appreciate the Canary caves and stalactites. Depending on the expertise and experience, there is an option for cave climbing, jumping from mountain to mountain or descents into valleys and ravines. Other recommended activities are precisely climbing and canyoning among the mountains, rocks and ravines. Also for the family The islands’ activities and entertainment programmes offer activities for

parents and the family’s youngest members to enjoy together or separately, with schools for windsurfing, surfing, golf, diving and climbing adapted to age. Besides entertainment for all ages, there is a broad offering specifically for children, young people and family groups that ranges from visiting volcanoes and caves to walking along trails in prehistoric forests, sailing with dolphins and whales, adventures in theme parks alongside exotic animals and enjoying water sports. Golf destination The Atlantic archipelago is an established golf destination. Canary Islands courses have been designed by renowned professionals in the game who have deftly proposed appealing courses that are a challenge for experienced players and are combined with easy layouts for beginners. Tenerife, where the green tones of the greens stand out against the Teide and the ocean, is known as one of the world’s best golf destinations lf. It is

home to nine golf courses: Golf Abama in Playa San Juan, Guía de Isora, created by Dave Thomas; Amarilla Golf, designed by the seaside by landscape designer Donald Steel; Buenavista Golf, designed by Severiano Ballesteros and located on spectacular cliffs in the Teno Rural Park; Centro de Golf Los Palos, whose course is a veritable garden of lush and colourful vegetation; Golf del Sur, designed by Pepe Gancedo, as was Golf Costa Adeje, with its astonishing adaptation to the envi-

Golf de Las Palmas, which stands next to the crater of an ancient volcano. In contrast, Cortijo Club de Campo, one of the longest courses in Spain, is set in a centenary palm grove just six kilometres from the city of Las Palmas de Gran Canaria. Maspalomas Golf Club, in the south of the island, one of the places with the most hours of sunshine a year in the world, is ringed by a protected nature dune park of more than 400 hectares, a feature that has distinguished the course design cre-

Abama golf course, in Tenerife.

ronment and respect for the ancient farm terraces; Golf Las Américas in the heart of Playa de Las Americas, one of the island’s most popular southern resorts, which stands out for its site; and Real Club de Golf de Tenerife, founded in Taroconte in 1932, which is the second oldest club in Spain and still retains a typically British air of distinction. On the island of La Gomera just 40 minutes away by ferry, landscape designer Donald Steel has created Tenerife Tecina Golf, a spectacular 18-hole course perched on a cliff. Gran Canaria’s qualities as a golf destination helped it become the first spot in Spain to be chosen as the site for a course 120 years ago: the Real Club de Golf de Las Palmas. Since then, the offering has been expanded and updated and has also been completed with hotel establishments that specialise in this segment. The island has a total of eight courses within a radius of less than 50 kilometres, starting with the oldest, the Real Club de

ated by Mackenzie Ross. The two 18-hole courses of Salobre Golf & Resort contrasts with their desert

The sea on your mobile phone Thanks to the Canary Islands, anyone interested in water sports now has access to a new free tool: an iPhone and iPad app available through the Apple Store platform that provides information on surfing, windsurfing, diving, sailing and fishing in English and Spanish. Water Sports Experience can be downloaded from a link on the website itself at www.canarias.es environment. Currently they also have the largest practice area in Canary Islands, one mile long, now open to play. The Arizona style of Anfi Tauro Golf Arizona extends over 650,000 square metres. In turn, the 9-hole, par-27 Anfi Tauro, which opened in 2001, occupies an area of 45,000 square metres. The 18-hole, par-71 Meloneras Golf Course, located along the bay of the same name, has 9 holes with mountain views and 9 others overlooking the sea. The 18hole, par-3 Las Palmeras Golf Sport Urban Resort, with holes up to 150 metres long, has night lighting and practice tees as well as a golf school. In turn, Fuerteventura and Lanzarote have a total of six golf courses that they have been promoting together for two years as a brand whose name is synonymous with strength: LanzaFuerte. The two islands have joined forces to create a joint golf product, taking advantage of the barely 20 minutes that separates them by sea and highlighting the quality of being able to play on very different courses.

Playa de la Francesa, Chinijo Archipelago Nature Park in La Graciosa, Lanzarote. Special WTM · November 2011

The Canary Islands: a winning, exotic destination with European quality

CI PR

The Canary archipelago attracts more and more tourists: arrivals have risen 20% in 2011

Volcano Nature Park, Lanzarote.

This year, the Canaries were the Spanish destination with the most growth in tourist arrivals. For millions of travellers, the archipelago is a trusted choice because of its safe conditions and European quality standards, as well as its renowned hotels and services. Airlines and tour operators have also added more scheduled and charter flights between the Canaries and their main source markets, so travelling to the island is easier than ever.

ccording to the official survey of tourist movements at borders (Frontur), the number of inbound foreign tourists to Spain rose by approximately 8% over the January-August period of the previous year. This growth was even stronger in the Canary Islands, which reported gains of 20%. Several factors explain this trend, including the Arab Spring, but the archipelago’s own ability to renovate its tourism offer and reach new market segments are some of them. In fact, the Canary Islands had been seeing a surge of tourism even before the events of the Arab Spring, which caused a diversion of international tourist flows to other destinations. In last January, for example, slot reservations for the winter

Special WTM · November 2011

and summer seasons had already displayed growth rates of 4.3% and 20.7% respectively. And at the FITUR tourism fair held in Madrid, also in January, Paulino Rivero, President of the Canary Islands, pointed out that occupancy figures for the islands had improved in 2011, thanks to renewed efforts in tourist areas. The archipelago takes the tourism industry very seriously: it knows that it moves 30% of its economy. The government has also established a series of airport rebates to improve the Canary airports’ competitiveness and offset the disadvantages arising from distance. However, in any case, the revolts of the Arab Spring intensified in February and

international tour operators were forced to seek safer, alternative destinations for their clients. The logical choice was the Canaries, the winter destination par excellence in the minds of millions of central and northern European tourists, an exotic place with European quality standards at the same time. The question is: Can the Spanish destinations in general and the Canary Islands in particularly retain some of the tourists that were diverted by international tour operators in 2011? Sebastián Escarrer, vice president of Meliá Hotels International and chairman of the Exceltur tourism lobby, thinks so. “If entrepreneurs and the public sector do things right in 2011, as has been the case, we may retain a portion of those clients. And that is not only because of the experience we provide tourists, but also because many tour operators have learned that, despite the lower margin Spain may provide them, the risk is also lower, because if they must withdraw abruptly in certain countries, it costs them a considerable amount of money. That’s why I think we will retain part of the growth from 2011”, said Sebastian Escarrer at a conference last July. The first available data, offered by the Spanish Tourist Office in London, confirm this trend. In the UK, e.g., sales of pack-

Anaga Rural Park, Tenerife.

age tours to the Canary Islands for the upcoming winter season have soared by 17%. Thus, the Canary Islands has captured 22% of the organised winter market share. It should be recalled that a total of 2.72 million British tourists travelled to

2011 to March 2012. Thus, in all, the islands will be receiving 7.5 million arrivals from different airports. The region will be connected with almost 150 non-Canary destinations, including 22 British ones this winter. And that is be-

The geopolitical circumstances of 2011 have provided an opportunity to introduce the Canaries to tourists who had not considered holidays in the islands before the Canary Islands (on direct international flights) from January to September, a figure that represents an annual growth of 16.5%. As noted by the Canary Islands’ Department of Tourism, the diversion of tourists in 2011 has provided an opportunity to introduce the Canaries to travellers who had never considered a holiday on the islands before. In fact, “several surveys were conducted in airport departure areas” and these tourists had very positive impressions of their trips, even though the Canaries had not been their first choice. The intention to repeat is high,” explained the same sources. Among the top 5 Spanish regions with the best connections In 2011, airlines and tour operators increased the number of scheduled and charter flights between the Canaries and major source markets. Travelling to the island is easier than ever, as shown by the reservations for slots in Canary airports this winter, which runs from November

cause many airlines have scheduled more flights with respect to the previous winter season and also established new itineraries to the islands. For example, there are more than one hundred new routes, considering routes

Vegueta, Gran Canaria.

served by at least 21 trips (one per week during the winter season). And eight of these new itineraries established by Ryanair, Easyjet, Jet2 and Thomsonfly depart from British airports. Another significant example: the Russian tour operator VKO, part of the TUI group, will be introducing Gran Canaria as a holiday destination in the Russian market with the inauguration of the first weekly flights between Moscow’s Domodedovo airport and the island, which is to be operated by the Russian airline Vim Airlines this winter with 220 seats per week. In fact, thanks to an agreement with the Spanish Government, a number of rebates for airport charges have been established for airlines that increase the number of passengers, establish new routes or schedule more flights. Operations on offpeak days or those in low demand will also receive rebates so as to avoid airport congestion. The Canary Islands government aims to make these rebates permanent. Better flight connections to the Canaries are reflected in Exceltur’s ranking of the tourism competitiveness of Spain’s regions. According to the report, the Canary Islands has risen in the ranking and is now among the top 5 Spanish regions in terms of transport connections, along with Madrid, Catalonia, the Basque Country and the Balearic Islands, even though the Canary Islands are a four-hour flight from Europe’s major source markets. Renovation of the hotel industry The on-going renovation of hotels and tourist areas is another feature of the Canary tourism industry in recent years. A tourism moratorium law went into effect in 2001, in order to promote the transformation of tourism to a more sustainable model, which meant limiting the growth of beds. “Although the different measures in the regulations, including the approval of the Emergency Measures Act in 2009, did not solve the obsolescence problems of certain Canary destinations at first, they have managed to convince the private sector and moved from theory to practice at last, with the signing of various agreements to rehabilitate public and private spaces,” according to sources from the islands’ Deputy Ministry. There are several noteworthy agreements in place to renovate infrastructure and hotels in Tías (Lanzarote), Teguise (Lanzarote), Corralejo and Morrojable (Fuerteventura), Sur de Gran Canaria, Special WTM · November 2011

Puerto Naos (La Palma) and Santiago del Teide (Tenerife). For example, the Puerto del Carmen Modernisation Plan (Tías, Lanzarote) represents an investment of 120 million euros and will affect a total of seven establishments, most of which will be refurbished or replaced by other uses. Moreover, aside from the incentives and facilities the different regulations make possible, many entrepreneurs have renovated their establishments, which highlights the Canary Islands’ growing efforts to update and offer tourists an appealing product. Furthermore, more and more hotel establishments boast internationally approved environmental quality seals. In this sense, the data show that the number of beds in hotels is gaining weight at the cost of extra-hotel accommodations (apartments). Similarly, higher-end beds are gaining a greater share of the overall supply. For example, the number of beds in four-star hotels and higher category establishments accounted for 20% of the total accommodation offer in 2000. Ten years later, that percentage had risen to 30%, equivalent to approximately 125,000 beds. Reconversion of mature destinations In the coming years, the Canary Islands will also be carrying out two pioneering projects to overhaul mature tourist destinations, particularly in Maspalomas (Gran Canaria south) and Puerto de la Cruz (Tenerife North). Both projects are supported by the Spanish Government and in fact, only two destinations in Spain will benefit from similar plans: Playa de Palma (Balearic Islands) and the western Costa del Sol (Andalusia). These four emblematic projects are part of the national strategy entitled Spanish Tourism Plan Horizon 2020. So far, we have created the Maspalomas and Puerto de la Cruz rehabilitation consortia, in which the central government, regional government, councils and municipalities involved are represented. The objective of these institutions is to renovate tourist areas, highlight the value of the natural, cultural, historical, and commercial resources in each area and diversify the range of accommodations and entertainment. Product Clubs Yet, rehabilitation processes are not enough. For a few years now, Turismo de Canaria has been working on a complex strategy of segmentation to differentiate 22

Special WTM · November 2011

tourism products and take advantage of the islands’ unique opportunities. This is calculated to add value in an increasingly saturated market. Four Product Clubs have been created so far: Wellness Delight, Family Welcome, Water Sport Experience and Volcanic Experience. Companies associated with these product clubs have corresponding labels certifying the establishments’ high levels of reliability, which is a guarantee for both end users and tour operators in-

by Bayard, the international publishing house. Thus, restaurants, tourism activities companies, hotels, self-catering-hotels, beaches, nature parks and cultural heritage products participate in the Family Welcome programme.

terested in marketing these new products Currently, 717 establishments have joined these product clubs. An explanation of what these four clubs consist in follows.

Companies with potential for joining this programme are, among others, those that offer products and services related to water, with or without a lodging component (spas, thalassotherapy), tour operators and clinics that offer health and beauty products and services in conjunction with tourist accommodations.

Volcanic Experience: 323 establishments. This seal certifies the specialised tourist services offering that includes: rural accommodations or those located in natural or ecological environments; companies specialising in adventure, active or nature tourism; wine and dining establishments located in natural environments and/or ecological settings; museums and interpretation centres for protected areas; and associations and public entities that manage protected areas. Family Welcome: 235 establishments. The Canaries provide families with proposals that combine the beach with complementary activities such as sky-watching, boat tours, cultural tours, dining and entertainment, etc.. This seal provides guarantees and an offering that ranges from leisure and relaxation for parents, including all kinds of ancillary services for families with children, to participating in an “edutainment” programme designed

Wellness Delight: 71 establishments. By their very nature, the Canary Islands are a unique, exclusive wholesome space in which to enjoy activities related to relaxation, wellness, beauty and health.

Water Sports Experience: 88 establishments. The average age of the tourists in this segment is between 30 and 45 years and they have high purchasing power. A total of 66% of them travel with their families and stay approximately 11 days. And the Canary Islands are without a doubt a benchmark nautical destination in Spain: the archipelago has 35 marinas, 7,226 moorings and 96 companies that offer activities such as: cruise sailing with conditions typical of ocean sailing, light sailing, Latin sailing, windsurfing, surfing, kite surfing, game fishing, diving and whale watching, etc.. Tour operators can find more direct access to detailed information on the different products and services these four clubs provide at www.canarias.es

Tenerife looks to the future The Island is updating its tourism strategy for the coming years and moving forward with a destination revamp and new holiday products

of Arona, Adeje, Santiago del Teide and Puerto de la Cruz and the hotel trade association Ashotel. Along with this, the island is constantly searching for new tourism products that will enrich your holiday and complement the traditional sun and sand. A good example is whale watching, where Tenerife ranks as one of the most privileged places in the world for observation, which can be done 365 days a year. The draft for setting up an interpretation centre for these sea mammals or installing educational panels at the ports where boat trip depart are just two of the actions implemented to raise the profile of this product.

enerife is looking to the future. La Isla intends to stay at the top as one of Britain’s favorite holiday destinations with over 1,400,000 Brits choosing to spend their holidays on the island in 2010. Within this framework, Tenerife is updating its Tourism Strategy for the coming years, continuing its ongoing regeneration of the destination and boosting or setting up new tourism products to complement its sun and sand range.

The major challenge facing the Island now is adapting its Tourism Strategy 2008-2015 to the new economic and social climate, as well as the new industry dynamics. The involvement and support from the holiday trade is essential in a

process which examines issues such as improving the destination, promotion and innovation whereby Tenerife has become a model for a close knit, productive publicprivate collaboration, The goal is to maintain Tenerife’s leadership and competitive edge as a holiday destination on the British market, among others, which saw a 10 per cent rise in UK visitors to the island in 2010 over the previous year. A trend that is being reinforced in 2011 - in the first eight months, the numbers increased by a further 10 per cent compared to the same period in 2010. To maintain British tourists’ confidence, Tenerife is committed to renewing the destination through the Regeneration Convention, which has invested in 65 million Euros into the Island in recent years in more than 170 projects: improvements to beaches, promenades and gardens, improvements to roads used by large numbers of tourists, making motorway junctions more attractive on the highway and pilot studies into comprehensive rehabilitation, among others. This Agreement is an initiative launched by Turismo de Tenerife with support from the Tenerife Government, the district councils

The island has also chosen to enhance its volcanic assets and is currently working on the creation of five full themed tours so tourists and locals can enjoy and get to know in an entertaining way the landmarks that make Tenerife a volcanic paradise well worth discovering. Not only will it give added value to the volcanoes but it will also highlight the network of viewpoints and other resources featured on the tours. These key elements, along with the island’s outstanding weather, nature, traditions and gastronomy, put Tenerife in a magnificent position as a holiday destination for UK visitors whose loyalty is shown in the figures such as the high rate of repeat visitors - around 80 per cent - and Tenerife will once again be the favorite winter destination for Brits 2011-2012. www.webtenerife.com

Environment and accommodations, the aspects visitors appreciate most

Balearic Islands: A dream scenario The value for money, highly appreciated natural environment and superb treatment by sector professionals shine as Mallorca, Menorca, Ibiza and Formentera’s finest qualities. The best places for enjoying a relaxing or exciting trip - or perhaps both at once - everything visitors could desire.

ccording to reports from Fundación Gadeso, the aspect of Mallorca’s tourist offer visitors valued most in summer 2011 was accommodations and within this, the treatment received by hotel staff and the value for money ratio, while the main reasons for choosing a holiday destination were attractive prices and the sun and sand and leisure offers, which have been playing an increasingly important role as a stimulus for growth in the number of visits to the island in recent years. The accommodations offer and surrounding environment also stand out on the other islands, with Menorca and Formentera receiving the best ratings from visitors in this area; their peaceful atmospheres were another reason tourists chose them. In Ibiza, the main allure was the quality leisure offering, which rose in the ratings in 2011, while visitors emphasised the friendly treatment they receive in Formentera as well as Mallorca. The latter island has been declared the destination with the best online reputation in Spain this year along with Cadiz, according to a ranking prepared by Trivago’s web portal. Meanwhile, Ibiza has received international recognition from the Professional Association of Diving Instructors 26

Special WTM · November 2011

Golf is one of the best year-round products the Balearics have to offer. Golf de Andratx.

(PADI) as Europe’s top diving destination this year. British visits grow by 8% The strongest evidence that the Balearics continue to excite the British public is the 8% growth in tourists from the UK that the islands received in 2011, according to data from the Spanish Tourism Office in London, precisely in a year in which other destinations that have not managed to rein in rising prices as successfully as the Balearics have slumped. This origin market’s burgeoning importance can be seen most clearly in Mallorca, which welcomed 9% more British tourists, while Ibiza and Menorca gained approximately 5% and 3% respectively. According to data from the ABTA, British tourism accounted for 21.4% of all tourism in Mallorca, 34% in Menorca and 33% in Ibiza. This season has been very good for the islands in general, with beaches being more popular now than they have been in many years. Even city tourism, represented by hotels in Palma, can affirm that this past summer has been the best yet. The islands break the mould The Balearic Islands are a classic in the British market and each island has a sharply defined image that is neverthe-

less blurring its edges to demonstrate its ability to surprise. For example, Menorca, whose tourism model is closely linked to sun and sand, is increasingly forging the way in showcasing all its possibilities for couples or groups of adults and displaying its components as an ideal destination for rest and relaxation as well as its wide range of sports and leisure activities, which range from water sports to rural tourism and horse riding. A mainstay in this change in the area of events and conferences is the brand new Convention Centre in Es Mercadal, with its capacity for 360 people. The building has 630 square metres divided into two floors, including six meeting rooms. The opposite is true in Ibiza, because this island – which is linked so closely to Europe’s best nightlife offer - aims to be more without yielding an inch and demonstrate that it is also an ideal destination for families with children, thanks to the slew of innovative activities its holiday hotels offer this segment. At the same time, precisely to offset its seasonality when the population is lower during the off season, it has been striving to take advantage of the peace and quiet offered by promoting packages called “Ibiza Slow Breaks”. This initiative has its own marketing portal managed by the same agency that pro-

motes Ibiza, which, constituted as a travel agency, can count on the collaboration of the Ibizan tourism sector for this project. There are customised package tours for different segments - sun and sand, family, culture, nature, water sports, wellness and conference tourism - devised to promote the concept of “peace and quiet” as one of the island’s main values for getaways, in contrast to the traditional concept. Mallorca is also endeavouring to add new components to its tourist image. UNESCO’s declaration in June of the Serra de Tramuntana as a World Heritage Site in the Cultural Landscape category for its scenic, cultural, historical and ethnological values will support the promotion of the island’s natural wealth as an alternative and complement to its excellent international reputation as a sun and sand destination. With this, the authorities and the sector aim to diversify the product and demonstrate this destination’s potential during low season. Furthermore, UNESCO’s declaration involves the application of a management plan to regulate tourism as well as provide an impetus for local prod-

The heart of the promotion

ritain is a preferential market for the Balearic Government Ministry of Tourism. Throughout 2011, the region has participated in the “A Taste of Spain” events organised by Turespaña in London, Liverpool and Edinburgh, which has taken everything from gastronomy to beaches, including Ibizan nightlife, to the streets. It has also participated in workshops, such as the ones in Colchester, Ashford, London, Wilmslow and Warwick sponsored by BRIGHT, the independent travel agents association, and those presented with Jet2.com in Leeds, Manchester, Newcastle and Glasgow. Furthermore, the islands have hosted major events such as the ABTA Travel Convention in early October, which also marked the 50th anniversary of Cosmos in Palma de Mallorca. And still pending are the 2011 TUI Conference in Palma between November 14 and 15, 2011 and the Managers Premier/Classic Collection Conference, also in November. Furthermore, preparations are already underway for next year’s Super Elite independent travel agents conference in Ibiza in September 2012.

ucts to be used in hotels and restaurants, although this measure has been supported by the Mallorcan sector for some time, as indicated by the Mallorca Hotel Business Federation (FEHM). Major projects and a variety of products The islands look ahead to the future with

many projects, including one to revive the tourist destination of Magaluf in Mallorca. This project is being sponsored by the Spanish Meliá Hotels International chain; the new resort will include several of the chain’s hotels and enhance the quality of the offering as a whole. The resort will be inaugurated during the upcoming summer season of 2012 and the

Special WTM · November 2011

Accommodations shine in the offer’s most highly-valued segments. Hotel Ca Blanc Palace in Ciutadella (Menorca).

Balearic Government has officially declared the project to be of regional interest. It involves a direct initial investment of approximately 135 million euros and undertakes important urban developments in the zone in order to improve its infrastructure and the shopping and leisure offer.

Special WTM · November 2011

The hotels to be included in this resort are the Sol Antillas Barbados, Sol Trinidad, Sol Guadalupe, Sol Jamaica and Sol Magaluf Park, in addition to the two hotels the chain has recently added to its portfolio: Hotel Royal Beach, formerly managed by HM Hoteles, and Hotel Mallorca Beach,

formerly managed by Iberostar Hotels & Resorts. These two establishments will undergo a major overhaul that will involve an investment of between approximately 10 to 12 million euros in the Hotel Royal Beach’s case. The Sol Jamaica and Sol Antillas Barbados will both be undergoing modifications to improve the service offering for their guests. Another Balearic commitment is to product diversification in order to add value to the variety of the offering, e.g., for segments such as conferences and incentives or sports such as cycling, hiking and golf. In the golf offer’s case, the 25 courses available in the Balearics maintain an ongoing commitment to quality and make unceasing efforts to maintain their facilities up to date by adding appealing new features each year. Some of these features include improvements in both the golf courses and hotel at the Marriott Son Antem Golf Resort & Spa, which has revamped its image, or the expansion of Golf Son Servera, which has regained a part of its original design. Ángeles Vargas

In the best location ��

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Hotels and Resorts Oficina Central: S’Estanyol, 18 · 07560 Cala Millor · Majorca · Spain info@hipotels.com

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Wines, beaches, culture and time travel all in one visit

AND

Andalusia plays all its cards

The Andalusian scenery is full of charming corners. District of Axarquia in Malaga.

The eight provinces of Andalusia are home to all the attractions visitors could ever dream of and thus, they continue to be highly appreciated. Sporting events, wines and culinary delights or an evocative inner journey are just some of the new features that have joined them this year.

ritish visitors lead the pack in Andalusia. Almeria, Malaga, Granada, Huelva, Seville, Cordoba, Cadiz and Jaen happily receive these knowledgeable tourists who return year after year for more good times and continue to discover details of an offering whose ability to surprise is never ending. The figures for 2011 so far show that the region has attracted visitors from the UK especially within Spain as a whole, with a sharp upturn in the number of tourist who stay in hotels and discover the high quality and variety of Andalusian accommodations. Andalusia will be attending the World Travel Market once again this year to reinforce this enthusiasm, this time with a stand of almost 600 square metres with an exclusive work area for professional contacts. The Andalusian provinces will present the mainstay of their offering - sun and sand, culture, gastronomy, nature and nightlife - but interesting new offers as well. Prominent among these offers is the recovery of the Al-Andalus train, which will 30

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be running again in the spring of 2012 after several years of renovations. As explained by Cruceros Crucemar, which sells this product, “The cars, which combine early twentieth-century tradition with twenty-first-century technology, have velvet and upholstery inside, as well as designer crockery and glassware.” A perfect vehicle for a tour of cultural highlights such as the Alhambra in Granada, the Mezquita of Cordoba or the town of Ronda. An agreement between the Renfe and Feve companies has made it possible to recover this romantic train, which has 74 beds in 32 cabins with two twin beds and 5 cabins with queen-sized beds; there is also a bar, games room and restaurant. Sport and Wellness Fans of the most diverse sports are in luck with the celebration of the Bicentennial in Cadiz, which commemorates the 1812 Constitution, a fundamental piece of Spain’s history. There will be popular races and tourist cycling competitions, together with the World Windsurfing Championship,

the Padel Tennis World Championship, the constitutional sailing regatta in the cruise class and the fourth edition of the Doñana Challenge, a long distance triathlon. All this will be joined by swim meets, field hockey, tennis and handball and is expected to attract about 5,000 people in all. In addition to participating in or enjoying sport as a spectator, Andalusia offers a wide range of activities for catering to oneself and relaxing. The region has rejuvenated and enhanced the category of its wellness offer in recent years with the ambitious SpaVillages of Andalusia project, a combination of public and private initiative in 15 Andalusian municipalities and million-dollar investments that have been made and will continue until 2012. The iconic Lanjarón Spa stands out for its inclusion among the projects, but also for its on-going commitment to renovations and inaugurations. In short, it will be opening a 4-star hotel with 122 rooms, which will stand in the site formerly occupied by the former Aguas de Lanjarón bottling plant. With an investment of six million euros, this project will join the already successful spa offering, which unveiled a new space this summer: the Oriental Garden is a new outdoor area for enjoying various treatments under the trees with the best views in the Sierra Nevada. Tastes of Costa del Sol In this edition of the WTM, the Costa del Sol-Malaga will be presenting a stellar event, ‘Tastes of Costa del Sol Málaga’, organised in conjunction with the Málaga and Sierras de Málaga Denomination of Origin Regulatory Board, as well as other entities with Denominations of Origin from the province, an event to be held at the Meliá White House Hotel in London. As explained by the Costa del Sol Tourist Board, the culinary focus of this promotion arises from demand in the British market for the tourism offer linked to cuisine. The activities in this event will include a welcome drink served by a cellar master, presentations and tastings of local products during an event enlivened by ambient music offered by a guitarist, which will also offer wine and oil tastings by an expert, and a presentation by the institution’s president. Ángeles Vargas

I want to share my energy, my happiness, my strength, my warmth...

www.andalucia.org

Andalusia at the World Travel Market 2011. Visit us at Stand EM 1700.

