Situated 150km away from the hustle and bustle of the metropolis, it truly feels like another country. The Snow Country Region is nestled in the Japan Alps, and offers clean air and beautiful mountainous surroundings.
'Snow Country' is made up of Echigo-Yuzawa, Minami-Uonuma, Uonuma, Tokamachi and Tsunan in Niigata, Minakami in Gunma and Sakae Village in Nagano prefectures. These towns have grouped together as part of a government initiative to encourage tourism, foster cooperation between neighbouring regions and open up the countryside towns of Japan to international visitors so they can experience the tradition, beauty and culture of life in Snow Country.
This is a model area designated by the Minister of Tourism for Japan.