The Spanish Levante diversifies its tourist offering

LEV

Sun and sand and much more

The Community of Valencia and Region of Murcia offer British tourists an array of possibilities in the Spanish Levante. Their main attractions are sun and sand, but both communities aspire to go beyond that.

he promotion of the Spanish Levante in the UK is crucial to making sure British tourists get to know this destination and opt for it. In Valencia’s case, the Ministry of Tourism, Culture and Sport is conducting different activities including organised press junkets and participation in major tourism fairs in the UK, as well as other international events, such as the HEM Workshop (Hoteliers European Marketplace), “A Taste of Spain” road shows organised by Turespaña (held in Liverpool, London and Edinburgh) and the organisation of the ITT (Institute of Travel & Tourism) Congress. This year, it has also organised the Golf Market Monitor Workshops at Invat.tur, which updated the status of the source market and identified future business opportunities in order to strengthen relations with this product. Meanwhile, the Region of Murcia has already announced in advance some of the actions it has planned for next year. In mid-January, an Internet-focussed promotional campaign will be launched in Britain for a specific product - the Mar Menor - and during the first quarter of the year, a road show around the country will be sponsored. Murcia will also encourage the promotion of the golf product, one of the main drivers of growth in the region. Client behaviour The UK is Valencia’s largest origin country. In 2010, 1,978,638 British tourists visited the Community, which accounted for 39.4% of all foreign demand. These figures marked a decline of 7.3%, but the market is recovering in 2011. Until August this year, it received a total of 1,519,624 British tourists, 8.4% more than in 2010. The data from the Region of Murcia were also negative in 2010, with tourist arrivals down 26.2%; there were 383,804 incoming tourists compared with 519,710 in 2009, according to data collected by the Survey of Tourist Movements at Borders (Frontur). However, it seems that the situation is stabilising. From January to August 2011, Murcia welcomed 254,981 British tourists and British tourism’s market share represented 55.1% of the total. One important aspect is the 8.5% hike in the average length of stay during this period - 14.74 days - the highest in Spain. Total spending by British tourists between January and August added up to 269.89 million euros, 0.6% more than in the same period of 32

Special WTM · November 2011

Golf tourism is one of the main drivers of growth in the Region of Murcia.

the preceding year. Looking ahead, the Region of Murcia asserts that the influx of British tourists will be strengthened by the serious economic problems other tourist destinations are experiencing and its own improved offer, including the inauguration of the International Airport of Murcia in 2012 and stepped-up efforts to promote it. A constantly evolving offering The sun and beach and golf offers are the Levante Communities’ main attractions, while each of the communities has singular features of its own. The Community of Valencia explains that it has been segmenting and diversifying in recent years by including active, cultural, city, inland, family, language, diving, mountain bike and sports tourism options. And aside from the coastal destinations in the Region of Murcia, a number of cities such as Cartagena, Caravaca, Lorca and Murcia are very popular with British tourists. Events such as the SOS 4.8 festival and the Med Cup have also become lures of the first order. Furthermore, the future includes a boost for the Community’s international positioning: Europe’s first Paramount Theme Park and LifeStyle Center, which is expected to draw 2.7 million visitors during its first year of operation in 2015. Paula Pielfort Asquerino

Madrid has become a events tourism destination

MAD

Over the next four years, Spain’s capital will be hosting a number of international events, including the World Congress of Psychiatry and the International Gay Tourism Convention ees among competitors, teachers, judges, sponsors and families that the organisation moves to each city it visits. “These events reaffirm the commitment the scientific community is making to hold its professional events in our city,” said MCB sources.

The Madrid Fair has 12 pavilions and 3 auditoriums, among other spaces. Photograph by Philippe Imbault.

The city of Madrid is one of Spain’s major urban tourism destinations, thanks to its wide array of cultural, dining, shopping and historical offerings. It attracts several million tourists a year, many of whom attend conferences and events.

n recent years, the city of Madrid has become one of the most popular venues for tourism and business events. “More and more international agencies and organisations are choosing to hold their congresses and conventions in this city”, say sources from the Madrid Convention Bureau (MCB).

Scientists opt for Madrid Sources have announced that the Spanish capital has recently been chosen to host the Sixteenth World Psychiatric Association Congress (2014 WPA). Organised by the World Psychiatric Association (WPA), which groups together 135 companies in 117 countries and represents 200,000 psychiatrists, between 10,000 and 12,000 delegates are expected to attend the session in Madrid in September 2014, generating a hotel occupancy that will come close to 50,000 rooms during the congress’ five days. 2014 WPA will be the third major medical event to be held in 2014, after confirmation of Madrid as the host of the Atherosclerosis Society Congress (EAS 2014), in which more than 4,000 delegates and 34

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the European Society for Medical Oncology (2014 ESMO) will be participating with 18,000 attendees. In addition to the 2014 WPA, it has also been recently confirmed that Madrid will be the venue for the European Planetary Science Congress from September 23 to 28, 2012. This event will gather together more than 1,500 experts in the planetary sciences at the IFEMA fairground to present and discuss recent discoveries about the solar system. Another big event that has already been confirmed is 2015WorldSkills, to be held at the Telefónica Arena Madrid from November 10 to 15, 2015, as announced at the 2011 WorldSkills event, recently held in London. This is the Olympics of vocational training, in which a thousand students from all over the world compete by national teams on 50 tests in various techniques related to sectors such as web design, flowers, cooking, carpentry and aircraft maintenance etc.. Over 200,000 visitors attended the 2011 edition in London, which is open to the public, in addition to some 8,000 attend-

2014 International Gay Tourism Convention The International Gay & Lesbian Travel Association (IGLTA) has chosen Madrid ahead of Stockholm, Zurich and Cannes as the venue for its International Convention 2014. The Madrid bid, which Diversity Consulting presented and developed for the Chamber of Commerce, LGBT DiversMad, has also involved the cooperation of LGB associations, NGOs, chambers of commerce, businesses, business schools and private companies. Some of the most prominent organisations are the State Federation of Lesbians, Gays, Transsexuals and Bisexuals (FELGTB), the Collective of Lesbians, Gays, Transsexuals and Bisexuals of Madrid (COGAM), the Association of Business and Professionals for Gays and Lesbians in Madrid and its Community (AEGAL), the IE Business School and Iberia airlines. For the capital’s town hall, the city’s support for the gay and lesbian community and its tourist attractions was “decisive for this award”, said the delegate of Economy, Employment and Citizenship in Madrid, Miguel Ángel Villanueva, who has expressed his satisfaction at hosting the meeting, the first of its kind to be held in Spain, “which will help consolidate Madrid as one of the world’s major destinations for the LGBT segment”. “Spain is a unique country in the world because of its six consolidated LGBT destinations - Madrid, Barcelona, Ibiza, Sitges, Torremolinos and Gran Canaria - which are major players in the tourism sector, accounting for 10% of all visitors to Spain”, commented the General Secretary for Tourism, Joan Mesquida. José Antonio Tamargo

The Agencia Catalana de Turismo is attending with a 375-m2 stand

CAT

Family, culinary and business tourism at the centre of Catalonia’s proposals A dinner at the Royal Horseguards Hotel to present its culinary offering

Catalonia is taking part in this new edition of the World Travel Market (WTM) by emphasising the tourism segments with the greatest potential for development in the British market. Thus, family, culinary and business tourism are the stars of its proposal.

atalonia’s objective is to revive British travel to the destination, an effort in which the Cataluña Convention Bureau, created a year ago, is collaborating. This promotion and marketing programme involves more than one hundred companies and specialised entities. To this end, the Agencia Catalana de Turismo (ACT) is present at the fair with a 375-m2 stand, in which the Generalitat Government’s promotion agency is accom-

province of Barcelona. In addition to this culinary display, the event will be a good opportunity for Catalan and British professionals to forge closer ties, since one hundred guests from the tourism sectors of both countries will be attending. As part of the fair, the Agencia Catalana de Turismo is also sponsoring a presentation of Catalonia to approximately 50 agents from the TUI Group’s Hotelbeds sales network, so that they can get to know all the possibilities the destination offers. An X-ray of the British market A total of 1.5 million British and Irish citizens visited Catalonia last year, with more than 11 million overnight stays and an average stay of 7.6 days, according to statistics from the Tourism Promotion Centre in the United Kingdom and Ireland. This is a very mature type of tourism that presents a wide-ranging microsegmentation for niche markets. It uses intermediaries in fewer than 35% of all cases and is highly sensitive to package cost. It is also open to new offers, although the most popular products are still sun and sand, city breaks, golf and cruises, whose growth has soared over the past two years. Yet, there are other segments with strong potential for growth, which the Agencia Catalana de Turismo’s promotional

The products British tourists demand most are still sun and beach, city breaks, golf and cruises panied by 40 exhibitors, half of which are tourist boards and the other half companies. One of the highlights of the actions the ACT is sponsoring during the event to promote the region’s cuisine is the dinner given at the Royal Horseguards Hotel to showcase the specialties of Catalan haute cuisine at the hands of chefs from the 36

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work is already penetrating. Family tourism linked to sun and sand, business and birdwatching are just three of these segments. The British market is precisely one of the world’s leading origin markets for birding tourism. The profile of a birder corresponds to a person with high purchasing power who stays in rural homes and small

A year ago, the Cataluña Convention Bureau was created in order to promote business tourism. © ACT

hotels, which is Catalonia is found to be a paradise for enjoying this hobby. The Ebro Delta, Empordà Marshes, Aigüestortes National Park and Cadi-Moixeró Nature Park are just some of the areas that offer fantastic facilities for bird watching. It’s not surprising that Catalonia is a privileged destination where more than 400 different species can be spotted. The ACT has also found that some behavioural trends in British and Irish visitors are consolidating: these tourists continue to book their holidays on short notice and prefer shorter, but more frequent trips during the year, medium-haul destinations and, if possible, the all inclusive formula. Vivi Hinojosa

Nine million euros invested so that tourists themselves promote the Spain destination

Turespaña looks for “Spain addicts” as tourism ambassadors The Spanish Ministry of Tourism’s new online advertising campaign is built around two main and complementary lines: the Internet and social networks visited our country, since it aims to have the tourists themselves advertise Spain as a tourist destination. “The ‘I need Spain’ campaign launched in 2010 in the press and on television has been seen by approximately 470 million people”, says Turespaña. This figure far exceeds the most optimistic forecasts, since it was expected to reach 400 million people worldwide.

Turespaña’s online advertising has two stages, the first of which is an online display campaign to give depth to the “I Need Spain” concept and the second of which is in social networks.

Spain’s monumental heritage is among Europe’s most representative and diverse. Our country has the most World Heritage Sites on the Continent.

Spain is the destination with the most repeat tourists: 85% of the total. These tourists are “Spain addicts”, tourists that have been hooked on Spain. Turning them into ambassadors of Spanish tourism is the goal of Turespaña’s new online campaign.

urespaña launched the new digital media promotional campaign – “Spain Addict” – around the middle of this year; this campaign is part of the larger campaign -“I need Spain” – which was launched last year within the framework of Turespaña’s global marketing strategy campaign, whose main objective is to repo-

Special WTM · November 2011

sition the Spain tourism brand and make it a unique, aspirational, experiential, global, premium leading destination, sources from the institution affirm. The online campaign is a new commitment to reinforcement for the Spain tourism brand in international markets based on the experiences of tourists who have

This campaign was reinforced by another campaign especially launched on the occasion of Spain’s victory in the World Cup, which resulted in specific ads congratulating the national team in a number of the most widely-viewed media in the world: in all, 14 million copies in print media, 13.8 million online users and 105,000 Facebook fans in just a week. Thanks to this new marketing strategy, the Spain brand is now among the most spontaneously recalled in all European markets and reaches notable figures in China, the US and Ireland. Even in mature markets such as the UK, France, Germany and Italy, it has achieved the highest figures for spontaneous advertising recall in the past two seasons, which has resulted in boosted levels of motivation for visiting Spain, the true purpose of the campaign. The aim of the new digital campaign is “for it to be enriched by users’ contributions. In this regard, a salient fact is that

Spain is one of the countries with the highest volume of diverse, high-quality cultural products that range from our museums and monumental buildings to the singular offering of our performing arts.

80% of the tourists who visit us are internet users”, affirms Turespaña.

man and Italian, is also being presented in Russian and Asian languages.

Consolidating traditional markets and attracting others The campaign’s launch is being conducted in two stages. The first, with a general scope, took place in June-July and could be seen on Yahoo!, Google, YouTube and travel sites such as eDreams; the second was between September 15 and October 15 and was intended for the Spain destination’s main origin markets the UK, Germany, France and Italy, which account for 65% of all tourists who visit us - and will be included in these countries’ major digital media. Yet another of Turespaña’s objective is to attract new tourist markets, in both Latin America as well as other parts of the world. And it is betting on concentrating its promotional efforts on emerging markets such as Russia, China and Japan, where the motivation index for travelling to Spain is around 99%, 98% and 90% respectively. Moreover, according to all forecasts, China will be the leading source of tourists in the world over the next ten years. That is why the online campaign, in addition to Spanish, English, French, Ger-

The Internet and social networks: the campaign’s focal points Turespaña’s digital advertising is built around two main and complementary focal points. The first is an online display campaign that will give depth to the “I Need Spain” concept and be adapted to each country’s needs, with measures that allow a high degree of segmentation by product and target audience.

Tourists who visit Spain and are addicted to this country can post their travel experiences, as well as photos and videos, on the website if they wish.

A total of 250 tactical campaigns based on agreements with tour operators, airlines and other public administrations are also being carried out to promote specific

offers, thereby enhancing Spain’s presence on the Internet. This first approach is supported by horizontal portals, search engines, YouTube, some of the largest European online travel agencies and the information media. The online campaign’s second focal point, which also works on making the message “I Need Spain” more tangible, will be social networks and Turespaña’s own website, spain.info, which has more than eight million annual visitors. Hence, the importance of linking this campaign with that website as well, since Turespaña’s profile has 400,000 Facebook fans and 24,000 Twitter followers in addition to a YouTube channel. In this case, promotion is based on the users’ own contributions. Online campaigns that put the consumer at the centre of the promotion are very important to Turespaña, “given that conventional advertising is becoming less effective, while new technologies offer many possibilities for approaching consumers”. Although it is recognised that measuring the return on this type of action is tricky and in many cases, the intention is to promote the message’s viral aspect, the important aspect to Turespaña is that, like any marketing campaign, it must affect consumption, boosting the numbers. From word-of-mouth advertising to social networks Of all advertising media, we know that the most economical is word of mouth, i.e., when a user tells others about the benefits of a certain product or holiday experiences, since it is the only one that costs nothing. It is the cheapest, but also the most limited in number of impacts. Until the Internet came along. If traditional word-of-mouth advertising actually reached a few dozen people all of whom were within the social or family environment of the person narrating the experience - and therein lies its Achilles heel - the picture has changed dramatically with the Internet. Through the network of networks, a word-of-mouth advertising message reaches hundreds of millions of people. And it’s still free. Two more than convincing reasons for Turespaña to opt for online advertising, making the tourists themselves who visit Spain word-of-mouth - or PC-to-PC promoters, as it would be more accurate to say in these times - of our country as a tourist destination. This idea has merit when one considers

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that 80% of the 50 million foreign tourists on average who visit Spain each year are Internet users. Furthermore, our country ranks fourth in number of tourists and second in volume of spending, yet it is the world’s leading destination in the number of repeat tourists. So much so, that of the 53 million foreign tourists who came

Those who have already become ambassadors of Spain’s tourism product include top Real Madrid players and members of the Spanish national basketball team.

to Spain last year, over 85% of them had already visited before on some occasion and 40% of them have visited our country at least 10 times, according to statistics from the Ministry of Tourism. Spanish tourism authorities expect that such a high degree of loyalty to the Spain destination guarantees that an unlimited, ever-growing number of tourists addicted to Spain will become promoters of our country by posting their experiences on the Internet. “Consumers are going to tell the world why Spain deserves a visit”, Turespaña affirms. Hence, Spanish tourism authorities consider online advertising as essential in promoting Spanish tourism.

Spanish cuisine, the perfect symbiosis between tradition and modernism, inspired by the Mediterranean diet, has become another tourist attraction.

Hunting for “Spain addicts” Spain hooks its visitors and those who get to know it feel the need to return. They like Spain and many of them enjoy giving advice about our country. They are “Spain addicts”, who Turespaña seeks to capture and turn into ambassadors of Spain through www.ineedspain.com. This is a participatory platform, designed to disseminate the Spain desti-

Spain is the leading European destination for sun and sand, a segment that attracts 68% of all foreign tourists visiting the country.

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nation through the recommendations of the travellers themselves, so that Spain addicts share the reasons why they are hooked on our country through photos, videos and messages. The idea is for visitors to Spain who become addicted to our country to present their reasons and experiences, for them to explain everything that makes Spain a favourite destination, teeming with diversity and different at the same time and for them to become sources of inspiration for other travellers. In this line, the campaign shows, e.g., the ten reasons why ambassadors for the Spain brand “need Spain”. Opinion leaders and bloggers mainly in emerging countries will also be identified in order to turn them into Spain addicts. But the website will not only publish the experiences of tourists who have visited or are visiting Spain, but also include different specific content areas that showcase the wealth and wide variety of attractions our country offers as a tourist destination. “The website is updated daily, so that it will reflect the different tourist options that Spanish destinations are creating in their efforts to diversify their tourism product”, added sources from Turespaña. Promoting Spanish culture Although Spain is the main sun and sand destination in Europe for 68% of

the tourists that visit us, for several years both the country and different regional communities have been developing plans to diversify tourism. These efforts are aimed primarily at the seasonality of a sector whose main attraction is sun and sand, although not its only one, since Spain is also famous for its cuisine, culture, history, natural resources and multiple forms of tourism that can be enjoyed here. Rural, nature, cultural, historical, wine, golf, snow sports, hiking, culinary, shopping and events tourism are the most important, but not only forms of tourism that are offered in Spain, a country that constantly reinvents himself and ends up

include some deluxe figures, especially in the world of sport. To achieve this, Turespaña has signed agreements with the Spanish National Football Team, the bas-

Thanks to this new marketing strategy, the Spain brand is now among the most spontaneously recalled in all European markets

ketball league, the organisers of the Motorcycle World Championships and Real Madrid, the latter in conjunction with the Community and Municipality of Madrid.

Spain is more than just sun and sand. Inland destinations display a unique beauty and rich landscape that captivates nature lovers.

hooking all who visit it. If Spain has a tourist segment that can compete with sun and sand, it is cultural tourism, with culture being understood in its broadest sense. Our country has one of the world’s highest volume of top-quality, diverse cultural products that range from our heritage of monuments and museums to the singular offer of our performance arts and the incorporation of our cuttingedge cuisine. All of this is why promoting Spain as a cultural tourism destination figures prominently in Turespaña’s online campaign. Deluxe Ambassadors The Spain addicts the country has already hooked as tourism ambassadors

paign designed to recruit online Spain addicts. The major social networks will be searched for the most active Spain addicts, who will be invited personally,

These ambassadors include such wellknown figures and celebrities as chef Ferran Adriá, Real Madrid players of the likes of Cristiano Ronaldo, Kaká, Benzemá, Marcelo, Khedira, Özil, Sergio Ramos, Di María and Xabi Alonso; motorcycling champs Jorge Lorenzo, Marc Márquez and Toni Elías; and members of the Spanish national basketball team, including Rudy Fernández and Pau Gassol. They are all participating in this campaign as volunteers, offering their recommendations on Spain and Spanish cuisine. The goal is to strengthen Spanish tourism brands’ positioning in emerging markets, especially Asia, where Real Madrid has a consolidated image. These testimonials are part of a cam-

one by one, to participate in the project. The website’s goal is to rapidly boost the number of users and begin to feed back with the participation of new travellers visiting Spain. Furthermore, the General Secretariat of Tourism will be enhancing the use of its media, which allows it to reach more than 500,000 consumers through e-mail; more than 400,000 fans on Facebook, more than 24,000 followers on Twitter; and more than 8 million visitors each year on the Spain.info website. The launch of this site will be supported by an advertising campaign to capture these new ambassadors in the UK, Germany, France and Italy. Its own YouTube Channel In its commitment to social networks and digital media and as support for this online campaign, Turespaña has created its own YouTube channel; profiles on Facebook and Twitter that allow segmented audiences to be reached all over the world; branding in video games; and even surprising applications for iPhones, iPads and Android devices. All of these platforms and the www.ineedspain.com website are interconnected so that the contents users provide can be shared among them. A pioneering initiative in the public sector This is the first time that a state institution has launched a website in which users are responsible for generating the content, Turespaña explains. “Thanks to this integral communication strategy, the Spain destination aims to achieve something few countries can aspire to: that the tourists themselves create their own advertising campaign”, it said. The budget for this campaign is nine million euros, representing an increase of 57% compared with last year’s spending in this area.

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Spain is the country with the most Blue Flags in Europe

Sand, sun... and lots of fun

Each year, Europe’s finest beaches make more and more improvements to the quality of their waters and services. For enjoying a relaxing stay à deux or a fun-filled family experience with activities for all ages, Spanish destinations are the best choice. Blue Flags fly over more than 500 Spanish beaches. The beach in Alicante on the Costa del Sol.

pain is the country with the most Blue Flags in Europe, which has propelled it to the head of the list of the 36 countries that are participating in the programme in terms of quality beaches and marinas. Spain’s clean waters, quality sand, easy access and coastal safety are an unmatched guarantee. The country boasted 603 Blue Flags on 511 beaches and 92 ports in 2011. The results of an analysis conducted by the initiative’s promoter, the Association of Environmental and Consumer Education (ADEAC), show substantial improvements in quality along the entire Spanish coastline year after year. “One in every six Blue Flags in the world will be flying in Spain,” said Joan Mesquida, General Secretary of Tourism, at the

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beginning of the season and he added that 86% of the 53 million tourists who visited the country in 2010 chose the islands and

+22); the Balearics (63 +22); Andalusia (66 +15); the Canary Islands (35 + 3); and Asturias (17 +1). When counting the kilo-

Hotels astonish their guests year after year with programmes designed to add even more excitement to children’s and adults’ stays coasts for their holidays, a sign that Spanish destinations boast the highest levels of professionalism and experience and meet the demands of tourists who come in search of sun, fun, rest and relaxation on the coastline. The award-winning beaches and ports are in Galicia, with 117 beaches and 13 ports; Valencia (104 +12); Catalonia (86

metres of beaches with Blue Flags, Andalusia ranks first (112 kilometres), followed by Valencia (107); Catalonia (83); Galicia (35); the Balearics (22); the Canaries (12); and Murcia (6.36). A step beyond A few of these regions also stand out in > PAGE 44

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terms of another distinction that raises the bar even higher: the Q for Tourist Quality awarded by the Spanish Institute for Quality in Tourism (ICTE). This is for beaches that wish to go above and beyond the guarantees they offer their visitors and have subjected themselves to a strict testing and auditing process to ensure that all the spaces they encompass are distinguished by quality, safety and professionalism. This year, the Institute has awarded this emblem to 176 Spanish beaches, with Andalusia ranking first with 59 certified beaches, followed by the Community of Valencia with 47 and the Region of Murcia with 25. A total of 24 beaches in Catalonia, seven each in Asturias and Galicia, three in the Balearics, two in Cantabria and another two in Ceuta have also obtained Q certification. Furthermore, the 176 beaches certified in 2011 mean 24 more certified beaches than in the preceding year and 104 more than in 2007, when these certifications were awarded for the first time.

The tourist offering in coastal towns teems with an assortment of sports options. Playa de Aro on the Costa Brava.

The variety of the Spanish coast is also an appealing addition. With three coastlines to choose from - the Mediterranean Sea, Bay of Biscay and Atlantic Ocean - tourists can enjoy interesting new attractions each year without leaving the country. For all ages In turn, the beach setting comprises multiple components of the complementary offering that range from restaurants to constantly updated theme and amusement parks often located in coastal areas where the family public is usually concentrated. Spanish hotels themselves stand out within this offer. They never fail to astonish even their most loyal guests with innovative features that make holidays an unforgettable experience. More and more chains and independent hotels offer a wide-ranging 44

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Children’s activities are an essential component of the holiday experience. Entertainment at the Meliá Gorriones Hotel in Fuerteventura (Canary Islands).

assortment of entertainment and leisure programmes for all ages. These programmes are a sure-fire way for the young and old alike to enjoy their holidays compatibly. The proliferation of increasingly specialised miniclubs for different age groups allows children to experience an exciting adventure while their parents and adult family members relax in the pool and spa or even attend yoga or painting classes. More and more miniclubs are specialising in different age groups, a formula that will leave children endlessly amazed with challenging, fun-filled activities. These programmes include workshops with special environmental or culinary aspects, theme parties, ample indoor and outdoor play areas and numerous sports and creative activities led by professionals, including special activities in swimming pools areas that are usually clearly separated from adult zones. This aspect is also crucial for couples and in general, all adults travelling without children. In fact, Spain’s “adults only” offer is flourishing in resort areas, given the higher demand. “Adults only” hotels offer a wide array of sport and relaxing options during the daytime, while they outdo themselves each year trying to surprise their guests with entertaining nightlife. Age-appropriate food is another aspect to which Spanish hotels and restaurants are devoting more and more attention each year. While some hotels offer themed restaurants for the children’s segment, others choose to include a children’s buffet and still others even have menus for special

needs - e.g., guests with allergies or celiac problems - and in general, try to find a balance between what children want to eat and what their parents consider most suitable, all while breakfast, lunch and dinner are enlivened by a friendly mascot or unexpected gift. A sea of activities At the same time, Spain’s coastal destinations and islands continue to promote activities to be enjoyed at sea. Along with sailing and windsurfing, diving is becoming much more popular among visitors. The new appreciation of the natural sea beds has resulted in scenes such as the one in the Cabo de Gata-Nijar Nature Park in Almeria, declared a Biosphere Reserve by UNESCO. With crystal-clear waters that are warm in all four seasons, it is the first Maritime-Terrestrial Park in Andalusia. The sea beds in the zones of the Canaries and Balearics also stand out in this regard and are world famous for their diversity. Among the many sites to enjoy water activities are 22 of the 25 Nautical Stations of Spain scattered across the entire country, which are destinations in themselves. And one ocean-related activity that will be brand new in 2012 are boat trips along the coast of Cadiz, which will be celebrating the bicentennial of the Spanish Constitution of 1812, so that those on board can get to know the city’s history during the ride. These boat trips can be enjoyed as part of a daytime programme or hired by groups for special occasions. Ángeles Vargas

The European leader in conference tourism, its offer is evolving rapidly with Barcelona and Madrid at the top of the list

Experience and originality join forces in events hosted in Spain

The City of Arts and Sciences in Valencia.

The most important qualities of a congress, convention and incentives destination are suitable facilities equipped with cuttingedge technology, excellent travel connections, professionals with experience in the sector, a supply of specialised accommodations and a good complementary offer. Spain shines in all these requirements and attendees at events there have no other worries but enjoying them.

pain’s available public and private infrastructures makes it the world’s number three country in attracting this type of tourism product, behind Germany and the United States, and it aims to move up. In 2010, it hosted 21,382 international conferences and meetings in which 3,428,554 visitors in all took part, with Barcelona and Madrid at the top of the list. These two cities, Barcelona and Madrid, are among the world’s ten most popular convention venues, because both of them are travel hubs in southern Europe with excellent infrastructures. They are also the capital cities with the most 5-star hotels and the most complementary activities associated with events. Barcelona is the world’s second-ranked city in hosting events and conferences, according to the International Congress and Convention Association (ICCA), and for example, will be the site of the Mobile World Congress until 2018. Other places in Catalonia are forging the way with special facilities such as the Fair and Congress Hall of Tarragona, which is carved in stone, and the new Congress Hall in Lérida. With its future International Convention

Centre, Madrid will be completing its offering of three conference centres, in addition to the IFEMA fair grounds. The Community of Valencia is also developing as a MICE destination with infrastructure such as the Congress Hall, chosen World’s Best Congress Centre by the AIPC, or the City of Arts and Sciences, and is establishing itself as a venue for hosting major events such as the America’s Cup and the European Grand Prix Formula 1. A different place Increased global competition in this sector and the evolution of an increasingly stringent demand is leading to reinvention and turning events into real, memorable experiences for their participants. Spain also leads the pack in this respect. By region, Catalonia and Madrid account for 47% and Andalusia 11% of all the country’s inbound international tourists in the MICE sector. These data from Turespaña reflect the leadership of these destinations, yet they conceal the singular features of other equally enchanting places. For example, the Inland Valencia Convention Bureau specialises in organising events in unique environments that range

Special WTM · November 2011

from monasteries for receiving conference attendees to conventions held in old stately homes or new products introduced while strolling down the gorges of the Júcar or touring a vineyard and visiting a winery. The Alicante Convention Bureau (ACB) also promotes and facilitates the use of the city’s special areas, thanks to agreements with other agencies such as the city’s emblem, the Castle of Santa Bárbara, the Casino and the Cruise Terminal. Similarly, one of the most outstanding venues on the island of Ibiza is the legendary Hotel Hacienda Na Xamena, which offers a chance to enjoy an outdoor amphitheatre overlooking the sea. In Mallorca, visitors can partake of multi-adventure activities and team building with others at La Reserva Nature Park or an event at the Fortress of La Mola in Menorca on their own. The Gran Canaria Convention Bureau has even created a special section on its website for “special areas”, such as the

Special WTM · November 2011

untamed nature of the Teide National Park or a centennial palm grove for gala dinners. Almost all of Spain’s regions boast special places for holding events, such as the Aquarium of Gijón in Asturias, the City of

Culture in Santiago, the grounds of the mudejar Church of St. Peter in Aragon and the Automotive Museum in Malaga, Andalusia, which is located in an old tobacco factory, all suggestive options.

CONGRESS HALLS Congress PRESIDENCIA DE LA ASOCIACION PALACIOS DE CONGRESOS DE ESPAÑA PALACIO DE CONGRESOS Y EXPOSICIONES DE CADIZ PALACIO DE CONGRESOS Y EXP. CORTES DE LA REAL ISLA DE LEON INSTITUCION FERIAL DE CADIZ (IFECA) PALACIO DE CONGRESOS Y EXPOSICIONES DE CORDOBA PALACIO DE EXPOSICIONES Y CONGRESOS DE GRANADA PALACIO DE CONGRESOS CASA COLON PAL. CONG. Y EXP. ISLANTILLA/GIBRALTAR-LA LINEA/ PALACIO DE JEREZ FORO IBEROAMERICANO DE LA RABIDA RECINTO PROVINCIAL DE FERIAS Y CONGRESOS JAEN CENTRO DE CONGRESOS Y EXP. ANTIGUO HOSPITAL SAN JUAN DE DIOS CENTRO DE CONGRESOS HOSPITAL DE SANTIAGO PALACIO DE FERIAS Y CONGRESOS DE MALAGA PALACIO DE FERIAS Y CONGRESOS DE MARBELLA PALACIO DE CONGRESOS Y EXPOSICIONES DE LA COSTA DEL SOL PALACIO DE EXPOSICIONES Y CONGRESOS DE ESTEPONA PALACIO DE EXPOSICIONES Y CONGRESOS SEVILLA (FIBES) PALACIO DE CONGRESOS DE JACA PALACIO DE EXPOSICIONES Y CONGRESOS DE TERUEL AUDITORIO PALACIO DE CONGRESOS DE ZARAGOZA AUDITORIO Y PALACIO DE CONGRESOS PRINCIPE FELIPE OVIEDO PALACIO DE CONGRESOS DE GIJON PALACIO DE FESTIVALES DE CANTABRIA PALACIO DE EXPOSICIONES YCONGRESOS DE SANTANDER PALACIO DE LA MAGDALENA PALACIO DE CONGRESOS Y EXPOSICIONES CIUDAD DE ALBACETE PALACIO DE CONGRESOS DE ATAPUERCA AUDITORIO CIUDAD DE LEON PALACIO DE CONGRESOS Y EXPOSICIONES DE CASTILLA Y LEON CENTRO DE CONGRESOS DE VALLADOLID PALACIO DE CONGRESOS CONDE ANSUREZ PALACIO DE CONGRESOS Y CONV. DE BARCELONA (FIRA DE BARCELONA) CENTRO DE CONVENCIONES INTERNACIONAL DE BARCELONA PALAU DE CONGRESSOS DE CATALUNYA AUDITORIO PALACIO DE CONGRESOS DE GIRONA PALACIO DE CONGRESOS PLATJA D’ARO AUDITORIO MUNICIPAL ENRIC GRANADOS PALACIO DE CONGRESOS DE LLEIDA PALACIO FERIAL Y DE CONGRESOS DE TARRAGONA PALACIO DE FERIAS Y CONGRESOS DE REUS PALACIO DE CONGRESOS PRINCIPE FELIPE (AUDITORIUM HOTEL) IFEMA FERIA DE MADRID - CONVENCIONES Y CONGRESOS PALACIO MPAL.DE CONGRESOS (MADRID ESPACIOS Y CONGRESOS) PALACIO DE CONGRESOS DE MADRID PALACIO DE CONGRESOS Y AUDITORIO DE NAVARRA “BALUARTE” PALACIO DE CONGRESOS DE ALICANTE INSTITUCION FERIAL ALICANTINA (IFA) CENTRO DE CONGRESOS “CIUTAT D’ELX” PALAU ALTEA AUDITORIO I PALACIO DE CONGRESSOS DE CASTELLON AUDITORI I PALAU DE CONGRESSOS DE PEÑISCOLA PALACIO DE CONGRESOS DE VALENCIA FERIA DE VALENCIA PALACIO DE CONGRESOS DE BADAJOZ MANUEL ROJAS IFEBA INSTITUCION FERIAL DE BADAJOZ FEVAL INSTITUCION FERIAL DE EXTREMADURA PALACIO DE EXPOSICIONES Y CONGRESOS DE MERIDA PALACIO DE EXPOSICIONES Y CONGRESOS A CORUÑA “PALEXCO” PALACIO DE LA OPERA DE LA CORUÑA PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA PALACIO DE CONGRESOS DE PALMA AUDITORIUM DE PALMA DE MALLORCA PALACIO DE CONGRESOS PUEBLO ESPAÑOL FIRES I CONGRESSOS DE BALEARS FIRES I CONGRESOS D’ EIVISSA I FORMENTERA PALACIO DE CONGRESOS DE IBIZA GABINETE LITERARIO DE LAS PALMAS DE GRAN CANARIA PALACIO DE CONGRESOS DE CANARIAS-(AUDITORIO ALFREDO KRAUS) PALACIO DE CONGRESOS GRAN CANARIA “INFECAR” EXPOMELONERAS (PALACIO DE CONGRESOS MASPALOMAS) AUDITORIO DE LOS JAMEOS DEL AGUA AUDITORIO INSULAR DE FUERTEVENTURA AUDITORIO DE TENERIFE INTITUCION FERIAL DE TENERIFE, S.A.U CENTRO DE CONGRESOS PUERTO DE LA CRUZ MAGMA ARTE & CONGRESOS PALACIO DE CONGRESOS DE LA PIRAMIDE DE ARONA TORIO Y CENTRO DE CONGRESOS “VICTOR VILLEGAS” PALACIO DE CONGRESOS Y AUDITORIO DE LA RIOJA “RIOJAFORUM” PALACIO DE CONGRESOS Y EXP. EUROPA & PALACIO DE VILLA SUSO PALACIO DE CONGRESOS- AUDITORIO KURSAAL FICOBA PALACIO DE CONGRESOS Y MUSICA DE BILBAO “EUSKALDUNA” BILBAO EXHIBITION CENTRE-BEC

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Province VALENCIA CADIZ CADIZ CADIZ CORDOBA GRANADA HUELVA HUELVA HUELVA JAEN JAEN JAEN MALAGA MALAGA MALAGA MALAGA SEVILLA ARAGON TERUEL ZARAGOZA ASTURIAS ASTURIAS CANTABRIA CANTABRIA CANTABRIA ALBACETE BURGOS LEON SALAMANCA VALLADOLID VALLADOLID BARCELONA BARCELONA BARCELONA GIRONA GIRONA LLEIDA LLEIDA TARRAGONA TARRAGONA MADRID MADRID MADRID MADRID NAVARRA ALICANTE ALICANTE ALICANTE ALICANTE CASTELLON CASTELLON VALENCIA VALENCIA BADAJOZ BADAJOZ BADAJOZ BADAJOZ A CORUÑA A CORUÑA A CORUÑA PALMA DE MALLORCA PALMA DE MALLORCA PALMA DE MALLORCA PALMA DE MALLORCA EIVISSA EIVISSA LAS PALMAS DE GRAN CANARIA LAS PALMAS DE GRAN CANARIA LAS PALMAS DE GRAN CANARIA LAS PALMAS DE GRAN CANARIA LAS PALMAS FUENTEVENTURA SANTA CRUZ DE TENERIFE SANTA CRUZ DE TENERIFE SANTA CRUZ DE TENERIFE SANTA CRUZ DE TENERIFE SANTA CRUZ DE TENERIFE MURCIA LA RIOJA ALAVA GUIPOZCOA GUIPUZCOA VIZCAYA VIZCAYA

Tel +34 963179400 956291017 956591303 956180723 957483112 958246700 959210177 695500977 959530254 953086980 953248000 953750440 952045500 952828244 952379203 952803512 954478700 974356002 902023935 976721300 985246217 985180117 942361606 942290040 942203084 967599390 947001100 987244663 923265151 983429130 983423536 902233200 932301000 933644455 872080709 972817179 973700639 973705000 977245577 977326363 914004400 917225074 917220400 913378102 948066066 965261011 966657600 966658140 966881924 964231440 964467630 963179400 963861100 924939000 924213000 924810751 924007300 981228888 981140404 981519988 971729920 971735328 971737070 971771302 971313947 971332800 928372149 928491770 928010203 928128000 928801500 928532186 922568600 922238400 922380550 902109974 922757549 968341060 941276200 945161279 943003000 943667788 944035000 944040000

E-mail direccion@palcongres-vlc.com cadiz2000@palaciocongresos-cadiz.com centrodecongresos@aytosanfernando.org ifeca@dipucadiz.es palacio@cordobacongress.com palacio@pcgr.org administracion@huelvacultura.com palaciosyhoteles@hispalcon.com turismo@diphuelva.es general@ifeja.org cesjaen@promojaen.es turismo@ubedainteresa.com info@fycma.es palacioferiasycongresos@marbella.es reservas@palacio-congresos.com ifestepona@terra.es general@fibes.es congresos@aytojaca.es palaciodeteruel@telefonica.net informacion@auditoriozaragoza.com congresos@ayto-oviedo.es congresos@camaragijon.com calzada@palaciofestivales.com palaexpo@ayto-santander.es palaciomagdalena@ayto-santander.es direccion.albacete@beatrizhoteles.com info@palaciocongresosatapuerca.com congresos@palaciocongresossalamanca.com congresos@feriavalladolid.com funge@funge.uva.es info@firabcn.es ccib@ccib.es comercial@hrjuancarlos.com info@gironacongressos.org turisme@platjadaro.com auditori@paeria.cat fira@firadelleida.com info@palaucongrestgna.com info@firareus.com info@hotelauditorium.com convenciones@ifema.es info@madrideyc.es castellana.palacio@tourspain.es baluarte@baluarte.com palacio@coma.es ifa@feria-alicante.com congresos@turismedelx.com rrpp@palaualtea.com congresos@intur.com congresos@intur.com direccion@palcongres-vlc.com feriavalencia@feriavalencia.com recepcion-badajoz@palaciosdecongresosdeextremadura.es informacion@feriabadajoz.com comercial@feval.com recepcion-merida@palaciosdecongresosdeextremadura.es director@palexco.com director@palaciodelaopera.com info@palaciosantiago.com evillar@pcp.a-palma.es info@auditoriumdepalma.com info@congress-palace-palma.com preNsa@firesicongressos.com info@fecoef.com palau@ibizacongress.net administracion2@gabineteliterario.com marketing@pcongresos-canarias.com info@infecar.es congress@lopesan.com comercial@centrosturisticos.com cultura@cabildofuer.es info@auditoriodetenerife.com lolealedo.iftsa@cabtfe.es congresos@casinostenerife.com comercial@magmatenerife.es MNRComercial@expogrupo.com congresos@auditoriomurcia.org riojaforum@riojaforum.com congrestur@vitoria-gasteiz.org Kursaal@kursaal.org ficoba@ficoba.org info@euskalduna.net congresos@bec.eu

Web www.palcongres-vlc.com www.palaciocongresos-cadiz.com www.ifecajerez.org www.cordobacongress.com www.pcgr.org www.huelva.es www.palaciosyhoteles@hispalcon.com www.diphuelva.es www.ifeja.org www.ubedainteresa.com www.fycma.com www.marbella.es/congresos www.palacio-congresos.com www.fibes.es www.jaca.es www.feria-congresosteruel.com www.auditoriozaragoza.com www.palaciocongresos-oviedo.com www.feriasturias.es www.palaciofestivales.com www.palacioexposiciones.com www.palaciomagdalena.com www.beatrizhoteles.com www.palaciocongresosatapuerca.com www.auditoriociudaddeleon.net www.palaciocongresossalamanca.com www.feriavalladolid.com www.funge.uva.es www.firabcn.es www.ccib.es www.pcongresos.com www.gironacongressos.org www.platjadaro.com www.paeria.cat/auditori www.firadelleida.com www.palaucongrestgna.com www.firareus.com www.hotelauditorium.com www.convenciones.ifema.es www.madridespaciosycongresos.com www.palaciocongresosmadrid.es www.baluarte.com www.palaciodecongresosalicante.com www.feria-alicante.com www.congresoselche.com www.palaualtea.com www.palaudecongressos.com www.palaudecongressos.com www.palcongres-vlc.com www.horizontal.feriavalencia.com www.palaciosdecongresosdeextremadura.es www.feriabadajoz.com www.feval.com www.palaciosdecongresosdeextremadura.es www.palexco.com www.palaciodelaopera.com www.palaciosantiago.com www.pcongresosdepalma.com www.auditoriumdepalma.com www.congress-palace-palma.com www.firesicongressos.com www.fecoef.com www.ibizacongress.net www.gabineteliterario.com www.pcongresos-canarias.com www.infecar.es www.expomeloneras.com www.centrosturisticos.com www.auditoriodetenereife.com www.iftsa.com www.casinostenerife.com www.magmatenerife.es www.exppogrupo.com www.auditoriomurcia.org www.riojaforum.com www.vitoria-gasteiz.org/congresos www.kursaal.org www.eventoscostavasca.com www.euskalduna.net www.bilbaoexhibitioncentre.com

New Water Park Sirenis Aqualand in Punta Cana & Ibiza Sirenis Hotels & Resorts is an international, familyrun company with more than 40 years experience in the hotel business, based on the island of Ibiza (Balearics, Spain).

urrently we have 12 hotels, 6 in Spain and 6 in the Caribbean. As from this winter 2011/2012, Sirenis will be managing two additional hotels in Cuba – the newly constructed Sirenis Cayo Santa Maria, situated in Cayo Santa Maria, and the already established Sirenis Cayo Coco, situated in Cayo Coco. The company is in constant evolution, with new projects for international expansion in the leading tourist destinations. What’s new? This year, at the WTM11, we will be presenting our new projects and products. With the aim of offering a differentiated product and in order to meet the expectations of all our customers, both adults and children, the company has taken the decision to install a water park in selected hotels, under the brand name of SIRENIS AQUALAND.

Artist impression planned Sirenis Aqualand.

This winter 2011, we will be opening the first Sirenis Aqualand water park in our hotels in Punta Cana, the Sirenis Cocotal Beach Resort Casino & Spa and the Sirenis Tropical Suites Casino & Spa. The park will cover an area of 12.000 square metres and will have the following services and features: • Swimming pool in the central area of the park • Restaurant area: grill, hamburgers & pizza • 10 metre high tower with 2 water tubes, 2 open toboggans, kamikaze and free fall twister

• Aquaracer: 4 lane speed slides • Themed Caribbean Pirates children’s area for 4-11yr olds with 10 children’s water slides and 4 splash barrels • Children’s area for 4-11 yr olds with water jets and sprinklers • Children’s swimming pool for 2-4 yr olds with animal statues and water sprinkler • Nursery Guaranteed fun for all the family! For summer 2012, our second water park will be opening in Port des Torrent, Ibiza, situated between the popular hotel Sirenis Seaview Country Club and the Sirenis Hotel Club Aura. This park will cover an area of 4.500 square metres and will have similar services and features to the first one to be opened in Punta Cana. Sirenis Hotels & Resorts continues to expand in Cuba Sirenis Hotels & Resorts extends its destinations once more. This time with the brand new construction Sirenis Cayo Santa Maria, located in the homonym cayo (key), in the beautiful northern area of Cuba, and the Sirenis Cayo Coco, situated in Cayo Coco. Both hotels, part of the Cuban Gaviota hotel group, will be managed by Sirenis as from this winter. The Sirenis Cayo Santa Maria **** offers the signature high quality standards of Sirenis Hotels & Resorts, and it comprises 769 large rooms, 5 pools, water mirrors, thematic restaurants, beautiful landscapes

and more. The new all-inclusive resort will provide a pleasant and unforgettable stay, and in addition, there is a wide range of day and evening entertainment possibilities for all ages and tastes, such as the Baby Club for the youngest guests, or the spectacular musical shows to ensure every evening is memorable. The opening of this brand new hotel is expected to take place in December 2011 and Sirenis Hotels & Resorts are looking forward to managing this innovative new product. The Sirenis Cayo Coco ****, an established hotel which will be under the new management of Sirenis Hotels as from November 2011, will offer 307 rooms, 11 hectares of green areas, themed restaurants and 6 bars. This all-inclusive resort will also boast a wide range of facilities and features to suit all tastes and to ensure a wonderful stay in Cuba. You are invited to our stand at the WTM11, Hall S3, Stand CA301

Tel. +34 971312512 Fax +34 971313577 E-mail: info@sirenishotels.com

www.sirenishotels.com Special WTM · November 2011

Spain aims to remain one of these tourists’ favourite haunts, with a better, more varied offering

The best golf destination in Europe The complementary offer associated with golf is also important, because golfers travel with companions and also like to enjoy enriching experiences related to cultural nature and heritage tourism, to cite a few examples.

Costa Adeje golf course in Tenerife, Canary Islands.

pain is Europe’s leading golf destination and welcomes 35% of all holiday golfers from the Continent. And it aims to remain in the lead by both improving the specialised golf course and hotel offering, as well as attending to rigorous environmental criteria and extending them with additional options to meet an ever-exacting demand. Quality golf facilities, accessible courses, an excellent range of accommodations and complementary activities and good value for money are the factors European golf tourists appreciate the most when they travel to Spain. Scattered throughout the entire country are 398 golf courses, a few of the most notable of which are a 60-hole course in Andalusia, another 54-hole course in

Special WTM · November 2011

Murcia and 18 36-hole courses spread across several regions such as Andalusia, Catalonia, Madrid, the Balearic Islands and the Community of Valencia. More and better If, during the “expansionist” stage, the golf offer grew from approximately 200 courses in 2000 to almost double that number today, the bet is now on quality, as can be seen by investments made in established golf courses to improve their facilities. In recent months, new golf course projects have been approved in Andalusia, one has opened in the Community of Madrid and one in Valencia and major renovations and expansions are underway on courses in Catalonia and the Balearics.

Varied landscapes By region, the golf offering in the Canary Islands is marked by the 23º heat that is enjoyed throughout the year on average, which makes it one of the world’s best destinations for the game. The mixture of green tones from the greens and the background of the Atlantic Ocean, sand and volcanic rock also configures dreamy scenery in Tenerife, La Gomera, Gran Canaria, Fuerteventura and Lanzarote, which have 24 courses among them. As for the Balearic Islands, they now have 25 golf courses, 23 of which are in Mallorca, which allows for a varied game and a maximum distance of 20 minutes between courses. In Andalusia, a stringent legislative decree that stipulates respect for environmental conditions, among other aspects, was approved over a year ago. There is already one project underway that meets all the requirements: Següesal Golf Resort in Barbate, in addition to another ten courses that are pending. They will join internationally renowned Andalusian courses that range from Valderrama and Sotogrande to the newest in Cadiz, Costa de la Luz (Huelva) and Almeria. In Catalonia there are a total of 37 golf courses, 39 pitch & putts and 7 par 3s, heirs to the long golfing tradition in the region, whose first course opened in 1914. In the zone of the Spanish Levante, Valencia is the fifth-ranked Spanish region in the golf offer with 30 golf courses, several of which are associated with residential areas nearby. Recently a new course called La Galiana has been inaugurated. And in the region of Murcia, several of its 21 golf courses have been designed by the likes of golfers Jack Nicklaus, Severiano Ballesteros and Dave Thomas.

GOLF COURSES Golf Course FEDERACION ESPAÑOLA DE GOLF

Province MADRID

ANDALUCIA • FEDERACIÓN ANDALUZA AGUILON GOLF ALBORAN GOLF CLUB DE GOLF PLAYA MACENAS CLUB DE GOLF PLAYA SERENA CORTIJO GRANDE CLUB DE GOLF DESERT SPRINGS GOLF CLUB GOLF RESORT ALMERIMAR LA ENVIA GOLF MARINA GOLF MOJACAR VALLE DEL ESTE GOLF RESORT ALCAIDESA LINKS & ALCAIDESA HEATHLAND ALMENARA CLUB GOLF ARCOS GARDENS GOLF CLUB AND COUNTRY ESTATE BENALUP GOLF & COUNTRY CLUB CLUB DE GOLF EL CAMPANO CLUB DE GOLF LA CAÑADA CLUB DE GOLF LA RESERVA SOTOGRANDE CLUB DE GOLF NOVO SANCTI PETRI CLUB DE GOLF VALDERRAMA COSTA BALLENA OCEAN CLUB DE GOLF GOLF EL PUERTO LA ESTANCIA GOLF LOMAS DE SANCTI PETRI GOLF GARDEN MONTECASTILLO BARCELO GOLF CLUB MONTENMEDIO GOLF & COUNTRY CLUB REAL CLUB DE GOLF SOTOGRANDE ROTA CLUB DE GOLF SANLUCAR CLUB DE CAMPO SHERRY GOLF JEREZ THE SAN ROQUE CLUB VILLANUEVA GOLF VISTA HERMOSA CLUB DE GOLF CLUB DE CAMPO DE CORDOBA CLUB DE GOLF POZOBLANCO GOLF LAS LOMAS DEL LUQUE GRANADA CLUB DE GOLF LOS MORISCOS CLUB DE GOLF MEDINA ELVIRA GOLF SANTA CLARA GOLF GRANADA CLUB DE GOLF BELLAVISTA CLUB DE GOLF CORTA ATALAYA CLUB DE GOLF EL ROMPIDO COSTA ESURI GOLF CLUB GOLF DUNAS DE DOÑANA GOLF NUEVO PORTIL ISLA CANELA GOLF ISLANTILLA GOLF RESORT LA MONACILLA CLUB DE GOLF PARQUE DEPORTIVO DE LINARES “LA GARZA” ALHAURIN GOLF AÑORETA GOLF ARTOLA GOLF ATALAYA GOLF & COUNTRY CLUB BAVIERA GOLF BENALMADENA GOLF CABOPINO CLUB DE GOLF S.A. CALANOVA GOLF CERRADO DEL AGUILA GOLF CLUB DE GOLF ALOHA CLUB DE GOLF EL CANDADO CLUB DE GOLF EL COTO CLUB DE GOLF LA SIESTA CLUB DE GOLF LOS ALMENDROS CLUB ESTEPONA GOLF COSTA CASARES GOLF DOÑA JULIA GOLF EL CAMPANARIO GOLF EL CHAPARRAL GOLF CLUB EL PARAISO CLUB GOLF FLAMINGOS GOLF & ALFERINI GOLF GOLF & COUNTRY CLUB LA DUQUESA GOLF ANTEQUERA GOLF FINCA CORTESIN GOLF LA DAMA DE NOCHE GOLF PARADOR DE MALAGA GOLF RIO REAL GOLF TORREQUEBRADA GREENLIFE GOLF CLUB, S.L. GUADALHORCE CLUB DE GOLF GUADALMINA GOLF NORTE / SUR LA CALA GOLF & COUNTRY CLUB LA NORIA GOLF AND RESORT LA QUINTA GOLF & COUNTRY CLUB LA RESINA GOLF LAURO GOLF LOS ARQUEROS GOLF & COUNTRY CLUB LOS NARANJOS GOLF CLUB

MALAGA ALMERIA ALMERIA ALMERIA ALMERIA ALMERIA ALMERIA ALMERIA ALMERIA ALMERIA ALMERIA CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CADIZ CORDOBA CORDOBA CORDOBA GRANADA GRANADA GRANADA GRANADA HUELVA HUELVA HUELVA HUELVA HUELVA HUELVA HUELVA HUELVA HUELVA JAEN MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA

Special WTM · November 2011

Holes

Tel +34 915552682

18 par 70 18 18 18 9 18 27 18 18 18 18+18 27 18 18 18 18 18 36 18 27 + 9 par 3 18 18 18 + 9 18 18 18 + 9 par 3 18 18 18 + 9 36 18 9 18 9 18 18 18 18 18 18 9 36 36 18 18 18 27 18 9 18 + 9 par 3 18 9 par 3 36 18 9 18 18 9 18 + 9 par 3 9 9 par 3 9 par 3 9 18 9 par 34 18 9 par 3 18 18 36 18 18 18 9 27 18 18 9 par 3 18 36 +9 par 3 60 9 27 9 par 3 27 18 18

952225590 672655600 950208583 950548240 950333055 950479176 637861591/2 950607936 950559646 950133235 950398743 956791040 956582054 956704201 956424928 956493081 956794100 956785252 956494005 956791200 956847070 956876541 956532096 956498491 956151200 956455004 956785014 956827677 856130994 956088330 956613030 956474084 956541968 957350208 957339171 957503242 958584436 958825527 902888871 858702800 959319017 654001152 959024242 959328028 959441810 959528799 959477263 959486039 959100093 953604301 952595800 952405000 952831390 952882812 952555015 637504858 952850282 951170194 951170014 952907085 952299340 952804700 952933362 952113327 952937605 952937895 952937753 952904233 952587733/00 952883835 952889157 952890725 951060354 952937883 952818150 951011120 952765733 952442741 952839142 952179378 952883455 952669033 952587653 952762390 952885313 952412767 952784600 952812428

E-mail rfeg@golfspain.com info@fga.org jjserrano@aguilongolf.es alborangolf@alborangolf.com playamacenas@medgroup.es info@golfplayaserena.com golf@cortijogrande.net desertsprings@almanzora.com golfalmerimar@almerimar-resort.com reservas@laenviagolf.com info@marinagolf.es reservas.golf@valledeleste.es golf@alcaidesa.com almenara.golf@sotogrande.com golf@arcosgardens.com info@benalupgolf.com campano@golf-novosancti.es reservas@lacanadagolf.com lareserva@sotogrande.com info@golf-novosancti.es greenfees@valderrama.com info@ballenagolf.com info@golfelpuerto.com info@golflaestancia.com info@golflomas.com montecastillo.golf@barcelo.com info@montenmedio.es info@golfsotogrande.com competicion@rotaclubgolf.es golf@sanlucarclubdecampo.com info@sherrygolf.com info@sanroqueclub.com reservas@villanuevagolf.com info@vistahermosaclubdegolf.com administracion@golfcordoba.com golf_pozoblanco@hotmail.com laslomasdelduque@telefonica.net reservas@granadaclubdegolf.com moriscosgolf@gmail.com sales@grupobalboa.com info@santaclaragolfgranada.com bellavista@golfbellavista.com cortaatalaya@golf-andalucia.net info@golfelrompido.es caddiemaster.costaesuri@aymerichgolf.com info@golfdunasdedonana.com golfnuevoportil@lagunasdelportil.com golf@islacanela.es reservasgolf@islantillagolfresort.com info@lamonacillagolf.com info.pdg@andalucia.org reservasgolf@alhauringolf.com anoreta@golf-andalucia.net info@hotelartola.com info@atalaya-golf.com info@bavieragolf.com benalmadenagolf@aymerichgolf.com reservas.cabopino@aymerichgolf.com reservas@calanovagolfclub.com golf@cerradodelaguila.com office@clubdegolfaloha.com info@clubelcandado.com coto@golf-andalucia.net siestagolf@yahoo.es ddb@losalmendrosgolf.e.telefonica.net information@esteponagolf.com info@casarescostagolf.com reservasdonajulia@grupotheud.es info@elcampanariogolf.com reservas@golfelchaparral.com info@elparaisogolfclub.com info@flamingosgolf.com info@golfladuquesa.com director@golfcortesin.es reservas@golfdamadenoche.com reservas@rioreal.com bookings@golftorrequebrada.com golf@greenlife-golf.com reservas@guadalhorce.com reservas@guadalminagolf.com golf@lacala.com info@lanoriagolf.net reservas@laquintagolf.com laresinagolf@hotmail.com info@laurogolf.com caddiemaster@es.taylorwimpey.com teetimes@losnaranjos.com

Web www.golfspainfederacion.com www.fga.org www.aguilongolf.com www.alborangolf.com www.playamacenas.com www.golfplayaserena.com www.cortijogrande.net www.almanzora.com www.golfalmerimar.com www.laenviagolf.com www: marinagolf.com www.valledeleste.es www.alcaidesa.com www.almenaragolfresort.com www.arcosgardens.com www.benalupgolf.com www.golf-novosancti.es www.lacanadagolf.com www.sotogrande.com www.golf-novosancti.es www.valderrama.com www.ballenagolf.com www.golfelpuerto.com www.golflaestancia.com www.golflomas.com www.barcelomontecastillo.com www.montenmedio.es www.golfsotogrande.com www.rotaclubdegolf.es www.sanlucarclubdecampo.com www.sherrygolf.com www.sanroqueclub.com www.villanuevagolf.com www.vistahermosaclubdegolf.com www.golfcordoba.com www.golfpozoblanco.com www.laslomasdelduque.com www.granadaclubdegolf.com www.moriscosgolf.com www.medinaelvira.com www.santaclaragolfgranada.com www.golfbellavista.com www.clubdegolfcortaatalaya.com www.golfelrompido.es www.costaesurigolfclub.com www.golfdunasdedonana.com www.nuevoportilgolf.es www.golfislacanela.es www.islantillagolfresort.com www.alzegolf.com www.turismoydeportedeandalucia.com www.alhauringolf.com www.anoretagolf.es www.hotelartola.com www.atalaya-golf.com www.bavieragolf.com www.benalmadenagolfcenter.com www.cabopinogolf.com www.calanovagolfclub.com www.cerradodelaguila.com www.clubdegolfaloha.com www.clubelcandado.com www.marbella.com www.losalmendrosgolf.com www.esteponagolf.com www.casarescostagolf.com www.donajuliagolf.es www.elcamapanarionet.com www.golfelchaparral.com www.elparaisogolfclub.com www.flamingosgolf.com www.golfladuquesa.com www.golfantequera.com www.fincacortesin.com www.golfdamadenoche.com www.parador.es www.rioreal.com www.golftorrequebrada.com www.greenlife-golf.com www.guadalhorce.com www.guadalminagolf.com www.lacala.com www.lanoriagolf.net www.laquintagolf.com www.laresina.net www.laurogolf.com www.losarquerosgolf.com www.losnaranjos.com

GOLF COURSES Golf Course MARBELLA GOLF & COUNTRY CLUB MIJAS GOLF CLUB MIRAFLORES GOLF MONTE MAYOR GOLF & COUNTRY CLUB MONTE PARAISO GOLF REAL CLUB DE CAMPO DE MALAGA REAL CLUB DE GOLF LAS BRISAS SANTA CLARA GOLF MARBELLA SANTA MARIA GOLF & COUNTRY CLUB SANTANA GOLF VALLE ROMANO GOLF CLUB ZAUDIN GOLF HATO VERDE GOLF LAS MINAS GOLF REAL CLUB DE GOLF DE SEVILLA REAL CLUB PINEDA DE SEVILLA

Province MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA MALAGA SEVILLA SEVILLA SEVILLA SEVILLA SEVILLA

ARAGON • FEDERACIÓN ARAGONESA DE GOLF BENASQUE CLUB, S.A. CLUB DE GOLF JACA GOLF DE GUARA MARGAS GOLF CAMPO MUNICIPAL DE GOLF EL CASTILLEJO AUGUSTA GOLF CALATAYUD CLUB DE GOLF LA PEÑAZA GOLF LOS LAGOS REAL AERO CLUB DE ZARAGOZA

ZARAGOZA HUESCA HUESCA HUESCA HUESCA TERUEL ZARAGOZA ZARAGOZA ZARAGOZA ZARAGOZA

CANTABRIA • FEDERACIÓN DE CANTABRIA CAMPO DE GOLF ABRA DEL PAS CAMPO DE GOLF DE LA JUNQUERA CAMPO DE GOLF DE NESTARES CAMPO DE GOLF OYAMBRE CAMPO MUNICIPAL DE GOLF MATALEÑAS CLUB DE GOLF ROVACIAS CLUB PARAYAS, S.D GOLF SANTA MARINA NOJA GOLF RAMON SOTA GOLF REAL GOLF DE PEDREÑA

SANTANDER CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA CANTABRIA

CASTILLA LA MANCHA • FEDERACIÓN DE GOLF DE CASTILLA-LA MANCHA CLUB GOLF EL BONILLO GOLF LAS PINAILLAS CLUB DE GOLF TOMELLOSO EL REINO GOLF CLUB DE GOLF CUESTA BLANCA CLUB DE GOLF LA LAGUNA DEL TITO CLUB DE GOLF LA VEREDA VILLAR DE OLALLA GOLF GOLF CABANILLAS GUADALAJARA CLUB GOLF GOLF DE VALDELUZ CLUB DE GOLF PABLO HERNANDEZ GOLF CAMPO DE LAYOS LAS ERILLAS GOLF PALOMAREJOS GOLF SEÑORIO DE ILLESCAS GOLF

GUADALAJARA ALBACETE ALBACETE CIUDAD REAL CIUDAD REAL CUENCA CUENCA CUENCA CUENCA GUADALAJARA GUADALAJARA TOLEDO TOLEDO TOLEDO TOLEDO TOLEDO

CASTILLA Y LEON • FEDERACIÓN DE CASTILLA Y LEÓN CASINO ABULENSE CLUB DE GOLF CLUB DE GOLF EL FRESNILLO / NATURAVILA CLUB DE GOLF NAVALUENGA GOLF CANDELEDA LA ALMARZA GOLF CLUB DE GOLF LERMA CLUB DE GOLF SALA DE LOS INFANTES CLUB DE GOLF VILLARIAS CLUB DE GOLF VILLATORO RIOCEREZO CLUB DE GOLF VALDORROS CLUB DE GOLF “ EL ENEBRAL” CLUB DE GOLF EL BIERZO LEON CLUB DE GOLF “EL CUETO” CAMPO MUNICIPAL DE GOLF “ISLA DOS AGUAS” GRIJOTA GOLF CAMPO DE GOLF DE SALAMANCA CAMPO DE GOLF VILLA MAYOR CAMPO MUNICIPAL DE GOLF LA CERRALLANA LA VALMUZA GOLF RESORT CLUB DE CAMPO EL TIRO CLUB DE GOLF LAS LLANÁS S.L. CLUB DE GOLF VILLA DE CUELLAR EL ESPINAR CLUB DE GOLF ESCUELA DE GOLF LOS ANGELES DE SAN RAFAEL VALDEMAZO CLUB DE GOLF CLUB DE GOLF LA DEHESA DE MORON CLUB DE GOLF SORIA NAVAGRULLA CLUB DE GOLF

VALLADOLID AVILA AVILA AVILA AVILA AVILA BURGOS BURGOS BURGOS BURGOS BURGOS BURGOS LEON LEON PALENCIA PALENCIA SALAMANCA SALAMANCA SALAMANCA SALAMANCA SEGOVIA SEGOVIA SEGOVIA SEGOVIA SEGOVIA SEGOVIA SORIA SORIA SORIA

Special WTM · November 2011

Holes 18 18+18 18 18 9 18 18 18 18 18 18 18 18 9 18 18

18 18 9 18 + 9 9 18 18 18 9 15 9 18 9 9 9 9 18 9 9 18 + 9 9 18 par 72 9 9 9+9 18 18 18 18 9 18 9 18 9 9 18 9 9 18 18 9 9 9 18 par 72 18 9 18 9 par 64 9 18 18 par 72 + 9 9 18 9 9 9 9 11 9 9 18 9

Tel +34 952830500 952476843 952931960 952937111 952822781 952376677 952813021 952850111 952831036 902517700 952800600 954154159 955795057 955750678 954124301 954611400

E-mail reservas@marbellagolf.com info@mijasgolf.org info@miraflores.com reservations@montemayorgolf.com reservas@monteparaisogolf.com club@rccm-golf.com info@realclubdegolflasbrisas.com reservas@santaclaragolfmarbella.com caddymaster@santamariagolfclub.com info@santanagolf.com reservasgolf@valleromano.es comercial@clubzaudingolf.com info@clubhatoverde.es info@lasminasgolf.com reservas@sevillagolf.com informacion@rcpineda.com

976731374 974552984 974350770 974340165 974499400 606281867 976891900 976342800 976617613 976366901

info@aragongolf.com golfbenasqueclub@arrakis.es jacagolf@aymerichgolf.com info@golfdeguara.es informacion@margasgolf.es contacto@golfelcastillejo.es augustagolfcalatayud@hotmail.com administracion@golflapenaza.com info@golfloslagos.com mail@realaeroclubdezaragoza.com

942239874 942577597 942501040 942771127 942882378 942203075 942722543 942250250 942712248 942631022 942506270 942500001

info@federacioncantabradegolf.net abrapas@cantur.com lajunqueragolfclub@telefonica.net golfnestares@telefonica.net golfoyambre@teginser.es imd-golf@ayto-santander.es clubdegolf@rovacias.com info@clubparayas.com info@golfsantamarina.com info@noja-golf.com info@golframonsota.com comite@realgolfdepedrena.com

949262300 967370670 967192200 926514690 926690072 969331303 969300442 969225899 969267198 949324600 949100233 925772230 925376745 925878525 902142343 925518359

federacion@fedgolfclm.com correo@clubdegolfelbonillo.com golfpinaillas@terra.es clubdegolftomelloso@clubdegolftomelloso.com recepcion_golf@elreino.com correo@clubdegolfcuestablanca.es molinorusgolf@hotmail.com golflavereda@navegalia.com villardeolallagolf@sarrionsa.es golfcabanillas@gmail.com informacion@golfdevaldeluz.com cgpablohernandez@telefonica.net info@layos-golf.com erillas@erillasgolf.com deportivo@palomarejosgolf.com info@senoriodeillescasgolf.com

983290784 informacion@federaciondegolfdecastillayleon.org 920220025 administracion@casinoabulense.com 920352059 recepcion@naturavila.es 920298040 administracio@golfnavaluenga.com 920380915 golfcandeleda@hotmail.com 920318423 laalmarzagolf@hotmail.com 947171214 reservas@golflerma.com 947380708 golfsaladelosinfantes@yahoo.es 639703292 Roberto.alonsoarenaza@gmail.com 947560969 947431095 riocerezogolf@copsaec.es 947560946 golfburgos@hotmail.com 987695129 info@bierzogolf.com 987303400 correo@golfdeleon.com 979721716 cmgisladosaguas@pmdpalencia.com 979767361 info@grijotagolf.com 923329100 club@salamancagolf.com 923337011 info.villamayorgolf@grupomrs.com 923608639 info@clubgolfbejar.com 923284900 golf@la-valmuza.com 921471733 clubtiro@telefonica.net 921557864 golf@lasllanas.com 921142158 golfcuellar@teleline.net 921182542 golfespinar@teleline.es 921195500 info@asrgolf.com 921121380/630025061 975306075 golfdehesademoron@hotmail.com 975271075 golfsoria@golfsoria.com 975376322

Web www.marbellagolf.com www.mijasgolf.org www.miraflores-golf.com www.montemayorgolf.com www.monteparaisogolf.com www.rccm-golf.com www.realclubdegolflasbrisas.com www.santaclaragolfmarbella.com www.santamariagolfclub.com www.santanagolf.com www.valleromano.net www.clubzaudingolf.com www.clubhatoverde.es www.lasminasgolf.com www.sevillagolf.com www.rcpineda.com www.aragongolf.com www.aymerichgolf.com www.golfguara.es www.margasgolf.es www.golfelcastillejo.es www.augustagolfcalatayud.com www.golflapenaza.com www.golfloslagos.com

www.federacioncantabradegolf.net www.golfabradelpas.com www.golflajunquera.com www.cantur.com www.santanderdeportes.com www.rovacias.com www.clubparayas.com www.golfsantamarina.com www.noja-golf.com www.golframonsota.com www.realgolfdepedrena.com www.fedgolfclm.com www.clubdegolfelbonillo.com www.clubdegolflaspinaillas.com www.clubdegolftomelloso.com www.elreinogolf.com www.clubdegolfcuestablanca.es www.molinoderusgolf.es www.lavereda.org www.villardeolallagolf.es www.cabanillasgolf.com www.golfdevaldeluz.com www.layos-golf.com www.laserillasgolf.com www.palomarejosgolf.com www.senoriodeillescasgolf.com www.federaciondegolfdecastillayleon.org www.casinoabulense.com www.naturavila-elfresnillo.com www.golfnavaluenga.com www.golfcandeleda.com www.laalmarzagolf.com www.golflerma.com www.golfsalas.blogia.com www.riocerezogolf.es www.golfburgos.com www.bierzogolf.com www.golfdeleon.com www.pmdpalencia.com www.grijotagolf.com www.salamancagolf.com www.salamancaforum.com www.clubgolfbejar.com www.la-valmuza.com www.clubeltiro.com www.lasllanas.com www.terra.es/personal/golf.cuellar www.golfespinar.alojamientogratis.es www.asrgolf.com golfvaldemazo@hotmail.com www.golfasequible.com www.golfsoria.com

GOLF COURSES Golf Course ALDEAMAYOR CLUB DE GOLF CLUB DE GOLF ENTREPINOS CLUB DE GOLF LA GALERA GOLF SOTOVERDE- FINA GOLF CAMPO DE GOLF DE VILLARRIN

Province VALLADOLID VALLADOLID VALLADOLID VALLADOLID ZAMORA

CATALUNYA • FEDERACIÓN CATALANA CALDES GOLF CAN CUYAS GOLF CLUB DE GOLF BARCELONA CLUB DE GOLF CASTELLTERCOL CLUB DE GOLF HCP1 CLUB DE GOLF LA MOLA CLUB DE GOLF LLAVANERAS CLUB DE GOLF MONTBRU MOIA CLUB DE GOLF OSONA-MONTANYA - EL BRULL CLUB DE GOLF PORT DEL COMTE CLUB DE GOLF SANT CUGAT CLUB DE GOLF TERRAMAR CLUB DE GOLF VALLROMANES GOLF LA ROQUETA GOLF SAN VICENÇ DE MONTALT GOLF SANT FELIU GOLF SANT JOAN LA GARRIGA GOLF MANRESSA GOLF CLUB REAL CLUB DE GOLF “EL PRAT” TARADELL GOLF VILALBA CLUB DE GOLF CLUB DE GOLF ANGEL DE LLORET CLUB DE GOLF CAMPRODON CLUB DE GOLF COSTA BRAVA CLUB DE GOLF TORREMIRONA CLUB GOLF D’ARO MAS NOU EMPORDA GOLF FONTANALS GOLF GOLF GIRONA GOLF PLATJA DE PALS GOLF SERRES DE PALS MAS PAGES GOLF PERALADA GOLF PGA GOLF DE CATALUÑA REAL CLUB DE GOLF DE CERDAÑA ARAVELL GOLF CLUB DE GOLF RIBERA SALADA RAIMAT CLUB DE GOLF CLUB DE GOLF BONMONT TERRES NOVES CLUB DE GOLF COSTA DORADA-TARRAGONA CLUB DE GOLF EL VENDRELL CLUB DE GOLF LA GRAIERA CLUB DE GOLF REUS AIGÜESVERDS PORTAVENTURA GOLF CAMPO CENTRO/NORTE /SUR

BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA BARCELONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA GIRONA LERIDA LERIDA LERIDA TARRAGONA TARRAGONA TARRAGONA TARRAGONA TARRAGONA TARRAGONA

COMUNIDAD DE MADRID • FEDERACIÓN DE GOLF DE MADRID AYMERICH GOLF CENTER SOMONTES GOLF CAMPO DE GOLF BASE AEREA DE TORREJON CAMPO DE GOLF DE SOMOSAGUAS CAMPO DE TECNIFICACION DE MADRID CASINO CLUB DE GOLF RETAMARES CDM “LA DEHESA” CENTRO DEPORTIVO BARBERAN CENTRO NACIONAL DE LA RFEG CLUB DE CAMPO VILLA DE MADRID CLUB DE GOLF ARANJUEZ CLUB DE GOLF ENCINAR CLUB DE GOLF LOMAS-BOSQUE CLUB DE GOLF OLIVAR DE LA HINOJOSA CLUB DE GOLF Y DEPORTES-GOLF SCRATCH,SL CLUB JARAMA R.A.C.E. CLUB LAS ENCINAS DE BOADILLA EL ENCIN GOLF EL ROBLEDAL GOLF GOLF DEHESA GOLF JARDIN DE ARANJUEZ GOLF LA MORALEJA GOLF PARK MADRID GOLF SANTANDER GOLF VILLA DEL ESCORIAL GREEN CANAL GREEN PADDOK LA HERRERIA CLUB DE GOLF LAS REJAS OPEN CLUB NUEVO CLUB DE GOLF DE MADRID PALACIO DEL NEGRALEJO REAL CLUB DE LA PUERTA DE HIERRO REAL SOCIEDAD HIPICA ESPAÑOLA CLUB DE CAMPO

MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID MADRID

COMUNIDAD FORAL DE NAVARRA • FEDERACIÓN NAVARRA DE GOLF

PAMPLONA

Holes 18 par 70 + 9 par 3 18 9 18 9

Tel +34 983552463 983590511 983331977 983311109 980580189

934145262 9 + 9 +3 938626265 9 par 3 936855566 18 + 9 937728800 9 938668136 18 par 3 937913001 9 937300397 18 937926050 9 937449168 18 938840170 9 par 32 973480950 18 + 9 par 3 936743908 18 par 3 938942043 18 935729064 9 938331328 18 937914949 9 938663096 18 936753050 18 938612751 18 938352882 45 937281000 9 938126678 18 par 71 938444886 9 972365416 9 972130125 18 972837150 18 972553737 18 par 72 + 9 par 3 972816727 36 972760450 18 + 3 972144374 18 par 72 972171641 18 972667739 18 par 72 972637375 18 972561001 18 972538287 36 972472577 27 972141408 18 973360066 9 973481617 18 973737539 18 977818111 18 977653361 18 977668031 18 + 18 977168032 18 977752725 9 par 34 977129070

915567134 9 913161343 18 916274739 9 913521647 9 par 3 913768770 18 + 9 par 3 916202540 9 915090013 9 915091140 18 913769060 36 + 9 915502010 9 918916698 9 918674516 18 916167500 18 par 72 + 9 par 29 917211989 9 916637032 18 + 9 par 3 916570011 9 916322746 18 918307096 18 918859659 18 918157022 18 918754777 18 + 9 par 3 916500700 9 par 3 916614444 18 par 72 912573929 9 918960785 9 902222421 9 918595107 18 918905111 9 par 54 + 9 par 27 916347930 18 916300820 9 par 3 916690422 36 + 9 par 3 913161745 36 916571018

948210132

E-mail info@aldeamayorclub.com golfentrepinos@golfentrepinos.com deportes@lagalera.net gerencia.valladolid@finagolf.com golfvillarrin@golfrais.e.telefonica.net catgolf@catgolf.com reservas@golfdecaldes.com info@cancuyasgolf.com reservas@golfdebarcelona.com clubgolfcastell@telefonica.net info@hcp1.es administracio@golflamola.com club@golfllavaneras.com info@golfmoia.com info@golfmontanya.com esqui@portdelcompte.net golfsc@golfsantcugat.com terramar.golf@teleline.es info@golfvallromanes.com info@golflaroqueta.com info@golfsantvicens.com golfsantfeliu@grupobroquetas.com recepcio@golfsantjoan.com lagarrigagolf@lagarrigagolf.com golfmanresa@golfmanresa.com rcgep@rcgep.com recepcio@golfpublictaradell.com vilalbagolf@vilalba golf.com golf_camprodon@eresmas.com info@golfcostabrava.com info@torremirona.com info@golfdaro.com info@empordagolf.com info@fontanalsgolf.com golfgirona@golfgirona.com info@golfplatjadepals.com info@golfserresdepals.com golf@maspages.com casa.club@golfperalada.com comercial@pgacatalunya.com info@rcgcerdanya.com secretaria@aravellgolfclub.com riberasalada@eresmas.com gerencia@raimatgolf.com golfbonmont@medgroup.es reservas@golfcostadoradatarragona.com info@pitchandputtvendrell.es info@graiera.es info@golfreusaiguesverds.com portaventura.golf@portaventura.es info@fedgolfmadrid.com somontes@aymerichgolf.com golftorrejon@hotmail.com

Web www.aldeamayorclub.com www.golfentrepinos.com www.lagalera.net www.finagolf.com www.fgolfcyl.org/a2/villarrin.asp www.catgolf.com www.golfdecaldes.com www.cancuyasgolf.com www.golfdebarcelona.com www.golfcastelltercol.cat www.hcp1.es www.golflamola.com www.golfllavaneras.com www.golfmoia.com www.golfmontanya.com www.golfsantcugat.com www.golfterramar.com www.golfvallromanes.com www.golflaroqueta.com www.golfsantvicens.es www.golfsantfeliu.com www.golfsantjoan.com www.lagarigagolf.com www.golfmanresa.com www.rcgep.com www.golfpublictaradell.com www.vilalbagolf.com www.golfcampodron.es www.golfcostabrava.com www.torremirona.com www.golfdaro.com www.empordagolf.com www.fontanalsgolf.com www.golfgirona.com www.golfplatjadepals.com www.golfserresdepals.com www.maspages.com www.golfperalada.com www.pgacatalunya.com www.rcgcerdanya.com www.aravellgolfclub.com www.raimatgolf.com www.bonmont.es www.golfcostadoradatarragona.com www.pitchandputtvendrell.es www.graiera.es www.golfreusaiguesverds.com www.portaventura.es www.fedgolfmadrid.com www.aymerichgolf.com

infocentro@fedgolfmadrid.com deportivo@casinoclubdegolf.es golf@ladehesa.org cdeabarberan@terra.es postmaster@cngolf.es deportes@clubvillademadrid.com golfdearanjuez@telefonica.net golfencinar@yahoo.es golf@lomas-bosque.com go@golfolivar.com

www.fedgolfmadrid.com/centrotecnificacion www.casinoclubdegolf.es www.ladehesa.org

golf@race.es golflasencinas@clublasencinas.com encin@encingolf.com elrobledalgolf@aymerichgolf.com secretaria@golfladehesa.es reservas@finagolf.com administracion@golflamoraleja.com info@golfpark.es mastercaddie@golfsantander.es

www.race.es www.clublasencinas.com www.encingolf.com www.elrobledalgolf.com www.golfladehesa.es www.finagolf.com wwww.golflamoraleja.com www.golfpark.es www.golfsantander.es

info@greencanalgolf.es info@greenpaddock.com gestiondeportiva@golflaherreria.com eperez@lasrejasgolf.com ncg@golflasmatas.e.telefonica.net golfnegralejo@hotmail.com deportes1@realclubpuertadehierro.es deportes@rshecc.es

www.greencanalgolf.es www.greenpaddock.com www.golflaherreria.com www.lasrejasopenclub.com

fngolf@fnavarragolf.com

www.cngolf.es www.villademadrid.com www.clubdegolfaranjuez.es www.golfencinar.com www.lomas-bosque.com www.golfolivar.com

www.golfnegralejo.com www.realclubpuertadehierro.com www.rshecc.es www.fnavarragolf.com

Special WTM · November 2011

GOLF COURSES Golf Course CLUB DE GOLF CASTILLO DE GORRAIZ CLUB DE GOLF ULZAMA ZUASTI CLUB DE CAMPO

Province NAVARRA NAVARRA NAVARRA

COMUNIDAD VALENCIANA · FEDERACION DE GOLF DE LA COM. VALENCIANA ALENDA GOLF CLUB ALICANTE GOLF CAMPO DE GOLF LA FINCA CLUB DE GOLF BONALBA CLUB DE GOLF DON CAYO CLUB DE GOLF IFACH CLUB DE GOLF JAVEA CLUB DE GOLF LA MARQUESA CLUB DE GOLF VILLAMARTIN EL PLANTIO GOLF GOLF FONT DE LLOP GOLF LA RAMBLAS DE CAMPOAMOR GOLF LAS REJAS DE BENIDORM SOL DE PONIENTE GOLF P&P SIERRA CORTINA FINESTRAT LA SELLA GOLF LO ROMERO GOLF VILLAITANA GOLF VISTABELLA GOLF CLUB DE CAMPO DEL MEDITERRANEO CLUB DE GOLF COSTA DE AZAHAR PANORAMICA GOLF & COUNTRY CLUB CAMPO DE GOLF LA GALIANA CAMPO DE GOLF OLIVA NOVA CAMPO DE GOLF PARADOR EL SALER CLUB DE GOLF DE GANDIA CLUB DE GOLF EL BOSQUE CLUB DE GOLF ESCORPION CLUB DE GOLF MANISES COFRENTES GOLF PITCH & PUTT FORESSOS GOLF

VALENCIA ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE ALICANTE CASTELLON CASTELLON CASTELLON VALENCIA VALENCIA VALENCIA VALENCIA VALENCIA VALENCIA VALENCIA VALENCIA VALENCIA

EXTREMADURA FEDERACION EXTREMEÑA DE GOLF DON TELLO CLUB DE GOLF DE MERIDA GOLF DEL GUADIANA GALISTEO GOLF NORBA CLUB DE GOLF TALAYUELA GOLF

CACERES BADAJOZ BADAJOZ CACERES CACERES CACERES

GALICIA FEDERACION GALLEGA DE GOLF CLUB DE GOLF CAMPOMAR CLUB DE GOLF VAL DE ROIS HERCULES CLUB DE GOLF MIÑO GOLF REAL AERO CLUB DE SANTIAGO REAL CLUB DE GOLF DE LA CORUÑA BALNEARIO DE GUITIRIZ CLUB DE GOLF AUGAS SANTAS CLUB DE GOLF DE LUGO CLUB DE GOLF RIO CABE GOLF PILAR SARRIA MONTEALEGRE CLUB DE GOLF, S.A. CAMPO DE GOLF BALNEARIO MONDARIZ CLUB DE GOLF RIA DE VIGO GOLF DE MEIS GOLF LA TOJA REAL AERO CLUB DE VIGO

A CORUÑA A CORUÑA A CORUÑA A CORUÑA A CORUÑA A CORUÑA A CORUÑA LUGO LUGO LUGO LUGO LUGO ORENSE PONTEVEDRA PONTEVEDRA PONTEVEDRA PONTEVEDRA PONTEVEDRA

ILLES BALEARS • FEDERACIÓN BALEAR CLUB DE GOLF IBIZA - ROCA LLISA ARABELLA GOLF SON QUINT & EXECUTIVE COURSE CANYAMEL GOLF CLUB CLUB DE GOLF ALCANADA CLUB DE GOLF ANDRATX CLUB DE GOLF CAPDEPERA CLUB DE GOLF PONIENTE CLUB DE GOLF SON SERVERA CLUB DE GOLF VALL D’OR GOLF DE SON TERMENS GOLF LA RESERVA ROTANA GOLF MAIORIS GOLF PARK MALLORCA GOLF POLLENSA GOLF SANTA PONSA/SANTA PONSA II/SANTA PONSA III GOLF SON GUAL GOLF SON MUNTANER MARRIOTT GOLF SON ANTEM ESTE/OESTE PULA GOLF REAL GOLF BENDINAT SON VIDA CLUB DE GOLF CLUB DE GOLF SON PARC

PALMA DE MALLORCA IBIZA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MENORCA

ISLAS CANARIAS- GRAN CANARIA • FEDERACIÓN DE CANARIAS

TENERIFE

Special WTM · November 2011

Holes 18 18 par 72 18 18 18 18 + 1 18 9 9 9 18 par 72 18 18 + 9 par 3 18 18 9 18 27 18 36 11 18 9 18 18 18 + 5 18 18 18 27 + 9 par 3 9 9 18

9 18 18 par 3 18 18 par 72

9 9 18 18 9 18 9 18 9 9 par 3 9 18 par 3 + 9 18 18 18 9 9 27 18 + 9 18 18 18 18 18 par 72 9 18 18 9 18 par 72 18 9 18 18 18 36 18 18 par 70 18 18

Tel +34 948337073 948305162 948302900

E-mail golfgorraiz@golfgorraiz.com info@golfulzama.com golf@zuasti.com

Web www.golfgorraiz.com www.golfulzama.com www.zuasti.com

963935403 965620521 965152043 966729010 965955955 965848046 966497114 965792584 966714258 966765170 965189115 966126767 966774728 966889775 966112093 966454252 902180918 966813013 966107846 964321227 964280979 964493072 961103838 962857818 961610384 962873208 961808009 961601211 961534069 902024385 902367663

federacion@golfcv.com cadymaster@alendagolf.com booking@alicantegolf.com golflafinca@grupoquara.com golfbonalba@golfbonalba.com info@golfdoncayo.com golfifach@gmail.com golfenjavea@wanadoo.es info@lamarquesagolf.es golfvillamartin@grupoquara.com elplantiogolf@elplantio.com info@fdlgolf.es golflasramblas@grupoquara.com reservasbenidorm@lasrejasgolf.com pitchandputt@sierracortinaresort.com info@lasellagolf.com info@loromerogolf.es caddymaster.golf@villaitana.com bookings@vistabellagolf.com club@ccmediterraneo.com info@golfcostadeazahar.com info@panoramicaclubdegolf.com reservas@lagalianagolf.com caddy@olivanova.com saler.golf@parador.es golf.gandia@telefonica.es golf.office@elbosquegolf.com escorpion@clubescorpion.com info@clubgolfmanises.es reservascofrentesgolf@balneario.com foressosgolf@aymerichgolf.com

927214379 924123038 924448188 615135486 927231441 927667024

federacion@fexgolf.com dontello@dontellogolf.com golfguadiana@golfguadiana.com info@galisteogolf.es norbagolf@norbagolf.es golf@talayuelagolf.com

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981919030 981453910 981810864 981642545 628175182 981954910 981285200 982022200 982456705 982176314 982418279 652982456 988256118 986656200 986327051 986680533 986730158 986486645

fggolf@fggolf.com info@clubcampomar.com info@golfrois.com info@herculesgolf.com minogolf@aymerichgolf.com secretaria@aerosantiago.es info@clubgolfcoruna.com hotel@hesperia-balneariodeguitiriz.com golf@augassantas.es golflugo@golflugo.com info@golfriocabe.es elpilar@golfsarria.com administracion@montealegreclubdegolf.es gerentegolf@balneariodemondariz.com info@riadevigogolf.com meis@campodegolfmeis.com info@latojagolf.com admon@racvigo.com

www.fggolf.com www.clubcampomar.com www.golfrois.com www.herculesgolf.com www.clubdegolfmino.com www.aerosantiago.es www.clubgolfcoruna.com www.hesperia.es www.augassantas.es www.golflugo.com www.riocabe.es www.golfsarria.com www.montealegreclubdegolf.com www.balneariodemondariz.com www.riadevigogolf.com www.campodegolfmeis.com www.latojagolf.com www.racvigo.com

971722753 971196118 971783050 971841313 971549560 971236280 971818500 971130148 971840096 971837001 971617862 971845685 971748315 971797330 971533216 971690211 971785888 971783030 971129200 971817034 971405200 971791210 971188875

fbgolf@fbgolf.com info@golfibiza.com golf.sqg@arabellastarwood.com casaclub@canyamelgolf.com info@golf-alcanada.com info@golfdeandratx.com info@golfcapdepera.com golf@ponientegolf.com cgss@golfsonservera.com valldorgolf@valldorgolf.com golfsontermens@hotmail.com info@reservarotana.com recepcion@golfmaioris.es reservas@golfparkmallorca.com rec@golfpollensa.com golf1@habitatgolf.es info@son-gual.com golf.smg@arabellastarwood.com mhrs.pmigs.golf.reservation@marriott.com reserva@pulagolf.com golfbendinat@terra.es golf.svg@arabellastarwood.com info@golfsonparc.com

www.fbgolf.com www.golfibiza.com www.sonquintgolf.com www.canyamelgolf.com www.golf-alcanada..com www.golfdeandratx.com www.golfcapdepera.com www.ponientegolf.com www.golfsonservera.com www.valldorgolf.com www.golfsontermens.com www.reservarotana.com www.golfmaioris.es www.golfparkmallorca.com www.golfpollensa.com www.habitatgolf.es www.son-gual.com www.sonmuntanergolf.com www.sonantemgolf.com www.pulagolf.com www.realgolfbendinat.com www.sonvidagolf.com www.golfsonparc.com

922278354

mlfornies@federacioncanariagolf.com

www.federacioncanariagolf.com

www.golfcv.com www.alendagolf.com www.alicantegolf.com www.grupoquara.com www.golfbonalba.com www.golfdoncayo.com www.ifachgolf.com www.javeagolf.com www.lamarquesagolf.es www.grupoquara.com www.elplantio.com www.fdlgolf.es www.grupoquara.com www.lasrejasgolf.com www.sierracortinagolf.com www.lasellagolf.com www.loromerogolf.com www.villaitana.com www.vistabellagolf.com www.ccmediterraneo.com www.golfcostadeazahar.com www.panoramicaclubdegolf.com www.lagalianagolf.com www.olivanovagolf.com www.parador.es www.elbosquegolf.com www.clubescorpion.com www.realclubgolfmanises.es www.cofrentesgolf.com www.foressosgolf.com

GOLF COURSES Golf Course ANFITAURO GOLF EL CORTIJO CLUB DE CAMPO LAS PALMERAS GOLF MASPALOMAS GOLF MELONERAS GOLF REAL CLUB DE GOLF LAS PALMAS SALOBRE GOLF & RESORT

Province LAS PALMAS LAS PALMAS LAS PALMAS LAS PALMAS LAS PALMAS LAS PALMAS LAS PALMAS

Holes 18 + 9 18 18 par 3 18 18 par 71 18 36

ISLAS CANARIAS - FUERTEVENTURA FUERTEVENTURA GOLF GOLF SALINAS DE ANTIGUA PLAYITAS GOLF

FUERTEVENTURA FUERTEVENTURA FUERTEVENTURA

18 18 18

ISLAS CANARIAS-LANZAROTE GOLF COSTA TEGUISE LANZAROTE GOLF PITCH & PUTT HESPERIA PLAYA DORADA

LANZAROTE LANZAROTE LANZAROTE

18 18 9

ISLAS CANARIAS - TENERIFE ABAMA GOLF AMARILLA GOLF & COUNTRY CLUB BUENAVISTA GOLF CAMPO DE GOLF LAS AMERICAS GOLF COSTA ADEJE GOLF DEL SUR GOLF LA ROSALEDA GOLF LOS PALOS REAL CLUB DE GOLF TENERIFE

TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE

ISLAS CANARIAS-LA GOMERA TECINA GOLF

LA GOMERA

LA RIOJA · FEDERACIÓN DE GOLF DE LA RIOJA CLUB DE GOLF RIOJA ALTA CLUB DE GOLF SOJUELA EL CAMPO DE LOGROÑO

LA RIOJA LA RIOJA LA RIOJA LA RIOJA

MELILLA · FEDERACION MELILLENSE DE GOLF

MELILLA

PAIS VASO • FEDERACIÓN VASCA DE GOLF CLUB DE GOLF DE LARRABEA IZKI-GOLF ZUIA CLUB DE GOLF GOIBURU GOLF CLUB REAL GOLF CLUB DE SAN SEBASTIAN REAL GOLF CLUB DE ZARAUZ REAL NUEVO CLUB DE SAN SEBASTIAN BASOZABAL ARTXANDA GOLF CLUB DE CAMPO LAUKARIZ GOLF PALACIO DE URGOITI MEAZTEGI GOLF REAL SOCIEDAD DE GOLF DE NEGURI

GUIPUZCOA ALAVA ALAVA ALAVA GUIPUZCOA GUIPUZCOA GUIPUZCOA GUIPUZCOA VIZCAYA VIZCAYA VIZCAYA VIZCAYA VIZCAYA

PRINCIPADO DE ASTURIAS • FEDERACIÓN DE GOLF DEL PRINCIPADO DE ASTURIAS ALDAMA GOLF CAMPO MUN. DE GOLF DE LAS CALDAS CAMPO MUNICIPAL DE GOLF “LA LLOREA” CLUB DE GOLF CIERRO GRANDE CLUB DE GOLF DE LUARCA CLUB DE GOLF LA BARGANIZA CLUB DE GOLF LA CUESTA DE LLANES C. MPAL. CLUB DE GOLF LA FRESNEDA CLUB DE GOLF LA MORGAL CLUB DE GOLF LA RASA BERBES CLUB GOLF MADERA III - CAMPO MUN.GOLF TRAGAMON CLUB DE GOLF VILLAVICIOSA GOLF PALACIO DE RUBIANES LOS BALAGARES GOLF REAL CLUB DE GOLF DE CASTIELLO

ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS

REGION DE MURCIA • FEDERACIÓN DE GOLF DE LA REGIÓN DE MURCIA CLUB DE GOLF ALTORREAL EL VALLE GOLF GOLF LA TERCIA GOLF TORREPACHECO HACIENDA DEL ALAMO GOLF HACIENDA RIQUELME GOLF LA MANGA CLUB LA SERENA GOLF LA TORRE GOLF RESORT LORCA GOLF MAR MENOR BEST GOLF MOSA GOLF RESORT PERALEJA GOLF RODA GOLF SENSOL GOLF

MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA

18 18 18 18 27 27 9 9 par 72 18 18

Tel +34 928908000 928711111 928222333 928762581 928145309 928351050 928010103

E-mail golf@anfi.es info@elcortijo.es info@laspalmerasgolf.es reservas@maspalomasgolf.net melonerasgolf@lopesan.com rcglp@realclubdegolfdelaspalmas.com reservation@salobregolfresort.com

Web www.anfi.com www.elcortijo.es www.laspalmerasgolf.com www.maspalomasgolf.net www.meloneras-golf.com www.realclubdegolfdelaspalmas.com www.salobregolfresort.com

928160034 928877272 928860400

reservasgolf@anjoca.com info@salinasgolf.com golfpro@playitas.net

www.fuerteventuragolfclub.com www.salinasgolf.com www.playitas.net

928590512 928514050 928517426

info@lanzarote-golf.com recepcion@lanzarotegolfresort.com rrpp@hesperia-playadorada.com

www.lanzarote-golf.com www.lanzarotegolfresort.com www.hesperia-playadorada.com

922126300 922730319 922129034 922752005 922710000 922738170 922373000 922169080 922636607

golf@abamahotelresort.com info@amarillagolf.es reservas@buenavistagolf.es info@golf-tenerife.com golfcostadeje@interbook.net golfdelsur@golfdelsur.es larosaledagolf@gmail.com mail@golflospalos.com info@rcgt.es

www.abamahotelresort.com www.amarillagolf.es www.buenavistagolf.es www.golf-tenerife.com www.golfcostaadeje.com www.golfdelsur.es www.clubdegolflarosaleda.com www.golflospalos.com www.rcgt.es

902222130

tecinagolf@fredolsen.es

www.tecinagolf.com

fedriojanagolf@federacionriojanagolf.net info@golfrioja.com aymerichgolf@aymerichgolf.com golflogrono@fcc.es

www.federacionriojanagolf.net www.golfrioja.com www.clubdegolfsojuela.com www.golflogrono.es

941499312 18 941340895 18 941446766 18 par 72 + 9 par 27 941511360

18 27 9 9 18 9 18 18 27 9 18 + 9 par 3 18

9 par 3 18 18 11 7 18 18 9 par 68 9 9 9 9+9 9 +18 18 par 70 18

18 18 par 71 9 18 18+6 par 3 18 par 72 54 + 18 18 18 par 68 18 18 par 72 27 + 9 18 18 18

952670118

federgolfmelilla@yahoo.es

943293508 945465482 945378262 945430922 943300845 943616845 943830145 943472736 946565505 946740858 946746932 946364370 944910200

federacion@fvgolf.com info@larrabea.com izkigolf@izkigolf.com zuiagolf@zuiagolf.com club@goiburugolf.com rgcss@golfsansebastian.com info@golfzarauz.com comite@golfbasozabal.com reservas@artxandagolf.com cclaukariz@euskalnet.net golf@palaciourgoiti.com meaztegi@meaztegi.com rsgn@rsgolfneguri.com

985339141 985408640 985798132 985181030 610876404 985470645 985742468 985417230 985267301 985771675 985857881 985365379 985892632 985707612 985535178 985366313

fgpa@fedegolfasturias.com pitchandputt@hotelaldamagolf.com lascaldas@golflascaldas.com administraciongolf.pdm@gijon.es info@cierrogrande.com golfluarca@terra.es info@labarganiza.com info@golflacuesta.com clubdegolflafresneda@yahoo.es la_morgal@hotmail.com info@golflarasa.com madera3@madera3.es villaviciosagolf@yahoo.es info@golfrubianes.com losbalagares@losbalagaresgolf.com administracion@castiello.com

www.golflarasa.com www.madera3.es www.villaviciosagolf.com www.golfrubianes.com www.losbalagaresgolf.com www.castiello.com

968284832 968648144 902500304 968104499 968585111 968157236 902500304 968331234 968575576 968032378 968409094 968041765 968607209 968607575 968191175 692656653

info@fgolfmurcia.com reservas@golfaltorreal.es evgrgolf@polarisworld.com info@ugr-laterciagolf.com golftorrepacheco@golftorrepacheco.es golfers@hdagolf.com hrgrgolf@polarisworld.com golf@lamangaclub.com info@laserenagolf.es ltgrgolf@polarisworld.com infogolf@lorcaresort.com mmgrgolf@polarisworld.com info@thekeyforgolf.es info@clubdegolflaperaleja.com info@rodagolf.com bookings@sensolgolf.com

www.fgolfmurcia.com www.golfaltorreal.es www.mnicklausgolftrail.es www.ugr-laterciagolf.com www.golftorrepacheco.es www.clubdegolfhda.com www.nicklausgolftrail.com www.lamangaclub.es www.laserenagolfresort.es www.polarisworld.com www.lorcaresort.com www.polarisworld.com www.mosatrajectum.com www.peralejagolf.com www.rodagolf.com www.sensol.es

www.fvgolf.com www.larrabea.com www.izkigolf.com www.zuiagolf.com www.goiburugolfclub.com www.golfsansebastian.com www.golfzarauz.com www.euskogolf.com www.artxandagolf.com www.cclaukariz.com www.palaciourgoiti.com www.meaztegigolf.es

www.fedegolfasturias.com www.hotelaldamagolf.com www.golflascaldas.com www.golflallorea.com www.cierrrogrande.com www.luarcagolf.com www.labarganiza.com www.golflacuesta.com www.clubdegolflafresneda.es

Special WTM · November 2011

Company ABBA HOTELES AC HOTELS ACCOR HOTELES ACEVI HOTELS ACTA HOTELS ADRIAN HOTELES AFINIA HOTELES AH AGORA HOTELS AIT HOTELS ALEXANDRE HOTELS ALLSUN HOTELES ALMA HOTELS ALTAMAR HOTELS & RESORTS AMIC HOTELS MALLORCA AMREY HOTELS AMURA HOTELES ANDRIA HOTELES ANIMA HOTELS APSIS HOTELS AQUA HOTEL AR HOTELS & RESORTS (UNITURSA) ARANZAZU HOTELES ARCEA HOTELES ARGA HOSTELERIA ARTIEM FRESH PEOPLE HOTELS AS HOTELES ASUR HOTELES ATLANTIS HOTELS & RESORTS AXEL HOTELS AXOR HOTELES AZ HOTELES AZULINE HOTELS BALBOA HOTELES BALNEARIOS RELAIS TERMAL BALNEARIOS TERMAEUROPA BARCELO HOTELS & RESORTS BAY HOTELS BE LIVE HOTELS BEACHCOMBER HOTELES BEATRIZ HOTELES BER HOTELES BEST HOTELS BEST WESTERN SPAIN HOTELS, S.L. BG HOTELS BLAU HOTELS & RESORTS BLUE SEA HOTELS BLUEBAY RESORTS (HOTETUR) BOI TAULL RESORT BQ HOTELES BUCOLIC HOTELES BULL HOTELS CADENA HOTELERA ASTURIANA CALEDONIA HOTELES CARRIS HOTELES CASTILLA TERMAL CATALONIA HOTELES CELUISMA S.A CENTER HOTELES CENTRHOTEL CHIC AND BASIC CIM HOTELS CITY HOTELS CITYMAR HOTELES Y APARTAMENTOS CIUTAT HOTELS CIVIS HOTELES CLEMENT HOTELS CM HOTELS CONCORDE HOTELS, S.A.

Address BERLIN, 51-53, 08014 PARQUE EMP. LA FINCA. Pº CLUB DEP. 1, EDIF. 17 , 28223 RIBERA DEL LOIRA, 56-58, 4ª, 28042 VILLARROEL, 106, 08015 MALLORCA, 103, 08029 PARIS, S/N, 38660 RAMBLETA PARE ALEGRE, 98, 08224 PRINCIPE DE VIANA, 17, 28023 SAN BARTOLOME,24, 07600 AVDA. MARIA FORTUNY, 70, 2º PL, 43203 FLUVIA, 7. POL. SON FUSTER, 07009 MALLORCA, 269, 08013 AVDA. LA CORNISA, 21, 35130 VISTA ALEGRE, 1, 07015 AVDA. DIAGONAL, 523 BAJOS, 08029 AVDA. VALDELAPARRA, 2, 28108 AVDA. CAPITA NEGRETE, 49, 07760 VIA AUSGUSTA,200 3º PLANTA, 08021 AVDA. TIBIDABO, 6, 08002 AVDA. DEL MAR, 16, 08398 PONENT , 1, 03710 PRINCIPE, 2, 48001 LA ARQUERA , S/N, 33500 PASEO MARITIMO SANTA MARIA DEL MAR, S/N, 33457 CANPICAFORT, 6, 07713 AVDA. DIAGONAL 579-585, 5º PL, 08017 AVDA. PRINCIPE DE ASTURIAS, S/N, 11300 AVDA GRANDES PLAYAS, S/N, 35660 CONSELL DE CENT, 263, ENTLO, 08011 CAMPEZO, 4, 28022 CAMI VELL DE BUNYOLA, 43, LOCAL 13, 07009 AVDA. IGNACIO WALLIS, 21,4º, 07800 PASEO DE LA ALAMEDA, 64 BAJOS, 46023 JOSE ANTONIO S/N, 39722 PASEO INDEPENDENCIA 4-2º IZDA, 50004 JOSE ROVER MOTTA, 27, 07006 BARTOLOME CALAFELL, S/N, 07600 CENTRO EMPRESARIAL GLOBALIA, POL. SON NOGUERA, 07620 MARTIN DE LOS HEROS, 77, 2ºEXT DRCHA, 28008 CONCILIOS DE TOLEDO, S/N, 45005 MIGUEL ISCAR, 12- 3º, OFICINA 3, 47001 BOSC DEl QÜEC, 2 BAJOS, 43840 AVDA. GENERAL PERON 26, ESC.1ª-7º DCHA, 28020 GOLETA, 7, 07610 MANUEL AZAÑA 38, 07006 CARRER BATRE, 14, 07198 ROSA, 100 DE PARAISO BARRONAL, 29680 AMIGO, 14-16, 08021 CORB MARI, 22, 07015 Bº LA PLAZA, 25, 39592 ALFREDO L. JONES, 40, 35008 POSADA HERRERA, 3-8º, 33002 ALEMANIA, 1, 38660 PRAZA DO TOURAL, 10, 15705 PAGO DE SANCTI SPIRITUS, S/N, 47140 CORCEGA, 323, 08036 AVDA. DE PORTUGAL, 7 - BAJO, 33207 PZA. ISABEL LA CATOLICA, 6, 18009 TUSET, 23-2º,7º, 08006 PIRINCESA, 50, 08003 SAN ANTONI, 4, 25610 BERLIN, 74 ENTLO. 1ª, 08029 PASEO CENTRAL, 42 - URB.PLAYA SERENA, 04740 TURO BRUGUET, 2, 08402 PINTOR OLLET, 3, 12006 AVDA.GENERAL, 43, 28042 BONANZA, 1, 07560 RODRIGUEZ MARIN, 90 LOCAL B, 28016

HOTELIER COMPANIES Country/State BARCELONA PORZUELO DE ALARCON- MADRID MADRID BARCELONA BARCELONA COSTA ADEJE- TENERIFE TERRASSA- BARCELONA MADRID LLUCMAJOR- MALLORCA REUS- TARRAGONA PALMA DE MALLORCA BARCELONA PUERTO RICO-MORGAN- LAS PALMAS PALMA DE MALLORCA BARCELONA ALCOBENDAS-MADRID CIUDADELA- MENORCA BARCELONA BARCELONA SANTA SUSANNA-BARCELONA CALPE-ALICANTE BILBAO-VIZCAYA LLANES-ASTURIAS CASTRILLON-ASTURIAS MAHON-MENORCA BARCELONA LA LINEA DE LA CONCEPCION-CADIZ CORRALEJO-LAS PALMAS BARCELONA MADRID PALMA DE MALLORCA IBIZA VALENCIA LIAGARNES-CANTABRIA ZARAGOZA PALMA DE MALLORCA PLAYA DE PALMA-MALLORCA LLUCMAJOR-MALLORCA MADRID TOLEDO VALLADOLID SALOU-TARRAGONA MADRID PLAYA DE PALMA-MALLORCA PALMA DE MALLORCA PALMA DE MALLORCA ESTEPONA-MALAGA BARCELONA PALMA DE MALLORCA TRECEÑO-CANTABRIA LAS PALMAS OVIEDO-ASTURIAS ADEJE-TENERIFE SANTIAGO DE COMPOSTELA - A CORUÑA OLMEDO- VALLADOLID BARCELONA GIJON - ASTURIAS GRANADA BARCELONA BARCELONA OS DE BALAGUER - LLEIDA BARCELONA ROQUETAS DE MAR - ALMARIA GRANOLLERS-BARCELONA CASTELLON MADRID CALA MILLOR- MALLORCA MADRID

Tel +34 933632330 916260700 913828000 932265594 902222103 922713333 937333300 917080490 971441800 977346011 971436101 933684490 928560700 902400661 933636030 917874545 971382445 934929394 932724140 937678211 965832618 946611723 985401727 985562127 971356935 932401515 956691211 928536444 933232570 913121960 971434954 971340085 963308495 902104841 901222902 971771700 971261390 971178487 915439849 925269100 983211019 977352618 915614622 971268706 971757657 971427110 902100655 902406640 971707755 942709871 928260100 985206590 922433015 981569347 983600237 932360000 985343805 958225969 934514446 932954650 639772265 934053336 950184400 938796220 902464555 917460330 971587535 914573211

Web www.abbahoteles.com www.ac-hotels.com www.accorhotels.com www.acevihotels.com www.actahotels.com www.adrianhoteles.com www.afiniahoteles.com www.ahhotels.com www.aithotels.com www.alexandrehotels.com

www.almahotels.com www.altamarhotels.com www.amic-hotels-mallorca.com www.amrey-hotels.com www.amurahoteles.com www.grupoandria.com www.animahotels.es www.apsishotels.com www.aquahotel.com www.ar-hoteles.com www.aranzazu-hoteles.com www.arceahoteles.com www.marquesdelamoral.com www.rtmhotels.com www.ashoteles.es www.asurhoteles.com www.atlantishotels.com www.axelhotels.com info@axorhoteles.com www.axorhoteles.com info@azhoteles.net www.azhoteles.com info@azulinehotels.com www.azulinehotels.com central@balboahoteles.com www.balboahoteles.com reservas@relaistermal.com www.relaistermal.com reservas@termaeuropa.com www.termaeuropa.com comunicación@barcelo.com www.barcelo.com comercial@mllbayhotels.com www.mllbayhotels.com Info.hotels@belivehotels.com www.belivehotels.com beachcomberspain@beachcomber.es www.beachcomber-hotels.com beatriztoledo@beatrizhoteles.com www.beatrizhoteles.com enrique.ortega@berhoteles.com www.berhoteles.com expansion@besthotels.es www.besthotels.es bwspain@bestwestern.es www.bestwestern.es l.morell@bghotels.com www.bghotels.com comercial@blauhotels.com www.blauhotels.com info@blueseahotels.es www.blueseahotels.es dsintes@bluebayresorts.com www.bluebayresorts.com reservas@boitaullresort.es www.boitaullresort.com central@bqhoteles.com www.bqhoteles.com informacion@bucolic.es www.bucolic.es reinaisabel@bullhotels.com www.bullhotels.com administracion@balneariocaldasdeluna.com www.cadenahotelerasturiana.com oficinacentral@a-caledonia.com www.a-caledonia.com info@carrishoteles.com www.carrishoteles.com info@castillatermal.com www.castillatermal.com cataloni@hoteles-catalonia.es www.hoteles-catalonia.com jose.antonio@celuisma.com www.celuisma.com dc@hotelescenter.com www.hotelescenter.com reservas@centrhotel.com www.centrhotel.com reservas@chicandbasic.com www.chicandbasic.com mkt@cimhotels.com www.cimhotels.com central@cityhotels.es www.cityhotels.es info@grupocitymar.com www.citymar.com comercial@ciutathotels.com www.ciutathotels.com reservas@civishoteles.com www.civishoteles.com info@clementhoteles.com www.clementhoteles.com direccioncastelldemar@cmhotels.com www.cmhotels.com msomadrid@concorde-hotels.com www.concorde-hotels.com

E-mail abbahoteles@abbahoteles.com comunicacion@ac-hotels.com reservation.accor.spain@accor.com info@acevihotels.com info@actahotels.com info@adrianhoteles.com comercial@afiniahoteles.com frius@ahhotels.com lmas@aithotels.com info@alexandrehotels.com allsun@allsunhoteles.com info@almahotels.com j.hernandez@altamarhotels.com mice@amic-hotels.com amrey-hotels@grupoamrey.com reservas@amurahoteles.com tonim@grupoandria.com info@animahotels.es apsishotels@apsishotels.com aquahotel@aquahotel.com mice@ar-hotels.com comercial@aranzazu-hoteles.com info@arceahoteles.com arga@argahosteleria.com jgdiaz@rtmhotels.com info@areasmail.com info@asurhoteles.com bahiareal@atlantishotels.com

Hotels Rooms 25 2.683 89 9.220 97 11.621 3 149 12 676 3 714 3 263 2 170 2 324 4 979 10 2.205 3 162 3 463 5 1.004 4 457 3 346 7 215 3 222 3 223 7 1.773 4 783 4 435 12 397 3 57 3 411 15 599 2 571 3 704 3 240 2 502 10 483 10 1.816 3 208 5 360 4 383 163 42.934 4 872 22 4.028 9 2.077 5 1.512 4 91 29 8.175 30 2.720 5 1.329 10 4.207 15 2.656 17 5.764 6 320 10 1.363 7 111 5 1.381 3 219 5 448 4 329 2 152 60 9.450 24 3.593 9 1.205 5 382 9 242 20 963 7 550 17 1.714 5 332 3 311 2 150 2 354 27 SIN DATOS

GRUPOTEL. WE TAKE CARE OF YOU.

Grupotel Parc Natural & Spa, MALLORCA

Grupotel Macarella Suites & Spa, MENORCA

Grupotel Cala San Vicente, IBIZA

Grupotel Gran Vía 678, BARCELONA

With over forty years experience, in some of the most beautiful settings across the Balearics and in the city Barcelona, we have a great selection of 3 to 5 star hotels and apartments. Come stay with us and discover why we are the Balearics’ leading hotel group. Grupotel takes care of you.

We take care of you. www.grupotel.com

MALLORCA · MENORCA · IBIZA · BARCELONA

+34 971 85 00 61

Special WTM · November 2011

Company CONFORT HOTELES CONFORTEL HOTELES CORAL HOTELES CORDIAL CANARIAS HOTELS & RESORTS CORPORACION HISPANO HOTELERA, S.A. COSTA BRAVA VERD HOTELS DANIYA HOTELS DANTE HOTELES DELFIN HOTELS DERBY HOTELS COLLECTION DIAGONAL HOTELS DIVISION HOTELERA GRUPO HOTUSA-EUROSTARS HOTELS DOMUS HOTELES DON JUAN HOTELS D’OR HOTELS DORMICUM DREAMPLACE HOTELS & RESORTS DUNAS HOTELS & RESORTS ECO HOTELES EDEN HOTELS EGIDO HOTELES EIX HOTELS EIZASA HOTELS EMSAHOTELS ERCILLA HOTELES ESPAHOTEL, S.A. ESPERANZA HOTELES ESTANCIAS DE ESPAÑA-HOTELES HISTORICOS EUROPE HOTELES INTERNATIONAL EVENIA HOTELS EXPO HOTELES & RESORT FADERSON HOTELS FERIENVEREIN FERRER HOTELS FG HOTELS FIESTA HOTEL GROUP FLORIDA, GRUP HOTELS FONTECRUZ HOTELES FUERTE HOTELES G.S.M HOTELES GALLERY HOTELS GARBI HOTELES GARDEN HOTELS GARGALLO GRUPO HOTELERO GAT ROOMS GEMA HOTELES GF HOTELES GH HOTELES GHT HOTELS GIHSA-GESTION INTEGRAL HOTELERA,SA GLOBALES HOTELS & RESORTS GLORIA PALACE THALASSO & HOTELS GOLDEN HOTELS GRAN ISLA HOTELES GRUP SERHS GRUPO ABADES GRUPO ANFI GRUPO AR HOTELES GRUPO BALI GRUPO BATLE-MAR HOTELS & MAJESTIC RESORTS GRUPO CABOT GRUPO FARIONES GRUPO FUENSO (HOSPES & QUILIBRIA) GRUPO HOCAFERSAN GRUPO HOTELES BENIDORM GRUPO HOTELES PLAYA SENATOR GRUPO HUERTO DEL CURA GRUPO LOPESAN-IFA HOTELS

Address MARBELLA, 30, 07610 AVDA. DE BURGOS, 8-A PTA.15, 28016 LOS ROBLES, APTOS.MASARU. URB. LA PAZ, 38400 CARTAGO 22, 1º PLANTA, 35109 VELAZQUEZ 62, 28001 CTRA. PALAMOS, KM. 328, 17253 EUSEBIO SEMPERE, 22 ENTRESUELO, 03003 MALLORCA, 181, 08036 VIA REY SANCHO, 11, 07180 VALENCIA, 284, 08007 PASAJE CAMPOS ELISEOS, 9 BAJOS, 08008 PRINCESA, 58 PRAL., 08003 FONCALADA, 10 5º C, 33002 RIERA, 77, 17310 PINS, 15, 07610 AVDA. CORTS CATALANES, 8, 08173 ALCALDE WALTER PAETZMAN, SN, 38670 EINSTEIN S/N, 35100 RAMBLA CATALUNYA, 116, 2º 1, 08008 AVDA. PLAYAS DE MURO. S/N, 07458 PZA. DE SANTIAGO, 1, 28320 EDF. MENESTRALIA, 2ªPL,SALIDA 35 AUT. INCA-SA POBLA), 07310 AV.CESAR AUGUSTO,27, 50004 RETIR, 1, 07820 ERCILLA, 37-39, 48011 ALFONSO XII, 36-BAJOS, 28014 AVDA. S’ALBUFERA, 4, 07458 FUERTEVENTURA, 4, 2º OFIC. 5, 28703 AVDA. RAFAEL PUIG, 23, 38660 MUNTANER, 403 ENTLO 3º, 08021 AVDA. DE ROMA,2-4, 08014 DIAGONAL 662, 3º PLANTA, 08021 CTRA. TOSSA A SANT FELIU, KM.5, 17320 AVDA. DIAGONAL, 41, 07458 RAMBLA JAUME I, 12, 43850 AVDA. BARTOLOME ROSSELLO, 18, 07800 JOVARA, 350, 08370 ANTONIO MAURA, 14, 28014 AVDA. EL FUERTE, S/N, 29602 PASEO DE LA CASTELLANA, 173, 7º IZDA, 28046 PASEO DE GRACIA, 61,1º,1º, 08007 POTOSI, 7, 17310 MENESTRALS, 5.POL. CA’N MATZARI, 07300 VIA LAIETANA, 23 - 4º, 08003 AVILA 24-28, M1, 08005 ANTONIO RUIZ ALVAREZ, 7 , 38400 CANDELARIA, 28- ED. OLYMPO 1º , 38002 AVDA. RAMON FERREIRO, 21, 27002 AMADEU, 39, ENTLO 2ª, 08370 PZA. SAN JUAN DE LA CRUZ, 7-6 º7, 28003 LAS SIRENAS, 17 CALA VIÑAS, 07181 LAS MARGARITAS, S/N, 35100 MARCONI, 16, 08397 AVDA. DEL GOLF, 1 APART. JUTLANDIA, 07180 GARBI 89-90, 08397 AVDA. ANDALUCIA S/N – EDIF LIBRA, 18300 BARRANCO DE LA VERGA, S/N, 35120 PASEO CASTELLANA,140-5º. EDF. LIMA, 28046 AVDA. L’AIGUERA, 15 BAJOS, 03502 AVDA. 16 DE JULIO, 15, 07009 ARAGON, 12-ENTLO.C, 07006 ROQUE DEL ESTE, 1, 35510 CISTER, 1-3, 08022 PLAZA DEL TRIUNFO, 19, 18010 GERONA, 39, 03503 AVDA.FARO SABINAL,341, 04740 PORTA DE LA MORERA 14, 03203 MAR MEDITERRANEO, 1, 35100

HOTELIER COMPANIES Country/State PLAYA DE PALMA- MALLORCA MADRID PUERTO DE LA CRUZ- TENERIFE EL TABLERO - LAS PALMAS MADRID VALL-LLOBREGA- GIRONA ALICANTE BARCELONA SANTA PONSA-CALVIA- MALLORCA BARCELONA BARCELONA BARCELONA OVIEDO-ASTURIAS LLORET DE MAR-GIRONA CALA ESTANCIA-MALLORCA SANT CUGAT DEL VALLES-BARCELONA COSTA ADEJE-TENERIFE MASPALOMAS-LAS PALMAS BARCELONA PLAYAS DE MURO-MALLORCA PINTO-MADRID CAMPANET-MALLORCA ZARAGOZA SANT ANTONI DE PORTMANY-IBIZA BILBAO-VIZCAYA MADRID PLAYA DE MURO-MALLORCA SAN SEBASTIAN DE LOS REYES-MADRID PLAYA DE LAS AMERICAS-ARONA-TENERIFE BARCELONA BARCELONA BARCELONA TOSSA DE MAR-GIRONA CA’N PICAFORT-MALLORCA CAMBRILS-TARRAGONA IBIZA CALELLA - BARCELONA MADRID MARBELLA-MALAGA MADRID BARCELONA LLORET DE MAR-GIRONA INCA-MALLORCA BARCELONA BARCELONA PUERTO DE LA CRUZ- TENERIFE SANTA CRUZ DE TENERIFE LUGO CALELLA-BARCELONA MADRID CALVIA-MALLORCA MASPALOMAS-LAS PALMAS PINEDA DE MAR- BARCELONA SANTA PONSA-MALLORCA PINEDA DE MAR-BARCELONA LOJA-GRANADA ARGUINEGUIN-LAS PALMAS MADRID BENIDORM-ALICANTE PALMA DE MALLORCA PALMA DE MALLORCA PUERTO DEL CARMEN-TIAS- LAS PALMAS BARCELONA GRANADA BENIDORM-ALICANTE ROQUETAS DE MAR-ALMERIA ELCHE- ALICANTE MASPALOMAS-LAS PALMAS

Tel +34 971261650 913839494 922389240 928721147 915752800 972600034 965133189 933232254 971031031 933668800 934883344 932681010 985275151 972365700 902734444 902504545 922717230 928445323 932375966 971892958 916706473 971575094 900900514 971340101 944705700 914203369 971890568 902101159 922757700 934909092 936003030 934146681 972340000 971100015 977368015 971313811 937691800 914295330 952920036 913190607 932722085 972366867 971888400 932689070 932210456 922371308 922151499 982224152 937662072 915541740 971132300 928128502 937671626 971691900 937670678 902323800 928152970 915902860 902141514 971431387 971865364 928510175 932388310 958207444 965858989 950627010 966610011 928128155 hotel@grupofariones.com hospes@hospes.es jdelacruz@hotelestriunfo.com ramonjr@hotelesbenidorm.com info@playasenator.com mariateresa@huertodelcura.com marketing@lopesan.com

E-mail kontiki@vianwe.com marketing.confortel@once.es info@coral-hotels.com info@cordialcanarias.com jcrodri@chh.es eguardiola@grupcostabravacentre.com central.info@daniyahotels.es info@dante-hoteles.com comercial@delfinhotels.com info@derbyhotels.com info@diagonalhotels.com comunicacion1@hotusa.es reservas@domus-hoteles.es info@donjuanhotels.com mmunar@dorhotels.com comercial@dormicumhotels.com info@dreamplacehotels.com gerencia@hotelesdunas.com ecohoteles@ecohoteles.com dep.comercial@eden-hotels.com juan.castellanos@egidohoteles.com eixhotels@eixhotels.com info@eizasahoteles.com emsa@emsahotels.com ercilla@hotelercilla.es espahotel@espahotel.es info@esperanzahoteles.com info@estancias.com direccion@villacortes.com jessica@eveniahotels.com info@expogrupo.com info@faderson.com info@ferienverein.ch mvidal@ferrerhotels.com direccion.comercial@fghotels.com comunicacion@fiestahotelgroup.com grupflorida@grupflorida.com fontecruz@fontecruz.com marketing@fuertehoteles.com comercial@gsmhoteles.es galleryhoteles@galleryhoteles.com admon@hotelesgarbi.com central@gardenhotels.com recepcion@gargallo-hotels.com info@gatrooms.com reservas.esmeraldaplaya@gema-hoteles.com grupofedola@grupofedola.com ghlugo@ghhoteles.es central@ghthotels.com gihsa@gihsa.es sanguera@optursa.es comercial@hotelgloriapalaceth.com comercial@goldenhotels.com bookings@granisla.com info@hotels-serhs.com reservas@abades.com info@anfi.es eventos@arhoteles.com comercial@grupobali.com aoria@marhotels.com

Web www.conforthoteles.com www.confortelhoteles.com www.coral-hotels.com www.cordialcanarias.com www.chh.es www.reservashoteles.net www.daniyahotels.com www.dante-hoteles.com www.delfinhotels.com www.derbyhotels.com www.diagonalhotels.com www.hotusa.com www.domus-hoteles.es www.donjuanhotels.com www.dorhotels.com www.dormicumhotels.com www.dreamplacehotels.com www.hotelesdunas.com www.ecohoteles.com www.eden-hotels.com www.egidohoteles.com www.eixhotels.com www.eizasahoteles.com www.emsahotels.com www.ercillahoteles.com www.espahotel.es www.esperanzahoteles.com www.estancias.com www.europe-hotels.org www.eveniahotels.com www.expogrupo.com www.faderson.com www.giverola.es www.ferrerhotels.com www.fghotels.com www.fiestahotelgroup.com www.grupflorida.com www.fontecruzhoteles.com www.fuertehoteles.com www.gsmhoteles.es www.galleryhoteles.com www.hotelesgarbi.com www.gardenhotels.com www.gargallohotels.es www.gatrooms.com www.gemahoteles.com www.grupofedola.com www.gh-hoteles.com www.ghthotels.com www.gihsa.es www.hotelesglobales.com www.gloriapalaceth.com www.goldenhotels.com www.granisla.com www.serhshotels.com www.abades.com www.anfi.es www.arhoteles.com www.grupobali.com www.grupobatle.com www.cabot-hotels.com www.farioneshotels.com www.hospes.com www.hocafersan.com www.hotelesbenidorm.com www.playasenator.com www.hotelhuertodelcura.com www.lopesanhotels.com

Hotels Rooms 4 538 18 3.123 10 1.826 6 1.434 5 654 45 SIN DATOS 2 252 5 318 4 372 16 1.165 2 218 105 10.518 19 928 3 1.550 6 1.250 6 353 5 1.206 4 1.185 8 869 4 929 5 343 5 1.090 6 430 2 256 3 405 4 192 551 3 36 SIN DATOS 6 950 11 2.364 8 2.847 3 67 2 605 3 436 2 372 48 13.912 3 533 5 239 6 1.323 68 8.856 2 218 7 1.206 14 2.303 18 1.374 5 307 4 772 4 1.361 3 400 9 1.645 18 2.258 24 4.776 3 1.037 5 1.806 5 701 12 1.938 5 434 6 1.018 4 441 4 1.438 11 2.912 4 476 3 617 9 468 3 234 4 810 29 6.599 2 153 20 7.600

Special WTM · November 2011

Company GRUPO NORAT GRUPO PIERRE & VACANCES GRUPO PIÑERO (BAHIA PRINCIPE - HOTELES PIÑERO) GRUPO PLAYA SOL GRUPO REGINA HOTELES GRUPO REINO HOTELES GRUPO RICE GRUPO RIO DE EXTREMADURA HOTELES GRUPO SARDINERO GRUPOTEL HOTELS & RESORTS GUITART HOTELS H.TOP HOTELS GROUP H10 HOTELS H21/ CANTOBLANCO. GRUPO ARTURO HACIENDAS DE ESPAÑA HCC HOTELS HELIOS HOTELES HG HOTELES HI HOTELS HIGH TECH HOTELS & RESORTS HILTON WORLDWIDE HIPOTELS HLG HOTELES HM HOTELS HOSTERIAS/ HOSPEDERIAS REALES HOTASA HOTELES HOTELANIA HOTELERA POLLENSINA HOTELES ACTUAL HOTELES ANDALUCES CON ENCANTO (HACE) HOTELES BEGOÑA HOTELES C (RAYTURCARIBE) HOTELES CULTURALES TEMATICOS HOTELES DE CANTABRIA HOTELES EL CHURRA HOTELES ELBA HOTELES ENTREMARES-PROASOL HOTELES FOXA HOTELES GAVIMAR HOTELES HOLIDAY WORLD HOTELES INTUR HOTELES JALE HOTELES MA HOTELES MONTE HOTELES POSEIDON HOTELES QUO HOTELES R.CASTELLANO,SL HOTELES REVERON HOTELES SAINT MICHEL HOTELES SERVIGROUP HOTELES STELLA POLARIS,SA HOTELES SUNWING HOTELES VAR HOTELS HOLIDAY PARK HOTELS ONIX HOTENCO HOTELS HOVIMA APARTHOTELS TURISTICA KONRAD & HIDALGO HUSA HOTELES IBB HOTELS IBEROSTAR HOTELS & RESORTS IBERSOL,SL IBIZOTELS-SUNSET HOTELS MADE IN IBIZA IGRAMAR HOTELES ILLOT HOTELS (IHM HOTELS) INSIGNIA HOTELS & RESORTS INSOTEL HOTEL GROUP INTERCONTINENTAL HOTELS GROUP INTERGROUP HOTELES

Address AVDA.LUIS CASAIS,22, 36980 AVDA. DIAGONAL, 449 1ª PLANTA, 08036 PLAZA MEDITERRANEO, 5, 07014 EDIF. G.P.S, METGE JAUME RIERA, SECTOR 4.CAS DOMINGUET, 07800 BALMES, 7, 7D, 08007 RECOGIDAS, 53, 18005 AVDA. REYES CATOLICOS, 30, 09005 AVDA. ADOLFO DIAZ AMBRONA, 13, 06006 PZA.ITALIA,1, 39005 CTRA.PUERTO ALCUDIA-ARTA, S/N, 07458 CONSTANTI RIBADELAIGUA, 7, 17310 RIERA D’EN JORDA, S/N, 08389 NUMANCIA, 185- 1º, 08034 CTRA. COLMENAR VIEJO, KM.14’500, 28049 CTRA. LEDESMA, KM 8,700, 37115 DIPUTACION,262-264, 08007 CARABELA, 7, 07610 AVDA.DIAGONAL, 626, 2º 1ª, 08021 GR. CIRURGIANS I BARBERS, 48-3º A.POL. SON ROSSINYOL, 07009 EGA,5 (EL VISO), 28002 CAPITAN HAYA, 38, 2º, IZQA, 28020 AVDA.S’ ESTANYOL, 18, 07560 LONDRES,70, 08036 JAUME III, 26, ENTLO F, 07012 FRAILES, 1 , 13320 AGUSTIN DE FOXA,29, 3º IZDA, 28036 AVDA. GRAN VIA, S/N, 30380 LES VELES, S/N, 07470 CALLE ESTEROS, 3, 21100 AVDA. DE LA DIPUTACION, SN, 11520 CTRA. DE LA PROVIDENCIA, 566, 33203 MEXICO,3, 3º-PALACIO DE CONGRESOS, 29620 CL. LOPE DE VEGA,49, 28014 FINCA LOS CUAREZOS, S/N, 39195 AVDA. MARQUES DE LOS VELEZ, 12, 30008 AVDA.MATAPIÑONERA, 11, 28703 ALMIRANTE 16, 28004 MANUEL FERRERO, 21, 28036 AVDA. FDO. TARRAGO, 27, 1º, 07660 AVDA. DEL SOL, ANTIGUA CTRA. NACIONAL 340, KM 215,6, 29630 AVDA. FERRANDIS SALVADOR, 131, 12560 VIRGEN DE LOS MILAGROS, 48, 11500 PZA.MANUEL CANO,2, 18014 CLARA DE JESUS MONTERO,24, 41010 ESPERANTO, 9, 03503 ARDEMANS 13, 28028 SAN FRANCISCO JAVIER, 2-4, 37003 GENERAL ARMEÑIME, 26, 38650 GREMI VELLUTERS, 21, 07009 AVDA. COMUNIDAD VALENCIANA, 22.EDF. SERVIHOTEL, 03503 CARDENAL DESPUIG, 51-4, 07013 MINERVA, 15, 07400 ALAMEDA DE SANTA EUFEMIA, 20, 41940 GIVEROLA, 4- 6, 17320 GRAN VIA, 967-981 , 08018 ANIMES, 22, 08370 PUEBLO CANARIO LOCAL 404, 38660 MASIA DE TORRERODONA, SABINO DE ARANA, 27, 08028 CONQUISTADOR 12 , 1º, 07001 GENERAL RIERA 154, 07010 DEL VENDRELL, 2, 43840 APARTADO 55, 07820 COLOMBIA, 12, 35010 MONTURIOL, 45, 07590 MAGDALENA MEJIAS, 14, 28250 ARAGON, 71, 07800 PLAZA CARLOS TRIAS BERTRAN, 4, 28020 MENDEZ NUÑEZ, 1, 41001

HOTELIER COMPANIES Country/State O GROVE- PONTEVEDRA BARCELONA PALMA DE MALLORCA IBIZA BARCELONA GRANADA BURGOS BADAJOZ SANTANDER-CANTABRIA SANTA MARGARITA-MALLORCA LLORET DE MAR-GIRONA PALAFOLLS- BARCELONA BARCELONA CANTOBLANCO-MADRID VALVERDON- SALAMANCA BARCELONA CAN PASTILLA- MALLORCA BARCELONA PALMA DE MALLORCA MADRID MADRID CALA MILLOR- MALLORCA BARCELONA PALMA DE MALLORCA VILLANUEVA DE LOS INFANTES- CIUDAD REAL MADRID LA MANGA MAR MENOR-CARTAGENA- MURCIA PORT DE POLLENÇA- MALLORCA PUNTA UMBRIA- HUELVA ROTA - CADIZ GIJON - ASTURIAS TORREMOLINOS - MALAGA MADRID ISLA - CANTABRIA MURCIA SAN SEBASTIAN DE LOS REYES-MADRID MADRID MADRID CALA D’OR - MALLORCA BENALMADENA COSTA - MALAGA BENICASIM- CASTELLON EL PUERTO DE SANTA MARIA- CADIZ GRANADA SEVILLA BENIDORM- ALICANTE MADRID SALAMANCA LOS CRISTIANOS-ARONA- TENERIFE PALMA DE MALLORCA BENIDORM- ALICANTE PALMA DE MALLORCA ALCUDIA- MALLORCA TOMARES- SEVILLA TOSSA DE MAR - GIRONA BARCELONA CALELLA- BARCELONA COSTA ADEJE- TENERIFE BARCELONA PALMA DE MALLORCA PALMA DE MALLORCA SALOU- TARRAGONA SANT ANTONI DE PORTMANY- IBIZA LAS PALMAS CALA RATJADA - MALLORCA TORRELODONES - MADRID IBIZA MADRID SEVILLA

Tel +34 986733399 934342126 971787000 971391959 933040244 958209861 947222300 924272600 942271100 971850061 972347034 937664420 934304147 917350700 923129450 934121500 971264250 932541390 971433396 915159450 915790220 971587652 902112010 971425586 926361788 913149490 968337289 971864122 959311250 956815266 985133909 952051308 913600011 942679332 968238400 914320111 902258282 917331060 971657189 952579727 964394497 956540440 958287447 954085000 965850200 913553200 923261611 922757120 971274822 965850660 971702838 971894089 954155144 972342222 933034154 937690300 922790964 935101300 971495129 971077000 977380405 971343614 928472960 971566077 918595347 971390068 900993119 954293820 info@intergrouphoteles.com

gavimar@gavimar.com reservas@holidayworld.es reservas@intur.com monasterio@jale.com reservas@hoteles-ma.es hmdircom@hotelesmonte.com poseidon@hotelesposeidon.com comercial@hotelesquo.com reservas@hotelescastellano.com online@hotelesreveron.com saintmichel@saintmichel.net pllinares@servigroup.es b.gustafsson@stpol.com tomas.massanet@sunwing.net info@hotelesvar.com info@hotelesholidaypark.com b2b@hotelsonix.com hotenco@hotenco.com secretariadireccion@hovima-hotels.com comercial@husa.es central@ibbhotels.com concha.ramos@grupoiberostar.com ibersol@ibersol.es ibizotels@ibizotels.com canteras@igramar.com iesteve@lillot.com info@insigniahoteles.com info@insotel.com

E-mail comercial@hotelesnorat.com info@grupopierre-vacances.com info@bahiaprincipe.com info@grupoplayasol.com info@grhoteles.com direccion@gruporeino.com comercial@hotelrice.com reservasrio@gruporiodehoteles.com hotelbahia@gruposardinero.com grupootel@grupotel.com reservas@guitarthotels.com online@htophotels.com h10@h10.es cantoblanco@arturocantoblanco.com info@haciendas-espana.com comercial@hcchotels.com comercial@hoteleshelios.com hg@grupohg.com comercial@hihotels.net reservas@hthoteles.com iso.madrid@hilton.com info@hipotels.com m.clavero@hlghotels.com direxplotacion@hmhotels.net info@hosteriasreales.com info@hotasa.es reservasgaviotas@hotelania.com hoposa@hoposa.es comercial@hotelespato.com comercial@hace.es begonapark@hotelesbegona.com central@hotelesc.es hct@hotelesculturalestematicos.com olimpo@hotelesdecantabria.com hotelelchurra@elchurra.net isusilla@hoteleselba.com jl.ingles@hmash.com

Web Hotels Rooms www.hotelesnorat.com 2 98 www.pv-vacaciones.com 310 SIN DATOS www.bahiaprincipe.com 21 10.522 www.grupoplayasol.com 49 53.000 www.grhoteles.com 4 338 www.gruporeino.com 5 201 www.gruporice.com 3 174 www.gruporiodehoteles.com 3 170 www.gruposardinero.com 3 326 www.grupotel.com 33 6.586 www.guitarthotels.com 12 1.855 www.htophotels.com 14 3.793 www.h10hotels.com 42 11.024 www.arturocantoblanco.com 3 247 www.haciendas-espana.com 3 45 www.hcchotels.es 8 734 www.hoteleshelios.com 4 1.049 www.grupohg.com 8 752 www.hihotels.net 24 4.775 www.hthoteles.com 34 2.139 www.hilton.com 3000 SIN DATOS www.hipotels.com 25 4.770 www.hlghotels.com 18 3.007 www.hmhotels.net 6 967 www.hosteriasreales.com 5 118 www.hotasa.es 15 4.012 255 www.hotelania.com 2 www.hoposa.com 14 868 www.hotelespato.com 2 196 www.hace.es 6 635 www.hotelesbegona.com 3 391 www.hotelesc.es 10 2.205 www.hotelesculturalestematicos.com 4 195 www.hotelesdecantabria.com 3 206 www.elchurra.net 2 153 www.hoteleselba.com 13 2.263 www.entremares.es 4 549 www.hotelesfoxa.com 7 590 www.gavimarhoteles.com 4 771 www.holidayworld.es 4 864 www.hoteles-intur.com 6 870 www.hotelesjale.com 7 830 www.hoteles-ma.es 8 1.274 www.hotelesmonte.com 5 626 www.hotelesposeidon.com 6 1.478 www.hotelesquo.com 3 217 www.hotelescastellano.com 3 124 www.hotelesreveron.com 5 262 www.saintmichel.net 18 3.011 www.servigroup.es 15 4.105 9 1.736 www.ving.se/sunwing 5 1.447 www.hotelesvar.com 4 152 198 www.hotelesholidaypark.com 4 www.hotelsonix.com 3 165 www.hotenco.com 7 646 www.hovima-hotels.com 6 1.550 www.husa.es 122 11.514 www.ibbhotels.com 8 707 www.iberostar.com 95 31.152 www.ibersol.es 8 1.216 www.ibizotels.com 5 400 www.igramar.com 2 106 www.illothotels.com 4 372 www.insigniahoteles.com 50 5.700 www.insotel.com 7 2.305 www.ichotelsgroup.com 30 3.754 www. casasypalacios.com 3 140

Special WTM · November 2011

Company INTERTUR INTUROTEL INVISA HOTELES ITACA HOTELES IZAN HOTELES JM HOTELES JS HOTELS JULYMAR HOTELS & RESORTS KEY HOTELS KRIS HOTELES LEO GROUP LOUVRE HOTELS LTI ESPAÑA LUABAY LUIS HOTELES MAC HOTELES MACIA HOTELES MAGIC COSTABLANCA MAJESTIC HOTEL GROUP MANOLI HOTELS MAR I TERRA HOTELS MARCONFORT HOTELS & APARTAMENTS MARINA D’ OR, GRUPO MARINA HOTELS MARITIM HOTELES MARRIOTT HOTELS INTERNATIONAL MATAS ARNALOT GRUPO MAYORAL HOTELES MED PLAYA CADENA HOTELERA MEDINA HOTELES MEDITERRANEO HOTELES MEDITERRANEO SUR MEDIUM HOTELES MELIA HOTELS INTERNATIONAL METROPOL HOTELES MIX HOTELS MONARQUE HOTELES MONTEMAR,GRUPO MS HOTELES NATURA HOTELS-GOOD LIFE HOTELS-BACCUS WINE & FOOD-NATURA NH HOTELES (HESPERIA HOTELES) NORDOTEL,S.A. NUÑEZ I NAVARRO HOTELS OASIS HOTELS OCA HOTELS OCCIDENTAL HOTELS & RESORTS OLA HOTELS ONASOL HOTELS- MARENYSOL HOTELS PABISA HOTELS PALAFOX HOTELES PALIA HOTELES PALMIRA HOTELS PARADISE HOTELS & RESORTS PARADORES DE TURISMO DE ESPAÑA PETITS GRANS HOTELS PORCEL HOTELES POSADAS DE ESPAÑA PRESTIGE HOTELS PRETUR PRINCESS HOTELS PRINSOTEL PROHOGUI-PROMOTORA HOTELERA GUIPUZCOANA PROTUR HOTELS R2 HOTELES RAFAEL HOTELES RH HOTELES RITZ CARLTON

Address AVDA. MEXICO, 4 , 2º, 07006 URB.CALA ESMERALDA,S/N, 07660 VICENTE CUERVO, 9, 07800 DIEGO FERNANDEZ HERRERA, 1, 11401 EMILIO CARRERE, 5 LOCAL 2, 28015 CTRA ALICANTE- CARTAGENA KM. 17.200, 03130 CTRA. ALCUDIA-ARTA, 1, 07458 AVDA. TTOO AIR MARIN, 1, 35100 VIA AUGUSTA, 95, 43003 ISLA DEL HIERRO, 3, 28703 AVDA. DE LA PLAYA, 6, 21409 VILLAGE 5, 92081 BELGICA, 54, 38400 MESENA, 22, 28033 AVDA. DE ITALIA, 8, 35100 GREMIO TINTOREROS, 25 A, 07009 ZACATIN, 25, 18001 AVDA. EL MARINERS, 19, 03580 AUSIAS MARC, 48, 08010 URB. MIL PALMERAS. CALLE FRANCIA S/N, 03190 JAUME RECODER 85-87, 08301 AVDA. ALMIRALL BERNAT DE SARRIA, 8 EDF. EVAMAR, 03503 MOYANO,8 , 12002 GREMI SUCRERS I CANDELERS,18, 07009 AGUSTIN DE FOXA,16-7º PUERTA 6-ESCALERA D, 28036 BALMES , 195, ENTLO 1, 08006 ESPAÑA,1, 08870 AVDA.CASTILLA-LA MANCHA,3, 45003 PLAZA GENERAL MENDOZA,1-6º, 17002 FLORIDA, 3, 03502 AVDA.PAPA LUNA,96, 12598 AVDA.MARINA BAIXA,23, 03508 TRAVESERA DE GRACIA,18-20, 3º, 3ª, 08021 GREMIO TONELEROS,24. POL SON CASTELLO, 07009 NUÑEZ DE BALBOA, 114, 3º, 28006 ARAGON,26, 07006 BARQUILLO,36-1º-3ª, 28004 JENARO RIESTRA,8, 33500 LOS NIDOS,23, 29620 AVDA.VALENCIA,14, 3º-1ª, 08750 SANTA ENGRACIA,120-6ª Y 7ª PLANTA, 28003 CTRA.GRAL.DEL SUR,KM.44 BAHIA FELIZ, 35107 COMTE D’URGELL 230, 08036 GOBELAS 17, 28023 PAXARIÑAS, S/N, 36960 JOSE ABASCAL,58, 28003 GRAN VIA ASIMA,4-5ª PL, 07009 ESTOCOLMO, 4, 03503 BARTOLOME SALVA, 18, 07600 AVDA. ALCALDE SAINZ DE VARANDA, 2, 50009 PASEO MALLORCA,32 A ENTLO., 07012 JOSE MARIA PEMAN,15-17, 07160 AVDA. DE LA UNION EUROPEA, 4, 35100 REQUENA,3, 28013 CTRA. PALAMOS, KM. 328 , 17253 PASEO DE LA SABICA, 27, 18009 JORGE JUAN,9, 28001 AVDA. NORD, 45, 17480 MENENDEZ PELAYO,7, 26002 ANTONIO GAUDI, 63, 43203 DEL TER,27. POL. SON FUSTER, 07009 TRIUNFO,5, 20007 AVDA. MAGNOLIA,6 , 07559 ARTITAS CANARIOS, 8, 35627 MENDEZ ALVARO, 30, 28045 LA PIPA, 1, EDF. CENIT, LOCAL 3, 03501 CTRA. GENERAL TF-47, KM 9, 38687

HOTELIER COMPANIES Country/State PALMA DE MALLORCA CALA D’OR- MALLORCA IBIZA JEREZ DE LA FRONTERA- CADIZ MADRID SANTA POLA- ALICANTE CA’N PICAFORT- MALLORCA MASPALOMAS- LAS PALMAS TARRAGONA SAN SEBASTIAN DE LOS REYES- MADRID ISLA CANELA-AYAMONTE- HUELVA LA DEFENSE CEDEX-FRANCIA PUERTO DE LA CRUZ- TENERIFE MADRID PLAYA DEL INGLES- LAS PALMAS PALMA DE MALLORCA GRANADA VILLA JOYOSA- ALCIANTE BARCELONA PILAR DE LA HORADADA- ALICANTE MATARO - BARCELONA BENIDORM - ALICANTE CASTELLON PALMA DE MALLORCA MADRID BARCELONA SITGES - BARCELONA TOLEDO GIRONA BENIDORM - ALICANTE PEÑISCOLA- CASTELLON FINESTRAT - ALICANTE BARCELONA PALMA DE MALLORCA MADRID PALMA DE MALLORCA MADRID LLANES - ASTURIAS TORREMOLINOS - MALAGA MOLINS DE REI - BARCELONA MADRID SAN BME.TIRAJANA - LAS PALMAS BARCELONA MADRID SANXENXO - PONTEVEDRA MADRID PALMA DE MALLORCA BENIDORM- ALICANTE S’ARENAL ZARAGOZA PALMA DE MALLORCA PAGUERA - MALLORCA MASPALOMAS - LAS PALMAS MADRID VALL-LLOBREGA - GIRONA GRANADA MADRID ROSES - GIRONA LOGROÑO- LA RIOJA REUS- TARRAGONA PALMA DE MALLORCA SAN SEBASTIAN - GUIPUZCOA SON SERVERA - MALLORCA PAJARA - LAS PALMAS MADRID BENIDORM- ALICANTE GUIA DE ISORA-TENERIFE

Tel +34 E-mail 971460113 hotels@intertur.es 971837474 reservas@inturotel.com 971311500 headoffice@invisahoteles.com 956350462 dirección@itacahoteles.com 915913322 central@izanhoteles.es 966690236 direccion@jmhoteles.com 971851206 jshotels@jshotels.com 928140418 pepe.frau@julymarhotels.com 977236900 berenguer@key-hotels.com 917244798 reservas@krishoteles.com 959477337 leo@leo-group.es 33(0)142914600 922381450 sales@lti.de 917027300 Jorge.Fernandez@porternovelli.es 928774050 luishoteles@luishoteles.com 971010930 mac-hotels@mac-hotels.com 958285806 centralreservas@maciahoteles.com 965851121 info@hoteles-costablanca.com 934881717 marketing@majestichotelgroup.com 902125135 reservas@manolihotels.com 902200766 reservas@mariterrahotels.com 966830787 info@marconfort.com 964723242 turismo@marinador.com 971465611 central@marina-hotels.com 913237756 maritimhotels@eresmas.net 932721407 miguel.caballud@marriott.com 938940320 info@matasarnalot.com 925216000 alfonsogr@hotelesmayoral.com 972205212 jrabell@medplaya.com 965851844 jpmedina@medinahoteles.com 964481212 info@hotelesmediterraneo.com 965854712 info@medsur-hoteles.com 932096640 info@mediumhoteles.com 971224400 info@solmelia.com 915648199 epablos@metropol-rooms.es 971466017 jsastre@mixhotels.com 913084610 central@monarquehoteles.es 985400100 info@hotelesmontemar.com 952370750 amaragua@arrakis.es 936801600 naturabcn@grupo-natura.com 914519798 corporate.affairs@nh-hotels.com 928157170 central@nordotel.com 935522620 comhotels@nnhotels.com 913728333 Info@hotelesoasis.com 986727027 central@augassantas.es 913959700 madrid@oh-es.com 971432202 tss@olahotels.com 966803232 reservas@onasol.es 971743266 secretariageneral@pabisa.com 876541136 direcciongral@palafoxhoteles.com 971213533 comercial@palia.es 971687247 info@palmirahotels.com 928764811 info@paradiseresorts.es prensa@parador.es 902547979 972600035 eguardiola@grupcostabravacentre.com 958225575 reserva@hotelesporcel.com 915771735 central@posadasdeespana.com 972252125 jbosser@prestigehotels.com 941270638 hotels@pretur.com 977318959 of.reus@princess-hotels.com 971706070 prinsotel@prinsotel.es 943461150 direccion@prohogui.com 971585911 recepcion@proturhotels.com 928546057 reservas@r2hotels.com 915399021 rafaelhoteles@rafaelhoteles.com 965853040 secretaria@hotelesrh.com 922126000 abamamarketing@ritzcarlton.com

Web Hotels Rooms www.intertur.es 6 1.124 www.inturotel.com 6 1.070 www.invisahoteles.com 8 1.504 www.itacahoteles.com 3 116 www.izanhoteles.es 7 893 www.jmhoteles.com 3 335 www.jshotels.com 9 1.269 www.julymarhotels.com 3 SIN DATOS www.key-hotels.com 2 135 www.krishoteles.com 4 434 www.apartamentosleo.com 18 1.058 www.louvre-hotels.com 1.036 79.538 www.lti.de 2 222 www.luabay.com 6 1.278 www.luishoteles.com 2 227 www.mac-hotels.com 6 1.353 www.maciahoteles.com 7 753 www.magiccostablanca.com 11 1.977 www.majestichotelgroup.com 7 541 www.manolihotels.com 4 270 www.mariterrahotels.com 14 366 www.marconfort.com 11 1.342 www.marinador.com 5 1.168 www.marina-hotels.com 10 1.710 www.maritim.com 51 SIN DATOS www.marriott.com 7 3.700 2 137 www.matasarnalot.com www.hotelesmayoral.com 3 184 www.medplaya.com 15 3.713 www.medinahoteles.com 3 461 www.hotelesmediterraneo.com 3 391 www.medsur-hoteles.com 6 890 www.mediumhoteles.com 8 556 www.meliahotelsinternational.com 309 77.821 www.metropolrooms.com 2 104 www.mixhotels.com 2 70 www.monarquehotels.com 7 1.100 www.hotelesmontemar.com 3 195 www.mshoteles.com 8 771 www.grupo-natura.com 280 18.500 www.nh-hotels.com 400 59.109 www.nordotel.com 8 1.458 www.nnhotels.com 9 866 www.hotelesoasis.com 9 3.750 www.ocahotels.com 14 2.125 www.occidentalhotels.com 17 6.386 www.olahotels.com 10 1.651 www.onasol.es 10 1.210 www.pabisa.com 3 687 www.palafoxhoteles.com 6 1.024 www.palia.es 5 963 www.palmirahotels.com 5 798 www.paradiseresorts.es 5 815 93 5.822 www.parador.es eguardiola@grupcostabravacentre.com 40 SIN DATOS www.hotelesporcel.com 6 700 www.posadasdeespana.com 6 543 www.prestigehotels.com 6 946 www.pretur.com 5 405 www.princess-hotels.com 19 8.472 www.prinsotel.es 6 1.282 www.prohogui.com 4 316 www.proturhotels.com 17 3.711 www.r2hotels.com 3 902 www.rafaelhoteles.com 10 1.315 www.hotelesrh.com 12 1.099 www.abamahotelresort.com 76 6.603

Special WTM · November 2011

Company RIU HOTELS ROC HOTELS ROOM MATE HOTELS ROSAMAR HOTELS ROYAL PREMIER HOTELES S&C HOTELS SABINA HOTELS SAGA HOTELS SALLES HOTELS SANDOS HOTELS & RESORTS SANSI HOTELS SANTOS HOTELES SB HOTELS SEASIDE HOTELS SERCOTEL HOTELS (BACO HOTELES) SERRANO HOTELS SERVATUR SETHOTELS SH HOTELES SIDORME HOTELES SILKEN HOTELES SIRENIS HOTELS & RESORTS SOLVASA HOTELES SOTERAS, GRUP SPRING HOTELES STABOTEL INTERNATIONAL STAR HOTELS S.L. STARWOOD HOTELS & RESORTS STIL HOTELS SUCO HOTELES SUITES TAURITO,SA SUMMA HOTELES SUN CLUB HOTELS SUN CONFORT GROUP SUNRISE BEACH HOTELS SUPREMA HOTELES SYMBOL HOTELES TEMPLE HOTELES THB HOTELS THE LEADING HOTELS OF THE WORLD THE WARM SIDE THOMAS COOK AG (CLUB ALDIANA) TORRELUZ HOTELES TORSE HOTELES TRAVELODGE HOTELES ESPAÑA TRH HOTELES TUDANCA TUGASA TURICOMPLEX UNIVERSAL HOTELES UNIVERSAL MEDITERRANEA HOTELES UR HOTELS VALENTIN HOTELES VALLADOLID HOTELES VELADA HOTELES VERSER HOTELES VERTICE HOTELES VIK HOTELS GROUP VIME HOTELES & RESORTS VINCCI HOTELES VIVA HOTELS & RESORTS-VANITY HOTELS VP HOTELES ZENIT HOTELES ZERCA HOTELES ZT HOTELS

Address RIU CENTRE,CALLE LLAUD,S/N, 07610 ENRIC ALZAMORA,6-2-2, 07002 VELAZQUEZ, 50, 3º PLANTA, 28001 AVDA.ACACIAS, 14, 17310 AVDA.CARLOTA ALESSANDRI,18, 29620 CTRA. GENERAL DEL SUR, KM 53,5. EDIFICIO ATLANTIC, 35100 SON JORDI,4, 07560 ALORA, 14. POL. AZUCARERA, 29004 POL. IND. PAEC. PARC 4, 17251 CAN RADO, 1, 07141 AVDA.PEARSON,1-3, 08034 JUAN BRAVO,8, 28006 RAMBLA FRANCESC MACIA,2, 43008 AVENIDA DE MOYA,8, 35100 PARIS,120, 08036 AVDA. CALA AGULLA, 123, 07590 DORAMAS, 4, 35129 PLAYA DE SANTO TOMAS, S/N, 07749 DOCTOR ROMAGOSA,1 BAJO, 46002 PROVENÇA 293, 4, 2, 08037 AVDA. ZABALGANA, 1, 01015 DES CUBELLS,32, 07800 PZA.DR.LETAMENDI,37-1º, 08007 PASEO DE LA MARINA, 212, 08860 AVDA. ANTONIO DOMINGUEZ ALFONSO, 8, 38660 COMANDANTE ZORITA,34, 28020 ADA. SON RIGO 14, 07610 PLAZA DE LAS CORTES, 7, 28014 GRAN VIA ASIMA, 4-7º.POL SON CASTELLO, 07009 CASADO DEL ALISAL,26, 34001 PLAYA DE TAURITO,SN, 35138 LUCIA MARQUEZ-EDIFICIO CORTIJUELO-36, 29620 MONGES,2-2ª, 07001 GLORIETA CARRASCO,BL.III-5 ESC F BAJO, 03501 AVDA. JAHN REISEN,S/N, 35627 MADRID, 20, 39340 AVDA.PALMA DE MALLORCA,45, 1º D, 29620 AVDA.PORTUGAL, 2, 24400 VIA ALEMANIA,14-6º, 07458 VICTOR ANDRES BELAUNDE, 6, OFC. 3, 28016 CONCEJAL GARCIA FEO, 30, 35011 MELINDRAGA, 2, 35626 PLAZA FLORES, 3, 04001 SAN RAFAEL, 1-3 , 46702 TORRELAGUNA, 69, 28027 AYALA, 48, 28001 CTRA. MADRID- IRÚN, KM 153, 09400 PARQUE GONZALEZ HONTORIA,SN, 11405 AVDA. ALCALDE JUAN RAMON SOTO MORALES,13 ALTO, 35610 GR. CIRUJANOS Y BARBEROS, 25. EDF. GENERIUM, BLOQUE B, 3ª, 07009 AUTOVIA SALOU VILASECA,SN, 43840 AVDA. ALEJANDRO ROSSELLO, 29 ENTLO, 07002 LUZ,5, 07160 NUÑEZ DE ARCE,11, 47002 ALCALA, 476, 28027 TARRAGONA, SN, PLAYA DE FIGUETAS, 07800 REPUBLICA ARGENTINA S/N, 41930 RAFAEL CABRERA, 18, 2 C, 35002 JUAN RAMON JIMENEZ, S/N BLOQUE 6, 29600 ANABEL SEGURA,11 EDIF.A CENT. NEGOCIOS ALBATROS, 28108 GABRIEL LLABRES,S/N, 07400 GRAL.DIAZ PORLIER,101, 28006 PZA.ARAGON, 2,1ª, 50004 CTRA. DE PRIEGO-ZAGRILLA, KM.3,5, 14800 COLONIA EUROPA,S/N, 12500

HOTELIER COMPANIES Country/State PLAYA DE PALMA- MALLORCA PALMA DE MALLORCA MADRID LLORET DE MAR- GIRONA TORREMOLINOS - MALAGA MASPALOMAS - LAS PALMAS CALA MILLOR - MALLORCA FUENGIROLA - MALAGA CALONGE - GIRONA MARRATXI - MALLORCA BARCELONA MADRID TARRAGONA PLAYA DEL INGLES- LAS PALMAS BARCELONA CALA RATJADA - MALLORCA PATALAVACA-MOGAN - LAS PALMAS ES MIGJORN GRAN - MENORCA VALENCIA BARCELONA VITORIA - ALAVA IBIZA BARCELONA CASTELLDEFELS - BARCELONA ARONA - TENERIFE MADRID PLAYA DE PALMA MADRID PALMA DE MALLORCA PALENCIA PLAYA DE MOGAN- LAS PALMAS TORREMOLINOS- MALAGA PALMA DE MALLORCA BENIDORM- ALICANTE COSTA CALMA- LAS PALMAS SUANCES- CANTABRIA TORREMOLINOS- MALAGA PONFERRADA- LEON CA’N PICAFORT- MALLORCA MADRID LAS PALMAS JANDIA-PAJARA- LAS PALMAS ALMERIA GANDIA- VALENCIA MADRID MADRID ARANDA DE DUERO-BURGOS JEREZ DE LA FRONTERA-CADIZ CALETA FUSTE-LAS PALMAS PALMA DE MALLORCA SALOU-TARRAGONA PALMA DE MALLORCA PAGUERA-CALVIA-MALLORCA VALLADOLID MADRID IBIZA BORMUJOS- SEVILLA LAS PALMAS MARBELLA-MALAGA ALCOBENDAS -MADRID PORT D’ALCUDIA-MALLORCA MADRID ZARAGOZA PRIEGO DE CORDOBA- CORDOBA VINAROZ CASTELLON

Tel +34 971743030 971213090 913995777 972364422 952371255 928764811 971585214 902112093 972652363 971783300 932063880 914263942 977250909 928763308 933636363 971564312 928152777 971370531 963373951 935839975 945188800 971312512 902500838 936651900 922787748 913197149 971260062 913608000 971207114 979749044 928565430 952383099 971717116 965852453 928875982 942844140 952058450 987216862 971850033 915591750 902996093 928169870 950234399 962872060 902050575 913430318 947506011 956305611 928163993 971711746 977779000 971725600 971032000 983298811 913756800 971302804 955063100 928391517 952829977 914902650 971897006 915625292 904474902 957720305 964402900 info@sirenishotels.com info@solvasa.com congress@grup-soteras.com direccion@springhoteles.com stabotel-abf@telefonica.net direccion@elprincipehotel.com info@starwoodhotels.com comercial@stilhotels.com castillavieja@hotelessuco.com info@lagotaurito.com summahoteles@summahoteles.com sunclub@sunclub.es booking@sun-confort.com comercial@sbhfue.com comercial@supremahoteles.com comercial@symbolhoteles.com comercial@templehoteles.com thb@thbhotels.com madrid@lhw-offices.com mel@thewarmside.com reserv@aldiana-fue.com torreluz@torreluz.es v.dejuan@torsehoteles.com travelodge.torrelaguna@travelodge.co.uk comercial@trhhoteles.com reservasaranda@hotelestudanca.com info@tugasa.com booking@turicomplex.es central@universalhotels.es amigos@portaventura.es info@urhotels.com comercial@valentinhotels.com comercial@hotelesvalladolid.com mjvelasco@veladahoteles.com ibizaplaya@verserhoteles.com reservas.aljarafe@verticehoteles.com info@vikhotels.com comercial@vimehoteles.com info@vinccihoteles.com central@hotelsviva.com md@vphoteles.com central@zenithoteles.com info@zercahoteles.com reservas@zthotels.com

E-mail prensa@riu.com central@roc-hotels.com info@room-matehotels.com rosamar@rosamarhotels.com rpremier@royalpremierhoteles.com marketing@gruposantanacazorla.com oficina@sabinahotels.com hosaga@hosaga.com Yolanda@salleshotels.com comercial1@sandos.com pedralbes@sansihotels.com comercial2@h-santos.es ofitgn@sbgrup.com info@seaside-hotels.com comercial@sercotel.es direccion@serranohotels.com servatur@servatur.com sethotels@sethotels.com sh@sh-hoteles.com info@sidorme.com

www.summahoteles.com www.sunclub.es www.sun-confort.com www.sbhfue.com www.supremahoteles.com www.symbolhoteles.com www.hotelestemple.com www.thbhotels.com www.lhw.com www.thewarmside.com www.aldiana.de www.torreluz.es www.torsehoteles.com www.travelodgehoteles.es www.trhhoteles.com www.hotelestudanca.com www.tugasa.com www.turicomplex.es www.universalhotels.es www.portaventura.es www.urhotels.com www.valentinhotels.com www.hotelesvalladolid.com www.veladahoteles.com www.verserhoteles.com www.verticehoteles.com www.vikhotels.com www.vimehoteles.com www.vinccihoteles.com www.hotelsviva.com www.vphoteles.com www.zenithoteles.com www.zercahoteles.com www.zthotels.com

www.starwoodhotels.com www.stilhotels.com www.hotelessuco.com

Web www.riu.com www.roc-hotels.com www.room-matehotels.com www.rosamarhotels.com www.royalpremierhoteles.com www.gruposantanacazorla.com www.sabinahotels.com www.hosaga.com www.salleshotels.com www.sandoshotels.com www.sansihotels.com www.h-santos.es www.sbhotels.es www.seaside-hotels.com www.sercotel.es www.serranohotels.com www.servatur.com www.sethotels.com www.sh-hoteles.com www.sidorme.com www.hoteles-silken.com www.sirenishotels.com www.solvasa.com www.grup-soteras.com www.springhoteles.com

Hotels Rooms 109 42.822 14 2.608 14 769 4 762 3 408 3 868 2 326 6 1.780 8 900 6 2.614 3 227 11 2.592 5 802 8 1.885 132 13.445 4 699 9 1.664 6 600 5 836 7 651 32 4.831 12 5.261 10 1.654 5 436 3 1.071 2 317 3 1.500 16 3.229 9 1.267 5 302 2 704 14 1.593 2 842 3 694 7 2.672 2 100 3 509 3 301 14 2.327 430 SIN DATOS 3 389 10 367 2 124 4 818 3 236 9 1.665 4 226 9 177 8 904 12 1.769 4 2.000 4 188 12 2.803 2 67 4 590 3 398 2 294 11 1.297 8 1.144 36 5.920 14 3.127 4 265 18 1.392 4 109 7 1.438

The number of students has grown steadily in the past decade

Learning Spanish: an experiential journey Spain is no longer merely home to a language spoken by 400 million people; it has become a series of attractive tourist destinations for enjoying language learning together with the Spanish culture and people.

ach year, nearly 238,000 foreigners travel to Spain in order to learn the language; their numbers have been growing at a steady pace of between 7% and 9% in the past decade. A study by Professors José Manuel Hernández and Ana Maria Campón from the University of Extremadura published in the IET’s tourism journal Estudios Turísticos shows that language learning is no longer being considered a merely educational activity and now is regarded as tourism. Today, it should be viewed as “a sub-segment within cultural tourism, the main motivation of which is to learn the language and get to know Spanish culture, customs and society”. In short, language learning is increasingly linked to the tourism experience, while specialised schools and the variety of methods to choose from are flourishing. There are quality courses to cater to all needs: undergraduate and postgraduate studies, living with families as an au-pair, paid internships or even in a job. And although there are courses for all ages, the highest concentration of students occurs in the 20-29 age range, which represents 54% of all students, followed by the under-20 group, which accounts for 25%. In turn, seven out of ten students are female. Course duration varies widely and ranges from one-month intensive courses to those that last an entire academic year. During their studies, visitors share experiences with other students and native teachers while discovering the country’s spectacular historical heritage and its mix of tradition and modernity. Andalusia, Castile, Toledo,… Language tourism offerings can be found all across Spain, especially in Andalusia, Castile and Leon and the Community of Madrid, while Toledo is also a mainstay. The product is also beginning to take off in other communities, such as Catalonia, Valencia and the Canary Islands. It is even offered in Ibiza where sun, sand and nature can be combined and anyone who wishes can enjoy the quality nightlife the island offers, like any other tourist. In Castile and Leon’s case, the regional government has even launched a new Spanish Plan, with which it expects to attract more than the 40,000 students of Spanish it now receives each year. All this, without losing sight of the academic perspective with the very important role of universities - Salamanca in particular, as the promotional core – which will be devising lures for tourists such as cuisine and artistic-historic heritage.

LiveSpanish in Málaga, for differentiation Given the already abundant and varied language tourism product that exists in Spanish destinations, Malaga has decided to bet on differen-

Language learning can help visitors get to know and enjoy a destination to the utmost.

tiation. The LiveSpanish product is a club created earlier this year by the signing of a cooperation agreement among the Malaga Spanish Schools Association (ACEM), the Andalusian Ministry of Tourism, the City of Malaga’s Department of Tourism, the Malaga Chamber of Commerce and the Malaga Business Confederation (EMC). In 2012, the club will launch a catalogue of products that combine teaching activities with an assortment of tourist resources, such as museums or the Botanical Garden. Workshops will be held with the latter in the evenings to help ensure that students top off their training in a more relaxed ambiance than the academic atmosphere of their morning activities. Currently, 80% of the 11 schools in Malaga that are ACEM members have incorporated this club. As LiveSpanish explained to HOSTELTUR, the medium-term objective is to add other components of the offer, such as accommodation or food and beverage, to this project, perhaps through cooking or tapas workshops in the latter’s case. Next year, this international brand will be offering products such as “Malaga in Green”, which offers courses at La Concepcion Historical Botanical Gardens of Malaga that include gardening workshops; the “Picasso Experience”, which includes a thorough study of work by the great painter from Malaga; and “Passion in Malaga”, with a direct approach to the flamenco and wine culture. Ángeles Vargas Special WTM · November 2011

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In the footsteps of Lord George Keppel. 250 Years of the british in Cuba

lmost from its inception, the tourism industry has gone hand in hand with changing conditions in the international arena, a reflection of globalisation, technological progress, current trends and economic, political and social crises. At the same time, each generation has taught the following one how to deal with changes and turn them into new opportunities for human development. These cycles of prosperity alternate with periods of more or less acute crises, which require organisations, businesses and societies to make decisions that generate trends, fashion, manners and customs, and in many cases, new cultural codes . During the first half of this century, the UK enjoyed stable economic growth, low interest rates, an overvalued pound and a housing boom that created significant wealth among the population. The results of this period were reflected in the number of tourists who travelled to traditional and emerging destinations. A series of transformations that acted as a springboard for a new vision of the Caribbean offer also arose. Starting in 2008-2009, the housing slump led to a global financial crisis that continues to be unflagging. From different viewpoints, rising fuel prices have forced up the prices of flights and traditional tourism packages sold by tour operators also grew more expensive, owing as well to the rising food prices that affect tourist destination countries, most notably in the Caribbean. The results in number of arrivals in Cuba reflect the foregoing. A slight upswing in the number of incoming tourists in 2010 only indicates that the British still wish to travel and get to know new stories. This means that product developers and travel agencies must offer alternatives to conventional sun and sand tourism. A historic-cultural offering for the british market The archives report that a formidable war fleet commanded by the English Ad-

Special WTM · November 2011

INCOMING BRITISH TOURISTS IN CUBA, 1994-2010

miral Pocock appeared at the entrance of Havana Bay on June 6, 1762. George Keppel, Earl of Albemarle, disembarked the next day in the vanguard of his troops in the vicinity of Bacuranao and Cojimar; after 67 days of siege, the British took possession of Havana. During the eleven months of British rule, Keppel took over the Captaincy General; his brother William succeeded him. These governors suppressed the widespread administrative corruption that characterised Spanish colonial authorities and by granting Havana the right to free trade, they briefly liberated it from Spain’s trade monopoly and made the natives see the riches and possibilities of their land. From thereon in, Cubans would fight to obtain the necessary concessions from Spain. It was England, says Emilio Roig de Leuchsenring, that opened the way to the economic and cultural flowering that Havana and all of Cuba were to enjoy during the early nineteenth century, which contributed at the same time to the awareness of independence that characterised that century. Two hundred thirty-nine years later, in the summer of 2001, the fourteenth Earl

of Albemarle, Rufus Keppel, was married in the Basilica de San Francisco de Asis according to Anglican rites in order to commemorate the first Anglican ceremony attended by his ancestor, the famous Admiral, Lord George, Earl of Albemarle. In 2002, a small group of British subjects and Cuban scholars commemorated the 240th anniversary of the Capture of Havana by the British, an occupation that lasted only eleven months and that, if perpetuated, would have changed the course of history. These historical ties, full of unknown, symbolic passages, require painstaking study to devise a truly unique, cultural and historical tourism product for new segments of the British market. 2012 will mark the 250th anniversary of the British presence in Cuba: the Capture of Havana by the English. Today, British tourism is considered one of Cuba’s major tourist markets; thus, the tourist offer must lay the foundations to pass down to new generations the centuries-old ties between the two nations. Dr. C. José Luis Perelló Cabrera Faculty of Tourism. University of Havana

Successful first semester for Cuban tourism

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broken down as follows: 74.5% for sun and sand tourism; 23.7% for city tourism; 1.1%, for ecological tourism; and 0.7% for health tourism. By province, Matanzas accounted for 54.5% of all revenue from beach tourism, followed by Holguín and Ciego de Ávila. Havana attracted 62% of all city tourism, followed by Matanzas with 13.9% and Villa Clara. With 73.4%, Matanzas also topped the list of revenue from ecological tourism and Sancti Spíritus with 64.6% and Holguín dominated health tourism.

uring the first half of 2011, Cuban accommodations establishments registered 10,157,937 overnight stays by foreigners (9.1% higher than in the same period in 2010). As in previous years, Matanzas was the zone with the highest percentage of overnight stays in the country - 43.3% - presumably thanks to the impact of the famous Varadero resort, which is located in the province, followed by Havana with 14.6%, Holguin, Ciego de Ávila and Villa Clara. With respect to the period between January and June 2010, the sharpest growth in number of overnight stays was achieved by the provinces of Artemisa, Matanzas 72

Special WTM · November 2011

and Villa Clara in the Special Municipality of Isla de la Juventud (the site of Cayo Largo del Sur), in that order. Matanzas, Havana, Holguín, Villa Clara and Ciego de Ávila were the provinces that sold the most package tours during the period analysed, while Havana and Matanzas sold the most optional activities. The source for these figures was the Cuban National Office of Statistics, specifically its reports entitled “Tourism. Indicators selected by territory” and “International tourism. Selected indicators”, both from January-June, 2011. The share of revenue for the major tourism modalities last semester can be

The source cited also contained the provinces’ share of revenue according to type of property, data that shows that Matanzas, Ciego de Ávila and Havana took in the most revenue from mixed enterprises, with 48.2%, 26.6% and 21.7%, respectively. The average occupancy rate from January to June 2011 hovered at 53.3%, approximately the same figure as in previous years. During the first half of 2011, the number of incoming visitors to Cuba reached 1,537,865 – 10.6% more than in the same period of 2010. This represents 371,523 tourists more than in the same period of 2007, which demonstrates a major quantitative leap by this indicator during this five-year period. Cuba’s major origin countries in the first half of the year were Canada (42.7%), the United Kingdom, Italy, France, Spain, Germany, Argentina, Russia, Mexico, Venezuela, Holland, Chile, Colombia, Switzerland, Philippines, Portugal, Poland and Belgium in that order.

News from the Holguín tourist destination

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During the first seven months of the year, the Holguín destination, considered the island’s third most popular tourist resort, received more than 181,700 tourists, 9.2% more than in the same period of 2010. Canada has become the leading origin country for visitors, followed by the United Kingdom, Germany and Italy. Domestic tourism boomed during this stage and made the Club Amigo AtlánticoGuardalavaca its hotel of reference.

urrently, the province of Holguín has approximately 4,900 rooms in 20 hotels, most of which are four- and five-star establishments on the beaches of Guardalavaca, Esmeralda, Estero Ciego, Don Lino and the province’s capital city, Havana. Local investment in the sector’s development includes the construction of 56 twostorey bungalows in Don Lino, which will enhance the capacity, comfort and range of services of the resort, one of the first founded in the province. In addition, the termination of the 27-room Ordoño Hotel in

Special WTM · November 2011

the coastal city of Gibara, which will be operated by the Cubanacán group under the Hoteles E brand, is slated for April 2012. After analysing several international tourism indicators for Holguín, the National Bureau of Statistics’ Provincial Statistical Yearbook notes that in 2010 (the latest published data), the destination took in a total of 143,709.9 MCUC (thousand of convertible Cuban pesos), 96,595.3 of which corresponded to packages and 15.019,6 MCUC to expenditures by individual tourists: revenue from food services, optional activities, accommodations,

shops, grocery, transport, recreation, excursions and communications, etc. During that period, this tourist resort registered 375,520 physical tourists and 2,112,937 overnight stays. The income from overnight stays totalled 76.30 CUC and income from expenditures equalled 7.98 CUC. Taking the total number of physical rooms into account, the occupancy rate last year was 56.7%, and the average stay was 7 days. On Holguin’s northern coast lies the Paradisus Río de Oro Resort & Spa, which has just been recognised as the island’s best accommodation and among the five best in the Caribbean, according to the digital website TripAdvisor, the largest travel community on the Internet. Operated by the Spanish hotel chain Sol Meliá, the Paradisus Río de Oro has accumulated more than a thousand positive comments on that social network, which compiles the criteria of people all around the world regarding their experiences in hotels, destinations and other tourist attractions. Another new feature worth commenting on is that, after 10 years, Holguín will once again receive direct flights from Argentina, thanks to the initiative of the TIP Travel tour operator, which, together with other tour operators, will make it possible for 14 flights with 300 passengers each to travel directly to the eastern town as of the first week of January 2012. The operation aims to introduce not only Holguín, but all of eastern Cuba, as a destination. The programme will offer Santiago de Cuba, Baracoa, Covarrubias, Santa Lucía and Camagüey, in addition to the traditional beaches of Guardalavaca, Esmeralda and Pesquero. Cubatur will be the official organiser of the operation, which also guarantees tours of eastern Cuba that will benefit not only the most famous eastern destinations, but also small villages in the region, which will have the opportunity to welcome tourists who purchase this modality. The proposal will also includes automobile programmes for those who wish to explore eastern Cuba and the rest of the country more independently. Without a doubt, TIP Travel has made a different kind of bet, one that features Holguin as the distribution hub for all the programmes in eastern Cuba.

Cayo Santa María in expansion

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In the northern keys of the Villa Clara province, which include the Jardines del Rey archipelago, the triad of Cayo Santa María, Cayo Las Brujas and Cayo Ensenachos has become a booming tourist destination that showcases Cayo Santa Maria, venue of the upcoming Cuban International Tourism Fair, FITCUBA 2012. The accommodations sector operating on this paradisiacal virgin island comprises 4,002 four- and fivestar establishments.

ocated in the zone declared the Buenavista Biosphere Reserve by UNESCO, Cayo Santa María, known as “The White Rose of Jardines del Rey”, is the largest key in the area: 13 km long and two km wide. Its 10 km of beautiful beaches boast a broad stretch of fine white sand and calm, crystal-clear turquoise waters, offset by a coral reef that prevents tidal waves...a setting in which nautical tourism beckons: fishing, scuba diving or underwater photography. This island, practically covered by deepgreen mangroves, features a lush Caribbean flora that includes 248 medicinal, timber, honey or ornamental plant species; it is also famous for several kinds of palm trees, fruit trees and coconut palms. The diverse fauna includes 10 species endemic to the country. There are multitudinous colonies of flamingos, gulls, sea crows, Cuban trogans or tocororos – the national bird - woodpeckers, hawks, lizards, iguanas, amphibians, reptiles, a wide variety of shellfish, deer, guinea pig and the exclusive eared hutia. Vestiges of pre-Co76

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lumbian cultures can be found in caverns near the beaches in this area, alongside spectacular underwater seascapes. Fitting perfectly into Santa María’s landscape, the hotel offer is owned by Grupo de Turismo Gaviota; four of the hotels are managed by Sol Meliá and one resort by Barceló. The buildings’ overall architectural design respects the environment with low constructions that incorporate elements of the zone in their decor. The 1,686 rooms in the hotels operated by Sol Meliá - Meliá Buenavista, Meliá Cayo Santa María Meliá Las Dunas and Sol Cayo Santa María - operate with an all-inclusive formula and offer diverse Royal Service products for adults, families, couples, weddings, honeymoons, spa, incentives and tours. In turn, Barceló manages the Barceló Cayo Santa María Beach & Colonial Resort, one of Cuba’s largest five-star holiday resorts; it boasts 1,308 rooms in 21 three-storey bungalows and is divided into

two hotels: the Barceló Cayo Santa María Beach and Barceló Cayo Santa María Colonial. Joining them is the Cayo Santa María Tropical with 1,008 rooms. The La Estrella and Dunas tourist villages make up one of Gaviota’s optional proposals and were designed to recreate the most authentic native architectural elements of central Cuba; blending harmoniously into the landscape, they follow environmentally sustainable criteria. An attractive boulevard recalls the high street of a small Cuban village, jammed with shops, dining and cultural offerings. Cayo Santa María can be reached by land from the town of Caibarien over a spectacular 48-km causeway with 46 connecting bridges, by air through the Abel Santamaría International Airport in Santa Clara or the national Cayo Las Brujas Airport for small and medium-sized aircraft and by sea by the Marina Gaviota Cayo Santa María in Cayo Las Brujas.

Yesterday’s forts - today’s tourist attractions

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Thanks to its strategic geographical position, the town of San Cristobal de La Habana became an essential stopover for ships carrying colonial treasure and wealth to Spain, this traffic exacerbated pirates’ greed and triggered a series of bloody raids; a powerful motivation for the city to fortify the settlement and its port.

his decision helped fit Havana out with the most complex, powerful defence system in the Americas during the sixteenth to the nineteenth centuries. The first of these fortifications was known as Fuerza Vieja; designed by Francisco Aceituno, it was completed in 1540 and survived until 1582. The urgent need to reinforce the town’s protective measures prompted the edification of Castillo de la Real Fuerza (15581577) facing Plaza de Armas; today, it is the oldest fort of its kind in America. It was designed by military engineers Bartolomé Sánchez and Francisco de Calona, who applied new architectural concepts the Renaissance had popularised. The bell tower is topped by the Giraldilla, a bronze weathervane by sculptor Jerónimo Martín Pinzón that has become a symbol of the capital. Military engineer Juan Bautista Antonelli was commissioned to build the Tres Reyes del Morro (1589-1630) and San Salvador de la Punta (1590-1630) castles, designed

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to deploy crossfire to protect the entrance channel to the bay. Used as an international lighthouse since 1764 - the tower is 30 meters high and five in diameter - the image of Morro is one of Havana’s most characteristic features. In order to defend the coastline, the Santa Dorotea de Luna de la Chorrera and the Cojimar towers, which are architecturally similar, were erected around 1646; both were built by Antonelli’s son. The San Lázaro tower, attributed to engineer Mar-

cos Lucio, was built around 1665 and the last tower in the system – Bacuranao - was built around 1692. Subsequently, several complementary systems were erected in the low part of the bay, including the batteries of the Divina Pastora (1734) and Los Doce Apóstoles (1734-1746). The second defence system was launched in 1763, after the occupation of Havana by the English. The Santo Domingo de Atares (1763-1767) and San Carlos del Príncipe (1767-1779) castles were erected by engineers Agustin Cramer and Silvestre Abarca and the impregnable fortress of San Carlos de la Cabaña (1763-1774), the most complex and extensive military work of its kind on the continent, was designed by Frenchman M. de Valliere and executed under engineer Silvestre Abarca with the help of foreman Pedro de Medina.

A parallel project was the Wall of Havana, which determined the physical limits of the area in the city currently known as Old Havana. Although its design dates from 1558, work on it did not begin until 1674; it was completed around 1798. This stone wall, which is 10 metres high and 1.40 metres wide on average, extends for 1,700 metres in which bastions, artillery pieces, niches, ditches and gates alternate. Once obsolete, it began to collapse in 1863; today only fragments remain as testimony to its past. This series of fortifications, along with Old Havana, was declared a World Heritage Site by UNESCO in 1982. Today, it is one of the country’s most popular cultural tourism products.

Hotel Playa Pesquero: for experiencing a special moment

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Those who are not satisfied with this proposal can contract the Marriages of Legend formulas, which include all the services in the basic package plus an upgrade to a superior room, complimentary massage for the couple’s wedding day, extra amenities in the room (candles, incense, rose petals and bath salts), chocolates on the wedding night, Cuban cigars for all guests, wedding present for the bride and groom, arch decorated with white tulle and natural tropical flowers, skirts for chairs, table cloths, centrepieces and a wedding toast with cava or cocktails based on Cuban rum.

hanks to its many attractions, one of the prime locations in the Cuba destination is Eastern Cuba. In the northern section of this region is Holguín, one of the tourist sites with the greatest potential in Cuba. Northern Holguín is a setting of great natural beauty, a showcase for the beaches of Guardalavaca, Esmeralda and Pesquero. Right on the “most beautiful land human eyes have ever seen”, as Christopher Columbus claimed in 1492 - lies the Hotel Playa Pesquero, one of the country’s largest all-inclusive facilities. With its suggestive design concept, this beautiful hotel reproduces elements of the region’s sugar and railway culture and has the oldest locomotive that used to operate in the area on display as an example.

Yet, what undoubtedly distinguish the hotel are its excellent services and majestic spaces. Both attributes combine to make this resort a true paradise for holding weddings and banquets. Highly professional specialists place a varied offer in guests’ hands so that this extra-special moment in life becomes an unforgettable experience. As basic services, the Playa Pesquero wedding package includes private check-in, welcome cocktail, personalised attention from the wedding coordinator, legalisation of all documents and the marriage certificate, notary’s fee, bottle of cava in the room upon arrival, decoration of the site chosen for the wedding, bouquet for the bride and boutonniere for the groom, live music for the ceremony, photographs, cava for the wedding toast, wedding cake, horse-drawn carriage to transport the couple and wedding dinner for six in an à la carte restaurant, among other attractions. 80

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There are three Weddings of Legend: the Legend of Rum, Legend of Coffee and Legend of Tobacco. The Legend of Rum adds to basic services the presentation of a small Cuban folklore show and live music for the ceremony. All the decorations in the ceremony are white. The Legend of Coffee offers a sample of Cuban folklore, music, rhythms and traditions. In this case all the decorations are in white and gold. Meanwhile, the Legend of Tobacco is a recreation of pre-Columbian Cuba with the aboriginal ritual of “Cohoba”, our famous cigars. All the decorations are in white and green.

Hotel Playa Pesquero has 912 rooms including 552 standard rooms, 8 superior rooms for the disabled, 336 superior rooms and 16 suites, all with a terrace or balcony, bathroom with hairdryer, telephone, air conditioning, radio, satellite TV, minibar, safety deposit box and coffee maker. The suites also have a large living room and two adjoining rooms with their own bathrooms and a balcony or terrace overlooking the sea. Some of the hotel’s most popular attractions are its three freshwater swimming pools (for adults, children and activities). Without a doubt, Hotel Playa Pesquero is a peerless option for making your wedding a special, memorable moment.

ENTREVISTA Nombre, cargo

Playa Esmeralda, Holguín

Paradisus Río de Oro, the senses of luxury

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aradisus Río de Oro Resort & Spa offers the opportunity to luxuriate in an ecological setting such as Playa Esmeralda, named for the overlapping green and blue of the sea, sky and forests. Designed exclusively for adults over 18 years of age, the Paradisus Río de Oro is completely and harmoniously integrated into its natural surroundings in this exotic corner of the island, approximately 800 kil-

ometres east of Havana, the Cuban capital. Luxury, comfort and refinement are the major attributes of this eco-resort, located alongside a beach of turquoise-blue waters protected by cliffs and escarpments in the Bahía de Naranjo Nature Park opposite one of the world’s most beautiful coral reefs. Its facilities include 354 rooms - all Junior Suites or Suites - seven restaurants, multiple bars, pool - diving included - tennis courts, a multipurpose hall, water sports and activities and a spectacular world-class spa. A hotel within a hotel The jewel in this setting is the luxurious Royal Service, a conditioned area in the resort’s choicest zone, a gently sloping hill with a private entry.

The Royal Service is a “superior hotel within the hotel” with special facilities, VIP treatment and butler service with highly personalised attention. The Royal Service at Paradisus Rio de Oro is a separate building with terraces, liv82

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ing room-lounge, bar with premium beverages, piano bar, Internet area, reading room, three-tiered swimming pool and an à la carte restaurant for breakfast, lunch and dinner. It features 56 78-m² Master Junior Suites rooms, innovative design, warm colours and original furniture in bungalows surrounded by lush vegetation. All have an entry hall, lounge/bedroom, bathroom with hydromessage, outdoor shower, terrace with Balinese bed, minibar with premium beverages, VIP amenities, bathrobes, slippers, flat screen TV and CDDVD player with a USB port. The Royal Service also has two private 370-m² Garden Villas with exclusive access, classic decor and a sauna, swimming pool, jacuzzi, private garden and palapa. VIP Experience Guests staying on the Royal Service plan will enjoy a private, personalised welcome and special attention upon arrival, pillow and sheets menus, daily turn down and preferential reservations at specialty restaurants. Their stay also includes guaranteed late check-out, private airport-hotel-airport transfer, a hydrothermal circuit and a 30% discount on massages at the spa. Indeed, one of the main attractions in this eco-spa resort is its spectacular Aguas de Oro spa, which operates under the Yhi de Meliá Hotels International brand, dedicated to well-being for people who wish to feel

renewed and revitalised. A hydrothermal circuit with a sauna, jacuzzi, steam bath and Balinese shower; pavilions overlooking the sea, treatment and massage menu, certified therapists, professional products, yoga, tai-chi and shiatsu classes; beauty salon, and fitness centre with cutting-edge equipment and a variety of exercises and an instructor are just some of its facilities and services. A unique setting Visitors to Cuba on a honeymoon, romantic getaway or in search of an oasis to renew the body and replenish the spirit find Paradisus Rio de Oro to be the ideal choice. Prestigious international tour operators and tourists from all over the world recognise and value the quality of this elegant eco-resort, whose environmental practices create new value. A friendly atmosphere, stunning scenery, astounding decors, privacy, romantic ambiances and the luxurious Royal Service make Paradisus Rio de Oro a unique setting for unforgettable experiences.

Royal Service Combined Luxury You’ll live a truly privileged travel experience in our select city hotels and exotic beach resorts when you choose Royal Service. Exclusivity, elegance and exquisite service. Private à la carte restaurants, swimming pool, Jacuzzi and butler service. Royal Service is a hotel within the hotel, with highly personalized attention and superior comfort. The ideal place for our most refined guests!

Varadero

Cayo Santa María

La Habana

CUBA

Holguín Playa Esmeralda

Santiago de Cuba

LA HABANA Meliá Cohiba I Meliá Habana SANTIAGO DE CUBA Meliá Santiago de Cuba CAYO SANTA MARÍA Meliá Buenavista VARADERO Paradisus Varadero I Paradisus Princesa del Mar HOLGUÍN Paradisus Río de Oro.

A new air for Habaguanex S.A. in Havana

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the facilities to be repaired in part or whole are El Mesón de la Flota, El Telégrafo, Florida, the Marques de Prado Ameno, the Conde de Villanueva and El Comendador; there will be a new hotel as well: El Terral.

Hotel Telégrafo.

If anything singles Cuba out from other tourist resorts in the Caribbean islands, it is the culture, history and the charm of its people. Attracted by these unmatched attributes, major market segments from all points of the globe flock to the island each year. And as a gateway for taking the pulse of colonial Havana, Compañía Turística Habaguanex SA is a must.

t currently offers a dozen hotels and hostels, more than 30 restaurants, over 60 cafés and bars, and more than 80

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shops and markets with personalised service whose quality is recognised the whole world over. Attached to the City Historian’s Office, Habaguanex SA was named for one of the first aboriginal chiefs in the area now occupied by the Cuban capital, which was founded in 1519. Habaguanex SA has announced major renovations in its hotel establishments, in order to maintain the high standards of its quality services and infrastructure. Among

Hotel Conde de Villanueva.

Hotel Comendador.

In the case of El Mesón de la Flota, the work consists in a major overhaul that encompasses the restaurant and hotel areas, including all the guestrooms. The restaurant spaces and their décor have all been

refurbished and the rooms remodelled in all their magnitude in order to keep the décor in line with the features that have distinguished the building throughout history. El Mesón de la Flota will open its doors in early 2012, while the restaurant will be ready later on that year. Located on Calle Mercaderes, its air recalls a town that was a revelation as a shipping hub. Framed in a maritime setting, El Mesón has five comfortable rooms, a Spanish tavern-style restaurant that offers tapas and fine wines and a flamenco show to enliven Havana nights. The centrally located El Telégrafo has also been rehabilitated in view of the upcoming winter season. Some of the most important changes include updated décor in the guestrooms (which are differentiated by floor), refurbished curtains and bedspreads in all the standard rooms and junior suites (which are differentiating by style and design), new hotel bed linen, upholstered furniture inside the guestrooms and outside the residential building and a modernised electrical installation. El Telégrafo entices visitors to contemplate the heart of Havana from its 63 comfortable rooms. Meanwhile, the Florida and Prado Ameno hotels have begun renovation work in order to further enhance each of these buildings’ cultural and historical values. The aim is to customise and personalise the décor in all

Hotel Florida.

the rooms and common areas before the work began so as to achieve the greatest satisfaction of its main beneficiaries. Located in the heart of one of the most popular streets in Havana for shopping, the Florida and Marqués de Prado Ameno hotels have been noted from the time their doors opened for preserving the original features of the homes of the families who lived in these places in past centuries. The Conde de Villanueva and El Comendador hotels will also partially refurbish

Hotel Prado Ameno.

the rooms to highlight areas with restored murals or the original friezes and places where the sculptures or objects that distinguish these hotels are located. The lighting in the rooms has also been adapted according to the space. Experts were hired to select new colours and enhance the spaces’ visual quality. Furthermore, opinions from former guests were sought about

Hotel Prado Ameno.

their common areas and rooms. The Conde de Villanueva, located in a mansion formerly owned by Claudio Martínez de Pinillos, Count of Villanueva, stands out for its sobriety and intimacy. The hotel has become a magnet for Cuban and foreign intellectuals and artists, since Galería Julio Larramendi, which showcases top photographic art and art from other genres, is located in the building. In turn, El Comendador is known for its exceptional privacy and architecture reminiscent of the city’s oldest SpanishMuslim-style houses. However, the biggest piece of news Compañía Habaguanex S.A. has in store is the construction of a new hotel: El Terral. With a prime location opposite Havana’s Malecón, its beautiful views and sea air make the building a special place. The El Terral hotel will boast 14 rooms, Internet connection and excellent catering services among its amenities. It is named after the currents of night air known as “el terral”, which this hotel’s beachfront location makes it possible to enjoy. It will also have dry cleaning and laundry services, concierge/porter, baggage storage, 24-hour reception, courier, travel desk, car hire and taxis. As a gateway for taking the pulse of colonial Havana’s charms, there’s no doubt that Habaguanex SA is a must. Special WTM · November 2011

Cuba. Already talking about the 2013 Turnat Congress

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he ninth edition of the International Nature Tourism Congress (Turnat) is slated to be held in the Granma province in eastern Cuba in 2013. This announcement was made by Xiomara Martínez Iglesias, Deputy Minister of Tourism, at the close of the recent 2011 Turnat Congress. The event took place in the island’s central region and featured a record turnout of 234 participants from 13 nations, plus Cuban delegates. The Turnat attendees represented tour operators, consultants, sector journalists, travel agents and other types of agencies linked to the sector from France, Canada, Italy, Mexico, Spain, the US, Germany, the UK, Panama, Dominican Republic, El Salvador and Switzerland. The province of Granma is home to part of Cuba’s most important mountain range: the Sierra Maestra. These majestic mountains make the venue for the 2013 Turnat Congress a true range of contrasts. Within its bounda-

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ries lie the Desembarco del Granma National Park – which is on UNESCO’s World Heritage List - and Turquino National Park, both of which boast high levels of endemic flora and fauna, biodiversity and conservation. One of the main tourist resorts in Granma is Marea del Portillo, a combination of beach and unspoilt nature in the foothills of the Sierra Maestra, where local tourist agencies offer diving programmes, contemplative scuba diving, hiking and horseback riding out in nature with the mountains and their customs and culture. This form of active rest dedicated to nature has strong potential in the Cuban archipelago, whose many endemic species of flora and fauna have led it to be considered a key centre of evolution in the Antilles. Cuba is among the 10 most diverse biological spots in the Antilles: it contains two percent of the world’s flora, collected in 13 botanical gardens located throughout the

country; it has preserved sea beds and approximately 4,000 kilometres of coral reefs; 23 percent of the country boasts some kind of protected classification, be it as a national park, nature reserve or other important category and; it contains six RAMSAR sites, granted to the best preserved and protected wetlands, 11 national parks, 12 ecological reserves, one outstanding natural element, 12 wildlife refuges, two protected natural landscapes and three protected areas in which resources are managed.

New flights between El Salvador and Havana

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Taca executives, tour operators, travel agents and the specialised press, which will report on the experience after having visited Havana and Varadero during their stay. The inauguration of these new direct flights between El Salvador and Havana provides a boost to new proposals by the Cuban tourism industry in keeping with the local authorities’ strategy, which promotes flights to the rest of the continent in order to entice more travellers to spend their holidays in Cuba. The timetable for flights on the El Salvador-Havana-El Salvador route are:

erolínea Avianca-Taca has inaugurated new direct flights between El Salvador and Havana. The route will be covered three times a week and offer immediate connections for passengers arriving at El Salvador’s Connection Centre in the morning. These flights will use a fleet of A319 aircraft, each with a capacity of 120 passengers. On board the inaugural flight was a group made up of Avianca-

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Departing from the city of San Salvador airport with destination in Havana: Flight TA 250 San Salvador-Havana FLIGHTS on Tuesdays, Thursdays and Saturdays. Departing from Havana with destination in the city of San Salvador airport: Flight TA 251 Havana-San Salvador FLIGHTS on Mondays, Wednesdays and Fridays.

INTERVIEW

Joan Marqués, Barceló’s general subdirector in Cuba

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We will be continuing to bet on the Cuba destination

How have tourism indicators behaved in the hotels Barceló manages in Cuba? In the past seven years, we has successfully increased the number of tourists who have visited our hotel, achieving over one million overnight stays in 2011, which represents an increase of more than 40% over the preceding year.

arceló Hotels & Resorts debuted in Cuba in December 2001. Since then, it has been expanding its portfolio there and now manages a total of six four and five-star hotels in three resorts: Barceló Solymar Arenas Blancas Resort, Barceló Marina Palace & Cayo Libertad Club Premium, both in Varadero; and Barceló Cayo Santa María Beach & Colonial Resort in Cayo Santa María north of Villa Clara. Mr. Joan Marqués, Barceló’s General Subdirector in Cuba, granted Hosteltur an interview in which he talks about Barceló’s presence on the island and its future plans. Mr. Marques, we would like to know your views on what has characterised Barceló’s product in Cuba. Barceló has provided a service culture and unique way to manage large beach facilities in which the most important element is that guests are treated in a friendly, personalised manner and offered a widely varied entertainment and activities programme and dining choices in the finest natural environments with the flavour of the local culture. Although Barceló’s Solymar Arenas Blancas resort is very new, is there something about its operations that you would to point out? The recent addition in December 2010 of the Barceló Arenas Blancas to the already consolidated Barceló Solymar - Complejo Barceló Solymar Arenas Blancas Resort has exceeded our expectations despite its brief 10-month existence. This is precisely because it is a very attractive option: guests buy rooms in one hotel and enjoy a wide array of services in two, including: 9 bars, 5 specialty restaurants, 2 buffets, 2 grill restaurants and 3 swimming pools. It has been very well received by the tour operators who work with us, so much so, that despite last winter’s success and good sales and although we have been changing some aspects that directly affect the operation, we continue working to raise the standard of comfort and service in the resort in general

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What are the main origin markets that come to Barceló’s hotels on the island? Our leading markets are Canada, Russia, Germany, Italy, England and Argentina, which have direct flights to the destinations in which our products are located. and thus, achieve the finest 4-star product located in the tourist resort of Varadero. It would be interesting to know Barceló’s development plans for Cayo Santa María. The resort is our largest accommodations establishment in that destination. Set close to the ancillary or “village” zone, it has 1,308 rooms in three-storey bungalows that each belong to a series of 2 hotels: Cayo Santa María Beach and Cayo Santa María Colonial. Guests staying at the resort can enjoy the facilities and restaurants of both of these hotels. Our project is to consolidate our position with this product, which should be a benchmark of quality and satisfaction in the resort. Both hotels have beautiful beaches with lush flora and fauna, which, added to the variety and quality of the services that can be found there, have turned the resort into a very exotic destination in the Cuban Caribbean and a highly appreciated product for Barceló. At the moment, our goal is to keep working on the family and children segment and promote and diversify our weddings, honeymoons and anniversaries services. We also continue to harness the potential of relations with the part of town that offers complementary services, which is an important factor as a lure and entertainment for all who choose this destination; by doing so, we can undoubtedly strengthen Cuba’s image, specifically the image of the Northern Keys.

Can you list the tour operators with which you work? The main ones in Canada are: Sunwing, Transat, Tours Mont Royal, Air Canada Vacation, Holasun and West Jet; in Russia they are: Daiquiri Tours, Tez Tour, Natalie Tour, South Cross, Transaero and Terramar Tour; in Germany they are: Alltours, Meier’s Weltreisen, Rewe Touristik, Thomas Cook AG, TUI Alemania and Schauinsland; in Britain they are: TUI UK and Thomas Cook UK; in Italy they are: Eden Viaggi, Presstours, Alpitour and Un Altro Sole; and in Argentina they are: Juliá Tours, Free Way, Soles, Ola and Solways. We also collaborate with Barceló’s travel network in Spain and Latin America. What prospects does Barceló Hotels & Resorts have in Cuba for upcoming seasons? We will be continuing to bet on the Cuban destination, move forward with the investments projects now underway with the proprietary chains (Gran Caribe and Gaviota) to improve our hotel facilities, develop new products and modalities such as the ADULTS ONLY segment of Cayo Libertad Club Premium, reinforce our management’s effectiveness by strengthening managers in all Barceló hotels and provide better services to achieve our guests’ maximum satisfaction.

y a d e h t f o ip d The first